"Miller High Life's revitalization focuses on traditional values of simplicity, hard work and common sense, values shared by its drinkers," said Bruce Winterton, Category Brand Director. "Miller High Life's timeless brand and its recharged packaging, advertising and promotions will further strengthen its appeal to Miller High Life loyalists, while attracting a new generation of beer drinkers."
New packaging marks a return to the sleek, tall bottle design and its most memorable images including the "Girl in the Moon," a Miller symbol dating back to the turn of the century, and the statement that says it all about the brand's quality, "The Champagne of Beers."
Later this summer, the brand is launching a baseball promotion in which consumers 21 years and older can win season tickets to their favorite Major League Baseball team. This promotion will be followed by a second promotion later this fall.
Miller High Life's new image will be reinforced at retail both on and off premise. New packaging will be featured on off premise displays and merchandising materials, including posters, signs and case cards. The new 12-ounce bottle will serve as the perfect on-premise sampling opportunity, and will be supported by on-premise merchandising materials, including tap knobs and neon signs.
"This latest agreement provides additional strength to our branded sandwich program, which is a key part of our company's homemeal replacement activities," said David R. Clark, WSMP President and Chief Operating Officer. "We expect this program to create excitement with retailers who will now provide customers a full line of ready to heat and eat sandwiches under one of the nation's best known restaurant brands."
The new product line will include cheeseburgers, chicken and other lunch and dinner sandwiches. Earlier this year, WSMP announced that it had joined forces with three other national restaurant companies to introduce new lines of sandwiches and burritos to be sold in supermarkets and other retail outlets. WSMP has also revealed plans for a complete line of lunch and dinner sandwiches to be distributed nationally under the Checker's Drive In Restaurant and Rally's Hamburger brands. The burritos will be sold under the Green Burrito brand. In all cases, the products will be distributed by WSMP's prepared foods division in Claremont, NC.
The first Foodini's, which recently opened in San Ramon, CA, is one of several pilot stores scheduled to open this year in Northern California and the Phoenix area.
"Chevron's mission is to become a leading convenience retailer, not just a purveyor of gasoline," said Dale Walsh, Manager of Retail Development for Chevron Products Co. "We can accomplish this by making our customers' lives easier. Foodini's was created in response to the ever-growing need for quality meals that fit into busy lifestyles."
The Nature L line was developed using the latest techniques of extraction to harness nature's most effective ingredients. Each of the seven hair care products contain three active plant or marine extracts which work in synergy to leave hair looking healthy and beautiful. The selection of four shampoos insures that every hair type receives tailor made treatment benefits along with three additional products to condition the hair. Superior quality which has come to be synonymous with the J.F. Lazartigue name has been translated perfectly to the Nature L line.
"This pizza is definitely not for the faint of heart or the week-kneed and that's why our advertising asks, "Can you handle it?'," said Randy Gier, Chief Marketing Officer of Pizza Hut, Inc. "The Sicilian Pizza is for those who crave extreme flavor and intense experiences and want to satisfy their craving to indulge."
The Sicilian Pizza will be supported by television, radio and print advertising as well as in-store promotional materials, created by TLPartnership of Dallas, TX.
"This is the kind of innovation that originally made Snapple a great brand," said Michael Sands, Vice President of Marketing for Snapple. "It's the first shelf-stable beverage to contain dairy blended with fruit juices and purees utilizing unprecedented technology."
WhipperSnapple is available in four flavors: Orange Dream, Peach Mango, Strawberry Banana and Pineapple Orange. There are also two herbally enhanced "Power Smoothies" in the WhipperSnapple line. Berry is infused with ginseng, echinacea and bee pollen, while Citrus offers gingko biloba, spirulina and wheatgrass. With less than one gram of fat per serving and no cholesterol, WhipperSnapple can serve as a meal replacement, nutritious snack, afternoon "pick-me-up," or a treat.
Triarc Beverage Group is supporting the WhipperSnapple launch with a national television, radio and print advertising campaign as well as heavy in-store merchandising including table tents, static clings, shelf talkers, window decals, ceiling danglers and a consumer sampling program.
Triarc has also introduced Snapple Farms 100% juice line. Packaging graphics feature a "Farmer Snapple" character designed by The Coleman Group, a marketing design consulting firm headquartered in NYC.
"Snapple Farms, one of our first packaging initiatives after acquiring the Snapple brand line, gave us an opportunity to reinforce Snapple's uniquely innovative, youthful, energetic image," said Karen Smith, Snapple Packaging Manager. "We wanted Snapple Farms to be perceived as lighthearted, almost quirky with a look that speaks of the natural down-hominess of the product."
Five 100% juice flavors comprise the single serve Snapple Farms line: Dixie Peach, Apple, Cranberry Apple, Orange Grove and Pink Grapefruit, all of which are distributed in 12 fluid ounce bottles.
Gage Marketing Group is a diversified marketing agency with divisions in promotional marketing, direct marketing, technology marketing, in-store marketing, etc.