Creative Online Weekly <br> February 06, 2012

Week of February 06, 2012

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New — 2012 CATALOG www.abovealladvertising.net/catalog-2012.html

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Ultimat Vodka Floor Display Encourages Holiday Gift Purchases
The Ultimat Vodka Floor Display showcases upscale, imported liquor to holiday and spring shoppers. The corrugated display structure features litho printed graphics with film laminate and a three color silk screen printed graphic header on 30-point mirror. The display is stapled to a round MDF base for durability and supported by a doublewall corrugated interior structure. It showcases twelve bottles on stadium shelves and presents silver bows on the product and gift bags to encourage holiday gift purchases.
The display ships mostly pre-assembled, reducing retail set-up. The elegant design, gift bags, and silver bows encourage gift purchases, while the display's strength and flexible design allow it to bridge two selling seasons. The Ultimat Vodka Display was produced by Ardent Displays & Packaging, East Hartford, CT. (Web site) www.ardentdisplays.com

Madonna & Daughter, Lola, Launch Material Girl 'Lucky Stars' Model Search With Macy's
MG Icon, the joint venture among Iconix Brand Group, Madonna and Guy Oseary are launching the spring 2012 marketing initiatives for the Material Girl™ brand, which is available exclusively at Macy's in the United States and The Bay in Canada. The brand's advertising campaign will take on a new direction for spring by hosting nationwide casting calls for the next "Lucky Stars" to appear in the national marketing campaign.
"Lucky Stars" casting calls will be held at five of Macy's flagship locations in the United States including: Herald Square, New York; Dadeland, Miami; State Street, Chicago, Union Square, San Francisco; and Beverly Center, Los Angeles. A celebrity-driven judging panel will narrow all entries down to 36, which will be placed online to be voted on by the public. The top 10 finalists with the highest votes will be flown to New York City, where Madonna and Lola will choose the winners and the new faces of Material Girl's spring 2012 campaign. The "Lucky Stars" winners' ads will debut in fashion and lifestyle magazines and be part of a digital and outdoor campaign and in-store Macy's marketing collateral and receive a $5,000 cash prize.
"The Material Girl casting call is a fun way to reach the millennial customer who is eager to find new ways to express herself through fashion and technology," said Martine Reardon, Macy's executive vice president of marketing. "This unique opportunity allows Material Girl and Macy's to find the next 'Lucky Stars' among this growing customer group who will represent the energy and individuality of this brand."

New Prototype Store For La Madeleine Restaurants Opens In Dallas, TX
An all-new interior design scheme was created for La Madeleine French Country Cafe, a national chain of French-themed fast casual restaurants. The first new design prototype is the recently opened La Madeleine in Northpark Center in Dallas, TX, and is considered the prototype for all new stores located within shopping malls. The Tulsa, OK store, now under construction, is free-standing and has an all-new exterior storefront. In Tysons Corner Center, located just outside of Washington D.C. and one of the largest shopping centers on the East Coast, La Madeleine will move from its current perimeter location to a 3,500 SF interior space on the mall's second level. Like the new store in Northpark, TX, the Tysons location will feature a refreshing design with lighter materials, colors, and textures, while retaining the restaurant's classic French bistro feel.
"The client wanted to keep their restaurants feeling uniquely French, but to lighten and brighten the look to express an updated French decor," said Herb Heiserman, Managing Principal, Streetsense, the architecture and design firm located in Bethesda, MD, that created the new interior design scheme. "The goal was to create a warm, comforting environment appealing to the core customer group, 25- to 54-year-old women, who value a well-designed space with a touch of class."

Create Jobs For USA Program Launches In U.S. Starbucks Stores
Starbucks Coffee Company with the Opportunity Finance Network® (OFN) is accepting donations for the Create Jobs for USA Fund online and in every U.S. company-operated store. Donations to the Fund, which has been seeded with a $5 million contribution from the Starbucks Foundation, will help create and sustain jobs in underserved communities throughout the U.S.
"By making a donation to the Create Jobs for USA Fund, Starbucks customers and concerned citizens can take meaningful action to help create and sustain American jobs," said Starbucks chairman and ceo Howard Schultz. "We hope this is a galvanizing moment as Americans come together to be catalysts for change by giving community businesses access to the credit they need to hire, to grow and to contribute to creating thriving communities."
Create Jobs for USA pools donations from Starbucks customers, partners (employees) and concerned citizens into a nationwide fund, held and managed by OFN, for community business lending. Donors who contribute $5 or more will receive a red, white, and blue wristband with the message "Indivisible." The wristbands are individually handmade in the U.S.A. and all component materials are manufactured by U.S. suppliers, so the effort is also helping support American manufacturing jobs. The wristband is designed to serve as a symbol of Americans uniting to help create jobs. One hundred percent of donations go to OFN to help fund loans to community businesses nationwide that are committed to creating and sustaining jobs-including small businesses, microenterprises, nonprofit organizations, commercial real estate ventures, and affordable housing projects. Every $5 donated will result in $35 in loans to community businesses. On average, CDFIs will match $30 of money from other sources with every $5 donation.

Macy's Unveils Unprecedented Remodel Of Herald Square Flagship Store
Macy's has unveiled an unprecedented, multi-year renovation that will reinvent and elevate the shopping experience at Macy's flagship store at Herald Square in New York City, fortifying Macy's Herald Square as the largest department store and a New York City icon. Work will begin in early spring 2012 and continue in phases through the fall of 2015. The majority of every floor, virtually every department and the exterior of the building will be improved over the life of the project. Additional selling space will be added to allow for expanded assortments and upgraded presentations in key merchandise categories including shoes, handbags, cosmetics and fashion brands for millennial-generation customers.
Terry Lundgren, Macy's chairman, president and chief executive officer, said, "Our design of the new Macy's Herald Square reflects how a new generation of customers prefers to shop. In many cases, product will be organized by lifestyle to help customers create looks and build wardrobes across categories. On every floor and across departments, our shopping environment will be new, fresh, interesting and entertaining."
Highlights of the remodel include: A 100,000-square-foot expansion of the store's selling space to a total of 1.2 million square feet. A new hall of luxury brands, a dazzling series of two- and three-level shops in the Broadway Building. The current Louis Vuitton shop will be updated and enlarged to multiple floors. Other new shops to be announced will be added to provide a robust shopping experience for luxury goods, including handbags and shoes. Creating the world's largest women's shoe department - a total of 39,000 square feet of continuous selling space on the second floor. Part of the footwear space will be an all-new concept for a coffee/wine/chocolate bar. Dazzling, updated presentations of new and expanded apparel assortments from top fashion brands for which Macy's is well-known. Restoring the first floor "great hall" with an all-new presentation of cosmetics, fragrances and fine jewelry that will incorporate the most advanced thinking on merchandising of the top brands and products for which Macy's is well-known.
Creating an entirely new Impulse presentation of contemporary apparel and accessories for the millennial customer. Creating an entirely new "mstylelab" presentation of juniors and young men's in the Lower Level. This will be a technology-infused environment of products and services appealing to the social instincts of younger customers. Also incorporated into the Lower Level will be a complex of casual dining experiences, including concepts created by Macy's Culinary Council of celebrity chefs and a brew pub that will remain open beyond normal store hours. A significant expansion and enhancement of men's merchandise, which will grow to cover about 200,000 square feet of selling space over seven floors of the Seventh Avenue Building. Infusing technology and new media into the shopping experience throughout the store including interactive store directories, a system to stream live video feeds of Macy's events nationwide, digital product information, an enhanced shoe locator system, new wayfinding signage and a new mobile app to guide customers as they shop.

Stop & Shop Launches Scan It! Mobile App
The Stop & Shop Supermarket Company has launched Scan It! Mobile, the next generation of its in-store handheld scanner that allows customers to use their mobile device to scan and bag their groceries while they shop. Operating on the iPhone® 3GS or 4G, the new app allows customers to complete an entire shopping trip on their mobile devices.
Stop & Shop is the first supermarket company in the United States to offer a mobile, in-store shopping experience where customers can shop, tally and check out through their mobile phones. Scan It! Mobile also provides shoppers with personalized offers based on each customer's past purchasing history.
Mark McGowan, president, Stop & Shop New England Division, said, "We understand that mobile apps are changing the way consumers shop and are excited to be the first supermarket company in the United States to offer this option to customers." The Scan It! Mobile software was developed in partnership with Modiv Media, a mobile marketing solutions company based in Quincy, Mass.

Yogen Fruz Frozen Yogurt Signs License Deal With Jamba Juice Which Broadens Reach Of Yogen Fruz Brand In U.S. Markets
Yogen Fruz, a world leading frozen yogurt franchise, has entered into a license agreement that provides Jamba Juice the right to use the "Yogen Fruz" operating system and registered trademarks. Jamba currently offers Whirl'ns™ Frozen Yogurt in roughly 122 California stores and has future expansion planned for the highly popular product line.
"Jamba is a widely recognized brand that is very popular among U.S. consumers," said Aaron Serruya, President and CEO of Yogen Fruz. "Given the high level of consumer brand awareness and high quality reference, associated with the Jamba Juice brand, along with their broad USA location placement, we believe that this arrangement provides an effective method of brand enhancement and awareness in support of our continued 'Yogen Fruz' growth initiatives in the USA market."

New Armour Lower Sodium Pepperoni Offers Healthier Alternative Without Sacrificing Taste
Armour® has created an option for sodium-conscious consumers who love pepperoni, but aren't willing to sacrifice flavor. The use of a breakthrough, all-natural sodium replacer allows Armour to reduce sodium by 50 percent versus its regular pepperoni. AJ Miller, brand manager with the John Morrell Food Group, said, "Our lower-sodium pepperoni offers an alternative for people with healthier lifestyles while giving them the great taste of pepperoni they love." Armour Lower Sodium Pepperoni is available at Wal-Mart, Meijer and other popular retail outlets, with greater distribution anticipated in 2012.

Cisco Launches Industry's First Integrated Wireless TV Solution
Cisco has launched the industry's first wireless IPTV service with AT&T. Cisco is the sole provider of this advanced wireless IPTV solution featuring new wireless receivers and wireless access points (WAPs), available across the entire AT&T U-verse TV footprint. Consumers can now rely on wireless technology to deliver high-quality video services throughout the home without the need for cables or wires. With this new technology, you can watch TV in virtually any room in the home, even rooms not wired for TV -- like the kitchen, basement or indoor garage. TV content is sent from the Cisco wireless access point via in-home Wi-Fi to the Cisco® wireless receiver next to the TV. It's as easy as plugging the TV into a power source, attaching high-definition multimedia interface (HDMI) cables or other audiovisual connection to the TV and pressing two buttons to establish the wireless connection.

New Cold-EEZE Oral Spray Launches
ProPhase Labs, makers of Cold-EEZE, a leader in over-the-counter homeopathic cold remedies, continues to pioneer the category as they launch their first-ever Cold-EEZE Oral Spray, formulated with zinc gluconate, the same effective active ingredient found in Cold-EEZE lozenges. The effective proprietary formula reduces the severity and duration of the common cold. Two sprays offer the same amount of cold remedy (active ingredient zinc gluconate) as one Cold-EEZE lozenge. The new Oral Spray is available in a convenient, easy to carry spray bottle and is available in cherry and mint flavors.

Garmin FR70 Fitness Watch Keeps Runners Motivated Both Indoors And Outside
Garmin, global leader in satellite navigation, has debuted the FR70 fitness watch, a sleek fitness watch plus workout tool that tracks users' time, heart rate, calories burned and when combined with one of Garmin's powerful accessories will track pace and speed. The FR70 is available in both a men's and women's version and its low profile design makes users forget it's even there. At the heart of its success is FR70's wireless ANT+™ technology, which allows FR70 to connect to other ANT+ compatible devices, like the included heart rate monitor, optional foot pod, speed and cadence sensor or even ANT+ compatible fitness equipment like treadmills, spin bikes, elliptical trainers and more. When the FR70 is paired with the optional wireless foot pod, it tracks users' distance, speed and run cadence effortlessly, both indoors and out. Using advanced accelerometer technology, the foot pod collects and sends precise data about runners' movements, gathering distance and speed data.

Kaspersky ONE Universal Security Now Available In Retail Stores Nationwide
Kaspersky Lab, a leading developer of secure content and threat management solutions, launches Kaspersky ONE, the company's first "Universal Security" solution that protects multiple devices using a single license. Kaspersky ONE is designed to be your universal, one-stop-shop for personal security, and is installed from a single simple interface. With just one license, Kaspersky ONE Universal Security allows you to conveniently secure any combination of your PCs, Macs, Android tablets and smartphones, without having to purchase multiple products. Whether using a company-issued smartphone for online banking, or using a tablet to connect with social networks while on the go, the lines between devices are blurring. Kaspersky Lab's new generation of security products will focus on protecting the user no matter what tool they use to get online and is now available in combinations for three, five and ten devices.

Nest Labs Introduces World's First Learning Thermostat
Nest Labs has created the Nest Learning Thermostat. Nest addresses the programming problem through a combination of sensors, algorithms, machine learning, and cloud computing. Nest learns behaviors and preferences and adjusts the temperature up or down accordingly, making you comfortable when you're home and saving energy while you're away. Nest also provides people with tips and information to help them make energy-saving choices.
Tony Fadell, co-founder and chief executive officer of Nest Labs, said, "Together with the team, Co-Founder Matt Rogers and I set out to reinvent the thermostat using advanced technologies, high-quality manufacturing processes and the thoughtful design elements the iPhone generation has come to expect. The resulting Nest Learning Thermostat is like no other thermostat on the market. We hope it will not only save money and energy, but that it will teach and inspire people to think more about how they can reduce home-energy consumption."

New Grab-And-Go Paints Inspired By Pantone
Pantone LLC, the global authority on color, and provider of professional color standards for the design industries, and Synta, a manufacturer of architectural and craft paint, have created a spirited new collection of grab-and-go paints - MyColor™ inspired by Pantone®. With 49 fashionable paint colors to choose from, MyColor inspired by Pantone offers designers and do-it-yourselfers a less expensive, easy-to-use solution for adding a splash of color to any craft project. MyColor inspired by Pantone is the first ready-to-go paint available in PANTONE Colors - no time spent waiting for tinting or mixing and no color surprises. An ultra-low VOC paint, MyColor inspired by Pantone is odor free and provides an elegant, eggshell finish that is both durable and washable. Premixed, factory-precision color ensures an exact match every time, while unique stain-blocking and self-priming qualities save time and reduce workload. MyColor inspired by Pantone can be purchased at over 200 select Lowe's stores. Lisa Herbert, vice president of consumer licensing at Pantone, said, "MyColor inspired by Pantone lets designers and do-it-yourselfers add character and definition to any household object with 49 invigorating hues, perfect for making a big statement with smaller interior design projects."

Scotch Whisky In A Can Enters U.S. Market
Scottish Spirits, an importer of Scotch whisky to the U.S., is introducing Scotch whisky in a can, the first ever hard liquor - 80% Proof - to be packaged in a 100% recyclable aluminum can, available nationwide at over 100,000 liquor stores beginning December. This Scotch whisky is an exceptional blend of the finest malt and grain having a rich honey, vanilla, butterscotch, apples and pears taste with a nice hint of peat and smoke in the background. This fine beverage is distilled and matured in Scotland for a minimum of 3 years in oak casks. Perfect for poolside, a tailgate party or when boating, the can is a handy way of enjoying the beverage without the concern of breaking glass. Benefits also include a long shelf-life allowing consumers to stack-up and stock-up.

SentrySafe Launches First-Ever Fire-Resistant Storage Box
SentrySafe, world leader in residential and small office security-storage containers, has made the Guardian™ Storage Box available now at local independent office products dealers and at Staples, Office Max and Office Depot in January 2012. The first-ever fire-resistant storage box, the Guardian is the only long-term storage container that is proven to protect important business documents from fire, water and other environmental damage. The Guardian Storage Box holds both letter and legal-sized documents; has basic fire protection which is ETL Verified for 20 minutes fire protection at 1200 degrees F /649 degrees C; and is ETL Verified spray resistant for protection from water. Latches secure the lid in place to keep valuables safe from environmental damage, and units are stackable up to three units high to provide a convenient storage solution when space is limited.

SKECHERS GOrun Performance Footwear Launching Globally
SKECHERS USA expands within the performance footwear arena with the global launch of Skechers GOrun, an innovative new minimalistic lightweight running line featuring revolutionary mid-foot strike technology and GOimpulse sensors for enhanced sensory feedback. Patented SmartShoe™ technology positions the body for an efficient mid-foot strike, which gets the foot off the ground faster and reduces the impact of heel striking.
Leonard Armato, president of SKECHERS Fitness Group, said, "While Skechers GOrun is extremely flexible, responsive, lightweight and low to the ground like other minimalistic footwear, our GOimpulse sensor technology allows this shoe to have just enough Resalyte™ cushion for added protection against impact on any surface. Many people aren't comfortable running truly barefoot, so we're offering the best of both worlds, and that's just part of what makes Skechers GOrun appealing to runners at any level." The launch will be backed by an extensive multimedia campaign including television, print, outdoor, online, in-store, and grassroots outreach, which will bring Skechers GOrun to local road races and running events where consumers can try on and test drive the product for themselves. Men's and Women's styles from the entire collection of SKECHERS Fitness performance footwear will be available in sporting goods, department and specialty athletic stores around the world.

VTech InnoTab Now Available At Retail
VTech® is introducing the InnoTab™, a multi-function educational tablet for children. This learning app tablet brings interactive and animated reading, educational gaming, creative activities, and a rich collection of applications to children ages 4-9. Out of the box, InnoTab comes with a full suite of pre-loaded applications including an interactive, animated e-book, motion games, creative activities, MP3 music player, photo viewer, video player, alarm clock, calculator, calendar and an address book. InnoTab is supported by a cartridge library that features kids' favorite characters, including Cars, Toy Story, Dora the Explorer and Disney Princesses. More interactive e-books, learning games and other content can be downloaded from VTech's Learning Lodge Navigator. InnoTab features a 5" brilliant color touch screen LCD, a tilt-sensor for motion game control, USB interface, SD card slot for memory expansion, along with a stylus and a headphone jack. All of these are housed in a sleek, durable and compact design for easy portability.

ZEISS Introduces PhotoFusion Lenses That Respond Faster To Changing Light Conditions
Up to 40 percent of eyeglass wearers are interested in self-tinting lenses, according to an international Carl Zeiss Vision study of 5,800 eyeglass wearers. Yet despite high consumer interest, only about 20 percent of eyeglass wearers purchase self-tinting lenses. Many consumers hold back because they want lenses that darken and clear faster. To meet this need, ZEISS, a leader in precision optics for over 160 years, has introduced a new self-tinting lens called PhotoFusion®, which darken and clear faster than previous self-tinting lenses offered by ZEISS. PhotoFusion technology is based on patented photoactive molecules. When exposed to UV light, the molecules change configuration and absorb light, creating a sunglasses tint. In the absence of UV light, the molecules return to their original state and the lens becomes clear again. The molecules used in PhotoFusion lenses react more efficiently to changes in UV conditions, resulting in increased darkening and fade-back speed. Additionally, PhotoFusion lenses block 100 percent of harmful UV rays, whether they are tinted or clear. PhotoFusion lenses are available for people of all ages, from children to progressive lens wearers.

Urshuz Launches New Line Of men's Footwear
"Change everything," is the slogan embraced by Urshuz, a new shoe brand which recently launched an innovative line of men's footwear. The uppers and soles of these revolutionary shoes are detachable and interchangeable, allowing wearers to create their own custom look by mixing and matching colors and styles, or even converting a pair of sneakers into flip flops or slides. Urshuz even boast 100% recyclable soles. Grant Delgatty, Founder and Chief Creative Officer of Urshuz, is a veteran of the shoe industry and set out not only to make his shoes detachable and interchangeable, but also durable and water-resistant. After three years of research and development, he patented a system of 'U'-shaped rings which fasten the uppers to the soles and create a water-resistant barrier. A special tool conveniently hidden in the footbed of every shoe makes assembly (and disassembly) fast and easy, so wearers can change their look again and again. Urshuz now offers 23 casual men's styles. With 10 different colors of soles to swap out, there are hundreds of combinations to choose from. Wearers can even customize their fit. Urshuz's anatomically-contoured insoles adjust to their feet, giving them the ultimate experience in comfort. Women's and children's lines are in development for an expected.

VINCI Debuts Tablet Learning System
VINCI, a new class of learning systems for young children, has launched a 7" touch screen Android tablet learning system as the first product. The Company has also released its VINCI Early Learning Objectives around which VINCI digital content (Games, Story Books and Music Videos) are designed. With a special focus on building thinking skills, VINCI Early Learning Objectives aim to help parents to set realistic and age appropriate expectations that cover many aspects of a developing child. Classified into 3 learning levels corresponding to a child's progressing cognitive capability, VINCI Early Learning Objectives include: Level 1 The Curious, Level 2 The Confident, and Level 3 The Capable.

Help Remedies Launches 'Take Less' At Walgreens Stores Nationwide
Help Remedies, the New York-based creator of minimalist over-the-counter medicine, is launching its "Take Less" message and Help's seven OTC products, in over 8,000 Walgreens stores nationwide. With current retail distribution including Duane Reade, Pharmaca, select Target stores, and boutique hotels, this national expansion provides Help's simple, moderate approach to medicine to an ever-greater consumer base. Help promises consumers less: Less drugs - All of Help's medicines are made with single active ingredients. help, I have a headache, for example, contains only acetaminophen, whereas some other headache medicines contain two or three drugs. Less dyes - Help's drugs are made with no dyes and the fewest possible coatings. Much of the coating and colors on popular drugs is decoration with no medical benefit. Less confusion - Each product is titled after the symptom it is meant to solve, e.g., help I have allergies, instead of a brand name, so people understand clearly what they are taking and what they are taking it for.

New Capresso froth PRO Creates Hot Chocolate With Touch Of A Button
The Capresso froth PRO enables users to enjoy perfectly prepared creamy hot chocolate at the touch of a button. It makes it easy to whip up deliciously decadent hot chocolate or rich chocolate beverages, with three temperature settings, hot, warm and cold. This stand-alone appliance produces 12 ounces of rich hot chocolate in just minutes. Its patent-pending frothing disk creates a perfect frothing action that gently whips air into the milk, cream or half and half. Easy to use, simply snap either the frothing disk or heating disk into the bottom of the milk pitcher, pour the chilled milk into the scratch-resistant non-stick milk pitcher and place the lid on top. Choose hot, warm, or cold by pressing one of the illuminated control buttons, and the froth PRO kicks into action. When frothing is completed, it will automatically shut-off. With a handsome design and a small footprint on the countertop, the froth PRO includes a black pitcher along with a silver and black base and illuminated touch pad buttons, two frothing disks and one heating disk. It features a stay-cool handle and a storage compartment in the bottom of the base that holds one frothing disk and one heating disk.

World's First Alcohol-Free Whisky-Flavored Drink Introduced By ArKay
ArKay Beverages, is launching the first alcohol-free whisky, available in stores worldwide on December 1st. The exceptional taste of whisky without the alcohol content makes it a perfect beverage day or night. ArKay has 0% alcohol and it is designed to allow individuals with medical conditions or with religious beliefs that prohibit alcohol consumption, to drink. ArKay tastes and looks exactly like traditional whisky. It is suitable for drinking straight-up, on the rocks, or with favorite mixers and is available in a one liter glass bottle and in a recyclable aluminum can.

Malibu® Red Launches Early 2012
Malibu is partnering with chart-topping R&B singer and songwriter, film and television actor, Ne-Yo, to unveil Malibu® Red, a new product innovation comprising a blend of smooth coconut rum and fiery silver tequila. As the creative force of Malibu Red, Ne-Yo has been working closely with the brand to create an experience that weaves a narrative around the smooth taste of Malibu fused together with the fiery spark of tequila. Malibu Red is set to launch in March 2012, and will be supported by one of the brand's largest global marketing initiatives featuring TV, print, online, OOH advertising, digital and exclusive multi-media content, events, on- and off-premise sampling, and point-of-sale materials.
"Malibu Red is not just another celebrity-endorsed product," Ian Crystal, Global Marketing Director, Malibu, said. "Turning the term partnership on its head, Ne-Yo has really served as the Creative Director of Malibu Red from beginning to end - lending his 'smooth' talents and creative vision to create a product experience -- from flavor to film -- that will push boundaries in the spirits category."

Sobieski Vodka Introduces Espresso, Cynamon And Bizon Grass Flavors
Sobieski Vodka, the undisputed No. 1 selling premium vodka in Poland and one of the fastest-growing vodka brands in the United States, has introduced three new exciting flavors - Espresso, Cynamon and Bizon Grass - into its growing portfolio of spirits. Imported and marketed by Imperial Brands, Sobieski will be adding these new flavors to its already impressive and successful product line-up including Orange, Karamel, Raspberry, Cytron and Vanilia. Sobieski Espresso, Cynamon and Bizon Grass are naturally-flavored, made with the finest Dankowski Rye, and are all imported from Poland, the birthplace of vodka.
Timo Sutinen, vice president of marketing, Imperial Brands, said, "Cynamon and Espresso are two universally popular flavors that we anticipate will be very hot for the holidays. Bizon Grass is a very unique flavor that is popular in Sobieski's birthplace of Poland, and we are excited to add it to the Sobieski collection and introduce it to America."

mophie Delivers Power And Navigation With New Juice Pack Outdoor Edition
mophie™ is introducing its new juice pack outdoor edition, a hardware and GPS app bundle that gives iPhone 4 and 4S users access to twice the battery power and more than 650,000 map images for on-the-go navigation. The outdoor edition is the first solution from the company to merge its battery charging capabilities with enhanced function through a supporting application. Available now in a new, eye-catching orange and gray color combination, the mophie juice pack outdoor edition's 2,000 mAh battery capacity and sophisticated GPS app effectively transforms the iPhone 4 and 4S into a connected, dedicated GPS device.
"The juice pack outdoor edition eliminates the need for iPhone users to carry multiple devices to stay connected while also accessing super sophisticated GPS, mapping and tracking resources," said mophie's Ross Howe, vice president of marketing. "We are very excited to enter the app market and deliver a product that combines our best battery charging capabilities with a valuable and intuitive application that will keep iPhone users connected and powered up during any adventure."

Kenmore Introduces Hybrid Water Softener And Whole-Home Water Filter
The Kenmore® brand is offering a comprehensive, household approach to water solutions that together, make water at home cleaner and better tasting while extending the life of the home's appliances. The new Kenmore Elite® hybrid water softener is an innovative water solution that integrates water convenience into an entire home with both a water softener and a whole-home filter in one unit. The Kenmore Elite® hybrid water softener both softens water and reduces chlorine tastes and odors. Effectively, the unit brings added efficiency to the home as well as financial savings with its first-to-market benefits and features, including: Whole Home Solution: Provides filtered water to every faucet in the home and requires no separate filters; Softens Water: Reducing scale build up and maintaining the efficiency of water-using appliances (such as, washing machines, dishwashers and water heaters); Efficiency: The two systems of the unit work together to efficiently regenerate water usage as needed with filter replacements needed once a decade; Ultra Flow Valve: Forty one percent better water flow as compared to high flow valve which is especially convenient for larger homes; Ultra Cleansing: Prevents large sediments from entering the home plumbing system; and Sleek Design: Ergonomic design with LCD Screen and Tank Light to monitor salt levels.

The Estée Lauder Companies And Tory Burch Form Fragrance Partnership
Aramis and Designer Fragrances, a division of The Estée Lauder Companies, and Tory Burch have signed a multi-year agreement for the exclusive worldwide license of the Tory Burch fragrance business. This partnership marks Tory Burch's first foray into the beauty industry.
"Tory Burch is more than an innovative designer; she's a lifestyle brand," said Veronique Gabai-Pinsky, Global Brand President, Aramis and Designer Fragrances. "She has an inspiring and affordable sensibility that we know will transcend into the fragrance industry." The first Tory Burch fragrance products are expected to be introduced in 2013.

Bauer Hockey Unveils NEXUS Brand
Bauer Hockey, the world's leading manufacturer of ice hockey equipment, has introduced the NEXUS family, which includes a full line of skates, sticks and under protective, and is the first new full family of product introduced by Bauer Hockey since the debut of the Bauer VAPOR skate in 1997. The NEXUS brand, which will be available at retail in June 2012, has already been well received by some of the NHL's best players and is expected to quickly become one of the top brands in the game.

MetLife Names Beth Hirschhorn EVP, Global Brand, Marketing
MetLife has named Beth Hirschhorn executive vice president of global brand, marketing and communications. Previously, Hirschhorn was senior vice president and chief marketing officer. Since joining MetLife in 2002, Hirschhorn's primary focus has been growing MetLife's iconic brand, aligning company strategy with customer values and effectively managing advertising and promotion.

Heineken USA Appoints D. Johnson As Senior Director, Regional Marketing
Heineken USA has appointed Darrell Johnson as Senior Director, Regional Marketing. In his new role, Johnson will be responsible for leading the regional marketing group, as well as driving local programs and sponsorships that support brand marketing strategies. Most recently, Johnson served as Senior Director of Innovation, Sparkling Beverages, for the Pepsi-Cola Company.

El Pollo Loco Names Ed Valle CMO
El Pollo Loco has appointed Ed Valle as chief marketing officer. Valle brings extensive experience from the restaurant industry, consumer packaged goods and brand marketing at both the national and global level. Valle most recently served as chief marketing strategist for Choice Hotels International and prior to this, he also served as vice president of marketing at the Panera Bread Company. Additionally, he has held marketing leadership positions at Dunkin Donuts, Subway Restaurants and Diageo.

Del Monte Foods Appoints M. Carl Johnson To New Position, EVP, Brands
Del Monte Foods has appointed consumer goods veteran M. Carl Johnson as Executive Vice President, Brands. In this newly created post, Johnson will have operating responsibility for the Company's pet brands and the majority of its consumer brands, marketing and consumer insights groups, marketing services, research & development and innovation. Johnson comes to Del Monte from Campbell Soup Company, where he was senior vice president & chief strategy officer. In that role, Johnson developed Campbell's strategies, chaired the Campbell Growth Council, improved innovation efforts, and led programs to build superior capabilities in marketing, marketing services and research & development.

SCEA Appoints G. Longworth SVP, Marketing And PlayStation Network
Sony Computer Entertainment America has appointed consumer marketing veteran Guy Longworth to the role of Senior Vice President, Marketing and PlayStation Network. Longworth brings to SCEA more than 20 years of consumer marketing experience at companies such as Procter & Gamble, Kraft Foods and Kellogg's.

Citi Retail Partner Cards Strengthens And Expands Marketing Leadership Team
Citi Retail Partner Cards has named Craig Vallorano Executive Vice President, Business Development and Strategy. Leslie McNamara has been named Executive Vice President, Partnership Management. Elisabeth "Molly" McCombe has been hired as Chief Marketing Officer. Vallorano, McNamara and McCombe will all report directly to Bill Johnson, CEO of Citi Retail Partner Cards. Prior to joining Citi, McCombe served as Executive Vice President for Strategic Marketing Services at HSBC where she led all marketing functions.

AirTouch Hires Tom Quan As Head Of Global Sales, Marketing And Merchandising
AirTouch Communications, which designs and markets wireless communication devices, has appointed Thomas Quan as Executive Vice President Sales & Marketing to lead global sales, marketing and merchandising for AirTouch. Previously, Quan served as Vice President of Wireless Communications for RadioShack Corp., managing all facets of its wireless business including carrier relations, product procurement, merchandising and marketing. (Web site) www.airtouchinc.com

Turtle Beach Names Bob Picunko CMO
Turtle Beach, pioneers of the game audio category, has appointed entertainment and game industry veteran Bob Picunko as Chief Marketing Officer. The appointment comes amidst a banner year for Turtle Beach. Driving Turtle Beach's momentum are such product introductions as the Ear Force X11, the best-selling stereo headset for the Xbox 360 of all time, and the recently released follow-up Ear Force X12 amplified stereo headset.
Picunko was most recently with MTV Networks, where he worked as Senior Vice President of Publishing. During his tenure at MTV, he launched the Rock Band franchise including The Beatles Rock Band, and the Rock Band digital music publishing platform as well as the top selling Kinect title, Dance Central. (Web site) www.turtlebeach.com

Menasha Packaging To Establish Preprint Facility In Western U.S.
Continued growth and demand for preprint services from both current customers and prospects is leading Menasha Packaging, based in Neenah, WI, to consider establishing a facility in the western United States. "For several years now, we've had the nice challenge of working to keep up our preprint production meet the growing demands of our customers. This next phase is a natural extension of that growth," said Denny Lee, vice president of specialty businesses at Menasha Packaging. (Web site) www.menashapackaging.com

Keyser Retail Solutions And Wireless Ronin Enter Joint Marketing Agreement To Deliver Complete Digital Signage Solutions To Quick-Service Restaurants
Keyser Retail Solutions, a visual merchandising company, and Wireless RoninTechnologies, a leading marketing technology provider, have joined forces to create custom in-store and drive-thru digital signage solutions for the quick-service restaurant industry. Keyser Retail Solutions will utilize the company's Zone Strategy™ system that optimizes planning and placement of visual messaging in restaurant and retail environments. Wireless Ronin will provide technology systems that feature its cloud-based RoninCast®marketing technology software platform allowing marketers the ability to deliver and manage marketing and advertising campaigns remotely across targeted locations. (Web site) www.keyser-group.com

YCD Multimedia Acquires C-nario
YCD Multimedia, a global leader in providing smart digital media experiences to the retail business world, has acquired C-nario, an industry leader in high-end digital signage solutions. The combination of YCD and C-nario brings together two leading digital signage companies to deliver a robust end-to-end solution that encompasses everything from content management to measurement and analytics. This solution is designed to deliver a complete brand experience in the retail industry as well as in other market segments. As a result of the recent integration, the company will expand its reach to serve more than 2,000 brands, including leading Fortune 500 global brands, in over 40 countries worldwide. Noam Levavi, co-founder and CEO of YCD will continue to lead the combined entity from its NYC headquarters. (Web site) www.ycdmultimedia.com

XQ Interactive Retail Offers New Suite Touchscreen By IQmetrix
XQ Interactive Retail, is a new suite of in-store touchscreen applications developed by iQmetrix and designed to provide wireless retailers with an effective and engaging way to educate and guide customers through the process of buying a mobile device. The XQ suite enables wireless retailers to showcase their products on dynamic visual displays - enhancing customer education and completely altering the in-store shopping experience.
Kelly Kazakoff, COO, iQmetrix, said, "XQ Interactive Retail changes the face of the retail experience. Our goal is not only to deliver innovative solutions that help our customers be more effective and efficient, but also to create great experiences whether they are working directly with us or with one of our many partners." iQmetrix is a privately held software as a service (SaaS) company with offices in Canada and the United States. For more information, visit, (Web site) www.iQmetrix.com

Berlin Packaging Introduces Eco.Bottle
Berlin Packaging, a leading full-service supplier of rigid packaging, will be a primary stocking supplier for the eco.bottle™, America's first molded fiber bottle. A product of Ecologic Brands, the eco.bottle™ is a hybrid fiber-plastic product that uses up to 70% less plastic than traditional plastic bottles, with a molded fiber shell that is 100% recyclable and compostable. The groundbreaking, patented container is well suited for a wide range of consumer products ranging from pourable goods to beverages, personal care products, and even paints and stains. The eco.bottle™ line is available in a 50-ounce size with a detergent-style dosing cap or twist cap, a 32-ounce size with a detergent-style dosing cap or twist cap, and a 64-ounce size with a 38mm spout suited for orange juice and dairy products.
"Ecologic Brands is proud to be partnering with Berlin Packaging to help bring the eco.bottle™ to America's leading consumer packaged goods companies," said Cris Genovese, Chief Marketing Officer for Ecologic Brands. "The eco.bottle™ is disruptive technology that can re-position brands and bring significant sales lifts. The minute people see the eco.bottle™ on the shelf, it makes an immediate and profound connection. It creates value and brand equity at the same time that it helps the earth." (Web site) www.berlinpackaging.com

Merchandising Inventives Offers Metal Merchandising Strips
Merchandising Inventives carries a wide selection of Metal Merchandising Strips that are a great cost effective solution for displaying small products in a retail environment. Available in Flat and Round Wire styles, the merchandising strips can be hung in a range of places from store shelves and racks to the checkout counter at the front of the store. Each metal merchandising strip comes with 12 stationary clips to hold your products uniformly and neatly making restocking items quick and easy. Made from durable Low Carbon Steel, these are a durable way to merchandise products without taking up much retail space. For more information, visit (Web site) www.merchandisinginventives.com

Holman Exhibits Creates Exhibit For Guelph Humber University
Guelph Humber University recently celebrated its 10th Anniversary with a custom designed 45 x 20' booth, created by Holman Exhibits for the Ontario, Canada University Fair. Melissa Melo, the university's Manager of Recruitment, said, "Our booth, our presentations and our representatives try to make the campus come to life at the fair!" Holman made some changes to the custom designed booth to reflect Guelph Humber's 10th Anniversary. The color scheme was changed from white to blue and purple and new graphics were created to make the booth really stand out. Seven custom built circular information counters give the opportunity for prospective students to talk with school representatives. This year a 2 " kick was added to the bottom. Grab and go book racks were added to make it easy for visitors to quickly take a course calendar, which was found to be a very successful addition. Three touch screen LCD monitors and one 55 "monitor ran video information on the university and contests that they had running during the show. (Web site) www.holmanexhibits.com

West Coast Customs Exhibits At SEMA
West Coast Customs, renowned for their extreme vehicles, outrageous features and unique designs, are bringing their shop on the road to the Las Vegas Convention Center for the SEMA Show. At the West Coast Customs Experience inside SEMA, West Coast Customs will open their shop to SEMA members who will have the chance to work hand in hand with the crew to build 4 new GM Sonic's before the show is over. The West Coast Customs Experience offers 1 class a day in 4 different areas including Audio/Video, Interior, Graphics and detailing, and Accessories, Wheels and Tires. All of this excitement will be filmed for an upcoming episode of their hit show Inside West Coast Customs on Velocity. (Web site) www.westcoastcustoms.com

VisibleBrands To Build Ad Network For Supermarket Aisle
VisibleBrands, Kirkland, WA, is testing and deploying an ad network that will serve content at the Moment of Decision® in the store and on an opt-in basis at home and on mobile phones. VisibleBrands President, Timothy Morton, said, “Reaching shoppers in a meaningful way has never been more difficult. Our solution links in-home, mobile, and in-store identity creating a unified audience that advertisers can reach through one network. We unlock physical retail as a planned media destination and create a new marketplace for highly optimized advertising and consumer promotion.”
As a first step, the company is delivering digital coupons to shoppers in the supermarket aisle via shelf-edge touch screens. According to Morton, “All you have to do to accept an offer is touch a screen and it”s virtually ‘clipped to the cart’. The company’s goal is to go beyond delivering coupons to offering brand-building experiences combined with campaign analytics.” (Web site) www.visbrands.com

WAT-AAH! Launches New Campaign To Support Growing Nationwide Distribution
WAT-AAH!, a line of functional water for kids free of sugar or sweeteners of any kind, has launched its newest campaign to support the brand's growing distribution in stores and schools nationwide. The campaign is direct and simple, focusing on the bottle, its screaming boy label, and the brand's familiar bright neon colors. The headlines feature child-like hand written sayings and phrases that emphasize the brand name, and plays off its "-AAH!" ending while promoting the positive benefits of drinking water.
"We have met thousands of consumers while promoting WAT-AAH! across the country and have seen how our bottle instantly draws their attention, especially kids. We've seen them imitate the WAT-AAH! Boy and his scream," said Rose Cameron, CEO/Founder of WAT-AAH! "In this campaign, we are simply capturing what consumers love most about our brand." (Web site) www.wat-aah.com

D3 Debuts LED Channel Letter Displays For MetLife Stadium
D3 LED, a leader in specialized LED digital display solutions, was commissioned by Van Wagner Communications, the nation's largest privately held outdoor advertising company, to manufacture LED Channel Letter displays for MetLife Stadium in East Rutherford, NJ, home to the New York Jets and New York Giants. The Channel Letter displays were officially unveiled during the 2011 NFL season kick of game held at the stadium.
D3 designed and manufactured two LED Channel Letter displays that measure 13 feet high by 68 feet wide that spell "MetLife." The displays, located at opposite ends of the stadium, were constructed using five diode L-Caps set on a 50mm pitch. Each display is capable of running solid and changing colors, animations and video content. "We're pleased that D3's innovative LED display technology is now part of the overall fan experience at MetLife Stadium," said Jason Barak, managing partner, D3. (Web site) www.d3led.com/

Marketing Ad Group's Holographic Virtual Greeter Engages Customers, Gains Exposure And Delivers Message
Marketing Ad Group, parent company to the KleenGrip Steri-Strip Shopping Cart handle protectors with Coupons, is expanding their offerings with the Holographic Virtual Greeter. This unique Greeter displays a holographic image projected onto a life-sized cutout that is so unique and lifelike, shoppers can't help but stop and stare. This exciting information, branding and promotional messaging medium uses the very latest in holographic imaging and audio-visual technology to create the illusion of a real person. The Holographic Virtual Greeter can be positioned near the store's entrance and is a high-tech communications platform that serves up in-store information and personal greetings in a decidedly unique fashion.
Bill Barrett, Product Development Manager with Marketing Ad Group, said, "The key to branding is in unique impressions and you can't make a more unique impression than with our Holographic Greeter. Banks, restaurants and retailers are finding this a must have for engaging the customer and meeting their marketing objectives."
Marketing Ad Group offers a Co-Op Program for the Holographic Greeter that offers participating retailers an opportunity to turn it into a revenue producing vehicle for their business while also benefiting from the increased exposure and sales lift it provides. (Web site) www.holographicgreeter.com

Little Caesars Pizza Promotes Five New Varieties Of Caesar Wings®
Wings lovers have a new reason to smile as Little Caesars Pizza continues its commitment to value, quality and convenience by adding five new, tasty varieties of Caesar Wings® to their line-up. "Our new Caesar Wings add another great side item to our every day HOT-N-READY® menu," said Linda "LJ" Jaworski, senior vice president, Marketing & Corporate Communication. "Customers look for variety and value when making meal time decisions and our Caesar Wings provide both, along with some delicious new sauces." For a limited time at participating Little Caesars Pizza stores across the country, customers can purchase an eight piece order of wings for just $5 with no waiting or need to call ahead.

The Coca-Cola Company And World Wildlife Fund Partner To Protect The Polar Bear's Home
Coca-Cola and World Wildlife Fund (WWF) are joining forces in a bold new campaign to help protect the polar bear's Arctic home. For the first time ever, Coca-Cola is turning its iconic red cans white in celebration of the polar bear and committing up to $3 million to WWF's polar bear conservation efforts. The Company is also asking fans in the U.S. to join the "Arctic Home" campaign by texting donations.
"We want to help the polar bear-a beloved Coca-Cola icon since 1922-by helping conserve its Arctic habitat," said Muhtar Kent, Chairman and CEO of The Coca-Cola Company. "That's why we're using one of our greatest assets-our flagship brand, Coca-Cola-to raise awareness for this important cause. And by partnering with WWF, we can truly make a positive difference for these majestic animals."
This holiday season, more than 1.4 billion white Coke cans will help raise awareness and funds to protect the polar bear's home. White bottle caps also will be on bottles of Coke, Diet Coke, Coke Zero, Sprite, Nestea, Minute Maid and more. Coca-Cola has never before changed the color of the red can to support a cause. familiar red can background will be replaced with an all-white panorama, highlighted by the iconic Coca-Cola script printed in red. The eye-catching cans will feature the image of a mother bear and her two cubs making their way across the Arctic. White packaging will be on store shelves.

Gallo Family Vineyards Runs ‘Every Cork Counts’ Campaign To Help Fight Senior Hunger
Americans have the chance to raise funds for Meals On Wheels Association of America (MOWAA) by taking part in the Gallo Family Vineyards Every Cork Counts™ campaign. For every Gallo Family Vineyards cork submitted, a $5 donation will be made to aid in MOWAA's hunger relief efforts. Stephanie Gallo, VP, Marketing, E&J Gallo Winery, said, “With Every Cork Counts, we can raise awareness and funds for this very important issue.”
(Web site) www.mowaa.org

Heinz Ketchup Launches Veterans Appreciation Campaign Asking Diners To Give Thanks
With Veterans Day approaching, Heinz Ketchup is making it easy for Americans to pour on their appreciation for those who have served the U.S. with a charitable campaign that celebrates veterans while also raising awareness and money for Wounded Warrior Project™, a nonprofit, nonpartisan organization that honors and empowers wounded warriors.
The patriotic promotion touts the phrase "Our Turn to Serve" on Heinz Ketchup bottles in participating restaurants nationwide and encourages people to scan a quick response (QR) code on the back of 20-ounce bottles with a smart phone to send a personalized thank you to veterans. For each "thank you" sent and each "like" on the Heinz Ketchup Facebook page, Heinz will donate 57 cents, up to $200,000, to Wounded Warrior Project. Together, the H.J. Heinz Company, L.P. and the Heinz Foundation will collectively donate more than $300,000 to Wounded Warrior Project this year alone. The Ketchup campaign for veterans includes a partnership with the USO. Each custom "thank you" created through the campaign will be sent as a postcard through the USO to a veteran or active military service member with a personal message of appreciation. (Web site) www.woundedwarriorproject.org

The 'Toyland Express!' 3-D Window Display Arrives At The Scholastic Store In SoHo
The "Toyland Express" arrives at The Scholastic Store window in SoHo for a seven-week stop on Broadway. Inspired by Walter Wick's newest book, Can You See What I See? Toyland Express, the store window takes families back to their favorite childhood holiday memory, as they look inside a 3-D toy shop from the 1950s with original toys and props from Walter Wick's studio, including miniature figurines, vintage teddy bears, dolls, and the beloved Toyland Express toy train.
Families can also enjoy a classic Can You See What I See? riddle written by Walter Wick exclusively for the window. Children can solve the riddle and bring their answers to The Scholastic Store to receive 20% off their purchase of the book. A staple on Broadway for more than 10 years, The Scholastic Store's window has been home to some of the most visited children's book displays including, Harry Potter and Star Wars. (Web site) www.scholastic.com

Queue Marketing Taps Anne Archer As New Senior Account Director
Queue Marketing Communications Group, a Chicago, IL-based integrated marketing agency that offers branding and path to purchase services, has added Anne Archer as its new Senior Account Director of Branding Services. Archer has led numerous branding initiatives for Fortune 500 companies, such as Alberto-Culver, Kraft, Quaker Oats and Unilever. (Web site) www.in-queue.com

Mr Youth Names Christian Borges V.P. Marketing Communications
Social marketing agency Mr Youth, has appointed Christian Borges to the newly created position of Vice President of Marketing Communications. Borges brings more than 15 years of communications and experiential marketing expertise to his post. Most recently, he served as Vice President, Digital Communications and Publicity for Deep Focus, which was responsible for developing social media strategies for clients such as Microsoft (Windows Phone), Pepsi and Samsung Mobile. (Web site) www.mryouth.com

InStadium Debuts As Dynamic Digital Media Network At Live Sports Venues
Chicago-based InStadium, a dynamic digital media network at live sports venues, made its debut as the newest and only unwired network in the recently released Nielsen Fourth Screen Network Audience Report. The report, which revealed results for the second quarter, listed InStadium as the eleventh largest location-based national network for visits by adults 18 and older. The InStadium network allows advertisers to deliver marketing communications campaigns to captive large audiences via high definition videos and LED screens.
David Kissel, president and CEO of InStadium, said, "We offer the ability to deliver dynamic messaging on the incredible visual assets inside stadiums at tremendous audience scale, through the high definition, LED screens where fans see replays, game statistics and more. Fans expect and welcome messaging because it is an integral part of the entertainment experience of going to a game."
Paul Lindstrom, senior vice president of Nielsen OnLocation said, "We're pleased to have InStadium join the Nielsen Fourth Screen Network Audience Report. The InStadium unwired network provides an interesting way to reach a large audience of engaged consumers outside of the home." (Web site) www.instadium.com

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