Palm’s new flagship retail store has opened in Manhattan's Rockefeller Center, featuring Palm’s entire portfolio of smartphones, handhelds, mobile managers and accessories as well as live demonstrations and activations on three major U.S. carriers. The new flagship store is Palm’s largest store to date.
The Palm Retail Store provides the Company with a way to introduce Palm smartphones and handhelds beyond Palm’s core customers of mostly business professionals to a broader group of consumers. Palm Retail Stores have succeeded at expanding Palm’s visibility with young adults, moms and active seniors. With the introduction of fun colors for the new Treo 680 smartphone, Palm has a great draw for this expanded audience.
“New and loyal customers can experience simple, mobile computing up close, in-depth and across our full product line at Palm Retail Stores,” said Tim Roper, Vice President, U.S. region for Palm. “Specifically by opening a retail store in Rockefeller Center, we have the opportunity to capture the attention of pedestrians who frequent this famous location so they can see for themselves how powerful yet easy to use our products are.”
Clean lines, sleek accents and bold graphics depicting the Treo lifestyle greet visitors to the
Rockefeller Center Retail Store location. Expert associates help guide visitors to the Palm mobile solution that best meets their unique needs.
Chanel Introduces Interactive, Boutique-Like Counter Design At Saks Stores
Chanel is introducing a new, high-concept specialty counter design at Saks Fifth Avenue stores in New Orleans, Boston and Columbus. The new counter design will have more of a boutique feel than the open island design.
Fixtures in the installation have been created to appear more like residential furniture than a standard retail environment. All of the chairs, stools and lighting were custom made to reflect Chanel icons. Quilted chairs, crystal lighting, tweed fabrics and other iconic design elements draw the shopper into the world of Chanel like never before. The design concept changes how customers access product by creating a hands-on, interactive environment to experience Chanel makeup, skincare and fragrance.
Moving away from traditional counter design, makeup, skincare and fragrance will all have designated areas within the "store within a store" space. Inspired by the makeup studio in Paris, a high lacquered table inset with tweed upholstered stools displays all Chanel color collections and serves as an interactive product display and application area for clients. The space will also feature a separate vanity area and dressing table for private, makeup artist applications. A separate seated skincare area allows for skincare specialists to diagnose a client's skincare needs and take them through the range. A new fragrance bar design will feature best-selling Chanel fragrances on a sleek, illuminated shelf for clients for another interactive, hands-on experience. There will also be a "luxury library" on one wall that houses the best-selling products that customers can simply grab and purchase. There are also LCD panels built into the space that will display current advertising images and movies such as the Nicole Kidman/No 5 campaign.
PotatoFinger Potato Chips Now On Display At Whole Foods Markets
PotatoFinger Snack Foods, Inc. has begun placing its PotatoFinger potato chips flavor line up in select southeast Whole Foods market locations, following a successful test run in the Atlanta market.
"As part of our strategic expansion program, we're delighted that thousands of customers shopping at Whole Foods will now have the opportunity to enjoy our chips," said Leon Stoltz, PotatoFinger's CEO.
Made without any hydrogenated oils or trans fasts, PotatoFinger chips are a healthier snack alternative. PotatoFinger Potato Chips are available in select grocery chains, restaurants, hotels, convenience stores, airports and specialty shops throughout the U.S. Marketed as "always sassy and fresh," PotatoFinger potato chips are displayed with the tagline, "Chips with Attitude!"
BIC Soleil Citron Shaver Introduced
BIC is extending the BIC Soleil line with the introduction of the BIC Soleil Citron shaver this spring. The triple-blade shaver offers consumers the same great shave that they have come to expect from the BIC Soleil brand, and also features a pivot head, citrus scented handle and four modern colors that will appeal to women who enjoy expressing their individual style.
Goodtimes Skate Shop Installs Dynamic Digital Storefront
Epson, a leading supplier of value-added point-of-sale solutions and ProDisplay USA, provider of top quality projection materials, have installed a dynamic digital storefront at Goodtimes Skate Shop, located along the Pacific Coast Highway in Southern California.
The newly installed four-by-five foot digital display illuminates the storefront with extreme skate boarding video, attracting attention and creating sales lift while increasing the store's brand recognition and improving the overall shopping experience.
"The skateboarding industry is very visual, and our target audience is increasingly more tech-savvy," said Brad Block, Owner of Goodtimes Skate Shop. "As a 20-year-old shop we have a loyal customer base, but it's crucial that we continue to attract the younger generation. The digital storefront gives us an edge."
"Goodtimes Skate Shop is an ideal example of how smaller retailers can utilize digital marketing technologies to reinvent and differentiate themselves to compete more effectively," said Bud Weist, Vice President of Epson Sales and Marketing, System Device Group.
Displays Support Relaunch Of Eukanuba Dog Food
Eukanuba, a Procter & Gamble brand, has launched a multi-platform marketing campaign to educate consumers about the unique nutritional needs of different dog breeds and sizes to help support the relaunch of its premium Eukanuba line of dog foods. The new Eukanuba lineup will deliver customized nutrition by breed type, size, health and performance needs.
Large breed size formulas are the first product of the new line to roll out in December and the full lineup will be available in pet specialty stores nationwide as of March 2007. Point-of-purchase displays will promote the new line-up at retail. "Owners of purebred dogs demand nutrition customized to meet their breed's particular needs," said Andrew Meurer, Eukanuba Marketing Director. "Eukanuba now has one of the most customized line-ups available in pet specialty stores. Eukanuba helps dog owners everywhere to 'Feed the Breed.'"
Mida Automotive Launches Shop Re-Imaging Program
Midas automotive service shops have launched a new shop image as "A Fresh Face On Full Service Car Care." Many Midas shops in the Chicago area recently participated in the re-imaging program.
The new exterior has a bright red fascia along the building's roofline highlighted by a red, yellow-and-black graphic. The shop interiors feature a new pledge board outlining a service commitment to customers, as well as a new menu board detailing Midas' full range of repair and maintenance services.
"The attractive new look of the Midas shops makes them more visible from the street and provides an enhanced look of professionalism," said Rick Dow, Midas Senior Vice President and Chie Marketing Officer. The re-imaging project, the first system-wide appearance upgrade in seven years, will roll out across the Midas system in North America over the next 18 months, Dow said.
Muvico Theaters Debuts Premier Movie Experience At Muvico Coconut Point, FL
Muvico Theaters' Premier Movie Experience recently debuted at the Muvico Coconut Point 16 located in Estero, FL. The Mediterranean/Hacienda-themed 16-screen, 4,000-seat megaplex will feature the "bigger than life" themed architecture Muvico is known for, as well as the same, innovative amenities and services that have long ranked high with moviegoers across Florida.
For parents, Muvico Coconut Point 16 takes amenities one step further: its exclusive on-site children's playroom that will be supervised by teachers and assistants, will return spontaneity to movie-going parents who want to relax and enjoy a film hassle-free without a frantic and often unsuccessful "last minute" search for an at-home babysitter. The playroom features a fun, kid friendly themed environment that includes such amenities as a computer zone, reading corner, arts and craft space, science area, free play spot and assorted play activity areas.
Six Flags & Cold Stone Creamery Form Strategic Alliance
As the result of a strategic alliance, Six Flags plans to open and operate Cold Stone Creamery locations in its branded parks, and the companies will collaborate on innovative marketing and promotional initiatives both in-park and at participating Cold Stone Creamery locations around the country.
During the first year of their collaboration, Six Flags will open eight Cold Stone Creamery locations in its parks, including one location offering the full Cold Stone experience-ice cream blended with a variety of mix-ins on a frozen granite stone. Six Flags and Cold Stone Creamery will also implement a number of co-marketing offers aimed at driving in-store and in-park sales, including the distribution of promotional offers in both Six Flags parks and Cold Stone stores nationwide. A special Cold Stone Creamery ice cream creation named for Six Flags will be offered at stores nationwide.
Kajmir Introduced By Centerra Wine Company
Kajmir, a new and unique blend of premium brandy, fine vodka and warm vanilla has been introduced by Centerra Wine Company. According to the Company, Kajmir is an experience like no other, perfect for today's experience-driven consumer. From its alluring bottle design to its exotic color and unique flavor, Kajmir's taste characteristic is on trend with the expectations of the image conscious, trend-setting consumers (ages 25-45) who have more than doubled the volume of the flavored spirits category in the last four years.
Limited Edition Sunglasses From TAG Heuer Introduced
TAG Heuer Eyewear has introduced limited-edition LS Sunglasses for men and women to herald the launch of its L-Type optical collection. Both the optical and sunglass collections for men feature exotic materials such as alligator skin, brushed platinum and ceramic-coated finishes. The women's version features python skin arms, set with 23 diamonds in each temple. TAG Heuer, renowned for its high-end sports watches and chronographs, has been applying the same standards for design and quality found in its timepieces to the creation of its eyewear.
Del Monte Foods Introduces Five Organic Products
Del Monte Foods has launched five new organic products including corn, green beans and peas as well as College Inn brand Organic beef and chicken broths. The introduction of the new organic Del Monte and College Inn products continues the success of the Company's Del Monte Organic tomato products that were launched last year.
StarKist Introduces Gourmet Choice Tuna
StarKist has introduced Gourmet Choice tuna nationwide, featuring premium cuts of Yellowfin tuna in restaurant-inspired flavors, including Lemon Dill, and Roasted Garlic as well as Premium Albacore varieties.
"New Gourmet Choice is a premium cut of tuna that is so delicious, yet convenient, that it can be enjoyed on its own at anytime," said Lisa Henriksen, Vice President of Marketing at StarKist Seafood.
XYIENCE Launches Xenergy
XYIENCE is bringing the energy drink phenomenon to the next level with the introduction of Xenergy, a sugar-free ultra-premium energy drink that contains zero calories and is vitamin fortified. According to XYIENCE, Xenergy has been scientifically engineered to provide quick, sustained, and lasting energy without the crash normally associated with energy drinks. Xenergy is currently being offered in Clear, Big Apple and Cran/Razz flavors.
Special K Line To Include Protein-Enhanced Products
Special K is offering women simple shape-management solutions without having to skimp on great taste or convenience, with the introduction of Special K2O Protein Water, Special K Protein Meal Bars and Special K Protein Snack Bars. The protein-enhanced products are available in the Diet and Nutrition sections of grocery and drug stores.
"Special K's new protein-enhanced products offer delicious, convenient and wholesome solutions to help consumers stay on track to achieve their weight goals," said Mark Baynes, Senior Vice President, Marketing, Morning Foods Division, Kellogg Company.
Glow After Dark By JLo Fragrance Launches Nationwide
Jennifer Lopez's new fragrance, Glow After Dark by JLo, epitomizes all things night. The new fragrance, a sexier side to the Glow By JLo portfolio, is inspired by the bond between friends and the journey and possibilities of a "girls night out." The Glow After Dark by JLo fragrance launches nationwide in December 2006 and is part of the Coty Prestige brand portfolio.
Palm Names B. Keast Sr. V.P., Mktg.
Palm, a leader in mobile computing, has named Brodie Keast as its Senior Vice President, Marketing. Keast is responsible for the Company's product strategy and mobile-computing roadmap for consumers, mobile professionals and businesses, as well as for marketing and brand-building aimed at expanding Palm's presence around the world. Keast was formerly Senior Vice President and General Manager of Consumer Electronics at Seagate Technology.
Porsche Cars NA Appoints D. Pryor V.P. Of Mktg.
Porsche Cars North America has appointed David Pryor to the position of Vice President of Marketing. Pryor has been with Porsche for eight years, most recently as head of the Product Planning and Market Research Group.
Walt Disney Internet Group Promotes Halamandaris To V.P., Mktg.
The Walt Disney Internet Group has promoted Trish Halamandaris to Vice President Marketing and Carrier Sales. In this role, Halamandaris will continue to lead the unit's Carrier Sales and Marketing organization as well as oversee its consumer and partnership marketing and market research efforts. Previously, she served as Director of Marketing and Carrier Sales, North American mobile at WDIG.
News America Marketing Partners With A&P To Include SmartSource
News America Marketing has formed an agreement to deliver a wide array of in-store marketing programs under the SmartSource ® brand name to A&P supermarkets.
The SmartSource portfolio will be available in January of 2007 across all A&P supermarket outlets and will include at shelf coupon dispensers, shelf messaging, floor advertising and shopping cart advertising on an exclusive basis.
Diner Vision Digital Signage Network Increases Sales For Advertisers
The Diner Vision Network is a digital signage network that is used in diners and funded by ad sales. Each diner location runs local and regional advertising mixed with public service announcements, news, weather, sports and traffic information.
The Diner Vision Network is built using the Helius MediaSignage solution and is connected using the Microspace VELOCITY point-to-multi-point satellite network. Ad content is updated daily and news, weather, sports and traffic information is updated every 30 minutes.
"We knew that the advertising landscape was changing and that putting digital advertising in front of people while they waited was a winner," said Craig Presser, CEO of OOH Vision Networks, which runs the Diner Vision network. "Our diner clients are reporting a reduction in perceived wait time and an increase in store sales and profitability. Out advertising clients are reporting increased business from diner patrons who saw their ads on the Diner Vision Network."
For more information on OOH Vision Networks call 732-335-8700 or visit www.oohvisionnetworks.com. For more information about Helius, call 801-764-9020 or
(Web site) www.www.helius.com
Burger King & Konami Offer Dance Dance Revolution Toy Premiums
Burger King Corp. and Konami Digital Entertainment are delivering the fun and excitement of the best-selling dance video game, Dance Dance Revolution, to children everywhere this holiday season. Participating Burger King restaurants are offering one of eight exclusive Dance Dance Revolution toy premiums with each purchase of a Kids Meal.
Burger King is supporting the program with a fully-integrated marketing campaign that includes television advertising, in-restaurant merchandising, custom DDR themed Kids Meal bags and cups and an online micro site. A display inside Burger King restaurants will showcase all of the DDR premiums that cane be collected throughout December. The toys are enclosed in a plastic display case near the ordering counter for all customers to see.
"Dance Dance Revolution is a unique, entertaining resource that allows kids of all ages to have fun wile being physically active," said Martha Thomas Flynn, Senior Director of Sponsorships and Promotions, Burger King Corp. "By providing DDR toy premiums with Burger King Kids Meals, the DDR promotion encourages families to share in both meal time and play time."
Access 360 Media Adds Three Executives
Access 360 Media, a leading entertainment network targeting the young adult consumer, has named Lauren de la Fuente Senior Vice President of Strategic Partnerships and Marketing; Jeff Elgart, Senior Vice President, Advertising Sales; and Christopher Goumas as Vice President, Retail Development.
"With Lauren's strategy and know-how, Jeff's sales experience and Christopher's knowledge of the retail business, we have the top minds in the industry on board to make this cutting edge company a mainstay in multi-platform youth marketing," said Lon Otremba, President.
Above All Offers Large Format Digital Graphics
Above All Advertising provides digitally printed high quality, high resolution, large and grand format banner prints for indoor and outdoor use. Any size, color or design can be created with the latest in banner printing technology. The Company's large and grand format printers produce quality banners at great prices. Materials used include Vinyl, Paper, ABA Tex Fabrics, Wallpapers, Textured Media and Adhesive Vinyl. Banners are made with top grade media and only the finest quality solvent inks are used. For more information, contact Above All Advertising, Inc., 9080 Activity Road, Suite A, San Diego, CA 92126; (Tel) 866-552-2683, 858-549-2226, (Fax) 858-777-3537, (Web site) www.abovealladvertising.net
Proprint Offers P.O.P. Wobblers
Proprint Services produces of point-of-purchase materials including standees, posters, static cling, basewrap and wobblers. Produced on hop syn, card stock or styrene, the litho printed four color process wobblers are die cut into shapes for increased impact. At the retail level, the ability of the wobblers to dangle draws the consumers' attention to your product, which leads to increased sales. The Company's fast turnaround ensures that wobblers are manufactured on time and on budget. For more information, contact Proprint Services, Inc., 5621 Finch Avenue East Unit #5, Toronto, Ont. Canada M1B 2T9; (Tel) 888-776-7768 ext. 246, (Fax) 416-754-3119, (Web site) www.pop-online.com
Dimensions Displays Introduces D3 Display
The new D3 Display is a unique free standing display system, which combines ultra slim lightscreens, leaflet dispensers and poster holders, as well as illuminated product display shelves. The lightscreens use LED technology recessed into clear acrylic panels. With an overall thickness of just 3/8" and low energy consumption, they provide a state of the art light box with a minimum 5 year life guaranteed. Back lit graphics are conveniently attached and easily changed using snap fit magnets. All D3 Display components are lightweight and of high quality making the display stand both portable and durable. The eye-catching D3 Display is perfect for exhibits, conference venues, retail environments and reception areas. For more information, contact Dimensions Displays, 220 Royal Crest Ct Unit 17, Markham/On., Canada, L3R 9Y2, (Web site) www.d4displays.com
McAdam Named President of MC2
MC2, www.mc-2online.com,a leading experiential marketing agency, has named. McAdam President of the Company. McAdam joined MC2 in 2004. During his 20-plus years of exhibit and event industry experience, he served as Senior V.P. Manufacturing for Exhibit Dynamics and Senior V.P. Eastern Operations for Exhibitgroup/Giltspur.
Back 2 Health Offers Show Chair
The Back 2 Health Show Chair is designed to help your body feel good all day long, especially throughout the long hours of a trade show. Jerry Zelm, a Doctor of Chiropractic for 33 years, developed the chair to meet the needs of those individuals who spend much of their day sitting. The chair is available in two sizes and folds easily to 6 ½". It is contoured for comfort, wider than other chairs and presents a sturdy oak elegance. For more information, contact Back 2 Health, 880 E. Summit Avenue, Oconomowoc, WI 53066; (Tel) 262-567-4999, (Web site) www.back2healthonline.com
