Sirius Satellite Radio Endcap At Fry's Electronics
The Sirius Satellite Radio Endcap was designed to merchandise and demonstrate the Sirius Satellite radio receiver and components. The display is live, and all equipment is interactive and secured. Literature is also dispensed.
Materials used to build the display include 3mm Sintra, a silkscreened back panel, brushed metal pedestals and acrylic literature holder. Satellite Radio hardware and software were incorporated.
The Sirius Satellite Radio Endcap graphics were produced by Blaupunkt USA, Broadview, IL. Rapid Displays of was responsible for the design, engineering, manufacture and distribution of the displays to Fry's Electronics stores. (Web site) www.rapiddisplays.com
The North Face Kiosk Offers Interactive Brand Experience
Fluid, Inc., a pioneer in online retail innovation, used Microsoft's next-generation technology to create an in-store kiosk for The North Face, an outdoor apparel manufacturer, offering customers a deeply immersive shopping experience.
Using full-screen video of actual The North Face-sponsored expeditions, the kiosk allows the rich media capabilities to serve as the user interface, and delivers an emotional, first person, entertainment-based avenue for consumers to discover The North Face products. The result is an entertaining and satisfying shopping experience, yet one that methodically moves consumers through the "conversion funnel" to increased sales.
Maine Root Handcrafted Beverages Launches New Marketing Campaign
Maine Root Handcrafted Beverages has launched a new marketing campaign which takes a tongue-in-cheek poke at the "inhumane bottling practices in the world of corporate root beer" featuring an ad campaign with an undercover corporate root beer break-in, "No Can Left Behind" and a music video "Bubbles of Injustice" as well as point-of-sale posters and event marketing.
This is the first campaign for three-year-old Maine Root, whose root beer sarsaparilla and ginger brew sodas are sweetened with organic cane juice. Maine Root Handcrafted Beverages is owned by brothers Matt and Mark Seiler. The campaign was created by Maine Root's agency-of-record Door Number 3 of Austin, TX.
"This campaign emphasizes the uniqueness of the brand and its owners…these are fun guys with a great product," said M.P. Mueller, Agency President.
Inflatable Motorola Headphones Makes Product Stand Out In The Crowd
Motorola launched a hospitality suite in conjunction with the NFL season, in the form of an inflatable 16-foot Motorola headphone product replica of the very same headphones utilized by players and coaches on the sidelines. The inflatable Motorola headset made the brand stand out and attracted the attention of the hospitality suite attendants.
The Inflatable Motorola Headset was produced by Inflatable 2000, an Azusa, CA-based company specializing in the production of entertaining and interactive inflatable advertising. (Web site) www.inflatable2000.com
Hasbro Brings Classic Brands To New Online Social Expressions From American Greetings
Hasbro Properties Group has joined forces with American Greetings to launch a new series of online social expressions. Available for the first time, toy and game fans of all ages can access assorted online cards that feature favorite Hasbro properties like Candy Land, Tonka, The Game Of Life, Operation, Clue, G.I. Joe, Mr. Potato Head, My Little Pony and Monopoly.
Greetings include "Get Well," "Congratulations," "Happy Birthday," and other captions derived from current American Greetings paper greeting cards. Consumers can celebrate a variety of special occasions by visiting AmericanGreetings.com or their online partner sites, AOL, Yahoo and MSN, to send e-cards.
"Bringing Hasbro's rich portfolio of classic brands into the world of online social expressions gives consumers another way to send a laugh and a smile to their loved ones," said Bryony Bouyer, Senior Vice President for the Hasbro Properties Group. "We're pleased to be a part of American Greetings' many online channels, and look to expand upon our online greetings in the future."
General Mills Cereals Offers Movie Download Codes Promotion
General Mills has launched a $5 Movielink movie download codes promotion on millions of specially marked boxes of Honey Nut Cheerios, Lucky Charms, Cinnamon Toast Crunch and Golden Grahams.
The movie download codes can be used at Movielink (www.movielink.com) to download one of thousands of titles ranging from box office hits, classic movies, independent films, documentaries and more.
"This promotion underscores our commitment to rewarding our loyal customers with new and innovative offerings," said Cheryl Welch Director of Promotion Marketing, General Mills. "When they purchase our cereals, they will now have an opportunity to download their favorite movies and watch them anytime, anywhere."
Hi Ball Expands Energy Drink Line
Hi Ball Inc. has added new flavors to its Hi Ball Energy Tonic Water and Club Soda energy drink line with the launch of Hi Ball naturally flavored lemon-lime, wild-berry and orange sodas with energy. Each 10 oz. glass bottle is emblazoned with an iconic "retro" like design, resembling classic soda from days gone by. Through extensive product research, the Company found that consumers are tired of the medicinal or the bubble gum taste currently found in today's energy drinks, but still enjoy the added benefits of increased energy. Hi Ball energy drinks have less than 10 calories, zero carbohydrates or sugar, yet offer a clean and delicious taste. Hi Ball beverages can be consumed as stand- alone energy drinks or as a mixer with premium spirits.
airforce Immune Nutrisoda Introduced
Ardea Beverage Company is introducing airforce Immune Nutrisoda, a nutrient enhanced soda that contains meaningful levels of vitamins, herbs and amino acids to help boost the body's immune defenses. With natural colors, tangerine and lime natural fruit flavors, and water filtered four times for extra purity, Immune has only 15 calories and zero sugar, carbohydrates, caffeine, sodium or aspartame.
Lowrance Introduces iWay 350c Automotive GPS
Lowrance Electronics is introducing its new compact, cordless iWay 350c Multimedia Automotive GPS Color Portable. The iWay 350c features include built-in battery power, stereo MP3 music player, wireless full spectrum FM modulator, picture viewer, easy-to-use turn-by-turn navigation with multimedia extras, and cordless go-anywhere portability in a compact case. The iWay 350c offers up to 15 hours of portable cordless navigation, music and picture viewing and retails for $499.
Toshiba Introduces Gigabeat Flash Compact Digital Audio Players
Toshiba America Consumer Products is introducing a new line of gigabeat Flash digital audio players in two storage capacities and trendy designs. "gigabeat Flash players are perfect for consumers who are looking for a simple, compact player that allows them to listen to their music wherever they go," said Yoshi Uchiyama, Group Vice President of Toshiba's Digital A/V Group. "gigabeat Flash players offer stylish cosmetic designs and ample storage capacities that are ideal for music lovers who enjoy an active lifestyle." The two new gigabeat flash players offer a 1.1" diagonally measured Organic Light Emitting Display (OLED) color screen with vibrant colors and sharp detail for displaying images. The new gigabeats offer ample storage capacities with the MEP-05FR offering 512MB and the MEP-10FK offering 1GB of storage.
BooKoo Beverages Launches Enhanced Water Products
BooKoo Beverages has developed four new enhanced water beverages, which will be marketed alongside the BookKoo Beverages energy drinks. The beverages come in all natural flavors and include MMMMulti containing natural multi-vitamins in a lemonade flavor; Inner G, an orange citrus with taurine and a special caffeine blend; BooKoo C, a tropical dragonfruit flavor packed with Vitamin C; and Rebound, a wild berry with natural Ginseng and Gotu Kola Extracts.
Community Coffee Launches One-Cup Coffee Pods
Community Coffee has launched its One-Cup Coffee Pods in grocery stores throughout Louisiana, Texas and the Southeast. Community's customers can now enjoy Louisiana's popular coffee brewed one cup at a time in less than one minute. The One-Cup Pods are pre-measured, ground coffee packs that work well with all household one-cup pod brewers.
No nonsense Debuts Pajama Sets And Super Cozy Socks
No nonsense has introduced cozy pajamas and super cozy socks, available at local grocery and drug stores across America. "The great thing about No nonsense pajamas and cozy socks is that because of where they're sold you can spend five minutes in a local drug store and come out with a very thoughtful, unique gift," said Julia Townsend, Executive Vice President and GM, Kayser-Roth, the company that owns the No nonsense brand. "The feedback received in consumer wear tests has been overwhelmingly positive and we expect the pajama sets and cozy socks to be big sellers this holiday season."
Capcom Adds M. Beaumont As Sr. V.P. Of Sales & Mktg.
Capcom, a leading worldwide developer and publisher of video games, has appointed Mark Beaumont, Senior Vice President of Sales and Marketing. He was most recently Senior Vice President, Entertainment for Midway Games.
Tampico Beverages Announces Marketing Appts.
Tampico Beverages, marketers of the country's leading refrigerated juice drinks, has added Mark Kent as Executive Vice President to head up the Company's national sales. Kent was formerly with the Snapple Beverage Group. Richard Ross, formerly of Kraft Foods and The Coca-Cola Company, has been promoted to lead both the domestic and international marketing efforts.
Hooked On Phonics Names J. Santanella V.P. Mktg.
Hooked On Phonics has appointed John Santanella Vice President of Marketing. Santanella joins the Company from Hasbro where he was Director of Marketing in the games division under the Milton Bradley brand. His new role will include establishing a presence for the Hooked on Phonics brand in the retail market.
Fireman's Fund Insurance Promotes D. Siry To Chief Mktg. Officer
Darryl Siry has been promoted to Senior Vice President and Chief Marketing Officer for Fireman's Fund Insurance Company. Siry most recently served as Vice President of Brand Development, where he led the establishment of Fireman's Fund Heritage. Through this program, which was initiated in 2004, more than $5 million in grants have been donated to fire service organizations nationwide.
JAMDAT Mobile Appoints B. Aniello V.P. Of Mktg.
Global wireless entertainment publisher JAMDAT Mobile Inc. has appointed Bob Aniello as Vice President of Marketing. Aniello will oversee brand, product and channel marketing functions. Aniello has more than 15 years' experience building global brands. Prior to joining JAMDAT, he spent five years at Mattel where he held several key positions including Vice President of Marketing for the Hot Wheels brand as well as Director of Mattel Interactive.
Acme Packet Exhibits As SUPERCOMM
Planview, a full service experiential marketing agency specializing in exhibit environments, designed and fabricated a 20' x 20' exhibit for Acme Packet. The exhibit, which made its debut at SUPERCOMM 2005, features a three-dimensional representation of the company's logo. "Its dramatic profile and sweeping arcs reinforced Acme Packet's position as an industry leader," said James Burke, Vice President of Sales for Planview. "It shows how good design can enable a smaller exhibit to stand out-even at a large SUPERCOMM." For more information on Planview, call 1-877-752-6843 (Web site) www.planviewexhibits.com
Green Giant Launches Vegetable Love Tour
Green Giant is making it easy for Americans to love their vegetables by offering tasty vegetable samples from the Green Giant Vegetable Love truck, which is going on tour throughout the Northeast. Green Giant representatives will be on board the converted ice cream truck handing out great-tasting vegetable samples.
"We know that people want to eat more vegetables but face obstacles in actually doing so," said Tammy Sadinsky, Green Giant Marketing Manager. "That is why we've provided them with tasty and convenient frozen options, such as Green Giant Broccoli & Cheese Sauce, Niblets Corn & Butter Sauce, Garden Vegetable Medley and Chef Inspired Vegetables with Tuscan Herb Sauce. These products go the extra mile by pairing nutritious vegetables with delicious low fat sauces and tasty seasonings."
Rx EDGE Appoints R. Blazek Dir., New Business Dev.
Rx EDGE, a DTC marketing solutions provider, has appointed Robert Blazek to Director of New Business Development. Blazek brings a diverse and extensive healthcare industry background to Rx EDGE. Most recently, he was with CVS/pharmacy, where he served as Manager of Patient Intervention Programs. RX EDGE is a business unit of LeveragePoint Media, Hoffman Estates, IL.
Passage Events Names P. Kayaian Managing Director Of Sales
Passage Events, a Seattle, WA-based experiential marketing firm has appointed sports marketing industry veteran Paul Kayaian to the position of Managing Director of Sales and Tina Gargiulo to the post of Account Development Manager. Both will operate out of the company's New York office. Kayaian will be responsible for growing the company's sales efforts in the Northeast.
Helius Launches MediaStream Digital Signage
Helius, Inc. has launched its MediaStream SST Advanced (SST-ADV), a next-generation digital signage output device that provides businesses with the ability to store and deliver unique content on display points from a centrally managed location. When the SST-ADV is used with Helius' MediaSignage software, users can quickly and easily implement a robust digital signage network solution providing high quality multi-media presentation. Because the SST-ADV has on-board content storage capabilities, network traffic is minimized and the customer has the flexibility to include wireless networking as part of their Digital Signage solutions. For more information about the MediaStream SST Advanced (Web site) www.helius.com
