Burger King Teams Up With 'The Apprentice' To Debut The Western Angus Steak Burger
During the recent premiere of "The Apprentice," contestants were required to name, build, market and sell a new menu item at Burger King restaurants. What the Trump trainees didn't know is that Burger King Corporation would actually begin serving the winning burger-the Western Angus Steak Burger-nationwide the next day.
Each Burger King received a shipment including ingredients, instructions and "Apprentice"-themed promotional materials, giving them a matter of hours to add the new item to their menus. The new Western Angus Steak Burger was only available at Burger King restaurants for a limited time.
New Mr. Clean Magic Reach Designed For The Bathroom's Hard-To-Reach Places
Procter & Gamble has introduced Mr. Clean Magic Reach, a new cleaning tool designed specifically for the bathroom and all its hard-to-reach places. Featuring a pivoting football-shaped head, Mr. Clean Magic Reach allows for effective cleaning of what 40% of people call "the hardest-to-clean bathroom surface"-the area behind the toilet. Mr. Clean Magic Reach even contains a 4-foot pole, reaching high and low to clean the entire bathroom and both disposable scrubbing and mopping pads.
Bravo! Foods Ships Starburst Milk Drinks Nationwide
Bravo! Foods International has shipped its new Starburst Milk Drinks to 13,000 national chain grocery and convenience stores. Bravo! Foods Starburst line is the first in a series of planned introductions of high quality, fortified milk drinks that the Company will produce, market and sell as part of a licensing agreement with Masterfoods USA, the confectionery and snack food division of Mars. The new fortified milk products, which are available in 14 oz. single-serve shelf stable, re-sealable bottles, reflect each confectionery product's distinctive taste.
Zima XXX Line-Up To Include Hard Green Apple
Hard Green Apple is the newest flavor in the Zima XXX line-up, according to Coors Brewing Company. With a bold, crisp taste and an eye-catching green color, Zima XXX Hard Green Apple appeals to adult consumers who seek variety and excitement in a flavored malt beverage. Hard Green Apple joins three other Zima XXX flavors including Hard Lemon Lime, Hard Black Cherry and Hard Orange.
The new flavor will be supported at retail with hip point of sale materials and consumer merchandise, as well as consumer launch parties in key local markets.
First-Ever Pillsbury Ice Cream Line Unveiled By Kemps
The Minnesota-based dairy company Kemps Ice Cream is joining forces with Pillsbury, to launch the first-ever Pillsbury-branded line of premium ice cream flavors in supermarkets across the U.S. In addition to Chocolate Chip Cookie Dough, made with chunks of Pillsbury chocolate chip cookie dough, the seven ice cream flavors include Turtle Fudge Brownie, Peanut Butter Fudge Chunk, Lovin' Caramel Swirl, Brownies 'N Cream, Cake & Ice Cream, and Homemade Vanilla. The Pillsbury Ice Cream packages feature the famed Pillsbury Doughboy.
Linksys Introduces Wireless A/G Game Adapter
Linksys, a division of Cisco Systems, Inc., introduced its new Wireless A/G Game Adapter, allowing popular game consoles wireless connection to the Internet for real-time multi-player gaming. The Wireless A/G Game Adapter works with network ready game consoles, including PlayStation 2, Xbox and GameCube. The game adapter enables game consoles to connect to a network and play online games without running wires through the house. "Gamers will appreciate the ease of use and performance quality that will give them a real-time play environment," said Tim Thornton, Linksys Director of Product Marketing.
Good Humor-Breyers Launches Light Ice Cream For Carb-Watchers
Breyers ice cream has introduced Breyers CarbSmart Light Vanilla Fudge Sundae and Breyers CarbSmart Light Chocolate Peanut Butter, which have half the fat, 40% fewer calories than regular ice cream and 4g net carbs (per half-cup serving).
"According to our own research, 66% of carb-conscious consumers are seeking products lower in fat," said Dan Hammer, V.P. of Marketing and Development, Good Humor-Breyers. "These new CarbSmart products are lower in fat than regular ice cream and indulgent-tasting, which makes them an ideal choice for carb-conscious dieters."
Lowe's And Dremel Conduct Derby Car All-Star Design Contest
Lowe's and Dremel have launched the Derby Car All-Star Design Contest, offering four kids the opportunity to win a trip to Lowe's Motor Speedway where NASCAR driver Jimmie Johnson will award them with a trophy.
To enter the competition, kids ages seven to 10, with a little help from their parents, are encouraged to design a unique derby car and submit their design to Lowe's at Lowes.com/Dremel. To give kids a head start, Lowe's will offer Dremel demonstrations in select stores to help children plan and execute their design. The goal of the demonstration is to share tips and derby car building techniques with children and parents. Dremel, the originator of the hand-held rotary tool, is making sure than when the pine hits the track, all of the model pieces have been shaped to perfection.
Hoffman, Wessel and Hendley Join ID3
Infinite Dimensions (ID3) recently added Bob Hoffman as Director of Production; Peter Wessel as Project Manager and Drady Hendley as Product Development Manager. ID3 is a leading resource for turnkey 3D fabrication services, headquartered in Atlanta, Georgia.
Up, Up & Display, LLC has introduced its "E-Z Read" promotional advertising display system that spotlights digital graphics in a professional-looking, attention-grabbing display. The easy-to-install promotional advertising system is designed primarily for light poles like those at car dealerships. The system comprises sturdy frames and UV-laminated digital graphics to ensure a long-lasting return on investment. For more information on the E-Z Read Display System, contact Up, Up & Display, LLC, 950 N. Lemon Street, Orange, CA 92867; (Tel) 800-734-9599, (Web site) www.UpUpDisplay.com.
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