Pepsi is supporting the Storm test with an aggressive marketing"and advertising campaign that will include print and TV"advertising, point-of-purchase merchandise and sampling.
During national market tests in more than 500 stores across the country during the past five months, Buzzcuts sales were more than 20% higher than the alternative card designs this brand replaced
Teen tested and teen approved, fetish Body comes in four funky flavors with fun product names including drama queen, a Ruby Red Grapefruit flavor with Vitamin C; social butterfly, a sweet Creamsicle flavor that's almost edible, loaded with Vitamin A; shop"a" holic, sour grapes and Vitamin E; and mirror worship, smells like fresh spinning salad with Vitamin B. Each flavor is a different vibrant color and comes with collectible bracelets that detach from fetish Body products. They can be used to hang fetish. Body anywhere in the house or girls can wear them to make a fetish fashion statement. Available in two lines: Wet (shower rush, phonesoap and liquid grit) and Dry (hyperblast and body velvet), these totally functional products are available in all flavors.
Fetish Body has been the impetus for major retailers to address the growing female teen market by creating in-store "fetish worlds"to attract these young consumers to the mass market. Support for the entire line of fetish products also includes highly visual print and TV advertising campaigns. An investment of $8 million dollars will help build the fetish franchise in the largest teen magazines and most watched teen oriented programs. The fetish line will also be supported with targeted sampling, direct mail and Internet activities all to drive teen traffic to the mass market retailer.
"We don't want fetish Body to be just a functional cleansing tool," said Marc Rovner, President of Dana North America. "It's more than that. It's a multi sensory experience. Firmenich created these unique flavors to excite the senses, they're almost edible. Attention to detail like hot colors, teen specific products that are affordable to the average teen is what will set this line apart. Listening to what young girls want is what makes the whole fetish franchise so successful.
Advantage/10 is being supported by an aggressive marketing program that includes national print advertising and a comprehensive in-store merchandising program that includes: cooler door stickers, shelf talkers, counter cards, window posters, in-pack coupons and a take one consumer brochure.
"This product line is designed to meet the needs of a growing segment of mainstream consumers who like to eat healthful, vegetarian meals on a regular basis to help manage their health and well being," said John S. McKeon, President of Golden Valley Foods.