Creative Online Weekly <br> April 02, 2012

Week of April 02, 2012

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New — 2012 CATALOG www.abovealladvertising.net/catalog-2012.html

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Kraft Foods Uses AIM Suite To Develop DIJI-TASTE
Kraft Foods and Intel have developed the DIJI-TASTE Sampling Experience, an interactive solution that distributes product samples based on audience metrics to target a specific demographic. The first deployment of the DIJI-TASTE Sampling Experience detects the age bracket of the user and offers a complimentary sample of TEMPTATIONS by JELL-O desserts to adults who approach the station. The JELL-O DIJI-TASTE experience is currently deployed at the Shedd Aquarium in Chicago and South Street Seaport in New York. Intel’s AIM Suite also anonymously collects valuable shopper data so marketers can more accurately measure campaign success.

Macy's Tests Beauty Spot Stations
Macy's is testing the Beauty Spot station at four of its stores in an effort to assist shoppers in finding and evaluating cosmetics and fragrances. Shoppers can use the stations to get detailed information about beauty products, as well as download useful information to their mobile devices about cosmetic trends, new products and seasonal promotions. The Beauty Spot retail solution was developed for Macy's by Intel Corporation.

Marchon3D® Debuts New Displays For EX3D Eyewear
Marchon3D, the leading designer of 3D eyewear, is launching new retail solutions for its EX3D® Eyewear brand of stylish and technologically advanced passive 3D glasses. EX3D will now offer full merchandising solutions for retailers targeted to AV and home theater retailers.
Display options include end caps at retail stores, counter top and floor standing displays as well as linear wall merchandising. “We’ve created premium, yet affordable, 3D glasses that appeal to 3D enthusiasts across the board: parents, gamers, children, almost anyone. Now, we’re making our 3D eyewear more accessible by expanding our distribution channels and increasing our support to retailers,” said David Johnson , President of Marchon3D.

Giant Eagle Opens Newest Market District In Pittsburgh, PA
Embodying a culinary destination for food aficionados paired with the convenience of a full-service market, Giant Eagle has unveiled its fifth Market District location in five years and its first in Pittsburgh's North Hills suburbs. The newly expanded 90,000 square foot culinary, dining and shopping destination offers specialty and unique items not found elsewhere in an environment where customers' passion for food can be cultivated by a staff of food experts.
When customers visit this new store, they will enjoy a world-class shopping and dining experience all in one place, bursting with amazing food from 19 countries around the world, combined with food expertise with everything from daily demonstrations to celebrity chef appearances and interactive events. Market District also offers customers the rare opportunity to find natural, organic, specialty and other unique items paired with the convenience of favorite national brands and everyday needs all under the same roof.
Company spokesman Rob Borella, said, "Market District welcomes customers from all across the area to a new world of food, where they can sample restaurant-quality dishes, and find unique meat, produce, cheese and grocery selections from around the globe, hand-selected by our dedicated Team Members. But Market District also satisfies customer needs for a full weekly shop. While customers can find unique items not available elsewhere, they also can purchase everyday items like national brand detergent and popular beverages under the same roof."

Midway Displays Debuts Recycle Shopping Bag Displays
More and more stores are promoting the use of Recycle Shopping Bags. To answer the need for a Point of Purchase Rack to display them at store entrances and check outs; Midway Displays designed and developed two, 2 Tier Double-sided T-Stands. The Shopping Bag T-Stands are stocked in 51" & 61" heights with 8" saddle loop hooks. Black is the stock color, with other colors available upon request. The 61" shown here is presented with an 18" Octagonal Base but can also be paired with any base from the Midway Display Base Collection. (Web site) www.midwaydisplays.com

White Owl Launches FoilFresh Silver Cigarillos
White Owl has launched White Owl FoilFresh® Silver Cigarillos. White Owl is also using its innovative FoilFresh® technology for the latest addition to the portfolio, guaranteeing each Silver Cigarillo is as fresh as the day it was made. The newest addition to the White Owl Cigarillo product line is in stores now. "This is an example of how White Owl is on the cutting edge of consumer trends," said Katherine Macomber, White Owl Brand Manager. "Small Unflavored HTL is the fastest growing segment in the industry, almost doubling in size in 2011. Silver Cigarillos offer 100% freshness guaranteed and uncomplicated tobacco enjoyment. We think this is a fantastic alternative to sweet or flavored cigars." White Owl will support the launch with slick custom point of sale displays and four special offers including the introductory 2 for 99 cents deal, 3 for 2 pouches, 5 for 4 packs and bonus box offers. (Web site) www.SwedishMatch.com

Energizer LED Lighting Products On Display In Canadian Tire Stores
CRS Electronics, a developer and manufacturer of LED lighting, announced that Canadian Tire Corporation will be the first major retailer in North America to launch the Energizer® branded line of LED lighting products manufactured exclusively by CRS. "The Energizer line of LED lights will compliment Canadian Tire's sustainability initiative and we now supply consumers with more than 1,000 environmentally innovative products and solutions," said T.J. Flood, Canadian Tire's Vice-president of Merchandise for the Living Division.
Canadian Tire has committed to showcasing the Energizer lights in creative and attention-getting merchandisers designed to educate consumers on the benefits of LED lighting in their homes throughout Canadian Tire locations. "We are excited to begin selling the high quality Energizer branded LED lights in Canadian Tire stores for homeowners to enjoy their numerous benefits," said Scott Riesebosch, President of CRS Electronics. "Canadian Tire is a significant retail partner, which will greatly assist us as we continue to expand our North American retail base." (Web site) www.crselectronics.com

HSN Showcases Massive Interactive Touchwall To Reach Shoppers Beyond TV & Internet
In an effort to expand its reach and interaction with shoppers beyond TV and the Internet, Home Shopping Network (HSN) collaborated with Intel Corporation to develop a massive interactive touchwall. The solution allows HSN the opportunity to engage with consumers at various food and wine events throughout 2012 by offering a virtual cooking class with world-renowned chef Wolfgang Puck. This initiative encapsulates all of HSN's recent digital advancements - mobile, gaming and social - into a fun shopping experience that can be offered virtually anywhere.

General Mills Makes It Easier To Choose Products With Whole Grain Listed First
General Mills has reached a multi-year reformulation milestone across its portfolio of Big G cereals, more than 50 cereals with the white check. Now every cereal with the white check has more whole grain than any other single ingredient with the same great taste. Consumers will see whole grain listed first on the ingredient list, indicating that whole grain is the first and most prevalent ingredient. This includes family favorites like Honey Nut Cheerios®, Lucky Charms®, Total®, Cinnamon Toast Crunch® and Cheerios®.
There are more grams of whole grain in every cereal with the white check than any other single ingredient (including sugar from all sources combined). The proof is on the new packaging. Grams of whole grain are listed on the side of the box and grams of sugar from all sources are listed on the front of the box and in the Nutrition Facts panel.
"Whole grain makes a vital contribution to good health, and we know Americans value it in their cereals," said Jeff Harmening, president of General Mills Big G cereal division. "As a company, we always strive to improve the health and nutrition of our products while never compromising taste. That's why we're proud to announce that, no matter which of our more than 50 cereals people choose, they can be assured they're getting more whole grain than any other single ingredient, with the same great taste their family loves."

Rug Doctor Chooses ByStorm Software To Secure Self-Serve Kiosk System
Rug Doctor has chosen ByStorm Software FileSure to secure Rug Doctor owned and operated kiosks that are being placed into service at major worldwide retailers in North American locations. Rug Doctor, the world's leading provider of carpet cleaning rental systems, is currently deploying self-serve rental centers that have proven to simplify the rental and return process by drastically reducing the involvement of the retail store personnel.
"In order to automate and simplify the rental and return process for both our retailer partners and our customers, we are now utilizing self-serve touch-screen kiosks where it makes sense for our retail partners," said David Kropp, Rug Doctor's Chief Information Officer. "These automated electronic systems must adhere to the retailer security policies and compliance mandates. We searched for an affordable solution that was proven and flexible and found exactly that in the ByStorm FileSure product so we have entered into a multi-year agreement with them to secure our kiosks."
"Rug Doctor needed both a file auditing and a data loss prevention solution that would meet their current retailer partner's security requirements and was versatile enough to deal with future retailer partner security requirements as their self-serve kiosk initiative accelerates," said Gene Allen, President of ByStorm Software. "FileSure tracks file accesses and controls who and what programs can access files/folders in the first place, and then manages what can be done with them."

Orbit Landscape Products To Integrate With Lowe's Iris™ Smart Home System
Orbit Irrigation Products, the retail market leader in the United States for outdoor irrigation products and an innovation leader across many outdoor and landscape categories around the world, will integrate with Lowe's new Iris™ smart home system. The Easy-Set Smart Irrigation Timer and the Smart Landscape LED Light Controller will connect the consumer in ways never before possible. Through the Iris web interface, consumers can turn on and off their landscape lighting and adjust their sprinkler systems all through a web-connected device from anywhere at any time.

Moosejaw Launches New Stores And Retail Concept
Moosejaw, the quirky outdoor retailer based out of Detroit, has opened its 8th retail location in Natick, Mass, which will be the first to embody Moosejaw's new retail concept and design. "We wanted to do something totally unexpected from what you would find in a typical outdoor store. When customers come in they will want to explore and engage with their surroundings, the staff and the technology in the space," said Bryan Lively, Vice President of Retail.
The first thing shoppers will find when they walk in is a chill hang out space with Fight Club playing 24/7. That part about Fight Club might not be true. There's also a disco themed dressing room, table tennis, and a giant wall of "Moosejaw's Fav Custies". Moosejaw even knocked a huge hole in the wall between the store and the stock room to give a peak behind the curtain. Moosejaw will use technology to create a seamless retail experience between how customers shop online and in brick and mortar stores. Armed with WiFi, iPads and mobile POS systems, the staff will not be tethered to a large checkout counter but rather engaging customers throughout the entire store, showing customers online product reviews, checking inventory at other locations and completing transactions on the spot.
"We've found that customers who 'blur' the channels of retail at Moosejaw, that is shop online, in-store, get at us on Facebook, Twitter and mobile, are better qualified customers, shop more and are more loyal to Moosejaw than anyone else. Having a physical store in markets where we already have a strong following on line will only create even more passionate groups of custies in these new locations, much like we have in Michigan and Chicago today," said Gary Wohlfeill, Moosejaw's Creative Director. Moosejaw is planning on opening more retail locations in the next 36 months using their new retail model concept.

Cinemark Launches New Lite Bites Snack Pack At Its Concession Stands In Theatres Across US
Cinemark Holdings is rolling out the Lite Bites snack pack expanding upon the healthier and lower calorie food and beverage options available at the concession stand. Cinemark, a company that has developed a reputation for always providing the most innovative food options, has been testing Lite Bites snack packs in select theatres over that past several months. Lite Bites contains a 16oz. Coke Zero, a Jamba® Fruit & Nut Trail Mix, and a calorie-counter's portion of Cinemark's Orville Redenbacher popcorn. Lite Bites weighs in at less than 450 calories and will be expanding to numerous Cinemark theatres across the country. "The majority of our customers enjoy their favorite movies with Orville Redenbacher popcorn and an ice cold Coca-Cola soft drink; however, we recognize that moviegoers want options and we continue to seek out lower calorie, lower fat, and smaller portioned alternatives," said Bob Shimmin, Cinemark's Vice President of Food & Beverage. "Lite Bites is ideal for those that enjoy a traditional movie snack but desire a portion tailored to their dietary goal."

Target Unveils New Design Partnership Program: The Shops At Target
Target Corporation is introducing a new design program, The Shops at Target®. Through this ongoing program, Target will partner directly with the shop owners of specialty stores and boutiques to co-create affordable, limited-edition collections for its guests. The first flight of The Shops at Target, which debuts on May 6 at all Target stores and Target.com, features five exclusive collections across five different product categories, which reflect the personalities of the shop owners. "One of the reasons our guests love shopping at Target is our design partnerships," said Brian Robinson, director of fashion and design partnerships, Target. "With The Shops at Target, we're building on that sense of discovery by offering our guests a chance to experience one-of-a-kind specialty stores and boutiques through collections that have been specifically tailored to their wants and needs."
The first flight of The Shops at Target features collections from five different U.S. specialty stores: The Candy Store, Cos Bar, Polka Dog Bakery, Privet House and The Webster. The Candy Store, San Francisco's premier candy boutique, caters to candy lovers' discovery of nostalgic delights and the latest treats to satisfy every sweet tooth. Inspired by The Candy Store's curated sweets, Target's collection features favorites such as Black Licorice Dogs, Gummy Fried Eggs, Jaw Breakers, Caramel Creams and Round Swirl Lollipops. Cos Bar brings its unique beauty experience to Target with an exclusive collection of body care products, bath accessories, beauty tools, manicure essentials and cosmetic bags in eye-catching prints. Polka Dog Bakery is translated into a collection at Target with signature doggie delights including General Bow Wow's Chicken Biscuits, The Big Dig Cheese Biscuits and Snickerpoodles Biscuits, as well as bright and stylish accessories including bowls, balls, collars, harnesses and food mats. Privet House at Target features a signature line of décor and accessories for the home, garden and table reminiscent of the shop's charming aesthetic. The Webster at Target includes apparel and accessories for women, men, kids and baby inspired by the essence and sunshine of Miami, Fla., featuring flamingo and deco prints in shades of coral, navy and green.

U.S. Nonwovens Joins P&G With Dual Pod Laundry Technology
The Proctor & Gamble Co. has launched what it calls the biggest laundry innovation in more than a quarter century with Tide & Cascade Pods. This innovation may help combat the downward spiral of detergent sales in the past couple of years. Multi dose pods (Powder, Liquid, Gel etc) will help assume a substantial share of the 6.5 billion North American Laundry market in the next decade, according to P&G.

Monster And RadioShack Launch iSport™ LIVESTRONG® Edition Headphones
Monster, world leader in manufacturing and design of highperformance headphones, is teaming up with RadioShack for the exclusive launch of its new iSport™ LIVESTRONG® branded in-ear headphones for athletes and enthusiasts. The headphones boldly feature LIVESTRONG's iconic bright yellow on both the cable and earpieces. They will be available nationwide at RadioShack, a leading retailer of Monster headphones and products, starting in February 2012, followed by rollout at other retailers later this year. A portion of the proceeds from sales of the iSport LIVESTRONG headphones will be donated to the Lance Armstrong Foundation, created in 1997 by the cancer survivor and champion cyclist. Scott Young , executive vice president and chief merchandise officer for RadioShack, said, "We believe the iSport LIVESTRONG headphones will be a high-quality headphone that our customers will enjoy and which will promote the important LIVESTRONG cause."

Post Offers New Honey Bunches Of Oats Fruit Blends Cereals
Post Foods is introducing Honey Bunches of Oats Fruit Blends, a new variety inspired by bold flavor combining trends and fans' curiosity for exciting new options. The first two unique taste combinations, Peach Raspberry and Banana Blueberry, are now available nationwide. For those seeking a new level of excitement in their bowl, Honey Bunches of Oats Fruit Blends livens up the cereal aisle by combining different flavors that are meant to be together -one on the crispy flakes (banana or peach) and another (blueberry or raspberry) baked into the signature crunchy granola bunches that fans love. Each bite of Fruit Blends provides a burst of taste from two big fruit flavors along with the texture and nutrition of four grains-oats, whole grain wheat, rice and corn.

Rust-Oleum Countertop Transformations Launch
New Rust-Oleum Countertop Transformations Do-It-Yourself Coating System is an innovative, do-it-yourself decorative coating system that can replicate the look of today's most sought-after countertop materials like natural stone. Countertop Transformations gives homeowners the ability to transform their countertops, providing a durable new finish at a fraction of the cost of replacement. The quick and easy coating system eliminates the need to hire a contractor and the mess associated with countertop replacement. Countertop Transformations is so quick and easy, do-it-yourselfers can give an old, tired, damaged laminate countertop a fresh, new high-end look in less than a weekend. Plus, it's also great for use on bathroom vanities, bar tops, tabletops and more. "Rust-Oleum Countertop Transformations was designed as a cost-effective, easy-to-use alternative for homeowners to update worn, out-dated countertops," said Kurt Hardy, senior vice president of marketing, research and development for Rust-Oleum.

New Schick Hydro Power Select™ Razor Features First-Of-Its-Kind Technology
Schick® is introducing the Schick Hydro Power Select™, featuring technology never before seen in a wet shave razor, including three vibration settings, easy-to-read indicators and a one-touch control button, allowing men to interact with their razor in a new way, while providing the signature Schick Hydro hydration and skin benefits that men demand. As the only custom powered wet shave razor on the market, the Schick Hydro Power Select gives men control of their shaves and features innovations that mark an important development in men's grooming.

New SC Johnson All-In-One Cleaning System Introduced
The new SC Johnson All-In-One Cleaning System allows users to clean more efficiently and effectively by choosing three of their five favorite trusted concentrated cleaners to dock in one simple, lightweight sprayer. This new tool makes cleaning the entire home faster, easier and more efficient by removing the hassle of carrying around numerous bulky cleaning supplies. Armed with the All-In-One Cleaning System, the cleaner on duty can move seamlessly from room to room and surface to surface, switching instantly among the cleaners they know and love with just a simple twist. The SC Johnson All-In-One Cleaning System is designed to hold up to three concentrated cleaner cartridges at once in a single hand-held sprayer. Simply fill the sprayer with tap water and spray - the water dilutes the concentrate on its own. Since each concentrated cartridge is equivalent to a 26 ounce bottle, this design gives users the ability to save precious space and get rid of cleaning clutter. Additionally, the compact design makes it convenient to store in multiple places around the home to keep within quick reach when needed. The SC Johnson All-In-One sprayer and concentrated cleaner cartridges are currently available for purchase in Kmart, Kroger, Meijer, Safeway, and Walmart in Colorado Springs, Colo. and Lexington, Ky.

Striiv Personal Fitness Device Launches In Select Best Buy Retail Stores
Striiv has launched the Striiv personal fitness device in select Best Buy stores, its first 'brick-and-mortar' retail partner. Striiv will be featured in Best Buy's new "Health and Fitness" sections in 43 Best Buy Connected Stores across America. Like a 'personal trainer in your pocket,' Striiv makes fitness fun by motivating exercise through charity donations, games, and challenges - all powered by physical activity. The product will launch in additional Best Buy stores nationwide this spring. David Wang, CEO and co-founder of Striiv, said, "By partnering with Best Buy and joining their connected Health and Fitness initiative, we can bring Striiv to an even broader audience and help shape this exploding category."
Best Buy's Connected Store is a reinvention of the store experience designed to inspire customers and help them realize the full potential of the Connected World. Customers can play with and compare devices, connections and content solutions. "Striiv is at the forefront of the mobile health category and a perfect fit for our 'Health and Fitness' section in our Connected Stores," said Alan Smith, senior merchant for Health & Fitness at Best Buy. "Best Buy customers expect innovative technology products and solutions, and Striiv has the right blend of gaming, technology and fitness to motivate activity. Our customers are going to love it."

Sleep Number Redefines Memory Foam With Launch Of Its New m7 Bed
SLEEP NUMBER® is introducing its latest innovation: the Sleep Number m7 memory foam bed, which redefines memory foam by combining unique technologies. The exclusive Sleep Number m7 bed offers a memory foam bed that cools, contours and adjusts so each sleeper can realize their coziest, most-personalized sleep ever. Three inches of exclusive Sleep Number CoolFit™ foam with gel technology provide a cool, soothing sleeping surface. CoolFit foam is naturally contouring and more breathable compared to the leading memory foam brand. Exclusive Sleep Number DualAir™ technology lets sleepers adjust firmness on each side of the mattress for their ideal level of comfort.
"Our goal was to offer everything consumers said they wanted in a memory foam bed," said Annie Bloomquist, chief product management and merchandise officer at Sleep Number. "So, we leveraged deep consumer insights to offer unique innovations that address customers' needs. The end result provides customers with an ideal sleep solution for those who prefer memory foam but do not want to compromise on the adjustable comfort that only a Sleep Number bed offers."

Tea Forte Brings Coconut Beverage Trend To Tea Category
Tea Forte, the global luxury tea company, continues to expand its distinctive art of tea in deliciously healthy ways with the introduction of its new line of Coconut Teas. The product launch offers the tropical taste of paradise and catches the wave of growing consumer demand for coconut beverages. Crafting blends of only the finest organic tea with the creamy flavor of fresh cut coconut, Tea Forte's coconut collection is available in Fair Trade Certified™ eco-friendly filterbags, and the company's signature pyramid infusers. The offerings include: Coconut Mango Colada Green Tea, Coconut Chai Latte Black Tea and Coconut Chocolate Truffle Black Tea.

VIZIO And Google TV Join Forces To Create State Of The Art Stream Player
VIZIO and Google have joined forces to introduce the VIZIO VAP430 Stream Player, an innovative stream player that turns any HDTV into an enhanced VIZIO Internet Apps Plus® (V.I.A. Plus) smart TV that incorporates the latest Google TV. The Stream Player allows consumers to access countless entertainment content and online services with web access through a fully capable Chrome browser, and to also enjoy photos, music and video stored on any computer, hard drive or smart phone connected to a local network and/or the cloud. With the VAP430 connected to an HDTV over an HDMI cable, users can quickly and seamlessly access content and services from their favorite apps and websites using the included Bluetooth premium universal remote control with integrated touchpad. In addition to movies, TV shows and music on demand, the VAP430 lets users search the web for even more entertainment options using the Flash-capable Chrome browser.
"We're thrilled to partner with VIZIO on the launch of their Stream Player," said Mario Queiroz, head of Google TV. "VIZIO has established itself as a leader in the consumer electronics market. Combining Google TV with VIZIO's innovative, easy-to-use consumer electronic products will bring more great entertainment and Android apps to the living room."

Timex® Ironman® Run Trainer™ With GPS Introduced
Timex, a leading U.S. watch manufacturer, has incorporated CSR's powerful SiRFstarIVTM GPS technology in its new Timex® Ironman® Run Trainer™ product. SiRFstarIV combined with the SiRFInstantFixTM technology gives the new high-performance training watch a reduced "time-to-first-fix," enabling runners to begin their run with minimal delay. SiRFstarIV performance gives users location, pace and distance tracking throughout their workout, even in challenging environments, from crowded urban canyons to dense forests and uneven elevations. SiRFstarIV's low-power consumption means long battery life for the Ironman Run Trainer -- eight hours in full GPS mode. SiRFstarIV is optimised for size and battery constrained applications. Manufacturers benefit from greatly-improved power consumption, small package size, ease of integration and low-cost implementation. SiRFInstantFix technology eliminates the wait typically associated with obtaining satellite broadcast GPS data needed to get a fix. This results in improved start-up performance even in weak signal environments with start-up times of ten seconds or less.
"The Ironman Run Trainer with GPS is another indication of how dedicated Timex is to giving athletes, trainers and fitness enthusiasts the tools they need to improve and simplify their training," said Paul Williamson, Health and Fitness product marketing manager of CSR. "We have been extremely pleased for the opportunity to work together on this project, and that CSR's SiRFstarIV was able to deliver the fast fix, high-sensitivity, and low-power advantages Timex customers have come to expect."

ZAGG Launches invisibleSHIELD HD, New Premium Protective Film For Mobile Devices
ZAGG, a leading mobile device accessories company, has introduced a new premium version of their patented film in the invisibleSHIELD® line called the invisibleSHIELD HD™. The new line offers industry-leading clarity and finish in a protective film, and is available at ZAGG retail outlets, and through a select retail partner. Featuring the same Military-Grade Protection and Nano-Memory Technology™ consumers have come to expect from the invisibleSHIELD, the HD line offers premium features like Advanced Clarity and Glass-Like Surface to accentuate the sharp images and vibrant colors in the newest advanced gadget displays. The invisibleSHIELD - ZAGG's flagship product - is a patented military-grade mobile device protection solution. The virtually invisible and indestructible film is made to extend the life of smartphones and tablets, and is available in over 5,000 designs for the most popular mobile devices.

TCBY To Launch Greek Fro-Yo Nationwide
As the fro-yo category grows increasingly competitive, TCBY has announced the next evolution of soft serve frozen yogurt, as its distances itself further from the crowded category with the first to market Greek Fro-Yo, scheduled to appear in TCBY's Greek Fro-Yo delivers on two times the protein, good source of fiber, lower calories and is nonfat. "Where both the fro-yo and grocery brands have failed to capitalize on the Greek yogurt phenomenon, we did our due diligence in developing and testing a Greek format that maintains the integrity of Greek yogurt, but with a soft serve consistency that parallels the nutritionals of our Super Fro-Yo," explains Dr. Wayne Geilman who heads research and development at TCBY. "We believe the timing couldn't be better to introduce a product that serves an expanded marketplace with increased daypart opportunities."

Seagate Showcases 4G LTE Storage Solid-State Hybrid Hard Drives
Building on the success of the first battery-powered, wireless storage solution, GoFlex Satellite drive, Seagate Technology has collaborated with Verizon Wireless to introduce the world's first 4G LTE mobile wireless storage solution. The 4G LTE-connected Mobile Wireless Storage technology has the ability to: Expand the storage capacity of your mobile device with enough space to enjoy over 300 HD movies on an iPad or Android tablet. Download music, movies and photos over 4G LTE and stream it all over Wi-Fi for up to three of your mobile devices. And use the lightning fast Verizon 4G LTE network to connect to an endless library of entertainment while on the go while it also provides Internet connectivity for up to three Wi-Fi enabled mobile devices.

Targus Teams With iDevices To Develop iNotebook
Targus® Inc., maker of the world's top-selling laptop computer cases and accessories and iDevices LLC, developer of App enabled products that incorporate Bluetooth® connectivity to Apple® devices, have formed a technology partnership for the design, development and distribution of the iNotebook -- a revolutionary new device that allows iPad users to wirelessly transfer what they write on paper directly to their iPad. The iNotebook includes a rechargeable, Bluetooth-enabled writing recognition receiver, which communicates with the enclosed pen allowing handwritten notes to transfer directly to the iPad. The pen includes an integrated stylus allowing the user to write directly on their iPad without smudging or scratching the screen. It uses a standard, user-replaceable 9 1/2 x 7 1/2 notepad. All of the iNotebook's components are contained in a stylish, high quality leather portfolio case, which secures the iPad and allows it to be viewed in both landscape and portrait positions. The iNotebook works with a free app that can be downloaded from the Apple App Store. The app provides the ability to record any written content and transcribe it directly to your iPad -- from notes and lectures, to signatures and business critical documents. It also allows all files to be saved to iCloud, and content to be shared amongst devices. The embedded email capability allows users to email any files directly from the app. It allows users to customize the background of their documents and organize saved files. Documents can easily be edited within the app using the iNotebook pen's stylus. It also offers Facebook and Twitter integration so documents can easily be shared on Facebook or Twitter. The app can also record conversations and lectures to pair with the handwritten notes. The iNotebook.

Personal Rover Is New Electric Transportation Device For Urban And Off-Road Use
Startup Personal Rover, Inc. has introduced the Personal Rover, a new and innovative electric scooter for urban or off-road transportation. This high powered transportation device is easy to use, fun to drive and doesn't make you look silly. The Personal Rover is actually pretty intuitive, and works with your body movements to get you to your next location. You just stand on the designated feet areas, hold the ski-pole like handles and pull the finger trigger on the handle to accelerate. With 800 watts of electric motor you're guaranteed a smooth and powerful ride. Because the Personal Rover keeps both feet low to the ground, the ride offers great body control and allows the rider to feel safe when traveling on this device, compared to other popular personal transportation devices.

Maui Jim Reinvents Sunglass Lens Technology With MauiPure™
Maui Jim is unveiling MauiPure™, which complements the company's entire line of superior polarized lenses by adding an option that has the closest clarity to glass in an ultra-lightweight lens that has superior impact-resistance. MauiPure lenses will make their debut in mid-March in a new line of three sunglasses designed for active lifestyles.
Coming from the world's fastest growing manufacturer of premium polarized sunglasses, MauiPure offers crisp optics in a new lens that blends the optical brilliance of SuperThin glass with excellent scratch- and impact-resistant properties. The hybrid, injection-molded, de-centered lenses are the lightest lens material in the Maui Jim portfolio, combined with the optical clarity of glass, with an ABBE value over 50. "This is the perfect lens for people on the go," said Linda Glassel, vice president of marketing at Maui Jim. "This is a light, comfortable lens that you could forget you're wearing because it produces distortion-free, colorful views and packs all the protection you need for long days in the sun."

Babolat Invents Tennis Of The Future With Play & Connect Racquet
Babolat, the oldest international company specialized in tennis, has introduced its vision of the tennis of tomorrow with the new Play & Connect racquet. As a result of research conducted over the course of five years, Babolat has today developed the "Play & Connect" racquet which offers a new experience to players thanks to sensors integrated in the racquet that register the flow of data. Tennis lovers, novices, pro players and amateurs, whatever their level, will now have access to information about their game in order to better understand their game and to improve their performance on the court in an enjoyable way. With Play & Connect, it will now be possible, for the first time, to measure and challenge the performance between players of all levels including the professional players of Team Babolat.

New Febreze CAR Vent Clips Tackles Tough Odors, Providing Consistent Freshness As You Drive
Procter & Gamble's Febreze is putting odor elimination in the drivers' seat with the launch of New Febreze CAR Vent Clips. From fast food meals to sports equipment, Febreze CAR Vent Clips are designed to eliminate the tough odors busy families face and freshen the air in the car for up to thirty days. The Febreze CAR Vent Clip has a clean and modern design that easily attaches onto the air vent in the car, providing odor elimination and freshness while on the road. A unique membrane allows the product to slowly release scented oils, eliminating tough odors. Consumers can easily control the scent level of the Febreze CAR Vent Clips by adjusting the scent intensity dial. Febreze CAR Vent Clips is available in the Air Care and select Auto aisles at major retailers in North America.
"After listening to consumer needs, we were inspired to shake up the car freshener category and design something that actually worked," said External Relations Manager Jeff Pierce, Febreze. "The Febreze CAR Vent Clip was tailored specifically for the car environment. Discreet in size, the Febreze car freshener is formulated with light, fresh scents that have true odor eliminating power and the technology to slowly release scent day after day without becoming too overpowering."

Pella Debuts Innovative SmartSync™ Technology For Today's Smart Home
Pella® Windows and Doors is introducing its newest innovation, SmartSync technology, an integrated system that allows shades or blinds to be controlled simply by a remote control or by a home or building automation system through Web-enabled devices like computers and most smart phones. Upon its entry into the emerging smart home market later in 2012, Pella will provide products that can be easily integrated through SmartSync technology to provide convenience and peace of mind. With SmartSync you can program blinds or shades to open and close on your desired schedule, to help your home look occupied whether you are home or away, any time of the day or night.
"Like other Pella products, Pella SmartSync technology is designed with purpose. It's engineered to provide convenient benefits and ultimately help you save energy," said Polly Tousey, Pella strategic programs manager. "When Pella SmartSync systems are integrated with a home automation system to create a carefully-controlled interior environment, the energy usage of a home can be optimized easily and efficiently."

Third Generation California Vintner, Indelicato, Releases HandCraft Artisan Collection
The Indelicato family has released HandCraft Artisan Collection, a portfolio of California wines tailored to fit the lifestyle of busy, modern women. HandCraft is the creation of Cheryl Indelicato, who represents the third generation of her California winemaking family. HandCraft Artisan Collection launched nationally, with four wines: Cabernet Sauvignon, Chardonnay, Pinot Noir and Petite Sirah. Cheryl began the HandCraft project in earnest nearly two years ago when she teamed up with veteran winemaker, Alicia Ysais, to develop a wine that would be fruit forward, distinct and easy to enjoy - similar to the field wine blends that Cheryl recalls from her family's dinner table. "When it came time to give these wines a name, we settled on HandCraft - a reflection of the personal touch we put into every bottle," Cheryl said.

Arby's Names Russ Klein As CMO
Russ Klein is joining Arby's as Chief Marketing Officer. Klein, who brings a 25-year track record of marketing management, brand turnarounds and value creation at Burger King, 7-Eleven, Dr Pepper, 7-Up and other brands, will lead Arby's efforts to revitalize the iconic fast food brand.

Thermal Industries Names Tyson Schwartz Vice President, Sales And Marketing
Thermal Industries, manufacturer of ENERGY STAR qualified vinyl replacement windows and patio doors, has recently named Tyson Schwartz vice president of sales and marketing. Schwartz brings a strong track record of success with over 20 years of sales and marketing experience in the building products industry. (Web site) www.thermalindustries.com

KIOSK Information Systems Appoints Tom Weaver CEO
KIOSK Information Systems' (KIOSK) has appointed Tom Weaver as the company's new Chief Executive Officer. Weaver, previously KIOSK's Chief Marketing Officer, was selected by Rick Malone to assume his role, following Malone's 18+ years as founder & CEO of the company. Weaver states, "This is an exciting time to assume the role as KIOSK's CEO. I firmly believe that economic shifts and the adoption of kiosk and mobile technology will combine to steadily drive the self-service industry to the next level of growth." (Web site) www.kiosk.com

Telepresence Tech Announces 3D Kiosk
TelePresence Tech, a 3D telepresence innovator based in Plano, Texas , is teaming with Verizon Wireless and Alcatel-Lucent to introduce two TelePresence Tech 4G Kiosks, which illustrate how 3D telepresence can be integrated with cloud computing and ultra-high bandwidth 4G LTE to create a new interactive personalized shopping experience to benefit both customers and retailers. The TelePresence Tech 4G Kiosks captivate customers with a three-dimensional display that can feature an endless aisle of products to extend beyond the inventory within the store. The kiosks are connected to the cloud over the Verizon 4G LTE network to access the store's full line of products and provide the customer with the opportunity to create their own profile and "mobile wallet."
The 4G Kiosks are enabled with Near Field Communications technology to help deliver a personalized retail experience in store locations and at home. "The Verizon 4G LTE network expands the reach of our 3D TelePresence systems to transmit a customer service representative to appear as a life-size person in a three-dimensional setting to provide a natural live interaction with a customer," said Duffie White , chief executive officer of TelePresence Tech. "This 4G Kiosk solution gives manufacturers the opportunity to reach customers in stores, shopping malls and public places with an impressive sense of presence." For more information, visit (Web site) www.TelePresenceTech.com

WirelessWERX Introduces Mobile Consumer Tracking Solution
WirelessWERX, provider of in-store consumer insights, mobile applications and shopper traffic mapping solutions, has introduced its mobile consumer tracking solution, which provides retailers with graphical in-store consumer analytics and insights. Using the most accurate and comprehensive mobile tracking technologies available today, WirelessWERX not only delivers actionable analytics based on customer traffic patterns, but also delivers added value to interactive branded smartphone apps by enhancing in-store consumer promotions and rewards. WirelessWERX uses sensory nodes to identify locations of customers with mobile phones and other Bluetooth or wireless-enabled devices. The WirelessWERX technology provides retailers with real-time, in-store metrics and dashboards that show customer traffic paths, browse time and return visits. The technology can isolate sections of the store as small as a 3-foot radius, making it the most accurate location technology available today. Unlike other in-store tracking approaches, WirelessWERX's technology does not require that the customer download and enable a retailer's application, helping to protect customers' privacy and security. The signals utilized by WirelessWERX don't contain any personal or identifiable information, such as phone numbers or names. WirelessWERX's simple 'plug and play' installation makes it easy for retailers to quickly implement and gain insight into consumer behavior that will allow them to make both short- and long-term merchandising, marketing and operational decisions. For more information, visit (Web site) www.wirelesswerx.com

Provision Integrates Intel Aim Suite Into Its Holographic Kiosks
Provision Interactive Technologies has integrated Intel® AIM Suite, an audience impression metric technology, into Provision's 3D holographic kiosk displays. In addition, Provision has partnered with Premier Retail Networks, LLC (PRN) to provide advertising sales, creative strategy, programming and custom content for the kiosks that will soon roll out in thousands of prime locations with retailers nationwide.
Each Provision 3D kiosk contains a 3D holographic display at the top of the device with a 2D interactive screen below that provides consumers access to information, promotions, rewards, coupons and product samples. Brand marketers will be able to run 3D advertising and engage viewers through the interactive interface. The ability to dispense coupons and product samples from the kiosks allows advertisers to offer highly motivating sales influencers at the point of purchase. The Intel® AIM Suite technology allows Provision to anonymously monitor viewer information on key demographics and metrics such as the amount of time a person spends looking at the 3D holographic display. This information leads to more targeted, relevant advertising for shoppers, and marketers can gather more accurate data on consumer behavior and purchase influencers.
PRN's creative strategy, programming and custom content services will enable Provision to engage consumers with a captivating and entertaining shopping experience, and through PRN's ad sales services, brands can leverage this experience to bring their products to life. "The opportunity for Provision to partner with Intel and PRN in retailing is exciting because this provides a complete integrated package -- PRN's entertaining content helps retailers create an engaging 3D experience for their shoppers, and advanced analytics is beneficial for marketers," said Provision CEO Curt Thornton. For more information, visit Provision at (Web site) www.Provision.tv

Polymer Logistics Introduces Dynamic Half Bin Shipper Container
Polymer Logistics has introduced the Dynamic Half Bin Shipper Container, which is designed to improve merchandising opportunities in the store and increase productivity throughout the supply chain. The Dynamic Half Bin Shipper Container features a spring-loaded base that lowers as product is placed inside and rises as product is selected from the bin, resulting in easy picking and greater product visibility as well as reduced replenishment costs. The Dynamic Half Bin Shipper Container has a wheeled base to enable safe and easy handling at the processing plant, in the distribution center and at the store. It is also more environmentally sustainable than traditional packaging and offers significant cost savings when compared with disposable material. "The Dynamic Shipper Container is an eye-catching, multi-purpose bin used to safely and efficiently transport, store and display a wide range of food products. The key for both the merchandising improvements and the productivity enhancements is the spring-loaded base that makes it easy for the processors to load and even easier for the shopper to purchase from," said Jim Vangelos, President - US, Polymer Logistics. The many benefits of the Dynamic Half Bin Shipper Container include built in signage slots for promotional/logistics information, robust construction that limits potential product damage and a unique design that replaces traditional shelving to reduce the time and cost of replenishment. They are foldable, nestable and stackable to optimize truck and storage space, available with or without a logo and in several colors. For more information, visit (Web site) www.polymerlogistics.com

E&E Exhibit Solutions Introduces Novo Displays For Trade Show Displays
E&E Exhibit Solutions has launched its new trade show display product line Novo Displays, a versatile exhibit system designed for today's trade show exhibitor. Novo Displays are lightweight, scalable and customizable solutions that offer exhibitors an alternative choice to custom-built displays. Novo Displays custom modular displays are available exclusively from E&E for purchase or as a cost-saving exhibit rental. Novo Displays feature a sturdy, yet lightweight aluminum framework with scalable components, which allow exhibitors to fit their custom modular displays to any size booth -- from table tops, to 10x10s, to 10x20s, to 20x20 Novo Displays islands and even double deck exhibits. The modern designs are centered around dynamic selling environments and are customizable with conference rooms, kiosk displays, storage counters, trade show graphics, custom lighting and more. Veteran and first-time exhibitors will also appreciate the finer details engineered into the system such as one-tool, no-hassle assembly and the exclusive wire management door, which hides cords and cables but provides easy access when needed in a hurry. All Novo Displays custom modular displays pack into virtually indestructible rotomolded cases and come with a lifetime warranty. For more information, visit (Web site) www.ExhibitsUSA.com or (Web site) www.RentExhibitsUSA.com

Huawei Showcases Full Range Of LTE Devices At CES
Huawei, a leading global information and communications technology (ICT) solutions provider, showcased its full range of LTE devices at the Consumer Electronics Show (CES) 2012. A total of nine Huawei LTE terminal devices were on display including its first LTE smartphone, the Huawei Ascend P1 lte. In addition, Huawei showcased its latest LTE modem, the E3276, and its newest LTE router, the E5776. The E589, a multi-mode router with support for LTE, 3G, and 2G, is the sole other LTE router on display. Huawei also showcased the EM920-an LTE module-as well as the B593, the world's first LTE TDD wireless broadband router, offering support for both LTE TDD and FDD, downlink data rates of up to 100 Mbps, and access for up to 32 WiFi devices and desktop computers through its Ethernet port. (Web site) www.huawei.com

TCL Corporation Exhibits Cloud Life
TCL Corporation, a global leader in the consumer electronics industry from China, is trying to bring "Cloud Life" to families all over the world. "The era of cloud-computing has come," said Li Dongsheng, Chairman and CEO of TCL Corporation. "Once we put all the hardware, operating system and software in the Cloud, equipment on the user's end can be as simple as a TV set. We can empower a TV with a computer's capabilities." As the first Chinese company taking a lead in "cloud life," TCL presented its most innovative TCL-cloud TV series based on cloud computing recently at the 2012 Consumer Electronics Show (CES). TCL also showcased its first mobile phone offering cloud computing technology and a full range of smart phones to give customers a simple, different and smart experience. Embedded with the most sophisticated cloud computing and storage technologies and TV-adapted Android system, the TCL-cloud TV series' hardware is up to the standard of dual-core CPU. TCL-cloud TV series bring unprecedentedly multiple cloud functions to users, cloud recognition, cloud control, cloud sharing, cloud socializing, and cloud office, to name a few. Internet interactivity such as chatting, tweeting, as well as checking emails and searching online information now can be easily done via TV. (Web site) www.tcl.com

Intel and Inwindow Outdoor Launch Experience Stations
Intel and Inwindow Outdoor recently showcased the latest advancements in digital signs at the National Retail Federation Expo. The new "Experience Stations" allow consumers to use touch and gestures to explore an interactive sign demo via 3-D cameras. Upon approaching the station demo, Intel® Audience Impression Metrics Suite (Intel® AIM Suite) anonymously determines the attendee's gender and age bracket to display personalized, relevant advertising. The interactive digital signs also enable consumers to make transactions with mobile devices using near field communication (NFC). For more, contact Intel Corporation. (Web site) www.inwindowoutdoor.com

Survival Star Bear Grylls Promotes Dockers® Brand 2012 Global Marketing Campaign
The Dockers® brand has unveiled the first visuals from the latest evolution of its international, Wear The Pants® marketing platform featuring Bear Grylls, star of multiple extreme survival programs. The campaign will pair Grylls' rugged charisma with the latest in refined, approachable masculine style from the world's most authoritative khaki resource, the Dockers® brand. Portions of the campaign were shot in the "wilds" of Manhattan, including a series of outdoor scenes photographed in the city's beloved Central Park, by lens-man Koto Bolofo.
The Dockers® brand's tongue-in-cheek Wear The Pants® campaign, continues to celebrate the re-emergence of khakis as the go-to everyday pant for men around the world. The latest iteration of the campaign will feature Bear Grylls in celebrated Dockers® styles such as the Signature and Alpha Khaki silhouettes and will be seen around the globe. The Wear The Pants® campaign was created in partnership with DraftFCB, San Francisco and is fully integrated with print, billboard, radio, social media, in-store and digital marketing components.
"Bear Grylls is a real-life hero, the perfect embodiment of our Wear the Pants® campaign," said Jen Sey, senior vice president of global marketing for the Dockers® brand, on the selection of Bear as the face of the 2012 campaign. "We're thrilled to be teaming with him, a TRUE man of action and ingenuity, out braving and conquering the world, doing what he loves. His passion and drive as well as his commitment to his family resonate with the spirit of the Dockers® brand and the Wear the Pants® campaign."

Pinkberry Fan Gets Pinkberry-Inspired Room Make-Over
Pinkberry, the original tart frozen yogurt brand, is giving its customers a unique way to experience its inspired design aesthetic in their own homes with the Pinkberry-Inspired Room Make-Over promotion. Pinkberry fans can enter in-store or on-line to receive a complete room makeover by Pinkberry's award-winning design team, from initial design consultation through the big reveal. Since opening its first store in 2005, Pinkberry has become known around the world as a design trend-setter, featuring a minimalist, modern decor and architecturally-inspired furnishings - the ideal backdrop for Pinkberry's fresh and original frozen yogurt.
"Design has always been integral to the Pinkberry experience," said Laura Jakobsen, Pinkberry's Senior Vice President of Marketing and Design. "We focus on bringing every last detail together to create a feeling of refreshment, and we're excited to bring that same feeling into the home of one of our fans."
The winner of Pinkberry's Design-Over Sweepstakes will receive a design consultation with Pinkberry's lead store designer; a complete room makeover (choice of living room, dining room, bedroom or outdoor patio), including furniture, paint, lighting and accessories; and when the fresh design is revealed, a catered Pinkberry party at home. (Web site) www.pinkberry.com

Smoothie King Launches Iam1 Campaign For Better Health
Smoothie King has unveiled its IAm1 campaign, which will take Smoothie King's mission to relentlessly influence and help more and more people achieve a healthy lifestyle one step further by inspiring guests to, themselves, be the influencers. Launching initially with a microsite dedicated to encouraging guests to share their Smoothie King weight loss success story, the company will then offer struggling guests a variety of 'fit tools,' from a month of personal training to new workout shoes to Smoothie King nutritional retail products like the Lean1 Meal Replacement Tub. Additionally, anyone who submits their story of struggle or story of success and an image to match will receive a free Lean1 smoothie-Smoothie King's latest meal replacement innovation delivering 20-30 grams of premium protein that boosts energy levels and helps burn body fat in three delicious flavors-chocolate, vanilla and strawberry.
"The Iam1 Campaign is an opportunity for us to engage with our guests, and our guests with each other like never before," said Cindy Kuhnau, co-founder and Senior Executive Vice President of Smoothie King. "Weight loss isn't easy-but we are hoping that through our guests testimonials others will be inspired to find solutions that work for them, and will turn to each other (and Smoothie King) for support along the way."

Yamaha Launches Promotion With GoPro Camera
Yamaha Motor Corp., U.S.A., has launched a first-of-its-kind promotion with GoPro, renowned as the world's most versatile camera, to give away free HD HERO2 Motorsports Edition cameras to Yamaha ATV customers in the first half of 2012. Through the unique promotion, anyone who buys a 400cc and above Yamaha ATV by the end of May will receive a free GoPro HD HERO2 (a $299 value) from Yamaha. "Yamaha is excited to offer a free HD HERO2 camera to ATV customers in 2012 through this new promotion with GoPro," said Steve Nessl, Yamaha's ATV/SxS group marketing manager. "The versatility of the HERO cameras, and the quality that the GoPro brand represents, make this a great fit for Yamaha's ATV customers. This new GoPro promotion is another example of how Yamaha is supporting our customers' lifestyles and exceeding their expectations."

Sony And Taco Bell Give Fans Chance To Win PlayStation®Vita
Sony Computer Entertainment America and Taco Bell have launched a new "Unlock the Box" promotion to give away one PlayStation® Vita (PS Vita) portable entertainment system for every 15 minutes. Fans will have the chance to win a PS Vita before it becomes available in U.S. stores, exclusively through Taco Bell.
"This partnership is the perfect way to deliver PS Vita's game changing technology directly to our passionate fans in the weeks leading up to launch," said Guy Longworth senior vice president of marketing and PlayStation Network at Sony Computer Entertainment America LLC. "We know anticipation around PS Vita in the U.S. is reaching a fever pitch, and we're happy to be working with Taco Bell to give away one PS Vita for every fifteen minutes, ensuring thousands of gamers get their hands on the revolutionary entertainment system before it becomes available in stores."
Consumers can win a PS Vita through a total of three different ways. At participating Taco Bell locations throughout the promotion, Taco Bell and PlayStation fans can "Unlock the Box" for a chance to win a PS Vita. Codes found on Taco Bell's specially marked $5 Buck Box - which includes a Cheesy Gordita Crunch, Crunchy Taco, Burrito Supreme® and medium fountain drink - can be entered online for an instant chance to win a PS Vita prize pack. Fans can also win through Taco Bell's mobile app by battling their friends on Reality Fighters™ Dojo, an exclusive augmented reality game experience set on the $5 Buck Box . The third opportunity is by entering an online contest that will encourage users to boast about what they'd be willing to do for a PS Vita. Consumer videos and images that are submitted will be placed in an online gallery where viewers can vote for the winners. "Taco Bell has always been a brand of firsts and we wanted to kick off the year with an innovative combination - our great food, PlayStation's cool new technology and multiple ways to play and win," said Brian Niccol , Chief Marketing and Innovation Officer at Taco Bell Corp. "We have an incredibly engaged customer fan base and we are excited to leverage this partnership and help them become early adopters."

Ryan Partnership Chicago Appoints Lopez Kiperman VP With Special Emphasis On Hispanic Marketing
Ryan Partnership Chicago, a leader in shopper marketing, has appointed Annie Lopez Kiperman as a vice president. Lopez Kiperman will focus on new business and spearhead strategic planning and account management, with a particular emphasis on Hispanic marketing. As part of its total market approach, Ryan Partnership Chicago continues to focus on building a stronger Hispanic discipline out of its Chicago office. With her knowledge in multicultural marketing, Lopez Kiperman brings a unique perspective and ability to help Ryan Partnership Chicago and its sister agency Promociones PanaVista further strengthen their abilities to offer clients total market solutions. (Web site) www.ryanpartnershipchicago.com

iSIGN Uses AIM Software To Generate Measurable Metrics In Mac's Convenience Stores
iSIGN Media Solutions is using Intel Corporation's Audience Impression Metric ("AIM") software and working with 5th Screen Digital Services to generate unique metrics to measure the effectiveness of in-store promotional campaigns in iSIGN's digital signage network in Mac's Milk stores. These metrics confirm, in real time, audience measurement, gender and age to increase effective brand advertising and generate higher revenues and ROI on the Mac's network.
The trial has successfully measured customer digital signage engagement, gender, age and dwell time on advertisements displayed in the Mac's Milk test stores, as well as the effectiveness of the mobile reach created by iSIGN's Interactive Marketing Solution ("IMS") software. These metrics will be used to confirm to potential advertising clients the actual audience of the digital signage network and purchase redemption in real time.
Alex Romanov, CEO, iSIGN, said, "This study will provide advertisers and brands with unique and exclusive metrics that will optimize campaign effectiveness of their in-store digital promotions. The combination of iSIGN's and Intel's two solutions generate a high level of real time metrics never before available. This will make the Mac's network the only one delivering proof of audience and sales redemption to constantly increase ROI and revenue for all parties as well as a convenient experience for new and loyal customers." (Web site) www.isignmedia.com

SolutionSet MediaWhiz Partnership And D.L. Ryan Companies Merge To Form Hyper Marketing Network
SolutionSet MediaWhiz Partnership and D.L. RyanCompanies have merged to form the Hyper Marketing Incorporated Network (HMI). This new group represents the largest independent marketing services agency network in North America. A team comprised of senior leaders from each company, overseen by Zain Raj as CEO, will lead HMI. D.L. Ryan Companies' Paul Kramer will serve as HMI's President and the Partnership's Tom Lanzetta and Michael Miller become HMI's COO and CMO, respectively. David Ryan and Jeff Haggin will serve as Vice Chairmen of the combined company. The leadership team will partner closely with all HMI network agencies to oversee growth and the delivery of services - digital,direct, data, shopper marketing, promotion, Hispanic and media - and to help clients capitalize on the agency network's full range of capabilities. (Web site) www.solutionset.com

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