The Knox Company has established a toll-free number and an internet site and offers a free brochure on the product. Knox NutraJoint is sold in re-sealable 6 1/8 ounce canisters holding a 14-day supply.
Calgon Body Mists, a division of Coty, is targeted to a younger customer, 14-to-24-years-old, responsible for much of the recent growth in scented bath products. The Body Mists line uses tag lines like "A Sense Of Harmony" and "A Burst Of Well Being" on its packaging to appeal to the younger bath consumer.
Calgon Body Mists are available in six scents: Vanilla, Morning Glory, Turquoise Seas, Herbal Meadows, Pink Grapefruit and Peach.
Coppertone Bug & Sun lotion, available in SPF 30 formula for kids and an SPF 15 formula for adults, is waterproof and made with 10% DEET, the most common active ingredient for insect repellents.
Utilizing unique color indicator technology, Coppertone Kids Colorblock goes on purple and disappears completely after it’s rubbed in. The product helps parents make sure that their children’s skin receives complete sunblock coverage, and it encourages compliance and cooperation from kids because it’s fun to use. Coppertone Kids Colorblock lotion won’t permanently stain skin or clothing, and it’s hypoallergenic and PABA-free.
Other additions to the Coppertone product line for 1997 include Coppertone Oil Free Sunless Tanner Dark, the first mass-marketed oil-free sunless product, and Coppertone Little Licks cherry-flavored lip balm in a SPF 30 formula that protects kids’ lips from the sun, wind and cold.
The private network, which Footaction believes is the nation’s largest teen-targeted television system, currently features 72 hours of MTV-style music videos each week interspersed with ads. Nearly one million teens shop at Footaction stores each week.
"Since our core customers are most interested in shoes, the shoe wall is the first place they go when they enter the store," said Tim Cincotta, Footaction’s Vice President of Marketing. "When you consider it takes about 30 minutes to find a shoe, get the right size, try it on, see that it fits...there’s a lot of time when they’re doing nothing but sitting and watching the video monitors."
Footaction has enlisted New York-based Griffin Bacal Promotions to help sell the 30-second spots, which will be blocked together in three two-minute segments and inserted between three 20-minute segments of music videos.
"We believe this acquisition puts MCA solidly in the forefront of metal sign and specialty metal products companies,"said Gary Hoyt, MCA President and COO.