Budweiser Promotes Spirit Of Mardi Gras Nationwide
Budweiser is bringing the spirit of Mardi Gras in New Orleans to consumers across the country with its Mardi Gras 2000 promotion themed, "Mardi Gras Masquerade: Join the Bud Krewe!"
"Mardi Gras is a key promotion for our retailers because it helps fill the gap between Bud Bowl in January and St. Patrick's Day in March," said Matt Fister, Manager of Retail Sales Promotions, Anheuser-Busch, Inc.
Budweiser's Mardi Gras 2000 promotion includes a full line of point-of-sale materials for on- and off-premise retailers, including imprintable vinyl banners, table tents, counter cards, danglers, stringer pennants, aisle violators, take-one posters and base wraps. POS items were created by Momentum, St. Louis, MO.
To help off-premise retailers take advantage of Mardi Gras, Anheuser-Busch has developed cross-merchandising opportunities by partnering with Zatarain's, the nation's leading producer of New Orleans-style food products, including mixes for dishes such as jambalaya, dirty rice, red beans and rice and gumbo. Budweiser Mardi Gras 2000 counter cards feature coupons for 55 cents off select Zatarain's products.
A&W Root Beer Plans Lowe Motorboat Giveaway
A&W Root Beer drinkers can win a new motorboat and trailer valued at more than $15,000 as part of the "Anchors Away" promotion.
Specially marked 12-packs and 12-ounce cans of A&W Root Beer and Diet Root Beer will feature a sweepstakes entry form and a coupon for 55 cents off the next purchase of a 12-pack or two 2- or 3-liter bottles. In store, pole signs and shelf talkers will direct shoppers to the promotion. A&W rafts may also be used in some stores to draw attention and increase sales.
"A&W and boating both appeal to men aged 18 to 34," said Carol Duncan, Promotions Manager, A&W Root Beer, a brand of Dr Pepper/Seven Up, Inc. "With this promotion, we are rewarding our current customers while attracting new ones."
Campbell Soup Launches 'Souprizes!'Under-The-Lid' Sweepstakes
Campbell Soup Company has launched "Souprizes!" an "under-the-lid" sweepstakes that will award $100,000 to one lucky instant winner. In addition, more than 100,000 other winning cans of Campbell's Red & White condensed soup will have prizes imprinted under the lid.
"All you have to do to win is open a can of Campbell's Soup with a special `Souprize!' burst on the label and check under the lid," said Aimee Golden, Campbell's Soup Marketing Manager.
In all, 10 varieties of Campbell's Soup are featured in the "Souprize!" contest. In addition to the grand prize winner, Campbell's will award 10 first prizes of RCA Big Screen TVs and 15 second prizes of Hewlett-Packard home PCs. A $10 third prize will be indicated under 50,000 soup lids. And more than 70,000 special Campbell soup mugs will be awarded as fourth prize. The "Souprize!" sweepstakes officially runs through the end of the year.
CDNOW And Pizza Hut Team Up For The Largest Ever Internet Music Promotion
CDNOW, a leading online music destination and Pizza Hut, have formed a major partnership and unprecedented promotion using custom music CDs as an incentive to buy Pizza Hut's Big New Yorker Pizza. These two powerful brands are teaming up to attract new customers with this cutting-edge, personalized music offer, only available through the Internet at CDNOW (cdnow.com/pizzahut). The promotion will be supported by a multi-million dollar, co-branded print and broadcast marketing campaign.
Every purchase of The Big New Yorker Pizza from Pizza Hut at any of its participating 7,100 locations nationwide through February 20, will contain a CD sleeve with a personal access code inside. Visitors can use the personal access code when they visit CDNOW to create a custom CD for free. This promotion offers more than 200 songs from more than 70 artists.
"This is one of the most exciting promotions Pizza Hut has ever undertaken because it combines our national reach and marketing power with CDNOW's revolutionary custom music technology to create a unique reason to bring new customers into our restaurants," said Randy Gier, President of Pizza Hut.
Kellogg Smart Start Soy Based Cereal Introduced
Kellogg Smart Start Soy Based Cereal Introduced
Kellogg Company has launched Kellogg's Smart Start Soy Protein cereal, an extension of its successful Smart Start cereal line. The first soy-based cereal introduced by a leading brand manufacturer, Kellogg's Smart Start Soy Protein cereal offers consumers a great-tasting, low-fat way to add protein to their diets. "With this new entry, Kellogg fills an unmet need bringing soy mainstream and offering consumers a great-tasting soy-based cereal," said John Cook, Kellogg Executive Vice President and President, Kellogg North America. Soy foods are an excellent source of low fat protein, which is difficult to get in a breakfast. Kellogg Company is supporting the product launch with an advertising campaign.
Theragran Heart Right Multivitamin Introduced
Bristol-Myers Squibb, a leader in cardiovascular health and nutrition, is introducing Theragran Heart Right, a multivitamin that has an optimized combination of micronutrients that medical research suggests may have cardiovascular benefits. Studies show that American diets fail to provide adequate levels of nutrients or large segments of the population. Theragran Heart Right bridges this "micronutrient gap" be delivering the micronutrients that are lacking from the diets of many Americans. Theragran Heart Right is available in drug, food and mass merchandise outlets nationwide.
Colgate Sensitive Maximum Strength Toothpaste Introduced
The Colgate-Palmolive Company has introduced an advanced, new toothpaste to help people suffering with sensitive teeth. New Colgate Sensitive Maximum Strength Toothpaste contains a breakthrough, dual-formula technology that delivers maximum strength relief to soothe sensitive teeth, fights cavities with fluoride and has a refreshing, clean mint taste. Concurrent with the launch of Colgate Sensitive Toothpaste is the new Colgate Sensitive Toothbrush. With its silky soft bristles, compact head, flexible neck and rubber thumb grip, the Colgate Sensitive Toothbrush is designed to gently clean sensitive teeth and minimize pressure on gums. To generate consumer awareness for the products, advertising will provide full-year coverage utilizing TV, print and Internet media. Coupons and direct mail promotional programs will be offered to drive consumer purchase.
Maytag Showcases New Products
Maytag is focusing on Intelligent Innovation in products with the unveiling of a new state-of-the-art Maytag refrigerator; a Jenn-Air rapid-cook wall oven; and an expanded line of popularly priced Maytag Performa appliances. The new Maytag refrigerator allows consumers to keep food fresher longer with less spoilage, because its ClimateZone technology solves the problem of different foods requiring different temperatures for maximum preservation. Maytag's first rapid-cook product for residential use, the Jenn-Air Accellis 5XP wall oven cooks up to five times faster than a conventional oven without sacrificing the taste, texture or appearance of the food. Maytag also plans further product innovation in its Hoover home products line, including a number of new products with introductions beginning in the first half of the year.
7-Eleven Introduces Orange Power Fruit Cooler And Nutri-Heaven Healthy Snacks
7-Eleven has introduced Orange Power Fruit Cooler, the Company's first nutritionally enhanced proprietary beverage, and Nutri-Heaven, an expanded selection of nutritional snacks and beverages. The nutrient enhanced Orange Power Fruit Cooler is the healthy headliner in 7-Eleven stores' Nutri-Heaven line-up. "We're always looking at ways to change or expand our product mix to meet changing customer needs," said David Podeschi, Vice President of Non-Foods at 7-Eleven Inc. "While we will always carry rich and more indulgent foods, we want to make sure we are the first to introduce itmes so our customers know they can find the newest healthy items at 7-Eleven."
Cross Creek Apparel Names Sunderland VP, Sales & Mktg.
Cross Creek Apparel, Inc., a division of Russell Corporation, has appointed Steve Sunderland to Vice President of Sales and Marketing for the Cross Creek brand. He will be responsible for all sales, marketing and merchandising of the Cross Creek brand as well as marketing and merchandising for the Jerzees and Country Cottons brands. Most recently he had been Vice President of Sales and Marketing for Easy Spirit.
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