Energizer's New EnergiZone Helps Educate Consumers
Energizer has unveiled its new EnergiZone merchandising units, which are intended to help shoppers find the batteries they need to power their high-tech devices. The display unit houses the complete portfolio of Energizer Performance Brands including Energizer e2 Titanium batteries, Energizer e2 Lithium batteries and Energizer Rechargeable batteries.
For the consumer, the higher cost of these performance products represents higher risk for purchases, so they are looking for help to determine which is the right battery for their need. With the growth of high performance batteries, Energizer felt that the time was right to introduce merchandising that focused on the power needs of high-tech devices. The unit carries an image of the popular Energizer Bunny, which consumers say attracts them to the display. The listed benefits help guide consumers in their purchase.
The EnergiZone merchandising program also includes a sidekick option. Both the floor display and sidekick provide product mixes that encourage trial among new shoppers or growth with established users.
Heineken And RealNetworks Team For Summer Promotion
Heineken USA and RealNetworks, Inc. have joined forces for a summer promotion to offer digital music fans millions of free songs. Every specially marked 12-pack of Heineken will include a unique code redeemable for 2 free songs from RealNetworks. Heineken will support the promotion with a comprehensive marketing program.
"2004 will be the year digital music takes off and Heineken is proud to work with a pioneer like RealNetworks to deliver the best digital music experience to consumers," said Steve Davis, Sr. V.P. of Marketing for Heineken.
"Heineken's tremendous marketing savvy and deep commitment to the music industry makes them the ideal partner to promote RealNetworks," said Dan Sheeran, Sr. V.P. of Marketing, RealNetworks. "Heineken's ability to reach millions of consumers and deliver free music to their lives is a great way to help celebrate the ten-year anniversary of RealNetworks."
Healthnotes EasyAnswers Touchscreen Kiosk Debuts At Clemens Family Markets
Clemens Family Markets is the first store chain to roll out the new Healthnotes EasyAnswers Touchscreen kiosk offering shoppers an interactive, up-to-date resource on health, food, nutrition and lifestyle.
Manufactured by Healthnotes Inc., the new Healthnotes EasyAnswers Touchscreen was designed specifically for retail use and features eye-catching visuals and built-in user instructions. The kiosk is a "plug-and-play" unit that is easy for retailers to install and maintain.
"We are especially excited to offer Healthnotes in-store because it's a win-win situation," said Jack Clemens, President and CEO for Clemens Family Markets, a family-owned supermarket chain serving the suburban Philadelphia community with 21 stores. "The kiosk serve as reliable self-service resources that enhance the shopping experience for our customers, while also encouraging shoppers to buy more products, improving our bottom line."
Helathnotes Inc. offers the EasyAnswers Touchscreen Kiosk to stores for purchase or lease. For more information, contact Healthnotes Inc., headquartered in Portland, OR, (Tel) 503-234-4092, (Web site) www.healthnotes.com.
GlaxoSmithKline Sponsors Goody's Fast Relief Zone At NASCAR
GlaxoSmithKline Consumer Healthcare, maker of Goody's Headache Powder, is sponsoring the Goody's Fast Relief Zone at selected tracks on the NASCAR circuit, to capitalize on its status as the "Official Pain Reliever of NASCAR." Of NASCAR's current 2004 official sponsor roster, Goody's Headache Powder is the longest serving, non-automotive sponsor of NASCAR.
Darren Singer, V.P. of Marketing for GlaxoSmithKline, said, "We're proud of our long-standing partnership with NASCAR. The action-packed sport with its emphasis on close competition and fast cars is a perfect fit for Goody's, a brand that is all about speed. And you would be hard-pressed to find a more loyal and passionate fan base."
The Goody's Fast Relief Zone will feature free Goody's pain relief samples, chilled water, portable misters on hot days, racing-themed activities and games where fans can win prizes such as a chance to drive around the track in a race car at the Richard Petty Driving Experience. Richard Petty, who is the brand's spokesperson, will appear in electronic and print advertising and on point-of-sale and in-store materials. He will also sign autographs in the Goody's Fast Relief Zone at selected events.
Frito-Lay Launches Low-Carb Doritos & Tostitos
Frito-Lay is launching a new line extension of Doritos and Tostitos this spring that has less than half the carbohydrates of its tortilla chip brands. The new products, which are called Doritos Edge and Tostitos Edge, have a total of 6 net carbohydrates, 10 grams of protein, and 3 grams of fiber.
To create the new products, the Company will use soy proteins and fiber to convert to a lower carbohydrate chip that tastes great. Said Stephen Quinn, Chief Marketing Officer, Frito-Lay North America, "Innovation fuels our business and we're committed to delivering the type of innovation that continues to grow both our base business as well as our better-for-you business. And while we will continue to grow our base business, we are confident that by offering consumers a variety of better-for-you-snacks like Doritos Edge that we will deliver sustainable incremental growth."
The Nova Media Group has acquired the worldwide patent rights to the Artlite illuminated display technology. Artlite maximizes corporate and brand image by enabling high impact graphics in standard backlit displays. The process can create halo effects, 3-D relief effects and neon effects, all while providing detailed reproduction of brand graphics that cannot be achieved in neon signs. Over 400,000 illuminated displays using Artlite have been manufactured for brands such as Coca-Cola, Heineken, Nokia, McDonalds and Anheuser Busch. For more information, contact The Nova media Group, Fort Worth, TX, (Tel) 817-810-9600, (Fax) 817-332-5854, (Web site) www.artlite.com.
Gap Inc. Names J. Jones Exec. V.P., Mktg.
Gap Inc. has appointed Jeff Jones Executive V.P., Marketing for the Company's flagship Gap brand. Jones will oversee all aspects of marketing and brand communications for Gap, GapKids, babyGap and GapBody. He will report to Gap brand President Gary Muto. Jones joins Gap most recently from LB Works, a unit of Publicis Groupe's Leo Burnett USA, where he served as President and CEO.
Tasty Baking Company Names K. Schutz, Dir., New Bus. Dev.
Tasty Backing Company has named Karen Schutz Director of New Business Development, announced Vincent Melchiorre, Sr. V.P. and Chief Marketing Officer. Schutz will be responsible for development of the Company's new product lines, route expansion and all non-route frozen and distributor business. She previously held the position of Director of Emerging Markets and Global Exports for the Campbell Soup Company where she had worked since 1984.
Musicland Appoints L. Clark Sr. V.P. Of Mktg.
Musicland Group Inc. has named Laurie Clark Sr. V.P. of Marketing. As a marketing consultant for Musicland, Clark has provided insight on growth opportunities and strategies to drive sales and profits. In her new role, reporting to Musicland's President and COO Mike Madden, she will oversee the Company's Marketing department with her main focus on emerging business and revenue generation for the more than 950 Sam Goody, Suncoast and Media Play stores. Her prior experience includes 21 years in executive level, marketing and merchandising positions for retailers including Trans World Entertainment, Staples and Waldenbooks.
Brinker Intl. Names R. Johnson Sr. V.P., Mktg. & Brand Dev.
Brinker International, a leader in casual dining, has named Rebecca Johnson Sr. V.P. of Marketing and Brand Development. Johnson will provide leadership for the overall marketing and brand strategies of Brinker's seven restaurant concepts. Johnson joins Brinker after 16 years with PepsiCo, where she was most recently V.P. of Marketing for the Doritos and Cheetos Brands for Frito Lay North America.
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