Creative World

Week of March 14, 2011

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Bell Displays Tent Card To Promote Its Services

As Canada’s largest telecommunication company, Bell communicates with customers about the innovative things it is doing through point of sale materials. Thousands of these die cut tent cards were created for Bell and shipped to locations across Canada. Proprint Services, a Toronto, Ontario Canada-based display firm produced these point of sale materials for Bell. (Web site) www.pop-online.com

Artisanal Brands Displays New CheeseClock

Artisanal Brands has retained the services of BPI Brand Marketing Solutions to assist the expansion of the Artisanal Cheese brand into major retailers across the USA. Artisanal is offering CheeseClock by Artisanal™, an in-store merchandising system that provides easy to understand guidance on the selection of cheese for any occasion. All Artisanal cheeses are packaged in one of four different colored boxes that provide wine and beer pairing suggestions with each color categorizing a cheese as Mild, Medium, Bold or Strong. Additionally the merchandising system includes information about the cheese itself as well as in-home serving techniques and provides Artisanal branded display tags that carry the branding through to the cheese plate they are served on.

West Paw Offers Retailers A New Pet Product Display System

www.westpawdesign.com, a leading designer of unique pet products-from nearly indestructible dog toys, to plush toys and dog beds, to a full line of cat toys-wanted a display system that would include a free-standing Tower, as well as wall mountable display elements. The Tower needed to be flexible enough to accommodate a variety of West Paw products, from the smallest toys to the largest beds. Branded Hooks, Faceout Bars, and Headers needed to mount either to the Tower or to a slat wall.

A simple powder coated steel structure was constructed that features a single upright square post mounted to an H-shaped tubular base. Wire slat grid cages mount at varying heights on the upright. An optional side grid panel can accommodate more product, specifically dog beds. Two single Header frames mount to the top of the structure and feature the West Paw logo. The West Paw retail display system was designed and manufactured by Concept Designs, the Palo Alto, CA-based provider of innovative, custom point of purchase solutions. (Web site) www.popconcepts.com

Dr Pepper Snapple Group And MTV Music Group Launch Campaign To Bring Sun Drop Citrus Soda To Young Consumers Nationwide

Dr Pepper Snapple Group and MTVN Music Group, a division of Viacom's MTV Networks, have launched a groundbreaking multi-year agreement to nationally promote and distribute Sun Drop, a citrus soda originally introduced in 1949, and a favorite in the Carolinas and the Midwest.

The Sun Drop campaign is the latest project of MTV Scratch, MTV's recently announced in-house creative team, and represents a pioneering new marketing approach for DPS. DPS will tap MTV's unique ability to reach and connect with young consumers, as MTV Scratch develops Sun Drop's brand strategy and creative across all marketing platforms.

"Sun Drop has an incredibly passionate fan base, and we believe MTV can help us broaden that connection with millennials who can take it to the next level," said Jim Trebilcock, executive vice president of marketing for Dr Pepper Snapple Group. "MTV knows this generation of consumers better than anyone, and their marketing reach will help drive demand for Sun Drop and expand national distribution."

MTV Scratch will develop all aspects of brand marketing for Sun Drop - ranging from new packaging graphics to advertising and promotions. Sun Drop will also appear within some of MTV's hottest properties, including the 25th anniversary season of "The Real World," MTV's college network indie music tent pole and "The mtvU Woodie Awards." Additionally, Sun Drop will be featured as part of a multi-city consumer sampling initiative at music festivals and on college campuses across the United States. DPS will leverage the strength of Sun Drop's brand equity, its network of bottling partners and its route to market to drive retail distribution with strong trade activation throughout the United States. Sun Drop will be available at major retailers across the country in 2011.

Reebok And ZoomSystems Form Automated Retail Partnership

Reebok's Sports Licensed Division (SLD) has formed a partnership with San Francisco based automated retailer ZoomSystems to bring the premier sports brand to ZoomShops in airports, military bases, resorts and shopping malls across the U.S. The partnership between Reebok's Sports Licensed Division and ZoomSystems will mark the first time that ZoomSystems, the global leader of automated retail solutions, has ever partnered with an apparel brand. If projected sales numbers are met over the next three years the Reebok SLD and ZoomSystems partnership will expand to 375 locations around the country and will act as the largest retail outlet for Reebok's Sports Licensed products.

"Reebok's Sports Licensed Division is excited to bring consumers the instant gratification that ZoomSystems automated retail provides to consumers," said Kenny Gamble, Vice President and General Manager of Reebok's Sports Licensed Division. "Shoppers can get their favorite team logo, choose between men's or women's styles and select appropriate sizes from this consumer friendly shopping experience."

Gower Smith, CEO of ZoomSystems, said, "It's particularly exciting to be offering apparel in a ZoomShop for the first time with Reebok's Retro Sport Collection. The convenient locations in malls and airports provide consumers with the instant gratification of retail when purchasing their favorite team logo from a ZoomShop."

Kodak Introduces Revolutionary Technology On Picture Kiosks

Eastman Kodak Company has made available the PYNK Smart Print System at 5,000 CVS/pharmacy stores nationwide. The PYNK Smart Print System, which automatically measures, crops, arranges and prints photos to fit a frame, uses proprietary Kodak technology that marries photos with "photo holders." It creates a print-to-fit system that breaks down design barriers, makes printing and framing images easier than ever, and makes printing and framing a matter of the consumer pressing a few simple buttons.

In just three easy steps, the new PYNK System solves the problems inherent in collage photo frame products, such as the time-consuming, arduous tasks of finding, cropping, printing and cutting perfectly sized photos to fit the predetermined shapes and sizes in multi-photo collage frames, and other photo holder products.

"Consumers have always aspired to display beautiful collage frames in their homes, but the time and work involved didn't make it easily possible. Now with the PYNK System, anyone can create stunning designer-quality framed collages, in seconds," said Nicoletta Zongrone, General Manager of Retail Systems Solutions and Vice President, Eastman Kodak Company. "We believe this solution is game-changing for the frame industry because our research shows that there is potential for incremental frame sales as a result of making the framing process this easy."

UGG Australia's Flagship Store Opens On Madison Avenue

UGG® Australia's new 4,613- square-foot Madison Avenue flagship store design reflects UGG® Australia's brand philosophy of blending rich color, textures, natural materials, fashion and adventure. J.A. Stowell Construction, served as construction manager and owner representative for UGG® Australia; NY-based construction firm Corcon served as general contractor; and VisualWorks, U.K. designed the new location.

Known for its high end sheepskin boots, UGG® Australia was created by Australian surfer Brian Smith in the late 70's and was acquired by Deckers Outdoor Corp in 1995. UGG® Australia has expanded its product offerings to include a full range of men's cold weather boots, slippers and casual shoes, as well as outerwear and men's accessories. UGG® Australia's women's products feature a broad assortment of footwear including boots, casuals, slippers, handbags, outerwear, and accessories.

IKEA Initiates Swedish 'Julbord' Buffet Extravaganza For Only $9.99 At Most IKEA Stores

IKEA is offering the IKEA Julbord, an all you can eat Smorgasbord for only $9.99; Kids 12 and under, eat for only $2.49 at most IKEA stores. A Julbord is a special type of smorgasbord which is the standard Christmas dinner in Scandinavian countries. The traditional Julbord is eaten in three courses and the dishes include local and family specialties. The first course would typically be a variety of fish. The second course is cold sliced meats; the most important being ham. And the third course includes warm dishes such as Swedish meatballs, sausages, roasted pork ribs and more.

Hertz And Starwood Hotels & Resorts Partner On Electric Vehicle Network

Hertz and Starwood Hotels & Resorts have formed a joint partnership to bring in Hertz Global EV, a program developed by Hertz using 100% electric and plug-in hybrid vehicles, to key Starwood select-service hotels in North America. Starwood's select-service portfolio includes the Element Hotels, Aloft Hotels and Four Points by Sheraton Hotels brands.

Hertz Global EV is championing an electric and plug-in hybrid vehicle mobility ecosystem, incorporating transportation options and a charging station grid for ease of use. Hertz Global EV will be the first company to provide a range of all-electric and plug-in hybrid vehicles and charging stations on a car sharing and rental basis at global scale.

"Hertz's partnership with Starwood is a natural step in the development of our Global EV program," said Mark Frissora, Hertz Chairman and CEO. "As we expand our EV network, we are providing drivers with point-to-point access to EVs and EV charging stations. Our relationship with Starwood provides guests from all over the world with access to the future of mobility." "This partnership is a perfect complement to Starwood's own environmental sustainability initiatives," said Brian McGuinness, Senior Vice President of Specialty Select Brands for Starwood. "The new technologies that, through Hertz EV, we are able to make available to our guests, demonstrate a joint commitment to making driving electric vehicles practical. And, just as significantly, helps raise everyone's awareness of the importance of clean energy."

General Mills Achieves Further Sugar Reductions In Its Cereals Advertised To Children

General Mills had successfully reduced sugar in cereals advertised to children by an additional 8 percent, on average. Shipments of Big G cereals advertised to children will all be at 10 grams of sugar or less per serving, with some already at 9 grams of sugar. General Mills also repeated its pledge of one year ago, committing to further reduce sugar until single-digit levels are reached on all cereals advertised to children under 12. General Mills has now achieved average sugar reductions of 14 percent on cereals advertised to children since 2007, with some cereals reduced as much as 28 percent in that period.

"We are making real progress," said Jeff Harmening, president of General Mills' Big G cereal division. "We think consumers will be very pleased, because we are reducing sugar and our cereals still taste great."

Sports Authority's New Small-Store Concept Features First-Class Assortment Of Products To Provide Customers With Elevated Shopping Experience In Denver, CO

S.A. Elite, Sports Authority's new small-store concept designed to meet the needs of elite sporting goods consumers, celebrated the grand opening of its second location in Denver, CO at the Town Center North Shopping Center. S. A. Elite Sports Authority caters to customers' specialized sport and fitness needs with premium collections from top global vendors and pairs them with unparalleled customer service, creating an all-around elevated shopping experience.

The 13,500 square foot Highlands Ranch S.A. Elite Sports Authority location offers customers performance and fashion-focused athletic apparel, casual wear, high-end athletic and outdoor footwear trends, a tennis shop and a large seasonal apparel section from marquis brands, including: The North Face, Mountain Hardware, Eider, Spyder, Burton, UGG, Merrell, Under Armour, Nike, adidas and more.

Sports Authority plans to expand the S.A. Elite Sports Authority concept to additional markets nationwide in the coming year, with stores located in malls, city centers, lifestyle centers and freestanding locations that support an active lifestyle. The product offerings in S.A. Elite Sports Authority stores will be specifically tailored to regional and local differences to meet customers' individual needs.

"The S.A. Elite small-store concept was designed based on many years of consumer research and customer insight. As a result, the offerings will deliver unmet consumer needs and provide a unique and compelling experience that target customers cannot get anywhere else," said Greg Waters, COO/EVP, Sports Authority. "S.A. Elite will provide the elite athlete in each of us with sporting goods essentials-from seasoned marathoners to weekend warriors. Our customers know that having the right gear is critical and buying that gear is an investment in health and well-being."

Singer-Songwriter Taylor Swift Is Face Of New COVERGIRL Cosmetic Line, Natureluxe

GRAMMY award-winning star, Taylor Swift, will represent a new generation of luxury makeup - COVERGIRL NatureLuxe. The line, includes a Silk Foundation and a Gloss Balm, both delivering a perfectly polished makeup look and a lightweight feel. "Taylor's naturally polished and beautiful look fits perfectly with the new luxury makeup line," said Vince Hudson, General Manager, COVERGIRL Cosmetics. "We specifically designed this line for women who, just like Taylor, want high quality products that flatter her lifestyle and environment. NatureLuxe provides luxury that isn't extravagant, but rather simple, modern elegance that is inspired by nature."

New DAZBOG Tea Blends Introduced

When the Colorado-based DAZBOG Coffee Company was ready to bring a new series of invigorating loose-leaf tea blends to market, it turned to Adrenalin, the Brand Expansion Team™ to create a bold, eye-catching tin container that would look like no other tea packaging on any shelf. DAZBOG's strength as a brand is it's rich Russian connection. Adrenalin captured that feel by creating a bright red tin container with Russian words on the sides and a big white star on the lid.

"DAZBOG's tea series is a very non-traditional, out-of-the-ordinary, exceptional product. Our challenge was to come up with packaging that was just as daring that would immediately connect the consumers to the brand and its Russian heritage," said Adrenalin Principal & Creative Director, Dan Price. "The instant somebody sees or picks up a DAZBOG tea tin, they realize 'this is no ordinary tea.'" The DAZBOG tea line comprises a variety of 25 different tea infusions, and is available at all DAZBOG stores, participating King Soopers and Vitamin Cottage stores.

New GE Energy Smart 9-watt LED Is First A-Line LED Bulb To Earn ENERGY STAR® Rating

GE's first general service household LED bulb-a 9-watt GE Energy Smart® LED bulb with a unique omni-directional light output meant to replace a 40-watt incandescent bulb in desk, bedside or hallway lamps, was recently designated as the first standard incandescent shaped (A-line) LED bulb to earn an ENERGY STAR® rating. The new LED bulb provides a soft white light (3,000K) and a 77-percent energy savings compared with a 40-watt incandescent bulb. ENERGY STAR® tests found that the new GE LED bulb produced 471 lumens, a light-output measurement that exceeds the 450 lumens required by ENERGY STAR® to be considered a 40-watt incandescent replacement. Based on 3 hours of use per day, the GE LED bulb is rated to last over 22 years. It features instant full brightness like incandescent and halogen bulbs.

New Hefty BlackOut Kitchen Bags Offer Concealment And Aesthetics Of Black

Pactiv Corporation, maker of Hefty® brand products, is introducing Hefty® BlackOut™ - black kitchen bags, available at retailers nationwide. Hefty® BlackOut™ kitchen bags "Keep Your Garbage in The Dark™" because they "hide the mess, hide the trash, and hide the smell." Hefty® BlackOut™ kitchen bags are made from strong black plastic; the silver-colored drawstring closures makes them easy to close, tie, and carry; and the bags feature Hefty® Unscented Odor Block® technology. Hefty Consumer Products researchers proposed a new concept for kitchen bags because kitchens and kitchen décor has changed over time-black and stainless steel kitchen garbage cans are now more common.

New Rain-X® Repel Wiper Blades Offer Drivers Safety And Increased Visibility

Rain-X® , the nation's leading wiper blade brand, has introduced the all-new Rain-X ® Repel Wiper Blades, the only commercially-available wiper blades that apply Rain-X® water beading technology directly to the windshield, resulting in dramatically improved visibility when drivers need it the most. Rain-X® Repel Wiper Blades help drivers outsmart inclement weather conditions by using revolutionary water-Repellent technology which causes water to bead-up and roll-away with the aerodynamic wind flow for increased visibility. This innovative design also helps prevent rain, ice and other driving hazards from sticking to the windshield.

New Little Colds Honey Elixir Hits Sweet Spot For Cough And Sore Throat

Little Colds® Honey Elixir, a non-medicated treatment for cough and sore throat, is the newest addition to the Little Remedies® line of pediatric over-the-counter products from Prestige Brands. This new product brings the benefits of natural honey to children one to four years of age, the group most often advised against taking medicated products for coughs or sore throat. Little Colds Honey Elixir contains honey and other ingredients for a pleasant, sweet taste that makes taking the elixir easier for kids who don't like the taste of most medications.

Trident Introduces New Trident Vitality Available In Three Unique Taste Sensations

Cadbury, the maker of Trident sugar free gum, has extended the Trident family with the addition of Trident Vitality, which includes three blends of sophisticated flavors and inspired ingredients each with its own twist. Offered in three feel-good flavors - Vigorate, Rejuve and Awaken - Trident Vitality adds a little piece of delicious well-being to the gum-chewing experience, with either vitamin C, ginseng or white tea infused into each piece. Trident Vitality marks the first offering in the Trident gum family to incorporate this unique array of new flavor ingredients, which includes Vigorate - A burst of citrus and strawberry with vitamin C; Rejuve - A refreshing blend of luscious mint and white tea; and Awaken - A peppy peppermint with a dash of ginseng.

"Based on research, we found that many consumers were looking for unique new flavors that fit with their wellness lifestyle," said Kelly Bivens, Brand Manager, Trident. "Vitality has tested as one of our best-tasting gums to date, and we are very excited to bring it to our consumers nationwide."

Tillamook Introduces Medium Cheddar Mini Slices For Sliders And Snacking

New Tillamook Mini Slices help party hosts create and serve popular slider appetizers and snack platters straight from the package - no knife and cutting board required. Changing the game in home entertaining, these 2" x 2" pre-cut medium cheddar cheese slices perfectly fit standard slider buns and come in 48-slice packs. Made using only the highest quality milk from cows not treated with artificial growth hormones, Tillamook Medium Cheddar Cheese is naturally aged for more than 60 days and contains nothing artificial.

Yoplait® Original Yogurt Adds 50 Percent Daily Value Of Calcium In Every Cup

Yoplait® has introduced a product innovation that will make it easier for women to add more calcium to their diet. Now, newly reformulated and great tasting Yoplait Original yogurt has 50 percent of the Daily Value of calcium in every cup (500mg). "At Yoplait, we are dedicated to women's health and are proud to offer a product that gives women more of the calcium and vitamin D they need for strong, healthy bodies," said Becky O'Grady, General Mills' vice president of marketing for the Yoplait brand.

Creative Edge Nutrition Launches Cenergy Brand Of Sports Nutrition Supplements

Creative Edge Nutrition has launched its Cenergy brand of sports nutrition supplements, which have been scientifically formulated to enhance optimum performance that focuses on overall nutrition, promoting a healthier lifestyle and well being. The initial launch features a core line of a dozen formulations strategically segmented in each category ranging from energy boosters to innovative protein products to proprietary ingredients for muscle development. The Cenergy line will be available at a variety of retail locations including major nutritional supplement stores.

Scholastic To Re-Launch Animorphs Books By Bestselling Author K.A. Applegate

Scholastic publishing will re-launch K.A. Applegate's bestselling "Animorphs" book series. Each book will be published with a lenticular cover that actually morphs. Since the first Animorphs book was published in June 1996, the brand has grown to include 54 books, two spin-off series and ten companion books -- totaling more than 35 million books in print worldwide. In addition, the Scholastic Media-produced television series was sold to 35 countries globally and aired on Nickelodeon in the United States. The Animorphs series empowers kids with the desire, skills and supernatural abilities to achieve such noble virtues as heroism, loyalty and respect for nature's creatures -- all while engulfed in an urgent quest to save the world from evil.

Jamba Juice Introduces Whirl'ns™ A Signature Line Of Frozen Yogurt

Jamba Juice Company, a highly recognized, healthy active lifestyle brand, has launched Whirl'ns™ Frozen Yogurt, a line of frozen yogurt treats featuring signature flavors, available in 22 select Northern California locations. Jamba Juice leveraged their product innovation and blending expertise to create a product platform that provides a meaningful point of difference to customers within the growing premium segment of the frozen yogurt category.

"This newest and very significant addition to our menu provides a treat option for customers seeking a late afternoon or evening indulgence that is refreshingly different and great tasting," said Susan Shields, chief marketing officer, Jamba Juice Company. "The product line is an excellent fit with the Jamba brand -each signature frozen yogurt offering is made-to-order with simple, straightforward ingredients that are nutritious and help to support a healthy and active lifestyle."

Ex Drinks Launches Ex Aqua Vitamins Refreshing Water, Natural Fruit Extracts And Vitamins

Ex Drinks, LLC has launched Ex Aqua Vitamins™, a great tasting line of enhanced, naturally flavored waters, available in Lemon Lime, Raspberry and Peach Mango. Ex Aqua Vitamins are a clear combination of refreshing water, natural fruit extracts, vitamins and Fruit Up®, a low glycemic (34) ingredient comprised of fructose, glucose and sucrose extracted entirely from fruits without using chemicals or additives.

Duncan Hines Introduces Amazing Glazes To Make Decadent Desserts Sparkle

Duncan Hines has introduced Amazing Glazes, lightly decadent dessert toppings that help home chefs easily "dress up" desserts with professional silky finished results. Available in Chocolate and Vanilla, Amazing Glazes have a touch of sweetness and flavor - they are not as heavy or sweet as traditional frosting and are convenient to use. These glazes are available in a 10 ounce squeeze bottle.

Justin Bieber's New Headphones 'Justbeats™' Launch Exclusively At Best Buy

Pop music phenomenon Justin Bieber has launched a new line of headphones, Justbeats™ by Dr. Dre™, exclusively at Best Buy® stores in the U.S. Justin saw the opportunity to team with Beats™ by Dr. Dre™ and Monster, a global leader in high performance headphones and AV accessories, as a way to bring his fans even closer to his music. The headphones also express Justin's signature style by offering both on-ear and in-ear versions in Justin's favorite color purple. The Justbeats by Dr. Dre Solo Headphone and iBeats by Dr. Dre Justbeats Edition include high tech features such as ControlTalk so that users can seamlessly answer a phone call while listening to music.

Jane Fonda Re-Launches Jane Fonda's WORKOUT Brand

On the heels of Jane Fonda's recently launched Prime Time fitness Series, GoFit, a premier handheld fitness supplier, and Jane Fonda are set to re-launch Jane Fonda's WORKOUT brand. Once again establishing Jane as a timeless leader within the fitness industry, the award winning WORKOUT brand will rollout nationwide exclusively at TARGET, featuring a series of original workout DVDs and a coinciding line of innovative fitness equipment. Jane Fonda's WORKOUT features a team of trainers, each of whom were personally selected by Jane, to guide exercisers through forward-thinking and effective workouts with equipment designed to get results. The DVDs include: Yoga, Bootcamp Ultra, Fast Sculpt Abs and Sculpt & Tone.

Kim Kardashian's Watch Collection Launched

Kim Kardashian's new Signature Watch Collection from Brissmor was recently unveiled by marketing firm TLK Fusion. "I wanted to create an exclusive watch collection for women all around the world," said Kardashian. "We've created a style of watch for every outfit, every mood, every occasion, and any event. The KK collection is timeless, elegant, sophisticated, yet fashionable and sexy too. A must have for the extraordinary woman!

TD Bank Names Jacquelynn Henke U.S. Real Estate Green Strategy Officer

TD Bank has named Jacquelynn Henke U.S. Real Estate Green Strategy Officer charged with executing the bank’s environmental sustainability efforts. Based in Boston, MA, Henke will oversee the bank’s green initiatives, including the design and construction of the bank’s stores using its new green prototype store design.

Majesco Entertainment Hires C. Glorioso As CMO

Majesco Entertainment, an innovative publisher of video games for the mass market, has named Christina Glorioso as Chief Marketing Officer. In this newly created role, Glorioso will oversee all brand management, creative, media and marketing initiatives while helping guide the Company's strategic direction. Glorioso joins Majesco Entertainment from Viacom where she was most recently Vice President of Marketing at MTV Games, managing marketing programs in the US and in Europe for the billion-dollar Rock Band franchise.

Brinker Names Ian Baines SVP, Strategic Innovation

Brinker International has named Ian Baines Sr. VP, Strategic Innovation for Brinker and Chili’s Grill & Bar. Baines is returning to Brinker, where he previously was Regional VP Operations for Romano’s Macaroni Grill. In his new role, his responsibilities include leading remodeling efforts of more than 800 Chili’s locations nationwide. (Web site) www.brinker.com

C. Haynes Named SVP Mktg. For Front Burner Brands

Front Burner Brands, which houses concepts such as The Melting Pot Restaurants, GrillSmith, and Burger 21, has named Cindy Haynes as Sr. VP, Marketing. Haynes will oversee creative direction and services, local marketing efforts and communications programs.

U.S. Corrugated Launches New Company Web Site

U.S. Corrugated, a Newark, NJ-headquartered producer of corrugated displays and packaging, has launched an improved corporate web site at www.uscorr.com. Enriched with custom animation, the site combines contemporary visuals with progressive content to deliver a full range of useful information to visitors in addition to extensive information about U.S. Corrugated’s products, services, and capabilities. (Web site) www.uscorr.com

Braeside Displays Offers PCR Deluxe Multi-Tier Poster Stands

Braeside Displays produces PCR Deluxe Multi-Tier Poster Stands. These metal stands are stocked in five different sizes for immediate shipment. The Poster Stands come in chrome, brass or black frames. Each unit is hand brazed using heavy duty, one inch tubular framing for strength and durability. For more information, contact Braeside Displays, 795 Bartlett Ave. Antioch, IL 60002; (Tel) 800-837-9888, (Web site) www.braesidedisplays.com

Project Graphics Offers Quick Snap Poster Frames

Project Graphics offers Quick Snap Poster Frames, which are custom built to specifications. Quick clip style poster frames utilize four hinged sides that simply flip open and close in a snap. This allows easy poster changing once mounted and the frame does not need to be un-installed to exchange posters. The frame mounts easily to a wall with screws and anchors or tape backing is also available. For more information, contact Project Graphics, 472 Meadowland Drive, Unit #5, South Burlington, VT 05403; (Tel) 800-655-7311, (Web site) www.projectgraphics.com

Fastenation Adds Pre-Packaged Products To Its Line

FASTENation, Inc. a global distributor and custom converter of fastener solutions is adding new Pre-Packaged Products to its line: VELCRO® Brand Extreme and VELCRO® Brand Industrial Strength Coins. VELCRO® Brand Extreme is a unique product that adheres to rough and porous surfaces. The adhesive is specially formulated for use on brick or concrete, is made for indoor/outdoor use and is resistant to both water and ultraviolet light. There are three (3) pre-packaged options available (all include hook and loop): 1" x 4" strips in a pack of 5, 1" x 4" strips in a pack of 10, and 1" x 10' lineal tape. VELCRO® Brand Industrial Strength Coins offer both an aggressive closure system and rubber-based adhesive suitable for most smooth surfaces, including plastic. They are excellent for indoor/outdoor use, offer strong water resistance and their round shape eliminates peeling in the more prone areas such as corners or straight edges. The new package offers 100 coin sets (includes both hook and loop). The VELCRO® Brand Extreme Tape and VELCRO® Brand Industrial Strength Coins are excellent alternatives to conventional fasteners. For more information, (Tel) 800-876-9922 or visit. www.fastenation.com; (Web site) www.fastenation.com

FacesMe Introduces Patent-Pending, Illumination Technology with visual effect

FacesMe is a new, patent-pending, illumination technology with an exciting visual effect. When the viewers move around the device, a 3D face is produced in vivid detail, following them around the room. The illusion commands the attention of its viewers at the point-of-sale. This is a new real 3D technology that is non-lenticular, non-digital and has a fun and interactive effect. It is modular so easy insert replacements allow users to enjoy several different designs. For more information, contact FacesMe, (Tel) 1-855-322-3763, (Web site) www.facesme.com

Derse Appoints Fausin Mdisa As Sr. Creative Director

Derse has appointed Fausin Mdisa as Senior Creative Director. In this position, Mdisa will be responsible for providing strategic and innovative environmental creative solutions to Derse clients. Mdisa comes to Derse with over sixteen years of diversified creative design, project management and international experience from Exhibitworks and George P. Johnson Co. Most recently, he was Chief Creative Officer and Partner at 360STUDIO worldwide, working on face-to-face marketing for Ferrari, LG, Hyundai and Maserati.

Trade Show Emporium Names Brian Dudzinski, Sales Mgr.

Trade Show Emporium, an entrepreneurial trade show exhibit, graphics and accessories source for companies nationwide, has named Denver native Brian Dudzinski as Sales Manager, tapping his diverse background in exhibits, graphic design and business management. "Trade Show Emporium recently expanded, and the trade show market is recovering rapidly, so having Brian join our team positions us to meet the demands of the marketplace for years to come," said Willis Wood, Trade Show Emporium president and founder. For more information, contact Trade Show Emporium’s, (Tel) 866-764-2968 or 303-868-5334; visit (Web site) www.tradeshowemporium.com

Canadin Club Whisky Opens New Branded Bar At The Joe Louis Arena, Home Of Detroit Red Wings

Beam Global Spirits & Wine, Canadian Club® Canadian Whisky and the Detroit Red Wings® hockey team unveiled a new, branded bar, the CC Olympia Club, at the Joe Louis Arena, home of the Red Wings. "Detroit has special significance to Canadian Club, and we enjoy the views of the city from our home in Windsor, Ontario," said Michael Cockram, senior director, Canadian Club. "Having a home at the Joe Louis Arena honors that relationship."

"Hockey and Canadian Club mix perfectly. Sports fans in Detroit are among the best and CC is proud to support the local teams," said John Horn, director of field marketing, Beam Global Spirits & Wine, Inc. "One more thing CC shares with the city and the Red Wings is that we're both the best on ice!"

LIFT Interactive Selling System Launched

The LIFT Station is a new interactive point of sale suggestive selling platform that notifies shoppers about promotions at check-out. The LIFT Station™ uses live transaction data to perform real-time basket analysis and the LIFT Affinity Engine™ determines the optimal shopper offer. The LIFT Station then displays the optimal shopper offer using digital flat screens. The LIFT Station “touch to scan” feature allows cashiers to complete the sale using the cashier-facing touch-screen display. For more information, contact LIFT Retail Marketing Technology, (Tel) 877-333-5055; (Web site) www.liftrmt.com

MOD Systems Introduces Digital Music Kiosks At Quick Chek Stores

Music fans now have new and convenient ways to purchase DRM-free MP3s as MOD Systems introduces its Download2Go digital music kiosks in Quick Chek convenience stores across New York and New Jersey. Download2Go kiosks bring digital entertainment into retail environments, allowing consumers to build their digital music collections by downloading songs or albums to MP3 players, SD cards, or flash storage drives. The Download2Go digital music kiosks allow consumers to choose from a wide variety of MP3 music tracks, easily purchase individual songs or entire albums, and play anywhere-on MP3 players, cell phones, or PCs and Macs.

"Retailers are looking for opportunities to capture customer interest in digital entertainment or take back sales that have shifted from their stores to online," said Anthony Bay, CEO of MOD Systems. "Consumers can now build their digital music collections outside the home without requiring connectivity, while retailers can sell the latest entertainment content in a way that drives impulse purchases and repeat customer visits." (Web site) www.modsystems.com

The Source Uses In-Store P.O.S. Materials To Promote Its 'Tech The Hall' Theme

The Source, an electronics store chain all across Canada, wanted to make a splash. P.O.S. materials in festive colors and shapes to reflect its theme, "Tech The Halls." PROPRINT Services, based in Toronto, Ontario, manufactured all the print pieces which included posters, backlights, tent cards, floor signs, displays, hanging mobiles, shelf strips, info sheets, wobblers and at cash signage. This "tent card" was litho printed, die cut to a unique shape and easy to put together, providing a great impact in store with the rest of the materials. All items were produced and kitted and shipped across the country from PROPRINT's plant. The Source reports that the program has been a success based upon increased in-store traffic and sales. (Web site) www.proprintservices.com

Dina Howell Named CEO, Worldwide Of Saatchi & Saatchi X

Saatchi & Saatchi has appointed Dina Howell as CEO Worldwide of Saatchi & Saatchi X, a global agency leader in shopper marketing. Howell has retired as Vice President, Global Media and Brand Operations at Procter & Gamble. "I'm thrilled to welcome Dina into our organization," said Kevin Roberts, CEO Worldwide of Saatchi & Saatchi. "She is a renowned pioneer in the field of shopper marketing, helping to make it the fastest-growing discipline in marketing today." (Web site) www.saatchix.com

LAM Design Adds Philip Congello As SVP To Lead Firm's Promotion Group

LAM Design, a leading strategic branding and design consultancy, has added Philip Congello to the firm as Senior Vice President to lead the company's promotion group. Congello has worked in the marketing services arena for more than 20 years, and his experience spans a broad portfolio of B2C and B2B companies. Before joining LAM Design, Congello was a Principal at Congdon + Company in Stamford, CT. (Web site) www.lamdesign.com

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