Okanagan Spring Brewery Features Sleeman Sandwich Board
Okanagan Spring Brewery wanted to increase brand presence of its Sleeman brand in on-premise establishments by giving retailers a piece of signage that would be prominently displayed and draw attention to its logo.
The sandwich board increases sales of Sleeman by letting consumers know that the establishment carries the brand, as well as informing consumers about the brand. Retailers like the utility of the sandwich board, which enables them to write specials on it, and draws consumers into the establishment. The Sleeman Sandwich Board was produced by Heritage Sign & Display, Nesquehoning, Pennsylvania.
Bija Tea Features Upscale & Stylish Counter Display
Flora, which owns Bija Teas, wanted a stylish and upscale counter display as a companion to its floor stand. Flora wanted to capitalize on multiple placements within the same store, and also needed the display to have a small footprint yet hold lots of product. Another goal was to design a display that would create some excitement in the natural Foods industry and hopefully open some new retail doors for its Bija Teas.
This display is going to be in the field for more than three years so the utilization of wire and steel was crucial for the longevity of the display. A four-color process header sign helps draw customers to the display. The display was given a rustic powder coat finish to give it a natural, rustic look.
The display has exceeded the Company's expectations. It has seen a stronger brand identity, increased sales and will need to order more displays in the near future. The Bija wire counter display was designed and produced by Lingo Manufacturing Co. Inc., a p.o.p. display company located in Florence Kentucky.
Ocean Spray Trail Mix Launched As Perfect Snack For Families On The Go
Ocean Spray has introduced a new Trail Mix snack product that's perfect for active family lifestyles. Ocean Spray Trail Mix combines Craisins sweetened dried cranberries, with lightly salted nuts and semi-sweet chocolate. "We are so excited about the growing popularity of Craisins and are proud to provide this consumer favorite in a trail mix," said Keith Benoit, Director of Food at Ocean Spray. "As consumer demand continues to grow the $6 billion healthy snacks category, the possibilities for future Craisins products are endless."
Penguin Group Introduces New Upmarket Paperback Format
Penguin Group (USA) has introduced the Penguin Premium format, a new, upmarket format, specially designed to feel better and read more comfortably than the current mass market paperbacks. The Premium format features a larger trim size, yet will still fit standing retailers' racks. The improvement is most apparent in the interior, which has been crafted with the production values of a hardcover book in mind: higher quality paper, more white space both in the margins and between the lines of text, and a larger font size throughout. Penguin Group CEO David Shanks, said, "We're addressing the needs of our readers; our readership has changed dramatically, so it's almost hard to believe that this is the first time the mass market format has been re-engineered in the last 50 years. Frankly, it's overdue."
Planters Debuts NUT*rition Line Of Snack Nuts
Planters is introducing NUT*rition, a new line of lightly-salted snack nuts designed to meet nutrition and wellness needs. Planters NUT*rition offers four fresh-tasting varieties, including a Lightly Salted Heart-Healthy Mix formulated with heart health research in mind. The Heart-Healthy Mix contains peanuts, almonds, pistachios, pecans and hazelnuts. These are nuts that may reduce the risk of heart disease when included in a diet that's low in saturated fat and cholesterol and doesn't increase overall caloric intake. "The Planters NUT*rition line is an example of Planters' commitment to providing people with snacks that focus on specific nutritional benefits to meet their individual nutrition needs," said Heath Osburn, Brand Director, Planters, Kraft Foods.
Sears Launches New Store Format-Sears Essentials
Sears, Roebuck & Co. has launched the Company's newest off-mall format called Sears Essentials. This new mid-sized store format, which will leverage the best of Sears along with convenience-inspired items, is a result of the acquisition of 50 Kmart and six Wal-Mart stores. The first 25 Sears Essentials stores are scheduled to open this spring.
"Sears Essentials will lead the way as we embark on the most aggressive growth initiative in company history," said Alan Lacy, Sears Chairman and CEO. "This new store format enables Sears to grow its brand off-mall and better meet the everyday needs of our customers."
Sears Essentials will offer Sears' product categories that are integral to home and family life, such as appliances, lawn and garden, tools, electronics, apparel and home fashions along with routinely purchased convenience items such as health and beauty, pantry, household and paper products, pet supplies, and toys. The name Sears Essentials conveys the important role that Sears plays in homes and families across the country, as well as the everyday solutions the store will provide.
W Hotels Partners With Chrysler Brand To Launch 'Car Concierge' Service
W Hotels Worldwide and Chrysler are partnering to offer a new Car Concierge service, which will provide VIP shuttle service and test-drives in Chrysler 300s and Chrysler Crossfires at select W Hotels In New York, Chicago, Los Angeles and San Francisco.
Three Chrysler 300s, adorned with the W logo and signature flourish, will be staffed with a fully trained driver, who will whisk guests away to their desired destination in New York and Chicago. Guests staying at the W Los Angeles and W San Francisco are invited to take one of three Crossfires for a test drive for up to 24-hours. W Hotels and Chrysler are promoting the Car Concierge with on-property Chrysler Concierge kiosks.
VH1 Names B. Freeman V.P., Consumer Mktg.
Brenda Freeman has joined VH1 as the Vice President of Consumer Marketing. As a key member of the team setting brand strategy for VH1 networks, Freeman will oversee all off-channel marketing for the company. Prior to coming to VH1, Freeman was Vice President, Affiliate Marketing, Entertainment Group for MTV Networks.
Testrite Instrument Co. is a leading p.o.p. instrument company specializing in display systems with unlimited design possibilities. Display components include telescopic tubing, poles, custom size sign frames, swivel frames, bases and banner stands. For more information, contact Testrite Instrument Co., 135 Monroe Street, Newark, NJ 07105; (Tel) 888-873-2735 (Fax) 973-509-4196, (Web site) www.testrite.com, (E-mail) info@testrite.com.
Konica Minolta Business Solutions U.S.A. has introduced the bizhub PRO C500, which brings cost effective, 50 page-per-minute color and B&W on demand printing to the CRD and print-for-pay environments. With a rated monthly page volume of 150,000 pages, the bizhub PRO C500 offers digital production print functionality and professional color print management capabilities all in one central resource. By utilizing Simitri toner and the ACT (Advanced Continuous Toner) technology, the bizhub PRO C500 offers sharper text, better halftone clarity, precise image stability over long print runs, and superior quality electro-photographic prints. Highly adaptable, the bizhub PRO C500 features a wide variety of finishing capabilities to meet the diverse needs of the graphic arts market. The bizhub PRO C500 will be available through Konica Minolta's North American direct sales, authorized dealer and value-added reseller channels. For more information, visit Konica Minolta at www.kmbs.konicaminolta.us.
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