WinesandRecipes.Com Kiosk Boosts Sales
WineMiner, LLC has introduced the WinesandRecipes.Com kiosk, an addition to its internet service that enhances consumers' wine-buying experience with recommendations for complementary cheeses and recipes.
The customizable configuration of this merchandising tool results in a rich environment for the cross-selling of wines, cheeses and food items. The kiosk also provides targeted promotional opportunities at the point of selection.
The kiosk is targeted to the retailer's inventory. For the retailer, this service increases the opportunity for repeat business and loyalty while increasing the average transaction amount per sale.
“The kiosk expands the unique shopping experience by allowing our clients to research potential wines during the selection process,” said Bob Leavey, one of the owners of d'Vine Wine Bar and Shop where the kiosk has been in pilot. “They can then find recipes and cheeses to match the wines.”
Nokia Theatre To Open In Times Square Offering The Best In Music & Entertainment
The Nokia Theatre Times Square is debuting on Broadway this summer as a prestigious showcase for live entertainment.
Nokia collaborated with AEG, a leading sports and entertainment presenter, to further expand their existing relationship which encompasses Nokia Theatre Los Angeles, a recently announced 7,000 seat theater in an AEG-developed sports and entertainment district in downtown Los Angeles; Club Nokia, a 2,500 capacity concert venue, also in the district; and Nokia Theatre at Grand Prairie, a 6,000 seat theater. The Nokia Theatre venues are part of the 'Nokia Unwired' marketing platform, which brings live music to fans in the Nokia Theatre venues through concert tours and on music-oriented TV programming.
"Nokia Theatre Times Square will allow us to reach out to music fans among the lights and excitement found only in the crossroads of the world-Times Square," said Jo Harlow, V.P. of Marketing for Nokia. "In much the same way that music, gaming and video is becoming increasingly common on wireless devices, the Nokia Theatre concept is allowing us to further the goal of bringing the worlds of entertainment and mobility closer together."
The Nokia Theatre Times Square will contain a 2,100 capacity music hall, a wide range of gourmet food and beverage choices created by Europa Café, and an event merchandise sales area operated by AEG Merchandise. The Nokia Lounge will provide a relaxing atmosphere where guests will have the opportunity to charge their wireless phones, get hands-on experience with new Nokia products and services, download mobile content like games, video and ring tones and enter promotions among other activities. The Nokia Theatre Times Square is being designed by the award-winning architectural firm, Rockwell Group.
Richmond American Homes Introduces Home Gallery Concept
Richmond American recently opened its flagship Home Gallery store in the Centennial Promenade Shopping Center in Denver, Colorado. The Home Gallery combines the best of a retail design center offering thousands of options for customizing a new home all in one convenient location.
The 11,000-square foot Home Gallery features flooring, countertops, lighting and plumbing fixtures, cabinetry, paint, appliances, home entertainment, security and technology wiring and closet solutions. The unique Color Studio enables homebuyers to view selections that have been coordinated into color schemes by design consultants. The Home Gallery also serves as a resource to homebuyers who are either relocating to the market or who are interested in purchasing a Richmond American home. Buyers can view interactive information kiosks and video screens or receive individualized attention from a dedicated, trained team of new home specialists. In addition, representatives from Richmond American's affiliated mortgage company are available to pre-qualify homebuyers so they can better understand the implications of their design selections on their budget and monthly mortgage payment.
In 2005, Richmond American plans to open up to 10 Home Galleries nationwide with the Denver Home Galley serving as a prototype for all other markets.
Coca-Cola North America has introduced Dasani Lemon and Raspberry flavored waters nationwide. The line extension takes Dasani into the flavored water beverage segment, which is growing faster than any other segment in the $11 billion U.S. bottled water and water beverage category. "Based on actual in-market results, we're confident these Dasani flavors will expand our business and meet the needs of consumers who like flavored water beverages and who are looking for variety," said Rick Zuroweste, Group Marketing Director, Coca-Cola.
York Introduces 'Talking' Thermostat
Designed to make the control of home comfort systems easier, the York Talking Thermostat's EZ Talk feature guides the homeowner audibly through every step of programming their heating/cooling system thermostat. The user-friendly thermostat offers a number of features that will appeal to users including an easy-to-read, lighted LCD display that shows current temperature, set points, and the heating or cooling mode of operation. The Talking Thermostat reminds homeowners when it is time to clean or replace a filter on their heating/cooling system as well as reminds them to perform routine service to keep their system at optimum efficiency.
New Sunbeam Shower Filter Head Removes Chlorine
Sunbeam is introducing the Health At Home shower filter head, which can remove up to 99% of the harmful chlorine found in shower water. Unlike traditional bulky shower filters, the filtering heads are decorative, compact in design and available in three finishes. Although chlorine is necessary to keep our water safe from bacteria, ongoing studies show it could be harmful when inhaled and absorbed through the skin during hot showers. The Sunbeam Health At Home shower filter heads will be available in major retail stores.
airforce Radiant Nutrisoda Debuts
The nutrition experts at Ardea Beverage Company have unveiled the ultimate beauty beverage called airforce Radiant Nutrisoda. Radiant contains meaningful levels of leading edge skin health nutrients as well as natural colors, fruit flavors and zero calories. Amino acids L-lysine, L-proline and L-arginine plus the herb gotu kola help stimulate and maintain the body's production of collagen and facilitate soft tissue repair. Other nutrients include alpha lipoic acid, which enhances the performance of antioxidants to help fight free radicals that contribute to the signs of premature aging, vitamin D, antioxidants vitamin A, selenium, green tea and Rhodiola rosea. airforce Nutrisodas are sold in Target stores and leading hotels, spas, fitness centers, fine restaurants, bars and nightclubs as well as select retail outlets across the Midwest.
Novell Appoints W. Hewitt Chief Mktg. Officer
Novell has appointed William Hewitt as Senior Vice President and Chief Marketing Officer, responsible for overseeing the company's go-to-market strategy, leading its worldwide marketing teams and generating demand for Novell products and solutions. Hewitt will report to Jack Messman, Chairman and CEO of Novell, and be based at the corporate headquarters in Waltham, MA. Hewitt was most recently Group V.P., Global Theater Marketing at PeopleSoft and prior to this, he held senior marketing roles at various technology companies including Hyperion Software and IBM.
Spirit Airlines Appoints B. Biffle Sr. V.P., Chief Mktg. Officer
Spirit Airlines has appointed Barry Biffle as Senior Vice President and Chief Marketing Officer. Biffle most recently served as Managing Director of Marketing at US Airways.
friendlyway Acquires I/O Digital Networks
friendlyway, Inc., a full service solution provider of interactive customer communications systems for the point-of-sale, service and information, has rounded out its kiosk solutions by introducing its new business unit, friendlyway Media. Formerly I/O Digital Networks, the new business unit will support friendlyway's Interactive Systems and Event Services business divisions by providing multimedia and digital signage services customized to client specific needs. Friendlyway has engaged Loren Simpelo as Creative Director and Norman Liang as Director of friendlyway Media.
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