Office Depot Promotion Supported By New NASCAR-Themed Marketing Campaign
Office Depot has launched a unique promotion offering customers the chance to become the "Official Small Business of NASCAR." This new promotion, showcased in Office Depot's first NASCAR television advertising campaign, breaks new ground by using NASCAR to reach small businesses-the core customer base for Office Depot.
As part of the promotion, the winning business will have its company name featured on the No. 99 Office Depot Ford Taurus that will be driven by Carl Edward on May 7 at Darlington Raceway. As the "Official Small Business of NASCAR," the winner will be granted the rights to use a specially designed logo that features the "Official Small Business of NASCAR courtesy of Office Depot" mark to help promote its business. The winner will also receive a $1,000 Office Depot Shopping Spree; a VIP race package at Darlington Raceway, including race tickets and the chance to meet Edwards and the No. 99 Roush racing team; and autographed race memorabilia.
In support of the promotion, Office Depot is also undertaking an extensive marketing campaign across multiple channels including radio spots; special in-store signage including life-size Carl Edwards figures; online advertising and email marketing.
Nescafe Taster's Choice Joins With 'The Apprentice' For Sampling Campaign & Sweepstakes
Nescafe Taster's Choices has joined forces with NBC's "The Apprentice" for an array of promotional activities including a product sampling campaign and sweepstakes.
During a commercial following a recent episode, the brand announced a nationwide offer for a free, two-week supply of Nescafe Taster's Choice, the first time it has conducted a product sampling campaign of this magnitude. Consumers were also invited to go to TastersChoice.com to enter for a chance to win a trip for two to The Apprentice season finale. Other promotional activities in conjunction with The Apprentice partnership included a national newspaper coupon, in-store grocery displays and an online partnership with Yahoo!
"NBC's 'the Apprentice' contestants developed some very creative ideas to showcase the great taste and the variety of different ways our coffee can be enjoyed," said Marty Sharkey, Marketing Manager, Nescafe Taster's Choice. "Now, we are inviting fans of the show and coffee drinkers to try a free, two-week supply of Nescafe Taster's Choice by visiting www.TastersChoice.com."
New Yoplait Healthy Heart Yogurt Can Help Lower Cholesterol
Yoplait is introducing Healthy Heart yogurt, the first yogurt available in the U.S. that contains cholesterol-lowering plant steroids. Now available nationwide, Yoplait Healthy Heart comes in four fruit flavors: Strawberry, Harvest Peach, Cherry Orchard and Strawberry Banana.
"Often when women set out to lower their cholesterol through the foods they eat, they think they need to remove their favorites from their diet. With Yoplait Healthy Heart, they can continue to enjoy Yoplait yogurt while getting the cholesterol-lowering benefits of plant sterols," said Jean Storlie, M.S., R.D. and Manager at General Mills' Bell Institute of Health and Nutrition.
Comb-A-Color 'Quick' Hair Color Applicator Debuts
Maverick Ventures is introducing the Comb-A-Color "Quick" Hair Color Applicator, a reusable color applicator, which provides new precision and time saving capabilities to consumers who color their own hair. Women can apply their favorite single process hair color by themselves, evenly down to their roots, in under 5 minutes. Priced at less than the cost of a box of hair color, Comb-A-Color is available at select drug, supermarket and discount stores nationwide for around $4.99.
Promise Offers Trans-Fat Free Spread
Promise is launching a new Heart Health Essentials buttery spread formulation, providing a healthier alternative to butter or margarine. Promise's reformulation was developed to deliver a unique overall nutritional profile of essential fatty acids, vitamins, no trans fat, no cholesterol and no partially hydrogenated oil. In addition to this, Promise's recent reformulation includes enhancement of its rich, buttery flavor.
"Consumers are bombarded by messages every day with what they can't eat and the sacrifices they need to make, especially when it comes to taste," said Diggi Thomson, Brand Director for Promise, a product of Unilever. "The challenge is that most consumers won't sacrifice great taste for health. At Promise our goal is to meet that challenge and to make products that genuinely deliver on both, making healthy eating easier and more enjoyable."
The Iams Savory Sauce Introduced
The Iams Company is introducing a healthy, daily-use "canine condiment," Iams Savory Sauce, available in three juicy flavors. The sauce offers a low-calorie meal-maker enriched with essential vitamins, minerals and antioxidants. This new canine condiment offers a convenient and healthful option to dog owners who usually add something extra to their canines' food bowls. According to Iams, approximately 40% of dog owners mix their dogs' food with additional wet food or table scraps, which can be high in calories or fat. Savory Sauce is made with real meat or chicken and garden vegetables so dog owners know they are getting the best product to give their dogs a low-calorie boost with the vitamins, minerals and antioxidants that are critical to helping them live long, healthy lives.
Mitsubishi Motors Names D. Schembri EVP, Sales & Mktg.
Mitsubishi Motors NA has appointed David Schembri as Executive Vice President of Sales and Marketing. He brings with him more than 30 years of corporate automotive marketing experiences from Mercedes-Benz USA, Volkswagen of America and American Motors Corporation. Schembri comes to Mitsubishi from Mercedes-Benz USA, where he served in a number of positions including V.P. of Marketing.
Karen Neuburger Ltd. Promotes M. Zwerin To V.P. Of Bus. Dev.
Karen Neuburger/KN Ltd. has promoted Michael Zwerin to Vice President of Business Development for the lifestyle design and comfort-inspired apparel company. Zwerin will establish strategic partnerships for co-branded products. Prior to this, Zwerin was the Operations Manager for San Francisco Network, the brand's sleepwear licensee.
EcoNugenics Names E. Mann Dir., Sales & Mktg.
EcoNugenics, a premium dietary supplement and nutraceutical company based in Santa Rosa, CA, has named Emma Mann as the Director of Sales and Marketing. She previously served as Marketing Manager at Traditional Medicinals as well as Brand Manager for Avalon Natural Products.
Trion Industries, Inc. has introduced the ScanLock, an easy-to-use, inexpensive key-lock system that prevents mass theft and "sweeping" of items. The system secures most common scan hooks and even retrofits existing hooks in place. The system offers simple swing-aside access to items; no need to remove the lock to sell product. It also prevents removal of any stock or can display 1 or 2 items unlocked while the balance of stock is locked and held secure. Its trouble-free design re-locks without a key. For free samples or more information on the ScanLock, contact Trion Industries, Inc., 297 Laird Street, Wilkes-Barre, PA 18702-6997; (Tel) 800-444-4665, 570-824-1000, (E-mail) info@triononline.com, (Web site) www.triononline.com.
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