Creative Online Weekly <br> February 08, 2010

Week of February 08, 2010

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Merchandising Marketing Manager Sought

Giant Eagle Unveils Largest Food Store In Western Pennsylvania
Inspired by the open-air markets of Europe, the rich, industrial heritage of Pittsburgh and a true passion for food, Giant Eagle®, Inc. unveiled its third Market District location, a 150,000 square-foot culinary, dining and shopping destination in the new Settlers Ridge lifestyle shopping center in Robinson Township.
"The opening of the new Robinson Market District offers all of our best food ideas and discoveries in one place," said Giant Eagle Senior Executive Vice President and Chief Strategy Officer Laura Karet. "As a company, we are so excited to bring our customers the very best food experience imaginable - fresh, unique, delicious, colorful - all of the things someone thinks about when they taste something new and incredible."
When customers visit this new store, they will enjoy a world-class shopping and dining experience bursting with amazing food and food expertise with everything from cooking classes and demonstrations to celebrity chef appearances and interactive events. "Our food training is extensive," concluded Karet. "Our people experience food from producers located all over the world, from small farmhouses to large suppliers. They then utilize this knowledge to help satisfy the culinary curiosity of our customers, sharing techniques, recipes and ingredients so customers are inspired to try new things at home."

Boss Work Gloves Displayed
Boss Work Gloves is using this two sided merchandiser to display its product. The 2-sided fixed position display creates a horizontal view of the product. The rotor merchandiser is a stock unit and is available with hooks in 4", 6" and 8" sizes . They come in a bright metal finish and look great on the floor. The Boss Work Gloves Merchandiser is available as a stock unit from Midway Displays of Bedford Park, Illinois. (Web site) www.midwaydisplays.com

Nestlé Purina And Kroger Run 'Tales For The Pet Lover's Heart' Campaign To Donate $150,000 To Animal Welfare Organizations Nationwide
Nestlé Purina and Cincinnati-based Kroger Co. have teamed up to launch the second annual "Tales for the Pet Lover's Heart" campaign, celebrating the unique bond between people and their pets, while raising funds for animal welfare organizations nationwide. Together Purina and the Kroger family of stores will donate $150,000 to animal welfare organizations in 2009. The campaign invites pet lovers to share their favorite pet tales with Purina and Kroger online at www.TalesForThePetLoversHeart.com. For each story shared, Purina and Kroger will make an additional donation to animal welfare organizations.
"There is an unmistakable bond between people and their pets," said David Tornberg, marketing manager at Nestlé Purina. "Nestlé Purina is committed to promoting responsible pet care, humane education and community involvement. Our project with Kroger enables us to further engage pet lovers with a program that gives back to the communities in which our consumers live and allows us to share endearing stories about the human-pet relationship." "Tales for the Pet Lover's Heart" runs through November and will culminate with the national airing on WGN America of the "Tales for the Pet Lover's Heart" TV special.
Nestlé Purina's project with Kroger allows the company to create a multi-faceted event across the Kroger family of stores. At the center of the campaign are specially designed "Tales for the Pet Lover's Heart" displays that will convey the companionship and love between people and their pets. The campaign also includes point-of-sale and in-store and circular coupons. Nestlé Purina and Kroger will work with DunnhumbyUSA, a leader in data management, customer analysis, and insight-led planning, to monitor the campaign and identify ways to improve customers' shopping experiences.

Fuddruckers P.O.S. Promotes Fudds Prime™ Burgers, In Fuddruckers Restaurants
Fuddruckers, the Texas-born burger restaurant, launches Fudds Prime™ in participating Fuddruckers across the USA. Fudds Prime™ is Fuddruckers newly branded beef that tells guests they've chosen better beef and a better burger. Fresh, never frozen, Fudds Prime™ is 100% All-American premium-cut, vegetarian-fed beef born and bred only in the USA.
To prove the superior taste and value of Fudds Prime™ burgers, participating Fuddruckers restaurants are offering guests a 1/3 pound juicy Fudds Prime™ burger, grilled to order, Fudd Fries and a drink for just $7 if they create their very own cowboy or cowgirl "Wanted: A Juicy Fudds Prime™ Burger" poster at FuddsPrime.com and bring it into their participating Fuddruckers. Guests are also invited to have a little fun at a digital chicken's expense by playing the Fudds Prime™ Patty Launcher game. P.O.S. signage promotes the "Wanted" poster and Fudds Prime Patty Launcher game promotion in restaurants nationwide.

SAFETOUCH Fiberglass-Free Insulation Introduced
Dow Building Solutions has introduced SAFETOUCH™ Fiberglass-Free Insulation in 53 demographic market areas. Manufactured from the same polyester fibers as clothing and bedding, SAFETOUCH™ has become increasingly popular as an itch-free alternative to traditional batt insulation. No special protection, gloves, or goggles are required when using SAFETOUCH™ because the product does not irritate skin and does not create glass dust. It is similar to its fiberglass counterparts in terms of sound deadening capabilities, R-value, and durability, and also offers additional benefits not found in other insulation: Flexible - easily fitted and repositioned; Friction fit - holds itself in place in most cases, so there's no need for staples and Workable - score the facer with a knife then tear by hand. "Homeowners who would not otherwise consider insulating a do-it-yourself project because of the itch and mess of fiberglass can now use SAFETOUCH™ to complete the project instead of hiring a professional installer," explains Chad Holzer, operations market manager of Dow Building Solutions, North America.

Product Solutions Connecting Technology And Personal Fitness Added At Select Best Buy Stores
Best Buy customers in select markets from Washington, DC to Denver can now turn to the nation's largest consumer electronics retailer for help in satisfying their health and fitness equipment needs. The new health and fitness selection at these Best Buy locations includes more than 30 feet of technology devices organized by popular activities such as running, walking, swimming, and yoga, as well as fitness equipment in some locations.
"We're constantly looking for the most innovative solutions to address our customer's lifestyle needs," said Steve Trier, senior director of customer research & development at Best Buy. "Customers expect quality, selection and service from Best Buy, and with health and fitness, we're matching the right combination of gear with experienced BlueShirts and Geek Squad to help them manage and stay motivated by their fitness routines."
In preliminary tests of the health and fitness concept, Best Buy identified the challenges frequently faced by customers - especially busy moms -- as they try to establish a regular fitness regimen. This early research revealed that while people typically launch a routine with the best of intentions, they often find it difficult to stay interested and on track. They want guidance for using technology to help them get fit, and to help monitor their progress so they are inspired to make fitness a long-term habit. From creating a home gym complete with a TV and surround sound to downloading workout data to the home computer, Best Buy's health and fitness products connect technology and workouts. Health and fitness shelves at these select Best Buy stores are now stocked with the latest heart rate and workout monitoring watches, pedometers, and conditioning accessories; and in many locations customers can also try out elliptical machines, stationary bikes and treadmills from brands including Lifespan, ProForm and Reebok. The health and fitness assortment also includes a wide variety of monitoring watches by Timex, Polar, Garmin, and Sportline. And true to Best Buy's interactive in-store experience, watch displays enable customers to try products and experience the features and functionality firsthand. The assortment also includes headphones from Sennheiser, and pedometers and MP3 accessories designed specifically for workouts. Swimmers, yoga, Pilates and conditioning enthusiasts can choose from products by FINIS, GoFit, and Gaiam. Products for monitoring health, such as scales, blood pressure monitors and books, are also available.
With this product selection, in-store interactive tools and specially-trained Best Buy BlueShirts, customers will walk away with the latest and greatest gear, and an understanding of how technology can help maximize their health benefits, track results and stay motivated.

The Coca-Cola Company Begins Global Launch Of Innovative PlantBottle™
The Coca-Cola Company has introduced beverages in its innovative PlantBottle™ packaging in select markets throughout the world, initiating the Company's journey toward a goal of producing 2 billion of the special PET plastic bottles by the end of 2010.
PlantBottle PET plastic bottles are made partially from plants, which reduces the Company's dependence on a non-renewable resource - petroleum. Other benefits are that it is 100 percent recyclable, and preliminary research indicates that from the growing of the plant materials through to the production of the resin, the carbon footprint for the PlantBottle packaging is smaller than for bottles made with traditional PET.
A variety of products, including Coca-Cola, Sprite, Fresca and DASANI will be in Western Canada in the PlantBottle beginning in December and for the Vancouver 2010 Winter Olympic Games. And for select markets in the Western United States, including Seattle, San Francisco and Los Angeles, PlantBottle packaging will be used for sparkling brands and DASANI in several sizes, starting in January.

Dell Is First In PC Industry To Add Renewable Bamboo To Product Packaging Portfolio
Dell is shipping its Dell Inspiron Mini 10 and Mini 10v netbooks in packaging made from bamboo, a highly renewable material that serves as a great alternative to molded paper pulp, foams and corrugate often used in packaging. Dell is using the material for the product cushions cradling the Mini inside an outer box made from 25 percent post-consumer materials. The company plans to expand its use of bamboo packaging to more products in early 2010.
Bamboo, a member of the grass family, is among the fastest growing woody plants in the world. It can grow up to 24 inches per day and reaches full harvesting maturity in three to seven years, significantly faster than hardwoods. It's strong. Remarkably, bamboo's tensile strength is similar to that of steel, making it a reliable material for protecting technology equipment in transit.
"The use of bamboo for electronics packaging is pretty new, but its viability as a great packaging material can't be ignored," said Oliver Campbell, Dell's senior manager of packaging worldwide. "We're introducing it with mobile products, as it's proven a strong, sustainable and cost-effective solution for packaging those. We're actively working to integrate this and other innovative, agricultural materials into packaging for products across our portfolio."

Moe's First Green Restaurant Launches Brand's Sustainability Initiative
Moe's Southwest Grill, a fast-casual concept featuring fresh southwest fare in a fun and engaging atmosphere with over 400 locations nationwide, recently celebrated the opening of the chain's first green restaurant in Williston, VT. On its way to earning Silver Leadership in Energy and Environmental Design (LEED) from the U.S. Green Building Council (USGBC), Moe's has installed LED lighting, energy efficient cooking equipment, and a technologically advanced air control system that they anticipate will reduce energy consumption by 22 percent. In compliance with LEED standards, the building materials were locally sourced and the laminates, paint and adhesives are all low-emission to help enhance the air quality of the restaurant. In addition, this new location features low flow sink aerators, low flow toilets and waterless urinals. Finally, a unique regional feature is the Freeaire management system for the walk-in cooler that overrides the condensers and evaporators once the outside air reaches a temperature that is equal to or cooler than the desired walk-in temperature.
"This project has been a great learning experience for the Moe's brand," said President Paul Damico. "It has challenged our operations, development and supply chain teams to find solutions that meet the USGBC's high standards." In an effort to make responsible recommendations to Franchise Partners who wish to make their new and existing restaurants greener, Moe's is tracking the usage and cost of Williston's water, waste and energy to determine the impact of these environmentally-friendly improvements. "At the same time, Moe's is working on an energy efficiency strategy for the brand, testing a composting solution and making nutritional improvements," said Damico. "Moe's is committed to a more sustainable future and this marks the beginning of our journey."

Volkswagen Invests $125 Million For New Dealer Storefronts In NYC
Volkswagen Group of America is investing in flagship Audi and Volkswagen dealerships in New York City, as part of its strategic plan to grow business in the U.S. market. The $125 million deal is for the 265,000 square-foot building formerly housing Potamkin General Motors. The building is strategically sited in the highest traffic area of 11th Ave., making it a convenient location for Volkswagen and Audi customers.
"As Volkswagen and Audi move forward on our aggressive plan to increase sales in the U.S., there is no better place to demonstrate our commitment than in Manhattan -- a town synonymous for bold actions and big thinking," said Stefan Jacoby, president and CEO, Volkswagen Group of America. "New York has always been a leading market for the Volkswagen and Audi brands, and these new store fronts will serve to strengthen our business even more. We are proud to be investing in the New York economy, excited to showcase our brands and look forward to seeing more Volkswagens and Audis on the streets of New York."
The new dealerships will showcase Volkswagen and Audi's new showroom concepts, known respectively as "white frame" and "terminal." The dealerships will be part of one of the largest and most prestigious dealers in the area, the Open Road Auto Group. The Group will target to begin selling vehicles in early 2010.

Starbucks Industry-Leading Design Initiatives Help Reduce Environmental Footprint Of Global Store Operations
Starbucks Coffee Company has entered into the construction phase of the U.S. Green Building Council's (USGBC) LEED® Volume Certification pilot program1, which will enable the company to reduce the environmental impact of its stores on a global scale with significant cost and time efficiencies; and Starbucks has also begun implementing its LED lighting conversion program, the result of an alliance with GE Consumer & Industrial to develop a solution that will help reduce energy consumption as well as utility and maintenance costs at Starbucks stores around the world.
"Our new green construction methodologies and lighting efforts have the rigor to help us achieve our environmental goals and the flexibility to support our scale," said Arthur Rubinfeld, president, Starbucks Global Development. "Through innovative leadership and collaboration, the USGBC and GE have made valuable contributions that are advancing our sustainability initiatives."
Over the next six months, Starbucks will build or renovate a minimum of 10 pilot stores in six different bioregions2 around the world. Once the pilot stores' environmental strategies are audited and approved, they can be replicated elsewhere. This capability will allow Starbucks to reach its goal of achieving LEED certification for all new company-owned stores worldwide beginning in late 2010. Starbucks global support center in Seattle, Wash. and its Sandy Run, S.C. roasting plant have both earned LEED Gold certification. With input from Starbucks about its specific lighting needs, GE developed a highly energy efficient LED product that complements Starbucks store design approach and fits existing fixtures. Starbucks has begun implementing the LED lighting conversion program in all company-owned stores in the U.S. and Canada, and has already completed installation in more than 1,000 U.S. locations.

Marriott Accelerates Green Hotel Development
Marriott International will expand its green hotel portfolio ten-fold over the next five years by introducing a green hotel prototype that will be pre-certified LEED® (Leadership in Energy and Environmental Design). The green hotel prototype, which will be available in April 2010, will save owners approximately $100,000 and six months in design time, and reduce a hotel's energy and water consumption by up to 25 percent, based on national averages.
The green hotel prototype has been created for Marriott's Courtyard brand, which has a development pipeline of nearly 160 hotels worldwide. In 2010, the company expects to introduce similar green hotel prototypes for its Fairfield Inn, Residence Inn, SpringHill Suites and TownePlace Suites brands, which represent more than 290 hotels in the pipeline worldwide.
While many of the benefits of LEED certification, such as improved energy savings, better indoor air quality and reduced CO2 emissions, are transparent to guests, others are easier to identify such as easy access to public transportation, in-room recycling, and light sensors in the guest rooms. The Courtyard Settler's Ridge in Pittsburgh, Penn., scheduled to open in the summer of 2010, will be the first to be built based on the new green hotel prototype concept.

Apple Store Opens On NYC's Upper West Side Offering More Macs, iPods And iPhones Than Any Store In The World
Apple® is opening its newest retail store on New York's Upper West Side. Set beneath a breathtaking all-glass arched roof, the street level of the Apple Store® Upper West Side offers more Macs, iPods and iPhones than any store in the world for an incredible hands-on experience. The lower level features the largest area ever created by Apple for personal training and technical support, including a 45-foot Genius Bar. Located on Broadway at 67th Street, the Apple Store Upper West Side is just minutes from Lincoln Center and Central Park.
"We opened our first store in Manhattan seven years ago, and the response has been incredible," said Ron Johnson, Apple's senior vice president of Retail. "We hope our new store on the Upper West Side will become as much a part of the community as our stores in SoHo, the Meatpacking District and on Fifth Avenue." A highly trained team of more than 200 employees brings the unique Apple retail experience to the Upper West Side, offering the same legendary services that Apple stores provide around the world.

LEGO(R) KidsFest Debuts In Connecticut; First Of Its Kind Interactive Family Show
LEGO Systems and LIFE Marketing & Events have produced LEGO® KidsFest, a three-day family show, presented by Big Y and Comcast, designed to bring the LEGO world to life through interactive, creative and educational activities. The show recently debuted at the Connecticut Convention Center in Hartford.
Packed with activities, information and fun for the entire family, some of the LEGO KidsFest main attractions include: life-sized and miniature LEGO models, displays, and trainscapes built by LEGO fans, hobbyists and clubs, build, race and play tables and ramps, a LEGO video game gallery, live stage demonstrations and LEGO competitions. A local celebrity building contest, fashion shows and live entertainment are scheduled. Additionally, a wide variety of exhibitors will showcase exciting products and services.
"There is no better way to usher in the holiday season for families than with the exciting activities we have scheduled at LEGO KidsFest," said Vince Rubino, events manager at LEGO Systems. "This first-time event will engage families in quality fun together and hopefully will provide a lasting memory."

New Oakley Elite Products Represent Ultimate In Design And Technology
Oakley has introduced an ultra-premium product collection called Elite. Products in this ultra-premium collection are so unique, a special Elite icon was created to sign them with authenticity and differentiate them from other products. Releases in the new design family will span the range of Oakley product categories, and premier introductions include Oakley Elite C SIX(TM), Elite C SIX Aluminum and Elite Pit Boss(TM) sunglasses, as well as the Elite Time Bomb® II wristwatch and the Elite Assault Boot(TM). Elite products blend old world craftsmanship with world-class design innovation that pushes the limits of technology. The term "elite" applies both to the design family and to those who will acquire these rarities, as quantities of certain products may be extremely limited. The Oakley Elite C SIX(TM), Elite C SIX Aluminum and Elite Pit Boss(TM) sunglasses, as well as the Elite Time Bomb® II wristwatch are available for purchase at select ILORI boutiques. Select pieces of the Elite product collection are also available at select Oakley Stores nationwide.

New Dell Inspiron Zino HD Brings Compact Size, Versatility And Power To Home Computing
Dell has introduced the mini-sized Inspiron Zino HD, which is versatile enough to handle tasks from basic computing chores to driving a big-screen, High-Definition video media center. With a choice of colors, the Inspiron Zino HD can be easily personalized to add flare to any room in the home. The Inspiron Zino HD includes standard HD-capable integrated graphics, HDMI output and built-in networking that make it smart for typical home and student computing activities such as word processing, e-mail, organizing photos and music, and surfing the Internet. The Inspiron Zino HD is also ideal as an additional household PC that can fit in tight spaces and make home networking a cinch. It measures about 7.75 inches square and 3.5 inches tall.
"The Inspiron Zino HD proves again that great things can really come in small packages," said John Terwilliger, Director of consumer products. "It is a fashionable and functional computer that is small enough to fit almost anywhere in the home and can be personalized for the style-minded."

Innovative Leashes Make Dog Walking Easy For Pet Owners Young And Old
To make walks and runs more enjoyable for both dogs and their owners, the EzyDog Walking System has been introduced featuring unique leashes, handles and harnesses combined with the best in sports technology. EzyDog leashes focus specifically on grip and leash control. Thanks to their shock absorbing technology and advanced ergonomic design, these leashes are making dog walking easier for a wide range of pet owners -- from athletic skateboarders to elderly arthritis sufferers.

GE Profile™ Free-Standing Range With Induction Cooking Now Available
The new GE Profile™ 30" free-standing range with induction cooking is now available in North America. Long preferred by commercial chefs and discriminating European cooks alike, induction cooking provides superior control over virtually any recipe. This technology has been available in cooktops, but this is the first time GE has offered a range with induction cooking technology. The innovative technology cooks via a magnetic field to provide the responsiveness of gas, remarkably fast heating and excellent efficiency. Offered exclusively under the GE Profile brand, the range provides home cooks the higher level of control needed to achieve superior results.

New Godiva Truffle-Inspired Specialty Coffees Now Available In Grocery Stores Nationwide
Godiva Chocolatier introduces a new line of specialty coffee designed to turn the everyday ritual of drinking coffee into a rich, indulgent experience. Available in both flavored and regular varieties, Godiva Coffee combines high-quality medium roast beans with the world-famous flavors of Godiva's signature truffles to create a delicious coffee that can be brewed at home. Godiva Coffee is now available nationally in grocery stores and comes in seven tempting varieties.

Paula Deen Spices Roll Out To Retailers For Holiday Season
A new line of Paula Deen spices, manufactured and distributed by Quality Food Brands, are expected to be available in more than 10,000 retail stores for the holiday season. The Paula Deen line will initially consist of six custom blended varieties of spices that include spice grinder bottles of sea salt, black peppercorns, garlic sea salt, poultry seasoning, onion sea salt, and cinnamon sugar.

New NV Absinthe Verte By La Fee Enters U.S. Markets As First Premium Mainstream Absinthe
George Rowley, CEO & Brand Owner of La Fee has introduced NV Absinthe Verte, imported to the U.S. from Paris, France and described as the first Premium Mainstream Absinthe. After ten years evolving this market, Rowley is proud to unveil the new dynamic direction for absinthe, which will draw in a broader group of both consumers and bars to this once forgotten mystical elixir. At 38%ABV 76 degrees PROOF, NV is distilled with Grand Wormwood, Anise, Fennel and a little something special from La Fee - representing a giant leap forward for the category into mainstream spirits, with affordability at no compromise to quality from The House of La Fee.

Reware Juice Bag Uses Solar Energy For Charging Hi-Tech Gadgets
The Atlanta,GA-based company Reware has developed a portable charging system that uses the innovative copper-based CIGS (Copper-Indium-Gallium Sulfide) solar film. Called The Reware Juice Bag, this everyday-like tote bag offers the added benefit of a built-in electronic charging station that can recharge small electronic devices, including satellite and cell phones, GPS units, PDAs, iPods, MP3 players and digital cameras. The Reware Juice Bag weighs the same as a normal backpack and comes equipped with a built-in universal socket into which devices can be plugged. A light-weight, copper-based solar panel located on the outside of the bag captures the sun's energy and charges the system as you go about your daily activities. The time it takes to charge an electronic device is equivalent to the time it takes using a standard electrical outlet -- between two and six hours.

Tyson Foods Introduces Four New Any'tizers Varieties With Sauce And Stir Packets
With Americans snacking now more than ever and an expected 19% increase in people eating snacks to occur over the next 10 years, Tyson Foods is expanding its Tyson® Any'tizers® product line with four new, flavorful varieties featuring Sauce and Stir™ sauce packets. Available in the grocer's frozen food section, the new Tyson® Any'tizers varieties include Chicken Breast Chunks with General Tso Sauce, Chicken Breast Chunks with Spicy Sweet & Sour Sauce, Crispy Breaded Wings with Citrus Fire Sauce and Crispy Breaded Wings with General Tso Sauce. Made with the highest quality chicken, these bold new flavors offer protein-packed options that can be customized with the two included sauce packets to satisfy any snacking occasion.

New ActiveONE GPS Safety Cell Phone Available
The ActiveONE(TM) GPS Safety Cell Phone is a new business card sized GPS-enabled device that provides routine or emergency personal assistance with just the press of one button - anytime and anywhere. When a user pulls out their ActiveONE(TM) GPS Safety Cell Phone and presses the center "CARE" button, they are immediately connected to a live personal care dispatcher standing by to assist 24/7 who has their complete personal information, name/number of key family contacts and vital medical details that were previously provided. They simply tell the dispatcher the type of assistance they need and he/she will respond appropriately. The ActiveONE(TM) GPS Safety Cell Phone also incorporates a whole new level of personal protection never before possible in a combined mobile medical alarm and personal emergency call system.

La-Z-Boy And Hydropool Offer New Residential Spa Collections
La-Z-Boy Incorporated has partnered with Hydropool Industries to launch two new collections of luxury portable residential spas. Through this new licensing agreement, Hydropool will design, manufacture, sell and market the products under the La-Z-Boy brand name. The La-Z-Boy Spa program will initially include a total of eight models with the Signature Collection featuring four high quality introductions and the Premier Collection offering four cutting edge spa designs. La-Z-Boy Spas will be made available through retail outlets in the United States in early- to mid-2010.

Pop Secret Launches New Jumbo Popping Corn Kernels
Diamond Foods will be adding Pop Secret Jumbo Popping Corn Kernels to its Pop Secret product line in early 2010. The product will be launched into select markets across the country. The new offering marks the brand's first product offering into the fast growing popping corn kernel market.
"We are excited to offer Pop Secret Jumbo Popping Corn specially designed to enhance popcorn events such as family movie night," said Andy Allcock, Pop Secret Brand Manager. "This is an ideal time to launch a kernel product as the market is growing at a double digit sales rate driven by the consumer trend toward more in-home entertainment and the need for convenient, economical, snacks that pair with these activities."

Starbucks Debuts Two Single-Serve Flavors For TASSIMO
TASSIMO and Starbucks have introduced two new single-serve coffeehouse-style beverages - Starbucks® Latte Primo and Starbucks® Cappuccino Primo for TASSIMO. The brands worked closely together to ensure that each beverage would provide an exceptional coffee experience. Each Starbucks® Latte Primo and Starbucks® Cappuccino Primo for TASSIMO beverage is designed to bring out optimal flavor and provide the perfect combination of high-quality Starbucks® coffee and milk creamer. The TASSIMO machine, manufactured and perfected by Bosch, reads each encoded disc and adjusts the temperature, brewing time and amount of water to guarantee a great latte or cappuccino each and every time. Just in time for the holidays, the new Starbucks® Primo beverages for TASSIMO will be available at national retailers beginning Dec. 1.

Taylor Swift And American Greetings Partner For 'You Belong With Me' Line Of Cards
Country/pop Taylor Swift has partnered with American Greetings to create a line of greeting cards, gift packaging, stationery, online photo personalization products and online greetings. Product will begin arriving on store shelves and be available online in spring 2010. The exclusive partnership provides a new opportunity for Taylor Swift fans and greeting card enthusiasts to connect with the people closest to them through Taylor's words. Taylor will be working with American Greetings' editorial and creative teams to design, develop and create a line of cards and products that reflect and demonstrate not only her personality, but bring her stories and words to life. The new Taylor Swift greeting card collection will be sold through American Greetings' retailer partners.

Jamba Juice Promotes Susan Shields To CMO
Jamba, Inc. has promoted veteran marketer Susan Shields to Senior Vice President and Chief Marketing Officer, Jamba Juice Company. She will join the Jamba Juice executive leadership team reporting directly to James White, President and CEO. In her new role, Shields will help drive comprehensive growth of the Jamba brand through leadership of all system-wide marketing and total innovation initiatives. She previously held the position of vice president of consumer products, licensing, and growth initiatives at Jamba Juice.

The Sports Authority Appoints J. Schumacher EVP And CMO
The Sports Authority has appointed industry veteran Jeffrey Schumacher to the position of Executive Vice President and Chief Marketing Officer. In this position, Schumacher will oversee all marketing, advertising, private brand strategy, digital/eCommerce, corporate and business development strategy. Schumacher previously served as a Partner in McKinsey & Company's North American Marketing and Sales Practice.

Maple Leaf Foods Appoints Stephen Graham CMO
Maple Leaf Foods has appointed Stephen Graham to the new position of Chief Marketing Officer. He will be responsible for providing executive leadership for marketing programs across Maple Leaf Foods, including the building of strong brands and innovation strategies that will help drive the Company's growth as a leader in consumer packaged foods. Graham is a widely recognized marketing executive, in both Canada and the U.S. He began his career at Procter & Gamble where he helped them rapidly grow a number of their personal care brands. At Coca-Cola, he led the successful repositioning of the Coca-Cola brand. Through his consulting company, he has advised some of the world's leading consumer companies on corporate strategic planning, major marketing and sales growth initiatives.

Expand Attaché Offers Padded Nylon Carry Bag
With the Expand Attaché, you can easily bring your message to your target audience. Whether you are giving a presentation or attending a trade show, this compact, and lightweight (12 lbs.) display allows for a quick and easy set up. Its design can accommodate a wide variety of graphic configurations and is made from a durable, recyclable plastic. The Expand Attaché comes in a padded nylon carry bag with many pockets to meet your presentation needs. The Expand Attaché allows you to customize your presentation with different graphic sizes and configurations. For more information, call 800-758-3020. (Web site) www.expandmedia.com

MG Design Expands Showscape™ Rental Program
MG Design's new, expanded rental program, showscape™, contains a full complement of exhibit solutions from off-the-rack rental kits to hybrid rental exhibits that range from custom element add-ins to full-on exhibits. These exhibit elements have been designed and engineered by the same expert team that creates award-winning, custom exhibits for MG Design clients. "Saving money without sacrificing the brand is a reality that exhibit managers face. Even as the economy improves, value provided is a critical factor in choosing an exhibitor partner and this mindset is here to stay," said Gail Behun, MG Design vice president - sales. "Our new rental program does more than reduce capital outlays. We've engineered the showscape portfolio to require less installation time and to be lighter for reduced shipping costs and impact on the environment." MG Design kits are an off-the-rack solution, but they don't sacrifice design for price and ease. The showscape rental kits are designed with form and function in mind to deliver results for clients looking for a solution on short notice. For more information on showscape, visit (Web site) www.showscaperental.com

EventMover Transports New Nissan LEAF Zero Emission Electric Car On Nationwide Tour
Nissan North America has contracted with EventMover, to transport the new Nissan LEAF zero-emission, all-electric car on its 22-city nationwide tour, which began November 13 in Los Angeles. EventMover is responsible for moving the vehicle from location to location in a specially equipped and branded trailer, with a dedicated driver that will accompany the vehicle throughout the duration of the campaign. "Nissan North America has put their trust in us to safely and efficiently move the LEAF across the country in its premiere tour," said Jim Chretien, Vice President, EventMover. "Our extensive experience in the automotive industry, and in particular our unique experience in transporting high-end, one-of-a-kind vehicles and concept cars, makes us the ideal partner for this event."
The LEAF is being transported in a 53', bio-diesel, air ride, enclosed vehicle transport trailer that is equipped with climate control and articulating upper and lower level floors. The trailer boasts several efficiencies of operation including a precise dispatch operation that runs on least mileage routes, and special air foils have been installed to increase the miles per gallon of fuel. In addition, a pup generator will be used when the engine is off to operate the air conditioning and basic 110/120v requirements off the tractor trailer's main batteries. The generator automatically reads the drain on batteries and boosts their charge as needed.
"The transport trailer we opted to use for the LEAF tour is green certified, keeping in line with Nissan's efforts to improve the environment at every opportunity," stated Michael Harrell, Director, Client Services, EventMover. "We have a long history with Nissan, having provided special transport for many of their new car introductions and concept car show tours over the years. The Nissan LEAF is an exciting vehicle and is poised to have a huge impact on America's automotive history. We're proud to be part of the LEAF Zero Emission Tour." Nissan's five-passenger, five-door, gasoline-free LEAF will be competitively priced and available for sale in the U.S. in late 2010. (Web site) www.eventmover.com

Creative Channel Services Names Gregg Nole As SVP Client Solutions
Leading retail marketing agency Creative Channel Services, LLC (CCS) has added Gregg Nole to its executive team as senior vice president of client solutions. In this newly created role, Nole is responsible for overseeing CCS' acquisition and management of client relationships, developing strategic partnerships, and leading CCS' business team to offer consultative services that drive client success at retail. Gregg Nole comes to CCS with more than 30 years of experience in the retail consumer electronics / IT space, including 18 years at Sony Electronics, Inc., where he most recently served as director of channel services, consumer sales and marketing.

Successful Subway franchise Pilots Create Increased Demand For Second Generation Drive-Thru Kiosks
Several Subway locations are scheduled to integrate the second generation self-service drive-thru system introduced by NEXTEP SYSTEMS and MRI, including one in Loveland, Colo., and another in Cheyenne, Wyo. With hardware developed by MRI and software developed by NEXTEP, this next generation drive-thru concept is an innovative, direct self-ordering interactive device for outdoor use at a typical quick-serve restaurant (QSR). Orders are placed directly by the customer using the interactive touch screen on the 32" high-bright portrait style display. The display allows for use in direct sunlight while the robust touch screen supports customer interaction with bare or gloved hands in dry or wet conditions.

The advanced features of the next generation drive-thru kiosk include: A 32-inch interactive touch screen designed for optimum viewing that allows drivers to order at the kiosk with just a touch of a finger. Gone is the garbled, disembodied voice of the attendant trying to understand and repeat orders. The customer controls the ordering experience. An ambient light sensor that automatically adjusts the screen's brightness level, depending on the brightness of the surroundings. Even on the sunniest days, the screen will appear razor sharp. A special screen feature called DPS (Display Positioning System) displays the information right where the driver touches the screen. So whether a family is ordering from a Hummer or a Hyundai, the screen information will be right at eye level. A proximity sensor detects an approaching vehicle and displays a welcome screen and voice prompt, so the device is ready to accept orders as soon as the car or truck pulls up. A bar-code scanner and credit-card reader enable payment as soon as the food is ordered. No need to fumble with change or signatures at the window-customers can just grab their food and be on their way. A webcam option that allows restaurant staff to view the customer placing the order for even more personalized service. A Thermal Management System, which can be used in all outdoor environments and operates in temperatures from -4 degrees Fahrenheit up to 122 degrees Fahrenheit.
Bill Dunn, president and CEO of MRI said, "The QSR industry is constantly looking for ways to improve the customer experience at the drive-thru window since it represents over 60 percent of store sales, while customers simply want an easier and quicker way to order. With NEXTEP's intuitive self-ordering software and MRI's robust outdoor design we are proud to introduce this industry-changing technology solution." (Web site) www.nextepsystems.com

Tuaca Liqueur Names Boxing Clever Agency of Record
Tuaca Liqueur has named Boxing Clever its promotional and interactive agency of record for North America. Boxing Clever will provide creative for promotions, events, and mobile and digital marketing. "TUACA is an exciting emerging brand with tremendous versatility," said Dave Scott, Partner, Boxing Clever. "This new relationship has energized our agency as they are really receptive to new ideas, emerging technology, and breaking the mold on spirits marketing." (Web site) www.boxing-clever.com

Welch's unveils A New 'Real. Grape. Goodness' Campaign
Celebrating its delicious and inherently healthy Concord grape, Welch's has introduced its new 'Real. Grape. Goodness' campaign. Welch's Concord grapes, which are grown by approximately 1,200 family-farmer owners in vineyards across North America, are pressed to make Welch's 100% Grape Juice and other grape-based products. This natural super fruit and the farmers who grow it, represent the authentic essence of Welch's, and they are being brought to life through new TV, print and online commercials, a strong website presence and revamped product labels.
"Moms today have a growing interest in knowing the full story of where their food comes from. This includes the ingredients, how the foods are made, and the people that make them. We have a brand that fits the changing interests of consumers and are bringing that story to life," said Chris Heye, V.P. of Marketing, Welch's. "As part of this effort, everything you see or hear about Welch's is the real deal. The vineyards are real, the grapes are real, and so are our family-farmers; they're not played by actors."

Zoom Media Acquires Gym TV
Zoom Media Corp and its subsidiary, ClubCom International Limited, a leading provider of digital out-of-home media in Health & Fitness venues in the UK and around the world, has acquired Gym Screen Media ("Gym TV"), a 160 venue digital channel located in high-end fitness centers across the UK, including David Lloyd, Virgin Active and Total Fitness. The acquisition, Zoom's fourth in just over a year in the digital fitness space worldwide, expands Zoom's network of fitness facilities to over 650 digital venues across the UK and over 2,200 across the globe. In addition to the UK, Zoom currently operates the largest fitness digital media network in both the US and Canada, with almost 2,000 venues between the two countries. (Web site) www.zoommedia.com

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