Creative World

Week of March 29, 2010

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Merchandising Marketing Manager Sought

New Interactive Glue Guide Helps Revolutionize Consumer Buying Experience

Pacer Technology has developed the Interactive Glue Guide for the Super Glue Corp., which will help consumers with adhesive-related questions. Supporting the technology launch with a comprehensive consumer campaign, Super Glue will begin placing the Interactive Glue Guide at retail outlets followed by traditional, online and social media outreach.

Using a proprietary system developed by Pacer Technology, the Interactive Glue Guide engages the consumer to call 866-GLUE-911 or simply send the text message "superglue" to 41411. After answering a series of short questions about the materials to be glued, the Interactive Glue Guide provides the name and picture of the correct adhesive for the project or job.

When displayed at the point-of-purchase, the Interactive Glue Guide provides an effective solution for retail outlets by creating order and organization in the adhesives category, reducing labor expenses, and increasing sales through satisfied repeat customers - without any cost to the retailer. Consumers can use the Interactive Glue Guide from their wireless phone or PDA while they are in the store. "Our research shows when consumers cannot determine which adhesive to buy for their project, they often leave the store without making a purchase," said Ron Gravette, President, Pacer Technology. "When the retail outlet displays the Interactive Glue Guide instructions, the outlet becomes the solution center for customers and it removes the retail staff's burden of answering customers' technical, adhesive-related questions - it empowers the consumer to make the right choice quickly."

Super Glue Corporation will customize each Interactive Glue Guide with 31 adhesive SKUs to satisfy the specific needs of each retailer and its customer base, and offer the full range of the product line, including adhesives and epoxies for wood, metal, crafts, machinery and automotive.

Chrysler Group Presents Millennium II Building Arch

Chrysler Group has selected Innovative Media, Madison Heights, MI, as a preferred vendor to supply its dealerships with a new, freestanding Millennium II Building Arch. The freestanding Arch gives the impression of a highline building without the high-end cost of a major building modification and will stand proudly at the main entrance of every Chrysler dealership to elevate the facility presence. Innovative Media has worked with over 600 Chrysler dealers. (Web site) www.imbranded.com

Applebee's Launches 'Unbelievably Great Tasting & Under 550 Calories' Menu

Applebee's has launched its groundbreaking menu featuring five unbelievably tasty entrees, all under 550 calories. The "Unbelievably Great Tasting & Under 550 Calories" menu marks a first for casual dining chains, offering guests unexpected lower-calorie options like steak and potatoes or grilled shrimp and pasta with the same powerful flavors and generous portions guests count on at Applebee's. "We know our guests want choices, including lower-calorie entrees, but they still want meals full of flavor," said Mike Archer, president of Applebee's Services, Inc. "We've created a menu that doesn't compromise. It has all of the taste with none of the trade-offs."

In restaurants now, the Under 550 menu along with the company's Weight Watchers® selections demonstrates Applebee's ongoing commitment to provide guests a variety of great-tasting choices when dining out. The new Under 550 menu is the brainchild of Applebee's executive chefs Shannon Johnson and Jason C. Amell, who spent more than a year developing the menu line up. Working with professional nutritionists, they carefully crafted the lower-calorie recipes to be as satisfying to the palate as the rest of Applebee's menu. "We are the neighborhood grill and bar, so it's important we have satisfying choices for everyone," said Archer. "Whether you want a real burger or a steak without the extra calories, you'll find it at Applebee's."

Jackson Hewitt Launches 'Big Check' Integrated Campaign

Jackson Hewitt Tax Service® has launched the "Big Check" campaign, which features individual taxpayers, couples and families happily incorporating an oversized refund check into their daily activities - the result of choosing Jackson Hewitt® to help them identify and file for all the deductions and credits they are entitled to receive. The campaign is a new, fully-integrated national advertising campaign that will run across television, radio, print, online, out-of-home, direct mail and in-store during multi-week flights between January and April.

"Our campaign showcases clients working with knowledgeable tax preparers to ensure that they claim all the credits and deductions they are entitled to, especially those from the many recent tax law changes," said Debra Dowd, Vice President, Marketing, Jackson Hewitt Tax Service. "The end result for many is the receipt of a sizeable tax refund!"

With tax preparation kiosks in over 1,800 Walmart stores throughout the country this tax season, the campaign also ties in the company's new, exclusive relationship with Walmart. The new ad campaign will showcase this relationship through a co-branded 'Big Check' television spot and two radio spots that promote Jackson Hewitt tax preparation availability at Walmart locations.

New Secure Shredding Service Comes To OfficeMax From Shred-it

OfficeMax® and Shred-it, a world-leading information security company, have formed a joint partnership to provide a new, convenient secure document destruction service to consumers and small businesses alike. OfficeMax will offer the Shred-it document destruction program at nearly all of the company's more than 1,000 stores nationwide as part of its OfficeMax ImPress® suite of in-store print and document services.

Under the new program, OfficeMax customers will be able to bring unneeded confidential documents for secure destruction to any OfficeMax ImPress counter nationwide. Shred-it will provide on-site locked security consoles that will safely store the materials to ensure privacy. Documents will be stored there securely until destroyed on-site at the OfficeMax location by a Shred-it mobile shredding vehicle, following a tight security process. Once the materials have been destroyed, the OfficeMax location will keep a Certificate of Destruction on file for three years that will be available to customers upon request.

"We are excited to enter into a partnership with Shred-it because the demand for secure document shredding services is growing," said Ryan Vero, EVP and Chief Merchandising Officer for OfficeMax. "Now customers will be able to safely dispose their confidential materials because the Shred-it process prevents privacy leaks during destruction and ensures peace of mind."

Corner Bakery Cafe's '100 Under 600' Highlights Calorie-Wise Meal Combos

To help guests with their health-focused New Year's resolutions, Corner Bakery Cafe is introducing its "100 Under 600" program showcasing over 100 different soup, salad and sandwich combos under 600 calories. Corner Bakery Cafe is known for its extensive selection of prepared-to-order Corner Combos offered year round, and knowing it can be difficult to keep New Year's resolutions, Corner Bakery Cafe's "100 Under 600" program was introduced to make calorie-conscious eating easier while still enjoying a wide variety of tasty options.

"Our guests find that it's easier to keep their resolutions when they dine with us, because, with over 100 different soup, salad and sandwich combinations under 600 calories, they can enjoy great tasting, but sensible meals year round without making drastic changes to their diet," said Ric Scicchitano, Senior Vice President of Food and Beverage.

adidas Launches Personal Training Platform With Real-Time Audible Coaching

Adidas has launched the miCoach training platform, one of the only devices in the marketplace to verbally coach an individual during a run. The new miCoach interactive training platform features two separate products: The miCoach Pacer - a small, lightweight device that delivers real-time audible coaching as a user exercises via headphones or combined with their own MP3 player. During a run, the miCoach Pacer verbally coaches the runner (i.e. speed up to green zone, slow down to blue zone, etc.) to ensure that they are staying within their targeted heart rate zone and keeps them running at the right personal level. The miCoach Zone - an easy to read color-code LED display on a wristband device provides accurate, real-time information making it easy to train at the right intensity with the help of a heart rate monitor.

"miCoach makes it easy for anyone at any level to get personal coaching. The instant progress reports help you get the most out of your run and achieve your personal goal," says Bernd Wahler, chief marketing officer of adidas Sport Performance. "The audible coaching feature of the miCoach Pacer provides a new dimension to any workout experience allowing users of any level to discover their true potential."

Duracell Instant Charger Introduced

The new Duracell Instant Charger is a Lithium Ion Rechargeable charger that provides reserve power for popular mobile devices, such as BlackBerrys, iPods and cellphones that come with USB power cords. With the Instant Charger, users can enjoy up to 35 hours of additional power that is efficiently managed with an on/off switch. "The Duracell Instant Charger makes a mobile lifestyle simpler by providing reserve power to keep devices running even if you can't be near an outlet," said Patrick Fellin, Brand Manager Duracell.

EA SPORTS To Expand Brand With Launch Of New Peripherals

Electronic Arts announced multi-year license agreements with consumer electronic accessory manufacturers to bring to market EA SPORTS-branded peripheral products, including the EA SPORTS Active line of interactive fitness products, to enhance the interactive experience across multiple titles for gaming consoles, PCs and mobile platforms. Sakar will create Wii™ and Nintendo DS™ gaming accessories as well as youth electronics for EA SPORTS products for distribution in North America. Products will include new gaming controls and a full range of EA SPORTS-branded multi-media and computer accessories. The first items are expected to be released in spring 2010.

Garmin® ecoRoute™ hd Transforms GPS Into Real-Time Onboard Diagnostics Computer

Garmin International Inc. has introduced ecoRoute hd, an easy-to-install device that transforms your compatible Garmin nüvi into a real-time diagnostics computer that helps you conserve fuel and money through fuel-efficient navigation. By accessing onboard diagnostics and performance data through ecoRoute hd, drivers can use a compatible Garmin nüvi to wirelessly monitor real-time vehicle diagnostics for most vehicles while accurately calculating ecoRoute data and driver challenge scores (speed, acceleration, braking, etc.). By simply plugging the ecoRoute hd module into the vehicle's standardized onboard diagnostics port (OBD II), safely mounting the transmitter clear of vehicle controls and pedals, and completing the easy one-time pairing with nüvi, drivers can start receiving the vital data from their vehicle and run diagnostic checks through nüvi's intuitive interface before a trip to the auto shop is necessary.

Kettle Brand Debuts Fully Loaded Baked Potato Chip Flavor

Inspired by fans' love for the classic baked potato bar, Kettle Brands is piling on the flavor with the newest Kettle Brand® Potato Chip: Fully Loaded Baked Potato. Hitting store shelves in time for football party snacking, new Fully Loaded Baked Potato lives up to its namesake with layers of real ingredients on crunchy, golden Kettle Brand® Potato Chips. The newest People's Choice flavor, Fully Loaded Baked Potato, is inspired by the Kettle Brand® Create-a-Chip Challenge, a contest inviting fans to make custom flavors and share the recipes online.

KODAK SLICE Touchscreen Camera Lets You Share and Relive Moments Instantly

Eastman Kodak is introducing the KODAK SLICE Touchscreen Camera, which lets consumers carry a personal photo album worth sharing and reliving at all times. With a sleek and intuitive 3.5-inch touchscreen, and the KODAK SLICE Search Feature, consumers can find the pictures they want from up to 5,000 that can be stored on internal memory. Then, they can easily share those pictures right from the back of the camera. With the ability to store up to 5,000 pictures in HD resolution, the SLICE Camera's onboard KODAK SLICE Search Feature and Face Recognition allow consumers to sort through thousands of pictures by person, place, date, or occasion in order to locate and share a collection of treasured moments. The touchscreen and Share Button allow consumers to tag pictures directly on the camera for effortless uploading to popular sharing sites including Facebook, KODAK Gallery, Flickr, and YouTube. Pictures can also be tagged to email or to send directly to the new KODAK PULSE Digital Frame. The KODAK SLICE Touchscreen Camera will be available in black, nickel and radish beginning in April 2010. Best Buy will initially be the exclusive retailer for in-store sales.

Kwikset Previews SmartCode Lever With Home Connect

Kwikset®, an innovation leader in the residential door hardware industry, has introduced its newest addition to the Home Connect™ product line-up, the SmartCodeTM Lever with Home Connect. Developed for interoperability with home automation and security systems, this keyless, touchpad lever, electronic lock is designed for use on internal entryways, such as: the door from the garage to the home; the door to a home office, which may hold sensitive documents; and a storage closet housing valuable possessions. Homeowners with SmartCode with Home Connect, whether using a deadbolt or lever product, can use a Web-enabled cell phone, the Internet, or home automation/security touch panel, to check their door lock status, automatically arm and disarm their security system, and receive text notification when someone has entered. Homeowners can select to have their doors automatically lock after 30 seconds for the ultimate in convenience and peace of mind, without fear of being locked out.

Lenovo Reveals Industry's First Hybrid Notebook

Lenovo has introduced the industry's first hybrid PC for consumers, the IdeaPad U1 hybrid notebook, featuring a groundbreaking detachable screen. The IdeaPad U1's unique design is engineered to provide consumers with two PCs in one device - each with its own processor and operating system - that work together and independently as either a clamshell laptop or a multitouch slate tablet. "The IdeaPad U1 hybrid notebook is a game-changing technology in the PC industry that lets user switch their PC experience within a single device to match their dynamic lifestyle," said Liu Jun, senior vice president, Idea Product Group, Lenovo. "By fusing the functionality of a notebook with the slate tablet's rich multitouch entertainment and mobile Internet experience, U1 provides consumers the freedom to choose the device they prefer for any activity."

Memorex Brand Introduces Gaming Accessories Line

In its first foray into gaming accessories, Memorex, a portfolio brand of Imation Corp., has launched a new line of durable and playful accessories for Nintendo Wii™, Wii Fit™ and DSi™. Inspired by consumer insights and with an eye to the future, the new line includes an expanded-range wireless sensor bar, a MotionPlus™-compatible racing wheel, charging kits and accessory covers. "Memorex is about creating products that encourage families to have fun together-what we like to call WeTime," said Jess Walton, global brand manager. "As video game consoles such as Nintendo Wii become an increasingly popular at-home entertainment activity for families, it was a natural fit for us to create gaming accessories that help enhance the experience."

Evolution Robotics Offers Mint Automatic Floor Cleaning Device

Evolution Robotics has introduced Mint™, an automatic floor cleaning appliance designed exclusively for hard surface floor cleaning. Mint automatically dusts and wet mops hard surface floors using popular cleaning cloths, such as Swiffer® brand Dry and Wet Cloths and other similar products. Mint is smart enough to navigate and clean a room systematically without human assistance. To deal with different home environments, Evolution integrated a range of sensors into Mint's design. Examples include first-of-their-kind floor sensors to detect floor transitions, enabling Mint to avoid driving onto area rugs and carpets. Mint is scheduled to be available through retail outlets in Q4 2010.

Sam's Club Launches Premium Vodka

Sam's Club has introduced a first this month in 241 locations with the addition of a private label Member's Mark ultra premium French Distilled Vodka under the label Rue 33. This is the first spirit to be launched under the Member's Mark brand. It will join several control label wines to meet the increasing demand at Sam's Club by members seeking entertaining solutions in meals and beverage categories. Rue 33 is a refined wheat vodka from the Cognac region of France. It is six times distilled and three times filtered, and produced by the renowned Louis Royer and imported by Shaw Ross. "Rue 33 is an exciting addition to our Member's Mark private label offering and represents the highest of standards at a great value," said Maurice Markey, vice president, private label brands, Sam's Club.

New Sony VAIO W Series Eco Edition Introduced For On-The-Go Computing

The chic, colourful new VAIO W Series mini notebook isn't just slim, light and easy to use -- it's designed to minimize its environmental impact, too. From web browsing and emailing to blogging and social networking, the new W Series makes a beautifully balanced partner for everyday computing needs. It's powered by the energy-efficient Intel® Atom™ processor family, with Genuine Windows® 7 Starter Edition for a more responsive, streamlined computing experience. 1GB of RAM is partnered with a 250GB hard disk drive to store documents and a personal media collection. More energy efficient than traditional lamp technology, the VAIO Display (10.1"/ 25.6cm) with LED backlight contains no environmentally-harmful mercury. The new VAIO W Series mini notebook lets users stay connected for longer with up to 8.5 hours battery life.

Sun Shower Organic Super Blends Organic Coffees And Tea Beverages Introduced

Sun Shower's® new line of organic Super Blends is a delicious and nutritious solution to coffee cravings. Sun Shower's® Organic Super Blends come in four flavors: Mocha Cappuccino, Iced Coffee, Green Tea Latte and Chai Tea Latte. Each 9.5 ounce bottle of Sun Shower's® Organic Super Blends contains only 170 calories, has no sugar added, contains no preservatives, is low in sodium and features the Lifeguard(TM) Protection nutritional package.

"Our Sun Shower® Organic Super Blends are a great alternative to the over-priced, boring and bland coffee drinks you buy at those self-proclaimed 'hip' coffee shops," said Chris New, founder, chairman and CEO of NBI Juiceworks, producers and distributors of Drenchers® and Sun Shower® brand products. "If you are looking for an organic, highly nutritional and great-tasting fortified line of coffee and tea drinks, than Sun Shower® Organic Super Blends are perfect for you."

D-Link Debuts Boxee Box Directly Linking Internet Entertainment Services To TVs Everywhere

D-Link has introduced the Boxee Box by D-Link, which delivers movies, TV shows, music, and photos from a user's computer, home network, and the Internet to their HDTV with no PC needed. Additionally, Boxee's core social features make it easy for friends to discover new content from each other through social networks like Facebook, Twitter, and more. Boxee is a popular PC, Mac, and Linux software program that lets users watch hundreds of thousands of popular TV shows and movies. The Boxee Box by D-Link takes the same popular software and offers it up as a great device -- the perfect companion to a high definition TV.

DMC Worldwide Introduces Suite Of COPIA E-Readers

DMC Worldwide, has introduced its suite of COPIA e-readers, branded OCEAN and TIDAL, which are full-featured wireless reading devices that enable users to connect with the COPIA (www.thecopia.com) community to discover, enjoy, share and purchase digital content including books, newspapers and magazines. The COPIA platform - including the online community, e-commerce engine and broad suite of devices - were designed to satisfy consumers' ferocious appetite for content consumption, as well as a shared experience. The COPIA e-readers offer an immersive and connected reading experience. The suite includes both monochrome e-paper-based touchscreens and panels with robust Wi-Fi or 3G wireless connectivity and advanced color e-readers designed for rich content.

Lok8u And T-Mobile First To Bring Micro 3FF SIM Cards To U.S. M2M Market

Lok8u Ltd., a global provider of location based safety solutions, and T-Mobile, have deployed micro subscriber identity module (SIM) cards, also known as Third Form Factor (3FF) cards, in Lok8u's wearable GPS locator devices. "With the support and integration of this new SIM form factor in the U.S., Lok8u and T-Mobile are breaking new ground, enabling a new category of wearable M2M devices," said Steve Salmon, CEO of Lok8u.

John Horn, national director of M2M, T-Mobile USA, said, "With the addition of the micro 3FF to our M2M SIM card portfolio, which also includes our unique embedded SIM card, we significantly increase the number of M2M applications that can take advantage of T-Mobile's strong network."

All-New Litl Webbook Debuts

The new litl webbook is an easy-to-use Internet computer for the home that blends the best of the Web with high-quality TV-like viewing. Using the power of the Intel ® Atom (TM) processor, the webbook makes the web simple, engaging, and fun. With a unique and versatile design, the litl webbook can be used as a conventional laptop or the 12 - inch screen and keyboard flip around on the patented hinge so it can stand upright like an easel - making it ideal for viewing photos, reading news headlines, and watching online videos.

VIZIO Launches First Three HDTV Models With VIZIO Internet Apps

VIZIO, a leading LCD HDTV Company, has launched its first three HDTVs, part of VIZIO's XVT (Extreme VIZIO Technology) Series, that include VIZIO Internet Apps(TM) (VIA) with built-in wireless (802.11n dual-band) networking and Bluetooth universal remote control with sliding QWERTY keyboard. Also included in the TV are a wide range of popular Internet apps that deliver on-demand HD movies, TV episodes, music, social networking, photos and more, with additional apps that users can download from the Internet directly to their HDTV. The VIZIO 55" VF552XVT, 47" SV472XVT and 42" SV422XVT LCD HDTVs with VIA come with Amazon Video on Demand, Flickr, Netflix, Rhapsody, Twitter, VUDU and Yahoo TV Widgets pre-loaded on the TV, ready to launch onscreen at the touch of a single button on the premium Bluetooth universal remote control. These high performance XVT Series HDTVs also pack the latest in picture quality and audio technologies.

Wilson Electronics Introduces Newest Cell Phone Signal Booster

Wilson Electronics has launched the Sleek, its newest all-in-one cell phone signal booster. Ideal for use with a Bluetooth headset or other hands-free device, the Sleek will extend the calling range and signal strength of any phone on any North American cell service provider's network (Except Nextel/iDEN). This means fewer disconnects, dropped calls, and no-service "dead zones," and faster data transfer rates on 3G networks.

Wellcore Offers Automatic Fall Detection Monitoring System

Wellcore Corporation has unveiled the most advanced, intuitive and affordable Mobile Personal Emergency Response System (M-PERS) product available for seniors who want to stay safe and live more active, independent lives. Utilizing motion detection and advanced pattern recognition, the patent-pending Wellcore System offers automatic fall detection, online monitoring, and text-to-speech messaging. The Wellcore System can distinguish falls from other types of motion with unprecedented accuracy. In the event help is needed, Wellcore automatically sends emergency services and alerts designated caregivers and family. Traditional Personal Emergency Response Systems (PERS) require users to push a button, do not indicate whether the device is being worn, and only work inside the home. The Wellcore product summons help with or without the push of a button, reminds the wearer to put it on, and works anywhere -- including outside of the home -- in conjunction with a Wellcore-compatible cell phone.

New TomTom EASE Offers Entry-Level Car Navigation Solution

TomTom has launched TomTom EASE, TomTom's newest entry-level car navigation solution, which combines even greater ease-of-use with quality navigation at a very affordable price. The TomTom EASE will be on shelves at major retailers in the US in early 2010. "The TomTom EASE combines quality, simplicity and style into one compact device," said Jocelyn Vigreux, president of TomTom Inc. "It's an obvious choice for drivers who want an affordable, easy to use portable navigation device with the most innovative map and routing technologies available."

Smartfish Debuts ErgoMotion Keyboard To Reduce Risk Of Repetitive Stress Injuries

Smartfish Technologies has launched its revolutionary ErgoMotion™ Keyboard, the world's first intelligent keyboard with a patented motion system. With its intelligent onboard processing, the keyboard moves through seven different dynamic positions based on the user's typing frequency, periodically adjusting the slope and radial alignment of the hands and wrists to avoid fixed positions that constrict movement, which often causes strain and injury. The ErgoMotion Keyboard features a radial adjustment that repositions a user's hands and wrists to alleviate the wrist's horizontal rotation. The ErgoMotion Keyboard simultaneously alternates forward and reverse slopes to change the wrists' arch in a more natural and comfortable position so they are never in a fixed state during computer usage. "The Smartfish ErgoMotion Keyboard was created to effectively address a user's risk of repetitive stress injuries," said Dr. Jack Atzmon, president and CEO of Smartfish Technologies. "Our streamlined design, coupled with our revolutionary ErgoMotion technology, provides for a more comfortable and enjoyable experience for the user."

Alex Dual Screen Android-Based eReader Unveiled

Spring Design has unveiled the Alex™, the only dual-screen Google Android-based eReader to fully integrate web browsing and reading. The Alex offers full browser capabilities and patented dual screen interaction technology. The Duet Navigator™ enables Alex users to search the Internet on the 3.5" color browser LCD screen while displaying books, periodicals and even personal, educational and corporate documents on the Alex's paper-like 6" EPD screen. The Alex browser and virtual keyboard provide handy access to email and will accommodate a growing number of programs from the Google Android community. Alex's network connections with WiFi, 3G, EVDO/CDMA and GSM, makes it the first truly mobile wireless e-reader device that gives users access to the Internet and their own personalized library on the go, whenever and wherever they need it.

New Pong™ Blackberry® Case Cuts Cell Phone Radiation

Pong Research, a leading research-driven company developing technologies to improve environmental health, announced the availability of the Pong™ BlackBerry® Curve™ Case. This protective cell phone case reduces users' exposure to radiation by over 60% as verified by FCC-certified laboratories in independent testing. The Pong BlackBerry Case is a stylish silicone skin containing proprietary technology that effectively redirects cell phone radiation away from the user's head. The BlackBerry Curve case joins the protective anti-radiation Pong iPhone case available for iPhone 3G and 3GS.

mPower Emergency Illuminator Provides Bright Light And USB Power For All Situations

mPower Technologies, Inc., the consumer products division of mPhase Technologies, has debuted the mPower Emergency Illuminator™, a personal lighting device with a battery shelf life of more than 20 years. With design by the renowned Porsche Design Studio in Austria, the Emergency Illuminator's appeal goes far beyond its sleek, twin-chamber design. The Illuminator stands apart from other flashlights primarily due to its Power On Command™ reserve battery, which can sit unused on a shelf or in a vehicle's glove box for years and still be ready to go with full power when called upon in an emergency situation. Inside the battery, a custom-designed internal barrier and triggering mechanism is used to prevent the liquid electrolyte from interacting with the solid electrodes until the battery is manually activated. This gives the battery a shelf life of at least 20 years prior to activation. Once activated by a simple twist of a knob, the battery ramps immediately to full power. For daily use, the Illuminator comes with two standard CR123-style batteries, which provide a high-intensity bright white light and can also be used as a power source through the standard USB port.

VIZIO Enters Mobile TV Market With Three New Razor LED Sets

VIZIO announced today it will be one of the first manufacturers to enter the new mobile television market with the introduction of three Razor LED models with a depth of less than 1", including one capable of receiving broadcasts using the new ATSC-M/H mobile/handheld platform that can be operated in moving vehicles. The VMB070 has a 7" display, the VMB090 has a 9" display and the VMB100 has a 10" display. All are scheduled for delivery later this year with MSRPs of $149.99, $199.99, and $229.99 respectively.

Robert Cameron Named SVP Of Marketing For Pacific Sunwear

Robert Cameron has been named Senior Vice President of Marketing for Pacific Sunwear of California. "Robert has a tremendous track record of building brands and creating world class customer experiences, particularly in the youth segment," said Gary Schoenfeld, President and CEO. "I look forward to working with Robert and our brand partners to reclaim our position as the favorite place for 15 to 24-year-olds to shop." Prior to Pacific Sunwear, Cameron most recently served as Vice President, Levi's Brand Marketing, where he was charged with modernizing the company's brand strategy and implementing new media strategies.

Modernistic Receives Sustainable Green Printer Certification

MODERNISTIC has been nationally certified as a "Sustainable Green Printer" by the Sustainable Green Printing (SGP) Partnership, the first and only national certification for printers that have implemented environmentally sustainable business practices. MODERNISTIC is one of only two large format screen and digital printers in the nation to receive this certification. "This certification demonstrates our industry leadership and commitment to continuous improvement." states Scott Schulte Co-CEO. "It is an extension of our company slogan 'A Better Way Every Day'".

CBX Expands Into Specialty Retail Store Design

CBX, the strategic branding and retail design consultancy, has expanded its Retail Division into specialty retail and department store design to create solution-driven concepts for apparel and lifestyle merchants and brands. "Our expansion into specialty retail leverages the many strategic and design capabilities within the firm in order to serve retailers in the fashion apparel and lifestyle sectors," said Joseph Bona, President of CBX's Retail Division. The new team includes retail design veteran Peter Burgoyne, who as Creative Director, will help drive the creative leadership of the retail specialty program. Prior to CBX, Burgoyne held positions with Callison Architecture, RYA Design Consultancy and Jones Apparel Group.

Marketing Impact Introduces Modular Shelf Bottle Pusher Display System

Marketing Impact Limited has introduced a modular shelf bottle pusher display system, which makes it easy to organize and display all types of different bottles. The display system adjusts to fit most bottle diameters. It easily installs on all gondola displays. It is offered in depths of 18” and 16”. In addition to organizing product, the display unit also acts as a theft deterrent. For more information, contact Marketing Impact Limited, 50 Planchet Road, Concord, Ontario, Canada L4K 2C7. (Tel) 905-738-0888; (Web site) www.displaypeople.com

Trion Industries Offers Clear Scan® Shelf Edge Labeling Systems

Trion Industries offers Clear Scan® Shelf Edge Labeling Systems which flex open at a touch for fast, drop-in labeling, and then automatically spring shut to hold a label securely in place. Trion’s patented Info Grip™ allows signs and promo tags to clip into place anywhere along the length of a shelf edge label strip instantly for a quick, cost-effective signage system storewide. Info Grip™ labeling with promo clip capabilities are available for C-channel; front-mount flat face shelves; wire basket, fencing and shelves; glass shelves; solid, laminate and wood shelves, and scanning hooks. For more information, contact Trion Industries, 297 Laird St., Wilkes-Barre, PA 18702; (Tel) 800-444-4665; (Web site) www.triononline.com

Walls + Forms Introduces New Collection Of Stock Floor Displays

Walls + Forms has introduced a new collection of floor displays built to withstand harsh retail environments. Panels, connectors, and bases provide a consistent fit, even with repeated assembly and disassembly. They can be purchased in quantities from a single unit to large quantities for national “roll-outs” and can be shipped “knocked down” or pre-assembled. The displays are available with custom graphics. For more information, contact Walls + Forms, P.O. Box 741112, Dallas, TX 75374; (Tel) 972-745-0800; (Web site) www.wallsforms.com

MeadWestvaco's Offers Natralock® Packaging Solution

MeadWestvaco's sustainable Natralock® packaging solution, a paperboard-based alternative to plastic clamshells, has been selected by Eastman Kodak as the package of choice for its Kodak C-182 digital camera. This Kodak product will now be featured in the more environment and consumer-friendly package and can be found at Target and Best Buy. Donna Cirella, Digital Capture & Devices, packaging manager, Eastman Kodak, said, "The Natralock solution from MWV offers in-store security without excessive packaging materials or compromising consumer friendliness. It is an excellent solution that supports our brand and the environment." Natralock is made from sustainably sourced paperboard with a clear plastic APET or RPET bubble. Natralock uses 60 percent less plastic on average than petroleum-based PVC clamshells and uses about 65 percent less energy in production. Natralock also prevents the "wrap rage" commonly associated with opening clamshell packaging, as it can easily be opened with scissors, leaving a smooth, safe edge. (Web Site) www.mwv.com

3D Eye Solutions Creates Digital Signage Advertising

3D Eye Solutions, Inc. has signed a joint venture agreement with the Las Vegas Hilton to sell digital signage advertising utilizing 3D Eye Solutions innovative technology. The Company's system, that displays 3-D auto-stereoscopic (without glasses) content, is featured near the Shimmer Showroom inside the Las Vegas Hilton on the walkway towards the convention center. The joint venture agreement calls for both parties to participate in a revenue sharing model for the 3-D advertisement spots sold for display to the 3.1 million annual convention exhibitors, attendees, vendors and local businesses on 3D Eye Solutions' system. "The Company is implementing several new strategies in 2010 that will assist us in expanding the 3D Eye Solutions brand nationwide," stated Mike Gibilisco, CEO of 3D Eye Solutions, Inc. For more information, visit. (Web Site) www.3deyesolutions.com

ExpoSystems Canada Offers New Buddy Magnetic Pop Up System

ExpoSystems Canada has introduced the new Buddy Magnetic Pop Up System. With individual aluminum channel bars the New Buddy is lighter than the Original Buddy System, reducing the overall weight and shipping charges. The new magnetic locking arms and magnetic channel bars provide a more stable frame for hanging panels with faster assembly and tear down. The 22" wide end panels provide a fuller looking image. For more information, contact ExpoSystems Canada, 3640 McNicoll Avenue, Scarborough, Ontario MlX 1G5. (Web site) www.exposystems.com

Outwater Offers Aluminum Framing System

Outwater Plastics offers the AT Tubing & Connector Aluminum Framing System for building all types of indoor and outdoor displays and exhibits. Outwater offers a large selection of different aluminum tubing products along with an extensive selection of connectors. It also offers graphics panel products and accessories such as lighting and casters to make the system more versatile. For more information, contact Outwater Plastics, P.O. Box 500, Bogota, NJ 07603; (Tel) 800-631-8375; (Web site) www.outwater.com

Coca-Cola Lights Refurbished Landmark Sign At Historic South-Of-Market San Francisco Location

The Coca-Cola Company recently debuted its newly refurbished, historic Coca-Cola sign located in downtown San Francisco at 701 Bryant St. The relighting also coincides with several environmental initiatives that Coca-Cola is currently introducing in the Bay Area. Coca-Cola has furthered its corporate commitment to environmental sustainability by converting obsolete lighting technology to a state-of-the-art LED display that is 80 percent more energy efficient than the previous sign and has offset 100 percent of the electricity used to power the sign through the purchase of Green-e certified 100 percent wind Renewable Energy Certificates (RECs). In this endeavor, Coca-Cola collaborated with Sterling Planet, the nation's leading retail provider of renewable energy, carbon offsets and energy efficiency "White Tags". The purchase of Green-e certified wind energy displaces the generation of conventional electricity therefore reducing carbon emissions that would otherwise enter the atmosphere.

The new display was engineered, manufactured and installed by Young Electric Sign Company. During the replacement process, 90 percent of the metal materials and wiring from the previous sign faces were recycled. Sign elements that could not be recycled such as the neon fixtures were disposed of in accordance with EPA guidelines.

KFC Unveils First-Ever Hydrant And Extinguisher Sponsorship Program To Launch Its New Fiery Grilled Wings

To help cities pay for needed fire safety repairs and improvements during difficult economic times, KFC unveiled an advertising campaign to bring the brand's iconic logo to neighborhood fire hydrants and fire extinguishers in public buildings. Designed to launch KFC's new Fiery Grilled Wings, this first-of-its-kind advertising program supports the important issue of fire prevention and safety.

"With January being the peak month for residential fires, KFC wanted to raise awareness about this important issue and launch our new KFC Fiery Grilled Wings by supporting local fire departments nationwide," said Javier Benito, executive vice president of marketing and food innovation for KFC. "This unique marketing concept will help pay for new fire extinguishers and fire hydrants in cities in exchange for branding the equipment with Fiery Grilled Wings logos." In Brazil, Ind., 85 fire hydrants needed repairs the city couldn't afford due to budget constraints. To help, KFC repaired hydrants while also branding them with the KFC and Fiery Grilled Wings logos. Additionally, KFC issued an open offer to mayors nationwide, asking them to describe their need for fire extinguishers and hydrants in their community. Three other lucky cities will receive KFC's assistance.

Outwater Plastics

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