Washington Mutual Beanstalk Sign In Times Square Features Color Kinetics
Washington Mutual's new sign in Times Square depicts an 80-foot-tall beanstalk that glows emerald green from within thanks to Color Kinetics' LED illumination. Atop the three-dimensional beanstalk sits a castle and Jack himself, underscoring the ad's message: "Whatever your dream home is, we have your loan."
The design was conceptualized by Sedgwick Rd., Washington Mutual's Seattle-based ad agency, and brought to life by Clear Channel Spectacolor of New York. A 3D computer-generated model was used to engineer and fabricate the beanstalk - leaves, vine and all. Color Kinetics was called upon to intensify the sign's presence through intelligent LED illumination. More than 100 custom ColorBlast® 12 units with three channels of green LEDs are mounted behind the beanstalk's hand-painted, fiberglass exterior. The result is a shimmering, luminous surface that performs eye-catching chases in varying shades of vibrant green. The entire lighting scheme is controlled with a centralized DMX system.
Red Bull Flugtag Launches 2004 USA Tour
Red Bull Flugtag has launched the 2004 USA tour. Flugtag, which means "flying day" in German, was started over 13 years ago as a fledgling event in an Austrian Town. Today, Flugtag has been produced in over 20 countries.
This event is a contest in which voluntary participants construct human-powered flying machines that will be piloted, dragged, and pushed off a 24-foot ramp into a large body of water. It will take place in Miami, FL in April; Portland, OR in July; and Cleveland, OH in August.
'Club NOGGIN,' A New Interactive Educational Experience For Preschoolers Opens At Malls Nationwide
NOGGIN, the commercial-free, educational network for preschoolers, is teaming up with General Growth Properties (GGP) to launch Club NOGGIN, a new interactive educational experience for young children. Club NOGGIN will launch in April in five GGP test malls in select markets.
Club NOGGIN invites parents and caregivers to bring their young children (3-6 years) to the mall for a free, one-hour and 15-minute session where kids can play educational games and participate in large and small group activities supervised by trained activity leaders.
"Club NOGGIN gives us a unique opportunity to achieve our educational mission by providing a new outlet for connecting with kids and their caregivers on a regular basis," said Denielle Bertarelli, Director, Brand
Marketing and Public Affairs, NOGGIN.
Said Rebecca Graf, V.P., Strategic Partnerships GGP, "NOGGIN's educational content combined with GGP's kids' clubs provides our consumers with a fun, interactive environment that encourages the joy of learning."
Coors Launches Aspen Edge Low-Carb Light Lager
Coors Brewing Company has introduced Aspen Edge, a super-premium, low-carb light lager. A nationwide expansion is planned by summer's end 2004 to on- and off-premise outlets.
It took extensive research and development, a special blend of malts and a completely unique brewing and fermenting process, for Coors Master Brewers Keith Villa and David Bright to create Aspen Edge.
"In qualitative research, guys told us if there was a low-carb beer that also tasted great, they'd try it," said Ron Askew, Coors Chief Marketing Officer.
Snapple-a-Day Fit For Low Carb Lifestyle Introduced
Snapple-a-Day is debuting new Snapple-a-Day Fit for a Low Carb Lifestyle nutritional beverage. Available in three fat-free flavors - Berry Banana, Blueberry and Mango Lime - new Snapple-a-Day Fit for a Low Carb Lifestyle is for those individuals looking to maintain a healthy diet. Snapple-a-Day Fit for a Low Carb Lifestyle is a perfect nutritional beverage for America's changing dietary needs with 24 vitamins and minerals, 'net 9' grams carbohydrates, 0 grams of fat, 7 grams of dietary fiber, 7 grams of protein and 100% of Vitamins C and E "Snapple-a-Day Fit for a Low Carb Lifestyle was a natural addition to the Snapple-a-Day family of healthful beverages," said Maura Mottolese, VP of Marketing, Snapple Beverage Corp. "Carbohydrates are top of mind with many of our health-conscious consumers and we knew that we could develop a convenient, better tasting product that our consumers would feel comfortable drinking and taking anywhere. Snapple-a-Day Fit For a Low Carb Lifestyle provides all the taste and nutrition, but with fewer carbs than traditional shakes and smoothies."
Mayfield Dairy Introduces Low Carb Ice Cream
Mayfield Dairy Farms is introducing four flavors of Mayfield Less Carbs Ice Cream with no sugar added and three net carbs per serving.
"Mayfield Less Carbs will be an ideal ice cream for people who are watching their carbohydrate and sugar intake," said Scottie Mayfield, President. "It doesn't sacrifice taste and flavor, yet it has fewer carbs and is sweetened with Splenda, a popular sugar substitute, which many consumers today want and demand." Mayfield Less Carbs is available in Vanilla, Chocolate, Butter Pecan and Neapolitan.
Starz Encore Group Promotes A. Ivancie To V.P., Mktg.
Starz Encore Group LLC has promoted Ann Ivancie to V.P., Marketing and Campaign Management. Ivancie will manage national promotions, corporate and point-of-sale campaign development as well as custom campaign management for Starz affiliates. Previously Ivancie was Senior Director, Affiliate Marketing. Ivancie came to Starz in 2002 from Excite@Home. Starz is a leading provider of premium movie services in the U.S.
Warnaco Names R. Mazzoli Chief Creative Officer For Calvin Klein Underwear
The Warnaco Group, Inc. has named Robert G. Mazzoli Chief Creative Officer for Warnaco's Calvin Klein Underwear brand. In this role, Mazzoli will oversee all aspects of design, development, merchandising and marketing of the Calvin Klein Men's and Women's Underwear lines. He returns to Warnaco from Sara Lee Corporation, where he served as Chief Creative Officer of Sara Lee Branded Apparel.
Handleman Company Names Two Group V.P.S
Handleman Company announced the appointment of two Group Vice Presidents, Scott Wilson and Ron Lund. As Group Vice President, Scott Wilson is responsible for Marketing, Customer Support Teams, Field Sales and the Company's Canadian Division. Wilson joined Handleman Company in 2000 as Vice President of Marketing, his most recent position. Ron Lund, Group Vice President, is responsible for Product Management and Logistics. Lund joined Handleman Company in 1995, and has held a series of increasingly responsible positions including Vice President of Music Purchasing and Merchandise Planning. Handleman Company is a category manager and distributor of prerecorded music to mass merchants.
Pratt Group West Merges With Kosakura & Associates
Pratt Group West, Pratt Corporation's West Coast division and a leader in retail graphics, has joined with Kosakura, a Southern California based producer of visual displays, to create the new entity now known as Kosakura & Associates, A Pratt Partner. The creation of this new company allows for a greater West Coast presence in the visual merchandising display industry.
Said Chris Kiepfer, President and CEO, "Our alliance allows us to provide a truly robust offering to our retail and brand marketing clients, with expanded services, greater efficiency, and a deepened expertise in more areas, which include point-of-sale branding and advertising, display design and creation, fabrication, warehousing, fulfillment and installation."
Pratt currently services Lowe's, a major home improvement warehouse, along with many other leading retail stores across the U.S. Kosakura's clients include RSI Home Products, Kwikset-A Black & Decker Company, Avery Dennison, Audiobox and Lawry's Foods.
Outwater Plastics
Back to Top
To See Previous Issues of Online Weekly in Creative's Archives, click here.
To See other Creative Online Newsletters click here
