Coca-Cola, Bally Total Fitness and Crunch Fitness Open at Marshall Fields
Marshall Field's State Street store in Chicago, IL, recently introduced three new options for those times when guests want a refreshing beverage and a quick bite to eat. Coca-Cola's shop is opening on the main floor adjacent to the new Yahoo! store; Bally Total Fitness is opening a retail store and juice bar on the lower level and the Crunch Fitness Juice Bar is located on the fourth floor next to the women's shoe department.
"We know that our guests find themselves at the store in the middle of their 'to do' list, needing a quick break or bite to eat," said Ralph Hughes,
Marshall Field's Regional Director. "We're responding to their need with creative solutions while delivering unique experiences that carry through
every aspect of their visit to Marshall Field's. These new brands will add great excitement to our food and beverage offerings."
The 415-square-foot Coca-Cola soda shop is designed to incorporate retro and contemporary images of this classic American brand and its products. Each of Coca-Cola's beverage products available are offered in bottles, cans or fountain drinks. "To go" food items including sandwiches, fruit, salads and desserts are also available. Video screens provide ambiance, playing new and classic Coca-Cola television ads as well as related brand advertising spots. This is the first department-store-based Coca-Cola shop to open.
"The match seemed obvious," said David Babcock, senior national account executive, Coca-Cola Enterprises, Inc. "We are bringing together two classic American brands that have entertained and satisfied their customers with creative, quality products for many decades."
The 1,048-square-foot Bally Total Fitness shop will be an interactive, multi-functional space offering health-focused Marshall Field's guests Bally smoothies and shakes; a full line of Bally-branded nutritional supplements; and Bally-branded home exercise equipment, fitness apparel and accessories. Crunch, one of the premier brands of Bally Total Fitness, is featuring a 553-square-foot, full-service juice bar and is the first free-standing Crunch retail store of its kind. Renowned for fusing fitness and entertainment, the innovative Crunch brand has created a variety of juices and smoothies for Marshall Field's guests in funky flavors including Chocolate Monkey, Wild Bunch, Fresh WheatGrass, Creamsicle and Peach Punch. Guests can also purchase Crunch-branded fitness apparel and accessories.
Revolving Binder Display Neatly Displays Loose-leaf Products
Four Point Products, a division of American Thermoplastic Company, offers retailers a variety of merchandising displays that will attract customer attention and keep loose-leaf products neat and well organized.
This four-tier revolving display unit, featuring four circular rotating shelves with castors, is a welcome addition in any store that wants to display a large quantity of loose-leaf products. The spine of the binder faces outward toward the customer to show the size and spine imprint. This display is approximately 6' high and requires 4' of floor space. Designed to accommodate different sizes of binders, 192 1" binders will fill the display to capacity.
Luna Di Luna Wine Launches Valentine's Day Promotion & POS
Luna di Luna has developed new on and off-premise point-of-sale promotions intended to boost the sales of its romantic-red bottled Merlot/Cabernet wine this Valentine's Day. Based on the theme "Write for Valentine's Day," the interactive POS materials will increase the wine's already high visibility, invite customers to interact with the product and result in increased profits for retailers and restaurateurs.
Off-premise accounts that place a minimum order of five cases of Luna di Luna Merlot/Cabernet for Valentine's Day will receive a 3-L bottle with a metallic-gold permanent marker attached by a lanyard, plus promotion case cards and shelf-talkers. The modern, stylish case card invites customers to "Write for Valentine's Day" and shows a bottle of Luna di Luna with the tagline of "Be mine". The associated shelf-talker will inform customers about the promotion and encourage them to use the metallic pen to write a Valentine greeting on a bottle for a loved one. Luna di Luna is imported by A.V. Imports, Inc., a Columbia, Maryland-based national wine and spirit importer.
David Sunflower Seeds Travel Cup Featured On Displays
David Sunflower Seeds has introduced a new travel cup currently launching onto retail shelves nationwide. Packaged with a big 4.5 bag of David In-Shell Sunflower Seeds inside, the David Travel Cup meets consumers' needs for convenience, portability, and disposability.
The innovative Travel Cup packaging has a snap-on lid and fits in car cup holders, making it easier to enjoy sunflower seeds on-the-go, free of spills and discarded shells.
"David's new Travel Cup increases the fun and convenience of snacking on David Sunflower Seeds, allowing more consumers to 'spit responsibly' and enjoy seeding anywhere, anytime," said Sheila Erickson, Marketing Manager for David Seeds, a brand of ConAgra Foods.
The new Travel Cup also complements the David "Slug It Out" sweepstakes, the brand's current consumer offer featured on David displays and online. It offers a chance to win a trip to meet Derek Jeter, Roger Clemens or Ken Griffey Jr., through David's partnership with the Major League Baseball Players Association. David's New Travel Cup is on display in convenience, grocery, drug, club and mass outlets nationwide.
Marketing Communications produces an indoor pallet sign display that generates sales and profit. It features sturdy construction and flexible design. Choose from the "stock" version or customize to meet your own requirements. The stand is made from tubular steel and is fully adjustable from 48" to 72" in height. The sign panel has two channels. The bottom channel accepts spiral bound numeral tablets and the top channel holds promotional messages. For more information, contact Marketing Communications Inc., 4334 Brockton Dr. SE, Ste. F, Grand Rapids, MI 49512; (Tel) 800-942-9225, (Fax) 888-942-2647, (E-mail) info@gomci.com, (Web site) www.gomci.com.
Figra North America produces Visualum, a panoramic convex light box, which can display images either vertically or horizontally. Front opening aluminum latches make it very easy to change graphics. Visualum is ideal for p.o.p. displays, product promotions and exhibits. For more information, contact Figra North America, 89 West Road, Londonderry, NH 03053; (Tel) 866-344-7262, (Fax) 603-432-5622, (E-mail) bob.small@figra.com, (Web site) www.figra.com.
VirTra Systems, Inc. produced a new promotional virtual reality experience for Red Baron Pizza's museum project in Marshall, MN. The Red Baron Museum, anticipated to open in the first quarter of 2004,
will commemorate the 25th anniversary of Red Baron's Stearman Squadron bi-plane aerobatic team. Located adjacent to the squadron's hanger, the
museum project will use VirTra Systems' newly enhanced, high-definition virtual reality to develop a destination experience.
"The Schwan Food Company's goal is to recognize Red Baron's 25 years of success by creating an exciting interactive destination for visitors,"
said Randy Brooks, operations manager of the Red Baron Squadron. "The success of our Red Baron Flight Club convinced us that virtual reality enables our
visitors to hitch a ride with the squadron and experience 'first-hand' the thrill of Red Baron's formation routine."
VirTra Systems filmed Red Baron's formation aerobatics utilizing a new process delivering a high definition, spherical perspective of 360 degrees by 360 degrees, ushering in a new standard in virtual reality. VirTra Systems produces turnkey immersive virtual reality systems, which utilize 360-degree, interactive photorealistic environments. For more information, visit the corporate website at http://www.virtrasystems.com, or the training/simulation website at http://www.virtratraining.com.
Chrysler Group Announces New Marketing Appointments
The Chrysler Group announced new appointments within its marketing group. Jeff Bell has been appointed V.P.-Chrysler/Jeep Marketing and will be responsible for all marketing and product planning for both the Chrysler and Jeep brands. Julie Roehm has been appointed Director Marketing Communications and will oversee all marketing communications for the Company's three brands. They will both report to George Murphy, Senior V.P., Global Marketing.
H. Burch Named Fila SVP Global Comm. & Sports Mktg.
Sport Brands International (SBI) has named Fila USA's current SVP Marketing, Howe Burch to SVP Global Communications and Sports Marketing for Fila. In his new role, Burch will develop and oversee an integrated global marketing communications and sports marketing plan for Fila. During his more than 10 years with the company, Burch has held various marketing communications and sports marketing positions in which he has developed and implemented major product merchandising and marketing programs around world-renowned athletes including Grant Hill, Jennifer Capriati and Barry Bonds.
Klever Mktg. Appoints W. Dupre President
Klever Marketing Inc. has appointed William J. Dupre President. Dupre joined Klever Marketing one year ago as Executive V.P. and COO. Dupre's promotion replaces Richard J. Trout as President, while D. Paul Smith, Chairman, Chief Financial Officer assumes the additional role of Executive V.P. Trout remains on the board.
During Dupre's tenure at Klever Marketing, he has fostered key strategic relationships, including that of Fujitsu Transaction Solutions. Fujitsu and Klever Marketing intend to jointly market a complete retail solution for personal shopping.
Outwater Plastics
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