Creative World

Week of March 15, 2010

banners

banners

Merchandising Marketing Manager Sought

Dish Network® Prepares For Upcoming Retail Launch

DISH Network®, a leading provider of HD satellite dishes, is gearing up to launch its services at retail. Performance Retail Marketing, an independent marketing agency, will support DISH Network in their retail marketing efforts. "There is a real energy at DISH Network and we are excited to be a valued partner,. said agency president Tony Valtos. (Web site) www.prmchicago.com

Instant Movie Downloads Kiosks Debut At Retail Outlets

Symwave, a leading silicon supplier of system solutions for SuperSpeed USB devices and XONA Media, an advanced technology and services provider for entertainment kiosks, have debuted Instant Movie Download (XIMD) technology which incorporates USB 3.0 and enables consumers to download DVD-quality movies to portable devices in less than 10 seconds. This breakthrough download speed paves the way for dramatically improved consumer buying experiences via automated download stations at retail locations.

The MK3 DVD+Digital kiosk gives retailers and consumers the choice of media and the streamlined buying experience they demand. Additionally, with the introduction of the XIMD instant download technology, consumers benefit from unlimited inventory of movies that are never out of stock and do not need to be returned.

"We developed the MK3 Kiosk to be the most flexible distribution platform for both today's and tomorrow's markets," said Pete Popcke, Chief Operating Officer of XONA Media. "A key design goal was to protect our operator and retailer customers in the coming digital transformation, with a digital download time at retail locations up to 1000 times faster than downloading a movie at home. The performance, security and maturity of Symwave's USB 3.0 technology was a perfect companion to the MK3 design targets. The 10 second movie download sets a new standard at a wide variety of retail locations including grocery and convenience stores, restaurants, travel depots, and consumer electronics and big box discount retailers." (Web site) www.symwave.com

BLOCKBUSTER(R) Direct Access Service Introduced To Mail Out-of-Stock, Hard To-Find Movies To Store Customers

Blockbuster has launched BLOCKBUSTER Direct Access, a new service that gives store customers access to the more than 95,000 titles carried in Blockbuster's distribution centers. "The idea is to provide all of our customers easy access to all the movies and television shows they crave," said Keith Morrow, senior vice president and chief information officer at Blockbuster. "With BLOCKBUSTER Direct Access, we're no longer confined to the square footage of our stores, which typically carry between 3,000 to 5,000 titles. Now store customers have access to our entire DVD and Blu-ray library of more than 95,000 titles. So our customers can leave the store satisfied, knowing that if they can't find what they want in store, they can find it in their mailbox."

With BLOCKBUSTER Direct Access, staff at participating BLOCKBUSTER stores can search available inventory at nearby distribution centers and arrange for a title that is out of stock or not carried in the store to be mailed directly to the customer, usually within three postal days. Customers do not have to be a BLOCKBUSTER Online subscriber to use the service. Returning the rental is easy. Customers can either mail it back in the provided postage-paid envelope or return it to a participating store. Customers also have the added benefit of exchanging the movie at their local participating BLOCKBUSTER store for a $1.99 discounted movie rental or $4.99 discounted game rental.

Goodwill, Dell Make Free Computer Recycling More Convenient With 445 More Collection Sites

Reconnect, a partnership between Dell and Goodwill Industries International, enables consumers to responsibly recycle any brand of unwanted computers or computer accessories at no cost. To make it even more convenient for consumers to recycle their unwanted computer equipment, Goodwill Industries International® and Dell have added 445 more Reconnect donation sites to their collection network. The additional sites, located in Arizona, Georgia, Maryland, Nevada, Ohio, Pennsylvania, South Carolina and Tennessee, bring the number of Goodwill stores participating in Reconnect to more than 1,900 nationwide.

Individuals who drop off their computer equipment at participating Reconnect locations receive a tax receipt, regardless of the brand and condition of the equipment. Consumers are responsible for removing all personal data prior to donation. Donated equipment meeting Reconnect's criteria will be resold, and devices in need of repair will either be refurbished or broken down into parts to be recycled by Dell partners. Revenue from the recycled computer equipment supports Goodwill's job training programs, employment placement services and other community-based programs for people who have disabilities, lack education or job experience, or face employment challenges.

"Reconnect is an entrepreneurial business model that recycles usable items in environmentally sound ways, creates jobs and preserves our planet," said Mike Watson, senior manager of Dell Global Recycling Services. "It's been incredibly successful in its first five years, and it will only become more successful as consumers learn what to do with their computers at the end of their usable lives."

Lowe's Launches First Energy Centers For One Stop Shopping Experience

Lowe's is introducing an easier way for consumers to save money on energy bills by launching Energy Centers in 21 California stores. The Energy Center is a one-stop, easy-to-shop destination that empowers customers to create an energy plan that fits their budget and home improvement goals.

The Energy Center outlines three ways for customers to save energy and money: Measure how much energy they use or lose with power monitors and other devices; Reduce energy consumption with CFLs and other money-saving products; andmGenerate and use renewable energy with solar panels. An information kiosk offers a touch-screen display to help customers evaluate energy needs, and the Energy Center features products that offer alternative energy solutions.

"Homeowners are paying more attention than ever to their utility bills, and the first step to saving energy is tracking where it's going," said Nick Canter, Lowe's executive vice president of merchandising. "By providing monitoring tools to help customers know their numbers, Lowe's is helping them find the money-saving solution that's right for them." Lowe's is the first major retailer to offer many of these products in one place and the first to stock and sell grid-connected solar panels in stores. The Energy Center will be in additional U.S. and Canadian stores in 2010.

Warner Bros. Home Entertainment To Begin Offering Blu-ray Combo Packs On All Theatrical New Release Titles

Warner Bros. Home Entertainment has announced two Blu-ray(TM) packaging initiatives that will give consumers greater value and portability when shopping for the best possible way to watch movies at home. Beginning in the first quarter of 2010, Warner Home Video will be releasing its entire Theatrical New Release slate as Blu-ray combo packs, containing a Blu-ray Disc of the film with exclusive special features and exciting BD-Live interactivity, a standard-definition DVD and a Digital Copy of the film. For no additional cost, Blu-ray combo packs offer consumers significantly more value by merging the unsurpassed quality of Blu-ray with the convenience of being able to watch the film in any format, on just about every playback device.

Warner Home Video is also launching the industry's first line of Blu-ray Double Features, priced at $24.98 (SRP). Beginning February 23, the attractively packaged and entry-level priced Blu-ray Double Features pack will include a pair of well-matched catalog hits spanning multiple genres - comedy, action, drama/thriller and horror. "When people experience Blu-ray - they love it, and with Blu-ray combo packs on all of our top new releases, we are giving consumers the titles they want without having to sacrifice convenience and portability," said Ron Sanders, President, Warner Home Video. "And our new Blu-ray Double Feature sets make it easier and more affordable than ever for consumers to build or expand their home movie libraries and discover why Blu-ray is simply the best way to watch movies at home."

Sara Lee To Reduce Salt In Its Products By An Average Of 20 Percent Over The Next Five Years

Sara Lee Corp. is committed to reducing salt an average of 20 percent over the next five years across its key categories of fresh bread, hot dogs, lunchmeat, breakfast foods and cooked sausage. This initiative will encompass Sara Lee's top food brands, including Jimmy Dean®, Ball Park®, Hillshire Farm® and Sara Lee®. The effort builds on the successful salt reduction the company has already accomplished, which includes the launch of a line of lower-sodium lunchmeats earlier this year and sodium-reduced options of fresh bread products.

"This is in line with our broader wellness and nutrition strategy, which focuses on increasing the presence of positives, such as whole grains and lean protein. At the same time, we are reducing the amount of certain less desirable ingredients, such as trans fats and salt," said CJ Fraleigh, executive vice president and chief executive officer, Sara Lee North American Retail and Foodservice. "We are excited to respond to consumers' requests for lower-salt options, and plan to continue to provide great-tasting Sara Lee foods that they have come to know and love, but now with less salt."

Agave Dream™ All Natural Ice Creams And Sorbets Debut

Agave Dream all natural ice creams and sorbets have been introduced, sweetened with agave nectar, a low glycemic natural sweetener. The co-founders, Stacey Ralphs and Jean Zwarg, switched from refined sugar to agave nectar over four years ago due to sugar sensitivity and family history of diabetes. "Everyone loves to eat ice cream or sorbet so to make Agave Dream™ with agave nectar just made sense", stated Ralphs. Agave Dream™ ice creams and sorbets are all natural using no hormone added rBST free milk & cream, no artificial flavorings, no corn syrup, no added sugar and wheat & gluten free. Agave Dream™ is currently in numerous natural markets and will enter mainstream markets and restaurants in 2010.

Belkin Bluetooth® Music Receiver Introduced

Belkin International has introduced the new Belkin Bluetooth Music Receive, so users can wirelessly enjoy the music from their iPhone or iPod touch through their home stereo system. It frees them up from being tied down to docks and wires, and puts them in total control of their device. They can connect the receiver to their home stereo system with the included cables, and then easily pair their device to the Receiver wirelessly to listen to, share, and control music from up to 33 feet away. The Bluetooth Music Receiver can remember up to six paired devices.

Crystal Light Frozen Treats Available For New Year

Matterhorn Group is introducing Crystal Light frozen pops and Italian ice cups. Frank Everett, vice president of marketing, said, "Consumers expect bold great taste from Crystal Light and they get it. Our pops are 15 calories each and the Italian ice cups 35, and far more creamy and delicious like other Italian ice cups on the market, but 50% less calories and no sugar." Crystal Light frozen treats are available in 10-count frozen pop combo packs and four-count cup packs. Featured flavors are wild strawberry, raspberry ice, lemonade, raspberry lemonade, cherry pomegranate, pink lemonade, classic orange, and fruit punch.

Joseph Banks™ Cassava Chips Launch

Guilt free chips are now available to consumers in the USA with the launch of Joseph Banks™ Cassava Chips. These gourmet, all-natural Cassava Chips are made from thin slices of cassava root lightly cooked in palm oil. The unique qualities of cassava give the Joseph Banks chips a host of healthy benefits without sacrificing flavor and texture. Cassava, also known as Yucca, is full of fiber and a rich source of carbohydrates. Joseph Banks™ Cassava Chips are low in salt and have a lower GI rating than potato chips. They are also completely free of cholesterol, trans fats, gluten, lactose, genetic modification and are suitable for vegans. The key innovation is that Joseph Banks™ Cassava Chips are made from thin slices cut across the cassava root. Until recently, most commercially available cassava products have been made from reconstituted pulp. By developing this manufacturing technique, Joseph Banks™ has captured the goodness of cassava as a whole food. The four flavors in the product line are Original Sea Salt, Roasted Tomato, Chilli &Lime and Cracked Pepper.

Moo Kids Premium Organic Milk Chocolate Bars Launched

Just launched STAR-D certified Moo Kids Chocolate bars were inspired by Moo Kids premium organic chocolate milk. The all-organic Moo Kids Chocolate bars, geared to children and adult chocolate lovers, come in four varieties-Rice Crisps, Granola, Corn Flakes, and Graham Cracker. Initially, these unique bars will be sold in stores throughout the northeast with plans to expand nationally.

SousVide SupremeTM Now At Sur La Table

Eades Appliance Technology LLC (EAT), creators of the newly introduced SousVide Supreme™, announced that their home-use sous vide machine is now available at leading kitchen retailer Sur La Table. In addition, the company has teamed up with culinary innovator and restaurateur Richard Blais to further introduce this water-based cooking method to home chefs coast to coast. Sous vide cooking is known for its ability to easily maximize a food's flavor, nutrition and appearance. It involves vacuum-packing foods in air-tight pouches, then submerging the pouch in a low-temperature water bath (typically 120-190 degrees Fahrenheit) with a precisely maintained temperature throughout the cooking duration. To support the product, Sur La Table plans to host in-store "how to" sous vide demonstrations and sous vide cooking classes in their retail locations throughout 2010.

"We have long taken pride in providing the culinary enthusiast with the best and most cutting-edge tools of the trade," stated Jacob Maurer, Vice President of Merchandising at Sur La Table. "Being the premiere retail partner for the new SousVide Supreme allows us to continue that tradition and help introduce millions of people to this amazing cooking technique."

New Tide Washing Machine Cleaner Helps Eliminate Washing Machine Malodor

Tide recently introduced Tide® Washing Machine Cleaner, a product specifically designed to help remove and dissolve odor-causing residues from laundry soils, detergent residue, and water hardness minerals that may build up in high efficiency (HE) washing machines over time.

"As purchases of HE washing machines rise, we've seen an increase in the number of consumer complaints about malodor problems. There is a misconception that the detergent isn't doing its job or that the machine is faulty - which isn't the case," said Alejandro Bethlen, Tide Brand Manager. "These machines operate differently and require proper usage and care. We developed Tide Washing Machine Cleaner to help prevent laundry problems from occurring." Tide Washing Machine Cleaner uses a powerful oxygenated bleach system to fight odor-causing residues. Surface active ingredients in Tide Washing Machine Cleaner help to penetrate and lift away residues and deposits from the washer - leaving behind a clean, fresh scent. Tide Washing Machine Cleaner is safe to use in both HE and traditional washers and is available at most retail stores nationwide.

Vicks Introduces New DayQuil Mucus Control

Vicks has introduced new DayQuil Mucus Control and DayQuil Mucus Control DM. These products, which work for four hours, help loosen and thin bothersome mucus from a cold. Vicks DayQuil Mucus Control provides powerful mucus relief, making coughs more productive. In addition, DayQuil Mucus Control DM contains a cough suppressant for combined comfort of thinning mucus and controlling cough. "We've uncovered an insight that some consumers are restricting their mucus treatment to avoid coughing up phlegm in public," said Matt Kemme, Brand Manager, Vicks. "The expectorant agent in Vicks DayQuil Mucus Control acts for four hours, helping people control over when and where they expel their mucus out."

Vital Nature Launches Vital Focus For Kids

In alignment with the latest clinically validating research studies connecting children's learning difficulties with essential fatty acids (EFAs), Vital Nature is launching Vital Focus™ for Kids, the industry's newest dietary supplement shown to improve brain health and function, including learning, concentration, memory and mood. Comprised of clinically supported ratio of Omega-3 and -6 EFAs and vital mineral and vitamin nutrients, Vital Focus™ for Kids provides the necessary supplementation needed for optimizing brain development and function.

Kwikset Previews SmartCode Lever With Home Connect

Kwikset®, an innovation leader in the residential door hardware industry, has introduced its newest addition to the Home Connect™ product line-up, the SmartCodeTM Lever with Home Connect. Developed for interoperability with home automation and security systems, this keyless, touchpad lever, electronic lock is designed for use on internal entryways, such as: the door from the garage to the home; the door to a home office, which may hold sensitive documents; and a storage closet housing valuable possessions. Homeowners with SmartCode with Home Connect, whether using a deadbolt or lever product, can use a Web-enabled cell phone, the Internet, or home automation/security touch panel, to check their door lock status, automatically arm and disarm their security system, and receive text notification when someone has entered. Homeowners can select to have their doors automatically lock after 30 seconds for the ultimate in convenience and peace of mind, without fear of being locked out.

Sun Chlorella 'A' Tablets Superfood Supplement Available At Select Whole Foods Stores

Sun Chlorella USA, a producer of premium chlorella green food products, has introduced its "A" tablets at select Whole Foods Market stores. Chlorella are fresh-water green algae that contain the highest chlorophyll content of any known plant, as well as exceptionally high concentrations of essential vitamins, minerals, dietary fiber, nucleic acids, amino acids and enzymes. Sun Chlorella "A" tablets are produced using the company's patented pulverization process, which results in superior nutrient absorption.

SaltWorks Launches Two All-Natural Bath Salt Lines Featuring Therapeutic Salt From The Dead Sea

Bokek's new Fresh Scents and Mineral Essence are the first scented bath salt offerings from SaltWorks that contain all-natural Dead Sea salt and essential oils - but no artificial colors or additives of any kind. The two luxurious lines are: Bokek Fresh Scents(TM), which are economically packaged in re-sealable pouches and available in simple single scents: Citrus, Eucalyptus, Lavender, Spearmint, Tropical and White Gardenia. The other is Mineral Essence(TM), which features sophisticated scent blends in unbreakable designer jars. Bathers may indulge in Grapefruit Eucalyptus, Lavender Vanilla, Neroli Bergamot, Spearmint Rosemary, Tangerine Sage or White Tea Ginger. Bokek Fresh Scents and Mineral Essence will soon be available in select stores worldwide.

Centor® Unveils S1E Eco-ScreenTM, the First Large Horizontal Retractable Screen And Blind System For Windows And Doors

Centor Architectural will unveil its S1E Eco-Screen™, the first large horizontal (combined span of up to 24ft) retractable screen and blind system for windows and doors. The S1E Eco-Screen represents a real breakthrough in screen technology. Previously, there was no large retractable screen and blind system available for large spaces that combined the pleasures of outdoor living -- sweeping unobtrusive views, natural light and fresh air -- with the comfort of the indoors. The S1E Eco-Screen allows rooms to maximize the beauty of their environment yet maintains insect protection and solar and thermal control. The S1E Eco-Screen goes alongside any door or window and can be custom built to specification by architects and design builders. Available in a range of finishes and colors, its "zip-click" installation makes for easy assembly with just 12 screws in 15 minutes. Centor is selling the S1E Eco-Screen through a nationwide network of Centor Certified screen dealers across the United States beginning January 2010, marking the company's first entrance into the U.S. blind market.

ColcaSac Vertical-Loading Sleeves Available For Kindle, iPhone

ColcaSac, creators of the discreet MacBook sleeve, has introduced the company's newest protective sleeve for the Kindle, iPhone, iPod Touch and iPod Classic. Every ColcaSac sleeve offers users heavily padded protection from drops, dents and scratches that commonly occur with portable devices. ColcaSac vertical-loading sleeves are designed to provide fast and easy access for users that are constantly on-the-go.

"With more than 17 million iPhones sold prior to 2009 and a few million Kindles sold this year alone, there is a definite need to protect these valuable devices, "said Jared Rasmussen, President and Founder of ColcaSac. "ColcaSac strives to give its customers an effective solution against physical damage to their favorite gadgets."

Color Pet Introduces Reflective Personalized Dog Collars

Color Pet Products, a Michigan-based manufacturer of pet products, has added personalized dog collars wit 3M Scotchlite reflective ribbons for nighttime visibility. Personalized Dog Collars by Color Pet feature unique 2-ply design using high density nylon webbing with an outer layer of grosgrain ribbon in new reflective colors, and monogrammed with pets' name and phone number. Collars are available in 4 sizes, small and medium in ¾" width, large and x-large in 1" width. Matching leashes are also available. Color Pet offers marketing support for its personalized dog collars for "brick & mortar" pet specialty retailers including a new "Show & Sell" point-of-purchase counter top display with an actual sample of an embroidered reflective collar.

New Keystone Eco Tag Hybrid Solar Charger Powers Up Small Electronics With Sunlight Or Through Usb Connection

Concord Keystone Trading is introducing the Keystone ECO™ TAG, an easy-to-use, portable, battery- and small electronics charger. The TAG charges 2-AAA rechargeable batteries that are housed in the device. It also has the capability to charge small electronic products like digital music players, digital cameras, and mobile phones, with a direct connection. As its name implies, Keystone ECO™ TAG performs double duty as a luggage tag with an area for written contact information. The sleek and lightweight charger attaches to the handle of computer bags, carry-ons or handbags for easy portability.

Nano Pet Products To Distribute Dog Gone Smart Pet Beds With Nanotechnology

Nano Pet Products, a Wilton, CT-based company dedicated to bringing cleaner and healthier pet products to pet owners through nanotechnology, has partnered with TX-based pet products distributor, Lone Star Pet Supply, to carry its Dog Gone Smart(TM) line of dog beds. NanoSphere®, a certified nanotechnology, is impregnated into the fabric without altering the fabric texture and feel, producing a non-visible structured textile surface that coat oil, dirt, and liquids cannot stick to. Residue can easily be rinsed off with water or machine washed. The fabric stands up to frequent washing and is highly abrasion resistant. The Dog Gone Smart(TM) Bed is available at pet retailers in more than 25 styles and sizes.

Nestle Waters Debuts Next-generation Eco-Shape® Bottles

Nestle Waters North America announced its next-generation Eco-Shape(®) bottle, the company's latest step in an ongoing commitment to reduce plastic consumption across its brand portfolio. The introduction helps Nestle Waters exceed its goal for plastic reduction, or lightweighting, in its half-liter, single-serve bottles by an additional 15 percent by 2010. Using an average of 25 percent less plastic than its predecessor Eco-Shape bottle, the 9.3 gram half-liter bottle is currently rolling out in Poland Spring(®) Brand Natural Spring Water, Arrowhead(®) Brand Mountain Spring Water and Nestle(®) Pure Life(®) Purified Water. Nestle Waters will extend the lighter Eco-Shape bottle to its remaining half-liter regional spring water brands beginning in spring 2010 with roll-out of additional product sizes to also begin in 2010.

American Scientific Manufactures Line Of Affordable 5-in-1 Non Contact Thermometers

American Scientific Resources has launched a new line of affordable, 5-in-1 non-contact thermometers specifically designed to meet the needs of consumers and healthcare workers. By utilizing the latest technological innovations, ASR was able to make this new device affordable for the consumer, as accurate as most trusted thermometers, and easy-to-use for a touch-less, instant temperature reading. Production will begin with the new Kidz-Med 5-in-1 Non-Contact model, which is expected to be available for purchase in Q3 2010.

Baldwin Introduces Luxury Door Hardware With Home Connect™ Technology

Baldwin Hardware, manufacturer of architectural door and decorative hardware, has introduced a keyless access control product offering with Home Connect™ Technology. In 2010 Baldwin will offer an added layer of convenience through keyless entry electronic locks that communicate wirelessly with other devices in the home by remote access, mobile phone, touch panel or secure Internet connection. Baldwin plans to initially offer two entry styles with Home Connect Technology: Soho: Urban Style--Clean and sleek contemporary momentum continues to intensify within door hardware designs. Boulder: Sophisticated Tradition--Baldwin's Boulder offering with Home Connect notes an appreciation for a more traditional sensibility. Both Soho and Boulder access control products with Home Connect Technology will be launching in spring 2010.

Michael Noelke Joins Tecumseh Products As EVP, Sales & Marketing

Tecumseh Products Company, a leading global manufacturer of compressors and related products, has named Michael Noelke executive vice president, sales, marketing and engineering. Noelke is joining Tecumseh Products from the Sporlan Division of Parker Hannifin Corp., Washington, Mo., where he was global vice president, business development.

Sap Products Moves Factory To A New 330,000 sq ft. Facility

Based in Dongguan City Southern China, POP display manufacturer SAP Products Ltd [SAPP] has moved its factory to a new 330,000Sq foot facility. This move allows for the consolidation of all crucial manufacturing processes under one roof. Speaking from their Southern California based subsidiary OEM Direct Inc, Daniel Graves, said, "The new factory which is recently ISO 9000+ certified will give us considerable in process improvements and is part of our continuous investment program to deliver quality design to manufacture conversion services at globally competitive prices".

ADC Conducts Mobile Exhibit Center

ADC, a global leader in communications network infrastructure solutions, has launched its all-new Mobile Solutions Center semi-trailer on a tour throughout the U.S. and into Canada bringing industry-leading solutions directly to customers and prospects. The 53-foot-long trailer featuring ADC products and services began its tour in the Southwestern U.S. and is scheduled to travel across North America through October 2010, stopping at more than 125 customer locations and industry events along the way. "For more than 10 years, ADC's mobile exhibits have brought the company's latest technologies and product innovations to its customers' doorsteps to help them provide broadband services to their own customers," said Jon Secrest, vice president of global marketing for ADC. "The newly designed and expanded Mobile Solutions Center offers a hands-on approach for service providers, consultants and others to learn more about our latest offerings and get their specific questions answered by one of our experts."

The Mobile Solutions Center's unique open design displays products in specific application environments throughout the trailer beginning with a central office (CO) at the core and moving to the outside plant (OSP) and cell site areas. The Center also features a fold-down stage to accommodate larger groups, an online reservations center and the latest in interactive electronics. (Web site) www.adc.com

The Consumer Electronics Association Announces Plan To Reduce Carbon Footprint For 2010 CES Show

The Consumer Electronics Association (CEA)® announced major plans to reduce the carbon footprint of the 2010 International CES® through a partnership with EarthEra and the implementation of sustainable and energy efficient solutions. EarthEra will issue green e-certified renewable energy certificates from their wind energy sources to offset electricity and carbon emissions affiliated with the International CES, including all show facilities and hotel rooms. CES vendors and facilities are also adopting environmentally sustainable practices.

The 2010 International CES show floor will include the Sustainable Planet Spotlight, where more than 30 companies will be on display, featuring the latest technologies including advances in green building, alternative energy technologies and smart grid technologies. (Web site) www.ce.org

Milos Completes 60,000 Sq. Ft. Complex In Prague

Czech Republic-based trussing, roofing and staging manufacturer Milos Structural Systems has completed a new 60,000 square foot building at its extensive complex near Prague. The new facility will be utilized to expand and streamline the current manufacturing process. The additional space will ensure that even more efficiency and speed can be applied to projects, and it will also create more space for the construction of special and custom orders. For more information, visit email info@milosamerica.com or (Web site) www.milosamerica.com

PosterGardenOffer Pelican Exhibit Cases

PosterGarden has partnered with Pelican, a leading shipping case manufacturer, to offer exhibit cases that are durable, watertight, and backed by a lifetime warranty to protect portable displays during shipping. "Shipping damage is one of the biggest problems our customers run into," says Mike Rigby, PosterGarden's Director of Product Development. "With these cases from Pelican, that will become a thing of the past."

PosterGarden is initially carrying Pelican's popular Protector Cases in four different sizes. Ideal for anyone who ships displays to multiple shows, the cases can accommodate a number of different PosterGarden portable displays and accessories, including banner stands, fabric popups, graphics, and lights. Each watertight case features: protected wheels with ball bearings and nylon hubs; rugged double handles; stainless steel hardware and lock protectors; an optional TSA-accepted lock; and more. Future options will include foam inserts for specific PosterGarden displays. For more about PosterGarden and the Pelican cases, visit, (Web site) www.PosterGarden.com

Star Exhibits And Environments Offers Startranet

Star Exhibits and Environments has launched Startranet,™ a proprietary online project and inventory management software accessible virtually that has improved project workflow and cost savings for the ever-changing needs of its exhibit clients. Real-time inventory management allows multiple searching, filtering, and viewing options with instant page refreshes. Complete online project management is immediately accessible to users tracking tasks, shipments, files and more for complete collaboration on projects in real time. Email automation sends out e-minders for tasks still needing completion. Clients are also able to print dozens of comprehensive reports directly from the application. The application supports continued flexibility for rapid customization and enhancements to suit the ever-changing needs of clients, third party offerings and other industry trends. For more information, visit, (Web site) www.starexhibits.com

Greater Fort Lauderdale's 'Sunny In The City' Tour Targets New Yorkers

The Greater Fort Lauderdale Convention & Visitors Bureau recently conducted a "Sunny in the City" tour, to attract winter-weary New Yorkers to the destination's sunny shores.

"The not-so-subtle but cheerfully warm message is that sunny skies, blue water and warm sand - complemented by new luxury resorts, rejuvenating spas, outlet shopping, hip nightlife and outdoor dining - are a whole lot more appealing than snow, sleet and slushy sidewalks," said Nicki E. Grossman, president of the Greater Fort Lauderdale Convention & Visitors Bureau. "This ambitious multi-media promotion is designed to showcase the latest and greatest that Greater Fort Lauderdale has to offer New Yorkers - our number one customer."

Bright, colorful, lively and friendly; the many components of the promotion will come together to create an irresistible urge to head south to Greater Fort Lauderdale's beaches. There will even be free trip giveaways, souvenir distribution, and a "Win a Week of Warm and Comfy Car Service" to make a lucky Manhattanite's workweek commute sunnier in a beach-branded SUV designed to capture the attention of harried City residents.

Promotional activities also include: The giant 5,000 sq ft wrap-around billboard in Times Square depicting a Blue Wave beach and calm blue water, with "www.sunny.org," the CVB's consumer website, and one of the bureau's iconic images of a woman with a parasol as the centerpiece. A parade of vehicles including the Greater Fort Lauderdale Beach Mobile and a fleet of SUVs wrapped in beach scenes to tour the city, visiting popular tourist attractions and landmarks.

Kodak Reminds America "It's Time to Smile" with New Integrated Marketing Campaign

Kodak believes "It's Time to Smile." This tagline for Kodak's new year-long, fully integrated marketing initiative is at the heart of the brand's dedication to strengthening and deepening relationships through sharing images. The campaign began with social media activities supported by public relations and will be capped off with a dedicated advertising push that starts O Recent research points to the fact that relationships are suffering across America; people feel lonelier than before. Kodak is responding to this alarming trend by reminding consumers that "It's Time to Smile"-especially during the period of bleak economic news over the last year. Through its distinct heritage of capturing and sharing important moments through photography, Kodak is in a unique position to reinforce its iconic brand attributes while helping consumers improve their relationships, drawing on the finding that almost all Americans (93%) agree sharing photos bring people closer to friends and family. The multi-faceted relationships campaign was developed to reach consumers at a national and local level through both online and offline engagement, as well as a television advertising launch, bringing "It's Time to Smile" to life by focusing on the relationships and moments that define our lives. These 15- and 30-second spots will run through the holiday season.

"The Kodak brand has always been about human connections and capturing and sharing important moments," said Leslie Dance, Vice President, Worldwide Brand Marketing at Kodak. "'It's Time to Smile' represents our commitment to helping our consumers strengthen their relationships and make it easier than ever to share moments and memories with family and friends." Recognizing that relationships are struggling, Kodak commissioned the "Future of Reconnectivity" report to analyze how U.S. and European populations assess their relationships, and the role that digital imaging plays in facilitating deeper bonds. Across five countries, the study found a common desire for people to reconnect with loved ones in the face of numerous barriers that prohibit individuals from reaching out to others. The study also found that digital photography and the sharing of personal images is helping to bridge this divide as respondents indicated that photos make them feel closer to friends and family by serving as reminders of past enjoyable moments shared with one another.

To support its relationship platform and help consumers reconnect, Kodak identified the existing cultural trend of "BrightSiding" (creating moments that bring people together and make them smile), as well as existing "BrightSiders" who were already practicing the trend. In July 2009 Kodak teamed with the "Compliment Guys," two Purdue University students who had built a following by sharing free compliments and generally brightening the days of fellow students. The Compliment Guys spread the Kodak "It's Time to Smile" message by bringing smiles and free compliments to 10 cities along the east coast. The Kodak BrightSide Tour was supported with a dedicated blog (BrightSideTour.com), as well as traditional and social media engagement.

oKODAK Konga Line: This new FACEBOOK application allows users to create community photo albums surrounding an event or theme. Invite friends to share their images and watch the Konga line grow. oKODAK Smile Meter: Kodak's new FACEBOOK application invites users to send custom smile messages to brighten a friends' day. The application maintains a running message total-the Smile Meter.

oKODAK Smile Maker: A new free iPhone application which lets users paste unique smiles over their favorite photos, then share with family and friends. Spotlight on Relationships. Beginning in the fourth quarter of 2009, television and web advertising will launch, bringing "It's Time to Smile" to life by focusing on the relationships and moments that define our lives. The 15- and 30-second TV spots will run through the holiday season.

Vans' Interactive 'Be Here' Campaign Shares Voices From Around the Globe On NYC Times Square Digital Billboard

Vans, a leader in action sports footwear and apparel, recently introduced "Be Here," an interactive campaign that allowed potentially millions of young people from around the world to share their image along with thoughts, hopes and personal messages with a global audience via the vans.com/behere website with the best submissions getting live airtime on a giant video screen at New York City's iconic Times Square.

During the holiday season, participants were able to submit messages and photos by logging on to vans.com/behere or by emailing behere@vans.com. U.S. residents could also send texts to @vans + message to 87884. The cross-channel campaign ran on a place-based social media distribution platform built by LocaModa, Inc.

"As 2009 comes to a close, this is a truly unique opportunity for Vans to share the thoughts of potentially millions of young people in an original and expressive way," said Doug Palladini, Vans Vice President of Marketing. "Vans is opening a window into the minds of global youth culture via the screen in Times Square to share individual creative expression, a cornerstone of the Vans brand." (Web site) www.vans.com

News America Marketing Appoints Steve Ross Evp, Entertainment And Thematic Partnerships

News America Marketing, a provider of at home, online and in-store marketing programs, has appointed long-time News Corporation executive Steve Ross to assume an expanded role within the organization as Executive Vice President, Entertainment and Thematic Partnerships.

In response to continued advertiser interest and as a result of the success of News America Marketing's Partnerships division, the organization is expanding its reach and relaunching the group. The division is responsible for producing themed programs and Free Standing Inserts (FSIs) surrounding Super Bowl, The Children's Miracle Network, Easter Seals, and a number of internally developed programs, such as "New Year, New You" and the SmartSourcePink and SmartSourceGreen issues.

McDonald's Orders Up Augmented Reality From Total Immersion, In Global Promotion For Fox's 'Avatar'

Tying into the opening of 20th Century Fox's "Avatar," augmented reality pioneer Total Immersion has teamed up with McDonald's on a global promotion for the film at its restaurants in 40 markets around the world - the most extensive deployment of AR technology to date.

Product packaging in the U.S. for Big Macs will feature an AR "Thrill Card" on the side of each box, delivering an up-close experience with the rich environments of Pandora, and revealing insights into the characters, fauna and flora from the movie. Displayed before a webcam, the perforated "Thrill Card" becomes a portal into three unique, immersive Pandora environments - the Pandoran Rainforest, the Hallelujah Mountains and the Tree of Souls. Players control their AR experiences by moving and tilting the "Thrill Cards" through the world of Pandora.

Bruno Uzzan, CEO, Total Immersion, said, "Augmented reality does more than engage customers - it enlightens and entertains as well. We're as excited about the upcoming release of 'Avatar' as moviegoers worldwide, and this promotion with McDonald's extends both the trailer and the energy building around the film. We're absolutely thrilled to be part of this, and to offer a technology that conveys to consumers the magic of the movie." (Web site) www.t-immersion.com

Outwater Plastics

MI_Banner

Books
Click On Image To View Digital Edition
March 2010 Issue

January 2010 Issue

2010 Illustrated Guide

November 2009 Issue
Back to Top

To See Previous Issues of Online Weekly in Creative's Archives, click here
.

To See other Creative Online Newsletters click here
Home Page | Inside Creative | Advertiser Index | Fax Response | Media Kit | Newsletters| Online Weekly| Library of Ideas | Online Weekly | Linkedin Group| Creative Top 50 Issue|
The Web Creativemag.com