Creative Online Weekly <br> February 20, 2012

Week of February 20, 2012

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New — 2012 CATALOG www.abovealladvertising.net/catalog-2012.html

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Famous Dave's Embarks On Digital Menu Expansion
Famous Dave's of America has selected WAND Corporation, a leading provider of Digital Menu Board solutions for the foodservice industry, to be their approved provider of Digital Menu Boards. In addition to Digital POP Boards driving impulse purchases, the solution for Famous Dave's features Digital Menu Boards for the To-Go counter engineered to enhance the effectiveness and overall awareness of the take-out menu category at some of their 184 locations nationwide.
"We're very impressed with WAND's ability to take something as high-tech as digital menu boards and make them blend into our restaurants," said Victor Salamone, VP of Franchise Operations & Development, Famous Dave's of America. (Web site) www.wandcorp.com

Stop & Shop To Debut Next Evolution Grocery Store
Stop & Shop Supermarket is debuting a new store in Chelmsford, MA, boasting more selection and innovative features, making the 72,000 sq. ft. store the first of its kind for Stop & Shop. New amenities include an in-store nutritionist, a supervised child play area, curbside pick-up and innovative in-store shopping tools.
The expansive produce department will include more than 1,200 items. The prepared foods section and full-service deli department will feature a full salad bar, more than 250 varieties of cheeses, a sushi bar, hot soup, sandwiches and more. The Nature’s Promise® Marketplace will provide a wide variety of 650 natural and organic products; the store will offer more than 4,500 natural items. The store will also boast 4,000 of Stop & Shop’s Own Brands. Stop & Shop’s latest technological innovations include SCAN IT! Mobile, a mobile app that allows customers to use their personal mobile device to shop, scan, and tally their groceries while they shop.

First IHOP Express Opens In San Diego
IHOP has opened the first IHOP Express in the Gaslamp District of San Diego. The fast casual concept offers a selection of IHOP favorites but is focused on products uniquely suited to guests on the go. “We are introducing IHOP Express to provide an exciting new option for guests on the go who want the IHOP experience,” said Jean Birch, IHOP President. “IHOP Express fills an important need by allowing guests to sip, flip and enjoy our famous coffee and buttermilk pancakes, along with other options found only at IHOP Express, in less time.”
IHOP Express items are available in easy, portable portions, including Cup O' Pancakes™, IHOP's pancakes served in a cup and topped with strawberry banana, double blueberry or caramel apple. Selections are ordered at a counter to be taken out or enjoyed in a comfortable seating area. IHOP Express has a new look with fun elements such as an interactive syrup bar and an open grill “flip kitchen.”

Mabu Baby Eco-Diaper System Now At Walmart
Mabu Naturals International has launched the all new Mabu Baby Eco-Diaper system in select Walmart stores across the U.S. The new diaper system offers parents a truly affordable, yet more eco-friendly diaper, with the option to choose whether to re-use like cloth or throw away like a disposable. Developed with mainstream consumers in mind, the Mabu Baby system can save families up to $50 or more a month by purchasing Mabu Baby washables versus brand name disposable diapers. Mabu diapers go on easy like a disposable. The flexible system uses a snap-in diaper pad holder that you fit with a disposable or washable pad/insert. The Mabu Baby Eco Diaper offers both environmental and high tech advantages. The washable terry cloth pad's outer surface is a soft white bamboo charcoal fabric which is cuddly to baby's skin, wicks away wetness and dries very quickly after washing. The bio-liner makes removing solids and washing easier. When the disposable pads go to landfill, their volume is a fraction of disposables and leach no chemicals into the soil. By bringing an eco-diaper cloth system into Walmart, Mabu Baby is making it easier than ever for the average American family to switch to green diapers. (Web site) www.mabubaby.com

Artisanal Brands Launches New Retail Display Program
Artisanal Brands, has finalized an agreement with KeHE Distributors, the nation’s largest specialty and natural foods distributor, to begin marketing Artisanal’s branded refrigerated cases to retailers. Daniel Dowe, CEO of Artisanal, said, “This customized case program will permit retailers to take on our complete retail program without having to purchase the case from us. So many retailers wanted the colorful case as it adds great merchandising appeal to the Artisanal brand, but they faced either bureaucratic or budgetary constraints that slowed our expansion plans.” In exchange for a minimum purchase of deli and dairy goods from KeHE, the retailer will receive a customized refrigerated case showcasing Artisanal’s line of 16 retail cheeses.

Best Buy Unveils Home Energy Management Retail Concept
Best Buy has launched its Home Energy™ retail concept, via an Online Learning Center on BestBuy.com and physical departments within three U.S. Best Buy stores, to provide technology products, solutions and services that help consumers understand, control and reduce their energy consumption and costs. Both the online experience and the physical departments, located within three Best Buy stores in Chicago, Houston, and San Carlos, Calif., provide unique services including self-assessment tools, home energy survey and audits, and product installation.
Neil McPhail, senior vice president, new business customer solutions group, Best Buy, said, "Our role is to help consumers make the most of the technology in their lives, and the Home Energy concept is our latest experiment that will demonstrate the knowledge and expertise of our employees, and how our brands and our channels can help consumers understand how to own, use, and maintain energy efficient technologies."
The three in-store concept departments feature demonstration vignettes for a touch and feel experience with home energy management, home control, and home assurance technologies. A consultation bar with knowledgeable Blue Shirts and Agents help guide customers through questions about products, solutions and featured services, including energy assessments, home energy surveys and audits, product installation, and local energy incentives and rebates. The departments showcase the Best Buy partnership with three key energy partners: Constellation Energy in Chicago; Reliant in Houston; and Pacific Gas and Energy Company in San Carlos, Calif. Best Buy will be working together with these energy companies to discover new ways to put smart energy technology in the hands of consumers.

Porsche To Build West Coast Experience Center
Porsche Cars North America will build a second new Porsche Experience Center in North America, in Carson, California. Southern California is one of the largest Porsche markets in the United States. The centerpiece of the 53-acre complex will be a world-class test track and handling course, including areas where special surfaces replicate rain, ice, and snow conditions. These training sections include the Ice Hill, where a steep slope, computer-controlled water jets, and a low-friction surface will challenge even the most experienced drivers and help them improve their real-world skills. A special off-road area will combine 45-degree declines and ascents - ideal terrain for unleashing a Porsche Cayenne. Driving enthusiasts can sign up for sessions with highly trained Porsche driving consultants, while new drivers can enroll in programs that teach technique for navigating today's challenging roadways.
The Porsche Driving Experience isn't just for adults - special programs for kids will ensure that even young enthusiasts get an early start in the art of automobile appreciation. In addition to vehicle-based activities, the Porsche Experience Center will also offer programs focused on maximizing personal fitness, wellness, and athletic performance through its Porsche Human Performance Center. This unique facility will feature a leading sports science laboratory and training programs, incorporating the latest techniques used in preparing Porsche race car drivers. The Carson, California Porsche Experience Center will be designed by several of the world's leading architectural partners. Atlanta-based design firm Cooper Carry has been charged with creating the buildings' eco-friendly footprints and structures, while two of the leading test track architects and engineers in the world, Giffels/IBI and Tilke Engineering, are designing the driving facilities.

SUBWAY Restaurants Opens First SUBWAY Café In California
SUBWAY restaurants has opened its first new-concept eatery, called SUBWAY® Café, in the historic Gaslamp quarter of San Diego, CA. The new San Diego SUBWAY Café features an upscale coffeehouse ambience, an expanded menu, and Seattle's Best coffee offerings including espresso drinks, lattes and frozen blended beverages, along with amenities such as Wi-Fi, and DIRECTV, to allow customers to enjoy local news and sports events with their sandwiches.
“Customers can grab a low-fat sub and a coffee drink anytime,” said cafe co-owner Raghu Marwaha. “It is not uncommon to have a rush of customers at 2:00 a.m. on the weekends.” The SUBWAY Café concept, launched by a SUBWAY franchisee in an office building in Alexandria, VA, has expanded to 20 locations.

Fresh, New Shopping Experience Awaits Guests At Winn-Dixie Coral Way Store
Winn-Dixie Stores recently celebrated the completion of its seventh state-of-the-art transformational store located in Miami, FL and the first to have a bilingual décor package, providing guests with solutions and services to make shopping easier and fun. "This store exemplifies our commitment to South Florida guests and serves as a one-stop grocery destination catering to the needs, tastes and preferences of the surrounding community," said Randy Rambo, Winn-Dixie regional vice president. "We are passionate about delivering on our promise of providing Winn-Dixie guests with excellent service and an exceptional shopping experience."
This multi-million dollar renovation will provide greater convenience and an improved guest experience with a myriad of upgraded features including a new bilingual store décor package with a cleaner, modern and more attractive setting as well as a new store façade with entrance leading into the store's expanded produce department. Other features include: Redesigned and relocated deli/bakery showcases a wide variety of freshly prepared hot food selections, Expanded bakery department, expanded meat and seafood department with freshly prepared sushi created by a sushi chef on-site, Expanded selection of international cheeses, staffed with an experienced cheese specialist, Expanded selection of domestic and imported wines, Remodeled and expanded pharmacy, Upgraded floral department and A made-to-order Cuban café and cozy sitting area with free Wi-Fi. Physical changes in the store include hardwood flooring throughout the produce, deli and bakery departments and highly polished concrete floors elsewhere in the store, as well as modern lighting and brighter, more colorful bilingual décor that showcases the thousands of store offerings. Guests also can find "Winn-Dixie" and "Winn-Dixie Organic & Natural" private-label products, which offer national-brand quality at substantial savings, as well as a wide variety of Hispanic offerings.

RadioShack Launches Free Expert Support For Mobile Devices
RadioShack has launched a Mobile Product Support service available at no cost to customers who purchase mobile devices, including tablets, in-store at any of RadioShack's 4,500 U.S. retail locations. In an effort to provide an industry-leading mobility customer experience, all purchases of mobile devices will include free specialist support, whereby customers will have the ability to connect 24 hours a day with specially trained Wireless Specialists via phone, live chat, email, or in online forums. In addition, a proprietary Mobile Product Support application is available for download in the Android Marketplace. An application for iOS devices is planned for release in early 2012.
"RadioShack is pleased to offer the comprehensive Mobile Product Support package at no cost to further enhance the value we deliver to our customers throughout the life of their mobile device," said Scott Young, executive vice president and chief merchandising officer for RadioShack Corp. "As devices become increasingly complex, this program gives us the capability to ensure we offer our customers a relevant set of services that supports them and their specific needs."

American Express Launches American Express For Target Prepaid Card In More Than 1,000 U.S. Target Stores
American Express has launched American Express for Target Card, a reloadable prepaid card with no monthly or maintenance fees, available exclusively at more than 1,000 U.S. Target stores. The launch of this Card provides millions of Americans with easy access to a consumer-friendly payment solution that is loaded with benefits, not fees.
"We're excited to partner with Target to provide consumers with a safe and secure everyday payment tool. This prepaid reloadable Card is loaded with benefits synonymous with American Express such as Roadside Assistance, Purchase Protection, and Global Assist," said Stefan Happ, Senior Vice President and General Manager of American Express' Global Payment Options. "In addition, it delivers premium value to consumers, with no fees for monthly usage, balance inquiries, alerts or Card replacement." The Card is available at participating Target stores and funds can be loaded at the register using multiple loading options with the ability to reload in-store, online or by phone. The American Express for Target Card can be used at millions of U.S. merchants that accept American Express Cards, including online retailers, stores, restaurants and more.

Burton Snowboards & Mountain Dew Partner For Burton x Mountain Dew T-shirt Series Made From Recycled Plastic Bottles
Burton Snowboards and Mountain Dew are working together to change the way outerwear and apparel are made, by creating sustainable fabrics out of recycled plastic bottles and implementing this material into key products within the Burton line. The first round of products from this partnership features a hand-crafted line of t-shirts made from 50% recycled plastic bottles and 50% organic cotton. Part of Burton's Green Mountain Project, which is a line of products created with an eco-influence, the limited edition Burton x Mountain Dew tees include three styles, 'Apparatus', 'Flake', and 'Chairway to Heaven'. Inspired by a Rube Goldberg drawing, the 'Apparatus' style features a drawing of an imaginary machine that is converting plastic bottles into recycled PET pellets, which are 'snowing' down into the shape of Burton's classic mountain logo. The 'Flake' model has a simple, bold hand-drawn snowflake with the word 'Burton' etched in the center.
The 'Chairway to Heaven' tee features a drawing of an empty chairlift intended to depict the peace of the mountains and how much snowboarders depend on nature for their sport. The Burton x Mountain Dew t-shirt series is available exclusively at Burton US Flagship stores. This first collection of t-shirts is just a taste of what Burton and Mountain Dew have planned when it comes to integrating recycled plastic bottles into fabric. For future product lines, the brands will continue to increase the number of styles that use this sustainable fabric, with outerwear being the next key focus. Starting in the fall of 2012, Burton will also expand distribution of these products to Burton Authorized Dealers, so local snowboard shops can carry these new, sustainable outerwear and apparel styles.

Dunkin' Donuts Restaurants To Sell Keurig Single-Cup Brewers
Dunkin' Donuts restaurants will now sell the Keurig® Elite Brewing System, one of the most popular single-cup brewing models, making it easy for consumers to purchase a Keurig brewer as a gift for themselves or anyone else, at their local Dunkin' Donuts restaurant. The Elite Brewing System, featuring Keurig's Quiet Brew® technology, brews a perfect cup of coffee in under one minute at the touch of a button, with convenient, easy clean up. Dunkin' Donuts K-Cup® Portion Packs are available in five popular flavors, including Original Blend, Dunkin' Decaf®, French Vanilla, Hazelnut and Dunkin' Dark® Roast.

MOM's Organic Market Launches TerraPass Your Gas Initiative To Offset Its Customers' Carbon Impact From Travel To And From MOM's Stores
MOM's Organic Market, the DC / Baltimore region's homegrown organic grocer, has launched a progressive carbon offset partnership with TerraPass, a US company which offers verified carbon reduction projects across the country. MOM's Organic Market will purchase carbon credits from TerraPass in direct proportion to the emissions released from its customers' shopping trips.
MOM's estimates it will be able to offset over 6,000 tons of CO2 per year. This will be equivalent to eliminating the annual greenhouse emissions from 1,067 passenger vehicles or the CO2 emissions from consuming 621,400 gallons of gasoline. MOM's will use zip code data from its customers to estimate mileage driven to and from MOM's stores.

Dole Food Joins Forces With Healthy Foods To Promote yonanas Fruit-Based Desserts
Dole Food Company has joined forces with Healthy Foods, producer of the yonanas® frozen treat maker, to increase consumption of fruit by expanding the yonanas® product line and its distribution in retail, commercial and food service outlets around the world. The yonanas® frozen treat maker employs proprietary technology to transform frozen bananas and other frozen fruit into a dessert that looks and tastes like an indulgent soft-serve ice cream - but with all the nutrition of fresh fruit, no additives, and with as little as 100 calories per serving.
The collaboration with Dole, the world's largest producer and marketer of high-quality fruits and vegetables, will help Healthy Foods increase retail distribution of the yonanas® treat maker as well as accelerate the development of a new line of commercial yonanas® products for restaurants, schools, hospitals, hotels and other venues. The companies also plan to co-brand their respective products. The yonanas® device and new packaging, which is sold at major retailers including Target, Sears, Bed Bath & Beyond, K-mart and Amazon, will be co-branded DOLE®-yonanas®.

Crocs Launches New Branded Retail Store Design In Three U.S. Mall Locations
Crocs has opened three concept stores in U.S. mall locations, designed to drive a holistic, engaging approach to the Crocs retail experience including: Mall of America in Bloomington, Minn.; Barton Creek in Austin, Tex.; and Streets at Southpoint in Durham, N.C. From brand interpretation to visual merchandising elements, Crocs' new store design provides a retail experience rather than just a retail space.
Crocs worked with leading architecture and design firm Callison to create unique design elements including: An iconic entryway and strategically located visual merchandising areas within the storefront, enticing customers' interest and drawing them into the store; An engaging, fun and high-touch environment, inviting consumers to explore, interact and shop; An intuitive store that is easily navigated, allowing consumers to discover new footwear styles from among the more than 250 styles now offered by Crocs; and A platform for its cross-channel retail strategy, including the option for customers to purchase shoes through crocs.com if a particular style is not available in store "This new concept store is a key part of our long-term strategic plan. We set out to merchandise our diverse product mix, as well as create a space that is flexible and can adapt to our evolving brand direction and merchandising offering," said John McCarvel, president and ceo of Crocs. "Moreover, we've delivered a store design experience that capitalizes on the existing connection between the Crocs brand and its core customer base, while also attracting new customers less familiar with the brand."

Honda Fit EV Battery Commuter Vehicle To Launch
Honda has unveiled the 2013 Fit EV with plans to begin leasing the 123 city-mile per charge (76 mile range combined adjusted city/highway) battery electric commuter vehicle. The Fit EV is based on the popular Fit hatchback and is a part of the company’s diverse portfolio of alternative fuel vehicles that includes gasoline-electric hybrid, plug-in hybrid, fuel cell-electric and natural gas-powered models. The Fit EV is designed to meet the needs of an average urban commuter, offering an estimated driving range of 123-miles on a single charge.

Celestial Seasonings Kombucha Energy Shots Available For Consumers Who Want A Natural Energy Boost
Celestial Seasonings, a brand of The Hain Celestial Group, has launched Kombucha Energy Shots, a great-tasting, all-natural shot that fills a void within the energy shot and beverage categories by combining B vitamins and energizing botanicals, like ginseng and caffeine from guarana, with the revitalizing effects of kombucha, a fermented black tea.
Packaged in convenient, single-serve 2 fluid ounce bottles, Celestial Seasonings Kombucha Energy Shots are available in three flavor varieties - Citrus, Berry and, for users who desire an added boost, Pomegranate Xtreme which is fortified with additional caffeine from guarana and B vitamins.
"Our new Kombucha Energy Shots help satisfy the need for an all-natural and healthful option in the energy shot category," said Vice President and Chief Marketing Officer of Celestial Seasonings, Blake Waltrip. "Consumers have told us that the energy boost provided by kombucha is the primary reason they enjoy it, and Kombucha Energy Shots support natural energy while meeting our high standards for quality."

Founding Fathers Debuts Lager That Gives Back To The Troops
Founding Fathers Products, a company dedicated to producing products that represent the ideals embraced by early America, is launching Founding Fathers Beer, the only American-owned lager that will donate half of its profits to military troops and their families. Founding Fathers Beer will quickly expand distribution to include more than a dozen states in early 2012. Founding Fathers will introduce both a lager and a light beer in early 2012, and will introduce a premium line in the summer of 2012. It is currently on retail shelves in Minnesota and North Dakota.
"The largest breweries in America are now foreign-owned and Founding Fathers is not only owned and brewed in America - half of our profits will go to those serving in our armed forces and their families," said Phil Knutsen, founder and CEO. "We are thrilled to be introducing a new beer choice to Americans that will both taste great and compete with the major national brands."

New Refrigeration System From KitchenAid Keeps Foods Fresher Longer
With the introduction of its new Preserva™ Food Care System, KitchenAid has managed to slow nature's usual timetable for freshness significantly. Available in four side-by-side configurations, and in French door models beginning early in 2012, the new technology utilizes three advanced features to optimize freshness. First and foremost, a sequential dual evaporator system runs the refrigerator and freezer compartments independently, ensuring precise, consistent temperature and humidity management. Second, the system's FreshFlow™ Produce Preserver absorbs the ethylene gas naturally produced by some fruits and vegetables to help delay over-ripening by up to 25%. And finally, an advanced air filter with 15 times more odor-reducing power than baking soda continuously circulates and freshens air inside the refrigerator. The result, according to Beth Robinson, Senior Manager of Brand Experience for KitchenAid, is a line of refrigerators that allows cooks to store their favorite fresh ingredients longer with less waste and fewer trips to the market. "Advanced humidity control, airflow management and the absorption of ethylene take food preservation to a whole new level," Robinson said.

U.S. Olympic Committee And Oakley Offer Team USA® Collection
The U.S. Olympic Committee and Oakley have released the Team USA® eyewear collection. These special renditions of acclaimed Oakley eyewear let customers share the excitement of the Olympic Games, as well as the innovations that Olympic and Paralympic athletes rely on to perform at their best. The Team USA eyewear collection includes four men's sunglass designs and two women's designs. Each of the special editions is highlighted with United States Olympic Team colors, and the Team USA mark is laser etched at the corner of the lens. The collection will be available at Oakley.com and through the company's domestic distribution channels. In addition, the U.S. Olympic Committee will sell the products online via TeamUSAShop.com and through storefronts at its training centers.
"We are proud to be the official licensee and eyewear supplier to Team USA and the USOC for the London 2012 Olympic Games and years to come," said Scott Bowers, Oakley's Senior Vice President of Global Marketing and Brand Development. "This unique collection lets customers support and share the pride of Team USA, and it features the same advanced technologies that many Olympic and Paralympic athletes depend on for the most important performances of their careers."

Scrubblade Windshield Wipers Offers Double-Blade Technology
Scrubblade, a new high-performance wiper blade with double-blade technology, provides excellent all-weather performance, scrubbing, and wiping simultaneously. Scrubblade's patented, advanced dual-blade "Scrubber" technology utilizes hundreds of tiny triangular "scrubbers" on the leading edge of the two outer blades. The scrubber blade pierces debris as it passes through and widens to the base, literally "scrubbing" the windshield clean. Billy Westbrook, founder of Scrubblade, said, "The market's need for a windshield wiper that provides a function beyond water removal has been needed for sometime and we are very happy to have designed an effective, affordable solution for the consumers safety and convenience."

New Stardoll by Barbie Brings Popular Virtual Dress-Up Emporium To Life
Barbie and Stardoll, the globally renowned online fashion and gaming community for girls, are bringing the world of virtual dress-up and online play to life with the new "Stardoll® by Barbie®" line of collectable fashion dolls. The partnership marks the Stardoll® brand's first foray into translating its popular online fashion portal into physical dolls, allowing Barbie® fans to extend the limitless possibilities of the Stardoll® world offline. The "Stardoll® by Barbie®" collection will feature eight new fashion dolls, based on four of the most popular virtual Stardoll® stores in Starplaza. Inspired by Stardoll® avatars, "Stardoll® by Barbie®" dolls come packaged mirroring signature avatar poses. Each doll features amazing details like rooted eyelashes, a unique face and body sculpt, as well as a distinct signature style, for a play experience that is authentically Stardoll®. "This partnership represents two of the world's largest girls' brands uniting to create the ultimate fashion play experience," said Stephanie Cota, Senior Vice President, WorldWide Marketing Barbie and Girls. "We look forward to inviting the Stardoll community into the three-dimensional world of Barbie with new signature dolls and fashions."

Water Offers New Waterpik® Traveler™ Water Flosser
Water Pik has launched the new Waterpik® Traveler.™ Fifty percent smaller than other models, and with global voltage compatibility, the Waterpik® Traveler™ unit is perfect for travel anywhere and for those who have limited counter space. In response to consumer need for a travel-ready Waterpik® product, the Waterpik® Traveler™ provides the same performance as larger models, in an easy-to-pack travel size unit. The Waterpik® Traveler™ utilizes pulsating water to clean deep between teeth and below the gumline where traditional brushing and flossing cannot reach, and it is clinically proven to be two times more effective than traditional string floss.

Xlear Delivers Natural Way To Whiten Teeth
Xlear has introduced Spry White™, a teeth whitening kit with xylitol that uses Perogel™ and patented VIOCIN® Whitening Technology as part of a two-stage process to whiten teeth in about an hour per application. Spry White is a natural way to whiten teeth and contains a safer concentration of whitening agents than other brands. The Perogel and VIOCIN in Spry White contain xylitol, a natural sweetener that has proven oral care benefits, including increasing calcium absorption to help mineralize teeth and decrease sensitivity. Spry White's two-step process uses Perogel first to remove particles imbedded in teeth enamel that cause discoloration. The second step uses VIOCIN to enhance whitening while infusing calcium into the enamel to reduce sensitivity and strengthen teeth. VIOCIN uses light spectrum technology with violet gel to enhance the whitening effects of Perogel. It also makes it possible to reduce the amount of bleaching that is needed while still achieving a bright, white look. Spry White kits are available at thousands of health food and natural products stores across the U.S.

New PERGO XP Provides Double The Wear Resistance And Durability For High-Traffic Homes
New PERGO XP, from the inventor and most preferred brand of laminate flooring, is specially developed to better withstand the heavy traffic, spills and splashes that everyday life dishes out. Available exclusively at The Home Depot, PERGO XP combines two exclusive PERGO technologies for the ultimate in superior surface protection. PermaMax™ Surface Performance technology provides improved clarity, as well as double the wear resistance and double the durability of ordinary residential laminate floors, while ScratchGuard Advanced protection boasts over 30 percent greater scratch protection. There's 25 ultra-realistic PERGO XP décors to complement any room of the home, from multi-hued slates to whitewashed pines and rustic oaks to rich cherries, as well as exotic Hawaiian Koa.

2K Play's Let's Cheer! Now Available On Kinect For Xbox 360
2K Play's Let's Cheer™!, the first cheerleading game exclusively for Kinect™ for Xbox 360®, is now available. Let's Cheer! embodies the core elements of the sport - entertainment, rivalry, fitness, precise moves, jumps and impressive routines - all on Kinect for Xbox 360, a controller-free platform featuring full-body range of motion and voice-enabled technology. Whether on the field of a varsity football game or dancing on stage in a high-profile cheerleading competition, gamers have the opportunity to improve their skills and progress from the local level all the way to the Nationals.
"Let's Cheer! on Kinect for Xbox 360 is the perfect companion for cheerleaders nationwide, as they prepare for this season's regional competitions," said Steve Lux, vice president of business development for 2K Play. "The unique combination of controller-free movement and voice-enabled technology creates a game experience that rewards athleticism and spirit, and provides feedback that can help improve real-world cheer skills."

EPIC EV Launches Its New Electric Off Road Vehicle
EPIC EV, manufacturer of "The World's First Electric Hybrid Sport Boat," is launching its newest electric vehicle, the AMP. The all terrain AMP boasts a standard range of 40 miles per charge with speeds upwards of 40 MPH.

CODA Automotive Starts Production Of Zero Emission All-Electric Flagship Sedan
CODA Holdings, a leading developer of all-electric vehicles and advanced battery systems, has started production of its zero emission flagship vehicle. Representing the company's commitment to deliver accessible, safe and reliable electric vehicles and clean technology to its customers, CODA will offer an industry leading 10-year, 100,000-mile battery warranty for their zero emission 2012 model year CODA sedan.
"We are excited to announce that we have started production of our all-electric CODA sedan," said Phil Murtaugh, CEO of CODA Holdings. "We dedicated this year to increasing efficiencies in order to bring down costs and as we go to market, we are committed to passing these savings to our customers. These progressions align with our mission of putting an electric vehicle into every garage and adding further confidence that CODA will provide dependable electric vehicles for generations to come."
The CODA is the first all-electric five-passenger, mid-size sedan with full rear seating and trunk space that meets American drivers' daily transportation needs without an ounce of gasoline: Delivers the longest range of any all-electric vehicle. A class-leading battery pack enables a fully charged CODA to go up to 150 miles, almost five times the average daily commute. Fast and Easy Recharging; a 6.6kW onboard charger provides 4 hours for 100 mile charge, 2 hours for 50 miles (6 hours for full charge). Accelerates up to 85 mph with ease; the CODA features 134 horsepower and 221 lb-ft of torque, a regenerative braking system, and an air-cooled active thermal management system.

Active Health Foods Launches Energy Bars
Active Health Foods has introduced Active X™ Energy Bars, a 100% Natural, 100% Organic Energy Bar made from the highest quality ingredients, into the retail market place. Active X™ Energy Bars are produced locally by a certified organic food manufacturer enabling the company to maintain frequent and superior quality control over the production process. Active X™ Energy Bars come in a variety of flavors including: Almond Chocolate Delight, Peanut Butter Chocolate Joy, Cashew Berry Dream, Coconut Cocoa Passion and Double Chocolate Chip. Each energy bar is 1.8 net ounces and comes wrapped in a professionally designed, distinctive full color wrapping inserted into an efficiently designed combination shipping and counter display box holding 12 bars.
"Consumers are struggling daily to provide their families, especially their children, with good tasting healthy alternatives to the fast food mentality," said Gregory Manos, founder of Active Health Foods. "Active X™ Energy Bars fill that void because our Energy Bars are made from the highest quality 100% Natural and 100% Organic ingredients using a proprietary formula specifically developed for Active Health Foods, Inc. by a PhD in nutrition."

Bud Light Platinum Launches Nationwide In 2012
Bud Light will add to its portfolio when the brand debuts Bud Light Platinum in early 2012. With a slightly sweeter taste, higher alcohol by volume (6%) and signature cobalt blue glass bottle, Bud Light Platinum provides beer drinkers an upscale light beer option as a companion to their social agenda.
"There are opportunities for light beer to expand into new occasions, and we think Bud Light Platinum is the beer to take us there," said Mike Sundet, senior director, Bud Light. "Bud Light's ability to innovate and its social personality makes it the ideal brand to introduce Bud Light Platinum to a growing number of image-conscious beer drinkers."

FaVe™ Juice Company Debuts New Juices That Raise Vegetable Intake, Reduce Calories
The FaVe Juice Company has launched its new all-natural blend of 100% fruit and vegetable juice, FaVe.™ Each 8-ounce serving contains three full daily servings of vegetables with only 60 calories. This is a previously-unattained level of vegetable servings in the U.S. marketplace. FaVe uses a unique patented process to create these juice blends while retaining light and delicious fruit flavors. These juices have half (or less) as many calories per serving as the leading 100% juice brands. No artificial ingredients, preservatives or added sweeteners of any kind are used in the all-natural formulas. FaVe will be sold in the shelf-stable juice departments of food stores across the country.
David Kirkpatrick, Chief Marketing Officer for the new company, said, "We want to surprise consumers with innovative, delicious, healthier choices for beverages, while increasing vegetable consumption. We are very proud of our unique formulas, and we look forward to bringing consumers the best-tasting and healthiest 100% juice products possible."

Robeks Introduces New And Original Smoothie Bowls In National Rollout
Robeks stores across the country are introducing a new, tasty creation that unites the creamy smoothness of yogurt with the tangy, fruity taste of a smoothie called Smoothie Bowls. Eaten with a spoon, Smoothie bowls are original to Robeks and can't be found at any other yogurt or smoothie store. The uniqueness lies not only in the high quality ingredients, but the way they are prepared. Hard pack yogurt is carefully blended with fruit juice and whole fruit leaving small morsels of fruit intact and a thicker consistency. The result is a natural flavor burst with bits of mango, pineapple, strawberry, peach or other fruit in each bite of a Robeks Smoothie Bowl. Unlike Robeks traditional smoothies, Smoothie Bowls don't contain ice. Live probiotic cultures in the hard pack yogurt give the bowls a silky, smooth quality. Smoothie Bowls have the same nutritional benefits of Robeks smoothies and promote additional healthy advantages when nutritional boosts are added. Available in most of the smoothie flavors currently on Robeks menu, Smoothie Bowls range from tropical blends like Mahalo Mango and Pina Koolada to exotic smoothies like the Acai Energizer and Green Tea Smoothies.

New Consumer Electronics Company SPAR Launches ZEPHYR Wireless Speaker Line
SPAR has launched its ZEPHYR speaker line of Bluetooth, high-definition speakers, which double as mobile phone chargers-making them the first ever portable speaker/speakerphone/charger combination. Boasting stunning acoustics and class-leading battery life, speakers in the ZEPHYR line not only deliver clear, beautiful sound, but also provide high-fidelity speakerphone audio for hands-free calling. The most innovative quality of the ZEPHYR is its patent-pending technology that allows you to recharge your mobile devices while on the go-a truly differentiating factor for the ZEPHYR among a host of portable audio solutions. The ZEPHYR line is composed of three models: ZEPHYR 300, 500 and 550. The ultra-portable ZEPHYR 300 is small enough to fit in your pocket and offers approximately 12 hours of playtime. The sleek ZEPHYR 500 model fits easily in a bag or purse and boasts an amazing 18 hours of wire-free operation. The high-end 550 model is encased in aircraft grade anodized aluminum, is available in silver and black and gives a class-leading 28 hours of battery life.

LG Electronics USA Names Fishler SVP, Marketing
LG Electronics USA has named James Fishler to the newly created position of Senior Vice President, Marketing & Go-to-Market Operations, expanding his role beyond leading Marketplace Operations, In-Store Merchandising and Sales Operations. This new position also encompasses brand marketing for Home Appliances, Home Electronics and Mobile Phone products in the United States. Fishler has been Senior Vice President of Go-to-Market Operations for LG Electronics USA since May 2010, responsible for key sales support activities.
"LG is committed to putting the consumer first, and our consolidated organization will help assure consumers have a consistent experience wherever and whenever they interact with our brand and our products. Whether a consumer is visiting our website, a retailer's store or seeing a TV commercial, we will strive to deliver an unparalleled experience across all touch points and channels," Fishler said. (Web site) www.lg.com

General Cigar Names Alan Willner New V.P. Of Marketing
General Cigar has named Alan Willner vice president of marketing. A consumer product marketing veteran with 20 years of experience, Willner will oversee General Cigar's consumer and trade marketing, public relations, CRM, event and innovation platforms, and international sales and marketing initiatives. Willner joins General Cigar from Starr Hill Brewery where he held the position of president and CEO. Earlier in his career, Wilner held leadership positions with the Coors Brewing Company, Diageo and Nabisco.

NASCAR Names Brink Marketing Director
NASCAR has named Kim Brink managing director, brand and consumer marketing. Brink reports to Steve Phelps, NASCAR chief marketing officer and joins NASCAR from General Motors Corporation, where she helped lead the transformation of a pair of iconic global brands -- Chevrolet and Cadillac. Most recently as executive director of advertising and sales promotion for Cadillac, Brink led a team responsible for reinvigorating the brand and increasing its retail sales by nearly 40 percent in the United States.

Oettinger Davidoff Group Names Charles Awad Head Of Global Marketing & Product Development
Charles Awad has been appointed Senior Vice President of Global Marketing & Product Development, Cigars and Accessories within the Oettinger Davidoff Group. He was previously with the Estee Lauder Companies as Global Vice President International for the company's Beauty Bank Division in New York, where he was responsible for the development and design of new brands and business models.
Hans-Kristian Hoejsgaard, CEO and President of Oettinger Davidoff Group, said, "Charles Awad is a passionate marketing specialist with a strong entrepreneurial drive. The combination of his deep and rigorous training at Procter & Gamble and his lifestyle/luxury brand experience at Estee Lauder makes him ideally suited to tackle the tough challenges placed on him in this newly created position. His hands-on experience and success in innovation, product development, visual merchandising, in-store activities and customer relationship management will be critical to our future success."

REELZCHANNEL Names David Zaccaria V.P. MARKETING
REELZCHANNEL-TV About Movies®, has named David Zaccaria as Vice President of Marketing and On-Air Promotion. Zaccaria brings 28 years of experience in the television industry to REELZ where he'll be responsible for all creative direction and strategy, overseeing on and off-air promotion, print and web advertising efforts. Zaccaria previously worked as Creative Director of Integrated Marketing and On-Air Promotion for Lifetime Television Networks from 2009-2011.

The Children's Place Appoints Tauber CMO
The Children's Place Retail Stores, the largest pure-play children's specialty apparel retailer in North America, has appointed Lori Tauber Marcus as Senior Vice President, Chief Marketing Officer. She will be responsible for brand strategy, e-commerce, CRM, creative services, public relations, social media and visual merchandising. Previously, Tauber spent 24 years with PepsiCo in marketing positions of increasing responsibility, culminating in her appointment as Senior Vice President, Marketing Activation for PepsiCo Beverages, North America.

Convenience TV To Purchase Go Media
C-Store Network, a wholly owned subsidiary of Convenience TV, has purchased the static advertising business known as the Go Media division from HFT Management. Convenience TV Inc. CTVI President Norman Knowles, said, "CTVI has the capability and expertise to develop and support the project. Our network not only connects advertised products directly to the customer through our system of convenience store locations, but can also present valuable background content to enhance the knowledge of the customer." HFT President Craig Heard, said, "We have thousands of locations under contract and this opportunity melds a successful static advertising business with an expanding digital signage system for the benefit of both."

Heidi Schoeneck Joins Schawk Retail Marketing As SVP, Executive Creative Director
Schawk, a leading provider of brand development and deployment services, has appointed Heidi Schoeneck to serve as senior vice president, executive creative director within its retail marketing group. In her new role, Schoeneck will drive the creative vision for Schawk Retail Marketing and provide creative inspiration for its portfolio of clients. "The path to purchase has changed," said Schoeneck, "And only by understanding this complex and evolving path will we be able to embrace the empowered multi-channel shopper and inspire her to act. This philosophy will help us create integrated programs for our clients that speak to the shopper's heart as well as her mind, motivating her through all mediums, and ultimately driving store visits and influencing purchase decisions." Prior to joining Schawk, she served as senior vice president, group creative director at Arc Worldwide.

Vomela Acquires American Screen Art
Vomela Specialty Company of St. Paul, Minnesota has completed the acquisition of the business and assets of American Screen Art of Knoxville, Tennessee. American Screen Art is a supplier of digital and screen printed graphic products and solutions including large and small format fleet graphics, point of purchase displays, murals, banners, in store displays and outdoor signage. Dennis Alexander, former President of American Screen Art, has been named General Manager of the newly formed ASA Division of Vomela Specialty Company.

George Wishart Joins Vestcom As Chief Commercial Officer
Vestcom, a leading provider of customized shelf-edge communications and specialized marketing services for the retail industry, has appointed George Wishart as the company's chief commercial officer. Wishart will lead Vestcom's sales, marketing and product management teams in driving the company's continued strategy to help retailers implement in-store communications that reduce costs, engage shoppers and drive sales at the point of decision. Wishart brings to Vestcom deep knowledge of the retail industry, having spent 11 years of his career with Kraft Foods. Most recently, Wishart served as president and CEO of Trilogy Payment Services, a Nevada-based retailer consumer bill payment service focused on merchant processing services.

Exceptional 3D Offers Glasses-Free 3D Digital Signage
Exceptional 3D, a leading provider of glasses-free 3D digital signage solutions, has made state-of-the-art advances to its patented 3D display solutions with the release of new products in the auto-stereoscopic 3D industry. The company's current patented 3D lenticular display solutions have been joined by the most impressive large format auto-stereoscopic 3D display at fifty-five inches (55"). Resellers and end-user's have access to the widest-range of complete 3D display solutions available in sizes of 24", 32", 42", 46" and 55". The latest implementation of advanced, cutting-edge optical considerations aims to harness the ultimate 'picture perfect' experience through the reduction of common technological drawbacks such as moiré and transitional zones. Now customers can confidently rely on a glasses-free 3D technology with a consistent viewing experience where size does not matter. More information about Exceptional 3D is available by visiting, (Web site) www.exceptional3d.com.

Panasonic Canada Offering New Panasonic Digital Signage LCD Display
Panasonic Canada is offering new Panasonic digital signage LCD display customers with a complimentary one-year subscription to their popular community-based digital signage service. ScreenScape is a popular online service for engaging audiences in physical places through the use of digital displays. Venue managers can log in to ScreenScape from anywhere and quickly build dynamic programming for their own network of screens. "Business owners thinking about joining ScreenScape to boost sales and marketing can now get started with one-year of service compliments of Panasonic," said Magnus McDermid, General Manager, Computer and AV Solutions Group, Panasonic Canada. "Our line of Full HD digital signage LCD displays offers excellent choices for ScreenScape customers looking for a clear and vibrant display solution that brings in-store media to life." For more information, visit Panasonic's web site, (Web site) www.panasonic.ca

SAGE Electrochromics Selects nParallel To Design Its Tradeshow Exhibit
nParallel was selected to develop, fabricate and manage the tradeshow exhibit properties of SAGE Electrochromics, the world's leading developer of dynamic window glass that is electronically controlled to change tint to optimize daylight and thereby improve the human experience within buildings. SAGE wanted to convey the dynamic nature of its glass as the key product attribute in a highly interactive booth. "SAGE has re-branded, centering on the theme 'Be Brilliant,' to better reflect the company's character and convey that our technology dynamically harnesses the power of daylight to make people in buildings happier, healthier and more productive," said Derek Malmquist, vice president, marketing, SAGE Electrochromics. "nParallel's design team understood how to make our vision a reality. Their design lights up our theme and immerses tradeshow visitors in a vibrant brand experience." (Web site) www.nparallel.com

Orbus Exhibit & Display Group Achieves G7 Master Print Certification
Orbus Exhibit & Display Group, has achieved recertification of the G7 Master Print specification. With 18 state-of-the-art printers and the G7 certification, Orbus is positioned well to serve its clients with more accurate color throughout the graphic production process. While G7 has been widely used and respected in the commercial printing field, it is fairly new to the inkjet industry. The G7 Master Print certification requires highly-trained G7 Experts to calibrate printing systems to precise specifications. Once certified, G7 Masters must be re-certified annually to guarantee they preserve proper calibration and processes. Jaime Herand, Director of Graphic Production for Orbus Exhibit & Display Group, said, "Achieving G7 Master Print certification for all facilities, and having on-site G7 professionals to continue our certification and guide the team, helps us maintain consistency from location to location, product to product, and across all graphic functions." (Web site) www.orbuscompany.com

MC² Hires Three New Employees To Join Its Chicago Office
MC², a nationally recognized exhibit and event marketing company, has hired three new employees to join its Chicago office to support business development, design, and project management. As business development associate, Alex Tucker is responsible for developing new client opportunities for the Chicago division of MC². As senior designer, Hyesook Lyu will drive the design process for exhibits and other face-to-face marketing environments for clients across a wide range of industries. James Duncan joins MC² as project manager. (Web site) www.mc-2.com

Red Bull Crashed Ice World Championship Makes U.S. Debut In Saint Paul, MN,
On a man-made ice track made for head-to-head battle, the Red Bull Crashed ice cross downhill world championship comes to Saint Paul, MN in January 2012. The 100 toughest, fastest ice cross downhill racers from around the world will go head-to-head, four-at-a-time through an unforgiving, gritty, freezing downhill course full of mind-and-body-bending twists, turns, canals and chutes. Regional athlete qualifiers will be held throughout the U.S. during the month of December, with the best moving on to Saint Paul, from which a Team USA squad will be selected to travel to three additional global stops.
"We all have an itch to hit and go fast, and Red Bull Crashed Ice feeds that desire like nothing else," said 2011 champion Arttu Pihlainen of Finland. "Each race attracts hundreds of thousands of spectators packed into a breathtakingly cold and action packed scenario, and I can't wait for the first U.S. stop this year."

Mission Foods Unveils NachoTron 3000 At 2011 Border Showdown
Mission Foods brings together its passion for tortilla chips, hard core football rivalries and nacho innovation as it unveils NachoTron 3000 at the Border Showdown between the Kansas Jayhawks and Missouri. Arrowhead Stadium in Kansas City. Tailgaters will have the chance to show off their football throwing skills and team loyalty for free nachos made with Mission's authentic Border Showdown tortilla chips.
Fans are invited to experience NachoTron 3000, the world's first interactive, competitive nacho-making machine created by "scientists" to analyze how human football fandom correlates to delicious nacho toppings. Before the Jayhawks and Tigers go head-to-head on the gridiron, their fans will compete in a test of wits and brute athleticism off the field as they throw footballs at close-range targets in hopes of winning nacho toppings for their Mission tortilla chips and scoring points for their beloved team.

Klever Marketing Offers Cloud-Based Mobile Management Platform, KleverKloud
Klever Marketing's unique cloud-based Mobile Management Platform (KleverKloud™) delivers easy-to-use mobile coupons and advertising campaigns for consumer packaged goods manufacturers and retailers. It also provides simplicity of accessing product information and savings from mobile handheld devices to consumers. Mobile campaigns will take on a new dimension of creativity and effectiveness -at lower costs than traditional discount programs. The KleverShop™ licensed app will eliminate the need for manufacturers and retailers to create their own mobile management program. Klever Marketing will assist retailers to provide a custom mobile management platform so retailers can concentrate on their core business.
The KleverKloud™ database is becoming a powerful provider for consumer product database analytics, with the ability of tracking product purchases and buying trends. Klever's powerful web-based platform will serve the informational needs of consumers, product manufacturers and retailers. KleverKloud™ is a valuable resource for the targeted placement of mobile promotions and coupons. Klever's powerful search match engine and business analytics will be available for licensing in future shopping applications. (Web site) www.klevermarketing.com

Emeri Pink Moscato Promoted On Posters In Chicago
An Australian sparkling pink wine has captured the fancy of Chicagoans who have purchased more of it than residents of any other U.S. city. Emeri is now the leading pink Moscato in the U.S., buoyed by its reputation for lighter alcohol content of 8% compared to an average of 12% for other wines, and a price that will fit most budgets at $12.99/750ml bottle. In Chicago, Emeri is available at a number of grocery and drugstore retailers, big box stores, at some bars and nightclubs. De Bortoli Wines USA will promote Emeri Pink Moscato in select Chicago neighborhoods on billboards and posters. (Web site) www.emeri.us

Twentieth Century Fox Home Entertainment Launches First Blu-ray/DVD Virtual Store In UK
Twentieth Century Fox Home Entertainment launched the first-ever virtual store in the UK to sell Blu-ray Discs and DVDs - powered by HMV's first-rate mobile app. Launching with QR codes featured in outdoor media on prominent high street bus shelters, the virtual store provides consumers on the go with a simple and convenient way to shop.
"With our virtual store, we've created new distribution points that previously didn't exist, allowing consumers to instantly shop for everyone on their holiday list -- just by using their mobile," said Robert Price, Managing Director, Twentieth Century Fox Home Entertainment. "It's a convenient and easy experience for shoppers, and by leveraging HMV's user-friendly mobile site, Fox is able to present its holiday offerings in a fast, yet cost effective manner."
Mark Hodgkinson, Marketing and e-Commerce Director, HMV, said, "We always look to enable our customers to discover and consume entertainment content in the way that best suits them, and, in an increasingly multi-channel world shaped by mobile technology, we see this innovative partnership with Twentieth Century Fox as a great new way to connect with film fans."

Passport To PEEPS & COMPANY Holiday Scavenger Hunt Takes Place At National Harbor, MD
PEEPS & COMPANY®, the retail arm of Just Born, is hosting its first Passport to PEEPS & COMPANY® Scavenger Hunt at National Harbor, Maryland, this holiday season. This event will offer family-fun, raffles, free gifts and will allow visitors to become more familiar with National Harbor while enjoying its beautiful, festive atmosphere.
Aubrecia Cooper, Marketing and Product Development Manager at PEEPS & COMPANY®, said, "Our Passport to PEEPS & COMPANY® Scavenger Hunt event will be a fantastic celebration for all, taking the fun of our store and weaving it all into an interactive program highlighting our partnership with some of our terrific neighboring businesses at National Harbor."
The Passport to PEEPS & COMPANY® Christmas Scavenger Hunt offers several locations for participants to pick up passports, allowing them to start the hunt at any point in National Harbor and conclude at the PEEPS & COMPANY® store. It includes an official PEEPS & COMPANY® passport that will contain various clues leading visitors to a specific retailer, restaurant, or hotel. The passport is also filled with coupons to many of the National Harbor retailers. Participating retailers, restaurants, and hotels will act as "clue" locations in which participants can receive a personalized stamp inside the establishment. Each Scavenger Hunt participant must bring his completed passport to the PEEPS & COMPANY® store at National Plaza in order to redeem a free prize. (Web site) www.peepsandcompany.com

Makai Launches Digital Aloha
Makai, an international leader in engagement marketing, has launched Digital Aloha, the first on-site application to combine branded content, social media, smartphone technology and analytics. The fully integrated product represents a modern version of the time-honored photo booth, enabling consumers to share their photo or video at an event in real time on all major social media platforms via a touch-screen kiosk, bringing friends and family from all over the world right inside the venue. The Digital Aloha application uses handheld devices and touch screen computers to allow brands to create, capture, and share a memorable experience for consumers, while obtaining valuable insights into their behavior during and post event.
"Digital Aloha turns local events into international happenings by allowing users to share their experiences with friends, family and others not fortunate enough to be there with them," said Robbie Thain, president and founder of Makai. "It also expands the power and influence of traditional event marketing for the brands that apply the Digital Aloha platform, giving them an effective tool to reach target audiences long after the event itself is over." (Web site) www.makaiinc.com

GiftWise Gift Card Vending Kiosk Placed In 100 GGP Malls
Self-Service Networks is deploying GiftWise, the gift card vending solution, at 100 General Growth Properties malls. GiftWise gives shopping centers a low cost way to present their gift card programs to shoppers. Kim Fuhrman, Vice President, Marketing & Gifting for General Growth Properties, said, "Our goal is to provide our shoppers with an added amenity, convenience, and above all, a great product. We want our shoppers to walk away knowing they just experienced the best shopping experience possible. A gift card vending kiosk is a great service, especially this time of year when we're all trying to fit in holiday and birthday parties during our busy schedules."
Available in outdoor, thru-wall and indoor configurations, the GiftWise kiosks enable 24/7 prepaid card sales in every type of environment. Additionally, GiftWise can be utilized to capture customer information, dispense coupons, display advertising and other functions that help shopping centers drive shoppers to their properties. (Web site) www.self-servicenetworks.com

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