Moretti Beer Valentine's Promotion Offers 'Secrets Of True Romance'
Moretti Beer is offering its traditional Italian pilsner paired with two special deals designed as the "perfect match" for Valentine's Day.
Moretti is continuing its "Oh, for the love of Moretti" campaign, which began in 2003, with a double promotion that features separate offers in grocery, beverage and liquor outlets. The Valentine's Day grocery store promotion will pair Moretti with traditionally romantic food items and the POS headline "Secrets of true romance." Moretti six packs will be offered with $2-off coupons for Bolla wines in the Southeast, Karen's Fabulous Biscotti in New York, New Jersey and Texas and Valentine's Day chocolate for the rest of the country. For liquor stores, Moretti entices buyers with the POS headline "In the mood for amore?" and offers consumers a chance to purchase six 16 oz. Moretti glasses for $6.49.
"We've found a formula for success for Moretti increasing sales double-digit in 2003," said Donal O'Sullivan, Marketing Manager at Star Brand Imports. "We plan to continue this trend in 2004 with promotions that will again position Moretti as the 'perfect match' for any occasion. Retailers that leverage our promotions will certainly reap the benefits."
Murphy's Promotion Challenges Beer Drinkers This St. Patrick's Day
This St. Patrick's Day, Murphy's Stout is using interactive elements including Web and text messaging to build consumer loyalty. St. Patrick's Day promotions are arming Murphy's retailers and on-premise accounts with an arsenal of promotional items to mobilize consumers to the challenge-drinking the better stout.
"Take the Murphy's Challenge" is the call to action on all POS and on-premise banners. Banners and POS include a push to the Web site where beer drinkers can challenge themselves, and their friends to pour the perfect pint. Consumers also have the opportunity to challenge themselves to an interactive limerick game via text messaging on their cell phones. The ten best entries will be featured on www.drinkmurphys.com.
"With the Murphy's Challenge campaign, it's not just about increasing volume on one night in the pub or at retail POS but about creating brand loyalty to our stout," said Donal O'Sullivan, Marketing Manager at Star Brand Imports. "By tapping into consumers' personal technology we are making Murphy's part of their leisure activities and daily life."
Hawaiian Tropic Introduces Oil Free Faces SPF 30
Hawaiian Tropic has entered the skincare segment of suncare with the introduction of Oil Free Faces SPF 30, a sheer, hydrating, formula that is light enough for use under make-up and strong enough to protect skin from daily sun exposure. A built-in mirror and a flamingo pump compliment the upscale, cosmetic look and provide easy application.
Marketing support includes sampling, print advertising, FSI and p.o.p. displays.
Gillette Introduces M3Power Wet Shaving System For Men
The Gillette Company has launched M3Power, a revolutionary powered wet shaving system for men that combines breakthrough blade and razor technologies to shave more hair, closer, in one easy power stroke.
"Building on the tremendous success of the MACH3 franchise, we're powering up the world's best shave and providing a superior shaving experience," said Peter Hoffman, President, Blades and Razors. "We expect this new system to substantially fuel the value of the blade and razor category, in the same way that MACH3Turbo has driven growth over the past two years."
The proprietary blades are enhanced by a new coating, called "thin uniform telomer," which provides a perceptible improvement in shaving comfort throughout the life of the blade. Gillette M3Power will be available in North America in May in food, drug, convenience and mass merchandise stores.
New Diet Coke With Lime Hits Store Shelves
The Coca-Cola Company has launched Diet Coke with Lime in stores across the country. "Consumer research indicated a preference for lime as the next Diet Coke flavor, as it's a flavor combination many people already are enjoying," said Ed Klein, V.P., Diet Coke. "The natural citrus taste of Diet Coke with Lime received extremely positive feedback in consumer testing."
Advertising support for the launch includes national radio, print, out-of-home, Internet and sampling.
Architectural Products by Outwater, L.L.C. offers a new Flexi-Line Light Kit, which features all of the function and flexibility of conventional low voltage track lighting without the overtly confining linearity of a fixed, rigid system. The Flexi-Line Light Kit not only easily bends by hand, it can also be readily cut as needed "in the field" enabling all types of undulating curves desired to enhance of the illumination of any area. The Flexi-Line Light Kit includes: 10' of hand-bendable track, 5 light fixtures, 5 20-watt MR16 Bulbs, 1 150-watt transformer, 5 7" tall mounting stems, and 2 end caps. Color pictorials and ordering information are available on the Web site. For more information, contact Architectural Products by Outwater, L.L.C., P.O. Box 347 22 Passaic Street, Wood Ridge, NJ 07075; (Tel) 800-835-4400, (Web site) www.outwater.com.
SEGA Appoints S. Steinberg V.P. Of Entertainment Mktg.
SEGA of America, Inc. announced the return of Scott Steinberg to the Company as V.P. of Entertainment Marketing. In his new role at SEGA, Steinberg will oversee all aspects of product marketing, creative services, interactive marketing, web development, and public relations.
Steinberg brings to SEGA more than 16 years of experience marketing entertainment products at companies such as Roxio, Liquid Audio, Eidos Interactive and Crystal Dynamics. During his tenure at SEGA in the early nineties, Steinberg brought to market 25 SEGA of America game titles and developed multi-million dollar campaigns for the top-sellers X-Men and Taz-Mania.
Midway Games Appoints Allison, Hamilton And Mucha To North American Marketing and Sales Teams
Midway Games Inc., a leading interactive entertainment software publisher and developer, announced new appointments to its North American marketing and sales teams. Steve Allison was named Chief Marketing Officer, a new position at the Company. Mr. Allison will report directly to Midway's President and CEO, David F. Zucker. Midway also announced the marketing appointments of Mona Hamilton, V.P. of Marketing and Greg Mucha, Director of Channel Marketing. Midway Games Inc. is a leading developer, publisher and marketer of interactive entertainment software.
Blimpie Int. Names M. Mears Chief Marketing Officer
Mark Mears has joined Blimpie International as Chief Marketing Officer. Mears will be responsible for the overall administration of all marketing programs for the Blimpie brand including regional and brand advertising, local restaurant marketing functions, corporate communications and public relations. Most recently, Mears served as SVP/CMO for SwatTeam Partners, a marketing consultancy that counts EDS, Dean Foods and Radio Shack as clients.
Ultimate Electronics Appoints J. Pearse Sr. V.P. Of Mktg. & Mdsg.
Ultimate Electronics, Inc., a leading specialty retailer in home entertainment and consumer electronics, has appointed Jim Pearse as Senior V.P. of Marketing and Merchandising. Pearse has been with the Company since 1993 and most recently served as its V.P. of Marketing.
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