Sherwin Williams is featuring this display which stocks 6 cans each of l6 paint shades of its Krylon product. The display promotes the sale of the product by presenting consumer user ideas. The space efficient design of the display has gravity feed shelves and holds 96 cans of aerosol paint. The header sign and side panel signs are interchangeable and lifestyle signs show the product usage ideas. The Sherwin Williams Krylon Display was created by Nashville Display, a Lebanon, Tennessee company. (Web site) www.nashvilledisplay.com
BrodmannBlades™ Displays Patent-Pending Double-Bladed Table Tennis Paddles In Paragon Sports™
BrodmannBlades™, maker of the first major innovation in the game of table tennis in over a hundred years, has reached an agreement with Paragon Sports™ to display and distribute its product line in the retailer's flagship store in New York City. The BrodmanBlade™ eliminates the handle from the table tennis paddle. The unique new product consists of two blades, or hitting surfaces, that are worn like a glove on either hand.
"It's a natural extension of the player's hand," said Alfred Brodmann, the product designer. "Players make forehand and backhand shots by using the front and back of their hands. Paragon is a highly respected source of sporting equipment and we are very proud to have it display and sell our product."
"We are excited to carry the innovative product and expect our customers to be interested in the two-paddle set as a unique gift," said Dave Weinstein of Paragon Sports. "It's a new twist to an old game that can get the whole family back on the ping pong table."
CASCAL All-Natural French-Style Soda Comes To Whole Foods Market
CASCAL, a handcrafted all-natural soda designed in France, has been introduced and sold exclusively at Whole Foods Market stores across the US. Cascal's always fresh, crisp taste is fashioned with imported European ingredients at a microbrewery in Florida, where it is pioneering a patented new "dual-stage slow malt fermentation" method with no added sugar. Cascal is akin to a fine wine or prosecco, yet without alcohol. Careful crafting gives the sophisticated French-style soda its unique taste and aroma and natural goodness - with 60-80 calories per bottle.
"We are excited to be offering CASCAL exclusively in our stores," said Jim Spiers, global vice president of purchasing for Whole Foods Market. "CASCAL is the first non-alcoholic beverage to bridge the gap between fine wines and soft drinks. It meets all our high quality standards and is a perfect complement to the upcoming holiday meal and party season."
Coca-Cola Zero Forms Global Film Partnership With 'Avatar'
The Coca-Cola Company's Coca-Cola Zero brand has partnered with Twentieth Century Fox on a major global promotional campaign for James Cameron's epic-adventure film AVATAR. Set to be activated in over 30 countries, the partnership centers on bringing consumers unique access to exclusive and authentic content from the world of AVATAR in a variety of exciting ways.
Chip York, Worldwide Entertainment Marketing Director, The Coca-Cola Company, said, "AVATAR shares the same aspirational, edgy and unconventional brand values as Coca-Cola Zero. Working so closely with the studio and filmmakers has allowed us to create authentic and exclusive content that provides fans' unique access into the world, deepening their AVATAR experience."
In an effort to provide consumers with the most compelling information about the movie, the digital team at Coca-Cola Zero collaborated directly with studio and filmmakers to create www.AVTR.com, a must-visit destination for AVATAR fans. Visitors to AVTR.com will be able to access exclusive AVATAR imagery, wallpapers, games and applications as well as regularly updated, real-time AVATAR news. A TV commercial and cinema spot was also created, featuring footage and promoting the brand's partnership with AVATAR. Special AR enabled Coke Zero packaging featuring the AVTR mark will provide consumers with an immersive AVATAR related experience. Through the use of AR technology - a web based application that enables the user to interact with 3D motion graphics - Coke Zero consumers will be able to maneuver a Samson helicopter, a vehicle featured in the movie. Topping it off, real 3D limited edition glasses and cases are set to be an AVATAR and Coke Zero collector's .
Sports Authority And Nintendo Team Up To Unveil 'World's Largest Wii Fit Plus Demonstration'
The Sports Authority and Nintendo are teaming up to help consumers trade static workouts for ones that involve fun and fitness for the whole family. Sports Authority is creating a "We know fit. We know fun." experience to help consumers get to know the Wii system better. The retail concept at Sports Authority stores will feature a special Wii interactive fitness experience and knowledgeable fitness trainers allowing customers to try Wii and Wii Fit Plus before they buy.
"Consumers already look to us as the authority for their sports and fitness needs, so the retail partnership with Nintendo is the intersection of fitness and interactive gaming," said David Campisi, president of Sports Authority. "Sports Authority recognized that the Wii console is a product that can help you stay active and have fun with your family at the same time, which is why the retail partnership with Nintendo is a perfect fit."
The Wii interactive fitness area and branded trainers will provide consumers a unique in-store experience and creates a new retail category, setting Sports Authority apart from other gaming and sporting goods retailers. This brings together the popularity of Wii and the growing market of casual gamers, encompassing anyone from kids, families and the mature generations. Consumers will benefit because they now can satisfy their fitness- and sports-gaming needs under one roof at Sports Authority.
"Every day Nintendo continues to attract new people to the world of video games," said Cammie Dunaway, Nintendo of America's executive vice president of Sales & Marketing. "Now, through our retail partnership with Sports Authority, fitness fans have a convenient location to find fitness-related Nintendo products."
Haggar Joins National Promotion With JCPenney Urging Consumers To 'Trade Up And Give Back'
Haggar Clothing Co. recently participated in a national promotion with JCPenney urging everyone to 'Trade Up' to the new quality of Haggar and 'Give Back' to the community while doing so!
On November 20 and November 21, 2009, customers who went into a JCPenney with a gently worn pair of pants (any brand) to donate to a charity, were able to purchase Haggar pants at $40 off the regular price. Founded in 1926, Haggar Clothing Co. is the maker and marketer of Haggar branded casual and dress apparel for men.
Best Buy Forms Strategic Relationship With Sonic Solutions To Offer Digital Content Delivery Powered by Roxio CinemaNow
Best Buy Co. and Sonic Solutions have formed a strategic relationship that will result in a new on-demand movie and entertainment service powered by Sonic's Roxio CinemaNow™ and allow consumers to have access to buy or rent a vast library of premium content.
To power this offering, Best Buy has entered into a multi-year agreement in which Best Buy plans to license and deploy Sonic's Roxio CinemaNow™ technology and services platform to make on-demand digital content delivery a standard feature on connected consumer electronics devices sold throughout U.S. Best Buy retail stores and BestBuy.com.
To foster the consumer appetite for obtaining on-demand premium content electronically, Best Buy intends to embed the Roxio CinemaNow technology on a wide array of devices - web-connected television sets, portable media players, PCs, Blu-ray Disc players, set-top boxes, and mobile phones - from a variety of manufacturers. Best Buy expects to undertake a marketing program to educate consumers about the increased convenience, flexibility, and choice digital content delivery affords. With the new Best Buy service, consumers will have access to buy or rent an extensive library of premium content including new movies, TV shows, independent films, and older catalog movies, which they will be able to access on devices in the broad ecosystem. It is anticipated that new titles will often be available on the same day they become available on DVDs in retail outlets. Together with their Studio partners, Best Buy and Sonic plan to also collaborate on new service and content offerings, including those that leverage digital copies to bridge physical disc sales and electronic sell through.
"Best Buy is in a great position to expand the market for on-demand home entertainment," said Thomas Gewecke, president, Warner Bros. Digital Distribution. "The combination of Sonic's platform with Best Buy's expertise in selling consumer electronics, video content and technical services creates an opportunity for a wide variety of exciting new consumer offerings."
AT&T Dials Up Its Largest Ever High Tech Store In NYC; Customers Have Access To Two Stories Of Hands-On Wireless Shopping
AT&T has unveiled a redesigned two-story high tech wireless store in the heart of Times Square located on 7th Avenue between 42nd and 43rd streets. The new 6,000 square foot store is five times bigger, and has an innovative design including AT&T's first ever "Customer Education Center, which offers multiple support services for consumers and businesses.
"We pulled out all the stops when we re-designed the Times Square location. The end result is a wireless shopping experience that's just as vibrant and thrilling as Times Square itself," said Tom DeVito, vice president and general manager of AT&T in New York and New Jersey. "The first floor is a wide open visual bonanza with large video screens of today's most sought after wireless devices and applications. The second floor concourse features information stations on the latest smartphones, messaging devices or netbooks; tables with touch screens for a hands-on experience, and a large education center that will provide training for today's advanced wireless data products and services."
The expanded store has more than 100 wireless handsets and three netbooks on display so consumers can 'try before they buy'. Other special features of the store include: Five interactive, bilingual information centers featuring an array of wireless devices, smartphones, netbooks and GoPhone prepaid options. Three Experience tables with large touch screens that let buyers play, learn and explore the latest wireless applications. Three kiosks with quick and easy self service options for billing and other customer support. "What's Hot" Center for the latest offers on devices.
New Retail Stores Connect Consumers With the Best of Microsoft
Microsoft has opened its first retail store in Scottsdale, Arizona. Designed to give shoppers a chance to experience the best of Microsoft and its partners, the store offers customers a select line of laptops, netbooks, all-in-one PCs, Xbox consoles, Windows Mobile phones and one of the largest selections of third-party software titles in any store. "Our customers have told us they want choice, better value and great service when shopping for technology, and that is what we will deliver through our Microsoft stores," said David Porter, Vice President of Microsoft Retail.
The design of the stores is uniquely Microsoft, with four "zones" that focus on different types of technology experiences. Laptops are on large cedar tables, with seating so shoppers can sit and tinker. The walls are lined with giant LCD screens that envelop the space with landscapes and product images. Below the images, stylish all-in-one PCs are set up with Zunes, Xbox consoles, headphones and widescreen displays, demonstrating how all the items work together to create a multimedia experience. Toward the back of the store are laptop bags and an array of software titles. There is a gaming zone featuring a 94-inch widescreen, with seating and an array of controllers to play with. The store design is centered on three core principles: elevating customer choice, providing more value and delivering great service.
Timberland Minimizes Its Carbon Footprint By Converting To LED Lighting
In an effort to reduce its energy demand and contribution to global warming, The Timberland Company, has installed state of the art LED lighting to replace less efficient incandescent spotlights in 70% of its North American stores by the end of 2009. By reducing the electricity used on a daily basis for lighting in its stores, Timberland expects to shrink the carbon footprint of its US stores by an additional 11%.
"All of our new US stores are built to LEED certification standards, but the green standard of even 6 months ago is not the standard of today," said Al Buell, Manager of Store Construction. "Shifting to LED lighting is a part of a small but fast-growing trend that is redefining green design." The new bulbs will consume 80% less energy--an average of 56 watts per bulb down to 10 watts per bulb resulting in an estimated 505 metric ton decrease in carbon emissions annually.
Glaceau Launches vitaminwater zero™
Glaceau, leading pioneers of the enhanced-water beverage category, have added a new member to the family, vitaminwater zero, a naturally sweetened beverage option that has zero calories per serving and is also packed with helpful vitamins and nutrients.
"vitaminwater zero complements the vitaminwater base brand very nicely," said matt kahn, senior vice president of marketing for vitaminwater. "vitaminwater zero provides an ideal option for calorie-conscious consumers looking for a great-tasting beverage with the added benefits of vitamins and electrolytes."
vitaminwater zero is available in seven great-tasting flavors: xxx (acai-blueberry-pomegranate), multi-v (lemonade), essential (orange-orange), mega-c (grape raspberry), go-go (mixed berry), recoup (peach-mandarin) and revitalize (green tea). 20-ounce bottles will be on shelves nationwide early next year.
Reversible Freaky Pets Plush Toys And Dynamic Virtual World To Launch In Hallmark Stores
Abandon Interactive Entertainment has entered into an exclusive deal with Hallmark Gold Crown stores to distribute its new interactive product, Freaky Pets, in 2010. Targeting children ages four and up, Freaky Pets brings to market a line of unique reversible plush toys with a web browser-based 3D game safe for children. The toys, which will retail for $14.99 each, will include a full one-year subscription to the interactive Freaky Pets virtual world that unlocks each player's Pet in-game, opening up a world of new and exciting adventures.
The first line of reversible plush Freaky Pets will include 10 different Pets that are cute on one side and cranky on the other, giving children a funny and safe outlet to explore their emotions. Once online in the Freaky Pets virtual world, players can train and bond with their Pets by feeding them, petting them and teaching them fun tricks. As they venture through Pet Town, Freaky Pets gamers can buy accessories and exotic pet food at the Pet Bazaar, or send messages and gifts to friends with Pet Mail.
"We are delighted to partner with Abandon Interactive Entertainment to bring this exciting new line of products exclusively to the Hallmark Gold Crown store customer," said Frank DeLeo, vice president - Hallmark Gold Crown product development. "This is part of our continuing effort to create a destination for children's products that are not only fun but also help them develop and express their social and emotional skills."
Moen Offers New Refresh Three-Way Shower Combination
Moen's new Refresh™ Three-Way Shower Combination features both a multi-setting handheld showerhead and a nine-inch rainshower showerhead. A three-way diverter allows users to easily switch from the rainshower to the handheld -- or use both showerheads together. "Our research has shown that homeowners want multiple options in the shower," said Kevin Campbell, director of retail marketing. "Refresh is two-products in one, offering both high-performance sprays and setting options to help homeowners create their ideal shower."
New Power HotSpot™ Provides Remote Power Anywhere It's Needed
Power HotSpot, a new solar-powered product by Solis Energy, can run small 12 volt "non-critical" electronics in remote locations or anywhere grid power isn't available. All that's required is an electronic device with a car power adaptor (cigarette lighter interface) and the sun. At work, the Power HotSpot™ can recharge tools, notebooks and cell phones, or provide power to inverters for AC power. At home, it can power a shed or gazebo light, an aerator or fountain. And for recreation, the Power HotSpot™ brings convenience to the campsite, from re-charging lights to continuous play for radios and iPods to running boat aerators and re-recharging batteries on a dock. The Power HotSpot™ features a rugged design that can handle extreme temperatures. It is easy to install on a wall, dock, truck tool box, tree or post with sturdy mounting feet and brackets.
New Patented vitamingum(TM) Nutrient-Enhanced Chewing Gum Helps Body Fight Effects Of Cold And Flu
New vitamingum(TM) DEFENSE Formula (peppermint ice) contains extra vitamin C, antioxidants A and E, plus B-Vitamins, Calcium and Vitamin D to help consumers build up their immune defenses during cough, cold and flu season. vitamingum DEFENSE also freshens breath with the pleasing taste of peppermint and helps soothe the throat and open nasal passages with the cooling sensation of menthol. Chewing gum is a great delivery vehicle for nutritional ingredients, as it allows for faster absorption into the blood stream via the mucous lining in the mouth. The vitamingum product line is the only patented, nutrient-enhanced chewing gums for added daily health and comes in two additional formulas/flavors: TRACTION 50 (grape pomegranate) and COMPLETE (raspberry lemonade).
Flavrz Organic Drink Mix Debuts For On The Go Convenience
Flavrz Organic Drink Mix has introduced a single serve pouch with a built in spout that makes it easy to add to cups or bottles of water on the go. The pouches flavor a 12-20 ounce serving of water. The liquid drink mix makes a full-flavored, sweet drink, a lightly-flavored water, or anything in between. In spite of its sweet taste, Flavrz is low in sugar, only 35 calories per serving and completely free of artificial ingredients. It is sweetened with agave and some organic cane juice. Flavrz is available in health food stores, supermarkets, food coops and gourmet grocers. A percentage of Flavrz profits are donated to environmental charities.
Imation Ships World's First Wireless USB External Hard Drive
Imation Corp. has announced U.S. availability of its Pro WX Wireless USB hard drive, the world's first Wireless USB external hard drive. Offering the convenience of fast data transfer rates, speed and capacity required in today's graphics and data intensive environments, the Imation Pro WX hard drive provides 1.5TB of storage capacity for digitally driven users who crave the freedom of the wireless workspace. Imation's Pro WX Wireless USB hard drive provides a unique combination of speed, capacity and security in a convenient 3.5-inch form factor. With a fast Wireless USB data transfer rate of up to 15MBs/second, the product can back up a typical CD in under 50 seconds, and store up to 300,000 photos or 750 hours of video. Inherent in its Wireless USB technology, Pro WX wireless hard drive offers an innovative one-to-one connection that limits the possibility of signal interception and securely backs up data whenever it is in range up to 30 feet, similar to a direct attached storage device.
Intouch IT7150 Wireless Internet Frame Makes It Easy For Families To Access Content From Anywhere In The Home
The Intouch IT7150 wireless Internet frame from Giant International is the first all touch multimedia wireless Internet frame that makes it easy for families to access content on their PC and Internet from anywhere in their home. The Intouch IT7150 provides instant access to news, weather, social media, other dynamic content and online photo galleries, as well as allows users to organize and share their own photos through a partnership with FrameChannel. Users can also upload photos and other content into the internal frame memory from a memory card, the Web, or a PC via Wi-Fi or USB connection. The Intouch frame comes pre-programmed with commonly used news sources, but users can also personalize feeds by subscribing to RSS feeds from their favorite sites.
Chattanooga Bakery Launches MoonPie Crunch Mint
Chattanooga Bakery, maker of the MoonPie brand marshmallow sandwich, has introduced MoonPie Crunch Mint. Sized like today's "Mini" MoonPie, the MoonPie Crunch Mint product touts a creamy Mint filling, a crunchier, chocolate-flavored cookie and a chocolatey coating on the outside. Mint will become the second item in the new MoonPie Crunch line, following the launch of Peanut Butter.
Munchkin Launches ARM & HAMMER Diaper Pail With Complete Odor Control System
Munchkin, designer and manufacturer of clever infant and toddler products, in partnership with Church & Dwight Co., makers of ARM & HAMMER® Baking Soda, have unveiled the ARM & HAMMER(TM) Diaper Pail, a breakthrough diaper disposal system. The ARM & HAMMER(TM) Diaper Pail neutralizes odors in the nursery through a patented odor control system with the power of ARM & HAMMER® Baking Soda at its core.
"The most important thing about any diaper disposal system is that it controls odors. This new system employs the built-in power of ARM & HAMMER® Baking Soda to provide natural, safe and effective odor elimination," said Doug Gillespie, Munchkin Vice President of Marketing. "We also knew the pail had to be easy for parents to use, so we developed a patented self-sealing system and refill bags that you simply snap, seal and toss in the trash."
Innovative Dog Treat Beverage Launches In Rexam SLEEK(TM) Cans
Petrol, a new dog treat beverage, is now available in 12 oz. Rexam SLEEK(TM) cans. Petrol is formulated by a veterinary nutrition expert, contains 100 percent natural flavorings plus six added vitamins and minerals for optimum canine health and wellness and is just eight calories per serving. Petrol chose to launch its unique pet product in the Rexam SLEEK can because of its portability and recyclability and its ability to keep beverages fresh and cold longer.
New +ECO Solar Weather Clock And +ECO Solar Weather Station Debut From Oregon Scientific
The sleek, new eco-friendly +ECO Solar Weather Clock and +ECO Solar Weather Station from Oregon Scientific come equipped with a detachable solar panel that converts sunlight energy into electrical energy. The solar panel is easily charged with natural light -- there's no need to plug it in. The +ECO Solar Weather Clock displays the indoor/outdoor temperature reading of the main unit's location, as well as the accurate Atomic time and calendar day. The +ECO Solar Weather Station displays future weather forecasts with graphical icons and the indoor/outdoor temperature reading from the main unit's location with up to three remote locations.
New Pepto-Bismol Chewables With InstaCool Introduced
Procter & Gamble has introduced Pepto-Bismol Chewable Tablets with InstaCool technology, an innovative new product that provides an instant cooling sensation to signify relief is on the way. Pepto-Bismol is also partnering with Olympic silver medalist Sasha Cohen as she returns to the ice with the hopes of joining Team USA at the Vancouver 2010 Olympic Winter Games. Cohen and Pepto-Bismol encourage consumers to enter the Pepto InstaCool Sweepstakes for a chance to win a 5-day/4-night trip to Vancouver to cheer on Team USA with some of the most sought-after event tickets at the Vancouver 2010 Olympic Winter Games.
New Firmware Update (v3.10) Enables PlayStation 3 System Gamers To Share Experiences On Facebook
Sony Computer Entertainment America announced an integration with Facebook to deliver the first phase of a variety of new features to further connect and enhance the online social experiences of PlayStation®3 (PS3(TM)) computer entertainment system owners. As part of the system software update, version 3.10, users can easily showcase their game accomplishments to friends and family, and post information about the PS3 games they purchase from PlayStation®Network to Facebook. With the new Facebook integration, PS3 system owners now have access to a truly social and seamless user experience.
"Launching Facebook for the PlayStation community is a natural fit for our goal of delivering unparalleled connected experiences - from connecting our community to each other to connecting our customers to great entertainment downloaded from the PlayStation Store," said Susan Panico, senior director, PlayStation Network, SCEA.
Sportline Launches DUO Heart Rate Monitors For Heart Rate Sensing With Or Without Chest Belt
Sportline, a brand leader in personal fitness monitoring, has announced availability of its DUO series heart rate monitors, the company's latest and most innovative line of heart rate monitors which present wearers with a unique option when it comes to tracking their exercise intensity and effectiveness -- the choice to monitor their heart rate continuously or on demand. Among DUO's most advanced features is its revolutionary ability to function with or without a chest belt. Wearers now have the option to use the chest belt during nonstop sports such as running, cycling or swimming, where continuous heart rate monitoring is generally preferred. However, for other fitness activities where continuous heart rate monitoring is not necessary, and where a chest belt can become a burden, wearers may simply remove the belt and touch gently on DUO's stainless steel case for immediate ECG-accurate readings.
New 'Hoodie Buddie(TM)' Features Built-In, Machine-Washable Headphones
From innovative creator and manufacturer Jerry Leigh Apparel, the Hoodie Buddie is a patent pending technology that features built-in, machine-washable headphones integrated into the drawstrings of a hoodie sweatshirt. Powered by HB3(TM) technology, everything you need is right in the jacket - from high-quality ear buds on the ends of the drawstrings, to a front pocket with an input jack for your iPod or cell phone. The Hoodie Buddie is offered through an array of retailers.
All American Pet Company Rolls Out Grr-nola To Drug And Convenience Stores
All American Pet Company™, makers of super premium dog food brands Grrr-nola™ Natural Dog Food, the Grrr-nola™ Food Bar, and Bow Wow Breakfast™, announced its product launch strategy with a focus on the drug store and convenience store marketplace. Barry Schwartz, CEO of AAPT, said, "Our Grr-nola food bars and our other 'grab and go' packing options are a perfect match to meet the merchandising needs of drug chains and convenience stores. Curiously, none of the major manufacturers has ventured into new form factors or meal portioning to meet the evolving lifestyles of the dog-owning 85 million boomers or working couples. We are offering these new product forms for delivery to retailers beginning in January 2010."
New Dawn Hand Renewal With Olay Beauty Brings Hand Beautification Into Kitchen
Procter and Gamble has launched Dawn® Hand Renewal with Olay Beauty, an innovative new dish soap that provides the added benefit of hand beautification. The product's unique combination of Dawn's cleaning power and revolutionary technology effectively cleans dishes while transforming the look and feel of hands in just five uses. Used exactly like traditional Dawn - either squeezed into a sink of warm water or applied directly to a moist sponge to wash dishes - the strong cleaning formula in Dawn hand Renewal with Olay Beauty cuts grease from your toughest messes without drying out hands.
"Dawn Hand Renewal with Olay Beauty features enzymes and our unique surfactant technology to help seal the moisture in your hands while you do the dishes," said Dawn Brand Manager Ryan McLean. "We understand our consumers don't want to sacrifice beauty or cleaning power, and this product allows for superior everyday housework while at the same time beautifying their hands in only five uses." Dawn Hand Renewal with Olay Beauty is available at mass merchandise, grocery and drugstores nationwide.
Acme United Names Rick Constantine V.P. Marketing - Clauss And Camillus Brands
Acme United Corp. has named Rick Constantine Vice President of Marketing - Clauss and Camillus Brands. Constantine will be responsible for all aspects of the Clauss and Camillus Brands including Strategy and Innovation. Constantine originally joined Acme United in 2005 as Director of Marketing for Floral and Industrial Products. He was promoted to Sr. Director of Marketing in 2008.
Borders Names Bill Dandy SVP, Marketing
Borders Group has appointed Bill Dandy Senior Vice President, Marketing. Dandy has more than 20 years of retail marketing experience. Most recently, he served for three years as Executive Vice President, Marketing, for Mattress Firm. Prior to that, Dandy served as Chief Marketing Officer for Dick's Sporting Goods.
Tan Le joins Miller Zell As V.P., Design Director Of Brand Communications
Miller Zell, a retail design and strategy firm based in Atlanta, GA, has named Tan Le as vice president, design director of brand communications. Le will oversee the graphic design team and lead client engagements that include visual merchandising and design, brand identity development, and consumer packaged goods merchandising and design. Prior to joining Miller Zell, Le was a senior creative director at WongDoody, a full-service marketing agency, creative director at Young and Rubicam Brands and senior design director at Landor.
360Brandvision Introduced Holographic Display Unit
360Brandvision introduces a unique display unit that provides a dazzling combination of 3D holographic-like free floating images, with a display of the physical product. The video can be fully customized to fit your branding, making your product stand out from the crowd with a powerful and eye catching message. The display also has remote content upload capabilities. For information contact (Web site) www.360brandvision.com
Altierre Corp Offers Innovative Wireless Products
Altierre Corp. has expanded its line of innovative wireless products for retailers by introducing the Out-of-Stock Sensor Solution, a first of its kind technology that alerts retailers when it's time to re-stock inventory on shelves. "Out-of-stocks cost more than $6 billion in lost sales in just the top 25 categories at the U.S. grocery store chains alone, and it's due to inefficient and insufficient shelf monitoring -- a problem that can be solved by our technology," said Altierre Chairman and CEO Sunit Saxena. "Our Out-of-Stock Sensors are wireless tags that send an alert when products are no longer detected, notifying managers that it's time to re-stock. The system continuously monitors shelves 24/7, which is virtually impossible to do manually." This gives retail chains the ability to monitor, quantify and manage down the lost sales from out-of-stocks across the chain.
Altierre's low-power wireless infrastructure, digital display and sensor applications bring bricks and mortar stores into the digital age, delivering both operational and bottom line improvements. "We're making it easy for retailers by offering them a wireless platform that provides the flexibility to roll out applications based on their needs," added Saxena. For more information, visit (Web site) www.altierre.com
MC² Offers EcoFlex™ Retail System
MC² has introduced EcoFlex™ Retail System for short-duration marketing events and retail environments. The eco-friendly system consists of open frames constructed of 65% recycled aluminum, is 100% recyclable, and offers unique brand building and budget advantages. EcoFlex™ addresses the need of brand and retail marketers to build-out open spaces quickly and efficiently without waste and without property ownership. The new system can be configured for almost any retail requirement, pass code as a display fixture, and deliver a selling environment complete with power, lighting, shelving, lockable storage, graphics and flat screen electronic messaging. A breakthrough in panel design, EcoFlex™ relies only on its frame for structure and can support up to 800 pounds allowing for a broad range of panel infills from simple graphics to complex textiles and Plexiglas to stone. The option of open, single-sided, or double-sided panels is available to create one-dimensional or multiple layered presentations within one frame, which offers enhanced customization for an effective brand experience that's consistent with the retailer's existing identity. For more information, visit call 800-537-8073 or (Web site) www.mc-2.com
PosterGarden's Protia Panel Display
PosterGarden's Protia Panel Display features an easy setup and full-color graphics on recyclable Duraplast panels. Available in an array of wall and tower styles, the new Protia Panel Display unites simplicity, innovation, and sustainability in an attractive and practical portable display. The Protia's simple hub and panel design make this unique display easy to set up, and the various custom wall and tower configurations are ideal for full-color graphics, merchandise, and more. In addition to their ease of use and head-turning appearance, Protia displays come with carrying cases and can be outfitted with optional - and sustainable - LED Lights. Available configurations include six different wall options and four towers, each with its own unique style and function. For more information about PosterGarden's Protia Panel Display, visit (Web site) www.PosterGarden.com
Canyons Burger's Fall Promotion Features CampFIRE Burger And New Fresh Cut French Fries
With the start of its new Fall Menu Promotion, Canyons Burger Company recently introduced the new CampFIRE Burger, a 100% fresh Black Angus patty topped with Jalapeño Bacon, Cheddar Cheese and Chipotle mayo all sandwiched between Canyon's specialty bun for a price of $5.99. The gourmet burger is complemented by Canyon's new Fresh Cut French Fries and a Smores Milkshake for only $10.99. P.O.S. signage supports the new promotion.
New Retail Experience For Liberty School Wines Includes First iPhone App For A Winery
Hope Family Wines, a family wine producer in Paso Robles, CA, has launched a new retail marketing effort for Hope's Liberty School label. The program includes in-store signage and bottle-neckers that direct consumers to the "Wine DJ," (http://www.winedj.com/), the first iPhone application in the retail wine category. The app builds a playlist of "Music to Match Your Spirits," based on the mood and setting in which Liberty School will be consumed, and is available for download free on Apple's iTunes. The app comes bundled with extensive information on Liberty School, including technical information and tasting notes, and a map showing the nearest retailers that carry the wines.
A champion of the anti-snob approach to drinking wine, Hope was eager to embrace new technology and non-traditional marketing methods to get its wines in front of Millennial audiences. Matt Jarvis, Partner at 72andSunny, the agency that created the promotion for Liberty School Wines, said, "As the only brand promoting an iPhone application in the wine aisle, we hope to generate more retail impact, awareness, and transactions for our client. The execution happens to use new-school technology, but its strategic underpinnings are decidedly old school."
Coca-Cola Introduces New Visual Identity For Global Juice Portfolio
The Coca-Cola Company has unveiled a new visual identity for key brands in the Company's extensive family of juice beverages. The uniform packaging design, to be implemented across multiple brands and products worldwide, is part of the Company's comprehensive, strategic effort to expand its global leadership position in the juice category.
Based on extensive consumer research, the new visual identity was created to enhance brand preference, improve shelf stand out, drive cost efficiencies and create consistency across a world-leading family of juice brands and products.
"The scale and magnitude of this worldwide rebranding effort is significant for our juice business," said Guy Wollaert, General Manager, Global Juice Center, The Coca-Cola Company. "Our new, uniform packaging design system unites key brands in our juice portfolio, including Minute Maid, Del Valle, Andina and Cappy, under a single, iconic brand identity."
Reflecting the historic logo and color scheme of Minute Maid, the leading brand in the Company's juice portfolio, the redesigned packaging brings a cohesive, unified look and feel to the Company's global juice brand lineup. The modernized design builds on elements of the Minute Maid visual identity, including the black rectangle and white logotype lettering while adding a green horizon mark, refreshing fruit photography and natural imagery to underscore the juice brands as a source of delicious fruit.
Re-Coup™ Smart Wristband Combines Reusable Coupon With Real-Time Intelligence
Talisman, a leader in real-time intelligence for brand rewards and mobile marketing, and RFID n Print, (www.rfidprint.com), an innovative supplier of custom RFID wristbands and smart labels, have joined forces for the first dynamic mobile-marketing solution in an RFID wristband.
Re-Coup wristbands are flexible, multi-use mobile marketing "platforms" containing a removable, reusable RFID coupon, and are a green alternative to single-use, disposable wristbands. The Re-Coup wristband delivers unlimited promotional capability thanks to the combination of variable data, photo-quality printing, a reusable RFID coupon and the real-time intelligence software. The solution is fully hosted with all hardware, software and training included. (Web site) www.talismanrewards.com
The WIRED Pop-Up Store Debuts Featuring The Hottest Products, Exclusive Events And Innovative Programming
American Express and Chevy are presenting sponsors of the WIRED Store, Wired magazine's fifth annual marquee gallery-meets-retail experience. A launching pad for new technology and cutting-edge products as well as a showcase for inspired programming, the WIRED Store brings the varied and vibrant pages of WIRED to life for six weeks in NYC this holiday season.
"We're excited to partner with American Express and Chevy Camaro at this year's WIRED Store," said Howard Mittman, Publisher of WIRED. "Working with these cutting-edge brands helps us showcase the latest in design, innovation, and smart products, all in an interactive gallery-like environment."
The WIRED Store will feature more products than ever before - more than 250 items, including the latest televisions, computers (including Acer's new 3D laptop), cell phones, active gear, home goods, clothing, children's toys and games, the Camaro, an electric motorcycle, a custom made WIRED Trek Bike and more. In addition, the WIRED Store will host a range of events weekly, including chef demos and wine tastings in the WIRED Café, Geek Dad Saturdays, Game Day Sundays, a green section curated by Adrian Grenier and Peter Glatzer of SHFT.COM, and a gaming area curated by professional skateboarder Tony Hawk.
AirTran Airways Unveils Seat Back Advertising
AirTran Airways plans to outfit all of its 138 Boeing jets with seat back advertising. Each seat will be outfitted with a 2 and 1/2 X 9 inch, easily-changeable, full-color, advertisement. Mother Nature Network (www.mnn.com) is the first advertising partner, offering a chance to win a seven-night, deluxe cruise onboard Royal Caribbean's Oasis of the Seas.
"We are pleased to be able to offer exclusive deals and other promotions to our customers through this unique medium," said Tad Hutcheson, AirTran Airways' vice president of marketing and sales. "We have gone to great lengths to present these advertisements in a tasteful, unobtrusive way that we believe customers will enjoy."
Unlike other in-cabin advertisements, these messages will be fully visible to passengers throughout the boarding, taxi, takeoff, landing, and deplaning phases, offering companies a unique opportunity to reach consumers for periods ranging from a minimum of approximately 40 minutes to several hours depending on the length of the flight. The patent-pending, self-enclosed, advertising system is provided by the OnBoard Media Group, an Atlanta-based, aviation media company. (Web site) www.onboardmediagroup.com
