Anheuser-Busch Adds Bacardi Silver Limon
Anheuser-Busch has added Bacardi Silver Limon to its flavored malt beverage line. Bacardi Silver Limon is a premium flavored malt beverage with the natural flavors of lemon and other citrus varieties. Bacardi Silver Limon will be available in retail accounts where Anheuser-Busch beverages are sold, such as supermarkets, convenience stores, clubs, bars and restaurants. The new product will be supported with custom point-of-sale materials and promotional items.
Cat In The Hat Standee Displays Film On DVD And VHS
This 48-count standee merchandises the film 'Dr. Seuss' The Cat in The Hat' on DVD and VHS. The film, released by Universal Studios Home Video, stars comic favorite Mike Myers and is based on the beloved book.
The DVD offers special entertainment features and captivating animated menus, where characters from the film lead the viewer into a whimsical Seussian world. The DVD also features 20 outtakes with hilarious bloopers from Mike Myers as The Cat and other cast members as well as never-before-seen footage.
The standee takes the shape of the 'Hat' and conveys some of the film's magic with the image of the rambunctious Cat, tail and all.
Nourison Introduces Accent Rug Display For Specialty Stores
Nourison has introduced a new accent rug merchandising unit for rug and floor covering dealers. "The goal is to create a merchandising package, a self-contained 'drop in' business for the area rug or carpet retailer," said Gary Shafran, who heads Nourison's accent rug division.
The fixture is available to dealers free of charge with the purchase of a 72-rug "best seller" package. The display has a footprint of less than 10 square feet and provides an instant "add-on" to current area rug business.
The consumer now has an expanded view of the accent rug as a home decorative item because of its design versatility and the convenience of washability, according to Shafran. "As traditional area rug retailers became aware of this development, many felt their existing fixturing would not effectively maximize the sales potential of these new and differentiated products," said Shafran. "We were therefore challenged to develop a display unit that would both present the product to the consumer and house the appropriate amount of inventory for a typical floor covering venue."
Gymboree Creates New Retail Test Concept, Janeville
The Gymboree Corporation announced the launch of Janeville, a new retail test concept targeting women in their mid-30s. Janeville will be the second brand created and launched by The Gymboree Corporation since the introduction of Janie and Jack in 2002.
"We found that there was a specific target within the women's market that was being underserved and zeroed in on the opportunity to create a new lifestyle brand to meet this need," said Lisa Harper, The Gymboree Corporation's Chairman and CEO. "Women in their mid-30s and older comprise two-thirds of the women's apparel market, yet most retailers base fit, cut and styling on either a much younger contemporary or older conservative model. Janeville apparel will be modern, trend-infused and comfortable and include novelty items as well as essentials."
The first three Janeville stores will open throughout April in Santa Clara, CA; Bellevue, WA and Burlingame, CA. Approximately 10 stores will be open by year-end.
Kellogg Fruit Twistables Fruit Snacks Debut
Kellogg Company has introduced Kellogg's Fruit Twistables, a 3-in-1 fruit snack. Now available nationwide, Fruit Twistables combine three colorful fruit flavored pieces to give kids the option of pulling them apart or eating them all together. "By combining three fruit snacks into one, we have created a fun, interactive snack with a fruit taste kids love," said Graham Petersen, V.P. Innovation. "Since it's made with real fruit juice and is an excellent source of Vitamin C, Kellogg's Fruit Twistables are a snack parents and kids can both agree on." Available in Fruit Punch, Wild Strawberry, and Triple Berry Twist, Fruit Twistables come in a 6-pack box and retail for $2.69.
Wrigley Expands Eclipse Brand With U.S. Mint Launch
Eclipse Mints are the first mint product to be released in the U.S. under the Wm. Wrigley Jr. Company banner. In its portable, sleek and fast dispensing packaging, new Eclipse Mints are available nationwide in Peppermint and Winterfrost flavors at a suggested retail price of $1.49 (50 mints). Eclipse Mints are sugar-free, refresh breath longer and are great tasting, without the burn.
"The launch of Eclipse Mints is a key milestone, marking the first Wrigley mint introduction in the U.S.," said David Kroll, Director U.S. Consumer Marketing, Wm. Wrigley Jr. Co. "Eclipse Mints were specifically developed to resolve consumer frustrations with the current mint category."
Wrigley will kick off the launch of Eclipse Mints with "Conversations," an integrated-marketing campaign, which includes a television, digital, cinema and out-of-home advertising push, including a Spanish language campaign and sampling.
New Carb'Tastic Attracts Health Conscious Carb Watchers
Carb'Tastic Soup Cups and Carb'Tastic Fast Naturals Ready Meals are being introduced nationally by Fantastic Foods in more than 4,000 major grocery, natural foods, and club retailers. Carb'Tastic is an all-natural brand that is low in carbohydrates, low in saturated fats and has no trans fat or artificial ingredients.
"With Carb'Tastic we are offering low-carb watchers easy-to-prepare meals made of healthy and delicious, all-natural vegetarian ingredients," said John Foraker, CEO, HomeGrown Natural Foods, parent company to Fantastic Foods, Inc.
Office Depot Names C. Rubin Exec. V.P., Chief Mdsg. Officer
Office Depot has named Carl "Chuck" Rubin as Executive V.P., Chief Merchandising Officer. Rubin will have responsibility for all North American merchandising activities across Office Depot's retail, contract, catalog, and e-commerce businesses. Before joining Office Depot, Rubin was a partner with Accenture, a retail consulting firm, where he led an on-site team at Office Depot that focused on accelerating business improvements associated with the Company's merchandising effectiveness.
G + J USA's J. Bamberger Promoted To V.P., Corp. Sales & Mktg.
Axel Ganz, President of Gruner + Jahr's International Magazine Division and interim CEO of Gruner + Jahr USA announced the promotion of Jack Bamberger, currently Executive Director, Partnership Marketing, to the newly created position of Vice President, Corporate Sales and Marketing. In the past two years, Gruner + Jahr USA's revenue grew an incredible 25.7% across its existing titles from the company's top 50 advertisers. Said Ganz," This promotion is in recognition of Jack's department's stellar achievements over the past two years." Gruner + Jahr USA publishes Child, Family Circle, Fast Company, Fitness, Inc., Parents and YM.
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