Tom Burkemper, Sr. Director, Category Leadership/Center of Excellence Trade Marketing, Anheuser-Busch InBev, said, "The Aura allows us to engage our audience in interactive ways to get them thinking about how our expertise of beer, the shopper, and category management can benefit their bottom line. The Aura is the perfect format to tell our cutting-edge story. It informs and engages our audience like nothing else we've ever done. Through this technology and content, we've crafted what we believe is the beginning of the future in store experience for beer shoppers." More than a widescreen display, Aura brings interaction to life. At 100" it is the largest multi-touch display of its kind on the market. Aura creates a spectacle on the show floor; people cannot pass by without taking notice. The sleek appearance grabs a consumer's eye and pulls them in for a closer look. The immersive interactive content keeps people from simply leaving too quickly. As crowds gather, Aura's powerful processing and software package effortlessly engages multiple users interactions simultaneously. And in the midst of inundating lights and sound, the Aura's standard 12,000-lumen projection system shines bright, demanding attention from every angle. In addition there is an upgrade option for Aura to over 24,000 lumens which amps up the experience further. (Web site) www.higearinnovations.com
