Creative World

Week of March 08, 2010

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Merchandising Marketing Manager Sought

PEEPS & COMPANY™ Opens Near The Nation’s Capital

Just Born, Inc., maker of PEEPS®, MIKE AND IKE®, HOT TAMALES® and PEANUT CHEWS®, has opened its first retail store, PEEPS & COMPANY™, a fun, playful, experience for people of all ages. Shoppers will browse distinct areas customized to an iconic brand. Highlights include a MIKE AND IKE® “Equalizer of Flavors Wall,” the HOT TAMALES® - “How Hot Are You” test and a giant, lit PEEPS® Chick.

PEEPS & COMPANY™ offers great tasting candy and an array of high-quality branded items such as apparel, gear, crystal, treats and toys. In addition to great shopping, the store's constantly changing original sound and video tantalizes customers' senses. David Shaffer and Ross Born, Co-CEOs of Just Born, said, “For years, we have seen tremendous growth and excitement for our brands, and received many requests for a store in just the right location. PEEPS & COMPANY™ is proud to join the community near our nation’s capital.” The new PEEPS Store is located at National Harbor, a 300 acre mixed-use development on the banks of the Potomac. (Web site) www.justborn.com

Blockbuster Tests Pop N Go Popcorn On Demand Vending Unit

Pop N Go, Inc. has shipped its patented popcorn on demand vending machine to Blockbuster for installation in their Lab Store. Blockbuster will test the machine with its Members to evaluate the feasibility of a system wide rollout in 2010. "We plan to roll out our new Model N9000 in 2010 using Automated Vending Technology's PC based Touch Screen vending system along with a 22" LCD Topper Display. These advanced technologies will further provide Blockbuster with the opportunity to preview home entertainment offerings for their customers," said Mel Wyman, Pop N Go's CEO. (Web site) www.popngo.com

Wild Turkey Promotes American Honey Liqueur

Wild Turkey Bourbon has unveiled its inaugural American Honey™ 2010 calendar featuring some of the country’s most beautiful women alongside bottles of Wild Turkey’s new American Honey liqueur. This calendar features beautiful models that personify the American Honey brand identity.

In addition to the beautiful models, the calendar features four American Honey inspired recipes, including Shot O’Honey, The Bee Sting, American Tea, and Lemon Honey. “We created this calendar to add excitement to our marketing and sales efforts by showcasing the personality of American Honey in a fun and creative way,” said Andrea Conzonato, Chief Marketing Officer, Skyy Spirits. American Honey will display posters and signs of the models at participating on-premise and off-premise locations to help build awareness for the launch of the calendar and engage consumers. (Web site) www.wildturkeybourbon.com

AT&T Opens First Dedicated Chinese-Bilingual Store In U.S.

AT&T has unveiled the first AT&T Chinese-bilingual store in the heart of New York's Chinatown to address growing demand for advanced wireless data products and services in the Chinese-American community. "With today's technology, the world is indeed getting smaller. To better serve the increasingly diverse language needs of local communities, the Chinese-American Planning Council welcomes AT&T's inauguration of its first Chinese language bilingual store to the very heart of New York City's Chinatown," said David Chen, executive director, Chinese-American Planning Council.

Located at 260 Canal Street between Broadway and Lafayette Street, the store is the first AT&T operated store in the country to feature a Chinese-bilingual retail concept, which provides convenient access to AT&T's latest wireless offerings and is supported with bilingual sales representatives and in-store signage. Wireless veteran Hanxu Fan leads a staff of seven sales consultants - many bilingual - who are trained to assist both business and consumer customers with purchasing decisions and sales support in Cantonese and Mandarin as well as English. The innovative layout of the 2,000 square foot Canal Street store is designed to provide customers with a "try before they buy" sales experience with a wide selection of cell phones that text and tweet; smartphones, netbooks and wireless accessories.

Lowe's Launches First Energy Centers For One Stop Shopping Experience

Lowe's is introducing an easier way for consumers to save money on energy bills by launching Energy Centers in 21 California stores. The Energy Center is a one-stop, easy-to-shop destination that empowers customers to create an energy plan that fits their budget and home improvement goals.

The Energy Center outlines three ways for customers to save energy and money: Measure how much energy they use or lose with power monitors and other devices; Reduce energy consumption with CFLs and other money-saving products; andmGenerate and use renewable energy with solar panels. An information kiosk offers a touch-screen display to help customers evaluate energy needs, and the Energy Center features products that offer alternative energy solutions.

"Homeowners are paying more attention than ever to their utility bills, and the first step to saving energy is tracking where it's going," said Nick Canter, Lowe's executive vice president of merchandising. "By providing monitoring tools to help customers know their numbers, Lowe's is helping them find the money-saving solution that's right for them." Lowe's is the first major retailer to offer many of these products in one place and the first to stock and sell grid-connected solar panels in stores. The Energy Center will be in additional U.S. and Canadian stores in 2010.

Plug-And-Play Panels Hit Shelves At Lowe's Energy Centers In 21 Locations

For the first time, homeowners can purchase high-performing, easy-to-install solar panels off the shelves of a major retailer, announced Akeena Solar Inc., a leading installer and manufacturer of solar power systems. The Andalay AC panels are available at 21 Lowe's home-improvement stores throughout California, featured as part of Lowe's Energy Center at the stores.

"The PC revolution in the computer industry occurred when new technology made PCs easy to use and affordable," said Barry Cinnamon, CEO of Akeena Solar. "Likewise, with panels becoming plug-and-play appliances, the solar revolution has started. The availability of solar panels in Lowe's stores makes it easy for homeowners to go solar and is a big step toward getting solar on every sunny rooftop."

The Lowe's Energy Center is a one-stop, easy-to-shop destination that empowers customers to create an energy plan that fits their budget and home-improvement goals. An information kiosk offers a touch-screen display to help customers evaluate their home's solar and wind potential, and the Energy Center features products that help them measure their energy use, reduce energy consumption and generate clean energy. Lowe's is the first major retailer to offer many of these products in one place, products that range from power monitors and small solar chargers to a solar panel system. The Energy Center will be in additional U.S. and Canadian stores in 2010.

Metropark Launches In-Store Interactive Twitter Interface For Innovative New Retail Experience

Metropark, a Los Angeles based specialty store that combines the core lifestyle elements of fashion, music and art, has launched a custom interactive Twitter interface. The interface, Metropark REVERB, directly feeds Twitter comments mentioning Metropark (Twitter name @MetroparkUSA) into the numerous plasma television screens located in each store as well as across the entire sixty-eight store Metropark network.

REVERB gives users the ability to interact with Metropark, whether they want to speak to their overall Metropark shopping experience, mention products they bought or are interested in, or simply have the instant gratification of seeing their tweets posted in real time. "We fully recognize the power that Twitter gives its users. We have already seen a great deal of feedback from our fashion and tech savvy customers who have readily embraced this new interactive customer experience," said Metropark Chief Executive Officer, Renee Bell.

Metropark has always focused on enhancing the retail experience. From its stunning store design that reflects strong influences found in the most stylish hotels, clubs, bars and street boutiques to custom music programming, weekly DJ appearances, and unmatched customer service, Metropark has created a unique shopping experience. Bell continued, "We are investing in the future and believe that customers are continually interested in different ways to shop -- and cutting edge technology will remain a key element of our retail strategy."

Wireless Ronin Launches Chrysler Group LLC's iShowroom Digital Signage Program

Wireless Ronin Technologies, a Minneapolis-based digital signage provider, has launched Chrysler Group LLC's iShowroom digital signage and web-based program which includes custom software, content development and system support. "Wireless Ronin is very pleased to be part of Chrysler's reemergence in the automotive marketplace where they are proving their dedication to sales support and the customer experience through the iShowroom program," said James Granger, president and CEO of Wireless Ronin Technologies.

The iShowroom system is available to sales consultants in over 2,300 Chrysler, Dodge and Jeep(R) dealers in the U.S. through a web-based version that repurposes digital signage content into a browser-based web application powered by RoninCast(R). Dealerships also have the option to purchase the system as a touch screen kiosk platform which includes hardware, software, installation and content that may be customized to reflect dealership specific preferences using the RoninCast Content Management System. Wireless Ronin has been managing the existing Chrysler touch screen kiosk system, called the Vehicle Information Center (VIC) for the past eight years; iShowroom is the next step in the evolution of that initiative, bringing on-demand product features, benefits and dealer inventory to the showroom floor through highly engaging interfaces. iShowroom, a customized version of RoninCast for Automotive, is designed to be an integral part of the sales process by providing dealerships with the tools necessary to meet the needs of today's highly informed web-savvy customers. iShowroom utilizes the RoninCast for Automotive digital signage platform to allow Chrysler to remotely manage interactive content deployment from various data sources utilizing a variety of media formats. This is accomplished through the RoninCast On-Line Management Suite. RoninCast also manages the iShowroom network including display groupings, health monitoring, maintenance, data retrieval and reporting.

Ruby Tuesday Launches Sunday Brunch Nationwide

With its nationwide launch of Sunday brunch, Ruby Tuesday is reintroducing its guests to a nearly forgotten classic: unhurried get-togethers and conversation with family and friends around the dining table. The new brunch menu offers a four-course meal from 9 a.m. to 3 p.m. to allow plenty of additional time to reconnect at the end of a busy week or the start of a new one.

Sandy Beall, the founder and CEO of Ruby Tuesday, said, "We are reviving this once-common meal occasion in our restaurants because we believe our guests appreciate and value their time with family and friends." Research supports Beall's belief that brunch is growing in popularity. According to a recent study conducted by market-research firm NPD Group, brunch traffic was up 8% during the first eight months of this year compared to the same period in 2008.

"Ruby Tuesday is all about variety, so we've made sure our guests have plenty of choices for their third-course entrée," said Kimberly Grant, Ruby Tuesday's Executive Vice President. Selections include Ruby's Mini Benedicts with steak, salmon, Southern fried chicken or crab cakes, breakfast quesadillas, steak and eggs, specialty omelets, and fruit-filled crepes. To complete the delicious meal, each guest receives two freshly baked gourmet mini chocolate chip cookies.

EVCARCO Launches Its First Alternative Fuel Car Dealership In Fort Worth, Texas

EVCARCO, an American automotive dealership offering the latest in alternative fuel vehicles (AFVs) as part of a multi tiered national strategy, has launched its first dealership in Fort Worth, Texas due to the regional demand for alternative fuel vehicles. AFVs are vehicles that operate on alternative fuels, such as methanol, ethanol, compressed natural gas, liquefied petroleum gas, or electricity, as designated by the U.S. Department of Energy.

Dale Long, CEO of EVCARCO stated, "EVCARCO, in launching its first dealership, is illustrating the strong need in the market for a national dealership focused on alternative energy vehicles (AEVs). The key to EVCARCO's success is our ability to provide the consumer with a series of options when selecting an AFV. We anticipate that both our consumer division, our commercial division and our Government service division will all see a sharp rise in sales as we begin to offer the latest in alternative energy vehicles. The national dealership element of our corporation insures consumer confidence, lower pricing through volume and access to service and parts. In short, we are giving the consumer a real choice when it comes to purchasing their vehicle." The EVCARCO expansion plan will continue into 2010 with dealer networks throughout the United States.

Bacardi To Distribute Tia Maria In U.S.

Bacardi U.S.A. has entered into an agreement with Illva Saronno S.p.A. for exclusive U.S. distribution rights to TIA MARIA®, one of the leading coffee liqueur brands in the United States and one of the world's most legendary liqueur spirits. TIA MARIA is made from a superfine extract of Jamaican coffee and a selection of precious spices. "TIA MARIA is a natural extension of our cordials and liqueurs portfolio," said John Esposito, president and CEO, Bacardi U.S.A., Inc. "It establishes one of the strongest collections of cordials and liqueurs in the industry and we know the combined strength of these brands. Our knowledge of the category will enable us to create great value for our distributors, retailers and Illva Saronno."

VTech Introduces Its First Two-Line DECT 6.0 Cordless Phone System

VTech® Communications, a leading U.S. cordless phone manufacturer, has introduced its first two-line phone with DECT 6.0 technology. The DS6151 is the most affordable system of its kind, making it ideal for busy households and small businesses. Based on DECT 6.0 technology, the feature-rich and expandable VTech DS6151 offers superior sound quality, range and interference-free calls. As a two-line system priced at nearly half the cost of similarly-featured phones, the DS6151 is perfect for small businesses as well as for homes using dial-up Internet service or to provide separate lines for different family members. Additionally, the system includes a digital answering machine with a dedicated mailbox for each line. As a result, users have peace-of-mind that their calls with family, friends or business associates are secure, and can enjoy smoother, more organized communication.

adidas And Disney Unveil Range Of Kids Wear

adidas and Disney today announced an all-new product line for infants and children, combining adidas Kids top performance products with classic Disney characters Mickey Mouse and friends Minnie Mouse, Goofy, Donald Duck and Daisy Duck. The sporty and fashionable collection consisting of footwear, apparel and accessories, will be available in adidas Sport Performance Stores and sports retailers globally beginning January 2010.

EcoloBlue Offers Atmospheric Water Generators For A Unique Water Experience

EcoloBlue Life & Energy introduces its newest bottle-less waters cooler called Atmospheric Water Generators (AWG) that work by extracting humidity from the air, purifying it so consumers are left with the highest quality water available without the delivery costs, pollution and waste associated with traditional water coolers. Atmospheric water generators function like traditional water coolers, but have no bottles to refill. Instead, these newer bottle-less coolers extract up to eight gallons of water from the air with as little as 35 percent humidity. EcoloBlue's newest unit, the EcoloBlue 30, transforms the air in a home or office into water and filters it through a 12-stage process, which includes carbon filters, reverse osmosis and UV sterilization lights, to provide a unique water experience that benefits the body and the environment. The EcoloBlue 30 is also extremely energy efficient and saves money. For each gallon of water the unit creates, it uses, on average, 20 cents of electricity, which is about one dollar for every five gallons of water.

Silence Relaxation Teas Launch Nationally

BevNovations, a premier brand of all natural tea beverages, has introduced Silence Tea, the first unique line of relaxation and calming tea beverages with essential vitamins and antioxidants. Silence Tea ™ is the perfect union between all natural ingredients and Chakra philosophy, yoga practice, and holistic healing. The new decaffeinated iced teas contain all natural relaxation ingredients Chamomile and Theanine and are infused with essential vitamins and antioxidants to promote a balanced, calm, and relaxed existence. Silence Tea ™ transcends the basic tea to help achieve a state of physical, mental and spiritual well-being. Silence Tea ™, is available in four low-calorie and low-sugar flavors - Pomegranate Black Tea, Peach White Tea, Lemon Black Tea, and Honey Green Tea.

iGo Unveils Transportable Outlet

iGo, a leading portable power solution provider, unveils a new travel-friendly charger, the iGo Charge Anywhere. The new iGo Charge Anywhere is a wall charger that also has an internal battery, allowing the user to charge their devices in any location, with or without an outlet. Compatible with almost every mobile and gaming electronic device on the market, the iGo Charge Anywhere allows users to simultaneously power two devices while also charging its integrated battery to use when away from an outlet.

Maine Cottage Expands Offering In Outdoor Furniture

Maine Cottage is introducing teak outdoor furniture to its assortment of exclusive home furnishings products. The new teak furniture includes dining tables and chairs, a lounge chair, love seat and ottoman, coffee table and side table to complement its colorful all weather wicker assortment and exclusive Maine Cottage outdoor fabrics. "We are broadening our product assortment to deliver the shopping experience affluent consumers want," said Maine Cottage general manager David Petersen.

In the next few months, Maine Cottage will be introducing additional new products in wood dining room and family room furniture, wood bedroom furniture, rattan furniture, and upholstery fabrics. The company is adding new manufacturing partners to execute the strategy.

Ed Hardy Products Offered At Office Depot

Authentic Ed Hardy® faceplates for iPhones and Blackberry mobile devices are now on sale at 1100 Office Depot locations. "We are excited to bring these products directly to our customers in stores that they already know and love," said Wasim Khaled, CEO of Crystal Icing, a company headquartered in Rochester, N.Y. that holds the worldwide exclusive license to design, manufacture, and distribute for Ed Hardy® brand in the category of mobile accessories.

Jelfin Unveils First-Of-Its-Kind, Ball-Shaped Computer Mouse

Jelfin, LLC, an emerging name in smartly designed, inventive computer accessories with distinctive design aesthetics, has launched its revolutionary computer mouse. The cleverly designed, ball-shaped mouse is ensconced in a soft, luxe gel covering that hugs the entire surface area and sets a new standard for comfort. Users cup their fingers naturally around the ball rather than extending them outward for a more natural, ergonomic feel. "The Jelfin Mouse will appeal to those who possess a sharp eye for style, a demand for the finest materials, a desire for individuality and those who won't compromise on quality and affordability," said Nick Pajic, Jelfin president and CEO. "We believe customers are going to love the look and feel - and be very pleased with its performance!"

Jvc Launches Dual Wireless And Super-Slim Soundbar Systems

JVC has introduced a pair of soundbar home theater systems, offering consumers a home theater sound solution to meet a range of budgets and needs. Among the two new systems is a dual wireless soundbar system that features a wireless subwoofer and wireless surround speakers. The other is highlighted by a super-slim soundbar and a thin, wall-mountable amplifier. JVC's new dual wireless soundbar system is the TH-BA3, a 280-watt, 5.1-channel surround sound system that includes a sound bar, wireless subwoofer and wireless rear speaker kit comprised of wireless left and right surround speakers and a wireless receiver. The new JVC TH-BS7 system is designed to match the slimmest of flat panel HDTVs. It includes a sliver of a soundbar that measures just 1.4 inches (36mm) tall, an even slimmer wall-mountable amplifier/control unit and a wireless subwoofer.

Kona Grill Names Rachel Phillips-Luther V.P. Marketing And Brand Innovation

Kona Grill, an American grill and sushi bar, has appointed Rachel Phillips-Luther to the role of Vice President of Marketing and Brand Innovation. Phillips-Luther most recently held the role of Vice President of Marketing for the Fox & Hound Restaurant Group where she oversaw all marketing initiatives for the company's three brands, Champps Americana, Fox & Hound Restaurants and Bailey's Sports Grille for the past two years.

Jones Apparel Group Promotes Stacy Lastrina To CMO

Jones Apparel Group has promoted Stacy Lastrina to the position of Chief Marketing Officer. Lastrina, who previously served as Executive Vice President of Marketing and Creative Services, has 19 years of experience with Jones Apparel Group, having joined Nine West Group in 1991 as Director of Marketing.

James Campbell Named General Manager Chevrolet

James M. Campbell has been named general manager - Chevrolet. In his previous position at GM, Campbell was responsible for GM's Fleet and Commercial Operations. Since 1988, Campbell played important roles in many product launches including the Chevrolet Impala, Monte Carlo, Colorado and Corvette.

US Farms Names Ed Baker VP Of Sales And Marketing

US Farms, a diversified supplier of Farming, Nursery and Wellness products has appointed Ed Baker to the position of Vice President of Sales and Marketing. Baker has a significant background in Sales and Marketing in the Nursery arena and was recently employed with McConkey Co., a Horticultural Supply Company. Victor Brandstetter, Senior Vice President of Sales and Marketing stated, "The hiring of Ed Baker could not be better timing for our company as we conclude the 2009 year with all our new Wellness and Nursery products in place and enter the upcoming 2010 season."

Outwater Plastic Offers Diameter Brass Railings For Display Applications

Outwater Plastic Industries offers and stocks both 1-1/2" and 2" Diameter Polished/Brite Brass, Polished/Brite Chrome, and Satin Stainless Steel Railings in 12 foot lengths. All Railing formats offer a complete array of complementary Fittings and accessories in corresponding finishes and materials to allow end users to fabricate products employed in a variety of retail applications. Color pictorials and ordering information are available online at (Web site) www.outwater.com

spinTOUCH Offers Interactive Display Surfaces

spinTOUCH puts places retailers at the forefront of both technology and consumer-savvy, experiential marketing. With surprising interactive surfaces that create indelible brand impressions, retailers can engage customers at the point of purchase. From simple brand impressions via strategic logo placements to dramatic, fully immersive experiences, and from menu selections and instant payments to games and media exchanges, opportunities are virtually limitless for turning passive bystanders into active participants and for converting those active participants into returning, word-of-mouth-spreading brand enthusiasts. For more information, contact spinTOUCH,™ 2201 S. Standard Avenue, Suite G, Santa Ana, CA 92707. (Tel) 714.662.2881, (Fax) 949.281.5203, (E-mail)info@spinTOUCH.com, (Web site) www.spinTOUCH.com

TouchSystems Offers Large Format Interactive Touch Displays

TouchSystems, headquartered in Hutto, Texas, is offering sleek and sophisticated P4050D-U1 and P4650D-U1 large format touch displays. Exhibiting bold, high-definition resolution, an expansion slot for emerging technologies, extensive communication options and eco-friendly features, these interactive touch displays capture attention while delivering sharp, touch-enabled messages. Providing a first-class solution for digital signage applications, these rich and vibrant interactive displays are a smart choice for any business wanting to get noticed. Fully integrated with Dispersive Signal Touch Technology (DST), these modern panels are highly accurate and responsive to touch, offer extreme optical clarity and are unaffected by surface containments, scratches or static objects on the screen. These products are designed for continuous use and are ideal for entertainment venues, advertising kiosks, information display areas, educational environments and corporate settings, improving the quality and impact of digital communication. For more information, contact TouchSystems, (Tel) 512-832-1948, (Web site) www.touchsystems.com

Electrodyne Offers Magnets For Display Signage

High energy magnets produced by Electrodyne of Batavia, OH, are helping grocery stores and other retail establishments to easily place signage within their stores. The magnets, which are glued onto the sign frame, securely hold the signs onto freezer cases and other metal surfaces without the need to drill holes, or permanently fasten the signs in place. This allows department managers to quickly install signs without tools and without the need for maintenance personnel. When the promotion or sale has run its course, the sign frame is easily removed by department personnel. Sign frame manufacturer Shaw and Slavsky, which has been making magnetic sign frames for years, purchases the high energy magnets from Electrodyne. "We buy magnetic strips that are ¾-inch wide and either .187" thick or .125" thick to accommodate the different frame sizes we offer," said Tony Linares design engineer at Shaw & Slavsky. "Then we apply a double-faced adhesive to the magnets and cut them to whatever size we need. Both sizes of magnets provide ample holding power for the varied environments in retail applications." The frames, which are manufactured from 1 x 8-inch cold rolled steel strip or 2 x 8-inch steel, are designed to optimize the magnets holding force. An adhesive backing holds the magnets securely to the frames - which are available in either chrome plated or powder coated to customer specifications. For more information contact Shaw and Slavsky, (Tel) 313-834-3990; The Electrodyne Company, Inc., (Tel) 513-732-2822 or (Web site) www.edyne.com

TradeshowLogistics Creates Newly Formed Exhibit Industry Council

TradeshowLogistics has become a Supporting Member of the newly formed Exhibit Industry Council (EIC), an advocacy group established to define and promote exhibitor-focused best practices for trade shows. The EIC seeks to unite all industry stakeholders around best practices that increase exhibitor value and validate show metrics, including: exhibitor cost control, standardized show kits, standardized work rules, meaningful show metrics, and safety first. (Web site) www.tradeshowlogistics.com

Cyclonix Offers First Exbibit Rental App For The iPhone

Cyclonix Inc, a creator of dynamic brand architecture, has launched the world's first exhibit rental app for the iPhone. iCyclonix will enable event marketers to browse the Cyclonix catalog of custom modular and rental solutions 24/7 from wherever their busy schedules take them. The landmark app streamlines the custom modular and rental exhibit design process by providing an image-rich array of cost-effective exhibit solutions. The catalog includes everything from 10' x 10' in-lines to large, two-story exhibits, as well as properties applicable to private events, expos and partner pavilions. A user-friendly, pictorial accessories section provides one-stop-shopping that includes signage, lighting, furnishings and promotional items. For more information, visit (Web site) www.cyclonix.com

MC²'s Offers EcoFlex™ Exhibit System

MC²'s new EcoFlex™ Exhibit System is a new way to look at rental solutions. EcoFlex™ is made of 65% recycled aluminum and is durable, lightweight, and flexible in design. With EcoFlex™, marketers not only lighten up on cost, but time is significantly reduced in set-up and breakdown as well. As compared to a standard exhibit system, EcoFlex™ is 30% lighter, and on average, the system saves 50% time in set-up and removal as well as about 25% savings in drayage costs, which is often a large expense that exhibitors face. EcoFlex™ components are available in a wide range of sizes and help marketers customize exhibits with open, single-sided or double-sided panels that form one-dimensional or multi-layered presentations within one frame. Additionally, MC² invites customers to participate in the new EcoFlex™ Community, a flexible membership program with extra benefits and savings, which add up as marketers increase their use of EcoFlex™. For more information on EcoFlex™ visit (Web site) www.mc-2.com

Hunter's Specialties Uses MediaTile Cellular Digital Signage With Touch Screen Tracking

The MediaTile Company, a leading provider of cellular digital signage and SaaS-based solutions, announced that Hunter's Specialties, a leading sports equipment provider, has incorporated MediaTile cellular digital signage in their own brand-based end-cap displays in retail chains. Using MediaTile's unique 3G cellular approach has enabled Hunter's to deploy their own nation-wide End-Cap TV network that requires nothing more than a power outlet to set up and run. This has enabled Hunter's Specialties to reach, impact and influence millions of visitors where their MediaTile displays are deployed.

"With our touch-screen digital signage network fully deployed, we are now realizing all the advantages that this new medium has to offer - from increased sales to tracking consumer interests," said Matt Charipar, National Sales Manager for Hunter's Specialties. "The beauty of the MediaTile solution is that it's ideal for 'brands in retail' as it requires very little infrastructure to both deploy and operate a digital signage network. By simply adding nothing more than power to a display on an end-cap we can schedule promotions and track consumer requests." For more information, visit (Web site) www.mediatile.com

MediaGlass Produces 3D Hologram Installation At Pavillion Antique Store

MediaGlass recently announced its first 3D hologram installation at the Pavillion Antique Store, just north of San Francisco, CA. Line art animations of antique furniture move and spin on the window, for a 3D hologram feel to help draw traffic into the store. The window is kept completely clear, so merchandise stays completely visible, while the Christmas tree and the animated falling snowflakes complement each other. For more information about MediaGlass technology, contact SuperImaging, Inc., 23439 Osgood Rd., Fremont, CA 94539, (E-mail) doug@superimaging.com. or (Web site) www.superimaging.com

Vision Critical Improves Virtual Shopping Product, ShelfsetPlus

Vision Ciritical has launched ShelfsetPlus, an overhaul to the company's virtual shopper technology. Previously available only as a custom application, ShelfsetPlus will now be offered as a standardized visualization tool for product, category and shopper marketing. That means more options and faster execution - with complex virtual shopping projects ready in days, rather than weeks.

ShelfsetPlus is a combination of two components: interactive fly-throughs and shelfset exercises. Standardized fly-throughs - which enable shoppers to visually feel like they are entering and moving around in a store - are now available across 10 different retail environments: from big box chains to convenience stores to restaurants. Every fly-through can be enhanced with clickmaps, hot spots and advertising signage as you lead the respondent to the shelf, or point of purchase.

"ShelfsetPlus users can evaluate how brand, packaging, product descriptions, size, placement, and price impact buying decisions," said Jason Smith, Vision Critical's President of Product Innovation. "By productizing one of our most successful custom applications, more companies can incorporate virtual shopping technology in their research projects, adding engaging and data-rich experiences that were previously too expensive or too time-consuming to implement." For more information, contact, Vision Critical, (Web site) www.visioncritical.com

SYLVANIA Sponsors Iconic 'it's a small world' At Disneyland Resort

Siemens' SYLVANIA lighting brand will be the sponsor of the classic "it's a small world" attraction at Disneyland Resort as part of a 12-year agreement between The Walt Disney Company and Siemens. "We are thrilled to be associated with such an icon of the Disney experience. At SYLVANIA, we are creating ways to see the world in a new light. Our association with 'it's a small world' is a perfect fit for our own vision," said Rick Leaman, president and CEO of the Siemens lighting unit, OSRAM SYLVANIA.

"'it's a small world' is a celebration of the hope we all share for peace on Earth," said Walt Disney Imagineer Tony Baxter, who is the creative lead for Disneyland. "It's an illuminating global message, so it's fitting that this classic attraction should be sponsored by a company that literally helps illuminate the world."

A new illuminated marquee, the only change to the attraction, will brighten the overall experience for guests and is slated for installation in early 2010. The design is a visual celebration of what the attraction represents, the happy spirit of children everywhere.

Aisle411 & ACE Hardware Introduce Text Message Shopping Service Linked To Weather Activity

Aisle411 is partnering with Ace Hardware to bring a text messaging coupon service tied to weather activity to twelve Missouri and Illinois Ace Hardware stores. Aisle411's Helpful Hints allows retailers to create mobile marketing campaigns tied to weather activity. Aisle411 will send text messages to Ace customers to alert them to coming storms or good weather days, and include Ace Hardware coupons and special offers for weather-related items.

Nathan Pettyjohn, Aisle411 Chairman and CEO, said, "Aisle411 Helpful Hints is designed to drive in-store foot traffic by literally maximizing a force already pushing customers into stores - the weather." Aisle411 can also create pre-programmed seasonal campaigns for Ace, either tied into Ace's national marketing initiatives or based on localized events, such as texted coupons for tailgating items the weekend of a big game or to remind customers to change their batteries when they change their clocks in the spring and fall. Ace and Aisle411 will be marketing the new service through in-store signage and hand-outs, and through direct mail and email communications with Ace customers. (Web site) www.aisle411.com

Sparks Promotes Robin Lickliter To V.P., Events

Global event marketing agency Sparks has promoted director of event operations, Robin Lickliter, to vice president, events. This new leadership position signifies Sparks' continued expansion of the event services division, a cornerstone to the company's success. Lickliter has been a Sparks team member since 2004, managing the bicoastal event team and overseeing event operations out of Sparks' Philadelphia headquarters.

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