Sony is using this interactive display to help introduce its new electronic Reader. The display features interactive video to educate consumers about the new product, and it allows shoppers to try using the Reader. The display features high definition video output, lift-off and motion-sensitive content triggering, and audio switching to deliver sound playback directly from the products being demonstrated in sync with the video presentation. The display is flexible, and can be set up in different configurations to meet different size requirements. This display was created for Sony by Winntech, Kansas City, MO--based display firm. (Web site) www.winntech.com
New NCR Outdoor DVD-Rental Kiosk To Broaden BLOCKBUSTER Express Locations
NCR Corp. has launched its first outdoor DVD-rental kiosk, the NCR SelfServ Entertainment 2381. Able to hold as many as 950 DVDs, this weather-protected outdoor kiosk is the most secure and highest-capacity outdoor DVD-rental kiosk in the industry. Through its new outdoor kiosk, NCR will be able to extend its deployment of BLOCKBUSTER Express™-branded DVD-rental kiosks to more convenience store and smaller-footprint, 24-hour retail locations.
The SelfServ Entertainment 2381 features the latest self-service technology from NCR, including a 19" touchscreen display that is specially designed for viewing in sunlight. An optional 26" LCD screen at the top of the unit can be used as digital signage for inventory promotion or brand advertising, and all units are fitted with ATM-grade anti-skimming magnetic stripe reader (MSR) to help prevent fraud. Beyond these standard features, the SelfServ Entertainment 2381 is built with the future in mind, as its flexible architecture enables NCR to easily upgrade units with new technologies when they are ready to be deployed - such as the digital download of video files and a barcode scanner for age verification using drivers' licenses.
Alex Camara, vice president and general manager, NCR Entertainment, said, "This new technology will enable us to work with even more partners as we roll out our BLOCKBUSTER Express-branded DVD-rental kiosks to new locations, including convenience stores and gas stations. Consumers will benefit from easier access to their favorite new release and classic DVDs in accessible, 24-hour locations."
New Mercedes-AMG Performance Centers Create First-Class Customer Experience
Mercedes-AMG, a leader in high-performance luxury vehicles, recently turned to the experts at MC² to design, fabricate and install 30 state-of-the-art performance centers in Mercedes-Benz dealerships throughout the U.S. The goal was to provide each client with a customized retail experience reflective of the luxury brand.
To achieve a unique, individual sales experience, MC2 created separate platform displays for each car model so as to achieve a one-on-one, uninterrupted time between the sales representative and customer. To engage customers and convey the luxury brands' high-speed performance attributes before stepping into the car, MC2 integrated modern design elements with new technology such as LCD screens placed within sleek, branded panels accented with large graphics of AMG vehicles as racing cars on the road.
The result is a hands-on experience where customers have the luxury of an undivided sales experience. Mercedes-AMG performance centers are now open in top Mercedes dealerships across the country including New York City as well as West Covina, San Diego, and Laguna Niguel in California. (Web site) mc-2.com
Barnes & Noble Displays nook™ First Device To Allow Readers To Lend eBooks
Barnes & Noble has launched nook, the Barnes & Noble eBook reader, which marries innovative technology and sleek minimalist design with access to the company's digital store of over one million eBooks, newspapers and magazines. nook features many industry firsts as it is the first Android™-based eBook reader and the first to offer a color touch screen for navigation along with a best-in-class E Ink display for an immersive, enjoyable e-reading experience. For fast connectivity, nook is the first eBook reader to provide, at no additional costs to customers, both 3G wireless access on AT&T's mobile broadband network and access to Wi-Fi for Barnes & Noble in-store browsing and enjoyment. And to help friends share their joy of reading, nook is the first eBook reader to offer digital lending for a wide selection of eBooks. From fiction to horror and romance to thrillers, with the launch of nook, Barnes & Noble's eBookstore now offers the most eBook titles - over one million - with most bestsellers and new releases for just $9.99.
Barnes & Noble's nationwide network of stores enables its customers to see nook and get hands-on demonstrations from its booksellers. Barnes & Noble has created stunning storefront displays for nook that begin rolling out in its highest-volume stores. nook will be on display at its fully staffed customer service centers in every store.
Chipotle Plans Major Solar Power Initiative
Chipotle Mexican Grill is partnering with Houston-based Standard Renewable Energy (SRE) to install solar panels on approximately 75 Chipotle restaurants over the next year. In all, Chipotle has committed to panels that will produce 500 kilowatt hours of electricity, making Chipotle the largest direct producer of solar energy in the restaurant industry.
"Our effort to change the way people think about and eat fast food began with our commitment to serving food made with ingredients from more sustainable sources, and that same kind of thinking now influences all areas of our business," said Steve Ells, founder, chairman and co-CEO of Chipotle. "Today, we're following a similar path in the way we design and build restaurants, looking for more environmentally friendly building materials and systems that make our restaurants more efficient."
Solar panel installations are already underway in select cities including Denver, Austin, Dallas and San Antonio. The intent of Chipotle's solar initiative is to reduce the restaurants' traditional energy consumption during peak hours for energy use (from 11 a.m. to 7 p.m.), when pressure on the energy grid is greatest. The amount of power produced through the solar program will eliminate more than 41 million pounds of CO2 emissions.
aboutGolf Joins Adventure Golf Services In Expanding Accessibility To Golf
aboutGolf announced its involvement with Adventure Golf Services' launch of TheGolfCourt™, a revolutionary new golf product designed to bring golf learning, practice and play to more persons, at a lower cost. aboutGolf will supply PGA TOUR Simulators and 3Trak launch monitors as options in the golf practice center designed to fit in a tennis court space and targeted at municipalities and organizations with unused or under-utilized tennis courts, buildings, or vacant space.
"Outfitting TheGolfCourt™ with aboutGolf technology will provide a level of learning and practice that cannot be accomplished any other way," says Chuck Faust, President and COO of aboutGolf. "Whether used in combination with professional instruction or simple self-analysis and practice, PGA TOUR Simulators and 3Trak launch monitors provide actionable data that drives improvement."
TheGolfCourt™ standard model includes five driving stations, six contoured chipping stations, six future sand bunker positions, a 1,300-square-foot contoured putting area, retractable safety net separators, an overhead ball containment net and installation. The PGA TOUR Simulator and 3Trak launch monitors are optional. Other options include putting turf upgrades, golf course surround graphics, bleachers, signs and a clubhouse.
Coca-Cola Partners For 'Recycle and Win' Initiative To Help Make Recycling A Rewarding Experience
North Carolina-based Coca-Cola Consolidated, the City of Raleigh, Harris Teeter and the North Carolina Department of Environment and Natural Resources have launched a new partnership designed to increase recycling throughout the city. 'Recycle and Win' is a public/private initiative designed to educate residents on the correct ways to recycle.
The program, which will run for six months, includes sending an educational mailer from Coca-Cola to all single-family households in Raleigh. The mailer features the Do's and Don'ts of recycling, along with an opportunity to win a $50 Harris Teeter gift card simply for recycling the right way. The educational mailer contains a sticker, which residents should place on their green recycling bins in order to win.
"The beauty of this program is its simplicity," said Fred Battle, Executive Director of Raleigh's Solid Waste Department. "All residents have to do is place the weather-resistant sticker provided by Coca-Cola on their recycling bin, place the recycling bin with the sticker facing the street, and recycle materials properly. If the Coca-Cola Recycling Prize Patrol spots their stickered bin, they could win a $50 Harris Teeter gift card."
"Coca-Cola is proud to sponsor this exciting initiative," said Lauren Steele, Vice President, Corporate Affairs, Coca-Cola Bottling Company Consolidated. "We want to make recycling a rewarding experience, and what better way to encourage people to recycle than by giving them an opportunity to be a winner! This fits well with the Coca-Cola Live Positively platform."
Southwest Airlines Debuts 'Green Plane' With Environmentally Friendly Interior Materials
Southwest Airlines has launched a "green plane," an innovative idea that marries efficiency, environmentally responsible products, customer comfort, and reduced waste and weight. This plane, a Boeing 737-700, will serve as a test environment for new environmentally responsible materials and customer comfort products. All of the initiatives being tested on this Green Plane, when combined, will equate to a weight savings of almost five pounds per seat, thus saving fuel and reducing emissions, along with adding recyclable elements to the cabin interior and reducing waste.
"Southwest is committed to continuing to lead the industry in emissions reductions through fuel efficiency. Efficiency in fuel consumption benefits our Company as well as the environment, and this has been part of our business model since the beginning," said Gary Kelly, Southwest's Chairman, President, and CEO.
Southwest has designated one aircraft to serve as a test for eco-friendly products, which include: InterfaceFLOR Carpet - The 100 percent recyclable carpet is returned to the manufacturer at the end of its service life and completely re-manufactured into new carpet; the process is completely carbon neutral. Seat covers - two new products that will be tested on the aircraft seats, offering more than twice the durability than the current leather seats as well as a weight savings of almost two pounds per seat. Life Vest Pouch - more environmentally friendly because it offers a weight savings of one pound per passenger, replacing the current metal container with lighter durable canvas. Foam Fill - A lighter weight fill from Garnier PURtec in the back of the seats that reduces weight while providing increased Customer comfort.
"Southwest is proud to lead the aviation industry in environmental stewardship and honored to be working with these eco-friendly vendors and our partners at Boeing," Kelly says. "We are excited to test their forward-thinking products and expect these green products to not only help the environment, but also create a fuel and materials cost saving for Southwest."
Levi's And Goodwill Partner To Launch A 'Care Tag For Our Planet' Program
Levi Strauss & Co. and Goodwill have joined forces for "A Care Tag for Our Planet," a new initiative that aims to put billions of pounds of unwanted clothing to good use instead of into landfill. Beginning in January 2010, the Levi's® brand will be the first major retailer to include messaging on product care tags that encourages people to donate unwanted clothing.
"As a company built on values, we have long worked to promote sustainability in how we make our products and run our operations," said John Anderson, president and chief executive officer of Levi Strauss & Co. "This initiative uses our global voice to empower hundreds of millions of consumers around the world to join us by providing simple and actionable ways to help care for our planet."
"A Care Tag for Our Planet is Goodwill's first partnership of its kind designed to increase the life cycle of clothing and textiles to address the approximately 23.8 billion pounds that end up in U.S. landfills each year," said Goodwill Industries International CEO and President Jim Gibbons. The new care tags will be available in Levi's ® retail and wholesale operations the U.S. beginning in January 2010 and the regional and global tags will appear in clothes in Fall 2010. The Levi's ® brand and Goodwill® will also spread the word to consumers through online viral campaigns and in retail store communications.
Nba Reaches Out To Hispanic Community Through New, Multiplatform Marketing Campaign
The National Basketball Association (NBA) has launched éneobéoa, a new marketing campaign that customizes the NBA experience for Hispanic fans, who make up 15 percent of the NBA's fan base. In an effort to grow the game of basketball throughout the U.S. Hispanic market, this 360-degree campaign will include television, radio and online advertising, a Web site, special events, grassroots programs and unique consumer products.
The brand name éneobéoa seeks to deliver the excitement of the NBA in a way that resonates with Hispanics by connecting the NBA brand with the market's cultural identity. The éneobéoa concept gives fans the opportunity to connect with the league using their own style and a name they already use to refer to the NBA. The éneobéoa television creative is debuting on both English- and Spanish-language television outlets across the country. The league airs hundreds of Spanish-language live-game radio broadcasts each season in 10 team cities, and it will make use of its Spanish-language radio and online assets to extend the campaign across relevant channels.
"With Hispanics comprising such a large percentage of our fan base, we have a responsibility to connect with them in meaningful ways," said NBA Senior Director of U.S. Hispanic Marketing Saskia Sorrosa. "This new campaign will enable us to further engage current fans and develop new fans by being inclusive and culturally relevant, and by delivering the excitement of the world's most dynamic game in a way that celebrates their community and the diversity of our sport." The new campaign was developed in conjunction with Bromley Communications, a leading U.S. Hispanic full-service agency.
Michaels Redefines Arts & Crafts Category With First Manhattan Store
Michaels, North America's largest arts and crafts specialty retailer, sets a new standard in the category with its first Manhattan store featuring a unique new urban store design that focuses on providing creative inspiration with more than 30,000 products.
Michaels' new Manhattan store is 14,700 square feet and features an open, modern design with wide aisles, warm colors, 'inspiration kiosks' for project ideas and work spaces for customers to lay out their designs before purchasing. The store is tailored to the Manhattan urban shopper and is the first Michaels to offer a delivery service. Key departments, like fine arts, custom framing, jewelry, scrapbooking and kids, are organized in a convenient, easy-to-navigate, store-within-a-store layout.
Best Buy And Netflix Partner To Instantly Stream Movies Over The Internet Via Latest Models Of Insignia Blu-ray Disc Players
Insignia, a Best Buy Co., and Netflix, the world's largest online movie rental service, announced the availability of two new Insignia Blu-ray Disc Players that enable Netflix members to instantly watch movies and TV episodes streamed from Netflix over the Internet to their televisions.
The new Insignia Advanced Series Blu-ray Player (NS-WBRDVD) and the Insignia Connected Blu-ray Player (NS-BRDVD3) are now on sale for $249.99 and $179.99, respectively, at all Best Buy retail stores and bestbuy.com. Both models are Internet ready, giving Netflix members on an unlimited plan access to a growing library to watch instantly on their TV. The Insignia Advanced Series model uses built-in Wi-Fi to connect to the Internet while the Insignia Connected player uses an Ethernet connection. The ENERGY STAR-certified players feature Dolby TrueHD to deliver exquisite high-quality sound and use up conversion to display standard DVDs with crisp clarity and precision. Netflix members on an unlimited plan can use the Insignia Blu-ray Disc Players to instantly watch thousands of titles streamed from Netflix as much as they want, any time they want.
New Addition To Energizer Power & Play Line Makes Charging Wii Remotes Even Easier
Energizer and Performance Designed Products® LLC ("PDP") have teamed up to make charging the Wii remote easier with the introduction of the Energizer® Flat Panel Induction Charger to the Energizer® Power & Play™ series.
"Energizer is always looking at innovative solutions to power people's lives, and the Flat Panel Induction Charger does just that for everyone who likes gaming," said Jeff Ziminski, Chief Marketing Officer, Energizer. "Utilizing contactless charging technology, the Flat Panel Induction Charger makes charging your Wii remote simple and convenient." The Energizer Flat Panel Induction Charger features a futuristic design, comes in a two-remote and a four-remote design and is now available from retailers around the country.
Apple Introduces Multi-Touch Magic Mouse
Apple® has introduced the new wireless Magic Mouse, the first mouse to use Apple's revolutionary Multi-Touch(TM) technology. Pioneered on iPhone®, iPod touch® and Mac® notebook trackpads, Multi-Touch allows customers to navigate using intuitive finger gestures. Instead of mechanical buttons, scroll wheels or scroll balls, the entire top of the Magic Mouse is a seamless Multi-Touch surface. Magic Mouse comes standard with the new iMac® and will be available as a Mac accessory.
"Apple is the Multi-Touch leader, pioneering the use of this innovative technology in iPhone, iPod touch and Mac notebook trackpads," said Philip Schiller, Apple's senior vice president of Worldwide Product Marketing. "Apple's Multi-Touch technology allows us to offer an easy to use mouse in a simple and elegant design."
Livescribe Expands Pulse Smartpen Portfolio
Livescribe Inc. announced the expansion of its line-up of Pulse smartpens, a computer in a pen that digitally captures and syncs handwriting and audio together. Customers can now select a 4GB and 2GB model in a new, stylish titanium color. The 4GB model holds more than 400 hours of recorded audio and provides ample storage for consumers to add applications such as, entertainment, education and productivity tools to their smartpen when Livescribe launches its Application Store later this year. The 4GB Pulse smartpen has a retail price of $199.95 and the 2GB model is $169.95.
ReNu Personal Power Generation And Storage System Unveiled
ReNu, a technologically advanced and eye-catching personal solar capture and storage device, is being unveiled by Regen Inc. "We're excited to push the boundaries of personal power generation and really change the way people think of energy creation and use in consumer electronics," says Robert Brunner, Regen's Chief Designer and the founder of Ammunition. "Nothing like the ReNu exists on the market and we believe it will turn heads and help change the way people power their personal electronics."
Core to the ReNu system is the ReNu panel, a freestanding power module containing solar cells, a rechargeable battery and an intelligent user interface. The panel can be hung or placed in direct light to capture energy. When replenished by sunlight, a user can drop a ReNu panel into one of a series of Regen extensions to utilize the energy they have created. ReNu extensions include a phone charging system, personal audio, and task lighting. The ReNu panel can also charge an iPhone, iPod or USB device directly.
Key to all Regen products is an intelligent interface that engages the user in energy collection and management. This interface details how much of the sun's energy has been harvested and how much remains in storage, cueing users when it is time to place the ReNu panel in a sunny window or outdoors.
Steaz Zero Calorie Sparkling Green Tea Introduced
Steaz, a premier brand of organic and fair-trade beverages, has introduced Steaz Zero Calorie Sparkling Green Tea -- the first certified organic, all-natural zero calorie carbonated soft drink. Steaz Zero Calorie is a delicious, all-natural alternative for diet soda drinkers. It is made with the finest organic ingredients and sweetened with the all-natural leaves of the stevia plant to create perfect refreshment for health and weight conscious consumers. The new line is based on Steaz's sparkling green tea formula. Steaz Zero Calorie combines the bubbles of a soda with a cup of freshly brewed green tea, providing a 120 mg of natural tea antioxidants.
As part of the official launch of free-to-play MMO Dragonica™ Online (http://dragonica.thqice.com), THQ Inc. and THQ*ICE have debuted a new line of collectible prepaid cards available at participating retailers nationwide. The Dragonica Online prepaid card series will revolve around in-game elements, and will come in values of $10 and $25. The first element series to launch, the Water Series, the Fire Series, and the Earth Series, will each include four different collectible cards, each depicting key characters and scenarios from the game. Fans who purchase a $25 card receive an exclusive digital Dragonica Online comic book based on the element of that particular card plus a secret bonus item when they redeem the cards for ICE Cash. ICE Cash is the in-game, virtual currency that can be used to purchase items that customize a player's Dragonica Online character and gameplay experience.
Zondervan Releases Interactive, Virtual Bible
Zondervan's Glo is a new interactive, virtual bible with HD video and documentaries, high-resolution images, zoom-able maps and 360-degree virtual tours. Glo is the Bible "re-imagined for a digital world," according to Gloco-creator Nelson Saba. He and co-creator Phil Chen combined more than 12 years of expertise in interactive media to create a Bible product that would revolutionize how the Bible is experienced. Content is accessed through Glo's five lenses: Bible (the text in its traditional form); Atlas (biblical events represented geographically); Timeline (biblical events represented chronologically); Topical (browse by subject); and Media (HD video, works of art, virtual tours and zoom-able high-resolution images). Additional content to the NIV Bible text and its study notes includes more than 500 virtual tours with 360-degree views, 7,500 encyclopedia articles, 2,400 high-resolution photos, 700 pieces of artwork, 3.5 hours of HD video, nearly 150 maps and much more, allowing users to immerse themselves in the world of the Bible. "We're not just digitizing the Bible," Saba said. "We are creating a product with layers of functionality that will make Glo relevant and engaging to this generation."
ZonePerfect Indulgence™ Nutrition Squares Give Chocolate Lovers A Sensible Chocolaty Option
Abbott has introduced ZonePerfect Indulgence™ Nutrition Squares, available in three delicious flavors to satisfy cravings: Chocolate Peanut Butter Mousse, Caramel Toffee and German Chocolate Cheesecake. ZonePerfect Indulgence squares can be enjoyed as a sensible treat. Hiding within these squares' delicious chocolate taste are 18-19 vitamins and minerals and an excellent source of 10-11 grams of protein.
AbsolutelyNew Launches Power Leash In PETCO Stores
AbsolutelyNew has launched the Power Leash™ weighted exercise system in Petco stores. The Power Leash marries the retractable leash with balanced hand weights for working out while walking a pooch. Half-pound weights can be added or removed to serve individuals' needs. It also offers breakthrough leash control via AbsolutelyNew's newly developed double-action trigger, which holds waste bags and keys in a small storage compartment and provides added night safety via reflective piping. The company plans to significantly expand its assortment of inventive pet products and grow its distribution into additional leading retailers in 2010.
Berkline Debuts Integrated Audio System Recliners Targeted To Younger And More Tech-Savvy Demographic
Berkline, a leading home furnishings manufacturer specializing in reclining chairs, sofas, and home theater seating, is debuting its Concert Series, a new line of recliners with an integrated sound system. Concert Series recliners feature two built-in stereo speakers and a subwoofer designed specifically to create a full range of sound. It has tactile motors that can either vibrate with the sound or be used independently as a massage system, and separate controls that allow for individual adjustments to be made to the volume, bass/treble, and the tactile/massage feature. The system, which will have a starting price point of $699, will also include a mini audio jack so users can connect to their various audio sources (i.e. iPods, MP3 players, cell phones, etc.).
"We're integrating innovative technologies into our products to more effectively reach a younger and more tech-savvy demographic," said Bruce Sinning, vice president of merchandising at Berkline. "Our goal is to continue to meet evolving consumer needs, and develop unique features that are in line with the lifestyles of all of our consumer segments"
Holistic Select Pet Food Launches
Designed for the pet owner who believes it is in their power to achieve a healthier and longer life for themselves and their pets, new Holistic Select recipes include unique, functional ingredients found in nature. With Holistic Select, pet parents are empowered to help prevent health problems in their pets before they start. Select Actives are a combination of enzymes, probiotics, live micro-organisms, botanicals and phytonutrients that work synergistically. Together, these powerful ingredients are known to activate a higher level of health for pets at every life stage -- from puppies and kittens to seniors. A complete line of canned and dry foods for cats and dogs, Holistic Select also carefully selects ingredients like duck meal, cranberries and yucca schidigera that not only satisfy hunger but consider all of a pet's needs, including allergy prevention, a healthy skin and coat, proper digestive health, and clean teeth. New to the Holistic Select line is a dry food developed just for active and growing puppies: Nourish Puppy Health Anchovy, Sardine & Chicken Meals Recipe. The Holistic Select line is available nationwide in independent pet specialty stores.
Martha Stewart Living To Market Line Of Pet-Care Products
Martha Stewart Living Omnimedia, has entered into a multi-year relationship with Age Group Ltd. to manufacture, market and sell pet-care products, which will be sold through PetSmart, Inc. The line will include a wide range of pet accessories, including apparel, collars, leashes, bedding, grooming supplies, toys and more. The first products are expected to roll out in the second quarter of 2010.
"We're bringing two world class brands together under one roof," said Matt McAdam, PetSmart's Vice President of Merchandising. "By being the only pet specialty retailer to offer Martha Stewart's pet products, we're giving our pet parents yet one more reason to shop our stores to find the unique solutions they want and need to keep their pets healthy and happy."
QUE™ proReader By Plastic Logic Premieres In January 2010 For Business Professionals
Plastic Logic plans to unveil QUE™ (pronounced "Q"), the first proReader designed for business professionals in January 2010. With QUE, Plastic Logic is expanding the eReader category, which to date has focused on leisure reading devices and casual users. QUE is designed to simplify the multi-faceted lifestyle of the modern businessperson, and to quite literally lighten their workload. In addition to connecting its users with their business and professional newspapers, books and periodicals, QUE supports the document formats business users need (including PDF, Word, PowerPoint, and Excel documents) and features powerful tools for interacting with and managing the content. Extra thin, lightweight and wireless-enabled, QUE is the size of an 8.5 x 11 inch pad of paper, less than a 1/3 inch thick, and weighs less than many periodicals. The innovative QUE proReader features the largest touchscreen in the industry, an intuitive touch screen user interface, and provides access to a file cabinet's worth of documents, plus your favorite-and most necessary-publications.
Allstate Names Mark LaNeve CMO
Allstate has named Mark LaNeve to the position of chief marketing officer. LaNeve will oversee all marketing initiatives across the corporation, including brand stewardship, marketing and brand strategy, advertising, corporate identity, customer loyalty and field marketing. LaNeve has served in a variety of senior-level marketing, sales and general management positions in the automotive industry for more than 25 years. Most recently, he was vice president of sales, service and marketing at the General Motors Corporation responsible for eight U.S. vehicle brands.
Tom Donovan Joins Artform
Artform International, Bronx, New York, has announced that Tom Donovan has joined the company as Vice President, Sales. In this role, he will be leading the sales force with a focus on the Cosmetics, Health and Beauty sector, working closely with Artform UK and the entire IMI merchandising group. He spent 8 years as Director of Display Development at Coty Beauty. The announcement was made by Mike Semens-Flanagan, President, Artform International Limited. (Web site) www.artform.co.uk
Accenta Announces New Location In Chicago
Accenta Inc., a leading display designer and manufacturer of Largo, FL, announced it has opened a new location in Chicago and expanded its staff. Jim Goodall has been named Retail Sales Manager for the Chicago operation. He has over ten years experience in the trade show and display industry.
This is the second expansion for Accenta this year. The firm now has offices in New York, Toronto, Tampa, Mexico and Chicago. The new office is located at 5 Revere Drive, One Northbrook Place, Suite 200, Northbrook Illinois 60062-l500. (Web site) www.accenta.com
MasonWays™ Offers l6" Diameter Round Side Stack And Spot Display
MasonWays™ offers l6" Diameter Round side stack and spot merchandising display bases which are shopper stoppers. The base is built to last using indestructible roto-moulded seamless plastic with square base. Black is the standard color with other colors available including red, green, brown, beige, grey. 1/4" fiberboard slip sheets are available. The bases may be used for bulk displays, tie-in sales, side stack, shelf products, etc. For more information contact MasonWays™ Indestructible Plastics, Inc. l-800-837-288l; (Web site) www.masonways.com
Carmanah Signs Offers Super Slim Led Edge-Lit
Carmanah Signs Inc., a manufacturer of environmentally friendly interior signs incorporating LED technology, recently launched a new super slim LED edge-lit Profile light box, known as the Profile panel. The new Profile panel at just 0.4" thick, has one of the slimmest designs on the global market. It comes in various stock and custom single sided applications up to 27" x 42" in size, offers bright and even illumination, and durable and lightweight design. For more information, (E-mail) krodgers@carmanahsigns.com (Tel) 1-877-673-6226 or visits (Web site) www.carmanahsigns.com
ZeroNine Offers Digital Electroluminescent Materials
ZeroNine Mfg. provides digital electroluminescent materials that are currently available and in stock. ZeroNine and Printexs teamed up to produce the world's first one-off digitally printable and customizable illuminating material that can be illuminated, animated, and cut to almost any shape for tradeshow and POP applications. Digital materials require a Gerber EDGE® printer and hot laminator. For more information, contact ZeroNine Manufacturing Co., Inc., 1230 Claussen Drive, Woodstock, IL 60098; (Tel) 1-800-325-0911, 1-815-334-0911, (Web site) www.ZeroNine.com
Classic Exhibits Offers Sacagawea Portable Hybrid
Classic Exhibits Inc. offers the Sacagawea Portable Hybrid Display, an upscale display at a downscale price. Sacagawea Portable Display assembles in about 25 minutes, packs in portable roto-molded cases and comes with an optional counter and workstation. Over 40 tension fabrics are available with aluminum extrusions, the Sacagawea kit includes designs with functional mounts, counters and arched headers. For more information, contact Classic Exhibits Inc., 5675 SE International Way, Milwaukie, OR 97222. (Web site) www.classicexhibits.com
Heinz Ketchup And Gorton's Fish Sticks Conduct 'Gone Dipping' Sweepstakes
Heinz Ketchup and Gorton's Fish Sticks are inviting consumers to enter the "Gone Dipping With Gorton's and Heinz" sweepstakes, for a chance to catch the grand prize or one of 57 daily prizes, online at www.GoneDipping.com.
Fifty-seven winners will receive a customizable 'Gone Dipping' tackle box complete with a personalized bottle of Heinz Ketchup, a Gorton's Sudoku game, Gorton's and Heinz stickers and magnets, and a 57-day supply of Heinz Ketchup and Gorton's Fish Sticks. One lucky grand prize winner will receive $1,000 along with a 'Gone Dipping' tackle box. Consumers also can pick up co-branded Gorton's Fish Sticks and Heinz Ketchup 'Gone Dipping' packages, found on grocery stores shelves now for a limited time.
"For generations, families have trusted the Heinz and Gorton's brands to deliver high-quality products to the dinner table. We're happy to again partner with Gorton's to offer our consumers a chance to go dipping at home, in stores and online," said Sara Braca, associate brand manager, Heinz Ketchup.
"Much like Heinz Ketchup, Gorton's Fish Sticks are a tried and true family favorite," said Kiernan Laughlin, senior marketing associate for Gorton's. "Now in re-sealable bags, Gorton's Fish Sticks are perfectly dippable again and again with Heinz Ketchup and we're excited to engage in year two of this partnership with Heinz."
SUBWAY Restaurants Forms Multi-Platform Partnership With NBC Sports
SUBWAY® Restaurants, has formed a multi-platform partnership with NBC Sports that will enable the brand to engage with consumers during marquee sporting events.
"We are very pleased to partner with NBC Sports on this groundbreaking, multi-platform sports relationship," said Tony Pace, chief marketing officer of the SUBWAY Franchisee Advertising Fund Trust. "High profile sports work for the SUBWAY brand in a couple of ways. First, it reaches a wide swath of the population, which is very important for a brand of our size. Second, it helps reinforce the health and active dimensions of the SUBWAY brand, which set us apart from our restaurant competitors. We look forward to working with NBC Sports to continue to find ways that drive audiences to NBC and Subway."
Throughout the activation period, SUBWAY and NBC Sports will encourage viewers to tune-in to featured sporting events and make SUBWAY their food of choice for the occasion. Co-branded promotional segments featuring SUBWAY Famous Fan Michael Phelps and SUBWAY brand ambassador Jared Fogle will air in 4Q'09 and 1Q'10 on highly rated NBC programming during primetime, late night, and on NBC Sports programming including Football Night in America.
"Our unique partnership with Subway is a natural extension of NBC Sports' big event strategy," said Mike McCarley, senior vice president, strategic marketing, promotions and communications, NBC Sports. "Nothing brings friends and family together better than great food and big events on TV and having Michael and Jared enjoying Subway while watching TV is exactly what millions of Americans do."
The relationship with NBC Sports offers SUBWAY the opportunity to incorporate "Fresh" messaging including catering options available nationwide into a wide array of programming. Throughout the professional football season, SUBWAY will activate with in-store Point-Of-Purchase materials showcasing "Sunday Night is SUBWAY Night."
tava touchpoints' New Technologies Bridge Gap Between Brands And Shoppers At Retail
tava touchpoints, based in Vancouver, Canada, is bringing in-store digital media screens down to eye-level, where they'll be noticed, adding interactivity, and turning on tavaMeasures™, a sophisticated audience measurement report that tracks the activity and success of in-store digital marketing programs.
Today most advertising and marketing screen networks installed in chain retail use flat panel screens suspended from high ceilings or mounted on available wall space. "If those screens are not carefully positioned, they will have limited success in engaging consumers," said tava touchpoints President Alex Karch. "We're using technology that gets the screens down to eye-level, where people see them, and we're developing compelling, useful content that engages and educates consumers."
The company has established a partnership with Toronto-based Planet-Tek Systems, which operates a successful network of shopper-focused advertising screens in Canadian and U.S. locations of Whole Foods Market. tava touchpoints is using the company's EcoStream and interactive EcoTouch display units, which are built using eco-friendly material, uses minimal energy consumption and have Apple technology driving them.
By using displays that are part of custom pedestals or ready for mounting on shelves and high-visibility aisle ends, brand marketers can promote products and educate shoppers using integrated touchscreens. Part of the Planet-Tek partnership incorporates the use of audience measurement technology developed by Markham, Ontario-based CognoVision, which uses sensors and automated biometric face detection tools to count shoppers who look at screens. (Web site) www.tavatouchpoints.com
BobCarMedia Mobile Showrooms Are Experiential Marketing Tools
BobCarMedia mobile showrooms are being used by SanDisk, T-Mobile and Comcast to establish highly engaging brand-to-consumer exchanges. BobCar Mobile Showrooms stationed at various high-traffic locations throughout the New York Metropolitan area, are staffed with expert brand-ambassadors who can educate consumer passers-by about the newest products and technology offered by each company. People are free to test-drive the products in a friendly, non-threatening environment.
BobCarMedia was founded on the principle that a small, eco-friendly, motorized vehicle - that is both highly 'flexible' and 'mobile' - could easily transport and present a brand marketer's message in a unique, stimulating manner. BobCar Mobile Showrooms may travel and be positioned in any high-traffic city, urban and suburban center. Each BobCar Mobile Showroom is designed to showcase the brand's line of products to the consumer in the most attractive, facile and accommodating way. (Web site) www.bobcarmedia.com
EA Sports Launches Mobile Marketing Tour For Fifa Soccer 10
Electronic Arts has launched the EA SPORTS FIFA Soccer 10 Tour, a nationwide, 15 city, five-week long program that showcases EA's acclaimed FIFA Soccer 10 videogame and the new slimmer and lighter 120GB Playstation®3 (PS3™) computer entertainment system. Throughout the five weeks, two vehicles outfitted with 13 TVs along with PS3™systems, plus a full-time crew, will travel the East Coast while another team will visit West Coast cities. At each Tour stop, fans will have the opportunity to play FIFA Soccer 10, as well as receive free prizes courtesy of EA SPORTS and PlayStation®, including the chance to win a PSP® (PlayStation®Portable)go system.
FIFA Soccer 10 will be available in retail stores throughout the United States beginning Tuesday, Oct. 20. The EA SPORTS FIFA Soccer 10 Tour will be supported by an integrated marketing campaign, including live Twitter feeds, Facebook fan page updates, PlayStation.com and more, that will drive game and tour awareness, in addition to driving attendance at Tour stops.
Video Name Tag Debuts A Wearable Organic LED Video Display That Clips To Clothing Or Hangs From Neck
Recom Group has introduced a wearble organic LED Video display that is ideal for in-store retail promotion and exhibits. Measuring the same size as a business card and only a mere 3/8" thick, the Organic LED video screen can be worn on clothing or around the neck with a lanyard.
The Video Name Tag (VNT) is an Organic LED display that consumes much less energy than traditional LCD displays. This allows the VNT to run for hours on a single charge (typically 8 to 10 hours). It is packed with features making it more than just a simple Name Tag. The system comes with software and allows the user to create separate playlist folders for different content.
"This means you can set up a different presentation in each folder," said Dave Reeves, Director of Sales & Marketing. "All you have to do is press a button on the side and the next set of videos and pictures automatically plays. This becomes a form of Personal Signage where you can present just the right content for your immediate audience." (Web site) www.recomgroup.com
Devery Holmes To Lead Spark Alliance Marketing
Devery Holmes, formerly President & CMO of Norm Marshall & Associates, will head up Spark Alliance Marketing. Holmes was instrumental in starting Spark as a division of NMA, and will now devote her full-time attention to it. "Spark Alliance Marketing provides full service marketing solutions to content providers in the Film, TV, Music, Gaming, & Home Entertainment industries," said Holmes. "These industries have discovered it's no longer 'business as usual'… With increased media fragmentation brands are now forced to find alternative methods to build rapport, engage, educate, and entertain both new and existing customers. Our experience in retail, innovative promotional ideas, and cost saving ad programs will keep media budgets in line while still delivering the hundreds of thousands of customers vitally needed." (Web site) www.sparkam.com
The Glenlivet® Kicks Off Whisky Season On World Golf Tour With Chance To Win Trip To Scotland
The Glenlivet®, the number-one selling single malt Scotch whisky in the United States, will kick off whisky season with online golf destination World Golf Tour (WGT) by hosting The Glenlivet Whisky Season Open. Free to enter and available for play on any computer with an Internet connection, The Glenlivet Whisky Season Open will be hosted on the virtual version of The Old Course at St. Andrews Links.
Through November 30, golf and whisky fans may enter The Glenlivet Whisky Season Open by registering and playing one nine-shot challenge on St Andrews Links at wgt.com. Once the challenge has been completed, eligible players will be entered into a sweepstakes to win a once-in-a-lifetime vacation for two to Scotland, which includes a round of golf at the legendary St Andrews Links and a private tour of the historic The Glenlivet distillery.
"The Glenlivet and golf have a storied history together, and our partnership with World Golf Tour elevates the way our enthusiasts enjoy these pastimes by creating a unique online experience with the ultimate pay off for the winner - a trip to the Motherland of the Sport and Spirit," said Ron Zussman, brand director for The Glenlivet. "WGT provides an excellent platform for us to interact with this prestigious community in an immersive and impressive online golf environment, while maintaining our tasteful brand standards."
Upper Deck And MLB Players Association To Sponsor 'National Packtime' Baseball Card Sampling Promotion
The Upper Deck Company, in conjunction with the Major League Baseball Players Association (MLBPA), are partnering to launch the first-of-its kind "National Packtime" sampling promotion on Saturday, March 6, 2010. The centerpiece of the promotion is a one-day event that will provide fans with free packs of baseball cards. Exclusive packs of "National Packtime" baseball cards will be distributed via Upper Deck's network of baseball card specialty shops.
The packs of cards, produced specifically and exclusively for the National Packtime event, will feature Major League baseball's biggest superstars including Derek Jeter, David Ortiz and Albert Pujols, as well as a mix of other current standouts and rising stars.
"We're looking forward to partnering with Upper Deck on this very special program," said Judy Heeter, MLBPA Director of Business Affairs & Licensing. "This is one of many ways we are working to ensure that future generations of fans will enjoy collecting baseball cards for years to come."
