Innovative Low-Fare Service Displays Exclusive Amenities in High-Design Soho Store
Song, Delta Air Lines' new low-fare air travel service, has opened a first-of-its-kind concept store in New York City in an effort to replicate the unique travel experience Song delivers to its customers at 30,000 feet every day. The 2700 square-foot "Song in the City" store located in the heart of
Manhattan's Soho district, is open for only six weeks through December 21.
Song in the City enables New Yorkers and Soho visitors to experience
Song's travel environment and state-of-the-art amenities in a high-concept,
high-design space. Visitors to the store will be immediately immersed in the
Song experience as they pass through six distinct "Areas," each highlighting
Song's brand pillars of entertainment, style and health/wellness. The
experience is enhanced through Song's corporate partners, American Express Travel Related Services and Coca-Cola, plus additional support from Microsoft and Business Units of the Walt Disney Company.
The In-Flight Entertainment Area, located in the center of the store,
featured two rows of three actual Song all-leather aircraft seats. Guests in the second row experience Song's new In-Flight Entertainment system featuring 24 channels of live satellite television, video-on-demand and MP3 audio files. Those in the first row were able to participate in flight simulations powered by Microsoft Flight Simulator 2004: A Century of Flight. The Entertainment Area features a wall of 25 plasma screen monitors, highlighting Song's in-flight television channels and video-on-demand capabilities. Guests also have the opportunity to play Microsoft's Xbox games while sitting on a Song flourish (the company's logo symbol) bench. The Food & Beverage Area offers guests the opportunity to purchase items from Song's in-flight menu, which includes such selections as Stonyfield Farms Organic Yogurt, "Rock 'n' Roll" Veggie Sushi, and a Niman Ranch Roast Beef Fajita Wrap. Additional items include chocolates and sweets from Dylan's Candy Store, Coca-Cola products and Java City Coffee.
New Interactive Kiosk Sign System Allows Patrons To Choose Movie Previews
Nanonation has introduced the first interactive kiosk that allows movie patrons to control the movie previews they view in Douglas Theatre Company's newly remodeled theater. The system utilizes multiple computers and projectors to display video and promotional content while enabling users to choose the movie trailers they want to watch.
Nanonation, a Nebraska-based developer of interactive software and Douglas Theatre Company combined to develop the next generation of dynamic signage. Patrons choose from a selection of current and upcoming movie trailers. The kiosk plays the multimedia clip and communicates wirelessly to a second computer controlling multiple projectors mounted in the theater's lobby. The projectors run the chosen trailer on two large 89" screens that "float" suspended in the lobby area. Two smaller circular screens run motion-enhanced sponsor advertisements. The system enables accurate tracking of usage on a real-time basis, something vital for attracting and retaining sponsors.
According to David Livingston, President of Douglas Movie Company, "The kiosk signage system not only offers customers an engaging waiting experience, but offers our sponsors a more meaningful way to communicate and promote their efforts."
Chesapeake Features Wall Border Display Program
Chesapeake Wallcoverings Corp. offers this wall border spinner rack display to 2,000 paint and wallpaper stores throughout the U.S. through its distributor, Blonder Home Accents.
The display is designed to hold the top 18 designs out of any one collection in a small amount of space. Border collections featured range from the new Peace and Plenty to Chesapeake Kids to Country Lodge and Nautical. The program is very flexible and collections can be changed easily.
"We can tailor it to any look," said Thomas Quinn, V.P. of Sales, Chesapeake Wallcoverings, "and the spinner rack allows you to see each of the border designs featured as part of the 18 skus."
MusicNow Works With Best Buy For Launch Of New Digital Music Store
MusicNow Inc., developer of a legal online music store and service, and Best Buy have launched the MusicNow Download Store, available only through Best Buy for the month of November. The MusicNow Download Store for Best Buy allows consumers to download music more easily to their favorite digital music players from industry leaders such as Creative, Rio, iRiver, Phillips/Nike, and Digitalway. Unlike other digital music offerings, the MusicNow Download Store for Best Buy enables users to transfer songs directly to more than 40 portable devices without having to convert their music or download extra plug-ins.
Said Scott Young, V.P. of digital entertainment for Best Buy, "We want music to be available to people how and when they want it, and that means letting them take their music with them on the road, in the car, or wherever they want to enjoy it. The combination of Best Buy's retail expertise and MusicNow's integration with more than 40 portable audio players offers an exciting digital entertainment experience for music fans."
The MusicNow Download Store for Best Buy features more than 400,000 tracks from all the major labels. It is available now at www.bestbuy.com/digitalmusic and also can be viewed through special kiosks at Best Buy retail stores.
Better Homes And Gardens Join Forces With Home Depot For Multi-Channel Initiative
Better Homes and Gardens is conducting its 2004 Better Home Better Living Contest, presented exclusively with The Home Depot. The program will be supported by a multi-channel marketing program that includes a series of co-branded in-store "how-to" clinics to be held at all 1,460 Home Depot stores nationwide.
The Better Home Better Living Contest recognizes the full range of home improvement, from weekend projects to full renovations, and invites consumers to enter their project for judging by a panel of top experts and Better Homes and Gardens editors. There are 20 judged categories, including: Best New Home; Best Remodeling; Best Update Under $5,000; Best Do-It-Yourself Project; Best Weekend Project; Best Kitchen; Best Entertaining Space; and Best Kids' Play Space. The grand-prize winner will be awarded $25,000 cash and a Dodge Durango; one runner-up will be awarded $5,000 cash and $25,000 (retail value) in Broyhill furnishings. In addition, individual category winners will be selected and awarded $1,000 each.
"This partnership embodies our commitment to offer customers the best in home improvement know-how through multiple channels," said John Costello, Executive V.P. Merchandising and Marketing for The Home Depot. " Better Homes and Gardens offers its readers countless ideas to make their homes better, and with this contest, the magazine editorial, Internet initiatives and our in-store clinics, it's easy for customers to access home improvement information."
Intercept Corporation produces portable promotional kiosks that draw crowds, increase sales activity and brand awareness. Options include Kwikstand for maximum awareness; the Intercepter, the go anywhere promotion stand offering a big presence in a little box; and KwikSign, a two-sided curved overhead sign that easily assembles and disassembles for storage inside a carry carton or optional carry bag. For more information, contact Intercept Corporation, 830 Brook Street, Brainerd, MN 56401; (Tel) 800-950-4413, (218-828-8177, (Fax) 218-829-8636, (Web site) www.kwikstand.com.
Minds i Group, LLC has been formed as a Salt Lake City, UT-based designer and manufacturer of marketing display solutions and the parent company of Exhibit Center to facilitate the growth of the specialized offerings of the company.
"We felt it was time to redefine the focus of our services and create a company that fulfilled our new expanded direction while maintaining the strong image and services of Exhibit Center," said Chris Hatch, President of Minds i Group. "Exhibit Center was doing more than exhibits and we wanted to maintain the expertise of that company and create another company that included Exhibit Center under its umbrella, but also allowed us to excel in other areas." Minds i Group provides complete marketing display solutions and also specializes in tradeshow strategies, pre-show research and multimedia presentations.
Carlson Wagonlit Travel Appoints M. Carter, V.P. Of Marketing & Support Services
Carlson Wagonlit Travel, a global leader in corporate travel management, has appointed Mark Carter as Vice President of Marketing & Support Services, NA. Carter has multiple responsibilities in North America including: marketing strategy and programs, product development and management, sales and account management support, while also ensuring alignment with the global CWT marketing strategy. Carter has more than 20 years of experience in marketing, sales and general management, most recently as chief marketing officer for Cigna Behavioral Health. He has also held senior-level positions at American Express Financial Advisors, Marriott Corporation and General Mills.
Nextel Names Gregory And Mooney Mktg. & Comm. Directors
Nextel Communications Inc., a leading provider of wireless communications services, has appointed Jill Gregory Director of NASCAR NEXTEL Cup Series Marketing. She will be responsible for all NASCAR NEXTEL Cup Series marketing activities, building a team, promoting the NASCAR NEXTEL Cup Series brand and developing and maintaining relationships with NASCAR, teams, drivers, promoters and fans. She has extensive experience in managing motor sport programs and other sports sponsorships including NFL, NASCAR and Visa Triple Crown. Mike Mooney also joins Nextel as Director of NASCAR NEXTEL Cup Series Corporate Communications. He will be responsible for creating a team and managing media relations, community relations and special events for the NASCAR NEXTEL Cup Series. He has 10 years of experience in motor sport public relations including CITGO, NASCAR, NHRA, PGA Tour, ATP Tour and CART.
Rubio's Fresh Mexican Grill Names Hackbardt V.P. Mktg.
Rubio's Restaurants Inc. has named Tim Hackbardt Vice President of Marketing. Hackbardt comes to Rubio's Fresh Mexican Grill from Del Taco Inc. where he spent the last four years as V.P. of Marketing for the 420+ unit quick service Mexican chain. Prior to that, Hackbardt was V.P. of Marketing for Taco Time International Inc., where he oversaw marketing for their 225 restaurants in the West and Northwest. Rubio's Fresh Mexican Grill is a leader in the high-quality fast-casual Fresh Mexican Grill segment.
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