Michelob Golf Spectacular Grabs Consumer Attention
Anheuser-Busch is using this Michelob Golf Spectacular display to promote the Michelob family of beers to the golf enthusiast in an effort to increase brand awareness and sales. The display is positioned on the stacks of beer cases to increase the range of visibility. Featuring the golf bags in 3-D provides a realistic effect and grabs consumer attention. More than 1,000 displays were distributed to retail liquor stores and supermarkets.
The Michelob Golf Spectacular was designed and produced by Rapid Displays of Chicago, IL; display graphics were produced by The Sparks Agency.
Starbucks Launches In-store CD Burning Service
Starbucks Coffee Company, through its Hear Music brand, has launched a retail digital music service, enabled by HP, that makes it easier for customers to discover, acquire and enjoy music while they enjoy their coffee.
The Company recently opened the Hear Music Coffeehouse in Santa Monica, CA and plans to deploy the Hear Music CD burning service to select Starbucks stores, offering customers the ability to burn more than 20,000 full length albums and hundreds of thousands of songs available from a comprehensive digital library. Customers can enjoy a Starbucks beverage while sitting at the Hear Music listening bar, which is staffed with music experts who can personally suggest new artists and guide customers to new genres, while burning a personalized CD. Customers can also explore themed recommendations throughout the store at listening stations featuring music, video and editorial format including Hear Music's series of Artist's Choice CD interviews.
"Innovations like our exclusive music compilations, the Starbucks Card and placing Wi-Fi access in Starbucks stores have transformed the way that millions of our customers enjoy their coffeehouse experience," said Howard Schultz, Starbucks Chairman. "As a result, Starbucks is well-positioned to deliver this unparalleled music service."
Canandaigua Wine Offers New Flavor Introductions
Canandaigua Wine is offering new flavor introductions from two of its top-selling brands. Arbor Mist is introducing its new Island Fruits Pinot Grigio flavor, and Arbor Mist Wine Blenders is leveraging the success of its recent launch with a new Sangria flavor. Arbor Mist combines varietal wines with a splash of natural fruit flavors to create a lightly carbonated wine product. Arbor Mist Wine Blenders combine fruit and wine in a pre-mixed alcoholic beverage drink.
"These new additions are the perfect accompaniment to spring and summer get-togethers with friends and family," said Josie Pagani, Marketing Director for Canandaigua Wine.
Beginning this May, the Company is launching a multi-million dollar advertising campaign to co-introduce Arbor Mist Island Fruits Pinot Grigio and Arbor Mist Wine Blenders Sangria to consumers. Eye-catching point-of-sale materials will attract consumers as they visit retail and on-premise venues during the major summer holidays.
Nike Debuts Air Jordan XIX
Jordan, a division of Nike, is introducing the Air Jordan XIX, the latest version of the Air Jordan basketball shoe franchise. The lightest and most supportive Air Jordan sneaker to date features the ultimate combination of sport and style. "With the Air Jordan XIX, we have succeeded in blending new materials, cutting-edge technology and true Jordan brand fashion appeal to create an unparalleled shoe, both in style and substance," said Tate Kuerbis, senior footwear designer for Jordan. Marketing support includes print, online and television advertising.
Miller Beer Introduces 'Fridge Pack' Nationwide
Miller Brewing Company is making its Miller Lite and Miller Genuine Draft available in new packaging designed to fit conveniently into home refrigerators. Miller is the first to bring the "Fridge Pack," a popular consumer package in other beverage segments, to the brewing industry. Miller Lite and Miller Genuine Draft fridge packs are available nationwide.
"This is the next milestone for Miller as a brewer and marketer," said Bob Mikulary, Exec. V.P. for Marketing. "We have already given beer drinkers the best reasons to choose Miller products-the quality and taste of our beers-and now we are giving them the convenience and ease for all their take-home beer occasions with the 'Fridge Packs.'"
OT Grooming Products For Tween And Teen Guys Introduced
OT, a complete line of personal care products developed exclusively for tween and teen guys, has been launched in Target stores nationwide and in Meijer stores throughout the Midwest. OT, a licensed trademark of The Procter & Gamble Company, is based on two years of research and development, which revealed that 90% of America's 22 million boys age 9-16 play sports and these boys were a hugely underserved market in the personal hygiene department. The OT products were tailored to this interest in sports, from the brand name that stands for OverTime to the red and yellow packaging complete with black sports grips. The initial line-up includes products in hair care, antiperspirant/deodorant and personal cleansing. The OT line will be manufactured, distributed and marketed by OT Overtime LLC.
New Pepsi Edge Offers 50% Less Sugar, Carbs & Calories
Pepsi-Cola North America is launching Pepsi Edge, the first full-flavored cola with 50% less sugar, carbohydrates and calories than regular colas. Pepsi Edge delivers its full-flavored cola taste through a blend of Splenda and high fructose corn syrup. The national rollout begins late this summer supported by advertising, marketing and in-store activity.
"This product hits the sweet spot with a great balance of taste, diet needs and Pepsi persona," said Dave Burwick, SVP and Chief Marketing Officer.
Allied Domecq Appoints S. Hunt Sr. V.P., Mktg.
Allied Domecq Spirits has appointed Simon Hunt Senior V.P. of Marketing. He joins the North American Spirits business from Allied Domecq Spirits and Wines, PLC, where he served as Senior V.P. of Innovation. In his new position, Hunt will oversee the marketing strategies for all Allied Domecq Spirits, NA brands, including Kahlua, Stoli, Maker's Mark and Courvoisier.
Nikon USA Announces Mktg. & Sales Executive Promotions
Nikon Inc., promoted David C. Lee to Senior Vice President, supervising the Marketing, Sales, Communications and Internet Development departments. In his new role as Senior Vice President, Richard LoPinto will manage the newly created Product, Technology and Engineering department. Jerry Grossman has been promoted to V.P. of Marketing and will oversee marketing and planning for all Nikon imaging products. Joseph Carfora has been promoted to V.P. of Sales. Jay Vannatter has been promoted to National Sales Manager responsible for the Photo Specialty Division. Steven Heiner will assume his new role as General Manager for Marketing, Digital SLR cameras and Nikkor lenses. In his new position as General Manager for Marketing, Ed Fasano will manage marketing of film SLR cameras and system accessories, Nikon Mall and Nikon DealerNet.
Mechtronics Appoints Hopkins And Malley In Creative Dept.
Mechtronics, a White Plains, NY-based designer and manufacturer of global merchandising solutions, has appointed Simon Hopkins, Design Manager and Timothy Malley, Senior Industrial Designer in its Creative Department. Both positions report directly to Keith Arndt, Mechtronics' V.P. of Creative.
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