Behr Paint is featuring this eye-catching, impactful display to launch its Sample Color Jars, in a small footprint but holding l92 sample jars. The display was required to stand out in crowded environments and needed to complement the Home Depot décor. The display rotates so that it is accessible from all sides. The durable unit is made of metal to survive the warehouse environment. Display graphics are interchangeable to sliding in and out of the c-channels. The display was launched in 2200 Home Depots nationwide and has been so successful in stores that additional units have been ordered. The Behr Paint Sample Color Jars Display was created by SMS of Gurnee, Illinois. (Web site) www.sms-popdisplays.com
Groupe Marcelle Cosmetic Wall Unit
Marcelle wanted to increase awareness and showcase its upscale skin care line with a prestige presentation. They wanted to increase visibility of its lesser-known cosmetics line and increase overall shelf space. This exciting presentation features boutique styling with lit shelves, dedicated testers and universal trays that are cost effective and flexible in adapting to various sizes and locations on the wall. The wall is uniquely powered with a patent pending plug-and-play lighting connection. The brand imagery is communicated and shoppers benefit from the clear segmentation and brand information. The Groupe Marcelle Cosmetic Wall Unit was created by POP Displays, 555 Tuckahoe Rd, Yonkers, NY l07l0. (Web site) http://www.popdisplaysusa.com
Odyssey Golf Showcases Its Putters
Odyssey Golf is featuring this display which showcases different Odyssey Putters. The display was designed using unique lx 4" tubing with laser slots, a perforated metal backdrop with a floating brochure holder. Silk screened logos brand the display. Two different removable club arms are provided so that the retailer can determine how many clubs they want to display. Over l,250 knock down displays were produced in four weeks and then shipped world wide. The Odyssey Golf Putter Display was created by Fabcon Creative of Santa Ana, California. (Web site) www.fabconcreative.com
Baldwin Christmas Product Line Display Showcases Ornaments In Natural State
The ChemArt Company, which designs and manufactures etched decorative brass ornaments and collectibles, recently deployed this display to support US wide sales at the retail level for the Baldwin Christmas ornament product line.
Designed to showcase the ornaments hanging in their natural state, as well as hold boxed inventory, the unit is constructed of light maple melamine with a matching edge banding and the four headers were screen printed and affixed to the uprights. The display was designed, engineered, and manufactured by Acorn Design and Manufacturing at their Colebrook, Pennsylvania facility. (Web site) www.acorndisplay.com
Meridian Winery's 'Regatta-Sailboat Mast' Display Sails Into Supermarkets
Fosters Wine Estates Americas recently launched this 'Regatta' display for its Meridian Winery brand in supermarkets. The display was designed to extend the brand name to a coastal California location in a genuine and aspirational way for the consumer.
The structure uses metal with actual marine rope details to construct the mast while sails use a 'scrim' material that is designed to read clearly from afar and be somewhat translucent when consumers are close. Grocers are very aware of 'blockage' to sight plains on floor and this display creates a win for the Meridian brand and the grocer alike. Case stacks are built 360 degrees around the display. The Meridian Winery "Regatta-Sailboat Mast" supermarket display was designed and produced by Packagingarts, Mare Island, CA. (Web site) www.packagingarts.com
K-Swiss Opens First U.S. Running Store In Santa Monica, CA
K-Swiss continues to expand its commitment to the running market with the opening of its first U.S.-based running retail store in Santa Monica, California. The iconic California-sport footwear and apparel brand will leverage the new retail location to elevate the brand's presence leading up to and during the LA Marathon in March 2010 as the race's official footwear and apparel sponsor.
"The Santa Monica store will play a key role in our partnership with the LA Marathon, especially since the finish line is less than a mile away from the store," said David Nichols, executive vice president of K-Swiss. "With product, experienced staff, and coaching advice, we see the store as a go-to destination for runners as they train for this big event."
One Industries Casual Wear Display
This custom modular unit is constructed of metal tubing, wire, melamine and polycarbonate panels. The finish for the fixture was a semi-gloss texture black powder coat. The display was designed to showcase the new collection of motocross race ware jerseys, pants and gloves. The unit is completely modular and can adjust components for display of casual apparel as well. The One Industries Casual Wear Display was created by BoomFactor, 1125 Nicole Court, Glendora, Ca 9l740. (Web site) boomfactorinc.com
Valspar Paint Displays Refreshed Colors For Its Laura Ashley Home Collection
In response to consumer demand, The Valspar Corporation has introduced 24 new paint colors to its Laura Ashley Home collection, available in Valspar Signature Colors.
The updated colors range from soft peaches and corals, to deep red, muted purple, and teal, adding intriguing colors with depth while maintaining the Laura Ashley aesthetic of contemporary English elegance. These colors can be used alone or combined to create a classic, yet feminine atmosphere synonymous with the Laura Ashley brand. Valspar Signature Colors paint is displayed exclusively at Lowe's Home Improvement stores nationwide.
P.O.S. Promotes 'Go World,' Visa's First Global Olympic Marketing Campaign
Visa has launched its Olympic-themed marketing campaign for the Vancouver 2010 Olympic Winter Games, Go World. This global campaign, which features television, digital and out-of-home advertising, host market merchant activation programs and usage promotions, enables Visa to connect with cardholders and Olympic and Paralympic Games fans to drive preference for and usage of Visa products worldwide. This launch follows the recent extension of Visa's Olympic Games sponsorship for another eight years - through 2020 - enabling Visa's financial institution clients and merchant partners to continue to build strong relationships with their customers through unique Visa marketing programs.
"Go World builds on the concept that ran so successfully in the United States during the Beijing 2008 Olympic Games," said Antonio Lucio, Chief Marketing Officer of Visa Inc. "To connect with Olympic fans globally, we've taken this platform and created a campaign that transcends borders, resonates with fans' sense of national pride, builds our own business and that of our clients, and advances the spirit of the Olympic Movement."
The Go World campaign celebrates athleticism and human triumph through unique athlete stories. It features a wintry blue tone throughout all creative executions and will be customized to maximize local relevance in key markets. The campaign also includes merchant offers, enhanced social media applications and a deeper focus on Visa-sponsored athletes (Team Visa - Vancouver).
Over the past few months Visa has been working with its financial institution clients globally to offer Visa cardholders the once-in-a-lifetime opportunity to attend the Games and with national and international merchant partners to help them generate business and excitement among their customers leading up to the Games. Go World is prominent on the interior (register branding, point-of-sale) and exterior (banners) of the Vancouver 2010 Olympic Superstore (Hudson Bay Company) in downtown Vancouver. Additionally, Go World will be featured throughout Visa's presence program, including point of sale materials at merchants around Vancouver and Whistler.
BLOCKBUSTER Express™-Branded DVD-Rental Kiosks Installed In Duane Reade Stores
NCR Corporation will install its BLOCKBUSTER Express-branded DVD-rental kiosks in more than 200 locations of Duane Reade, New York's leading drugstore chain, representing the largest deployment of DVD-rental kiosks to come to New York City. Consumers will be able to rent DVDs for $1 per night and return the DVDs to any BLOCKBUSTER Express kiosk location.
NCR's DVD kiosk rental experience offers consumers the widest selection of new release and classic DVDs available through conveniently located kiosks. NCR's kiosks hold more than 900 DVDs, providing customers a broad choice of new releases and classic titles.
"We have been transforming our business to bring New Yorkers a better shopping experience. By partnering with NCR to include BLOCKBUSTER Express kiosks in select stores, we continue to create a more convenient and efficient shopping experience for our customers. The BLOCKBUSTER Express kiosks offer affordable entertainment and provide another way Duane Reade makes New York living easy," said Joe Magnacca, Chief Merchandising Officer, Duane Reade.
"DVD rental kiosks are a great fit in high-traffic urban areas because they take up a very small retail footprint. Paired with a convenience or drug store location, it gives consumers a very convenient way to pick up their favorite entertainment titles while they shop for everyday items," said Alex Camara, vice president and general manager, NCR Entertainment. No membership is required to rent a DVD at a BLOCKBUSTER Express kiosk - customers simply swipe their credit card and are charged $1 per night until they return the DVD. (Web site) www.ncr.com
Ford And Best Buy partnership Drives Increased Consideration For Ford Products
Just one month after announcing a retail partnership, Ford Motor Company and electronics giant Best Buy are on the verge of revolutionizing the owner experience when it comes to the merger of the vehicle and mobile electronics.
Ford and Best Buy just completed a unique 30-day pilot program in the Dallas area aimed at helping build awareness of the SYNC® in-vehicle connectivity system, as well as providing mobile technical support through Best Buy Mobile stores and Geek Squad nationwide. The results have been eye-popping for both companies.
"In combination with our terrific Ford dealership network, we've given consumers through our Best Buy relationship a way to fully experience the power and performance of SYNC," said John Felice, general marketing manager, Ford, Lincoln Mercury Divisions.
Local Ford dealerships teamed up with 30 Best Buy locations to offer consumers free SYNC demos outside a Best Buy store in a SYNC-equipped vehicle, along with providing phone upgrade checks. Meanwhile Ford, Lincoln and Mercury owners could sign up for personal SYNC tutorials and phone compatibility testing and upgrades. Offering more than 90 different mobile phones and all major carriers, Best Buy Mobile focuses on smartphones, an important device for maximizing SYNC capabilities.
"Smartphone technology is rapidly gaining popularity, in part because consumers are realizing just how central mobile devices are to connecting them to all aspects of their lives," said Shawn Score, president of Best Buy Mobile. "And with Ford SYNC, the benefits of smartphone technology now extend to the automobile. The success of the pilot program in Texas and the organic developing of relationships between our stores and Ford dealerships across the country are tremendous proof points that consumers are hungry for support and guidance in getting the most out of their increasingly mobile lives."
Petland Introduces New Store Format
Petland recently launched a new store format in Hillsboro, Ohio. The store is the first location for the new format, which is smaller than a traditional Petland, and offers grooming services. Customers will experience many of the same features as in a traditional Petland, and the Hillsboro location will carry small birds, reptiles, fish, ferrets and small animals.
"We recognized that we could better meet the needs of all of our customers with offering a smaller store with a heavier focus on consumables and services," said Elizabeth Kunzelman, Petland Spokesperson.
PUMA's New Retail Concept Showcases Full Scope Of Collections For First Time Ever In A PUMA Store
Global sportlifestyle brand PUMA® will debut a unique new retail concept with the opening of their second Chicago store, located in the highly-anticipated Chicago State Street development. For the first time in a U.S. based PUMA Store, the new location features product that spans the entire PUMA brand, including sport-performance, sportlifestyle, and sport-fashion. The PUMA Store State Street stocks everything from soccer cleats and performance running sneakers, to high-fashion collaboration projects with Alexander McQueen and Mihara Yasuhiro. This store will also house essential PUMA collections such as PUMA Archive and PUMA Denim.
"We felt that now was the right time to open a brand store that spoke to everything that PUMA stands for," said Jay Piccola, President and General Manager of PUMA North America. "During these tough economic times, the brands that stay true to themselves are the ones that will survive. Now more than ever, it's important for PUMA to showcase the best of the brand to the world."
GameStop And Payless ShoeSource Feature Cross Promotional Offers For Holiday Shopping Season
GameStop, the world's largest video game and entertainment software retailer, and Payless ShoeSource, the nation's leading specialty family footwear retailer, are offering cross-promotional register receipt coupons that customers will receive at checkout for additional savings at each retailers' stores.
Under the GameStop-Payless cross promotion, the additional savings at Payless begins with GameStop register receipts generating a $5 off a purchase of $25 or more coupon offer at all Payless stores. Two additional GameStop offers will be generated on Payless register receipts through the holiday shopping season including "get the hottest new games for $19.99 when you trade-in two select games," as well as "2,500 game gifts for under $20" at GameStop stores.
"This holiday season our aim is to bring holiday joy to shoppers by allowing them to save now, feel good and Payless, and our cross-promotional offers with GameStop are well aligned with this holiday theme," said LuAnn Via, CEO for Payless ShoeSource. "GameStop is an amazing partner for a cross promotion at the holidays -- the bulk of the stores in both chains are located in close proximity, making it easy for shoppers to reap the added discounts we are offering. Plus, customers are out shopping for gifts for a variety of people and video games, entertainment software, shoes and accessories rank high on this year's wish list."
"We are excited about this cross promotion with the iconic Payless brand for several reasons," said GameStop executive vice president merchandising and marketing Tony Bartel. "It allows both companies to reward their customers with valuable money-saving offers they can use during the holidays. It also allows GameStop and Payless to reach out to each others' customers to drive awareness of amazing gift ideas and offers they might not have otherwise considered."
Core Groupe Launches Low-Calorie Dziaq Liqueur
Dziaq Liqueur, an inventive blend of fruit flavors from around the globe, quality liquor and a guarana pop, has been introduced at select locations all over Miami, Florida by Core Groupe. Dziaq is described as a global mix of Mediterranean pomegranate, Asian lychee and Latin American dragon fruit, all with top end Vodka and a splash of Mezcal. As an uncompromising low calorie alternative, Dziaq Liqueur is sweetened with Splenda.
"We believe that consumers are demanding more innovation today and we believe that Dziaq Liqueur delivers. Giving consumers a pioneering low calorie liqueur alternative certainly resonates here in the Miami, Florida market and we strongly believe that this innovation will be embraced throughout the country," said Ross Graham, Founder & CEO Core Groupe LLC.
Monster Energy DUB Edition Introduced
Monster Energy has partnered with DUB Publishing to develop the latest Monster Energy product, Monster Energy DUB Edition, and has launched the new beverage in the first 32-oz., resealable Jumbo Cap Can from Ball Corporation. The Monster Energy DUB Edition can includes logos for both brands and pays homage to the automotive culture and the true urban lifestyle. "Monster Energy DUB Edition is a truly innovative package - a unique beverage in the first-ever 32-oz. Cap Can," said Mark Hall, president, Monster Energy. "It is the first co-branded, urban-targeted energy drink, and the can design communicates the product's functional nature and aggressive positioning."
SANYO Introduces 'eneloop kairo' Rechargeable Hand Warmers
SANYO has launched two new 'eneloop kairo' portable rechargeable hand warmers in the US market. Sleek and stylish, the egg-style, one-sided 'eneloop kairo' KIR-SE1S is available in white or pink, and the double-sided 'eneloop kairo' KIR-SL2S is available in silver and pink. Both models will be available through select retailers nationwide. The SANYO eneloop kairo portable hand-warming device is slightly smaller than a deck of cards, which easily fits into a pocket, purse, or backpack. The Single-Sided version features an internal Lithium-ion rechargeable battery, allowing it to be recharged up to 500 times. The unit delivers a comfortable level of heat ranging from 102 degrees F in the low setting to 109 degrees F in the high setting. The unit can be fully recharged in approximately 3 hours and will deliver up to 4 hours of warmth in the low setting and up to 3.5 hours in the high mode.
Velux Introduces 'The No Leak Skylight'
VELUX America is introducing a redesigned skylight line with major upgrades including added protection against water penetration. The VELUX deck mounted product family is now designated The No Leak Skylight. Features include three layers of water protection - advanced LoE3 glass for better energy efficiency, higher visible light transmittance and better daylighting, and improved solar heat gain performance.
Timothy B. Miller, president of VELUX America, said that after three years of research, development, and testing, the No Leak Skylight addresses the number one concern - the perception of leaks - consumers and trade audiences expressed about the category. "The No Leak Skylight, with our new design, manufacturing, and time and money saving installation procedures, should put that concern to rest," he said.
nio™ - Your New Gadget Guardian Powered By Bluetooth Now Available In U.S.
Portable technology users can now harness Bluetooth to defend against the loss or theft of their devices: Following success in the European market, British mobile innovator TenBu announced today that nio™, the gadget that protects valuables such as laptops, BlackBerrys, smartphones and the data they contain, is now available in North America. Named after the Japanese Guardian Kings, nio creates a selectable security zone of just a few feet, up to 80, with a Bluetooth tag and an innovative software link that downloads directly onto the user's cell phone. When the security zone is breached, both the nio tag and the cell phone emit an audible alarm, and a flashing blue light.
Tazo® Tea Launches Line Of Well-Being Teas
Tazo® Tea is introducing Tazo® Well-Being teas. Available at Whole Foods, Target and other select retailers, these three new blends, Tazo® Thrive, Tazo® Rest and Tazo® Focus, can inspire serenity, tranquility and clarity through Tazo's artfully selected ingredients. As with all Tazo® teas, the new line features premium, all-natural ingredients blended on site in Portland, Ore., to showcase the flavor consistency and quality.
Mike De La Cruz, manager, R&D Hand Crafted Beverages & Tazo Tea, said, "Thoughtfully crafted to provide everyday balance, we hope Tazo® Thrive, Tazo® Rest and Tazo® Focus offer a sense of well being and the exceptional taste our consumers are seeking."
New SoZo Raises The Bar On Functional Beverages With Whole CoffeeBerry
Though it's made from the whole coffee fruit, the newest functional beverage from SoZo Global, LLC isn't coffee. It's a unique drink jammed with antioxidants and nutrients that offer a way to live a healthier life--and it tastes good. CoffeeBerry - the whole coffee fruit - is the proprietary ingredient in SoZo that sets it apart from all other nutritional drinks. Long considered a throw-away by-product in the coffee industry, the nutrient-laden, protective coffee fruit surrounds the coffee bean, similar to the meaty cherry around the cherry pit. SoZo Global, LLC, which holds an exclusive license agreement to market CoffeeBerry, added to it a number of proprietary fruit and vegetable extract blends to create SoZo.
BOSS Unveils eBand Audio Player For Guitarists
BOSS has made available the eBand Audio Player with Guitar Effects, the portable audio player designed for guitarists who play and practice at home.
The eBand audio player combines playback of full songs, backing tracks, or rhythm loops with high quality BOSS guitar effects and a built-in stereo speaker system. This all-in-one solution is ideal for guitarists who want to learn songs, solos and riffs, practice new songs outside of band practice, play along with any of their own collection of music, or create new songs while jamming with audio tracks. Loading music onto eBand couldn't be easier, with direct playback from any standard USB memory stick or SDHC memory card up to 32GB.
Southern Wine & Spirits Promotes Lee Brian Schrager To Vice President, Corporate Communications And National Events
Southern Wine & Spirits of America, the nation's leading wine and spirits distributor, has promoted Lee Brian Schrager from Director of Media Relations and Special Events to Vice President, Corporate Communications and National Events. In his new position, Schrager will be responsible for expanding relationships in the local markets in which Southern Wine & Spirits operates and exploring large scale events that expose the Company and its suppliers' brands to both retailers and consumers alike. Schrager joined Southern Wine & Spirits in 2000, after being with the InterContinental Hotel Group for over 15 years in various leadership capacities.
Sun Products Appoints Bob Waldron CMO
The Sun Products Corporation has named Bob Waldron as Chief Marketing Officer. Waldron will be responsible for the company's global marketing function, leading the branded and retailer marketing teams as well as marketing operations and services. Waldron comes from General Mills where he spent close to 20 years managing and building brands and driving profitable sales growth. Most recently he was Senior Vice President, managing the Yoplait brand.
Plastifab Appts. S. Whelan Business Develop. Mfg. P.O.P. Design
Plastifab Industries, Saint Laurent, Quebec, has appointed Sean Whelan as its Business Development Manager for P.O.P., design, sign and lighting markets for the Ontario Region.
Above All Advertising Introduces Indoor FlexBlade
Above All Advertising, Inc., an international provider of outdoor and indoor advertising signage solutions, brings to market its latest product: the Indoor FlexBlade ® advertising banner. Designed to be the most cost-effective, high quality, durable signage solution, the Indoor FlexBlade ® is ideal for use in retail stores, tradeshows and corporate events. "Our Indoor FlexBlade ® advertising sign is the indoor solution of the future," noted G. Aires, CEO, Above All Advertising, Inc. "While other companies have tried to create a similar product, no other indoor signage flag system comes complete with a self-contained stand." The Indoor FlexBlade ® features a proprietary composite pole system and three legs that simply screw into the pole base. The parts can be broken down, and are designed for easy use, storage and travel. The Indoor FlexBlade ® fabric sign is available as a single or double-sided digital dye sublimation print, as well as a screen printed version. For more information, contact Above All Advertising, (Tel) 866-552-2683, (Web site) www.abovealladvertising.com
Practical Retail Merchandising offers its Peg/Shelf Merchandiser as a stock display. Its foot print is 24" wide by 36" deep and is 54" high. It allows peg merchandising from the inside or outside of the display and is produced with 6 adjustable shelves (3 each side). It is made from heavy duty square tubing and the l" on center peg board allows for maximum space utilization. The shelves were engineered to hold over 75 lbs. each. For more information, contact Practical Retail Merchandising Inc., 7 Williamsburg Road, Evanston, Illinois 60203.
Walls + Forms Introduces Modular Home Entertainment Display System
Walls + Forms has introduced a modular shop system that enables marketers and retailers to create an eye-catching display setting ideal for home entertainment departments. The Walls + Forms modular shop system home entertainment wall unit features brackets, accessories and cabinets that are hung directly onto a lightweight, high load carry solid aluminum frame. The system contains easy changing color plates (panels) that click on and off to make changing easy. Power outlets, cables, antennas and data lines are all hidden behind the wall plates. The system is easy to install, looks exquisite, and has a "chameleon-like ability" to change to suit the evolving needs of today's retailers. It enables the user to change yet display their products better than ever in a visually stunning way. The Walls + Forms modular shop system saves time and money through simplicity. The robust aluminum frames are quickly plumb-set and fastened with a special Plumb-easy mounting bracket. Using a keyhole system, the easy-to-change plates simply click onto the frame. For more information, contact sales department, Walls + Forms Inc., P.O. Box 741112, Dallas, TX 75374-1112 USA, (Tel) 972-745-0800, (E-Mail) info@wallsforms.com, (Web site) www.wallsforms.com
YCD Multimedia Introduces YCD|RAMP
YCD Multimedia has released the YCD|RAMP (Real-Time Ad Management Platform), an in-store digital media campaign management platform that introduces a unique, simple and seamless platform for the production, distribution and optimization of in-store digital media campaigns, maximizing campaign impact and reducing time-to-market. In real-time, a new digital campaign can be uploaded, approved and distributed to screens at all or any subset of the retailer's locations. With the built in content creation tool, a regional office, or individual store can customize and generate their own promotions to suit their local needs from a library of pre-approved templates. When fully integrated with the retailer's point-of-sale system, YCD|RAMP will complete the information loop by allowing for analysis and reporting on the success of each campaign and using that data to optimize the campaign, in real-time, for maximum impact and return on investment. For more information, visit YCD Multimedia at (Web site) www.ycdmultimedia.com
WAC Lighting Introduces FLEXRAIL1™ 120-Volt Monorail System
WAC Lighting has consolidated the FLEXRAIL1™, a 120-volt monorail system, and the FLEXRAIL2™, a two-circuit line voltage rail system, under one umbrella. WAC creates the FLEXRAIL1™ and FLEXRAIL2™ in its family owned, ISO 9001-certified manufacturing campus with in-house UL approved testing labs and zero landfill status. WAC FLEXRAIL1™ and FLEXRAIL2™ are designed and engineered for the most demanding retail and commercial applications where flexibility, high performance and superior aesthetics are required. Both negotiate curves on ceilings and create eye-catching three-dimensional configurations while using a complete palette of lighting tools, including line and low voltage spots, floods, wall washers and pendants, compact fluorescent wall washers, and HID accent lights. Both FLEXRAIL1 and FLEXRAIL2 offer a variety of mounting options that will transform challenging ceilings into dramatic interiors. The rails are available in Dark Bronze and Platinum finishes. For more information, contact WAC Lighting, 615 South Street, Garden City, New York 11530; 800.526.2588, 800.526.2585, (E-mail) info@waclighting.com, (Web site) www.waclighting.com
X20 Media Offers Xpresenter™ vClips Video Kiosk
X20 Media offers the Xpresenter™ vClips Video Kiosk, a complete interactive video application that allows users to browse and play back video clips using a simple touch screen interface. vClips can be used as a standalone kiosk for a number of retail applications requiring on-demand video playback, such as "how to" videos, product showcases, in-store product catalogs, etc. For more information, contact X20 Media, l47 Saint Paul St. West, Suite 30 Montreal, Quebec Canada H2Y lZ5. (Web site) www.x2omedia.com
The Godfrey Group Offers Fabric Architecture
The Godfrey Group offers "Fabric Architecture", the practical, green option for eco-friendly exhibits. "Fabric Architecture" offers a design and fabricating process in which graphics are printed onto fabric and stretched over a lightweight aluminum skeleton frame. Combining bold photos and graphics with fabric presents a new world of design options. Fabric architecture is versatile, creative and makes sense. It saves time and costs while offering a total custom look. For more information, contact the Godfrey Group, call 800-789-9394 or visit (Web site) www.godfreygroup.com
EEI Global Creates Environmentally Friendly Exhibit For Alcoa
EEI Global contracted with Alcoa to build and manage an exhibit at the Greenbuild International Conference to spread the word about aluminum's ability to serve as a sustainable building material. They decided that the design would draw attention to the exhibit and incorporated the use of aluminum cans within the base of the reception counter to help tell the aluminum recycling story. The exhibit featured recycled rubber flooring. Visitors were drawn to look at the backwall which integrated the aluminum theme in 'curved ribbons' of aluminum. The wall itself was constructed from aluminum extrusions and supported two 42" LCD monitors in addition to a large header which held the Alcoa logo and tagline. EEI Global designed the entire booth to take on green messaging. For more information, contact EEI Global, 1400 E. Livernois, Rochester Hills, MI 48307. (Web site) www.eeiglobal.com
Skyline Exhibits Opens Skyline Maryland
Skyline Exhibits has added Skyline Maryland as its exclusive dealer serving all of Baltimore and the Maryland suburbs of Washington, D.C. Leading Skyline Maryland is Chad Houck, an eight-year Skyline veteran. "With Chad's extensive experience and design background, Skyline Maryland will be a design-centric dealer with emphasis on customer care," said Bill Dierberger, Skyline's Vice President of Sales & Marketing. (Web site) www.skyline.com
Nike And (RED) Unite To Leverage The Power Of Sport To Fight HIV/AIDS In Africa
NIKE, Inc. and RED have partnered to fight HIV/AIDS in Africa, by raising funds to support programs that offer education and medication and harnessing the power of sport to engage youth around the world in the fight against AIDS in Africa.
"The fight against AIDS in Africa needs great brands to drive awareness and engagement," said Susan Smith Ellis, CEO, (RED). "Nike is the right partner to connect education with sport, and in so doing help drive social change, prevention and understanding of HIV/AIDS. We are thrilled to have them with us."
"As a global brand and creative company, Nike can play a role in amplifying this important issue," said Mark Parker, President and CEO of NIKE Inc. "With football as the catalyst, Nike is joining the (RED) movement to fight HIV/AIDS in Africa."
The Nike and (RED) concept is a simple one that invites people to "Lace Up. Save Lives" by purchasing a pair of NIKE (PRODUCT)RED™ laces. One hundred percent of the profits from (NIKE)RED laces will be split equally between The Global Fund to Fight AIDS, Tuberculosis and Malaria, which funds AIDS programs that provide medicine for those living with HIV, and football-based community initiatives that deliver education and understanding around HIV/AIDS prevention. NIKERED laces will be available at Nike Store locations and key retailers worldwide.
Konami And Jones GABA Partner For Karaoke Revolution Marketing Initiative
Konami Digital Entertainment and Jones Soda Co. have launched a nationwide consumer initiative in support of the famed Karaoke Revolution video game franchise. Driven by fun and friends, this aggressive multi-tiered marketing campaign will encompass retail, viral and grassroots efforts and a massive sweepstakes.
Karaoke Revolution television spots, airing in the top five markets will kick the promotion off, followed by unique radio promotions that will run in the top 10 markets. Jones Soda Co. will also feature Karaoke Revolution branded stickers on Jones GABA drink cans in 800 retail locations nationwide. Karaoke Revolution branded shelf danglers will be created to draw additional awareness at retail stores. On the grassroots level, Karaoke Revolution and Jones GABA street teams are already mobilizing to hit the night life at bars in New York, Los Angeles, Seattle, Boston, and Chicago. In addition, street teams will be at 39 college campuses where they will be demoing Karaoke Revolution and distributing Jones GABA drink samples.
"This partnership is the culmination of two companies sharing a vision of entertainment and high energy social interactions, all in the name of FUN!" said Clara Baum, Sr. Director of Strategic Marketing and Partnerships of Konami. "We are excited to be partnering with Konami and the Karaoke Revolution brand," said Josh Groff, Jones Soda Brand Manager. "Jones GABA is the perfect concentration enhancing beverage for dedicated gamers singing their way to top scores!"
To encourage this spirit of fun and competition, Konami Digital Entertainment Inc. and Jones Soda Co. have launched a sweepstakes to give one lucky winner the ultimate Karaoke Package to take home, which includes a 42" plasma television, a year supply of Jones GABA soda, one copy of Karaoke Revolution and a Wii console. ultimate home entertainment karaoke center!
PNY And Sony Pictures Partner To Deliver Bonus Movie Downloads For Consumers PNY 16GB Attache USB flash drive featuring bonus movie download
PNY Technologies, a global leader in flash memory, has partnered with Sony Pictures Home Entertainment to launch a new national promotion to bring consumers the latest in movie viewing, whether at home or on the go. With every new purchase of specially marked PNY 8GB & 16GB Attaché USB flash drives, Optima™ Secure-Digital™ High-Capacity (SDHC) flash memory cards, and MicroSDHC™ flash memory cards, consumers will receive one bonus full-length movie download from Sony Pictures, valued at approximately $10.00.
Consumers have their choice of over 35 movie titles from a broad selection of genres including Action/Adventure, Drama, Comedy, Romance, Sports, and Family. Users can choose to download their bonus movie directly to their PC hard drive, USB flash drive, or memory card. Consumers can watch the movie as many times as they wish, and unlike other download or rental services, the movie can be viewed from up to two different PCs.
"With the ever growing flash technology, consumers can now, more than ever, take advantage of the versatility and portability of higher capacity USB flash drives and memory cards, beyond traditional document transport and photo applications," said Dean Delserro, senior marketing manager, flash of PNY. "This partnership with Sony Pictures allows us to offer a broad catalog of feature films and an outstanding digital movie platform, giving consumers the freedom of choice and flexibility, all while providing a terrific value-add."
"As we continue to explore new distribution outlets, we're confident PNY is aligned with our vision for how digital content will evolve, and we are pleased to work together on a program that introduces consumers to flash memory as a vehicle for consuming entertainment," said Pete Wood, VP international business development digital media of Sony Pictures Home Entertainment.
Skybridge Marketing Group Launches New Consumer's Choice Rebate Program
Skybridge™ Marketing Group, a company that coordinates promotions and rebate fulfillment, has launched its Consumer's Choice™ rebate program to help product marketing companies and organizations improve brand engagement with customers. The Consumer's Choice rebate program simplifies rebates and generates greater results for businesses by focusing on the consumer relationship. With a quick six-to-eight day rebate delivery, Consumer's Choice allows consumers to experience a complete worry-free encounter with the company offering the rebate.
Dean Fitch, EVP Sales and Marketing of Skybridge Marketing Group, said, "Rebates are an effective tool in maintaining consumer loyalty. When rebates are difficult or too confusing to redeem, it takes away from the consumer experience rather than adding to the brand image. Skybridge Marketing Group sees Consumer's Choice as a way to rally the rebate business by making it easier, more timely and effective for consumers, while still generating millions in revenue for retailers." For more information, visit (Web site) www.skybridgemg.com
SKECHERS Signs Shape-ups Endorsement Deal With Hall Of Fame Quarterback Joe Montana
SKECHERS USA, a global leader in the lifestyle footwear industry, has signed a worldwide endorsement deal with Pro Football Hall of Fame quarterback Joe Montana in support of Shape-ups fitness footwear through 2010. The endorsement deal will span all media, including print, television, and outdoor. Montana will be seen in territories around the globe wherever men's Shape-ups are available.
"We're very excited that Shape-ups will be endorsed by such a remarkable sports icon," said Michael Greenberg, president of SKECHERS. "We've had great success entering the fitness segment with Shape-ups, and having Joe Montana, a true athlete and icon, represent the brand will bring greater recognition to the brand in the sports world."
Shape-ups from SKECHERS are technical walking shoes designed to promote weight loss, tone muscles and improve posture. The men's and women's fitness footwear line is available in sporting goods, department and specialty athletic stores around the world.
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