Creative Online Weekly, March 31, 1997

Week of March 31, 1997

Eastman Kodak Announces "Lost World" Tie-In Promotion
Eastman Kodak Company has announced a tie-in promotion, with the film, "The Lost World; Jurassic Park."
Steve Baune, General Manager and Vice President of U.S. Sales, Consumer Imaging Division, said "The Find The Lost Roll’ promotion is the largest national multi-brand promotion in Kodak history and the opportunity of the year for retailers. More than 100 million participating Kodak products contain a "Find The Lost Roll" game piece and money-saving coupons.
Product merchandisers and packaging will grab consumer attention with "The Lost World; Jurassic Park" graphics and "Find The Lost Roll" Message. Qualex Inc., a subsidiary of Eastman Kodak will reward consumers with premiums when they have film developed with Kodak Premium Processing. Qualex will support the promotion with in-store point-of-sale materials including window banners, new 'outrider' signs and 'hot spot' signs.

Dole Adds New Vegetable Juice Products
Tropicana Dole Beverages North America has introduced three new products to the Dole 100% Juice line, its first entries since acquiring Dole Beverages in 1995. The new products are Dole 100% Vegetable, Spicy Vegetable and Tomato Juices.
"Dole juice was underdeveloped in the single serve category and Dole is a brand that translates well in the vegetable/tomato flavor segments, a category that has had little competition," said Linda Norris, Group Product Manager. Norris said one reason why convenience stores were chosen for the new Dole products was that, "In c-store, the single-serve glass consumer is responsive to new brands and flavors. In addition to preferred taste, among consumers of the current leading brand of vegetable juice, 75% said that 12-ounce Dole Vegetable Juice is a good value, because it provides an extra two-ounces for the same price."

Bacardi Introduced Breezer 'Cherry Berry Cola'
Bacardi is offering its latest breezer, Cherry Berry Cola, and island spiced cola with a burst of Bacardi-Martini U.S.A., Inc’s special blend of tropical berries. This is the second of 'Small Batch' low-alcohol coolers available for a limited time during the year.
Bacardi-Martini is supporting the overall initiative with unique and colorful in-store promotions and point of sale materials, including case cards, posters, sell sheets, cold box decals and ad slicks.
Breezer by bacardi products are available in a malt-based variety and a spirit-based variety and sold in 4-packs.

Universal Pictures Appoints P. Blum As V.P., Marketing Services
Pamela Blum has been named Vice President, Marketing Services for Universal Pictures. In her new position, Ms. Blum will be responsible for coordinating the marketing activities of Universal Pictures, including media, creative advertising, publicity and promotion and in-theater programs. She also serves as the motion picture group’s marketing liaison for cross-divisional activities involving consumer products, music, television, home video and recreation.
Ms. Blum has served as Director, Marketing Services for Universal Pictures since 1994. She joined the company in 1992 as Manager, Marketing Services.

Mead Merchandising Names P. Webb As National Business Development Manager
Mead Merchandising, Atlanta, GA, has named Paul Webb National Business Development Manager, according to an announcement by Mark Higgins, General Manager. Mr. Webb will assist in developing marketing strategy and generating new business for the North American Market.
Mr. Webb was previously with Schutz International, Inc. as Sales Director and before that he worked for Mead Merchandising as Eastern Regional Sales Manager.
Mead Merchandising creates merchandising programs for the beverage and other consumer product industries.

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