Ridgemont Reserve Backbar Glorifier Attracts Attention
The Ridgemont Reserve 1792 Bourbon Backbar Glorifier was designed with the goal of generating awareness for a premium Kentucky bourbon brand in an environment that is crowded with competition.
The Ridgemont Reserve 1792 Bourbon Backbar oak and brass glorifier features a random chase blinking LED. The random mechanism is powered by a battery, which will last more than one year.
The Ridgemont Reserve 1792 Bourbon Backbar Glorifier was produced by Visual Marketing Inc., a p.o.p. display firm located in Chicago, IL.
Kodak & NASCAR Launch Cross Promotion
Kodak and NASCAR have launched a cross promotion in stores nationwide whereby NASCAR fans and Kodak customers making photo prints at any one of the 15,000 KODAK Picture Maker kiosks can collect one of 11 souvenir NASCAR photos. In addition, the kiosks and collectible prints will direct consumers to participate in an online sweepstakes, which offers prizes ranging from NASCAR jackets and helmets to a grand prize behind-the-scenes experience at an upcoming race.
The promotion was developed by marketing communications agency Eric Mower and Associates to generate brand awareness for the KODAK Picture Maker. "This campaign marks the first time that KODAK is offering 'print on demand' souvenir images at the retail kiosks," said Tom Armentrout, Sr. Partner EMA. "It's our goal to not only create excitement for the racing season and boost KODAK sales, but also to support KODAK's long-standing association with NASCAR."
When the KODAK Picture Maker is idle in stores, a looping video will encourage consumers to print out collectible photos and enter the online sweepstakes. In-store advertising, posters and tear-cards will also help stores promote the campaign.
Disney Store To Open Six Outlet Stores
Disney Store North America is expanding into the retail outlet arena and has officially opened its first outlet location in Woodbury Common Premium Outlets in Central Valley, New York. This is the first move in real estate strategy since The Children's Place retail stores acquired the Disney Store retail chain last year.
The new Disney Store at Woodbury Commons encompasses more than 7,000 square feet. Five additional outlets are planned to open this year in California, Arizona, Illinois, Tennessee and Ontario Canada. Disney Store Outlets will offer a variety of high quality merchandise with no irregulars or seconds.
"Our outlet stores will offer a magical, Disney-themed retail environment complementary to our mall-based Disney Stores," said Mario Ciampi, President of Disney Store. "Given the power of the Disney brand and The Children's Place experience in this channel, we believe the outlet venue will be an effective way to grow the business."
Starbucks Hosts 'Brewer Exchange Day'
Starbucks Coffee Company made it easy for consumers to replace their old coffee makers with new machines designed to make the very best cup of Starbucks Coffee with its first-ever Brewer Exchange Day held in Seattle, WA.
The Brewer Exchange Day provided a unique opportunity for consumers to recycle their old home brewers, and in return, receive a special gift that can be used towards the purchase of a new Starbucks coffee maker, espresso machine or any merchandise sold in Starbucks stores.
During Brewer Exchange Day, customers had the opportunity to participate in brewing demonstrations with Starbucks Coffee masters. Customers were also able to test Starbucks line of all stainless steel brewers, including the newly redesigned stainless steel Starbucks Barista Aroma 8-Cup Thermal Coffee Maker. Recycle America Alliance accepted home brewers brought to the event location.
Rawlings Nutrition Introduces Stabilized Creatine Energy Drink
Rawlings Nutrition's new complete line of patented products offers the ultimate in nutrition and hydration for the active person and sports enthusiast. Included in the product line up is EX2, an energy drink charged with a unique blend of energizing elements including creatine, ginseng, taurine and guarana. EX2's patented delivery process stabilizes creatine in the drink to help sustain energy levels for prolonged endurance. EX2 is available in a citrus punch flavor in an 8.4 fluid ounce can.
Coca-Cola Introduces Chilled Minute Maid Light Juice Drinks
Coca-Cola NA is taking its Minute Maid Light brand into retailers' refrigerated sections with new 64 fl. Oz. chilled cartons. The new entry complements the Minute Maid line of chilled lemonades and punches as a low-calorie, non-carbonated drink that does not compromise on taste. "Minute Maid Light Juice Drinks are the only low-calorie premium juice drinks in the refrigerated section that address consumer concerns about calories, carbs and sugar, without sacrificing taste," said David Best, Senior Brand Manager, Coca-Cola NA.
Everlast Debuts Nutrition Products For Latinos
Everlast Worldwide Inc., manufacturer, marketer and licensor of sporting goods and apparel, has introduced Everlast Nutrition products targeted to the Latino market. Developed by New York-based Vitamin Branding Corp., the licensee, manufacturer and distributor of Everlast Nutrition products, the line will incorporate specific Latino taste profiles and Spanish language packaging. The line will initially consist of 8 SKU's in three categories: Explosion Tropical Energy Drink, 3 Nutrition Bars in flavors inspired by Latino culture and 4 traditional vitamin supplements.
The launch will be supported with regional radio advertising in both Spanish and English featuring famed boxing ring announcer Jimmy Lennon Jr. as well as product samplings, demonstrations, personal appearances, special events and print advertising.
GM Announces Mktg. Appointments
General Motors has appointed Ed Peper to Divisional Marketing General Manager of Chevrolet. He replaces Brent Dewar who was named GM North America Vice President of Marketing and Advertising. Peper will report to Dewar.
T. Zelm Joins DSA/Phototech As V.P., Bus. Dev.
DSA/Phototech, a leading supplier of light boxes, kiosks and other graphic display systems, has named Tammi Zelm as Vice President of Business Development and Customer Service. Prior to joining DSA/Phototech, Zelm spent nearly 17 years with Hamilton Fixture in Ontario, CA.
Display Products, Inc. produces the RasterPrint Portable Graphic System, which contains everything needed in a portable system with big bold graphics, fast setup, compact shipping, durability, easy graphic change and low cost. Unlike other systems, the graphic is included and integral to the RasterPrint Portable Graphic System. The graphic stays attached to the frame during shipping so it requires no mounting or aligning during setup. RasterPrint PGS is available in tower, table top and back wall sizes. For more information visit www.displayproducts.com, (E-mail) sales@dproducts.com.
Outwater Plastics
Back to Top
To See Previous Issues of Online Weekly in Creative's Archives, click here.
To See other Creative Online Newsletters click here
