Stone Cellars By Beringer Available In Unbreakable Single-Serve Bottles
Stone Cellars by Beringer has introduced the first nationally available premium wine in unbreakable single-serve bottles. At one-fourth the size of traditional 750 ml bottles, the unbreakable 187 ml bottles easily go where glass can't, including sporting events, the beach, picnics and camping. The launch of the new Stone Cellars package comes at a time when wine has replaced beer as Americans' number one preferred alcoholic beverage, according to a recent Gallup poll.
Sonos Digital Music System Now Available At Tweeter
Sonos, Inc. is offering its Sonos Digital Music System at Tweeter retail locations throughout the U.S., a premier specialty retailer of entertaining consumer electronics solutions.
Each Tweeter location will feature a prominent Sonos-only point-of-purchase display in which Tweeter customers can demonstrate and understand the benefits of multi-room digital music.
"Tweeter has always been a leader in delivering the best innovations in home audio," said Tom Cullen, Vice President Sales & Marketing, Sonos, Inc. "We are thrilled to have the opportunity to work with Tweeter to introduce the award winning Sonos Digital Music System to music lovers across the United States."
The Sonos Digital Music System is the first and only multi-zone digital music system with a wireless, full-color LCD screen controller that lets consumers play all their digital music, all over their home, and control it all from the palm of their hand.
Hot Wheels Custom Car Factory Kiosk Is Success At FAO Schwarz
Planar Systems has brought the power of touchscreen technology to enthusiasts of Mattel's Hot Wheels brand with the placement of the Hot Wheels Custom Car Factory Kiosk at FAO Schwarz in New York City.
Using the 17-inch Planar touchscreen Kiosks, consumers can customize their own Hot Wheels car with special colors, designs, wheels and rims. Designing a car with the Hot Wheels Custom Car Factory Kiosk application takes only a few minutes and the customer receives a certificate of authenticity with the purchase.
"Touchscreen technology provides an exciting way for consumers to interact with the Hot Wheels brand, allowing them to develop their own customized product," said Doug Wadleigh, Vice President, Hot Wheels Marketing, Mattel. "I've been delighted by the durability and reliability of Planar's touchscreen system, which ensures that every kid who visits FAO has a fun, engaging Hot Wheels experience."
ACDelco Launches 'Extreme Garage' Tour & Sweepstakes
ACDelco, a global leader in automotive replacement parts and services, knows real car guys and what to put in the garage of their dreams.
The ACDelco "Extreme Garage" Tour features an interactive display housed in an impressive 53-foot trailer, which offers visitors the opportunity to enter for a chance to win the UCoatlt a Dream Garage Sweepstakes. The grand prize, valued a more than $20,000, includes everything for a dream garage including a high-gloss flooring system, a portable stacking lift, a stainless steel tool box, cabinets, furniture and even an air compressor.
First Sapphire Inspired Pop-Up Store Opens In New York City
Bombay Sapphire, a leading super premium gin imported to the U.S. by the Bombay Spirits Company, has partnered with Surface Magazine to bring to life Sapphire Inspired, its first ever pop-up store, which opened to the public on November 4 located at the Bathhouse Studios in New York City for four days only.
Leading manufacturers collaborated with some of the hottest young talents to create and showcase these limited edition pieces including unique Sapphire Inspired furniture and accessories.
"This never-been-done-before concept is a true extension of the Bombay Sapphire brand and the Sapphire lifestyle," said Christine Moll, Bombay Sapphire Marketing Manager. "These designer originals embody the elegance, creativity and forward thinking of the brand, and offer consumers the chance to personally experience inspired design."
Propel Calcium Fitness Water Launches
Propel Fitness Water is building on its success in the enhanced water category with the introduction of the first national enhanced water to be considered a good source of calcium per serving (10% of the Dietary Reference Intake per eight ounce serving). A full 700 mL bottle of Propel Calcium provides nearly the same amount of calcium as an 8 oz glass of milk or approximately 30% of the daily recommended amount. "With Propel Calcium, active people can get the added benefit of calcium in a great tasting hydration product," said Marie Devlin, Vice President of New Products for The Gatorade Company.
New 'Verizon One' Phone Integrates Key Broadband Technologies
Verizon is transforming the home communications experience for Verizon Online DSL consumers by integrating key broadband technologies into a sleek high tech phone called Verizon One, which is being rolled out nationwide. Verizon One integrates a DSL modem, 802.11g wireless router, 5.8 Ghz cordless phone, color touch screen, Super Pages features and more, allowing users to efficiently manage all of their communications needs and devices.
"With Verizon One, customers can easily integrate their communications needs and become more efficient," said Chris Pizzirani, Executive Director, Broadband Solutions Product Management for Verizon. "For example, they can check the latest weather reports, manage their family's complex calendar, and even leave a note without having to find pen and paper."
be Nutrition Bars Launch At Target
A new line of all natural protein and energy bars named "be," has been launched exclusively at Target stores nationwide. be nutrition bars are available in a variety of flavors and are specifically formulated to meet the needs of active lifestyle enthusiasts. Supporting the product launch as "fitness ambassadors" are a cross section of health, wellness and performance experts including Kristin Armstrong, marathoner and former wife of cyclist Lance Armstrong and Brad Johnson, NFL Quarterback.
e-water Shipping Nationwide
RushNet, Inc. has begun shipping e-water, a unique bottled water containing over 50 electrolytes and fulvic acid. All-natural fulvic acid has been show to increase bioassimilation of electrolyte nutrients and aid in hydration.
ARCHOS Debuts Gmini 402 Pocket Multimedia Center
ARCHOS, Inc., a leader in portable digital entertainment solutions, has introduced the Gmini 402 Pocket Multimedia Center. The slim and sleek 20-gigabyte hard-drive-based video, audio and photo device is now Microsoft PlaysForSure compatible, supporting both protected download and subscription music services, and features a 2.2" color LCD screen and sleek metallic casing. The ARCHOS Gmini 402 is designed for media enthusiasts who want to take their video, photos and music with them on a stylish pocket-sized device.
Belkin TuneDok Car Holder Offered
Belkin Corp. offers its new TuneDok for iPod, which holds the iPod firmly in a vehicle's cup holder for easy access using AirGrip suction-cup functionality. It offers three adapter cup configurations, height-adjustment capability, a ratcheting neck feature that allows it to be repositioned easily and a cable management clip that eliminates loose and tangled cords.
Teleflora Names D. Skeoch Chief Mktg. Officer
Teleflora, world leading floral service and products company, has appointed Don Skeoch to Chief Marketing Officer. In this newly created position, Skeoch will oversee all of Teleflora's marketing functions and new business development. During his 18-year marketing career, Skeoch helped build some of the most widely recognized brand names in the world including Pepsi-Cola, Baskin Robbins, and most recently, Universal Studios Hollywood.
Patriot Motorcycle Adds J. White As V.P. Of Sales & Mktg.
Patriot Motorcycle, exclusive worldwide distributor of the Yamoto line of Dirt Bike motorcycles, All Terrain Vehicles and the Steed domestic line of V-Twin custom street bikes, has appointed Jim White as Vice President of Sales and Marketing. White began his career in motor sports 30 years ago in drag racing as a driver/team owner, breaking the NHRA world speed record six times. Business endeavors that followed included three years with zMax Micro-Lubricants and ProResponse, creators of the Customer Relations Management program used by auto manufacturer dealers and RV dealer organizations nationwide.
AirTran Airways Promotes Hutcheson To VP, Mktg. & Sales
AirTran Airways has promoted Tad Hutcheson to Vice President of Marketing & Sales, a new position. Since joining AirTran Airways in 1997 as the Director of Marketing, Hutcheson has overseen all facets of AirTran Airways' marketing programs.
SK-EarthLink Appoints Duarte V.P., Design
SK-EarthLink, a new wireless service, has appointed Matias Duarte as Vice President of Experience Design. In this position, Duarte is responsible for creating an outstanding and fresh user experience across all consumer products and services introduced under SK-EarthLink's new MVNO, which will launch under a completely new brand name in early 2006.
Forest Corp. Names J. Tkac V.P. Of Sales
Forest Corporation has named John Tkac Vice President of Sales, responsible for directing the national and international sales efforts of the entire Forest sales team. Before joining Forest, Tkac directed the sales efforts of Austin Printing of Akron, OH, and prior to that, he served as Sales Manager for Custom Graphics of Solon, OH. Forest Corporation of Twinsburg, OH, has been one of the nation's leading suppliers of point-of-purchase communications for more than 50 years.
Testrite Introduces New Travel Base For Banner Stands
Testrite Instrument Co. has introduced a newly redesigned Travel Base for its Classic ™ Banner Stands. The redesign features a more contemporary, sleek look with added stability and cost effective aluminum alloy construction. It can be used to display single or double-sided graphics, available in three widths: 18", 24", & 36". All units are telescopic to display a variety of graphic heights. Classic Banner Stands are also available with square retail bases. For more information, contact Testrite Instrument Co., 135 Monroe Street, Newark, NJ 07105; (Tel) 973-589-6767, 888-873-2735, (Fax) 973-589-4196,
(Web site) www.testrite.com
POP AdVisions Offers Brightboard 19
POP AdVisions, Inc., offers the Brightboard 19 digital signage system. The unit, a self-contained pedestal unit with a 19” diagonal LCD screen requires no PC or network connection. It displays JPEG images and MPEG videos that are easy to change. For more information, contact POP AdVisions, Inc., 1043 SW Willow Lane, Palm City, FL 34990; (Tel) 866-217-6723; (Fax) 772-221-1792,
(Web site) www.popadvisions.com
Digital Network Deployed At All Diedrich Coffeehouses
Diedrich Coffee Inc., a leading roaster, retailer and wholesaler of gourmet coffee in Southern California, has deployed a Digital Network in every Diedrich Coffeehouse location.
A series of high-impact, high-definition plasma screens, mounted in every Diedrich Coffeehouse, informs and entertains customers, while providing advertisers with a hard-to-reach audience. The Network offers Diedrich's customers real-time traffic updates in an easy-to-view format, the latest sports scores from ESPN, fashion news by E! Entertainment, stock quotes by Yahoo, live surf reports by Surfline.com and general news updates by MSNBC.
The high-definition Network was installed by ActiveMaps Inc., a Los Angeles, CA-based media company that delivers real-time content for consumers while offering advertisers a dynamic channel into a traditionally hard-to-reach audience.
Hanger Network In-Home Media Launched
Hanger Network In-Home Media has developed Impact Hangers, which are ideal for delivering advertising and coupons right into the home each morning, at the exact time and place their brand messages are most relevant and motivating.
The Company has established a far-reaching network with distribution via 35,000 dry cleaners throughout the U.S. Impact Hangers are made from recycled paperboard and, unlike the wire hangers they replace, are eco-friendly because they are readily biodegradable and easily recyclable. Given Impact Hanger's significant in-home reach and distribution, they provide the ideal vehicle to deliver advertising and promotional messages. Because Impact Hangers carry a perforated coupon and reach consumers in-home each morning, their redemption rate vs. traditional direct mail is a powerful asset.
Hanger Network is launching November 2005 in several markets across the U.S. with plans to be national by 2006 with a weekly circulation of 70 million. For more information, contact Hanger Network In-Home Media, 1 Rockefeller Plaza, New York, NY 10020; (Tel) 877-646-2422.
