Cricket Communications P.O.P. Targets Hispanics With Wireless Service
Cricket Communications, Inc., is offering Hispanic consumers a perfect solution for their wireless communication needs, mainly a product that is simple, affordable and allows for total accessibility.
To promote Cricket's wireless phone services to the Hispanic market, the Company has enlisted the Hispanic marketing agency, CINCO, to develop and launch a comprehensive marketing effort including in-store p.o.p. materials. Value, affordability, and simplicity are cornerstones of the Cricket brand, and these attributes have been woven through all elements of the marketing campaign, specifically conceived from the Hispanic point of view.
"We wanted a campaign with positioning that was more relevant to Hispanics and that showcased our commitment to growth in this segment of the market," said Sue Swenson, President and COO of Cricket. "Our product offering, along with the Hispanic TV, radio advertising and in-store collateral components that we have put into place, achieve that goal."
With nearly 1.5 million customers, Cricket service is available in 39 markets stretching from New York to California.
Finlandia Vodka Promotion Embraces Spring Sales
Brown-Forman Corp.'s Finlandia Vodka is embracing the spirit of spring with an off-premise promotion that creates a captivating presence for this premium brand and the perfect climate for blossoming sales.
Silk banners, alluring case cards and customized shelf talkers feature a group of friends relaxing in the pure glacial spring water under the Midnight Sun. Each element will draw attention to floor displays and encourage consumers to interact with Finlandia.
Prilosec Mobile Tour Will Help Drive Sales Of New OTC Heartburn Medication
Procter & Gamble is conducting a promotional sampling tour for the launch of Prilosec OTC, a non-prescription frequent heartburn medication.
A highly customized Fleetwood RV painted "Prilosec" purple will be prominently featured in a number of P&G marketing initiatives over the next year including television, print and web advertising as well as a mobile marketing tour for the new medication.
SeacChange's Digital TV Truck Features Video-On-Demand Demos
SeaChange International has launched a Digital Television Tour to drive attention to the cable television industry's video-on-demand services. Most recently, SeaChange's Digital Television Truck was the focal point of Comcast's December events to promote upcoming VOD services in Central Calif. and the San Francisco Bay Area.
SeaChange's 80-foot Digital Television Truck provided demonstrations in Concord and Stockton, Calif. where observers experienced first-hand "Comcast On Demand," which is planned for availability in the region in 2004. Leveraging Comcast's newly upgraded cable systems and advanced digital video server systems from SeaChange, Comcast On Demand will feature a wide selection of movies and T.V. programs.
Said James Kelso, V.P. Broadband Systems, SeaChange, "Our Truck is a tool helping the industry to demonstrate the exciting services rolling out in major markets throughout the country. SeaChange is doing its part to support awareness of the pervasive changes in television that bring new empowerment to viewers."
Gametrac Mobile Entertainment Device Introduced
Tiger Telematics, Inc. and its wholly owned subsidiary, the Gametrac Group, have introduced a next-generation mobile entertainment device called Gametrac. Set to launch in the U.K. in 2004, the gaming device includes in-built music, video, messaging and picture functions. The Gametrac Group has chosen Microsoft's Windows CE. NET operating system for Gametrac because of its easy-to-use platform technology and rapid development tools. The multi-functional entertainment device offers users a unique experience wherever and whenever they choose. At its heart, Gametrac offers pocket-sized, high quality gaming using Bluetooth 2 and GPRS for multi-player gaming, never before experienced on a mobile device. Additional in-built entertainment functions include a capability to play movies, MP3 player, SMS and MMS messaging facilities and a high-resolution digital camera.
HiStar Introduces World's First Hands-Free Binoculars
HiStar, Inc. has introduced its line of hands-free binoculars. The headset features a padded, adjustable headband and focus-free, wide-angle binoculars. Optional radio headphones are a welcome addition to this patented combination.
"Our new T-8000 Series is a revolution in the binocular industry. With its hands-free capability a new genre of binocular technology is revealed. This feature-rich binocular will be an asset to sports enthusiasts, nature buffs and surveillance users," said President and CEO of HiStar, Inc., Tristram Himmele.
Volkswagen Of America Names Z. Brooks Marketing Manager
Volkswagen of America, Inc. has appointed Zafar Brooks to the new position of General Marketing Manager. Brooks, an 18-year automotive industry veteran, will head Volkswagen's new integrated marketing discipline, combining product planning, corporate strategy and brand management as well as marketing and advertising responsibilities. Previously, Brooks served as Volkswagen's Western Regional Team Leader. Prior to joining Volkswagen in 2002, Brooks was employed at Ford Motor Company.
Champps Ent. Appoints S. Beranek, V.P. Of Mktg.
Champps Entertainment, Inc., owner and operator of Champps restaurants nationwide, recently announced the appointment of Sue Beranek to Vice President of Marketing. In her role, Ms. Beranek will be responsible for all marketing activities for the Champps restaurants including brand development, advertising and in-restaurant promotions. Most recently, Beranek was V.P. of Marketing for Taco John's International, Inc where she served for over 7 years. Prior to that she held marketing posts at Quizno's Restaurant Corporation and Village Inn Restaurants, a division of VICORP Restaurants, Inc.
Oakley Promotes S. Bowers To V.P. of Mktg. Worldwide
Oakley, Inc. has promoted Scott Bowers, formerly V.P. of Sports Marketing, to the newly created position of V.P. of Marketing Worldwide. In his new role, Mr. Bowers will be responsible for overseeing worldwide all aspects of Oakley's marketing programs, including sports marketing, advertising and Oakley's consumer marketing campaigns.
Bowers joined Oakley in May of 1988 working in sports marketing and overseeing snow and outdoor sports. He then served as a regional sales manager before taking the position of Director of Sports Marketing from January 1995 to December 1999. Since 1995, Mr. Bowers has been responsible for overseeing relationships with more than 1,500 athletes worldwide who endorse Oakley products. In January 2000, he became V.P. of Sports Marketing.
J. Barnes Joins Tempo Creative As Phoenix Regional Sales Manager
Tempo Creative, Inc., a leading point-of-purchase company with offices in Phoenix, AZ and Chicago, IL, has named Jack Barnes Regional Sales Manager in the Phoenix office. He has over 30 years of experience working with many of the largest brands in the U.S. and will be responsible for assisting clients with their POP display programs in the Company 's western division.
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