Creative World

Week of March 28, 2011

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FGX Displays Reading Glass Collections

FGX International, Smithfield, RI, a leading designer and manufacturer of non-prescription reading glasses, has launched a collection of non-prescription reading glasses designed specifically for the independent gift and specialty retail channels. FGX will market the collections under the Corinne McCormack® and Optique™ by Foster Grant® brands, providing retailers with options for a wide range of fashionable reading glasses at various price points.

Entry into this important category is a logical extension of FGX’s commitment to the over-the-counter reading glass category. FGX is the market leader in both non-prescription reading glasses and non-prescription sunglasses The Company will provide the independent gift and stationery retailer reading glasses with fashion-forward styling, affordable retail pricing, and attractive, functional point-of-purchase displays. (Web site) www.fgxi.com

CBX Creates New Identity And In-Store Environment For Toot'n Totum's C-stores

CBX, a strategic branding and retail design consultancy, has completed a new prototype design for Toot'n Totum, a 62-unit privately held convenience store/gasoline retailer based in Amarillo, Texas. CBX completed a new identity for the store and Toot'n Totum's new private label fuel brand, as well as a complete interior décor package with elements that can be rolled out to future sites.

The 3,500-square-foot store and eight-pump fuel center's design takes full advantage of the highly visible site with a bright and sleek interior punctuated with bold graphics and Toot'n Totum's signature red accented with green. Rather than spelling out "Toot'n Totum" as in the past, the new logo has been distilled to a single "T" encircled by horizontal lines that suggest high energy, ease and speed. The illuminated stylized "T" accompanies the Toot'n Totum name on both the gas canopy and storefront at the site, the first of several new locations expected to feature the chain's private label gasoline. Inside, the logo draws attention to the store's expansive self-service fountain beverage area. Cold beer to-go can be found in the enlarged, though sleek, cooler area, located across the store from the fountain beverage bar. White painted metal merchandise fixtures suggest cleanliness and enables the store's selection of snacks to pop. Customers can also find a hearty range of "Hot'n Fresh" foods near one of the store's two entrances. (Web site) www.cbx.com

BULBRITE Displays New LED Desk Lamps

BULBRITE has introduced a bold, retail display to promote its new LED desk lamps. The four color, two-sided merchandiser features eye-catching signage highlighting the LED desk lamp names, with panels designed to match their distinctive packaging colors and designs. This durable display was crafted with two circular shelves, enabling retailers to showcase four LED lamps. The freestanding the floorstand has a height of 6 feet and a base diameter of 25 inches.

United Supermarkets Extends NuVal™ Nutritional Scoring System To All 50 Stores To Help Shoppers Make Healthier Food Choices

United Supermarkets has now made available the NuVal™ Nutritional Scoring System in all 50 of its stores. Last year, the company became the first supermarket chain in Texas to introduce the NuVal system, rolling it out in 14 "specialty" stores, including all 10 Market Street locations. Shoppers can now find the NuVal scores on shelf price tags in all locations of United Supermarkets, Market Street and Amigos United.

The NuVal system enables United guests to make quick and easy nutritional comparisons between foods on supermarket aisles. Developed by an independent panel of nutrition and medical experts from universities and health organizations, the simple NuVal system rates all foods and beverages on a scale of one to 100 based on a variety of nutritional characteristics. Each product's score is determined by the presence of more than 30 nutrition factors including carbohydrates, proteins, fats, cholesterol, sugar and sodium; the higher the NuVal score, the better the product's nutrient value. Once an item's NuVal score has been calculated, United includes it on shelf tags and other in-store signage in virtually every food department, helping families make easy, educated decisions about their food purchases to help improve overall nutrition.

"Understanding all the facts on an item's nutrition panel can be complicated and overwhelming, and then non-packaged foods such as fresh produce traditionally don't offer any nutrient information," said Tyra Carter, United's corporate dietitian. "The NuVal system provides our guests with the resource they need to evaluate all kinds of foods - from apples to potato chips to yogurt - and fine-tune their family diets to suit their unique tastes and nutrition needs."

Kodak Named Consumer Digital Camera Partner Of Burton Snowboards

Kodak has been named the Consumer Digital Camera Partner of Burton Snowboards and the Burton Super Demo Tour. Kodak is also introducing a special KODAK PLAYSPORT Video Camera, BURTON Edition. It features an orange pixilated design resembling the Burton Custom 154 Snowboard, one of Burton's most popular products.

"Burton is a great brand for Kodak to align with to market and sell our KODAK PLAYSPORT Video Camera, a product designed for adventure, which Burton fans can certainly relate to," said Phil Scott, Vice President of Marketing, Digital Capture and Devices, Kodak. "Whether jibbing or freestyling, the KODAK PLAYSPORT Video Camera, BURTON Edition makes it fun and easy to capture and share your moments in full HD."

At the 10-city 2011 Burton U.S. Super Demo Tour, Kodak will showcase and demonstrate its new KODAK PLAYSPORT Video Camera, BURTON Edition. Fans will have the opportunity to take the camera out for a test ride and also have a free souvenir picture taken in the KODAK Photo Zone.

Immerz Forms Retail Partnership With Play N Trade

Immerz has partnered with leading video game retailer Play N Trade for the upcoming launch of its KOR-fx full sensory immersion gear. The KOR-fx device can be pre-ordered at more than 200 Play N Trade retail stores across the US and in Canada. In select Play N Trade stores, customers will be able to try out KOR-fx first-hand at special in-store demo kiosks.

"We are thrilled to be partnering with one of the fastest growing video game franchises in the world to launch KOR-fx," said Shahriar S. Afshar, Immerz' CEO and CTO. "Play N Trade's strategic focus on in-store gaming demos gives us a unique opportunity to bring the KOR-fx experience directly to the gamers, who will immediately appreciate the directional full immersion and competitive advantage that KOR-fx provides."

"KOR-fx is the most exciting breakthrough for gamers in years," said Play N Trade CIO Sean Finnigan, "Bringing this type of game-changing experience to our stores and our customers first is what Play N Trade is all about." KOR-fx, a new form of acousto-haptic technology, will revolutionize the way consumers experience different forms of multi-media. Using the human body itself to create a more powerful sense of immersion, the KOR-fx enhances game playing, movie watching, and music listening. By delivering nearly imperceptible vibrations to select areas of the chest, KOR-fx activates neural pathways that subconsciously monitor vibrations of the chest cavity that naturally occur when speaking, laughing or crying, providing the user with a directional full sensory immersive experience and a heightened emotional, sensory response to whatever entertainment they are enjoying.

THQ And Mattel Enter Multi-Year Alliance To Publish And Market Video Games

THQ plans to develop and publish video games under a new, multi-year alliance with Mattel. Extending deep into Mattel's broad portfolio of popular brands, the agreement with Mattel builds on THQ's strength in kids and family games, and includes plans to produce and distribute video games based on Mattel's Barbie®, Hot Wheels® and Fisher-Price® brands. The companies will also collaborate to expand the video game and interactive potential of newer properties such as Monster High™ and longtime Mattel favorites such as Rock 'Em Sock 'Em® Robots, Masters of the Universe®, Polly Pocket™ and others.

The multi-platform deal will focus on THQ designing, developing and marketing games for consoles and handheld systems; personal computers; mobile devices and social networks; and popular online gaming portals such as Xbox Live® Arcade, Playstation® Network and Nintendo WiiWareTM Network. THQ also plans to bring Mattel's brands to its popular uDraw GameTablet™. Pictionary™, one of the first titles for the uDraw GameTablet, and based on the popular Mattel game, showcases the technological and creative potential of the new relationship - and the opportunities to combine world-renowned brands with new concepts in digital entertainment.

"Mattel is synonymous with play and as such we continually seek creative opportunities to generate new ways to play with our brands," said Chuck Scothon, General Manager of the Mattel's Digital Network. "Partnering with THQ extends the connection consumers have with our brands to a deeper multi-platform experience with video games for kids and family audiences."

Green Giant Introduces Four New Valley Fresh Steamers Varieties

Green Giant® Valley Fresh Steamers® blends introduce four new color-rich varieties. Cooking frozen vegetables can be a challenge, but Green Giant has taken the mystery out of doing so. Printed directly on the bag, the Green Giant Cook Sensor is the secret to sensational steaming: simply follow the directions on the package to cook Valley Fresh Steamers in the microwave, and the Green Giant Cook Sensor reads "done" when the vegetables reach steamed perfection.

Steve Finnie, Green Giant Marketing Manager, said, "With the four new Green Giant vegetable medleys, vegetable variety is as convenient as it is delicious, and the new Green Giant Cook Sensor means your vegetables will be perfectly steamed for optimal taste every time." Available in 11 oz., stand-up bags with easy-to-open tear notches, the new Valley Fresh Steamers blends include: Nature's Blend - Baby carrots, green beans, sliced yellow carrots and sweet red pepper strips lightly tossed in an herb-infused extra virgin olive oil sauce. Farmer's Blend - Cauliflower florets, sugar snap peas, julienne carrots and dried cranberries lightly tossed in a butter sauce. Valley Blend - Broccoli florets, carrots, and golden cauliflower lightly tossed in a garlic butter sauce. Market Blend - Sliced carrots, zucchini, Roma tomatoes and yellow bell pepper strips lightly tossed in an herb-infused extra virgin olive oil sauce.

Pactiv's New Hefty Basics Paper Plates Serve-Up Biodegradability, Strength And Value

Pactiv Corporation, maker of Hefty® brand products, has introduced a new value line of disposable paper plates that are compostable and deliver the strength and value consumers expect from the Hefty® brand. Free of inks, dyes or coatings, the new Hefty® Basics™ paper plates are biodegradable in home composting. Environmentally-conscious consumers will enjoy the guilt-free convenience of using disposable plates for serving family meals or entertaining a gathering of friends during a football or basketball game party. These microwavable plates are competitively priced to deliver superior value without busting the budget and are designed to deliver the strength needed to support most any meal. John Schwab, senior vice president and general manager, Hefty Consumer Products, said, "Hefty® Basics™ paper plates deliver the functionality, strength and value consumers demand while being an environmental alternative." Hefty® Basics™ paper plates are available at select grocery stores throughout the Northeast.

Herr's® Introduces Hot Sauce Flavored Potato Chips

Herr's Foods has combined forces with TW Garner Food Company to create the new Herr's Hot Sauce Flavored Potato Chips, which combine the fresh, great-tasting Herr's Ripple Potato Chips with the famous three-pepper zing of Texas Pete® Hot Sauce. The partnership to create the Hot Sauce Flavored Potato Chips evolved from the growing trend toward flavored chips, and the product was developed in just a few short months.

"Texas Pete Hot Sauce fans use our products on a wide variety of snack foods and entrees and everyone loves a tasty potato chip," said Glenn Garner, Director of Marketing for TW Garner Food Company. "We're sure consumers will welcome Herr's Hot Sauce Flavored Potato Chips with the authentic spicy taste of Texas Pete built right into a fantastic Herr's potato chip."

iWatchz Launches Carbon And Jelly Collections

iWatchz has launched the Carbon and Jelly Collections. The company's first product line, the Q Collection®, launched in over 250 Apple stores nationwide. The Jelly Collection features a translucent-coloured nanoclipz system and matching vibrant silicon watchbands in pink, orange, red, green, blue, white and grey. The Carbon Collection features a matte-black aluminum nanoclipz system and a carbon watchband accented with coloured stitching available in six colours. The Carbon Collection is by far the most high-end and stylish product on the market, while the Jelly Collection was developed for a younger audience with vibrant colours and softer, more flexible watchbands.

Nike And TomTom Unveil Game-Changing Nike+ SportWatch GPS

NIKE and TomTom have collaborated to create the Nike+ SportWatch GPS Powered by TomTom. The new running watch will provide athletes with the most dynamic and motivational running experience thanks to its unique functionality, beautiful design, and direct connection to www.nikeplus.com, the world's leading running community with almost 4 million members. The Nike+ SportWatch GPS is designed for high performance with an extremely clear and readable user interface that delivers the information necessary to the user while in-run. It adds personalization and motivational features to the running experience, including audible sounds, challenges, run reminders and more. "The Nike+ SportWatch GPS is a game-changing product that furthers our commitment to provide all athletes with unparalleled motivation and the tools to get better," said Stefan Olander, VP of Nike Digital Sport. The Nike+ SportWatch GPS is scheduled to be at retail stores in the U.S.

New REESE® Minis Launch

The REESE® brand, makers of REESE® Peanut Butter Cups, has unveiled the latest mini-innovation in candy snacks - REESE® Minis, the smallest REESE® Peanut Butter Cups ever. REESE® Minis, from The Hershey Company, are only slightly bigger than a button and feature the same delicious taste of the traditional REESE® Peanut Butter Cups in a smaller, unwrapped version that lets REESE® lovers easily enjoy their favourite treat anytime, anywhere. REESE® Minis are available at mass, grocery, drug and convenience stores across Canada.

New BK STUFFED STEAKHOUSE™ Burger Is First-Of-Its-Kind Menu Addition

Burger King is spicing up its menu from the inside out with the introduction of the new Jalapeño & Cheddar BK STUFFED STEAKHOUSE™ burger. This premium sandwich packs a flavorful punch of robust ingredients with bits of jalapeño peppers and Cheddar cheese inside the flame-broiled burger that's topped off with poblano sauce, tomatoes and lettuce on a premium bakery bun. The Jalapeño & Cheddar BK STUFFED STEAKHOUSE™ burger is available for a limited time only at participating BURGER KING® restaurants nationwide. "Our guests have expressed their love for our quality burgers, and we know that they enjoy the bold combination of spicy and cheesy in a big way," said Jonathan Muhtar, vice president, global product marketing and innovation, Burger King Corp.

New Citi ThankYou(SM) Prestige 2G Card Added To Its 2 G Family Of Credit Cards

Citi and Dynamics Inc. announced plans for Dynamics' Card 2.0® technology to power a new Citi credit card, the Citi ThankYou(SM) Prestige 2G Card, which Citi intends to pilot later this year. The Citi ThankYou Prestige 2G Card is part of the new Citi ThankYou credit card suite that Citi is launching. Citi, a leading innovator in cards and payment technologies, is currently conducting a pilot of the Dynamics' Card 2.0® technology with a selected group of its existing customers. The Citi ThankYou Prestige 2G Card pilot card will feature two buttons on the front of the card that allows customers a new way to redeem reward points with the push of a button at the time of checkout. The cardmember has two options with the new Citi 2G cards: if they select the button "Regular Credit," they can pay for their purchase with credit as they normally would, or they can select the "Request Rewards" button that would allow them to request to redeem points or cash rewards with a simple swipe of the card.

Hanvon Unveils Industry's First Large-Screen, High-Resolution eReader

Hanvon, a leading global e-book manufacturer, has unveiled the Hanvon WISEreader E920, the industry's first large-screen, high-resolution e-book reader. The Hanvon WISEreader has a 9.7 inch screen and 200 dpi resolution, which provides some of the crispest and sharpest images ever seen on an E Ink-powered device. The eReader will be available by June 2011. The Hanvon WISEreader is the perfect eReader for the traveler on the go, or those that do not want to remember to recharge their e-book reader. The WISEreader has a standby battery life of 15 days, and can read more than 10,000 pages before requiring a recharge.

Dell And T-Mobile USA Unveil Streak 7

Dell and T-Mobile USA have unveiled Dell's new 7-inch Android™ tablet, the Streak™ 7, both companies' first 4G capable tablet specifically designed for the super-fast mobile broadband speeds of T-Mobile's 4G network and the ultimate entertainment hub for families and consumers craving a rich multimedia and web experience both at home and on-the-go. Portable, passable and easily shared, the Streak 7's brilliant seven-inch WVGA touch screen with Gorilla® Glass is ideal for Web browsing, streaming video, watching TV and movies, reading books and magazines or playing games virtually anytime, anywhere. The Streak 7 features Google's™ Android 2.2 operating system, a dual core 1GHz NVIDIA Tegra 2 processor and full support for Adobe® Flash® Player. Preloaded with a variety of compelling content and applications from T-Mobile, the Android-powered tablet also has access to more than 100,000 applications, games and widgets from Android Market™.

iTwin Offers Easy Remote File Access In The Palm Of Your Hand

iTwin has announced the U.S. general availability of its new iTwin Remote File Access device. The iTwin is comprised of two identical parts that resemble a standard USB drive. When one end of the iTwin goes into the main computer, its matching half, or "twin," can be activated on any PC with an Internet connection, enabling immediate access to files from one computer to the other. iTwin allows users to share, copy or back-up work documents, digital music and photo libraries, or general files and folders needed from the road.

"Given the fast pace of both professional and personal lives today, people appreciate the option of instant access to their files without requiring them to haul around multiple devices," said iTwin co-founder and COO Kal Takru. "iTwin users can travel without a laptop, and without the risks associated with USB flash drives or the storage limitations of the cloud. Safe, effective, and utterly portable, iTwin gives you the freedom to be productive while leaving the bulk behind."

McDonald's Serves Up Whole Grains, Fresh Fruit With New Fruit & Maple Oatmeal Available All Day

McDonald's kicks off the new year with the national introduction of its new Fruit & Maple Oatmeal available for customers at breakfast and throughout the entire day. Delivering two of the three recommended daily servings for whole grains and about a half cup of fruit, Fruit & Maple Oatmeal is McDonald's first new breakfast offering since 2008. Combining the perfect harmony of flavor, McDonald's Fruit & Maple Oatmeal is prepared with 100 percent natural whole grain oats, light cream and brown sugar, and topped with diced, fresh red and green apples, dried cranberries and two types of raisins. As part of McDonald's ongoing commitment to customer choice, every bowl of Fruit & Maple Oatmeal is freshly prepared upon request: customers may order it with brown sugar or without brown sugar for those who prefer a less sweetened option.

"With McDonald's Fruit & Maple Oatmeal, we're offering a portable, affordable and balanced breakfast solution to help customers start their day right," said Senior Director of Nutrition Cindy Goody.

XPAND Presents First Personalized 3D Electronic Eyewear

XPAND has introduced the new YOUNIVERSAL series 3D electronic eyewear that optimizes the 3D experience by modifying the 3D parameters specifically for each user and for different 3D environments. The high-end electronic eyewear offers unprecedented personal optimization, full HD 3D performance, advanced interoperability between all 3D devices and market-leading comfort and style. Using a specialized smart phone app, XPAND YOUNIVERSAL glasses can be optimized to address the fact that every human's eyes and facial structure are unique and that each user's viewing requirements and environment are different. Available in black, gray and red in male and female sizes, the new YOUNIVERSAL high-end glasses will begin shipping in April 2011 and will communicate with Infrared (IR), Bluetooth (BT), Radio Frequency (RF) and DLP-Link. The smart phone app will initially be available for Apple iPhone™ and Google Android™ platforms. Maria Costeira, CEO of XPAND, said, "Recognizing that no two people view 3D in the exact same way, we have designed our electronic eyewear to comprehensively address the unique differences in people's vision, the viewing environment and selection of 3D devices. In doing so, we're creating the ultimate 3D experience!"

ReSound Creates Revolutionary Design In Custom Hearing Aids

ReSound, technology leader in hearing aid solutions, has created an innovative proprietary Remote Microphone Technology that enhances natural directivity, spatial awareness and wind noise performance in hearing aids. The Remote Microphone Technology uses a thin tube to connect the hearing aid to a microphone that is tucked into the concha cymba area of the external ear.

"Remote Microphone Technology is a very attractive alternative for hearing aids users that have an aversion to Behind-The-Ear (BTE) instruments," said Dr. Laurel Christensen, Chief Audiology Officer, ReSound. "The placement of the microphone in the concha cymba not only hides it from view, but also improves acoustic performance due to pinna effects."

Polaroid And Lady Gaga Collaborate On Three New Products For Polaroid Grey Label

Polaroid has unveiled Polaroid Grey Label, an original line of products co-designed with Lady Gaga. The inaugural Polaroid Grey Label line is truly expressive of Lady Gaga's artistic vision and includes the GL10 Instant Mobile Printer, GL30 Instant Digital Camera and the GL20 Camera Glasses, a unique new look at how to turn images into a fashion statement.

"I consider myself to be a visionary, not just a songwriter and a singer. I am an artist," said Lady Gaga, Polaroid's Creative Director. "I brought my vision and love of fashion, technology and obsession with the future into all of my work with Polaroid."

Jill Pratt Named Vice President, Marketing For McCormick U.S. Retail

Jill Pratt, most recently Business Director - Flavor Enhancers at McCormick & Company, has been appointed Vice President, Marketing for McCormick's U.S. Consumer Products Division. Pratt fills the position previously held by Lori Robinson, who has been appointed Vice President Corporate Communications, Branding and Culinary Marketing. In her new position, Pratt is responsible for overseeing marketing related activities for all products including strategic planning, advertising and brand management activities. Pratt will report to Ken Stickevers, President, U.S. Consumer Products Group.

Above All Advertising Offers Custom Giant Advertising Flags

Above All Advertising offers custom giant advertising flags, which attract attention whether they are used indoors or outdoors. Above All’s giant advertising flags are designed with durable UV cure inks and high quality, long lasting fabrics. All giant advertising flags come in a carry case There are two sizes available; 21' and 17.' For more information, contact Above All Advertising, 6980 Corte Santa Fe, San Diego, CA 92121; (Tel) 866-552-2683; (Web site) www.abovealladvertising.com

Outwater Plastics Offers E-Z Slatwall

Outwater Plastics offers E-Z Slatwall, high density polystyrene 100% recycled slatwall available in 8 ft. lengths. E-Z slatwall is lightweight, but is engineered to hold 20 lbs. per square foot. The furniture grade quality slatwall comes with pre-finished grooves. The Slatwall has a unique interlocking design for easy installation. It is available in 8 different finishes; stainless steel, ebony/black, cherry mahogany, oil rubbed bronze, walnut/chestnut, burnished copper, snow white and silver. For more information, contact Outwater Plastics, P.O. Box 500, Bogota, NJ 07603; (Tel) 800-631-8375; (Web site) www.outwater.com

Marketing Impact Offers Adjustable Shelf Dividers

Marketing Impact offers Adjustable Shelf Dividers, which adjust to suit most shelf depths. The dividers affix easily to shelves with Snap Bars. Dividers are offered in 2" and 4" heights. The Shelf Dividers may be used with or without Marketing Impact’s Spring Loaded Pushers to keep shelf presentations organized while also deterring theft. For more information, contact Marketing Impact, 50 Planchet Road, Concord, Ontario, Canada, L4K 2C7; (Tel) 800-410-0264, (Web site) www.displaypeople.com

Testrite Visual Products Offers Convex Poster Signholders

Testrite Visual Products offers Convex Poster Signholders, which attract attention with their stylish, elegant design. Single, Double and Triple Signholder units are offered. Graphics are front loaded, and they can be changed easily without disassembling the units. The units accept semi-rigid or rigid self supporting 22" x 28" graphics up to 3/32" thick. The VX35 unit shown is 86" tall. The Signholders are offered with a Satin Silver or Matte Black finish. For more information, contact Testrite Visual Products, 216 South Newman St., Hackensack, NJ 07601; (Tel) 201-543-0240; (Web Site) www.testrite.com. (Web site) www.testrite.com

Trion Industries Offers EWT Shelf-Mount Security Anti-Theft Shelf Management System

Trion Industries offers the EWT Shelf-Mount Security anti-theft shelf management system. With the EWT shoppers can remove only the front-most item, one-at-a-time. The balance of product is secure preventing mass theft while allowing customers to purchase a single item trouble free. An Auto Feed System forwards fresh product for the next sale. The system can be supplied to secure any size product. For more information, contact Trion Industries, 297 Laird Street, Wilkes-Barre, PA 18702, (Tel) 800-444-4665, (Web site) www.triononline.com

Valley Forge Flag Offers Nylon Cutom Blade Flags

Valley Forge Flag offers Nylon Cutom Blade Flags available in many different sizes. The custom printed flags are lightweight and easy to install while providing maximum graphic exposure. For more information, contact Valley Forge Flag, 875 Berkshire Blvd., Wyomissing, PA 19610; (Tel) 610-376-2400’ ((Web site) www.valleyforgeflag.com

Walls + Forms Offers Modular Frame Systems

Walls + Forms now has a modular frame system that can be modified quickly in appearance, color, arrangement, form, function, and even configuration. Most changes can be made without any tools and by untrained staff. The system allows for lightning fast reaction to new product developments, emerging technologies, or unforeseen market shifts. It is simple, flexible and versatile. The modular frame system was designed to incorporate a frame, display plates, and products. It enables easy concealment of cables and power outlets, simple front-loading access to power and wiring, and has a high load-bearing capacity. This is an easy to assemble modular frame system offering simple to change configurations whereby you can add modules to walls in minutes and can change your store color by merely changing the display plates. For more information, visit (Web site) www.wallsforms.com

Alcatel-Lucent Announces NG Connect Program

The retail industry can take advantage of next generation IP networks, including 4G/LTE to create new shopping experiences. The ng Connect Program, founded by Alcatel-Lucent, comprises six new retail-focused solution concepts that highlight the benefits provided by high bandwidth networks. ng Connect Program members have developed the following solution concepts highlighted at CES 2011 which leverage the performance and capacity of 4G/LTE networks to create new opportunities for network operators, manufacturers, retailers and consumers: Virtual Personal Stylist - Alcatel-Lucent, HFMUS, Samsung, TelePresence Tech, [TC]2, Vidyo, and VisionMax showcase an enriched retail experience made possible by 3D telepresence, video conferencing, cloud computing and ultra-high bandwidth connectivity. Gametime Media Table - Alcatel-Lucent, Brass Monkey and MediaTile created a network-connected table which provides advertisements and media in a variety of retail and hospitality environments, enticing customers to "try before you buy" to encourage purchases. Global Bazaar - Alcatel-Lucent and TelePresence Tech worked together to develop an interactive virtual storefront which demonstrates how small producers and manufacturers from around the world can sell their products and extend their global reach through a shared digital retail kiosk in a mall, train station, entertainment venue, or other settings where retail space is not available but there could be interested shoppers.

Media Hotspot - Alcatel-Lucent, Atlantic Records and MediaTile developed a new digital age jukebox concept - perfect for hospitality or small retail environments - that allows consumers the opportunity to purchase their favourite music, movies and more via their mobile phone taking advantage of 4G/LTE connectivity. Virtual Concierge - Alcatel-Lucent, Infrared5, MediaTile, and Samsung created an LTE-connected 2-way video interactive digital platform application providing information - directions, rules, events details or interactive pushed content - through access to a real person, in the language of a traveler's choice. Virtual Venue - Alcatel-Lucent has created a solution concept that allows a fan to experience the best of at-home viewing while in a stadium watching the big game or rock concert. In this demonstration, fans can purchase food and merchandise with a mobile device for delivery to their seat. Fans can access instant replays and live video camera feeds via LTE video support. For more information, visit (Web site) www.ngconnect.org

Planar Systems Introduces Large Format Monitors

Planar Systems has introduced large-format, high-resolution monitors that combine energy-efficient LED backlighting, sleek, yet durable design, and 24x7 reliability. The new Planar EP-Series is offered in 46" and 55" sizes. In addition to the standard black white frames, Planar EP-Series displays can be transformed with custom colors or logos. The Planar EP-Series is less than 2" deep. For more information, contact Planar Systems, (Tel) 866-752-6271; (Web site) www.planardigitalsignage.com

Merchanidisng Inventives Offers Tri-View Three Sided Acrylic Display

Merchandising Inventives offers The Tri-View Three Sided Clear Acrylic Literature and Sign Display. The 9"w x 10"h display is a cost-effective three sided literature holder solution for counter top or table top advertising. The model BL3-0910 is a top loading clear acrylic literature and brochure display that measures - 9"w x 10"h. For more informaition, contact Merchandising Inventives, 1177 Corporate Grove Drive, Buffalo Grove, IL, 60089; (Tel) 847-499-3000; (Web site) www.merchandisinginventives.com

Meridian Zero Degrees Offers Endless Aisle Kiosk

For retailers interested in an endless aisle solution but with limited floor space, Meridian Zero Degrees has launched the RTS Wall-Mount kiosk. The RTS Wall-Mount self-service solution can be either affixed to the wall or an endcap. The device allows customers to check inventory, compare products and order out of stock items. It also saves employee time by allowing customers to find what they need quickly and efficiently. According to Sheridan Orr, the VP of Global Marketing, "For retailers who need to conserve valuable floor space, the wall-mounted RTS is an ideal solution. It is sleek, elegant and can easily be branded for specific products or promotions. Moreover, it can be mounted to be ADA compliant." For more information, contact Meridian Zero Degrees, (Tel) 919-791-5654. (Web site) www.meridiankiosks.com

HP Offers LD4201 Digital Signage Display

The HP LD4201 Digital Signage Display is the ideal solution for business owners who manage their own in-store advertising. This contemporary 42-inch diagonal display showcases full high-definition (HD) images and is built to run up to 14 hours per day, enabling an affordable and attractive signage solution. The commercial-grade HP LD4210 and LD4710 Digital Signage Displays are 42- and 47-inch diagonal models, respectively, and offer continuous full HD native resolutions. DisplayPort "in" and "out" provide compatibility with HP's digital signage players and help simplify cabling requirements for video walls. All models are embedded with HP Media Sign Player technology for simple and straightforward media playing from the display. Pictures, movies and music can loop from a USB stick for the plug-and-play convenience of dynamic digital advertising without the need for a PC or software installation. Visual content is clear and easily readable in areas of high ambient light due to the displays' high brightness and 1,200:1 contrast ratio. Each digital signage display also is equipped with Scaler technology that facilitates creating daisy chains of up to 25 displays for video walls of larger-than-life imagery. For more information on the new HP Digital Signage Displays, visit (Web site) www.hp.com

MeadWestvaco Corp. Offers Tear-Resistant paperboard-security Carton Packaging Solution

MeadWestvaco Corp. is introducing its tear-resistant paperboard-security carton packaging solution, which complements the company's Natralock® security package, and offers brand owners and retailers additional options in security packaging solutions that allow them to display their products on the shelves without the use of obtrusive and expensive security devices. The customizable security carton is ideal for consumer electronics products as it permits shoppers to access the product on the shelf, ultimately improving the brand experience. The recyclable paperboard is made from responsibly-sourced fiber and provides 360° of printable space for brand owners to communicate to shoppers. And while it cannot be ripped open in the store due to its proprietary tear-resistant technology, it can be opened safely when using a pair of household scissors. For more information, visit (Web site) www.mwv.com

Outwater Plastics Offers LED “Thin Lights”

Outwater Plastics offers LED “Thin Lights” for display lighting. These Thin Lights are just 3/8" wide x 1/4" in thickness. The LED’s are supplied in 12" and 16" strips with 3M Peel & Stick Tape and mounting screw for trouble-free installations. Light strips connect end to end. The lights use very little energy; just 2.4W each for the 12" strips and 3W each for the 16" strips. For more information, contact Outwater Plastics, Inc., P.O. Box 500, Bogota, NJ 07603; (Tel) 800-631-8375; (Web site) www.outwater.com

Testrite Visual Products Offers Cool C Walls

Testrite Visual Products offers Cool C Walls, which provide a curved graphics backdrop to attract attention. The C Walls are lightweight and portable and assemble quickly and easily. The 1-1/4" diamater anodized aluminum frame provides strength and durability. Frame structures are available in various heights (from 6' to 10') and various depths (from 30' to 42'). The system packs in a soft travel back. For more information about thie C Wall display, contact Testrite Visual Products, 216 South Newman St., Hackensack, NJ 07601; (Tel) 201-543-0240; (Web site) www.testrite.com

Exponents Offers AIR Portable Exhibit System

Exponents offers the AIR portable exhibit system. AIR combines true portability with enough structure to support computers, monitors, shelving and locking storage cabinets. AIR sets-up easily without tools. AIR packs into “UPS”-able cases.“With AIR™, we have answered the needs of our clients who needed a well-designed trade show product that was more manageable to pack and less expensive to ship,” said Bruce Backer, President of EXPONENTS. “We created this ready-to-ship product with storage capacity as well as style, portability and affordability.” For more information, contact 3280 Kurtz Street, San Diego, CA 92110; (Tel) 800-451-4723; (Web site) www.exponents.com

BobCar® Mobile Showrooms Roll Out

BobCar® Media, LLC rolled out a new fleet of newly patented BobCar electric powered mobile showrooms this year, the first versatile and highly engaging experiential mobile showroom and sales boutique of its kind. BobCar is a result-oriented marketing and sales tool designed to promote customer impulse buying. The mobile vehicles can be positioned in any city nationwide and the new 'green' electric powered fleet is an environmentally viable solution for high traffic urban locations.

Benjamin Cohen, BobCar Media President and Founder, said, "People are drawn to our mobile showrooms, which are placed directly in front of a retail operation. They can handle the products, view an informational video and talk to a trained representative. The customer then is either guided inside the retail facility to a sales associate or has immediate access through the web to purchase the product of their choosing on site at the BobCar mobile showroom."

With a wide range of products able to be displayed, the movable showrooms are colorful and function as a virtual show stopper for passers-by. Promotional offers for rebates are tied to purchases to create a guaranteed means to measure increased store traffic or product sales for the client. (Web site) www.bobcarmedia.com

The Source Uses In-Store P.O.S. Materials To Promote Its 'Tech The Hall' Theme

The Source, an electronics store chain all across Canada, wanted to make a splash. P.O.S. materials in festive colors and shapes to reflect its theme, "Tech The Halls." PROPRINT Services, based in Toronto, Ontario, manufactured all the print pieces which included posters, backlights, tent cards, floor signs, displays, hanging mobiles, shelf strips, info sheets, wobblers and at cash signage. This "tent card" was litho printed, die cut to a unique shape and easy to put together, providing a great impact in store with the rest of the materials. All items were produced and kitted and shipped across the country from PROPRINT's plant. The Source reports that the program has been a success based upon increased in-store traffic and sales. (Web site) www.proprintservices.com

Meridian And MOD Partner For Download2Go Kiosk Solution

Meridian Zero Degrees, a leading provider of self-service solutions, and its line of high performance interactive kiosks will support the MOD Systems Download2Go retail digital entertainment platform. The Download2Go kiosks are designed for retail environments and other out of home locations-such as airports, convenience stores and shopping malls. Through the relationship, retailers can provide the latest entertainment titles for sale, promotions and loyalty programs, and present a differentiated value-add to consumers. The new partnership gives Meridian customers, such as leading retailers nationwide, a solution for providing digital movies and music transferred from kiosks to flash memory drives and portable devices. Through relationships with major film studios and music labels, MOD Systems provides thousands of digital movie titles and hundreds of thousands of MP3 music tracks through its Download2Go solution. Consumers can purchase or rent content from Meridian Kiosks and quickly transfer to Secure Digital (SD) memory cards, USB sticks, MP3 players and Android and Blackberry mobile phones.

Nick Van Wyk, Meridian CEO, said, "The Download2Go kiosk solution gives our customers an opportunity to enter or expand their presence in entertainment content sales, and presents movies and music in an exciting, interactive way for consumers. We see digital kiosks from MOD and Meridian as the future of entertainment content sales in out of home locations." (Web site) www.modsystems.com

AMP Agency Sells Experiential Division To Brite Media Group Who Renames Division 'BRITE PROMOTIONS'

AMP Agency,a full service experiential and digital marketing company owned by Alloy Media and Marketing and Brite Media Group LLC, a leading non-traditional OOH media company, have completed the sale of AMP's New Jersey and Los Angeles experiential marketing offices to Brite Media Group, which will focus on experiential marketing services and operate under the name Brite Promotions LLC. As part of Brite Media Group, "BRITE PROMOTIONS" will continue to assist clients with strategic and creative development, production and execution of promotional solutions as well as operate key sponsorship platforms including proprietary spring break and mall based programs. Gary Colen, CEO of AMP Agency, said, "AMP Agency's sale of the assets of our New Jersey and Los Angeles experiential marketing unit simply highlights AMP's strategy to focus on our thriving integrated marketing and digital business." "BRITE PROMOTIONS" will be directed by Pete D'Andrea who formerly headed up this division within AMP. (Web site) www.ampagency.com

MultiGrain Cheerios And The Biggest Loser Club Team Up To Trim Down America

This year MultiGrain Cheerios® cereal has joined forces with The Biggest Loser Club, from the NBC Reality TV series where everyone "loses," to help consumers get started on their weight management goals with a free 7-day plan. With tips, advice, and inspiration, the MultiGrain Cheerios website can help them start their weight loss journey. After entering the code found inside specially marked boxes of MultiGrain Cheerios cereal, they can access exclusive tools, including: A Body Mass Index (BMI) calculator, exclusive 7-Day Plan that pairs daily meal plans with cardio and strength-training routines, 15 tasty recipes and daily workouts that couple cardio with mobility and resistance exercises. Along with the tools on the website, eating MultiGrain Cheerios cereal in the morning is another simple step Americans can take toward helping to manage their weight.

"Studies show that people who eat more whole grain tend to have healthier body weights," said Meredith Tutterow, marketing manager of MultiGrain Cheerios. "By enjoying MultiGrain Cheerios and taking advantage of the tools on the website, anyone could achieve Biggest Loser status at home!"

The Marketing Arm Opens Office In Greenwich, CT

The Marketing Arm, an integrated marketing and promotion agency, plans to open an office at One East Weaver Street (at Route 1) in Greenwich, CT, to service its clients in the Northeast. "Our Greenwich office will focus, in large part, on our shopper marketing business, including account management and planners," said Mike Paley, The Marketing Arm's senior vice president/shopper marketing. "As our shopper practice continues to grow, it made sense to expand our presence in the Northeast and in key retailer markets. An office in Greenwich will help us better serve our clients, attract and retain top talent, and grow our strategic partnerships." (Web site) www.themarketingarm.com

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