The sweepstakes, where legal, will enable one lucky consumer to win the use of a fishing cabin of their choice for an entire year. Other prizes include chartered fishing trips and rod and reel combinations. Consumers can enter via in-package instant win cards or tear off forms attached to displays. The off-premise promotion will be supported with a fishing boat spectacular display, base wrap, banners, pennants, static stickers and an inflatable dangler.
The launch is being supported with a marketing campaign aimed at building brand awareness among bartenders and waitstaff. Initially, bartenders will receive "The Exclusiv Bartender Edition" brand kit consisting of a high quality, brushed metal canister with the Exclusiv logo screened on the outside. After popping open the top, which has the brand's tagline "Beyond Vodka, Beyond Pure, Beyond Smooth" on it, bartenders will receive a 50ml. product sample, a small jar of olives and a description of the "Exclusiv Process."
Exclusiv is the creation of a global team of distillers and production specialists led by Jose Luis de Castroverde Bacardi, a fifth generation master distiller and direct descendent of Don Facundo Bacardi. It derives its quality, purity and smoothness because of the unique production process that begins with a quadruple distillation in order to achieve exceptional purity. The final result is a rum that is ultra smooth and possesses some of the flavorful taste characteristics of rum but maintains many of the neutral characteristics of super premium vodka, without any harsh aftertaste.
Bacardi Martini U.S.A., Inc. is also supporting the brand with a substantial investment in consumer advertising and sales promotion targeting adult consumers ages 25-49. Promotional materials feature an elegant brushed metal look.
"This new combination smoke and carbon monoxide detector, together with other new products that we've recently introduced, will be the cornerstone of our `Be Safe...Replace' marketing campaign aimed at educating consumers regarding the need to replace smoke detectors after 10 years of use," said B. Joseph Messner, President and Chief Executive Officer, First Alert.
In the Lanvin L'Homme Collection, classic Eau de Toilette and After Shave are complemented by a contemporary wardrobe of "Total Comfort" grooming products. There are two Eau de Toilette Sprays, 1.7 oz and 3.4 oz; 3.4 oz Classic After Shave; 3.4 oz. After Shave Balm; 6.7 oz. Shower Gel and 2.5 oz. Deodorant. Lanvin L'Homme is available in all Saks Fifth Avenue stores exclusively across the country.
Besides its ice blue "cool" color, all of the features that have made the Game Boy pocket a collector's item are included: pocket sized casing, lightweight, same size screen as the original Game Boy, liquid crystal display screen for the crispest images and more than 450 games.
In addition to the Limited Edition Ice Blue Game Boy pocket launch, Nintendo will release several new Game Boy games in the first-half of 1998, inclduing James Bond 007, Mario Land 2, Golf, Wave Race, Bugs Bunny: Crazy Castle, Mega Man 2 and the Japanese gaming phenomenon known as Pokemon.