Creative Online Weekly <br> March 12, 2012

Week of March 12, 2012

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New — 2012 CATALOG www.abovealladvertising.net/catalog-2012.html

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Obscura Digital Attracts And Engages Consumer Audiences For Hard Rock Cafe's Flagship Locations
Hard Rock Cafe's flagship locations, Obscura Digital designed the Rock Wall, a real-time multi-touch display system that allows users to interact with photos and videos of their 70,000 piece Rock 'n Roll memorabilia collection, moving at 60-frames per second across an 18ft x 4ft wall with a high-res screen. Obscura Digital's creative technology-driven marketing solutions are making consumer experiences fun, interactive, and dynamic, while steering the future of retail space into entertaining destinations, and creating an important bridge between retail location and digital presence. (Web site) www.obscuradigital.com

imPRESS Press-On Manicure Introduces Nicole Scherzinger As Brand Ambassador
Broadway Nails has named Nicole Scherzinger as the celebrity brand ambassador for imPRESS Press-On Manicure, the new innovative salon-perfect manicure that women can achieve themselves in seconds, ranging from the hottest shade trends to the eternal classics. There is no dry time and no mess. Just peel off and press on. imPRESS Press-On Manicure is available in 24 nail covers in 12 different sizes, with 18 colors and 18 patterns so nails will always look flawless and unique. "I am excited to be the brand ambassador for imPRESS Press-On Manicure. As a girl always on-the go, imPRESS is the perfect solution for a quick and easy flawless manicure," said Scherzinger. imPRESS Press-On Manicure will be available in most major drug stores and Walmart stores nationwide.

BEARPAW Footwear Opens First Retail Store Location BEARPAW Footwear is opening its first retail location in Citrus Heights, Calif.
Aptly named "The Summit," the store is designed to reflect the brand's connection with the "Lake Tahoe lifestyle," and was crafted to look and feel like a rustic ski lodge. Handmade solid wood doors welcome customers into a room featuring wood paneled ceilings, slate floors, wrought iron chandeliers and leather furniture, with a massive stone fireplace anchoring the back wall. The Summit will serve as the inspiration for BEARPAW Village, a collection of restaurants and shops due to open in conjunction with the new BEARPAW retail store.
BEARPAW CEO and founder Tom Romeo, said, "Our vision is that BEARPAW Village will embody the ski chalet vibe and that our store and the surrounding businesses will be places that people come to for relaxation and enjoyment - places people will want to hang out in as if it was their home away from home."

Duane Reade Unveils New Look At 52nd & Broadway Location With Unique Store Offerings
Duane Reade's extensive expansion of its 1657 Broadway NYC store will serve as an amplification of the retailer's continued re-branding and aggressive transformation initiatives to date. Duane Reade's signature "New York Living Made Easy" vision will be on full display at the new 24-hour location. Joe Magnacca , President of Duane Reade and President of Daily Living Products and Solutions for Walgreens, said, "By taking this former 3,100-square-foot Duane Reade Express store, integrating strategic retail and neighborhood-centric niche elements, thereby transforming it into its current 20,000-square-foot total health, beauty and daily living destination, clearly indicates what we feel the future of drugstores will be".
New store offerings will include the debut of the UpMarket "Fro-Yo" Bar. This food offering, never rolled-out before by Duane Reade, will feature 8-unique varieties of frozen yogurt and 4 twists. An Upmarket "Freezee" station will also make a debut with 4-handles containing rotating flavors of self-serve ice cold slushies. Duane Reade's fresh-made daily products will introduce all new entrees in revolutionary ultra-fresh packaging; a Good & Delish oatmeal station will be introduced containing 3-self-serve flavors of fresh instant oatmeal daily. Popular offerings, first introduced at the chain's 40 Wall ST flagship, will also be integrated including The Juice Market, where customers can create their own fresh juice or smoothie in addition to selecting from a plethora of menu items; an authentic chef-manned Sushi Station featuring fresh custom ordered sushi, sashimi and traditional sides. "We are thrilled to provide this vibrant neighborhood with expanded 'ultra-fresh' food solutions for every meal of the day," said Paul Tiberio , Senior Vice President of Merchandising & Chief Marketing Officer for Duane Reade.

LeapFrog Partners With Discovery Education To Bring Quality Digital Content To LeapPad And Leapster Explorer
LeapFrog Enterprises, a leader in educational entertainment, and Discovery Education, the leading provider of high quality digital content, have partnered to distribute downloadable videos from Discovery Education's extensive library through LeapFrog's new digital App Center. Children ages 4-9 will have the opportunity to explore unique global environments with animals from around the world and learn through the eyes of world-renowned experts. LeapFrog Learning Apps are available for purchase in the LeapFrog App Center, which is accessed through the LeapFrog Connect Application for LeapPad Explorer and Leapster Explorer platforms.
Jill Waller, vice president at LeapFrog, said, "By offering Discovery Education content on our platforms, we bring the world right into the hands of children by introducing them to important topics such as ecology, earth sciences and zoology. Discovery Education videos support state learning standards, making them a great complement to LeapFrog's robust and expanding learning library."
"LeapFrog's popular learning platforms are the perfect way for Discovery Education to extend its reach to parents by giving them access to entertaining educational content in their home," said Kelli Campbell, senior vice president at Discovery Education. "This partnership aligns with our mission to transform learning through dynamic digital content that inspires a child's natural curiosity in the world around them."

New Era Extends Its Retail Presence To West Coast With Opening Of Newest Flagship In Los Angeles
New Era, an international lifestyle brand, has opened its eleventh flagship store globally, bringing its renowned headwear, apparel and accessories to the diverse culture of Los Angeles. Currently U.S. locations include New York, Chicago and Atlanta - this is the brand's first west coast retail space.
In addition to core offerings of caps and apparel, the NEW ERA LOS ANGELES Flagship will offer exclusive, limited-edition product not available anywhere else. The 3300 square foot store will house licensed and New Era branded headwear, apparel and accessories for men, women and kids. In addition to the brand's 59FIFTY fitted cap and 9FIFTY Snapback, the Los Angeles flagship will also offer a wide selection of New Era's fashion headwear collection, the EK Collection.
"We have completely re-energized our design concepts for our flagships," said Cal Lawson, Director of Retail Operations. "Our updated store concept allows for fully integrated merchandising of apparel, headwear and accessories. This leads the consumer through a clean, modern and consistent retail environment."
NEW ERA LOS ANGELES offers consumers a very personal shopping experience. Associates in the store are specially trained to offer product suggestions to help style a complete personal look. Shoppers also have the opportunity to purchase product online, with complementary shipping, for an even deeper selection of teams, colors, sizes and styles to ensure their New Era experience is satisfying. The recently launched New Era by You program will soon be available for use in NEW ERA LOS ANGELES as well. The online application allows consumers to customize nearly every feature on a cap, including panels, visors, threading and logos. Shoppers who design their cap in-store will also receive free shipping.

EA Sports Challenge Series Powered By Virgin Gaming Debuts
Electronic Arts has debuted the EA SPORTS™ Challenge Series, a sports video game tournament series that will determine the most skilled Madden NFL 12, NHL®12 and FIFA 12 gamers. Powered by Virgin Gaming and exclusive to the PlayStation®3 (PS3TM) computer entertainment system, participants will compete for over $1-million in cash and prizes, the largest prize money of any console-based sports gaming tournament ever. New technology allows gamers to participate in the tournament online at their leisure by pairing up gamers playing on the site at the same time.
"Virgin Gaming is earning a reputation for hosting the biggest gaming tournaments, but our members have been asking for even larger prize pools. That's what drove the creation of the EA SPORTS Challenge Series; the idea came from them," said Rob Segal, CEO of Virgin Gaming. "This is also the perfect opportunity to bring our unique tournament format to the masses, giving gamers the freedom to compete whenever they want, instead of according to a set schedule. Those who make it through the online qualifier phase will then earn a seat to play in the live finals for huge cash prizes and true e-sport star status."
Players that want to compete in the EA SPORTS Challenge Series can register and participate immediately. The three tournaments will begin with online qualifiers through Virgin Gaming for Madden NFL 12, NHL® 12 and FIFA 12. Players will need to outscore the competition by winning through the online qualifiers in order to secure a seat at the final event to be hosted in New York, April 2012. GameStop®, the official retail partner of the EA SPORTS Challenge Series, will also be awarding 12 seats to play in the live finals via a special tournament open only to GameStop® PowerUp Rewards™ Pro members. This exclusive tournament runs from January 23 through March 23, 2012 and puts players on the fast track to the live finals event.

Pioneer Introduces MIXTRAX Technology Designed For Music Lovers
Pioneer Electronics has introduced MIXTRAX™, a proprietary technology which creates a nonstop mix of an entire music library to create a club-like atmosphere. Designed for music lovers and the club-going audience, MIXTRAX takes the music from an iPhone/iPod or USB/SD device and plays it back with added transitions and effects creating a virtual DJ inside select Pioneer products. To easily and quickly enjoy nonstop mix of music, a simpler version of the technology called MIXTRAX EZ is built-in to several Pioneer in-dash products for both in-car CD receivers and in-car Audio Video receivers. Featured in new in-car CD receivers, three types of DJ-style transitions (Flanger, Echo and Crossfade) and six sound effects (Backspin 1 and 2, Echo, Trans, Roll and Scratch) are automatically added between songs for a nonstop, continuous listening experience.

Briggs & Stratton Introduces AMPLIFI™ Hose Powering And Storage System
Briggs & Stratton, a leader in yard and outdoor power equipment, introduces AMPLIFI™, a new hose powering and storage system for faster and easier everyday, outdoor cleaning and watering projects. The first of its kind in the market, AMPLIFI is a versatile watering and cleaning system featuring an electric motor and pump, a five-setting spray nozzle with Detergent-on-Demand™ capability, and an attractive, durable hose storage container. AMPLIFI can supercharge a garden hose and deliver three times the pressure, 4.5 times the force and two times more flow than a typical garden hose. It is the only system that has gentle nozzle settings, ideal for completing routine watering of plants and flowers and powered settings for frequent washing of picnic tables and patio furniture. The power jet nozzle setting features laminar-like flow technology, which means water flows out smoothly and in a streamlined manner. The powerful spray enables homeowners to tackle difficult tasks most standard garden hoses can't handle, such as cleaning gutters, awnings and second story windows.

New Schick Hydro Silk Razor Hydrates Skin Like No Other Razor
Schick® will revolutionize women's shaving with the introduction of the new Schick Hydro Silk™ razor in January 2012. The uniquely designed razor delivers an experience far beyond just an incredibly close shave, and actually cares for the skin by replacing moisture shaving can take away. The razor is a combination of breakthrough technology delivering a proprietary water activated moisturizing serum that hydrates skin with each shaving stroke coupled with patented 5 Curve Sensing Blades and unique Skin Guards that protect and care for sensitive skin.
Matthew Rader, Senior Brand Manager, Energizer Personal Care, said, "The new Schick Hydro Silk™ razor transforms the shaving experience. This razor delivers moisturization when women need it most in their skincare ritual, during the gentle exfoliation process of shaving. The Hydro Silk™ razor takes shaving from just a chore to the ultimate way to complement a skincare routine."

Sharpie Adds Stainless Steel Pen To Refillable Product Line
Sharpie is launching the Next Gen stainless steel Sharpie product, the new Sharpie Stainless Steel Pen. Like the marker version, the new Sharpie Stainless Steel Pen delivers the same bold, smooth, high quality writing experience. It is ideal for notes, journals, holiday cards and more. The new Stainless Steel Sharpie Pen comes with a refillable black ink cartridge. Sally Grimes, Sharpie global vice president of marketing, said, "It's for people with their own unique style whose statement is about self-expression and individuality. The Stainless Steel Pen makes a bold statement, but it's your statement."

Shaun White's New Home Collection Debuts At Target
The premiere collection of Shaun White home product is set to hit Target stores. The home line, which is the next evolution of the successful Shaun White apparel, accessory and shoe partnership with Target, features a variety of items to fully style a kid's room. The debut home line is a limited time only collection that includes bedding, lamps, wall decals, curtains, storage bins, a skateboard rack and piggy banks. Items will be in stores through June 2012. Similar to other Shaun White for Target items, the home line reflects Shaun's personality, drawing on his love of skateboarding, snowboarding, travel and music. "Introducing a home collection is the latest chapter in Target's decade-long relationship with Shaun," said Troy Michels, Manager, Target Lifestyle Marketing.

Vicks Behind Ear Thermometer Takes Gentle, Accurate Temperature Readings In Just 1-Second
The new Vicks® Behind Ear Thermometer (V980) takes the guesswork out of measuring for fever, restoring confidence to parents and peace of mind. Using patented technology, the Vicks® Behind Ear Thermometer features rapid 1-second readings and is the first thermometer designed exclusively to measure temperature from behind the ear, a gentler, non-invasive approach to detecting fever than rectal, under-the-tongue, and forehead measurements. Clinically proven to be accurate based upon professional standards, the Vicks Behind Ear Thermometer is an easy and reliable tool helping parents know when fever is getting better or worse at a glance. The patented Vicks® Fever Insight™ feature also takes the guesswork out of interpreting readings - the thermometer's LCD screen display changes color from green to yellow to red to help identify and track a fever, even in the middle of the night. A memory system also saves the last 8 measurements for easy tracking of fever. The Vicks Behind Ear Thermometer is available at Rite Aid, Target, Walmart and Walgreens.

Targus Offers First USB 3.0 Docking Solution
Targus, maker of the world's top-selling laptop computer cases and accessories, is debuting the Targus USB 3.0 SuperSpeed™ Dual Video Docking Station, which allows you to connect all of your peripherals while offering the benefit of enhanced speed and power associated with USB 3.0. Utilizing USB 3.0 graphics technology by DisplayLink, the new docking station also includes dual video ports, which provides beyond HD video and graphics with up to 2048 x 1152 resolution. This is ideal for peripherals that require enriched image and text clarity such as external HD monitors. It also features the first-of-its-kind Gigabit Ethernet via USB for high-speed networking. The wedge design offers an ergonomic tilt and improved ambient airflow while its horizontal form factor allows users to place the docking station under a laptop, thus saving desk space.
"As more peripherals incorporate USB 3.0 technology it is important to offer a docking solution that can meet the power and performance demands of these devices," said Carolyn Perrier, vice president of product management and marketing at Targus.

New Indoor HDTV Antenna's Flat, Clear, Lightweight Design Delivers Power, Convenience
There's an emerging market in consumer electronics for powerful indoor antennas that allow consumers to cut the cord on expensive cable and switch to free broadcast television. A leader in this rapidly growing category is WallTenna, an innovative indoor antenna that combines superior performance with sleek, flat design. In addition to its powerful performance, WallTenna is sleek, convenient and easy to install. Ultra thin and weighing just three ounces, WallTenna hangs on any wall and its crystal clear design means it can also be affixed to a window without blocking the light and is ideal for people living in apartments, condos or dorms who can't have rooftop antennas. The omni-directional design ensures that WallTenna receives broadcasts from multiple directions. It's also compatible with TiVo and other DVR recording devices.
"The majority of consumers simply don't know that OTA broadcasts exist; they assume that they need cable to get their favorite TV stations," said WallTenna inventor Snowdon Parlette. "But the reality is that digital OTA broadcasts are free and deliver better picture quality - you just need to access those free channels using a powerful antenna."

Cardium Introduces MedPodium Neo-Energy And Neo-Carb Bloc
Cardium Therapeutics has made available MedPodium Nutra-Apps™, small, pharmaceutically-sealed, tasteless, easy-use capsules in pocket-sized packaging that are designed to address the unique needs of today's highly mobile and technology-driven millennial consumers (aged 20-35). MedPodium's Neo-Energy™ is a dietary supplement capsule that provides a customized blend of natural caffeine, green tea leaf extract and Vitamin B3 (Niacin). MedPodium's new Neo-Carb Bloc™ is a dietary supplement that features a custom formulation of maximum strength Phase 2™, a white kidney bean extract that has been clinically studied and shown to reduce the enzymatic digestion of dietary starches contained in many carbohydrate-rich foods such as pastas, rice, crackers, breads, pastries, potato chips, and donuts. MedPodium's Nutra-Apps Neo-Energy™ and Neo-Carb Bloc™ products are now available in select convenience stores in the Southern and Southwestern United States, and Cardium plans to introduce two additional Nutra-Apps products -- Neo-Chill™ for relaxation and to help reduce stress and Neo-Sleep™ to help promote restful sleep.

Current Werks Introduces Energy-Saving USB Wall Outlets
Current Werks, a leading innovator in green mobile power storage and charging devices, has introduced two energy-saving USB wall outlets: the Quattro and Duo. The Quattro (patent pending) is the first product in the industry that replaces a standard electrical wall outlet with four powerful USB charging ports. The Quattro's four USB ports deliver a combined output of 22Watts, making the Quattro the most powerful in-wall charging solution available anywhere. The Quattro also features an innovative (patent pending) tamper-resistant door that when closed completely eliminates standby power, also known as vampire power. The Quattro has the ability to replace four bulky USB AC adapters with one wall outlet. The Duo (patent pending) features two powerful in-wall USB charging ports delivering 16Watts of output power from a standard 110V wall outlet. The Duo's advanced power management design gives the consumer a total of four charging solutions, two USB charging ports and two standard US/CAN sockets from a single wall outlet. This makes the Duo the second most powerful in-wall charging solution available in the market today, surpassed only by the Quattro. The Duo supports 15Amp and 20Amp wall receptacles. The Quattro and Duo USB Wall Outlets, with their energy-saving design, are ideal for both commercial and residential applications. They are powerful enough to provide the fastest charge available to even the most power-hungry portable devices, such as Apple's iPad® and iPhone® as well as Android® smartphones and tablets.

Entenmann's Partners With White Coffee For Flavored Coffee And Cocoa Collection
Entenmann's Bakery has partnered with White Coffee Corporation for its new signature collection of flavored coffees and cocoa. The premium 100% Arabica coffee is currently sold at Burlington Coat Factory, Dollar Tree and Entenmann's Outlets, with expected 2012 sales in mass market, supermarkets, club stores, drug stores and food service nationwide. The new line of Entenmann's Coffee will be offered in 10 oz. bags and in gift packs featured in flavors such as "Cinnamon Crumb Cake," "Hazelnut," "Vanilla" and "Chocolate Donut," reminiscent of Entenmann's sweet baked goods enjoyed by over 26 million households across the U.S. Entenmann's cocoa will be available in "Original" and "Mint" varieties.
"As the premier name in sweet baked goods for more than 100 years, Entenmann's has a great brand heritage and a wide range of product offerings that translate well to flavored coffee," says Lorraine Hale, Entenmann's Marketing Director for Licensing.

Dig-It Underground Develops Sin City Kitty Vodka To Launch
Dig-It Underground's wholly owned subsidiary Get Down Art, has developed Sin City Kitty™ Vodka as an addition to the Sin City Kitty™ brand. Brandon Donofrio, President of Dig-It Underground Inc., said, "Sin City Kitty™ Vodka will be a great addition to the Sin City Kitty™ brand. We believe that the vodka will give Sin City Kitty™ great exposure in bars and night clubs, creating additional demand for Sin City Kitty™ apparel and merchandise." Female branded spirits are one of the hottest growing sections in spirits since many of the current spirits target the male consumer. Sin City Kitty™ Vodka will have a sexy sleek, glossy black and pink bottle with vodka catering to the female demographic. The Company plans to launch the vodka.

HEINEKEN USA Appoints Catherine Vieira, Senior Director, Trade Marketing Activation
HEINEKEN USA has appointed Catherine Vieira as Senior Director, Trade Marketing Activation. In her new role, Vieira will report to Kheri Tillman, Vice President of Trade Marketing and Sales Strategy, and will be responsible for leading the development of all channel strategies and retail marketing programs for the HEINEKEN USA portfolio of brands. Most recently, Vieira served as Director of Trade Marketing for Boehringer-Ingelheim, Consumer Health Care. Prior to Boehringer-Ingelheim, Vieira served as Director, Trade Marketing On-Premise for Diageo. Vieira has held positions of increased sales and customer and shopper marketing responsibility at Pepperidge Farm, Frito-Lay and Procter & Gamble.

Laura Wasser Joins Project 7 As V.P. Marketing
Project 7®, a company that makes everyday products for good, has appointed Laura Wasser as vice president of marketing. Wasser joins Project 7 from Hurley, a youth lifestyle brand rooted in surfing, skate, music and art, where she led all marketing strategy, development, and sales execution. She will work in a similar capacity at Project 7 marketing the company's products for good.
"Laura is going to be a tremendous addition to the Project 7 team," said Tyler Merrick, founder and CEO of Project 7. "Since the beginning, I've wanted Project 7 to be a lifestyle brand synonymous with giving, and not just another consumer goods company. Laura has the branding expertise to make that happen." (Web site) www.project7.com

Tommy Hilfiger Names Avery Baker CMO
The Tommy Hilfiger Group has named Avery Baker as Chief Marketing Officer, a newly created position. Baker has been with the Company for 15 years, most recently in the position of Executive Vice President of Global Communications and Marketing. Following regional posts in the U.S. and European offices, Baker was appointed to a global role in 2006. She has been instrumental in repositioning the brand in the U.S., while also developing the brand image internationally.

WWE Names Andrew Judelson Head Of Sales & Partnership Marketing
WWE has appointed Andrew Judelson as Executive Vice President of Sales & Partnership Marketing. Judelson, previously a senior executive with Sports Illustrated Group, the NHL and most recently U.S. Ski and Snowboard Association (USSA), will report to WWE Chief Marketing Officer, Michelle Wilson. In his new role, Judelson will be a key member of WWE's senior management team and responsible for all sales and key marketing partnerships for the company including talent endorsement deals.

KDM Acquires ADC
KDM P.O.P. Solutions Group has acquired Norcross, GA-based American Digital Communications (ADC). ADC specializes in providing digital printing, finishing, kit-packing and delivering customized point of purchase materials to several retail industry segments, including quick serve restaurants, beverage cpg's, convenience stores and home improvement retailers. The addition of specific digital state-of-the-art print technologies will substantially increase capacity and expedite speed to market on short to medium production runs.
"The addition of ADC will increase KDM's print production and manufacturing capabilities, will expand our geographical presence in the Southeast portion of the United States and create further opportunities to foster growth of product offerings to our customers," said Bob Kissel, President and CEO of KDM P.O.P. Solutions Group. (Web site) www.kdmpop.com

The Royal Promotion Group Changes Name To RPG
The Royal Promotion Group proudly has changed its name to RPG, inspired by their clients who have been referring to us them as that for over 20 years. Ellen Friedman, Executive Vice President, said, "Our clients repeatedly tell us that working with RPG is not like working with an agency, but rather like working with an extension of their team. We pride ourselves on understanding each brand proposition, the true point of difference, the competition and how to bring the brand to life at retail." (Web site) www.rpg57.com

Allen Buchholz, Frank Mayer's EVP, Sales & Marketing, Retires
Frank Mayer & Associates has announced the retirement of Allen Buchholz, Executive Vice President, Sales & Marketing. During his 43 year career, all with Frank Mayer, Buchholz saw the company grow from a screen printer and a regional designer and producer of merchandising and point-of- purchase displays, to become an international leader in the retail and in-store merchandising industry. He was also a pioneer in recognizing the potential impact kiosk and interactive media would have on retail merchandising, and was part of the management team that developed this important market segment for FMA. Company president, Mike Mayer, will assume responsibilities directing the sales and marketing efforts. (Web site) www.frankmayer.com

Modernistic Installs Jeti 3020 Titan From Agfa Graphics
Minnesota-based graphics company Modernistic, has acquired the AGFA :Jeti 3020 Titan, a field-upgradeable, grand-format inkjet printing system that features a maximum print area of 124? x 79.5? (3.15 x 2.02 m) and Ricoh Gen 4 print heads resulting in fast, high quality CMYK output at 1200 dpi for photorealistic image quality.
Scott Schulte, Co-CEO, Modernistic, said, "The true 1200 dpi resolution fills a void for customers looking for quality on products with small images for close-up viewing conditions. As an addition to our vast in-house capabilities, our customers will be thrilled to have this option available when designing various elements of their projects." (Web site) www.modprint.com

Scala Positioned To Advance Digital Signage Market With Executive Appointments
Scala has announced new executive leadership appointments to advance the company's leadership in digital signage, visual communications and advertising management. Jeff Porter has been named President of Scala's SignChannel division. Porter is responsible for all aspects of the SignChannel business unit, a Software as a Service (SaaS) innovator in the fast-growing "do-it-yourself" entry-level digital signage segment. Oscar Elizaga has been appointed Senior Vice President, Americas. Elizaga is responsible for all of Scala's Sales, Services and Support operations in the United States and Latin America. Peter Cherna is Senior Vice President, Technology. Cherna is responsible for Scala's global product development team, which continues to leverage technologies, such as predictive analytics, social media, mobility and more, to provide the market's most innovative digital signage solutions. Dave Palermo has been named Vice President, Global Marketing. Palermo is responsible for the global structure, strategy, and execution for all aspects of marketing and communications. (Web site) www.scala.com

SPC Retail Display Appoints E. Teixeira As Director Of Design
SPC Retail Display Group continues growth initiatives designed to provide customers with more valuable services by welcoming Emerson Teixeira as its new Director of Design. Emerson's specialties include 2D and 3D visualization, problem solving, materials and construction knowledge, design development and creative resourcing. Emerson brings SPC more than 12 years of retail and consumer brand marketing experience, including work with such companies as Nike, Under Armour, Nintendo, Callaway Golf, Home Depot, Lowe's, Target, Armstrong, and CCA Global. (Web site) www.spcretaildisplaygroup.com

Above All Advertising Introduces Frame Stand XL Outdoor Display
Above All Advertising has introduced the 85" Tall Spring Frame Stand XL Outdoor Display. This Large Swing Stand is significantly taller than most spring frames on the market to attract attention from greater distances. It provides a large 75"H x 22" Wide print area. For more information, contact Above All Advertising, 6980 Corte Santa Fe, San Diego, CA 92121; (Tel) 866-552-2683; (Web site) www.abovealladvertising.net

Aisle Advertising Offers Roll Demo Station
Aisle Advertising offers the Fold and Roll Demo Station, combining lightweight portability with long-lasting ABS durability. The Table Kiosk has a square pedestal, 3 sides of interchangable graphics, secured storage, and it expands with a concealed table that opens for sit down conversations, merchandising displays, POP, recruitment and product demonstrations. For more information, contact Aisle Advertising, (Tel) 952 960 4959, (Web site) www.aisleadvertising.com

Forte Product Solutions Offers Round Merchandiser
Forte Product Solutions offers the Round Merchandiser, with or without slip sheets, providing cross-merchandising opportunities to create greater impact and generate more sales. Its versatility allows use in Floral departments and Produce areas, for beverage and grocery merchandising, for promotional and seasonal sales. Clear or black slip sheets provide a stable surface on which to stack bottles, cans, boxes or other grocery items which will benefit from impulse sales. Its one piece construction provides durability, strength and easy maintenance. It is lightweight and easy to move and stock. Multiple colors are available. For more information, visit (Web site) www.forteproductsolutions.com

R.P.P. Display offers the GV-1 Stock Gravity Feed Power Wing
R.P.P. Display offers the GV-1 Stock Gravity Feed Power Wing. Special changeable inserts enables the display to accommodate multiple product lines. For more information, contact R.P.P. Display, 75 Madeline Circle. Schaumburg, IL 60173; (Tel) 847-240-0201; (Web site) www.rppdisplay.com

Walls + Forms Introduces Scopic™ Display System
Scopic™ by Walls + Forms is a versatile, modular display system offering an eye catching solution for a wide range of brand and retail display requirements. The Scopic™ telescopes to provide maximum flexibility in height and width to cater for all store environments and in store policy restrictions. Versatile in application, Scopic™ can be configured to accommodate almost any display requirement. For more information, contact Walls + Forms, (Tel) 972-745-0800. (Web site) www.wallsforms.com

VendScreen Unveils Wireless Smart Device With Touch-Screen Interface For Vending Machines
VendScreen has unveiled VendScreen™, an Android-based smart device, which displays user-specific promotions and advertising, real-time product updates, cashless payment options and refunds, and nutrition information in compliance with new federal nutrition information disclosure requirements.
VendScreen™ retrofits to existing vending machines, providing vending machine operators with real-time analytical data and DEX data uploads for third-party dynamic route scheduling and pre-kitting. This device, coupled with robust, cloud-based service, brings retail-type promotions to vending machines for the first time, building value for users, operators and advertisers simultaneously.
VendScreen™ uses an intuitive interface mimicking smart phone, touch-screen technology, and features "Jen," a helpful on-screen avatar, which assists customers through every step of the purchasing process. Jen assists product selection to satisfy specific dietary needs, providing nutrition fact information prior to purchase, and offering special promotions and advertisements geared toward the individual customer. This unique interface allows customers to make cashless payments through credit, loyalty and online accounts, and allows for instant problem reporting. For more information, visit (Web site) www.vendscreen.com

LexJet Offers FaceMount Perforated Window Grip
LexJet now offers FaceMount Perforated Window Grip, a 60/40 perforated film (60 percent printable area, 40 percent open area pattern) that makes inside window applications even easier. The film has a unique low-tack grip adhesive that's repositionable and easy to remove with little to no residue after it's removed. You print to the window grip adhesive, which has an ink-receptive coating, and apply the graphic to the inside of the window with the adhesive and image facing out. The polyester liner ensures a smooth application since it helps prevent the film from tunneling and curling during installation. Once the film is applied it will stick to the glass for up to a year. The 60/40 perforation pattern provides image quality and clarity when viewed from the outside and is see-through from the inside looking out. LexJet FaceMount Perforated Window Grip is designed only for use with low-solvent and solvent printers and is available in 54? x 82' and 27? x 12' rolls. For more information and to order, contact a LexJet customer specialist at 800-453-9538. (Web site) www.lexjet.com

Keyser Retail Introduces Impulse Zone Mini Duo™and Mini Trio™
Keyser Retail Solutions (KRS), a leader in QSR signage and drive-thru technology, introduces the Impulse Zone Mini Duo™and Mini Trio™, two new affordable drive-thru signage products proven to increase incremental impulse purchases at the point of order. The Mini Duo™ and Mini Trio™ are the latest additions to KRS's Impulse Zone Series™ product line that also includes the Impulse Zone Topper™. All three products make use of KRS's Zone Strategy methodology that's been developed from the company's 45 years of experience and leadership in drive-thru innovations. Offered in a manual or motorized version, the Mini Duo™ and Mini Trio™ provide messaging flexibility-so that the operator can target the impulse offer based upon time of day. Utilizing state of the art LED lighting, the products provide optimal and energy efficient illumination for menu products. For more information, visit Keyser Retail Solutions. (Web site) www.keyserretailsolutions.com

Ergotro Introduces Multipurpose Displays
With the introduction of two space-saving interactive display mounts designed for video, signage and touch-screen applications, Ergotron, a global manufacturer of digital display mounting and mobility products, is broadening the opportunities for users to incorporate multipurpose displays into business, education and healthcare settings. The advanced full-motion functionality and Constant Force (CF) technology of the Ergotron Interactive Arm LD and Interactive Arm HD ensure omni-directional movement and unmatched light-touch display adjustability. Displays mounted on the Interactive Arm encourage healthy movement by the user or viewer while offering ergonomic benefits as well. Displays can be raised for overhead signage and lowered for ergonomics or touch screen applications. Each mount can be perfectly positioned for the activity at hand. The complete flexibility makes corner and recessed applications possible, and can easily be used when wall space is limited. A full 180 degrees of pan allows the display to be viewable from multiple rooms or areas dependent on mounting location. CF technology ensures that the force required for movement always remains minimal. Ergotron's Interactive Arms extend 24" (61 cm) from the wall, can be fully retracted to 6.5" (16.5 cm) when not in use, and provide up to 20" of vertical and horizontal adjustment. The Interactive Arm LD mounts displays up to 32" between 7 to 20 pounds (3.2-9.1 kg), while the Interactive Arm HD mounts 30" to 60" displays, 18 to 40 pounds (8.2-18.2 kg). Available in a polished aluminum finish, the units can be purchased through global reseller and distribution partners. For more information, contact Ergotron, (Tel) 800.888.8458 visit (Web site) www.ergotron.com

Testrite Visual Products Offers Mega Wave Walls
Testrite Visual Products offers Mega Wave Walls, lightweight portable and sturdy frames constructed of 1-1/4” diameter clear anodized tubing. A soft travel bag is included with every frame. Mega Wave Walls are easy to set-up. Their dramatic shape attracts attention. Testrite offers 720 dpi dye sub printing on a “Wrinkle Free” stretch fabric. Graphics are available 1 sided & 2 sided. For more information about Mega Wave Walls, contact Testrite Visual Products, 216 South Newman St., Hackensack, NJ 07601; (Tel) 201-543-0240; (Web site) www.testrite.com

Skyline Exhibits Opens Expanded Facility In Las Vegas
Skyline Exhibits has expanded to a larger facility in Las Vegas. Skyline's new facility is nearly 50,000 square feet, bumping up their space by almost 40-percent. "The new building gives us added capacity for essential exhibit services," said Brian Niehaus, General Manager for Skyline Las Vegas. "We have more room for exhibit storage and asset management, an increased rental inventory, a much larger set up area for pre-show exhibit staging, even a larger showroom to display the latest Skyline portable and custom modular products." (Web site) www.skyline.com

Image Design and Communications Creates Exhibit For General Motors
Image Design and Communications, a Southern California Trade Show Exhibit House, was recently awarded the design and build project for General Motors Talent Acquisition Group headquartered in Detroit, Michigan. The open concept design made its debut in Atlanta at the National Black MBA Association Conference followed by the National Society of Hispanic MBA and Society of Hispanic Professional Engineers Conferences at the Anaheim Convention Center. Denise Benay, Senior Creative Designer at GM Design, said, "We approached Image Design with a basic concept for our booth space that provided space for creative visuals that emphasized our marketing images related to performance and technology. The ability to backlight our graphics at the maximum height allowed at most of our recruitment trade shows was a key requirement. They turned out crisp and brilliant, showing every detail in our graphic design across the show floor." According to Dan Clements, Senior Manager in the Talent Acquisition group, "GM's objective was to create a space that enabled us to meet with the greatest number of design and engineering talent while showcasing our leading brands including Cadillac, Buick, Chevrolet and GMC. Four individual semi-private meeting areas surrounded our showcase car in an efficient floor plan that met our requirements." Image Design's brand of modular trade show truss allowed the primary support structures to be placed at the farthest points of the four corners, maximizing floor space and creating an open and inviting feel. The unique design of the white powder coated truss itself provided a flat surface to mount roll-able graphics resulting in a clean look. The modular truss reduces costs with fast, efficient set up and dismantles. (Web site) www.ImageDesignCom.com

DisplayWorks Opens Interactive Digital Media Center
DisplayWorks LLC, a leader in design, fabrication and management of trade show exhibits, events and environments, plans to open a 3,000 sq. foot Interactive Digital Media Center in Sunnyvale, CA. Herb Hite, DisplayWorks CEO, said, "One of the hottest trends in marketing today is the use of digital media in trade show exhibits and events. Interactive technology is a great way to engage and educate customers and it is a valuable tool for and measuring the effectiveness of marketing objectives. Our new Digital Media Center in Sunnyvale gives us chance to invite customers in and help them explore a range of applications and technologies that can help improve their trade show and event programs." (Web site) www.displayworks.com

Czarnowski Opens Fabrication Facility In St. George, Utah
Czarnowski, a leading exhibit marketing firm, has expanded its manufacturing capacity with a new 98,000-square foot fabrication facility in St. George, Utah. Czarnowski expects to have 50 full time and 20 part time team members employed in St. George by the end of 2012. (Web site) www.czarnowski.com

ADM Two Exhibits & Displays Names Jim Kuni as V.P., of Operations
ADM Two Exhibits & Displays, a leader in the design and fabrication of trade show displays, museum exhibits and corporate environments, has named Jim Kuni as its new Vice President of Operations. Kuni has close to 30 years of experience in the trade show and labor industry. (Web site) www.admtwo.com

Kohls Piloting EV Charging Stations
Kohl’s Department Stores will pilot electric vehicle (EV) charging stations at Kohl’s stores nationwide. Each participating Kohl’s store will have one to four parking spaces reserved for EV drivers to charge at no cost while they shop. Charging stations can be activated by EV drivers in various ways including radio frequency identification (RFID) cards available at Kohl’s customer service desk and via phone numbers provided on the charging stations. Kohl’s has partnered with ECOtality, Inc. to install Blink® Pedestal EV charging stations. “Kohl’s pilot of electric vehicle charging stations demonstrates our commitment to advancing environmental solutions,” said John Worthington, Kohl’s Chief Administrative Officer.

P.O.S. Helps Spread The Goodness Of Kraft Peanut Butter And Kraft Jelly
In order to facilitate the growth of single serve Kraft Peanut Butter and Kraft Jelly, this sales aid was printed for Kraft by PROPRINT Services, Toronto, Ontario, Canada. Thousands of the die cut brochures were printed on PROPRINT's 6 color Heidelbergpress, full color both sides, die cut to shape, shrink wrapped in packages and shipped out to multiple locations. These brochures were printed on 12pt recycled stock and spread the goodness of Kraft products to distributors across the country which they used to increase sales. (Web site) www.pop-online.com

Navigating Colonial Williamsburg Easier With Multi-Touch Kiosk
Colonial Williamsburg is employing a new multi-touch kiosk developed by Livewire Digital, that makes searching the greater Williamsburg area easier than ever before. This is the first time area attractions have all been searchable in one technology-based venue on-site. The 22-inch LCD touch screen navigates much like a smart phone, but provides the added benefits of size, visibility and easy navigation. The large display allows entire traveling groups to participate in selecting/planning the day's activities, while the interactive multi-touch technology and a simplified search engine makes navigating the Williamsburg region easy and clear for all.
Powered by Google and Yelp, guests can use the kiosk to search simply and more efficiently than any other search engine.Whether seeking shopping, lodging or restaurants, the kiosk displays the name, phone number, rating and review count for each option. A map feature courtesy of Google Maps completes the package and guests can send all the information to their smart phone for on-the-go directions. The multi-faceted search options ensure guests can discover new on- or off-site activities that suit. (Web site) www.livewiredigital.com

Coca-Cola Shares The Vault Of The Secret Formula On Public Display For The First Time
For the first time in history, the vault containing the secret formula for Coca-Cola will be visible to the public in a permanent exhibit titled The Vault of the Secret Formula, opening at the World of Coca-Cola In Atlanta, GA. As the capstone to the 125th anniversary year of Coca-Cola, the Company is sharing the rich history and timeless appeal of its secret formula in a brand new exhibit where visitors can experience the world's most recognized brand like never before.
"This is a special day in Coca-Cola history, and the perfect culmination to our 125th anniversary celebrations this year," said Muhtar Kent, Chairman and Chief Executive Officer, The Coca-Cola Company. "By sharing this secret formula experience with our consumers, we celebrate both the rich history of the brand's beginnings and the moments of refreshment and happiness to come for future generations . This is yet another way we are recognizing and thanking everyone around the world who has made the Coca-Cola brand what it is today."
Guests to the World of Coca-Cola can feel closer than ever before to the secret formula. At The Vault of the Secret Formula exhibit, visitors will learn about the most closely guarded trade secret in history through an immersive multimedia experience that celebrates the rich history, mythology and intrigue around the secret formula.

Wovenmedia Partners With Spanish-Language TV Network Vme
Wovenmedia, a place-based media services company, has formed a content partnership with Vme, one of America's fastest growing Spanish networks. Through Wovenmedia's cloud service, Vme's content will be displayed on TV screens in hospitals, clinics and retail locations across California and the Southwestern U.S.The partnership with Wovenmedia gives Vme access to 1.2 million monthly viewers in a number of U.S. cities including: Los Angeles, San Francisco, Oakland, San Jose, Dallas, Houston and San Antonio.
Wovenmedia's networks in these locations will be showing episodes and video clips from some of Vme's popular Spanish-language programs about childcare, cooking, wildlife, movies, and music. Series to be featured include Tu Bebe, Vme Cocina, Planeta Feroz, En Pantalla and Nota Musical.
Joellen Jacobs, vice president, content and programming at Wovenmedia, said, "Vme is breaking new ground in Hispanic media, and we're really excited to be able to bring the best in Spanish-language entertainment programming to our growing bi-lingual viewing audiences."
"This partnership allows Vme to reach its core demographic audiences in key markets with our high quality programming," said Alvaro Garnica, general manager for Vme. "We recognize the incredible value that a company like Wovenmedia can bring to our strategic marketing plans and expands Vme's presence to unique out-of-home audiences." (Web site) www.wovenmedia.com

Go Taggle Releases Innovative Mobile Shopping App
Go Taggle LLC has released Taggle®, an innovative mobile application that lets shoppers share, rate, and review products. Taggle is built on the Taggle Mobile Cloud, an Amazon-based web service that allows retailers and brands to communicate product information, coupons and deals to mobile users based on products they like and share. The Taggle mobile application is available on Apple iPhone, iPad, iTouch, as well as Android-based devices.
Shoppers can obtain product reviews, information and deals simply by scanning any type of barcode or QR-code. It also supports the emerging nearfield communications or NFC, a core technology in the emerging mobile wallet from vendors such as Google and the ISIS consortium. This technology allows users to simply wave their device at a mobile tag to connect with a retailer or brand's social and mobile web presence. Taggle allows shoppers to share what they buy and what they want on popular social networks such as Facebook and Twitter, giving retailers significant insight into the social buzz around their product offerings and marketing programs. For shoppers, Taggle is a useful and fun tool to help them get informed about what they want to buy.
"The goal of Taggle is to enhance the shopping experience to the benefit of the consumer and retailers that serve them," said Dennis Ladd, President and Founder of Go Taggle, LLC. "With Taggle's repository of information on over six million products, retail stores can easily promote products and services through social media and reach customers whether they are in the store, at home, or on the go." (Web site) www.gotaggle.com

Roberto Siewczynski Joins Hispanic Marketing Firm's Dallas Office
Promociones PanaVista, a leader in Hispanic promotion and shopper marketing, has appointed Roberto Siewczynski to the firm as executive vice president of strategic planning and new business development. Siewczynski will represent the group based out of the Dallas office and will be leading all of PanaVista's business development efforts moving forward. A leading Hispanic marketing executive, Siewczynski spent the past 18 years working with Fortune 500 brands to develop effective Hispanic marketing and advertising programs. Siewczynski most recently came from Dieste where he was responsible for P&G brands (Duracell, Head & Shoulders, Gillette), Nissan Automotive and Nationwide Insurance. (Web site) www.promocionespanavista.com

Mars Chocolate Expands Marketing Partnership With Six Flags Entertainment
Six Flags Entertainment and Mars Chocolate North America have expanded a partnership agreement that will build on their successful three-year relationship through 2013. Following Mars' first-ever M&M'S® Day at Six Flags in 2011, as well as successful SNICKERS®-sponsored Fright Fest events, the partnership extension will add TWIX®, 3 MUSKETEERS®, MILKY WAY®, DOVE® and COMBOS® to the roster of Mars Chocolate North America brands activating at Six Flags' properties around the country.
"We have enjoyed a very successful relationship with Mars Chocolate North America over the past three years, and are excited to expand our relationship," said David McKillips, senior vice president of corporate alliances and partnership marketing. "The addition of the other brands in the Mars Chocolate North America portfolio will foster new and creative promotions, as well as continue to provide thrilling experiences for our guests." Six Flags and Mars Chocolate North America will activate the integrated marketing partnership with several in-park and in-market promotional programs.

ECOtality And Outcast Partner To Launch Digital Advertising Network For Blink® EV Charging Stations
Outcast, the largest fuel television network at the pump, and ECOtality, a leader in clean electric transportation and storage technologies, have partnered to launch the nation's largest digital network at Blink® electric vehicle (EV) charging stations. Outcast will develop media solutions for Blink commercial chargers that ECOtality will deploy in 2012, with screens ranging from 7" to 42" based on the charger type. The charging stations are located at major retailers, traditional fueling locations, and other public and commercial locations across the country, with a concentration in 18 top metropolitan cities. The chargers will provide a targeted marketing opportunity to engage audiences that already own EVs, as well as those who aspire to own EVs.
"In partnering with Outcast, a leader in the digital media space, we are furthering ECOtality's business model by providing measurable media to enhance the user experience," said Jonathan Read, CEO of ECOtality. "Outcast specializes in engaging with consumers at traditional fueling locations, and we are taking that one step further by jointly developing media programming which will resonate with EV drivers at our Blink charging stations."
"With the increasing trend and popularity of electric vehicles, we are excited to support this green initiative and to work with ECOtality to bring our brand partners a new and innovative way to broadcast messages to this eco-conscious, affluent audience," said Matthew Stoudt, CEO, Outcast. "Our partnership with ECOtality allows us to continue to evolve and develop new of-the-moment innovations that reach a highly-coveted demographic of first-adopters and trendsetters with engaging and targeted messages." (Web site) www.ecotality.com

Dave Gillis Joins BlueWater Technologies As New Live Events Operations Manager
BlueWater Technologies, a national provider of Meeting & Event Technology, Audio Visual Integration, and Digital Media, has appointed Dave Gillis as its new Live Events Operations Manager. As BlueWater continues to open new opportunities within the live event arena, Gillis will expand the company's capabilities with additional talent and exposure. Prior to this role,Gillis worked with BlueWater as a contractor for several years. (Web site) www.bluewatertech.com

AisleBuyer Revolutionizes In-Store Point-Of-Decision Marketing With mPromo
AisleBuyer LLC, a leading provider of in-store mobile commerce solutions for retailers and brand manufacturers, has introduced AisleBuyer mPromo, which empowers brands to become a dynamic part of the shopping process by delivering their influential offers to a consumer's smartphone while he or she is standing in the store.
At participating retailers, mPromo inspires product purchases by allowing brands to push targeted offers and product recommendations to shoppers through AisleBuyer-powered mobile applications. As shoppers scan items with their smartphones, brands can leverage mPromo to deliver competitive or complementary products right on the screen. They can even personalize offers for individual shoppers to improve conversion rates and maximize ROI on marketing spend.
The AisleBuyer platform offers a full range of functionality to couple the right products with the right shoppers, including a dashboard for managing product catalogs, promotions and coupons. In addition, AisleBuyer provides brands with full visibility into in-store shopping behavior through detailed analytics built to track the success of their campaigns through every stage of the customer lifecycle. (Web site) www.aislebuyer.com

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