Creative World

Week of January 23, 2012

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New — 2012 CATALOG www.abovealladvertising.net/catalog-2012.html

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Constellation Wines Introduces Dreaming Tree Wines

Sonoma County winemaker Steve Reeder and world-renowned musician Dave Matthews have introduced The Dreaming Tree wines - a collection of approachable, high-quality wines developed in partnership with Constellation Wines U.S. The Dreaming Tree wines portfolio, founded and harvested in California's wine country, is aptly named after the Dave Matthews Band track, “The Dreaming Tree.” The Dreaming Tree wines offer consumers distinct flavors and aromas unique to California’s North and Central coasts.

The commitment to providing a high-value, environmentally conscious product is an important aspect of The Dreaming Tree brand. Bottles used for The Dreaming Tree wines are 50% lighter than the average wine bottle, resulting in a smaller carbon footprint. (Web site) www.DreamingTreeWines.com

Olympus Camera Display Encourages Consumer Interaction

Olympus PEN cameras needed freestanding counter and floor units that reinforced their upscale, retro brand imagery with flexibility to showcase the full collection (camera, lens and accessories) as well as create secondary displays for key items. The elegant design is unique in camera stores with its quality weighted base and pearl acrylic surface. All items are showcased on the graceful platforms and 1" thick acrylic pucks in the compact unit. Flexibility is achieved as the unit can sit on a counter, on a floorstand pedestal, be used with or without a security cover and even the pucks can stand alone in secondary locations. Each lens sits on a round disc with the same metal bracket found on a camera, encouraging interaction in a way that is familiar to camera users.

Branding is strong as the curves of the unit mirror the camera curves and the base edge is blue metal silk screened to precisely match the Olympus logo. The Olympus PEN camera display was placed in non-national accounts such as Ritz Camera and specialty camera shops and produced by POP Displays, Yonkers, NY.(Web site) www.popdisplaysusa.com

UNIQLO Opens Two Global Flagship Locations In NYC's Top Shopping Neighborhoods

Japanese retailer UNIQLO has opened two new flagship locations in Manhattan. At 89,000 total square feet, the UNIQLO New York Fifth Avenue store will be the largest single retailer on Fifth Avenue as well as the largest UNIQLO store in the world. UNIQLO New York 34th Street comes in at an impressive 64,000 total square feet. These two locations will be UNIQLO's second and third stores in the U.S. and are the largest globally for the brand. UNIQLO successfully opened its first global flagship store in New York's SoHo district in 2006 and remains one of the best performing locations for the chain worldwide.

Technology is fused together with raw materials such as glass, oak and steel at both UNIQLO New York Fifth Avenue and UNIQLO New York 34th Street to create a chic modern shopping experience. Together with the help of longtime design firm partner, Wonderwall, the brand will unveil the model for future UNIQLO flagship locations. Both locations will feature the best in technology with a combination of LED and LCD screens throughout the store, hand held inventory checking devices, and custom made spinning mannequins showcasing UNIQLO style.

A 360-degree marketing blitz supporting the flagship locations celebrates the brand philosophy "Made for All." The campaign features a mix of 'real' New Yorkers who move the city forward and continue to make it great. A total of five stationary pop-up shops sprouted up all over the city and six glowing UNIQLO Cubes travelled around the city landing at street fairs, city events and festivals. (Web site) www.uniqlo.com

NiP Energy Dip Offers Healthy Alternative To Smokeless Tobacco

Priority Vision has introduced NiP Energy Dip, which is made of 100 percent natural ingredients and gives smokeless tobacco users a viable alternative when trying to kick the nasty habit of dipping and chewing tobacco products. Fortified with vitamin B-12 and niacin, NiP Energy Dip contains caffeine, which gives users energy to replace the buzz tobacco consumers crave from nicotine. S&S Food Stores, a Lake City-based chain, decided to carry NiP Energy Dip after researching the product and sharing a few samples with customers. "It's a viable product, and I think it has a good future," said Keith Brown, vice president of marketing for S&S. "I've seen many other alternatives to smokeless tobacco, but they never give the consumer the lift they want from tobacco. NiP gives the user a healthy boost of energy." (Web site) www.nipenergydip.com

Georges Duboeuf And Artist Kaves Unveil Nouveau Label

French wine producer Georges Duboeuf has collaborated with renowned Brooklyn artist Michael McLeer, a.k.a. Kaves, to create Nouveau Expression, a celebration of creativity, self expression and enjoying the moment, to coincide with Duboeuf's, Beaujolais Nouveau, a fresh and fruity red wine. A multi-talented artist specializing in graffiti, tattoo, music and film, Kaves designed a unique, graffiti-inspired urban celebration for the 2011 label.

"I wanted to create a celebration in a neighborhood that could be anywhere in the world with bright energy and a positive vibe," said Kaves. "The corner of LIVE and LOVE is where I want to be. It's a place where people live in the moment and love life. Beaujolais Nouveau is a celebration of friends and wine. My painting is a celebration of life. The two are a perfect pair."

And what inspired the soft-spoken French wine producer from Beaujolais to select a street-smart graffiti artist to be his creative muse for Nouveau Expression? "We wanted to expose people to the celebration of Nouveau and capture the wine's essence and the energy and unique perspective of Kaves' art seemed to be an ideal vehicle," said Franck Duboeuf, Georges' son and co-proprietor of Les Vins Georges Duboeuf.

Spartan Brand Products Hit Shelves With Facts Up Front Nutrition Labeling

Spartan Stores' Spartan brand packaging will now include front of the packaging nutrition icons making the company one of the first retailers in the nation to do so. The new labels support the voluntary Facts Up Front nutrition labeling system designed by the Food Marketing Institute (FMI) and the Grocery Manufacturing Association (GMA).

Spartan Stores has voluntarily placed the Facts Up Front nutrition icons on the front of products to highlight calories, saturated fat, sodium and sugar per serving, the daily value percentages for saturated fat and sodium, plus up to two icons showing "nutrients to be encouraged," such as fiber, protein, calcium and vitamins. Facts Up Front is designed to help busy consumers - especially parents - make informed decisions when they shop. The $50 million dollar Facts Up Front consumer education campaign will launch in early 2012, when consumers will see the new icons on a majority of products in the marketplace.

SOUTH Becomes L.A.'s First 3D Sports Bar, Powered By VIZIO

SOUTH powered by VIZIO is L.A.'s first 3D Sports Bar featuring 33 VIZIO Theater 3D LED HDTV's ranging in size from 42" - 65", as well as numerous VIZIO 3D Blu-ray Players, Soundbars and Tablets. Providing guests with an optimal viewing environment, the unique venue boasts three complimentary 3D experiences. Sharing a unique passion to bring the compelling 3D experience to the masses, the VIZIO and SOUTH partnership not only revolutionizes the way individuals watch sports, but also allows those curious about 3D technology the ability to get a real life feel in a very hands on way.

"As 3D technology becomes more prevalent, we wanted to give curious consumers a way to experience VIZIO's Theater 3D technology, allowing them to clear up any misconceptions for themselves," said Bart Brown, VIZIO Vice President, Market Development. "Powering a venue such as SOUTH, already one of the hottest sports bars in Los Angeles, with the latest in 3D technologies is just another step VIZIO is taking to provide Entertainment Freedom For All."

Walking through the doors of SOUTH, guests will be greeted with lightweight, attractive VIZIO Theater 3D eyewear. Unlike other 3D HDTV's that utilize Active 3D technology, VIZIO has tapped into Passive 3D which provides viewers with a bright, crystal clear, flicker-free 3D picture using battery-free, stylish eyewear.

"SOUTH has always been a great gathering place for sports fans and friends to catch up and watch their favorite games," said Adam Milstein, Owner/Operator, SOUTH. "Now that we've teamed up with VIZIO, I'm excited for SOUTH to move forward as a leader in 3D sports viewing, giving people the chance to experience 3D technology in an immersive, social setting."

First Walgreens Electric Vehicle Charging Station In Orlando Unveiled

Walgreens has unveiled its first electric vehicle (EV) charging station in Orlando, FL. The drugstore chain is working with Car Charging Group, an owner and provider of EV charging stations, to offer convenient and accessible charging sites at eight locations throughout the area. The charging stations will feature two level 2 chargers that are compatible with every EV produced in North America.

"These charging stations in neighborhoods and along major commuter routes will offer quick accessibility for EV drivers who may be worried about where to charge up next," said Walgreens market vice president Marlin Hutchens. "We're pleased to bring this clean and green energy alternative to Orlando. These charging stations will continue to set us apart as a retailer as more people choose greener lifestyles."

Walgreens plans to offer EV charging stations at approximately 800 locations across the country by the end of the year. Major markets to host these sites include Boston, Denver, Los Angeles, New York City, San Francisco and Washington, D.C. Select locations in Florida, New Jersey, Oregon, Tennessee and Washington will also receive EV charging stations.

Stage Stores Launches Steele's, Its New Off-Price Concept

Stage Stores is launching Steele's, its new off-price concept for small town America. Steele's will offer its customers great assortments of brand name family apparel, accessories, shoes and home décor at everyday values of 30% to 60% off department store prices. Steele's stores will open in Beeville, TX, Bastrop, LA and Minden, LA. The Company plans to open between 25 and 35 additional new Steele's stores in 2012. The typical Steele's store will occupy 10,000 - 12,000 square feet in small town strip centers.

Andy Hall, President and CEO, said, "We are very excited to be adding an off-price concept to our retail mix. Steele's is a perfect complement to our successful small town department store business model and expands our small town customer reach. Last year, we began developing our off-price concept with the goal to leverage our small market expertise with a complementary format to our department store model. Our research indicates that there is significant growth potential in the under-served small market off-price niche. We believe the Steele's customer will not overlap with those in our department store model as Steele's is targeting a lower household income consumer.

New Co-Branded Concept Unveiled by Johnny Rockets And GameRoom At Sawgrass Mills Mall In Sunrise, Florida

Johnny Rockets and GameRoom have partnered to unveil a new 20,000-square-foot Johnny Rockets GameRoom at Sawgrass Mills in Sunrise, FL. Along with the restaurant's classic fare and feel-good atmosphere, the new facility features a sports bar, a game room courtesy of PrimeTime Amusements, party rooms and an expanded menu. With 25 years of Johnny Rockets restaurant experience, Ken and Kyle Eldridge have opened Johnny Rockets GameRoom as their twelfth Johnny Rockets restaurant in South Florida. In addition to menu favorites like Hamburgers, Shakes, and American Fries, the restaurant is the first Johnny Rockets to serve pizza.

"We are excited about this new venture and partnership with PrimeTime Amusements because we both have the core focus to offer fun, friendly, family environments, which blend seamlessly," said Ken Eldridge. "Beyond our delicious food, we have something for everyone, with a 10,000-square-foot game room for children and a full-service sports bar with flat-screen TVs for adults."

Allstate Offers Free Lifetime Roadside Assistance Membership

Allstate is offering free lifetime roadside assistance membership to consumers as part of a promotion, "Shop Less Get More," which will. "All it takes is a call to an Allstate agent and individuals can take advantage of a unique offer to increase their protection while saving money," said Mark LaNeve, executive vice president and chief marketing officer, Allstate Insurance Company. "This is yet another way that Allstate is demonstrating its commitment to reinventing auto insurance and delivering value to consumers." Good Hands Roadside Assistance, which Allstate introduced last year, is the first free-to-join, pay-per-use, roadside assistance service that is available to all drivers, not just Allstate customers. A member in need of roadside assistance can call 1-800-ALLSTATE and receive access to a 24/7 nationwide network of reputable towing companies. The program offers pre-negotiated, flat rates that the average consumer may not be able to access without a membership.

Kodak Keeps Consumers Connected With Enhanced KODAK Picture Kiosk Technology

Eastman Kodak Company is adding enhancements to its KODAK Picture Kiosk software that allows consumers to use images from their own, as well as from their friends' shared photo albums on social networks and imaging sites such as FACEBOOK, GOOGLE PICASA and KODAK Gallery to create personalized premium photo products right at the KODAK Picture Kiosk. In addition to expanding its social connectivity suite, Kodak is also introducing new KODAK Photo Book and KODAK Personal Greeting designs, the ability to conveniently and safely archive and store their growing image libraries and 38 new Picture Movie DVD song selections.

The enhancements to the KODAK Picture Kiosk software bring a whole new dimension to social image sharing. Consumers can access images from their own photo albums, and from friends' shared albums, to enrich their stories through creative print projects such as KODAK Photo Books, KODAK Personal Greetings, calendars, photo cards and prints. Kodak initially introduced social network connectivity at the kiosk in 2010. Since that time, consumers have embraced this exciting new connected solution and retailers around the world are rapidly connecting their KODAK Picture Kiosks to this new medium. By the end of the year, more than 30,000 KODAK Picture Kiosks around the world will have this capability, making it even easier for consumers to make lasting prints and photo products that tell stories using their special memories.

"Providing easy access to the broad base of images stored on social networks through the KODAK Picture Kiosk allows consumers to do more than just share images; it lets them create something memorable and permanent in print," said Nicki Zongrone, general manager, Retail Systems Solutions, Eastman Kodak Company. "Social connectivity at the photo kiosk is Kodak innovation that meets consumers' evolving imaging needs while also delivering new experiences that inspire them to share their stories in new ways."

SEGA, KaBOOM! And Youth UpRising To Build Custom Sonic The Hedgehog Playground For Children Of East Oakland, CA

In celebration of Sonic the Hedgehog's 20th Anniversary, SEGA of America has partnered with KaBOOM! and Youth UpRising to design and build a custom playground, bringing the spirit of Sonic the Hedgehog and the joy of play to the community of East Oakland, CA. SEGA's Sonic the Hedgehog playground will open for play the day of the Sonic Generations™ American launch date, November 1, 2011 at Youth UpRising in Oakland, CA.The playground will be designed by the very kids who will be enjoying it, making this new play space very special for the entire community.

"SEGA is very excited to partner with KaBOOM! to bring an amazing and unique new play-space to the kids of Youth UpRising and East Oakland," said Marcella Churchill, Director of Marketing at SEGA of America. "There could not be a better way to celebrate Sonic the Hedgehog's 20th Anniversary than to continue his message of energy, fun and play among the community with this playground and partnership."

To cap off Sonic's 20th Anniversary, SEGA's highly anticipated new title, Sonic Generations™, will be released this Winter. The game features Sonic the Hedgehog, as both the much loved classic 1991 character and the modern-day video game hero he has become. Sonic Generations will be available for the PlayStation®3 computer entertainment system and the Xbox 360® video game and entertainment system from Microsoft, and this winter for the Nintendo 3DS™.

CVS/pharmacy Launches Free Gift Cards Promotion

To reward loyal shoppers, CVS/pharmacy is offering a new promotion that allows customers to earn multiple free gift cards just by shopping for essentials at more than 7,200 locations nationwide. Members of CVS/pharmacy's ExtraCare Rewards program can earn $10 gift cards to Macy's, Gap, Applebee's, Shell Stations, American Express, Barnes & Noble or CVS/pharmacy every week simply by spending $30 on specially-marked items found conveniently in the weekly CVS/pharmacy circular.

"We are always looking for unique ways to deliver value to our customers and our new promotion makes it easy for ExtraCare members to earn gift cards while shopping for popular items each week at CVS/pharmacy," said Judy Sansone, vice president of merchandising for CVS/pharmacy. "To participate, shoppers simply scan their ExtraCare Rewards card when purchasing specially-marked items included in the CVS/pharmacy circular each week. Participants who make the qualifying purchases can then choose their favorite gift card option from a variety of participating brands, and then opt to keep those gift cards for themselves or gift them to friends and family for birthdays, holidays and other celebrations."

Baskin-Robbins Unveils New Cake Bites

Baskin-Robbins introduces its newest culinary creation, Cake Bites - a new taste extravaganza that combines both ice cream and cake in a single serving. These beautifully presented mini desserts are covered with indulgent ganache and finished with a decorative drizzle of either chocolate or caramel. Cake Bites are available in the following four flavors; Double Chocolate, Praline Caramel, Chocolate Mint, and Vanilla Blondie. Cake Bites can be purchased individually or in customizable packages of four. Baskin-Robbins' Cake Bites, reminiscent of French petit fours, allow consumers to enjoy a satisfying, beautifully decorated, portion-controlled treat.

Creta Farms™ Introduces Line of 'Better For You' Sausages

Creta Farms™ is introducing a line of sausages that deliver better-for-you sausage without the "better for you" taste. Available in three varieties, including Beef Smoked, Smoked and Cheese Smoked, Creta Farms Sausages are made with only the finest ingredients, including selected cuts of pork and beef and cheddar. By removing a portion of the animal fat and replacing it with Extra Virgin Olive Oil, Creta Farms Sausages have up to 24 percent fewer calories and up to 53 percent less saturated fat than similar products. "A tailgating favorite this time of year, our new line of sausages are truly a game changer," said Tim Roush, CEO of Creta Farms. "Americans will now have a healthy game-time food option that is lower in saturated fat and cholesterol, and high on taste. Our sausages are a great option for consumers looking for the robust flavor they expect from sausages, with up to less than half the saturated fat."

Fluidmaster Introduces New DUO FLUSH

Fluidmaster recently launched its innovative new water saving DUO FLUSH™ line of products. DUO FLUSH™ converts existing toilet installations into water saving dual flush systems, capable of saving up to 45% of the water normally used to flush liquid waste. Fluidmaster's new design features easy adjust dials conveniently located on top of the valve which allow the user to set the optimal water usage for their specific toilet. The user can then simply lift up the handle for a half flush or push down for a full flush.

Minute Maid Launches Minute Maid Pure Squeezed

The new Minute Maid Pure Squeezed line includes three never from concentrate 100% orange juices and a light orange juice beverage. Available in four, great-tasting varieties, people can choose: No Pulp 100% Orange Juice, No Pulp 100% Orange Juice with Calcium and Vitamin D, Some Pulp 100% Orange Juice, and Light Orange Juice Beverage with Calcium and Vitamin D.

"Minute Maid Pure Squeezed is a delicious option for those looking for never from concentrate orange juice products from a brand they know and trust," said Mike Saint John, President, Minute Maid Business Unit. In addition to TV spots, Minute Maid Pure Squeezed will be supported with an integrated marketing campaign which includes social media, coupons, sampling, and in-store activation.

Hormel Health Labs Launches New Product Offering In Selected Walgreens Locations Nationwide

Hormel Health Labs, a division of Diamond Crystal Brands, is launching a complete line of HealthCare Food products into approximately 200 Walgreens drugstores. The products cover many healthcare applications such as: Dysphagia (for swallowing difficulty); Malnutrition (typically under weight or unable to eat solid food); Digestion (lower GI); Muscle Maintenance (protein) and Poor Appetites (meal replacement).

"More patients are going home early from hospitals and nursing homes, creating a strong demand for our products in the at-home market," said John Rowland, Vice President of Marketing at Diamond Crystal Brands. "When patients leave their healthcare facility, the first place they look for healthcare products is the drug store. Walgreens is the first drugstore to take on such an initiative."

Motorola Mobility Introduces Wireless Headsets With Bluetooth Technology

Motorola Mobility is offering two new ground-breaking Bluetooth headsets, Motorola ELITE SLIVER and Motorola ELITE FLIP. The innovative Bluetooth headsets boast unmatched sound quality and features, including Near Field Communication (NFC) technology, HD Audio Plus and three times greater connection range than the leading competitors. Motorola ELITE SLIVER and Motorola ELITE FLIP feature NFC technology, which allows you to pair either headset with your phone with a quick tap. The inclusion of HD Audio Plus in both headsets increases clarity and provides richer sound for all your conversations with true wideband audio and CrystalTalk™ dual-microphone noise cancellation technology.

"Seamless integration of elegant design and new ground-breaking technology make Motorola ELITE SLIVER and Motorola ELITE FLIP, the obvious choices for consumers from the tech savvy to the fashion conscious," said Yossi Cohen, senior vice president, Companion Products, Motorola Mobility. "In designing these headsets, we built custom software to deliver new user experiences. Multiple technology advancements such as NFC, HD Audio Plus featuring wideband audio and My MotoSpeak provide an additional layer of superior and innovative functionality."

New Neato XV-12 Automatic Vacuum Cleaner Available At Target Locations Nationwide

Neato Robotics®, a Silicon Valley company that pioneers new technologies and products to free people from household chores, has signed an exclusive deal with Target to distribute its new Neato XV-12 all-floor vacuum cleaner at more than 1,750 Target retail locations across the U.S. The Neato XV-12 is designed to pick up dirt, debris, and pet hair and includes a specially designed brush that avoids tangling. Its automatic daily cleaning reduces contaminants like pet hair, dust and pollen that can cause allergies and asthma.

Oakley Releases AIRBRAKE™ Snow Goggle

Oakley has released AIRBRAKE™, the world's first snow goggle to take advantage of SwitchLock™ Technology, which makes the process of lens changing hassle-free and fast while maintaining optimal impact protection. With Oakley SwitchLock Technology, the AIRBRAKE goggle lets winter athletes quickly switch to the lens tint that provides the best combination of filtering, color balance and visual contrast. An integrated lever releases the currently mounted lens so an alternate can be installed instantly with minimal handling. Even a slight bend in a lens can cause visual distortion, but when an AIRBRAKE goggle lens is mounted securely in place, there are no stresses that could distort its shape and compromise vision.

"This is a leap in goggle evolution, and it was developed to serve professional skiers and snowboarders who demand the very best in convenience, performance and protection," said Oakley CEO Colin Baden. Recent winner of the X Games Superpipe competition, snowboarding superstar Shaun White will serve as an AIRBRAKE ambassador to help Oakley spread the word about the unrivaled advantages of the new goggle.

WAVE Vodka Launches New Crave-Worthy Line Of Flavored Vodkas

WAVE Vodka is sending shockwaves through the flavored vodka market with a bold look and an exciting array of 60 proof flavors such as whipped cream, pink lemonade, cherry, blue raspberry and grape, in addition to an unflavored 80 proof. "The WAVE brand embodies the spirit of having fun, socializing and sharing creative moments together," said Tracey Clapp, brand manager for WAVE Vodka. "The design naturally exudes energy and reflects movement and we believe that is interesting for consumers. The brand is unapologetic for its bright colors and it really delivers on taste." The brand will be supported at retail with branded shippers and case cards.

Starbucks VIA Ready Brew House Blend And Breakfast Blend Hit Grocery Shelves In U.S.

Marking the two-year anniversary of the Starbucks VIA® product line, the company has made available its Starbucks VIA® Ready Brew in House Blend and Breakfast Blend at select grocery stores across the U.S. Both Starbucks VIA® House Blend and Breakfast Blend are made using 100 percent high-quality arabica beans that deliver the flavor expected from a cup of Starbucks® coffee. As a convenient and easy option for a fresh-brewed cup of Starbucks® coffee at home or on-the-go, Starbucks VIA® House Blend and Breakfast Blend are available in pre-portioned single-serve packets - just add hot water.

"Starbucks VIA® Ready Brew in House Blend and Breakfast Blend are our top selling coffees and we are pleased to bring customers the same great quality and taste in a single premium cup," said Jeff Hansberry, president, Channel Development. "When we first brought Starbucks VIA® to the coffee aisle in grocery, customer reaction was immediately positive. Based on quick adoption and high repeat sales rates, we continue to expand the portfolio."

P.S. From Aeropostale Launches Exclusive Line Of Marvel Super Hero Apparel And Accessories For Kids

Marvel Entertainment and Aeropostale, parent company to kid's retailer P.S. from Aeropostale®, has launched an exclusive collection of Marvel Super Hero merchandise available under the P.S. from Aeropostale brand. The apparel and accessories line will be targeted to P.S. from Aeropostale customers, kids between the ages of four and 12 years-old, and will include designs inspired by classic Marvel Super Heroes such as Spider-Man as well as next summer's blockbuster film event, Marvel's 'The Avengers,' which features Iron Man, Captain America, Thor, The Incredible Hulk, Black Widow and Hawkeye. The initial product including t-shirts, hoodies and accessories debut this October in P.S. from Aeropostale stores across the U.S.

Western Union And 7-Eleven Sign Prepaid Agreement

The Western Union Company, a leader in global payments and 7-Eleven have signed a prepaid agreement to offer consumers the ability to obtain The Western Union® MoneyWise™ General Purpose Reloadable prepaid card at 7-Eleven's store locations starting early next year. The 7-Eleven agreement builds upon Western Union's prepaid go-to-market strategy. The Western Union MoneyWise Prepaid Card will be a new service option for consumers who already purchase Western Union money orders at more than 6,000 U.S. 7-Eleven retail locations. The agreement also positions 7-Eleven as the largest retail seller of the Western Union MoneyWise prepaid reloadable card product in the U.S.

Hunter Douglas Promotes N. Malone To V.P. Mktg.

Hunter Douglas, leading manufacturer and marketer of custom window fashions, has promoted Norm Malone to Vice President of Sales and Marketing for the Hunter Douglas Fabrication Division. He was previously Vice President of Corporate Marketing Programs for the company.

Andersen Names S. Abbate SVP, Sales And Marketing

Andersen Corporation, the Bayport, MN-headquartered marketer of Andersen brand windows and doors and other building products, recently named Salvatore Abbate as Senior Vice President of Sales and Marketing, a newly created position. Abbate joins Andersen from Solutia, a specialties chemicals company, where his most recent position was Vice President of Global Sales and Marketing of the Performance Films division. (Web site) www.andersenwindows.com

Scala Adds Retail Expert Marcy Patzer To The Company

Scala, a leading provider of digital signage, has named Marcy Patzer as Senior Director of Retail Strategy. A recognized retail industry expert, Patzer was previously Vice President of Sales and Marketing for Pro-Motion Technology Group, based in Wixom, Mich. With so many state-of-the-art installations demonstrating that companies are heavily investing in Audio-Visual solutions, Scala believes Patzer is the perfect choice for taking the lead on digital innovation in the retail space.

Pandora Names Simon Fleming-Wood Chief Marketing Officer

Pandora, a leader in personalized internet radio, has named Simon Fleming-Wood as its first Chief Marketing Officer. He most recently held the position of Vice President of Marketing for the Cisco Consumer Products group where he oversaw the worldwide marketing organization for Cisco's consumer business, including the Linksys and Flip Video brands and led the development and execution of all integrated marketing efforts.

POPAI Inducts Four Executives Into Hall of Fame

Point of Purchase Advertising International has named four industry leaders who will be recognized and inducted into the POPAI Hall of Fame. This year’s inductees are Kurt Witzel, Anheuser-Busch, Inc.; Bob Gorrie, Gorrie Marketing; Richard Nathan, RTC Industries; and Gerry Molitor, Trans World Marketing. Hall of Fame members are selected from among those who have made a significant contribution to the marketing at retail industry. (Web site) www.popai.com

TableTop Media Appoints A. Mulinder President & CEO

TableTop Media, creator of the Ziosk,® which brings a digital interactive experience to the tables of casual dining, has named Austen Mulinder president and chief executive officer. Mulinder most recently served as corporate vice president of Operator Channels at Microsoft, where he worked in close collaboration with Microsoft's operators, hosters, cable and media partners in building go-to-market partnerships for phone, TV, PC and business & consumer cloud. (Web site) www.tabletopmedia.com

Vertis Communications Enters Partnership With Bestop

Vertis Communications has entered into a partnership with Bestop®, a leading supplier of truck and Jeep accessories, to provide customized, high quality point-of-purchase displays that raise brand awareness, increase marketing ROI, and create a point of differentiation for the brand and its large dealer network. Under the new three year agreement, Vertis will support Bestop in accelerating the design, production and delivery of customized in-store marketing materials, including POP, POS, banners, floor graphics and ceiling danglers, for its network of more than 800 dealers nationwide. Through the use of Vertis OnDemand™, an intuitive online software solution, Vertis will enable Bestop to quickly and efficiently co-brand and distribute highly versioned and varied marketing products designed to promote its individual dealers while differentiating the Bestop brand from other accessory manufacturers present in each retail location.

"Our partnership with Vertis will allow Bestop to better service our dealer partners more quickly with unique marketing solutions that drive awareness of their brands, as well as our own, said Jim Chick, Director of Sales and Marketing for Bestop. "As we continue to grow, we're very excited to work with a full-service provider that will enable us to empower our dealers as their marketing needs also continue to evolve." (Web site) www.vertisinc.com

Gyford Offers StructureLite System

The StructureLite system allows more flexibility in combining rods and wires to suspend and hold heavier applications from any angled surface. The system includes extruded rod in three diameters (1/4", 3/8", 5/8"), stainless steel wire in three diameters (3/64", 1/8", 1/4"), rod/wire grippers, panel grippers, connectors, turnbuckles, hinges and pulley wheels. For more information, contact Gyford Standoff Systems, (Tel) 775-829-7272, (Web site) www.standoffsystems.com

William Merit Offers Invisa-trak Self-facing System

William Merit produces the Invisa-Trak® Self-Facing System, a built to last, safe, sturdy, and stylish shelf management system. The Invisa-Trak Self-Facing System reduces shelf maintenance and labor costs, helps eliminate product sweeps and assists in the prevention of lost sales due to disorganized shelves. It offers easy installation and adjustment and the front fence clips into hole patterns of most shelves. Dividers snap on and hold securely until you move them, concealed springs guard against exposed sharp metal, injection molded dividers have completely smooth edges and it is PVC-free. For more information, (E-mail) info@shelfmanagementsystems.com, (Tel) 310-320-8900 or toll free 1-888-637-4888. (Web site) www.shelfmanagementsystems.com

Illuminated Lightpanels Offers Phosphor-Based Light Panels

Illuminated Lightpanels are made from phosphor-based, white LEDs for brighter, tougher, and more dependable lightpanels and lightboxes. The dramatic advances in LED efficacy has led to wonderful new brightness levels in lightpanels as wide as forty-eight inches. With the advent of strong, flexible, printed circuit boards, lightpanels can be manufactured of almost any shape. For more information on Illuminated Lightpanels, contact Illuminated Lightpanels,(Tel) 410-991-2540; (Web site) www.edgelitacrylic.com

Interlink Americas Introduces VP Series-Digital Advertising-LCD Poster

Interlink Americas, Long Beach, CA, has introduced the VP Series-Digital Advertising-LCD Poster, an innovative new point of sale product that combines a video and printed poster. The Video Posters are available in 7", 10.2", 15", and 17" sizes (double sided). The units feature a snap-frame, allowing the printed poster to be easily changed. Speakers are integrated into the units, which offer multiple mounting options. For more information, contact Interlink Americas, (Tel) 562-366-4523; (Web site) www.industriallcd.com

Holman Exhibits Creates Exhibit For Unicredit

Holman Exhibits, a Toronto, Ontario-based exhibit firm, worked with Unicredit to ensure that their booth was a stand-out at Sibos, an exhibition that brings together influential leaders from international financial institutions. Holman built a modular custom rental solution that spoke to an international audience. With raised flooring, a series of private meeting rooms behind beautiful oak slatting, the booth allowed for both public and private areas. The entire booth was custom painted. An espresso bar with high white gloss tables and chairs made for a beautiful area for attendees to relax. (Web site) www.holmanexhibits.com

MultiTouch Introduces LCD Multitouch Display

MultiTouch, Ltd. has introduced the world’s largest integrated multi-user LCD multitouch display, the MultiTaction® Cell 55". The product, a 55-inch display, provides the most advanced set of touch, gesture and object recognition capabilities. The MultiTaction Cell 55" is a Full HD display that is four inches deep on the sides and eight inches deep in the middle, can accommodate unlimited number of touch points and an unlimited number of concurrent users with full hand recognition. For more information, contact MultiTouch, Ltd., (Tel) 888-716-8584; (Web site) www.multitaction.com

Sephora and Firmenich Create Sensorium™ Exhibit

Sephora and Firmenich, global leaders in fragrance and flavors, recently created The Sensorium,™ a multi-sensory, interactive fragrance exhibition for a limited engagement in NYC. The Sensorium™ is a dynamic experience that explores the emotion and instinct of scent through interactive experiences, compelling film, story-telling and three-dimensional art. The journey includes six distinct encounters that encourage us to rediscover the magic of fragrance and a Fragrance Bar where, similar to a wine tasting, guests smell unbranded scents, discovering preferences based on emotion instead of marketing messages or bottle appearance. Sharon Rothstein, Sr. VP, Marketing for Sephora, said, “The Sensorium™, created with the experience, knowledge and insight of Firmenich, offered us a tremendous opportunity to reengage, educate and excite about scent in an innovative way.” (Web site) www.www.sephora.com

Marques Colston Joins WAT-AAH! To Fight Obesity And Encourage Healthy Lifestyles Among Kids

Marques Colston, wide receiver for the New Orleans Saints, has joined WAT-AAH!, a line of functional bottled water, to encourage healthy hydration among kids and fight childhood obesity. "One in every three children in the U.S. is either obese or overweight, and the state of Louisiana now ranks #4 in terms of this health epidemic. What kids and parents don't know is that what they're drinking is contributing to this problem," said Colston. "I decided to make a difference by partnering with WAT-AAH!. Together, we'll work on making exercise exciting to kids and drive the important message of making the right choices when it comes to nutrition, especially hydration." Progressive food chain Rouses and WAT-AAH! will run special promotions revolving around Colston, spanning from sweepstakes to win free tickets to New Orleans Saints games to Colston attending store openings in key markets around Louisiana.(Web site) www.wat-aah.com

Additech Promotes Fuel-System Treatment AT The Pump

Additech, which was primarily known for selling engine cleaners added directly to fuel at the gasoline pump, now dispenses its fuel additive through a patented fuel-system treatment at gasoline pumps. Additech now manufactures, installs, operates, and maintains its equipment on behalf of fuel retailers in many of the locations where its products and services are offered. Those pumps are rolling out at H-E-B stores that are not already equipped with the older-generation pumps. Additech's patented systems are now installed in almost 1,000 locations on 5,000 external and internal gas-pump prompt screens in 16 states. The company's growth plan calls for 7,000 dispensers in 3,000 locations. (Web site) www.additech.com

Del Taco Launches Sweepstakes Promotion With Real Steel

In a new promotion, centered around the film, "Real Steel," starring Hugh Jackman, Del Taco is featuring limited edition Macho sized movie-themed cups with 1.6 million unique Real Steel sweepstakes game codes as well as custom Microsoft Tags that connect consumers with digital content and the chance to win every 15 minutes. The promotional cups as well as kids meal premiums are available in all U.S. Del Taco restaurants.

"Real Steel is an upbeat story about second chances and the importance of family, and there couldn't be a better time than now to share this message and leverage the opportunity to reward our customers in numerous ways," said John Cappasola, Chief Brand Officer at Del Taco.

The sweepstakes features prizes like Xbox 360 with Kinect consoles, Real Steel movie tickets, and $100 Del Taco gift cards. By scanning the on-cup Microsoft Tags with the Free Microsoft Tag application on their smart phone, consumers will be directed to one of four mobile-enabled web sites where they can enter their sweepstakes code, as well as view special video content from the film. "Tag technology offers a rich, interactive mobile experience that can be used in an endless number of ways," said Bill McQuain, director of Tag product management at Microsoft Corp. "We're excited that Del Taco is creatively using Tag as an integral part of their new promotion centered around Real Steel." Del Taco is promoting the sweepstakes with in-store merchandising, including window clings, standees, exterior signage and speaker wraps. Also included in the promotion is a new Real Steel kids meal program with limited edition collector cards and game cubes, custom food bags and in-store POP displays. (Web site) www.additech.com

'PAN AM' Mobile Screening Room Simulates 'Jet Liner'

The Bell Media Agency reached out to Holman division Mobilexhibit to create an experiential mobile screening room to promote the new TV show called PAN AM. The exhibit was set up in malls in major markets across Canada and allowed consumers to sit inside a PAN AM "jetliner" and watch clips of the show on a large screen within the space.

Holman created a 20-seat portable screening room in a 10 x 20 foot tensioned mock jetliner with a 14 foot high tail, all custom built to host sneak peek clips. Seating inside was decorated with seat back covers and branded headrests to make the experience even more real. The "jet" was flanked by two CTV-branded check-in stations with PAN AM graphics where uniformed PAN AM "stewardesses" handed out boarding passes. Life-size captain and stewardess cut-outs against a branded backdrop enabled consumers to take away souvenir photos of the experience. (Web site) www.holmanexhibits.com

indoorDIRECT Partners With Brown Innovations To Create Intimate, High-Quality Audio Experience In Restaurants Nationwide

indoorDIRECT has partnered with Brown Innovations to create an intimate, high-quality audio experience in thousands of restaurant locations across the country using Brown Innovations' Maestro™ system. This directional speaker keeps an even coverage of high-quality sound contained to the dining area only, leaving employees undisturbed. Appropriate sound levels are maintained by a built-in volume leveling system which auto adjusts as ambient noise fluctuates - meaning patrons hear content and advertising perfectly at the busiest and quietest times. Additionally, the system includes an interface to communicate with the brains of the Maestro through a USB connection. Now indoorDIRECT easily monitors and manages settings across its entire network from an offsite computer. Michael Winton, President and Co-Founder of indoorDIRECT, said, "Brown's audio solutions have enabled us to create a custom audio system that remotely controls the volume of our televisions in the dining room with ambient noise sensors and directional audio." (Web site) www.additech.com

iSIGN Media And SelectCore To Build Largest Mobile Proximity-Advertising Footprint

SelectCore and iSIGN Media Solutions are partnering to build-out the largest retail mobile proximity-advertising footprint in North America by embedding iSIGN's patent-pending Interactive Marketing Solution 3.1 software and its newly developed Smart Antenna into SelectCore's Verifone Point of Sale terminals in up to 7,000 convenience and grocery store locations throughout Canada and the United States. Based upon previous test installations, iSIGN has the ability to reach an average of approximately 1,000 mobile devices within proximity of each of its installations. This reach would result in iSIGN's Smart Antenna contacting approximately 7 million viewers daily.

"The introduction of our new Smart Antenna combines cost efficiency with improved metric-gathering abilities from virtually all mobile devices," said iSIGN Media CEO Alex Romanov. "This installation will provide our initial entry into the US market, in addition to expanding our national coverage in Canada, making the network very appealing to advertising agencies and national brands." "iSIGN's technology allows us to monetize and maximize the value of our retail point-of-sale network and access to a market of millions of consumers with mobile phones," said Keith McKenzie, CEO of SelectCore. (Web site) www.isignmedia.com

Snapfinger To Revolutionize QSR Drive Thru Experience

Snapfinger, an industry leader in remote web and mobile ordering and pre-payment services for the restaurant industry, has created the "Extended Drive Thru" (EDT) remote ordering application, specifically designed for the QSR industry. This patent pending application features a mobile pre-order function that will essentially extend a QSR's drive thru, by allowing customers to order and pay via mobile device prior to arrival.

With the EDT mobile application, guests can submit their order and pre-pay, at which time the order is placed into a "held state" within the mobile application. Once the mobile device crosses a pre-defined geographic boundary, as identified via real-time geo location technology, the order is released from the mobile device into the POS system of the selected QSR for fulfillment and pick-up. Each QSR has the ability to set its geo fence based on several business rules or parameters specific to that location's unique characteristics. These parameters include ideal distance based on drive up or walk up traffic patterns as well as time of day, day of week and size of order.

Snapfinger will initially offer this feature exclusively to QSR concepts that serve Coca Cola products. "This could revolutionize the QSR industry as we know it today considering the physical limitations of traditional single lane QSR Drive-Thru operations," said Chris Lowe, President of Coca Cola FoodService. (Web site) www.snapfinger.com

GOGO CAST To Provide Digital Signage To GTECH's Lottery Retailer Network

GoGo Cast, a global leader in retail digital signage, merchandising and branded content, has joined with lottery technology and services provider, GTECH Corporation, to put GoGo Cast's dynamic GoScreensTM video screens and advertising platform in highly-trafficked lottery locations in mutually agreed-upon U.S. lottery jurisdictions. GoGo Cast and GTECH plan to offer GoGo Cast's digital out-of-home solutions to GTECH's lottery partners in the U.S. GTECH currently services approximately 145,000 lottery retailers nationwide.

"The GoGo Cast solution provides an excellent advertising platform for some of our lottery customers and their retail partners, and also serves as a perfect complement to GTECH's existing Enterprise Series MultiMedia digital-messaging displays," said Alan Eland, senior vice president and chief operating officer for GTECH North America.

GoGo Cast's Go-Screens offer a unique digital signage and advertising solution for retailers by providing their customers interesting, entertaining, and engaging information in-store. Go-Screen™ delivers flexible programming and promotional advertising tailored to specific markets, customer segments, and day parts. (Web site) www.gogocast.com

DisplayMax Launches New Training System To Improve Retail Merchandising Team Performance

DisplayMax Merchandising Services has launched a new training system that will help retailers and manufactures reduce these compliance issues and improve their in-store merchandising initiatives, called the TrainingMax System. Charlie Domen, founder of DisplayMax, said, "TrainingMax is customized, project specific training delivered to our in-store team members who will be executing a client's project. We work with the client before the project begins to develop the exact step-by-step procedures and processes our team will follow to successfully complete the project on-time and on-budget."

What makes the TrainingMax System unique in the industry is how it is delivered to the team assigned to the project. "Our team members are located throughout the entire country," he said. "So to properly train them we are utilizing the internet and delivering the training via webinars. This also allows each team member to interactively participate, have their questions answered and share ideas and insights to execute the project more effectively."

The TrainingMax System is developed in the early stages of the in-store execution planning process. It is custom designed with the direct input from the retailer or manufacturer's merchandising staff and is adaptable for any size project. DisplayMax utilizes the client's scope of work and instruction documents along with photos and notes from project test sets and installations to create the training materials. For more information, visit (Web site) www.displaymaxmerchandising.com

Boxing Clever Promotes Brian Yap To Creative Director

Boxing Clever, a St. Louis, MO-based advertising agency known for blending brand strategy with great design, recently promoted Brian Yap to Creative Director. Yap, who has been at Boxing Clever for more than four years, will focus on the agency's advertising and promotional marketing strategies. Web site) www.boxing-clever.com

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