Walt Disney Displays BAMBI On 2-Disc Special Edition
Walt Disney's timeless classic BAMBI, recently released for the first time ever on DVD, is being promoted for a limited time only on colorful point-of-purchase displays at retail.
"BAMBI's success is a testament to the enormous success of the Disney Platinum Series of DVDs," said Lori MacPherson, Vice President of Brand Marketing and Product Management for Buena Vista Home Entertainment. "We couldn't be more excited about the heartfelt response to a classic that will now be enjoyed by many more generations to come."
The new 2-disc DVD features state-of-the-art remixed sound with the all-new 5.1 Disney Enhanced Home Theater Mix, providing dramatic clarity and crisper sound. This all-new digital restoration, done exclusively for this Special Edition DVD release, required a team of film, computer and animation experts to apply the most advanced technology and talent to restore BAMBI's artwork to dazzling brilliance. The BAMBI Special Edition Disney DVD features bonus materials including never before seen deleted scenes, a Forrest Adventure Game and "Inside Walt's Story Meetings," a trip back in time where viewers experience the production of "BAMBI" with Walt Disney himself and his creative team.
Optima POS Supports 'Reel Dreams Tournament'
Optima Batteries in conjunction with Babe Winkelman Productions, has taken reality TV to the world of fishing by offering ten winners of a national sweepstakes the chance to fish with a pro in a televised tournament.
For the second consecutive year, Optima has partnered with Crestliner Boats, Mercury Marine and Babe Winkelman Productions to conduct the 2005 integrated promotion in over 6,000 participating stores nationwide. The winner of the tournament, which will take place in August on Pelican Lake in Breezy Point, MN, will win an 18' Crestliner FishHawk 1850 with a 150 HP Mercury Optimax and 15 HP Mercury outboard kicker motor and trailer package.
The "Reel Dreams Tournament" promotion is being supported by in-store promotional materials including a window cling, door cling, pennant string and shelf talkers in the battery aisle.
Kellogg Joins With Major Food Retailers For Health Check Program
Kellogg Company and major food retailers Kroger, ShopRite, Publix, and Wal-Mart are introducing the Kellogg's Healthy Beginnings Health Check program.
Consumers shopping at the participating stores will have the opportunity to participate in a free health screening that includes a cholesterol test, blood pressure check, dietary fiber intake assessment and BMI screening; complete a free Personal Health Assessment; and receive a free health kit containing health information and healthy food coupons.
"In light of the government's recently issued 2005 Dietary Guidelines, this is the perfect time to help Americans check up on their health," said Christine Lowry, Vice President, Nutrition. "We created this unique nutrition education program so that consumers not only can learn more about Kellogg's Healthy Beginnings cereals, but also about the health issues to which these products can make positive contributions, including heart health, digestive health and weight management."
ConAgra Foods & Kroger Donate To 'Families Feeding Families' Program
ConAgra Foods has partnered with The Kroger Co. to give $750,000 for hunger relief through the new "Families Feeding Families" program conducted by America's Second Harvest Food Banks.
The Families Feeding Families program will aid America's Second Harvest's network of hunger-relief groups as part of in-store promotions at Kroger locations for a variety of ConAgra Food brands. The promotion increased awareness among shoppers on the issue of hunger in local communities via in-store radio, point-of-purchase signage and print advertising. This major donation, among the largest donations by a food manufacturer/retailer partnership, will feed tens of thousands of people served by America's Second Harvest food banks and food-rescue organizations.
Darden Announces Mktg. Appts. Of S. Setta & T. Stanley
Darden Restaurants, owner and operator of casual dining restaurants including Red Lobster and Olive Garden, has promoted Salli Setta to Executive Vice President of Marketing for Red Lobster. Setta was previously Sr. V.P. of Culinary & Beverage for Olive Garden where she led the development of the restaurant company's most successful core menus, promotional items and wine lists. Replacing Setta, Terry Stanley has been appointed to Senior Vice President of Culinary & Beverage for Olive Garden. Stanley joins Olive Garden from ConAgra Foods, where he was most recently Vice President of Marketing for the Healthy Choice brand. At Olive Garden, Stanley will assume leadership of the Company's culinary and beverage teams and will report to John Caron, Olive Garden's Executive Vice President of Marketing.
DaimlerChrysler Canada Appoints Accavitti To V.P. Mktg.
DaimlerChrysler Canada has appointed Michael Accavitti to the position of Vice President, Marketing. Accavitti comes to Daimler Chrysler Canada from DaimlerChrysler Corporation in Auburn Hills, MI where he previously was Director Jeep Marketing & RWD Product Planning. In his new position, Accavitti will be responsible for all Canadian product plans and marketing strategies, brand development, advertising and customer relationship management initiatives.
Showtime Names P. Reiss V.P., Product Integration
Underscoring Showtime Networks' efforts to develop strategic product integration relationships that will complement its marketing campaigns for its original programming, Showtime has named Penny Reiss to the newly created position of Vice President, Product Integration. Most recently, Reiss served as Founder/President for R Brand, Inc., an entertainment marketing boutique firm. Prior to that, she was at Paramount Pictures where she served as Worldwide Marketing Partnerships Manager.
Scholastic Book Clubs Appoints H. Bayer V.P., Promotion
Scholastic Book Clubs, a division of Scholastic, the global children's publishing and media company, has appointed Hally Bayer as Vice President, Promotion. Bayer will oversee the development and implementation of promotional programs and strategies for Scholastic Book Clubs' monthly book club catalogs and will also supervise the Creative Marketing Department. Bayer previously worked at Scholastic as Publicist in the Trade Marketing Division and later as Marketing and Editorial Manager of Scholastic's SeeSaw Book Club.
Citizens Banking Names J. Owens Chief Mktg. Officer
Citizens Banking Corporation has appointed John Owens Senior Vice President and Chief Marketing Officer. Owens has 30 years of experience in marketing and communications. He joins the Company from TCF Bank in Detroit, where he was Sr. V.P. and Director of Marketing.
Xtra Lite Introduces Mini-Lite Counter Display
Xtra Lite Displays produces the Mini-Lite Counter Display with applications for trade shows, retail and other public spaces. The Company has adapted its tension technology for use on the countertop with the new Mini-Lite Display. It is easy to use, reusable and sets up in seconds. Graphic changes are a snap and the look is sure to communicate the tremendous value of a product or service. For more information, contact Xtra Lite Displays, 3451 West Burnsville Parkway, Burnsville, MN 55337; (Tel) 952-894-6622 Ext. 110, (Fax) 952-895-6194, (E-mail) Creative@xtralite.com, (Web site) www.xtralite.com.
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