Creative Online Weekly <br> February 13, 2012

Week of February 13, 2012

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New — 2012 CATALOG www.abovealladvertising.net/catalog-2012.html

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Three new Dr. Scholl's Shoes Stores Celebrate Grand Openings
Dr. Scholl’s Shoes celebrated the grand openings of its first three retail stores in Las Vegas, Ellenton, FL, and San Marcos, TX, featuring men’s and women’s sandals, casuals, boots and sport shoes. The stores have a special section dedicated to providing men's and women’s slip resistant Dr. Scholl's Work Shoes, as well. To help consumers maintain a healthy, active lifestyle, the stores also offer an assortment of foot care products, including Dr. Scholl’s’ Massaging Gel Insoles, a variety of Dr. Scholl’s for Her footcare products, and Dr. Scholl’s socks. In addition, each of the stores features a Dr. Scholl’s Custom Fit Orthotic Center, which uses Footmapping technology to identify unique foot pressure points and arch type and then recommends a Custom Fit Orthotic insert for all-day comfort.

ECO Center Offers A One-Stop Station
AM Conservation Group has created the ECO Center™, which is stocked with original solutions that enable consumers to practice conservation in every room of the house. “Every product in the ECO Center line is designed to be simple to use and to help consumers save money on utility bills through conservation of water and energy,” said Danielle Polley of AM Conservation Group. (Web site) www.amconservationgroup.com

SMIRNOFF Debuts New Flavored Vodkas
SMIRNOFF® Vodka has introduced two new flavored vodkas, Whipped Cream and Fluffed Marshmallow. Created from SMIRNOFF No. 21™, both SMIRNOFF Whipped Cream and SMIRNOFF Fluffed Marshmallow Flavored Vodkas deliver a smooth, creamy taste and sweet flavor that can be enjoyed as a shot or in cocktails. SMIRNOFF Whipped Cream and Fluffed Marshmallow Flavored Vodkas are perfect when the mood calls for something beyond the usual.
“Flavored vodkas continue to be widely enjoyed by our consumers, which is why we’re consistently adding innovative, high quality flavors to the SMIRNOFF portfolio,” said David Tapscott, Brand Director, SMIRNOFF. “We’re confident that the new SMIRNOFF Whipped Cream and Fluffed Marshmallow Flavored Vodkas will be broadly embraced, much like their namesake dessert counterparts.”

Toys"R"Us Bolsters Electronics Assortment, Creating Powerful Destination For Portable Devices And Accessories
Toys"R"Us has reinvented its assortment of consumer electronics and tech accessories as it continues to stay at the forefront of emerging trends for kids and families. New and expanded product categories include prepaid mobile phones, tablet computers, headphones, iPod docks, digital cameras and accessories for the Apple® ecosystem.
The company has redesigned its electronics department and significantly increased the space dedicated to consumer electronics by developing an open floor plan and adding interactive displays to all its stores across the country. Here, customers can get a hands-on look at select devices and expert help from Toys"R"Us employees. At the same time, the company has worked to strengthen its leadership position in family-oriented video games and movies, licensed electronics, musical instruments and karaoke.
"At Toys"R"Us, we continually seek ways to offer the latest in consumer electronics products and we are excited to add new portable items to our assortment such as no contract mobile phones, tablet computers, electronic reading devices and more," said Troy Peterson, Vice President, Divisional Merchandising Manager, Electronics and Entertainment, Toys"R"Us. "Our customers are sure to enjoy the newly redesigned department, which allows them to get hands-on experience with many of our new products, as well as demos of some of the hottest video games available."

Staples Features Tech Displays Offering Consumers Savings And Selection This Holiday Season
Staples is making it easy to shop and save on the newest technology this holiday season, by offering shoppers the ability to test-out e-readers, mobile phones and tablets in-store at interactive displays. "Staples is offering great value to our customers this holiday shopping season with a broad range of the hottest technology and unbelievable deals all season long," said Jevin Eagle, executive vice president, merchandising and marketing, Staples. "With the latest selection of laptops, tablets and a full line of e-readers including the new Kindle Fire, Staples makes it easy to find great tech products for everyone on their list."

Gatorade Displays G Series
Gatorade has powered sports teams for decades as one of PepsiCo's billion-dollar brands. However, having grown beyond its athlete core user and with a higher than average price point, the brand began losing market share in the fragmented sports drinks category. PepsiCo engaged WD Partners, a Dublin, OH-headquartered retail design firm, to help refocus Gatorade on its athlete constituency. The lynchpin for the brand’s revival would be the launch of the G Series and G Series Pro lines.
WD developed in-store merchandising strategies and graphic systems that increase their visibility in the center aisle and highlight product features as well as planograms to maximize product pack out and secure incremental space. The G Series and G Series Pro lines have been rolled out in thousands of grocery, c-store, general nutrition, and sporting goods retailers nationwide. (Web site) www.wdpartners.com

Ticketmaster Tickets Now Available At More Than 70 Simon Mall Locations Nationwide
Ticketmaster has opened twenty-two additional Ticketmaster ticket purchasing locations in Simon malls, for a total of seventy-two Simon Malls now offering Ticketmaster event tickets at Guest Services. "Recognizing the strategic value of Simon as a distribution channel, we worked together, to deliver a solution that would raise awareness of events and provide an onsite ticket purchasing option for our fans in their neighborhood shopping mall," said Sandy Gaare, executive vice president of retail partners, Ticketmaster. In each of the seventy-two participating Simon malls, fans may purchase tickets at the Guest Service desk from a Simon associate. Tickets are printed on traditional ticket stock and are produced on location.

Starbucks Acquires Evolution Fresh To Establish National Retail And Grocery Health And Wellness Brand
Starbucks Coffee Company has acquired Evolution Fresh, which sells premium juice products. With this acquisition, Starbucks will reinvent the $1.6 billion super-premium juice segment, its significant next step in entering the larger $50 billion Health and Wellness sector.
Jeff Hansberry, president, Channel Development for Starbucks, said, "Not only are we able to tap into the $1.6 billion super-premium juice market, but the acquisition of Evolution Fresh marks an important milestone for us within the $50 billion Health and Wellness sector."
Evolution Fresh was started by the original founder of Naked Juice, Jimmy Rosenberg. Evolution Fresh is one of the only true juiceries left in the industry that still cracks, peels, presses, and squeezes its own raw fruits and vegetables. Using an innovative technology new to juice called High Pressure Pasteurization (HPP), Evolution Fresh is able to deliver one of the only "never heated" juice products for an increasingly larger number of its offerings, ensuring fresh tasting and nutritious juices. To showcase Starbucks growing portfolio, and as consumers become increasingly aware of Evolution Fresh, Starbucks plans to introduce a new health and wellness retail concept which will further redefine the super-premium juice category and experience for consumers unlike any prior existing juice retail, planned for early-to-mid calendar 2012.

Nissan LEAF Charges Up With SunPower
Nissan North America and SunPower will team up to help Nissan LEAF electric vehicle owners learn how a residential solar power system from SunPower can reduce their carbon emissions and control the cost of charging their electric vehicles. "Nissan LEAF owners are conscientious about their energy use, and it makes sense for them to understand how they can offset the power that their all-electric LEAF requires with clean, renewable solar power generated from their own rooftop," said Brendan Jones, director, Nissan LEAF marketing and sales strategy, NNA. "SunPower is the leading manufacturer and installer of residential solar power systems in the United States, and offers the most efficient solar power technology on the market today."
"Solar power is a reliable, cost-effective technology for homeowners today," said SunPower President and CEO Tom Werner. "High efficiency SunPower systems are guaranteed to perform over the long term, maximizing the power generated and the monthly savings."

New Era Introduces Its First Chicago Flagship Store
New Era, an international lifestyle brand, has named Chicago as the location for its tenth flagship store globally. Centrally located in the heart of downtown Chicago, New Era will bring its renowned headwear, apparel and accessories to one of America's premier cities. The NEW ERA CHICAGO Flagship will offer exclusive, limited product unavailable anywhere else in the Chicagoland area. The two level, 4500 square foot store is New Era's largest location to date. The store will house licensed and New Era branded headwear, apparel and accessories for men, women and kids. In addition to the brand's 59FIFTY fitted cap and 9FIFTY Snapback, the Chicago flagship will also feature a wide selection of New Era's fashion headwear collection, the EK Collection. This is New Era's first owned and operated retail presence in the Midwest. Chicago will serve as a test market for new retail formats the brand is rolling out. Following the large scale flagship, the brand will open numerous locations comprised of small scale company stores and outlets throughout the greater Chicagoland area though 2013.
"The blend of sport culture, art and fashion in Chicago offers New Era a perfect testing ground for new retail formats. Our extended presence in the market offers us several major touch points to connect to our evolving consumer base," said Cal Lawson, Director of Retail Operations. "The New Era brand now has more flexibility to circulate unique product in the market place through our expanding retail."

Dunkin' Donuts And Hillshire Farm Team For First Time To Offer Breakfast Sandwich
Dunkin' Donuts has teamed up with Hillshire Farm® for the first time to introduce the new Smokehouse Sausage Breakfast Sandwich, a hearty breakfast sandwich featuring the delicious taste of Hillshire Farm Smoked Sausage. Available for a limited time at participating Dunkin' Donuts restaurants nationwide, the Smokehouse Sausage Breakfast Sandwich features a warm, toasted English muffin stacked with egg, melted American cheese and juicy, smoked-to-perfection split sausage.
"We're always looking for ways to innovate around our breakfast menu and introduce new and unique flavor choices," said Stan Frankenthaler, Dunkin' Brands' Executive Chef and Vice President of Product Innovation. "By partnering with Hillshire Farm, we have created a breakfast sandwich that features the delicious ingredients and natural spices of Hillshire Farm Smoked Sausage that people have enjoyed for generations."

Earl's Court Opens In New York City For Ultimate One-Stop Dining Experience
Earl's Court™, a new concept from acclaimed restaurateur and entrepreneur Robert Earl, has opened its first location on John Street in downtown Manhattan. Earl's Court™ is a gathering of great food concepts all under one roof: Earl of Sandwich®, The Original SoupMan®, Billy's Bakery™, Sushi Express, Greens, ShakeBar, Lavazza, Italy's Favorite Coffee and Libations 101™. Earl's Court encompasses 4400 square feet of restaurant and lounge space and has seating for over 200. The reinvention of the traditional food court, Earl's Court brings together iconic restaurant brands with new concepts creating a high energy environment designed to meet the modern dining tastes of the vibrant John Street neighborhood.
"As the public's taste in food court offerings evolves beyond burgers and reheated pizza we have created a modern alternative with a diverse array of progressive and innovative eateries. There is no place I would rather debut our first Earl's Court than New York City," said Robert Earl. "We have partnered with two New York institutions-The Original SoupMan and Billy's Bakery, and with Lavazza to serve the finest espresso-based beverages and coffee drinks. Adding to those brands we now have our second Earl of Sandwich in New York City, and several new concepts all of which we expect will meet the culinary needs of this vibrant and historic neighborhood."

Energy Kitchen Proves Fast Food Doesn't Have To Be Fat Food
Energy Kitchen, the healthy, fast-casual eatery founded in New York, is poised to open 40 new restaurants throughout the United States in the next two years and a total of 1,000 stores over the next 10 years. Energy Kitchen is a healthy, fast-casual restaurant that provides nutritious and convenient meal choices by offering healthy burgers, wraps, salads, and smoothies.
Everything on the menu is 500 calories or less and is grilled, baked or steamed, never fried, and cooked to order. In a world where fast food is king, Energy Kitchen is revolutionizing the way people eat by changing the conception that fast food has to be fat food.
In addition, to tasty burgers made from sirloin, bison, turkey, and chicken, Energy Kitchen serves entrees like grilled salmon and turkey meatloaf. Also, consumers cannot be tempted to order unhealthy sides like greasy fries or onion rings with their meal, because Energy Kitchen offers healthier side options including baked fries, steamed vegetables, mashed sweet potatoes and asparagus salad.

Walmart Launches New Mobile Apps To Give Customers Better Shopping Experiences
Walmart has launched new applications for the iPhone and iPad designed to give its customers tools to plan their weekly shopping trips as well as a new way to access Walmart both in-store and online. The new apps will enable millions of customers to enjoy an enhanced, seamless shopping experience across Walmart's 3,800 U.S. stores and Walmart.com through mobile devices.
The two free applications are the first of several mobile products to be rolled out from the recently formed @WalmartLabs group under Walmart's Global eCommerce unit. The iPhone application features new updates that include smart shopping lists with integrated access to manufacturers' coupons and support for QR code scanning. Walmart's first-ever iPad application delivers a rich experience that allows customers to browse, search and purchase their favorite items online, as well as the ability to browse the inventory of their local store from the comfort of their home.
Gibu Thomas, Walmart's senior vice president of mobile and digital, said, "We can greet each of our customers by name, guide them through our stores, and give them product recommendations and real-time savings - all from their mobile devices."

American Standard Offers New Faucet That Delivers Filtered Drinking Water Straight From The Tap
American Standard is offering its new Streaming Filter Faucet that delivers filtered drinking water straight from the tap, making great-tasting water easier to enjoy and better for the environment. American Standard Brands seamlessly integrated an innovative filter system with a contemporary styled single-control kitchen faucet to provide crystal clear, odor-free drinking water. With the eco-savvy filtered faucet in the "off" position, users simply shift the faucet handle to the right to generate an endless supply of cold filtered water for drinking, rinsing, cooking, or filling a pet's dish with clean, chemical-free water. Thanks to an innovative dual-access system, homeowners can remove and replace the filter with a simple quarter-turn from either above (by removing the included accessories dish) or below the sink. The replaceable carbon-based filter effortlessly removes 98 percent of particulates, 97 percent of chlorine, and 99 percent of lead. The Streaming Filter Faucet is available in both polished chrome and stainless steel finishes.

Barnes & Noble Introduces NOOK Tablet
Barnes & Noble has expanded its portfolio of bestselling NOOK® devices with the introduction of NOOK Tablet, the company's fastest and lightest tablet with the best in HD entertainment. NOOK Tablet offers access to popular movies, TV shows, music and more through the top entertainment services, including Netflix, Hulu Plus, Pandora and others, plus a collection of high-quality apps, fast Web browsing and email. NOOK Tablet features Barnes & Noble's acclaimed color reading experience, with access to the world's largest digital bookstore via Wi-Fi®. NOOK Tablet will be in the newly announced NOOK Digital Shops™, which feature the full portfolio of NOOK digital devices and FREE NOOK Reading Apps™ at neighborhood Barnes & Noble stores.

BISSELL Introduces Lift-Off Deep Cleaner
BISSELL's new Lift-Off® Deep Cleaner makes it easy to remove the dirt that vacuuming leaves behind. It maximizes cleaning performance by functioning as two machines in one - a full-size upright deep cleaner for entire rooms and a portable spot cleaner for hard-to-reach areas like stairs or car interiors. Its built-in hot water heater and dual rotating power brushes help loosen ground-in dirt and grime, while Surround Suction® provides edge-to-edge suction for thorough cleaning. The machine is easy to use so that spots, stains and all-over dirt can be dealt with in a timely manner.

HTC And Verizon Wireless Unveil HTC Rezound Smart Phone
HTC Corp., a global designer of mobile devices, and Verizon Wireless have introduced the HTC Rezound™, a premium-designed smartphone that includes the latest HTC Sense experience, access to Verizon Wireless' 4G LTE network, and is the only phone in the United States with Beats Audio™ integration. A result of the recent partnership between HTC and Beats, the HTC Rezound delivers a powerful entertainment experience with unparalleled audio and multimedia capabilities highlighted by a 4.3-inch true HD 720p display. The HTC Rezound enables customers to hear music the way the artist intended with unique audio tuning by Beats that delivers thundering bass, soaring midrange and crisp highs. Unique to HTC, the HTC Rezound also includes new lightweight Beats headphones, created exclusively to integrate with the Beats audio profile on the device. Hands-free calling is easy with the built-in microphone and the on-cable remote to pause, advance or rewind and answer a call mid-track.

New UP By Jawbone With MotionX Technology Helps Empower People To Live A Healthier Life
Jawbone®, a leading innovator of products and services for the mobile lifestyle, has unveiled UP™, a revolutionary system that consists of a small wristband and an engaging App for iPhone and iPod touch that work together to track daily activity, sleep patterns, and eating habits helping users live a healthier life. UP also integrates a social experience and open content platform to motivate users with personal and team challenges tailored to help them achieve their goals. "The MotionX® engine inside the UP band is the result of years of technology development and innovation. MotionX is both extremely accurate and power-efficient, which is critical in delivering a 24/7 product experience small enough to wear," said Philippe Kahn, CEO and founder of Fullpower, developer of the MotionX technology. The UP App for iPhone ties the experience together by presenting a complete, holistic view of your health. With the "Me" screen, you can get a quick snapshot of your daily activity, how you are sleeping, and what you are eating, while the "Lifeline" feature reveals all of your prior activities (eat, sleep, move) on a continuous timeline. This unique and powerful interface allows you to see your health activity as it relates to each other over time with a simple swipe of your finger. The UP band comes in three sizes (small, medium, large) and seven colors and is available at Apple, AT&T, Best Buy and Target stores nationwide. Additionally, UP will be available at 24 Hour Fitness and other major global retailers and carriers later this year.

All-Malt Kräftig Lager And Kräftig Light Introduced By Busch Family Brewing
For the first time in two years, beer lovers in the historic brewing city of St. Louis will soon be able to lift a cold bottle of lager beer brought to market by William K. Busch Brewing Company, which was established last summer by William K. Busch, son of the late August A. "Gussie" Busch, Jr., and great-grandson of St. Louis brewing legend Adolphus Busch. It is an independent company and has no connection or association in any way with Anheuser-Busch InBev or any of its affiliates.
"There's a new brewing company in St. Louis," said company founder William K. Busch. "And our brands - all-malt Kräftig lager and Kräftig light - will be available next week in supermarkets, convenience stores, restaurants and taverns across the St. Louis metropolitan area."
Kräftig and Kräftig Light are all-malt beers, brewed from only the four primary ingredients used for centuries by master brewers in Germany - pure water, barley malt, hops and yeast. No rice, corn or other added grains are used in the brewing process to reduce costs or alter taste. Initially, the William K Busch Brewing Company's brands will be brewed under the supervision of company brewmaster Marc Gottfried at City Brewing Co., a traditional brewing facility in LaCrosse, Wisconsin. But the company's plans include the construction of a downtown St. Louis brewery capable of brewing millions of barrels of beer annually.

Mobiroo Gift Card Now Available In The U.S.
Mobiroo, the first and only company to offer a mobile application gift card for Android™ and BlackBerry® users, has come to Target™ stores nationwide. The Canadian company and market leader in mobile application gift cards, allows consumers immediate access to the world's top-ranked apps, each vetted by Mobiroo's developer relations team. Each app is security tested, tested for performance on every Android™ and BlackBerry® handset, and guaranteed virus-free. A $25 gift card provides $35 worth of apps, each of which ranks 4/5 stars or higher, from top-tier developers.
"Joining the United States marketplace marks a significant moment in our growth as a company; it is a huge endorsement to be accepted by some of the biggest retail stores around the world, including Target™ here in the US," said Mobiroo founder and CEO, Vinay Chopra. "There is a huge gap for Android™ and BlackBerry® users when it comes to having a curated one-stop-shop to find the hottest and most popular apps at a discounted price."

Panasonic Launches LUMIX 3D1 Digital Camera For Shooting 3D Photos And Videos
Panasonic has introduced the LUMIX DMC-3D1, a cutting-edge digital camera that employs two newly-developed lens units with folded optics design in a stunningly compact body that can capture crisp and clear 3D and 2D photos and videos. The LUMIX 3D1, with a twin-lens design, features 25mm ultra-wide angle lenses with 4x optical zoom that offer the outstanding capability to record high resolution 8-megapixel 3D photo and 1920x1080 60i high quality 3D HD video using side-by-side method. The LUMIX 3D1's optics give users a wider range of composition possibilities with approximately 169% larger viewing space compared to that of 35mm cameras. "Panasonic continues to lead the industry in 3D entertainment, giving consumers the opportunity to create their own content and then view it within their homes, and the new LUMIX 3D1 is an innovative digital camera that excels with its 3D imaging technologies, but also offers outstanding 2D photo capture options," said Darin Pepple, Senior Product Manager, Imaging, Panasonic Consumer Electronics Company. "With its twin-lens design, the LUMIX 3D1 can even shoot HD video through one lens and 2D photos from the other - thus getting still and moving content simultaneously, a unique shooting feature which Panasonic provides so users can stretch their creativity."

Oregon Scientific Launches Industry's Only Button Free, Touch-Screen Heart Rate Monitors
Oregon Scientific and Gaiam have teamed up to launch the only line of button free, touch-screen heart rate monitors. The Gaiam Touch features fashion-forward colors and a comfortable, slim design - 2 millimeters thinner than any other heart rate monitor on the market. Building on consumer research to create a more intuitive user experience, the directional touch-screen allows for easy navigation between heart rate, calories burned and workout time with just the touch of a finger - no more fumbling with cumbersome buttons during workouts. The Gaiam Touch line is available nationwide at Target, Sports Authority, Academy Sports, MC Sports and Athleta.

Victoria's Secret Introduces 'Angel' The New Fragrance
This holiday season Victoria's Secret unveils its Victoria's Secret Angel Fragrance collection, embodying the beauty and glamour of the iconic Victoria's Secret Angels. Victoria's Secret Angel blends freshness and sultry warmth with heavenly notes of sparkling plum, sheer violet and amber accented with a touch of pink pepper, Musk and Agarwood - a luxurious ingredient known as "Fragrance Gold." The collection includes an Eau de Parfum, a Fragrance Mist, a Fragrance Lotion and a Shimmer Lotion.

Activision's Video Game Controlled Toy Pet Available For Nintendo DS
Activision is offering Wappy Dog, developed by Sega Toys, which combines virtual and physical pet companionship, including both an electronic toy dog and a Nintendo DS videogame, to create an unprecedented interactive experience. "Wappy Dog is groundbreaking," said David Oxford, Activision Publishing. "With the arrival of Wappy, the idea that videogames are a separate experience from toys is forever changed. Now, we have a future ahead which brings together the virtual and physical world, in a fun-filled and family friendly pet pastime."
Players raise Wappy through five distinct age phases, from playful puppy to full-grown pooch; the dog's voice, songs, and behavior all change to match its maturation level. Each pet provides a personal, customizable experience including stickers that come bundled free with the game and the ability to choose digital accessories and color options. Unlike real dogs, Wappy's needs and thoughts never have to be a mystery - the game will translate more than 350 dynamic barked responses!

ThinkEco Debuts The Modlet Energy Saving Product
ThinkEco, a New York City-based company that develops easy-to-use energy efficiency technologies for homes and businesses, has made its flagship product, the modlet®, available to retail customers for the first time. The modlet or modern outlet, automatically cuts power to plugged-in electronics based on personalized schedules, so consumers can start paying for only the electricity they need. Through the web-based software, consumers can track savings and adjust schedules to control their electricity use any time. The same software can be used to conveniently control electronic devices wirelessly, from any web browser or through the user's mobile device.
"The modlet is a long overdue upgrade to the standard wall socket," said Jun Shimada, CEO of ThinkEco. "Think about it, our homes and everything inside have become technologically sophisticated over time, but the wall outlet has remained unchanged for over 80 years. As it is now, it's impossible to tell when energy is invisibly being wasted by plugged-in appliances, and there's no way to automatically curb the wasteful use." ThinkEco's modlet is now available at the new Best Buy Home Energy™ retail concept debuting at three Best Buy stores located in Houston, Chicago, and San Carlos, Calif.

Argentina's Recuerdo Wines Debut In U.S.
Recuerdo Wines made its debut to offer premium Malbec and Torrontes from Argentina's high-altitude Uco Valley to select markets in the U.S. and abroad. The inaugural 2010 vintage Malbec ($22 retail) and 2010 Torrontes ($15 retail) offer exceptional quality and value. The vision for a dual-hemisphere wine label was born after a visit to Argentina by Paul Leary, a Private Vineyard Estate owner and president of Blackbird Vineyards in Napa Valley, who met with The Vines of Mendoza's co-founders: American entrepreneur, Michael Evans, and Argentine winemaker, Pablo Gimenez-Riili. They teamed up with the addition of Michael Polenske, founder of Blackbird Vineyards, to form Recuerdo Wines.
"Recuerdo, in Spanish, means memory or memento. While making Recuerdo with Blackbird Vineyards, many memories have been created. Now, enjoying this wine, whether in the Northern Hemisphere or Southern, wine lovers can create their own memories," said Michael Evans, co-founder of The Vines of Mendoza and Recuerdo Wines.

Murad Debuts Next Generation Rapid Age Spot & Pigment Lightening Serum
Murad has launched the new Rapid Age Spot and Pigment Lightening Serum, an enhanced, next generation formula of its Age Spot and Pigment Lightening Gel. Ideal for all ages and ethnicities who are eager to target and correct unwanted pigmentation caused by daily environmental exposures, the advanced formula is clinically proven to restore clarity and even skin tone by reducing the appearance of sun spots and age spots by 33% in 1 week while simultaneously helping to prevent new pigmentation from forming. This potent serum marries the skin lightening efficacy of Hydroquinone, the gold standard in skin lightening agents included at the maximum levels available without a prescription, with Hexapeptide-2, an advanced skin lightening peptide, to correct and fade existing dark spots, age spots, and freckles and help prevent future damage. Staying true to Murad's heritage, this serum also features Glycolic Acid to exfoliate and remove dead skin cells, helping active agents penetrate quickly for rapid results. Rapid Age Spot and Pigment Lightening Serum will be available beginning 2012 in Sephora, Sephora inside JCPenney, Ulta and leading spa and salon locations.

Adina Introduces Blood Orange With Mangosteen Its Newest Zero Calorie Beverage
Adina For Life is adding Blood Orange with Mangosteen to its current lineup of Adina all natural zero calorie drinks, which are naturally sweetened with a proprietary stevia blend providing a great-tasting finish without the calories or lingering aftertaste. Like the current flavors, the new SKU will be made with only the finest ingredients, never anything artificial, and contain a 200mg blend of organic fruit and herbal extracts used for centuries as a natural way to restore harmony and wellness. Mangosteen used in the new Blood Orange flavor has been identified as a powerful source of anti-oxidants and used to promote health. "Adina offers an alternative for those consumers concerned about the health risks associated with artificial sweeteners and high-fructose corn syrup," said Bruce Burke, Adina's Chief Marketing Officer.

Basis B1 Band Introduced As First Continuous Heart Rate And Health Tracker
BASIS Science has introduced the Basis B1 band, the world's first continuous heart rate and health tracker that works with a web-based personal dashboard to give you a full picture of your health and wellness. The wrist-worn device records your heart rate, calories burned, levels of activity and sleep patterns 24/7. You can also connect with your social networks online to stay motivated. Basis' optical engine is complemented by four other sensors including: two heat sensors that track skin and ambient temperature changes; a three-axis accelerometer that records movement and activity; and galvanic skin response sensors that helps track the intensity of activity by measuring sweat levels.

MG Icon Launches Truth Or Dare By Madonna; Second Brand Under The MG Icon Partnership
MG Icon, the joint venture with Iconix Brand Group, Madonna and Guy Oseary have launched Truth or Dare by Madonna, the second brand to launch under the MG Icon venture. Truth or Dare by Madonna will be a global lifestyle brand, aimed at Madonna's core demo, women ages 27-50, who have a timeless style and an innate sex appeal. Truth or Dare by Madonna was created to showcase the dichotomy that is Madonna, both powerful icon and feminine beauty.
The brand will initially launch with footwear, handbags, intimates, accessories and fragrance. MG Icon will exclusively partner with Macy's for the initial launch in 2012 while launching simultaneously worldwide. In 2013, the brand will be widely distributed at leading department stores in the United States.
"The interest and excitement globally for brands developed by Madonna are significant," said Neil Cole, CEO, Iconix Brand Group. "After the highly successful launch of the junior brand, Material Girl, we knew there would be a tremendous demand for a brand that Madonna herself is the face of and that truly captures her essence."

Jarden And World Triathlon Launch New Line Of Ironman-Branded Heated And Cold Sports Wraps
World Triathlon Corporation, owner and organizer of the Ironman® Series, has joined with Jarden Consumer Solutions to launch a new line of products in the pain relief category. The product line will appeal to an athletic audience, featuring heated and cold sports wraps that will help athletes with performance and recovery including three cordless heated sports wraps-back, knee and shoulder-and one cold sports wrap. The heated sports wraps each provide four-hours of deep penetrating heat and are conveniently battery operated, which allows athletes to stay active while wearing the wraps. The cold sports wrap provides targeted reusable cold therapy, helping to relieve sports-related pain.
Mike Fretwell, vice president, marketing, Personal Care and Wellness, Jarden Consumer Solutions, said, "We look forward to merging our marketplace leadership with their renowned Ironman® brand for additional growth. This agreement will allow us to connect with new as well as loyal customers while expanding into new channels of distribution."

Marley Coffee To Launch New Product Lineup Of Organic 8oz For Retail Grocery
Marley Coffee, a globally sourced, gourmet coffee company, has launched a new lineup of 8oz ground bags for the retail grocery market including: Mystic Morning, Lively Up Espresso Blend, One Love Single Origin Ethiopian Yirgacheffe, Simmer Down (organic SWISS WATER® Decaf), Buffalo Soldier and Get Up Stand Up. The 8oz certified organic bags will offer the same great taste and boast the same sustainable and ethical business practices that represent the complete lineup of Marley Coffee products, but also have added convenience for consumers who enjoy the benefits of pre-ground coffee.

Quiksilver Promotes Craig Stevenson To Global Brand President
Quiksilver has promoted Craig Stevenson, who previously served as the company's Americas region president, to Global Brand President and Chief Operating Officer of Quiksilver Inc. Stevenson served as Quiksilver Americas President since January 2009 and was also Quiksilver Global Brand Manager between. (Web site) www.quiksilver.com

Wireless Ronin Welcomes Jane Johnson SVP, Sales And Marketing
Wireless Ronin Technologies, a Minneapolis-based marketing technologies solutions provider, has named Jane Johnson as Senior Vice President, Sales and Marketing. Prior to joining Wireless Ronin, Johnson spent 16 years at FICO serving in multiple leadership roles, most recently as Vice President of Retail/CBG and Healthcare Industry Practices. (Web site) www.wirelessronin.com

AccentHealth Names Andrew Schulman V.P., Marketing
AccentHealth, America's largest Health Education TV Waiting Room Network, with programming provided by CNN, has appointed Andrew Schulman Vice President, Marketing. Most recently, Schulman was the director of marketing for NBC News' Emerging Media Platforms, where he developed the sales marketing programs in support of the division's health and wellness initiative, "Be Well. Be Healthy," as well as for the NBC News' Education and Diversity initiatives.
"With more than sixteen years experience in broadcast, cable, print, and digital for some of the most recognized and honored networks and digital brands, we are very excited to have Andrew's talents at AccentHealth," said Edith Hodkinson, President, Media Division, "Andrew's wide range of experience and his demonstrated ability to grow multi-platform brands and effect change made him an ideal candidate for this position." (Web site) www.accenthealth.com

NanoLumens Introduces Flexible Digital Displays
NanoLumens is debuting the world's first line of flexible digital displays, launching the digital signage industry into a new era of "digital wallpaper," where every wall, column or building facade can be transformed into a dynamic digital advertising and communications platform. NanoLumens super-thin, lightweight, energy-efficient, easily moveable line of waterproof digital displays can be manufactured in any size and shape and can conform to fit any surface so advertisers, event producers, stadium and arena owner/operators, can use displays in ways and places never before possible. For more information about NanoLumens, visit (Web site) www.nanolumens.com

Verde Inc., Offers Verde FastFrame
Verde Inc. is launching the Verde FastFrame,™ a signage system that takes minutes to assemble, is easily changed as retailers' promotions change, and lasts for years. The Verde FastFrame can be assembled in three easy steps, with no tools and no loose parts to worry about. When it's time to display a new message, in-store staff can easily remove existing fabric panels and affix new ones to exhibit the latest promotion. Because the frame structure is made from durable, high-impact polystyrene, it can be used indoors and outdoors for several years. This eco-friendly product is made with reclaimed materials and was designed with the environment in mind. For more information about the Verde FastFrame, visit, (Web site) www.verdeinc.ca

Keywest Technology Introduces MediaZone Pro Nano
Keywest Technology has introduced a new series of turnkey digital signage kiosks, including standard pedestals and custom cabinets that combine powerful programming bundles with attractively designed enclosures. A variety of programming bundles are available including interactive media, social media integration, digital advertising, interactive wayfinding, loyalty program integration and streaming, real-time information. For more information, visit (Web site) www.keywesttechnology.com

Hill & Partners Creates SPIELO Exhibit For Global Gaming Expo
Hill & Partners, a Quincy, MA-based exhibit firm, took SPIELO to the recent Global Gaming Expo with a prominent 50x90 double-deck booth. A video wall with nine monitors served as the backdrop to the sophisticated booth concept. The two-story property featured fully branded overhead banners, a custom two-piece reception counter and internally lit cube lights that glowed white. A fully enclosed 16x20 theatre-like viewing area with dimmable lighting provided a comfortable setting for attendees to learn about the SPIELO product line; in addition, a series of private meeting rooms were located to the rear of the double deck structure. (Web site) www.hillpartners.com

Scion Exhibits Scion Surface Experience
Scion and its experiential agencies JUXT Interactive and George P. Johnson have teamed up to bring the iconic brand to life through an immersive digital experience called the Scion Surface Experience. Scion’s Surface installation is engaging millions of consumers nationwide throughout 2012 at major auto shows. At the heart of the installation is a deck of eight unique cards that interact with a touch-based Surface table. The goal is to empower consumers to self-guide their way through the content, mix and create their own personalized brand experience and then share that through social media. “We created an experience that allows visitors to express their creative sides,” said Steve Hatanaka, Auto Show & Events Manager at Scion. (Web site) www.gpj.com

Microsoft Brings Windows Phone 7.5 To Life Inside Six-Story Phone In New York City
In New York's Herald Square, Microsoft used real people to bring to life a 6-story Windows Phone in an effort to show how its new smartphones are putting people back at the center of the experience. Windows Phone was designed to put people back at the center of the smartphone experience, making it easier and more natural for people to take advantage of the rich communications, apps and Web experiences on today's modern phones.
"Windows Phone will help change the way people look at smartphones," said Andy Lees, president of the Windows Phone Division at Microsoft Corp. "Other phones have you wade through a sea of apps, while we bubble up all the things that are important - centered around the people that matter to you most."
Consumers can experience new Windows Phone 7.5 with a selection of sleek and stylish smartphones from HTC Corp. and Samsung. Now available at AT&T, the, Samsung Focus™ S and Samsung Focus Flash are the newest additions to the Windows Phone portfolio. Windows Phone is available from all major U.S. mobile operators, including AT&T, Sprint, T-Mobile USA and Verizon Wireless.

Tullamore Dew Launches 'Irish True" Campaign In U.S.
Independent, family-owned distiller William Grant & Sons is rolling-out of a multi-million dollar, integrated global campaign for Tullamore Dew - the world's number two Irish whiskey brand. The campaign breaks in the U.S with a poster campaign, wall art and digital roll-out in New York, Chicago, San Francisco and Philadelphia, supported by under-the-radar events, bringing to life the Irish True Spirit. The stunning new packaging is scheduled for introduction in mid 2012.
Tullamore Dew is currently one of the fastest growing Irish whiskey brands, almost doubling in sales since 2005. William Grant & Sons' ambition is that investment in a heavyweight integrated campaign and new look packaging will rapidly accelerate the global growth of Tullamore Dew, further strengthening its position as one of the world's best loved Irish whiskey brands.
"We are proud to be bringing this honest representation of the Irish spirit to the United States," said Laura Gwilliam, Senior Brand Manager for Tullamore Dew in the United States. "From its poetry and music to its unique spirit of rebelliousness to the distinctive camaraderie of a true Irish Pub, Ireland's cultural contributions to the world have been hugely influential, and we are excited to be bringing that spirit to life here in the U.S."

Red Mango Promotes Cinnamon Apple Orchard Frozen Yogurt
From the orchard to the cup. That's how Red Mango describes the flavor quest for its newest frozen yogurt addition that has debuted at locations nationwide: Cinnamon Apple Orchard. Dan Kim, founder and chief concept officer for Red Mango, said, "I want a spoonful of our new Cinnamon Apple Orchard, with the flavor of freshly baked apples and a touch of spice, to bring back fond fall memories for customers and create a new way to enjoy a captivating taste experience."
The latest addition furthers the goal for Red Mango to deliver indulgent flavors without the guilt in the healthiest way. At just 100 calories for a 1/2 cup, Cinnamon Apple Orchard frozen yogurt is nonfat, all-natural and rich in probiotics with GanedenBC30. The new flavor is available as a limited-time-offer at locations nationwide while supplies last.

Mountain Dew Game Fuel Gives Gamers Chance To Win 'Mega Fan Experience'
In celebration of the launch of Call of Duty®: Modern Warfare® 3, and Mega XP packaging available exclusively at Walmart, Mountain Dew has launched a sweepstakes to reward its Mega Fans with the ultimate mega-gaming experience: a chance to play Call of Duty: Modern Warfare 3 with three friends on an iconic, mega-sized stadium screen. Consumers can enter to win the ultimate "Mega Fan Experience" by visiting the "DEW Mega Fan" tab on the Mountain Dew Facebook page and uploading a picture of the Mtn Dew Mega XP 20-pack, available only at Walmart.
"DEW fans are some of the most devoted, knowledgeable and intense fans out there, and after answering their call to bring back Mtn Dew Game Fuel, we wanted to celebrate its launch in a big way," said Brett O'Brien, vice president marketing, Mountain Dew. "Our fans know we like to go big, so going 'Mega' on this promotion with Activision and Walmart just made sense. You can't go much bigger than hosting a game of Call of Duty® on one of the world's largest high-definition television screens."

Miller Genuine Draft Gets New Look That Hearkens To Brand's History And Builds On Growing Global Presence
Showcasing the brand's global popularity, MillerCoors is unveiling a new look for Miller Genuine Draft primary and secondary packaging. Building on the brand's heritage as the original cold-filtered "draft beer in a bottle," the newly designed black-label packaging will highlight the brand's fresh draft taste and connection with the energy and nighttime potential of the world's great cities. The new packaging begins appearing at retail in the coming weeks.
Internationally, MGD has become the beer brand of choice for legal-drinking-age Millennial consumers who are looking for exciting urban experiences and the promise of a great night out in markets such as London, Moscow and Bogota. The new packaging allows consumers to enjoy the same full-flavored, fresh draft taste they expect but in a more stylish, internationally-alluring bottle and can.
"The growing global presence of Miller Genuine Draft inspired the change back to the iconic black label, creating a classic, uniform look for the brand across the world," said Jennifer Anton, Miller Genuine Draft marketing manager. "MGD will now look and act like the global brand it is -- the world's original 'draft beer in a bottle.'" MGD fans will begin to see the new look at bars and retail accounts across the country beginning in November, with a complete transition to the new primary and secondary packaging expected.

Lucky And Adspace Networks Partner To Provide Custom Style Tips To Mall Shoppers On Smart Screens
Lucky, the magazine about shopping and style, and Adspace Networks, owners of the largest in-mall digital television network in the country, have partnered to create unique editorial content for mall shoppers on the network's Smart Screens. Aptly branded "Smart and Lucky," these features star Lori Bergamotto, Style Contributor for Lucky. The spots are 20-30 seconds each, and will be incorporated into Adspace's editorial content to run nationally throughout the network's 137 Class A malls.
"The 'Smart and Lucky' exclusive features and tips from the Lucky cover celebrities take Adspace's editorial strategy to an exciting new level," said Bill Ketcham, executive vice president and chief marketing officer, Adspace Networks. "Lucky is the authority on shopping, and their fashion-savvy brand will give our avid shoppers another great reason to engage with our screens." (Web site) www.adspacenetworks.com

John Deere Pavilion Plans Redesign For Improved Guest Experience
Drawing millions of guests from around the globe to one of the most comprehensive agricultural exhibits in the world, the John Deere Pavilion plans a major redesign. The new guest experience will showcase the global reach of the company today and into the future as well as chronicle the company's rich history and heritage. Exhibits will feature all aspects of the company including its many businesses and global markets, broad range of innovative products, concept vehicles, and corporate citizenship. Guests also will experience how the company's high-tech products and services are helping provide food, shelter and infrastructure for a growing global population as well as enhance the lives and livelihoods of John Deere customers around the world who are linked to the land. An expanded children's area will offer a variety of hands-on learning activities, keeping the John Deere Pavilion an exceptional destination for the whole family.
Brian Holst, marketing manager for the John Deere Pavilion, said, "Next year will be the Pavilion's 15th anniversary making this an ideal time to offer our guests and fans something completely new. This redesign is the result of several years of planning and we look forward to unveiling it to the public in mid-February."

'Le Club Perrier' Promotion Powered By Hipcricket Mobile Marketing
Perrier, a global manufacturer of Sparkling Natural Mineral Water owned by Nestlé, turned to Hipcricket, a mobile markting company, for the mobile components of its latest Le Club Perrier promotion. Hipcricket created mobile websites in both English and French, integrated QR codes, and employed interactive voice response (IVR) technology.
The Le Club Perrier summer campaign focused on a YouTube video that changed and evolved as the number of people who viewed it increased. Knowing that many consumers would view the campaign via mobile, Perrier turned to Hipcricket to deliver a mobile-optimized experience. Consumers could join the party by scanning mobile QR codes or texting "PARTY" to 492837. Perrier supported the promotion with P.O.S. materials at numerous retail locations where its beverages are sold. (Web site) www.hipcricket.com

Cricket Communications Introduces 'Your Call' National, Integrated Campaign
Cricket Communications, a leading provider of innovative and value-driven wireless services, has introduced one of the company's largest integrated marketing campaigns in company history, featuring the tagline "Your Call." Consumers will begin seeing TV advertising showcasing their power of choice and control in selecting and evolving with their wireless carrier's latest offerings. The integrated campaign also includes radio, print, digital, retail, out-of-home and social media elements. The campaign directly follows the announcement of Cricket's major retail expansion with the introduction of select products, including Muve Music™ service, into more than 1,300 Best Buy and Best Buy Mobile specialty stores nationwide.
Jaime Vasquez, vice president of consumer marketing, Cricket Communications, said, "'Your Call' is our challenger brand mentality in a visual form, demonstrating that we are a premium, but also value-driven, option for consumers who don't want to sacrifice quality and ease of their communications."

Downy Unstopables Partners With SCVNGR To Take Over Las Vegas
To target a younger, more tech-savvy audience, Procter & Gamble's new Downy Unstopables brand partnered with mobile gaming application SCVNGR to take over Las Vegas with a 2-hour scavenger hunt amongst dozens of cultural landmarks and tourist sites. Product spokesperson, Amy Sedaris, recently kicked off the event cheering on 436 event participants as they ran around the city in teams of two, using the SCVNGR app on their phones to complete quick, engaging Downy UNSTOPABLES- themed challenges, all while competing to win the jackpot cash prize. The event was designed to prove how the freshness of Downy Unstopables, an in-wash scent booster with 3 times the scent of traditional liquid Downy fabric softener, is so feisty that it can even stand out in the highly-sensorial city of Las Vegas.

French Connection Partners With 'Sherlock Holmes: A Game Of Shadows'
French Connection U.S. has teamed up with Warner Bros. Pictures to promote the studio's upcoming release of "Sherlock Holmes: A Game of Shadows" through multiple vehicles designed to get consumers excited about the film as well as the fashion brand. Capitalizing on French Connection's and Sherlock Holmes' British heritage, this partnership was a natural alignment. All French Connection U.S. retail store locations will be paying homage to "Sherlock Holmes: A Game of Shadows" by displaying "Inspired By" looks from the film in store windows, fashioned by the label's creative team. French Connection's AW11 Men's collection lends itself perfectly to the film association with many Sherlock Holmes- and Watson-friendly pieces included in the line. Within the brand's retail stores, consumers will have the chance to enter a sweepstakes in which the winner and a guest are flown to NYC to partake in a private screening of the film before it is released in theaters.

Country's Largest 'Smart' Health Screening Kiosk Network Debuts
ADFLOW Health Networks and FrontLine Marketing have formed a strategic partnership to take the familiar in-store blood pressure monitor kiosk into the 21st century. Along with standard health screening abilities, the new kiosks will include functionality such as personalized product recommendations and print-on-demand coupons. Personal Health Centers™ will occupy a number of national retail pharmacy chains, giving advertisers a wide reach while simultaneously allowing them to target consumers on an individual basis.
ADFLOW Health Networks is the industry leader in consumer-focused, health engagement digital messaging, and FrontLine Marketing is a leading national in-store display network and shopper marketing company. Together, the companies will represent the country's largest web-enabled, multi-function biometric screening kiosk network. They will work together to provide Consumer Packaged Goods, Over The Counter, and Health & Beauty Aids marketers with this new way to reach and engage with health-conscious shoppers.

Nintendo Mall Program Showcases Great Video Games
Nintendo is visiting malls nationwide to give families hands-on time with great Nintendo games, a chance to meet some of Nintendo's favorite characters. Nintendo will be at two dozen malls. Shoppers will be able to spend time checking out all the coolest games for the Nintendo 3DS™, Wii™ and the Nintendo DS™ family of systems. "Nintendo has something for everyone on your holiday gift list," said Scott Moffitt, Nintendo of America's executive vice President of Sales & Marketing. "Shoppers can stop by to test-drive games, meet Nintendo characters or just to take a break from their gift hunting and have some fun."

SpyderLynk Launches SocialSnapTags.com Making It Easy For Brands To Drive Likes And Follows From Mass Marketing
SpyderLynk, a leading marketing technology company and creator of the SnapTag™, has launched the Social SnapTag™ website, an online portal offering brands the ability to build and deploy their own social media marketing campaigns using SpyderLynk's Social SnapTags, an innovative new solution that transforms a social icon into a 2D mobile barcode, enabling brands to use their mass marketing to drive Likes and Follows.
Social SnapTags, featuring a Facebook or Twitter icon made interactive using SnapTag Code Ring™ technology, are placed on marketing materials giving consumers an opportunity to instantly Like or Follow a brand. Marketers also have the option to add an incentive to accelerate social connections. Incentives that can be added to a Social SnapTag campaign include sweepstakes entries, exclusive content, free samples and discounts. Consumers simply SNAP a picture of the Social SnapTag with their mobile camera phones and send it to a short code (iPhone and Android users also have the option to scan Social SnapTags using the SnapTag Reader App). Consumers are then taken to a landing page (built and hosted by SpyderLynk) where they can LIKE the brand on Facebook (or FOLLOW them on Twitter) and GET the incentive that was offered for Liking the brand. (Web site) www.socialsnaptags.com

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