Sprint Brand Experience At New Indianapolis Lucas Oil Stadium Features Digital Signage And 3D Gesture Recognition
Wireless Ronin Technologies has implemented its RoninCast digital signage solutions in Dimensional Innovations' "Sprint Brand Experience" at the new Indianapolis Lucas Oil Stadium. Using Dimensional Innovations' design and fixture fabrication, along with RoninCast digital signage and Brussels based Softkinetic 3D gesture recognition solutions, Sprint has created an experience that immerses users in their technology and brand in innovative ways.
"The Sprint Brand Experience at the new Colts stadium goes beyond digital signage by incorporating advanced 3D gesture recognition solutions to create an immersive video game type experience for visitors," said Steve Birke, interim president and CEO of Wireless Ronin Technologies.
Sprint has a five year sponsorship agreement as one of six major sponsors at the new $625 million Lucas Oil Stadium, which has a projected annual attendance of 1.5 million event attendees and sports fans. The sponsorship provides an expansive branding opportunity within the entire eastern concourse of the stadium. Various-sized digital signage displays mounted creatively throughout the concourse showcase Sprint's new handheld devices and entertainment choices available via Sprint. Along with traditional digital signage, Wireless Ronin has incorporated a unique 3D experience, allowing Sprint to provide an interactive football simulation game in which fans become the quarterback and complete passes in a virtual Colts game. The groundbreaking interactive game uses Softkinetic's 3D patent-pending gesture recognition technology.
"Through our partnership with Wireless Ronin we are able to provide Lucas Oil Stadium visitors a unique video game experience featuring fully immersive and intuitive gesture recognition technology," said Michel Tombroff, CEO of Softkinetic. "This alliance with Wireless Ronin enables us to showcase the versatility of our technology and brings a new level of interactivity to the market." (Web site) www.wirelessronin.com
Captain Morgan Original Spiced 100 Proof Rum Launches Nationwide
Diageo has introduced Captain Morgan 100 Proof Spiced Rum nationwide. The new spirit is available nationwide in a range of sizes from 50ML to 1.75L.
The new blend has a pleasant and robust taste balanced with delicious spices, and is a great alternative for Captain Morgan Original Spiced Rum drinkers who are looking for a full-flavored taste.
“Captain Morgan 100 Proof Spiced Rum offers a hint of vanilla and dry fruits, creating an exceptionally different and smooth taste,” said Nagisa Manabe, Vice President, Captain Morgan. An array of colorful point-of-sale materials will support the launch of Captain Morgan Original Spiced Rum.
Diageo Introduces Zwack Liqueur To U.S
Zwack, a bold-tasting, ultra-premium liqueur, renowned as the National Shot of Hungary, has been introduced to the U.S. Originally created by Jozsef Zwack for the Royal Hungarian Court in 1790, Zwack is aged in oak casks for a minimum of six months, giving it a dark, amber color.
“Zwack has been the national shot of Hungary for more than 200 years,” said Izabella Zwack, whose family carried the liqueur's secret recipe with it when they fled communism in 1948. “We’re excited to share this great symbol of Hungarian culture with the United States.”
Available in a distinctive dark green bottle, Zwack is produced in Budapest, Hungary, and is a 40% ABV liqueur (80 proof) that is available in 50 mL, 750 mL, and 1 L bottles. It is distributed nationally by Diageo North America. An array of on-premise and off-premise display materials will support the launch.
Lenticular Movie Displays Promote Lionsgate's Release Of Punisher: War Zone
Movie-goers are used to seeing posters promoting upcoming films, but the displays announcing the arrival of Punisher: War Zone are taking the art of poster design to new heights -- and depths.
The unique two-piece displays utilized lenticular technology to create an impressive, deep 3-D image of the Punisher, the vigilante anti-hero of the latest installment of Marvel comics' action franchise, which opened nationwide on December 5. The backlit black-and-white movie poster features Frank Castle, the movie's iconic character toting guns to match his vigilante-hero attitude. The 3-D poster is accompanied by a reflective lenticular 3-D frame of guns that borders the display, adding to the poster's incredible depth.
Produced by Virtual Images, an IGH Solutions Company, the poster-sized displays utilize a unique lenticular process that produces images of unusual depth and clarity, according to company founder Dave Corey. Vying for attention in crowded holiday theaters, adding the lenticular frame combined the eye-catching appeal of 3-D images with the impact of a free-standing display.
"This is a new way to use lenticular design," Corey said. "The marketers of Punisher: War Zone wanted to utilize lenticular's 3-D effects to capture the attention of movie-goers and fans nationwide. They knew this was the best format to garner attention and recognition for the movie opening." Punisher: War Zone lenticular movie displays are currently in high-traffic theaters across the United States. (Web Site) www.viu.com
BIC LAUNCHES FOUR-BLADE SHAVER: BIC SOLEIL BELLA
BIC has announced the launch of its newest shaver in the Soleil portfolio, BIC® Soleil Bella™. The BIC Soleil Bella shaver is a one-piece shaver that features four flexible, e-z rinse™ blades, a soothing moisture strip® enriched with coconut milk, as well as a curvy, non-slip handle that allows for an easy grip in the shower or bath.
"The primary target for BIC Soleil Bella is women ages 18 to 34," said Linda Palladino, senior brand manager - shavers, BIC Consumer Products USA. "Women will enjoy shaving with BIC Soleil Bella because of its four e-z rinse blades that allow the user to rinse the shaver from the front or back. Also, the coconut milk that is infused into the moisture strip will help to provide a smooth shave."
Uno Chicago Grill® Launches Uno Dué Go™
Uno Chicago Grill® has entered the fast casual arena with the launch of Uno Dué Go™, debuting with two franchise units at the Dallas/Fort Worth International Airport.
"Today's challenging economy compels us to extend our brand's reach into a variety of venues that meet the evolving needs of our guests," said Jamie Strobino, senior vice president, Uno Restaurant Holdings Corp. "Uno Dué Go gives our fans another opportunity to enjoy a delicious, healthy menu while on the go."
Setting itself apart from others in the segment, the goal of Uno Dué Go aims to take care of the spirit as well as the body, by offering delicious foods that are strong on flavor, focused on ingredients that bespeak an artisan approach to cooking, and are healthier than most casual-dining or quick-serve alternatives.
"Uno Dué Go is perfect for travelers who are pressed for time and who want a healthy, delicious meal that is fast, if necessary, or comfortably casual when there is time to linger," said Strobino. "The concept is well suited to airports where travelers are now responsible for securing their own meals to enjoy on a flight."
The concept paves the way for further expansion of the Uno® brand in a variety of exciting new venues such as airports, college campuses, malls, hospitals, and urban centers. Units will range in size from 700 square feet to 3,000 square feet.
CompUSA Launches Retail 2.0 Concept Store Bringing Internet Capabilities To In-Store Customers
CompUSA has launched Retail 2.0 at its Dadeland, Miami, FL-based concept store, which provides customers access to online information to research products: owner's manuals, reviews, product tutorials, pictures, installation details -- whatever they need to make purchasing decisions -- literally right at their fingertips. Technology consumers spend hours shopping different stores and online retailers as well as researching online product reviews. Retail 2.0 lets them do it from the CompUSA store as if they were home and eliminates guesswork.
Bringing Internet capabilities to in-store customers is the start of a megatrend. "No one has done this yet," said Gilbert Fiorentino, CEO of Systemax Inc.'s Technology Products business, which includes CompUSA. "We want to be the most progressive and forward-thinking retailer in the world."
CompUSA took the model of its web site -- one of the best for providing information, pictures and how-to videos, among other things -- and brought it into the retail stores, according to Fiorentino. Among the highlights of Retail 2.0 at the Dadeland store, and planned for other stores in the future: All desktops, laptops, monitors and televisions -- more than 170 total screens -- are connected to dedicated computers, providing direct, single key access to all production information on the item from the Internet and allowing further discovery -- even outside of the CompUSA website. In every aisle, additional stations are available so customers can obtain buying advice, type in a printer name to find out what ink they need or their computer model to determine what RAM to add for the capabilities they want. CompUSA will offer workshops every weekend that will be podcast on its web site as well. Look for sessions such as 'How to build a PC at home,' or 'How to design a Facebook page.'
Even though customers don't need an employee's assistance to use in-store Internet, Retail 2.0 raises the bar on customer service for traditional retail. "Everything has changed in technology. Nothing has changed in retail, where the same old stores have employees who aren't educated about the products they're selling," Fiorentino said. CompUSA's concept boosts employees' expertise by giving them access to all product information they may need to help customers.
Technology giant Microsoft Corp. applauded CompUSA's innovation. "Consumers want the same sophisticated product, brand and comparison information at retail store locations as they get on the web, and successful retailers will integrate these channels in a seamless and compelling way," said David Gruehn, Microsoft's U.S. retail industry solutions director.
i365™, A Seagate Company, Teams With Mail Boxes Etc. To Simplify Data Recovery
i365TM, A Seagate Company, has formed an agreement with Mail Boxes Etc. to provide free packing and shipping through The UPS Store® (UPS) and participating Mail Boxes Etc.® locations for customers utilizing i365 Data Recovery services.
Through this agreement, i365 Data Recovery services customers can now take damaged media - including disk drives, CD-ROMs and flash drives - requiring data recovery services, to one of the more than 4,400 The UPS Store and participating Mail Boxes Etc. locations throughout the U.S. Trained personnel at these centers will pack the media and ship it to an i365 data recovery lab. i365 customers will receive a $5 credit from i365 Data Recovery services, which generally covers the entire cost of packing services for most devices. In addition to a no-charge guarantee for unrecoverable data, i365 also provides free return shipping to its customers via UPS, delivering a cost-effective and low-risk solution for its customers.
"We are committed to providing our customers with the most convenient and reliable method of recovering their data," said Keith Gnagey, vice president of professional services at i365, A Seagate Company. "Eighty-three percent of the U.S. population lives within ten miles of a The UPS Store or a Mail Boxes Etc. location, where certified packing and shipping experts can promptly pack and ship damaged media to our labs."
Zero's Subs Continues Western Growth With Unique "MicroStore™" Concept
AHC/Zero's Subs continues to buck the declining economy with its "MicroStore™" concept, opening four new stores in California by the end of the first quarter, with a fifth under contract.
Zero's Subs "MicroStore™" is an original concept that was piloted in just under 300 square feet inside a gas station. At Zero's Subs "MicroStore™" locations, franchisees can replace unhealthy and unprofitable "static food" with healthy, made-to-order subs, pizzas and wings-all within minimal existing square footage. By using equipment on hand, owners of businesses such as gas stations, liquor stores, truck stops and convenience stores can generate more income per square foot with minimal time and financial investments.
"Our 'MicroStores™' use existing or off-the-shelf equipment, and require no exterior structural changes such as a kitchen hood," said Tracy Taft, Zero's Subs Director of Operations. "For a nominal outlay, existing store owners can parlay our nationally recognized brand into increased clientele and invigorated sales."
The "MicroStore™" concept is what attracted Nathan Hiedo, owner of Avenue Liquor on Coronado Island, CA, to open a Zero's Subs inside his store. "My customers will benefit from Zero's Subs fresh and healthy food, and I can capitalize by adding on sales of beverages, chips, snacks and other items," said Hiedo.
Hallmark Introduces First Greeting Cards With Flash Drives
Hallmark is introducing new greeting Cards with Flash Drives for children featuring characters from DreamWorks Animation SKG Inc's™ "Madagascar: Escape 2 Africa™," which opened in U. S. theaters on November 7, 2008. This new, innovative product is the first to bring digital greetings to children within a Hallmark card. The flash drives are in the shape of characters from the film, are contained within the greeting card and hold 3 interactive games featuring the "Madagascar: Escape 2 Africa™" characters, as well as music from the movie, a dancing desktop widget, screensavers and more.
"Cards with Flash Drives provide a safe way for children to play games and listen to music they love, all without having to access the internet," said Hallmark senior product manager Jennifer Weiss. "Cards with Flash Drives are convenient as well; a card and gift combined in one package."
Tanda Light-Based Skincare System Available OTC For Acne Sufferers
Tanda, a leading home-use light-based skincare technology, is now the first FDA cleared at-home light therapy device for the treatment of mild to moderate inflammatory acne. Tanda offers consumers across the United States a safe and effective over-the-counter home-use device to clear existing acne blemishes and help prevent further breakouts. Tanda uses 414nm blue LED light that is scientifically proven to naturally, gently and safely kill the P.acnes bacteria that cause mild to moderate inflammatory acne. The Tanda Clear Acne Light Therapy Treatment is available exclusively at Sephora, sephora.com and tandaskincare.com.
Fathead® Introduces 'Furniture For Sports Fans'
Fathead® is making a strong move into the home décor arena with high quality sports themed recliners and related products for homes, offices and stadiums. Fathead Presents the original team themed DreamSeat® and the revolutionary new XZipit™ Recliner line which features a patented interchangeable logo panel system. All furniture is handcrafted with top grain leather and is officially licensed by the NFL, MLB, NBA, NHL, and College. DreamSeat takes themed décor to the next level as the team colors dominate every inch of the recliners while the embroidered logo proudly proclaims their allegiance.
"Furniture For Fans is the next step for our passionate Fathead Nation Fans. These awesome furniture products are the perfect addition to the ultimate fan's office, den, entertainment lair or sports sanctum," said Brock Weatherup, CEO, Fathead. "A fan with their favorite team recliner and the complimenting Fathead on the wall is truly on the way to man cave supremacy."
Logitech Introduces G13 Advanced Gameboard
Logitech has introduced the Logitech® G13 advanced gameboard, a hybrid gaming keyboard designed to complement a Logitech keyboard and mouse, giving game-changing comfort and control on a Mac® computer or a PC. Delivering increased comfort, the iconic contoured design complements the natural shape of the hand and fingers, while the smooth, concave home-row keys make it easy to locate buttons by touch. With three game modes, 25 programmable keys and a programmable analog stick, the G13 gameboard offers up to 87 ways for the gamer to control their game (software installation required). The Logitech G13 advanced gameboard is available for a suggested retail price of $79.99.
LightFull Satiety Smoothies Offer Greater Sense Of Fullness
Packing 5 grams of fiber and 5 grams of protein in just 90 calories, LightFull Satiety Smoothies offer a greater sense of fullness (or "satiety") per calorie than other snack foods.
Studies have found foods high in fiber and protein make you feel full with fewer calories by promoting and prolonging the release of CCK, the hormone that tells your brain you feel full. San Francisco, CA-based LightFull Foods' Co-Founder Lynn Yako Graham, said, "We created our LightFull Satiety Smoothies as delicious, all-natural alternatives to traditional snack foods that leave you feeling healthy and satisfied, not deprived." Available in five flavors - Mango Oasis, Strawberry Bliss, Chocolate Satisfaction, Café Latte and Peachy Cream - LightFull Smoothies are 100% natural, rich, creamy, gluten-free, low-glycemic, and contain no artificial ingredients.
Unilever Launches AXE Hair Care Line
AXE, the leader in men's grooming, has created AXE Hair, a complete line of shampoos, a conditioner and styling products, to gives guys a new edge in the mating game. The line also features a new generation of styling products that are emollient-based to provide hold without all the hard gel. According to the survey, nearly 90 percent of girls agree that hard, crusty, over-gelled hair turns them off. AXE Hair does not include gel. The styling products are organized by end-look, such as messy, spiked-up, clean-cut and shaggy, to help guys find what works best for them.
David Rubin, marketing director for AXE Hair, said, "Our products are based on the consumer insight that guys groom to get the girl. AXE Hair is specifically designed to create hair that guys want and girls love."
Sayan Health Introduces All-Natural Functional Drink
Sayan Health has introduced the Sayan Chaga, an all-natural, caffeine-, gluten- and artificial-sweetener-free functional drink. Available in original, raspberry and peach varieties, this drink consists of wild, hand-picked herbs and berries that work in combination to help make the body strong and healthy. From the wilderness of the Sayan Mountains of Siberia, the Chaga beverage is made from a rare herb that is hand-picked in the birch tree forests. As far back as 4,600 years ago, Chinese traditional medicine referred to Chaga as the "King of Herbs." One of the most powerful, concentrated sources of antioxidants, Chaga is believed to improve health and slow the aging process. It accomplishes these much sought-after health benefits by protecting the body's cells from free- radical damage. In addition, it enhances the body's ability to adapt to stress and harmful chemical or biological substances. Sayan Chaga is available at Whole Foods Market and health food markets.
SoBe Lifewater Launches Three, Zero-Calorie, Naturally Sweetened Flavors
SoBe Lifewater fans across the country will soon be able to get the great taste and personality of SoBe Lifewater in three, zero-calorie, naturally-sweetened flavors. Hitting stores shortly, new zero-calorie SoBe Lifewater is the first enhanced water beverage in the U.S. market to feature the all natural zero calorie sweetener, PureVia(TM), made from a highly pure extract of the Stevia plant leaf. PureVia(TM) is the result of innovative technology that isolates 97 percent pure Reb A, which is derived from the sweetest and best tasting part of the stevia leaf.
"Consumers have long anticipated a natural sweetener, and are seeking healthier beverage choices. Zero-calorie SoBe Lifewater pairs the zero calorie all natural sweetener PureVia(TM) with delicious flavors to deliver the great taste SoBe fans expect," said Rick Gomez, VP-Hydration, Pepsi-Cola North America Beverages.
The three new zero-calorie flavors - Fuji Apple Pear, Black and Blue Berry, and Yumberry Pomegranate (TM) redefine the water beverage category. In addition to a full day's supply of Vitamin C, each bottle of zero-calorie SoBe Lifewater also provides 20% of the recommended daily value of Vitamin E as well as 10% of the recommended daily value of Vitamins B6, B12, Niacin (B3) and Pantothenic Acid (B5.) Each also will be infused with a unique blend of herbal ingredients. The all-new sleek packaging design exudes the hipness of the overall brand.
GE Debuts First Truly Incandescent-Shaped Energy Smart® CFL Bulb
Miniaturized electronics developed by GE Consumer & Industrial engineers and scientists are the enabling technology of a new covered GE Energy Smart® compact fluorescent light (CFL) bulb featuring the GE Spiral® CFL inside the glass bulb. With this new CFL, the electronics fit in the neck of the bulb. The result is a profile that's virtually identical to a standard incandescent light bulb. The new covered GE Energy Smart® CFL bulb, expands GE's family of energy-saving, long-life CFL bulbs, which includes daylight and dimmable Spiral® CFLs, 3-way CFLs, and decorative covered CFLs with the GE Spiral® CFL on the inside.
Les Schwab Tire Centers Names Dale Thompson CMO
Les Schwab Tire Centers has named Dale Thompson as Chief Marketing Officer. Thompson brings more than two decades of experience in marketing and brand management for global brands, including Kellogg's, Mrs. Fields, Campbell Soup and General Mills.
Mona Hamilton Joins Capcom As V.P. Of Marketing
Capcom® Entertainment, a leading worldwide developer and publisher of video games, announced that Mona Hamilton has recently joined the company as vice president of marketing. Hamilton will oversee all elements of marketing for Capcom including product marketing, creative services and communications. She comes to Capcom from Midway Home Entertainment where she was vice president of marketing.
Wolverine World Wide Names Hufnagel As President, Retail
Wolverine World Wide has appointed Christopher Hufnagel to the position of President, Retail. Hufnagel will be responsible for all direct-to-consumer operations for the Company, including e-commerce. Hufnagel was most recently the Vice President of Retail for Under Armour, where he was responsible for the development and roll-out of the Under Armour retail strategy. Prior to joining Under Armour, Hufnagel was Vice President of Brand Store Experience for the Gap and before this, he was with Abercrombie & Fitch.
Graj + Gustavsen Retained To Bring New Merchandising To Waterford Wedgwood Group
Graj + Gustavsen (G+G, www.ggny.com), an integrated branding firm, has been retained by Waterford Wedgwood USA, Inc to bring new life to the Company's Fine China and Crystal merchandising efforts, rejuvenate the category and department and work on a wide range of strategic initiatives designed to position the Waterford Brand for it's Next Generation of Growth. Simon Graj, Founding Partner of G+G, said, "There is a tremendous opportunity to drive growth in the business and to build on the brand equity with a modernized concept that reaches today's younger consumers."
LG MobileComm Hires Tim O'Brien As Sr. Dir. Of Consumer Marketing
LG Electronics MobileComm U.S.A., Inc. (LG Mobile Phones) has appointed Tim O'Brien to senior director of consumer marketing. In his new position, O'Brien will be responsible for developing new and compelling ways for consumers to engage with LG Mobile Phones. O'Brien has more than 13 years of valuable marketing and management experience at top companies including Mars, Inc., Microsoft and P& G.
Togo's Names Renae Scott VP, Branding And Marketing
Togo's Eateries, Inc., a franchise specializing in handcrafted sandwiches that are freshly prepared for people on the go, has named Renae Scott as the new Vice President of Branding and Marketing. Scott's strategic marketing skills will support Togo's expansion of the West Coast franchise and the overall sales and profitability of the chain. Prior to joining Togo's, Scott worked as the CMO/VP of Marketing for Round Table Pizza.
Great Northern Promotes Calengor To Lead Minneapolis Display Operation
Great Northern Corporation has promoted Bill Calengor to head its Creative Packaging & Display operation in Minneapolis. Calengor previously served as vice president of operations of Creative Packaging and Display, which was formed when Great Northern purchased Creative Carton in March of this year.
"Bill has a strong background in offset printing, corrugated converting and Internet marketing. He was the driving force in establishing the operation's online service capabilities to process orders for packaging and displays," said John Davis, Great Northern Corporation CEO and President of its Packaging Group. (Web Site) www.greatnortherncorp.com
MediaTile Names Heather Whalen VP NA Sales
MediaTile, a world leading provider of cellular digital signage solutions, has named Heather Whalen VP of North American Sales in support of the company's continued growth and demand for its Digital Sign in a Box™ and Kiosk in a Box™ solutions. Whalen is responsible for MediaTile's North American sales strategy, distribution network, and segment-based sales teams.
Above All Advertising Offers POP Up Tents
Above All Advertising offers Pop Up Tents for in-store and outdoor promotional events, trade shows and other promotional applications. The 100% polyester tops of pop up tents are made of 600 denier, heavy duty polyester that is water resistant, fire retardant and UV protected. The patented aluminum frame is 30% lighter than most steel frames. The Pop-Up tents are highly portable and they set up instantly. For more information, contact Above All Advertising, 9080 Activity Rd, San Diego, CA 92126; (Tel.) 866-552-2683; (Fax) 858-777-3537; (Web Site) www.AboveAllAdvertising.net
American Water Works Company
American Water Works Company, the largest investor-owned U.S. water and wastewater utility company, recently unveiled a new "green" exhibit booth at the National League of Cities (NLC) Congress of Cities and Exposition in Orlando, Fla., on November 11-15.
Working with EWI Worldwide, a global live communications company, American Water's green approach to the new booth was two-fold: materials and ecological impact. Wall and counter materials are made of recycled materials, such as the polyethylene taken from post consumer detergent bottles, helping to minimize landfill waste. The lighter weight materials chosen, including moss fabric, aluminum framing and various wood core types will not only save money in shipping and transportation expenses, but also decrease truckloads resulting in reduced carbon emissions. At the end of the display's life cycle, the components are separated and recycled, which may include reusing certain elements into a new design. "Two years ago we had a vision and made a commitment to become much more environmentally conscious in our marketing efforts and this new booth is one example of our plan in action," says MaryBeth Vrees, director of marketing and advertising for American Water. (Web Site) www.ewiworldwide.com
Exhibitgroup/Giltspur Names Gina McDuffie V.P., Marketing
Exhibitgroup/Giltspur (EG), a leading experiential marketing agency, has named Gina McDuffie as V.P., Marketing. Based in Los Angeles, McDuffie will be responsible for EG’s worldwide network of 28 client care centers, and for optimizing client marketing programs through a variety of integrated marketing efforts. Prior to joining EG, McDuffie spent five years as a Senior Director of Marketing with DirecTV. (Web site) www.e-g.com
Mall Of America Drives Traffic With Good And Green Showhouse
The nation's largest mall, Mall of America(R), has built a 3,000-square- foot craftsman Good and Green showhouse as an aggressive marketing tool to help increase foot traffic throughout the holiday season. Partners include HOME Magazine, Kenmore/Sears, Andersen Windows, Belgard Pavers, and Lumber Liquidators.
Beyond increasing foot traffic two other goals of the house are to highlight eco-friendly building materials, practices, products and appliances and to support a charitable cause. Suggested donations to tour the house benefit Twin Cities Habitat for Humanity. Once the house closes, Habitat will reuse many of the appliances and products from the house.
The Good and Green Showhouse spotlights how to create a low environmental impact while maintaining high style. It exemplifies green living that is simple and attainable without sacrificing good design or state-of-the-art products. The house is open to the public through the holiday season.
"Part of Mall of America's plan to stay top-of-mind during the economic recession is aggressive marketing," said Maureen Bausch, executive vice president of Mall of America. "We believe the best way to reach our shoppers is by providing something fun and creative that sparks their interest like the Good and Green Showhouse as well as incentives like our shoppers reward program."
For the first time ever, Mall of America is offering a unique shopper reward program this holiday season. With the purchase of $250 at any store or combination of stores, restaurants or attractions at Mall of America, guests will receive two free unlimited ride wristbands to Nickelodeon Universe.
JVC Unveils LED Billboard In NY's Times Square
JVC has unveiled a new LED billboard that is the first true 720p high definition display in New York's Times Square. The new billboard features three LED displays -- the main screen and two "tickers", including one that encircles the globe.
The JVC LED billboard was manufactured by Clear Channel Spectacolor using the following vendors: D3 LED LLC (LED display manufacturer), ArtFX Murals (hand-painted the JVC globe), and North Shore Neon Sign Co. (sign installer).
Staples Signs News America Marketing As In-Store Marketing Provider
News America Marketing has signed a multi-year agreement with Staples to be their preferred provider of in-store marketing and promotions. This is an important expansion into a new class of trade for News America Marketing, which has so far focused on grocery, drug and mass merchandising and Dollar stores.
"Working with News America Marketing simplifies things for Staples. They know that they're going to get exceptional levels of execution, and ultimately, we're going to help them sell more office supplies," said Marty Garofalo, EVP, Trade, News America Marketing.
America Marketing's in-store portfolio of SmartSource coupon machines, shelf messaging, take-ones, carts, floor ads and sampling programs will be available in over 1,500 Staples stores in the US.
'The Chronicles of Narnia: The Exhibition' Makes East Coast Debut At The Franklin
"The Chronicles of Narnia: The Exhibition" recently opened at The Franklin in Philadelphia, presented by Walt Disney Pictures and Walden Media. Based on the blockbuster film series and C.S. Lewis' beloved fictional books, the 10,000-square-foot, state-of-the-art entertainment and educational exhibition offers visitors the opportunity to tour scenes from the famed literary fantasy world of Narnia. Through authentic costumes, props and set dressings from the magical Narnia films, visitors will enter three-dimensional settings that combine the wonders of science with aspects of fantasy.
"This exhibition is a truly captivating and entertaining experience for all ages," said Eddie Newquist, president of experiential marketing and exhibit design firm Exhibitgroup/Giltspur, who collaborated on the Narnia exhibit with Becker Group. "From the scene displays and props seen in the Narnia films, to the scientific and educational aspects of the exhibition that stimulate the senses and the mind, guests will be transported into another world to experience Narnia like never before."
Dennis M. Wint, president and ceo of The Franklin, said, "As a museum that prides itself on creating opportunities for expanding knowledge, we look forward to guests experiencing the exhibition as it showcases a unique collaboration of educational and entertaining elements."
Once passing through the portal, guests will explore immersive, themed scenes, beginning with a wintry Narnia world, complete with falling snow, as seen in the series' first film, "The Chronicles of Narnia: The Lion, the Witch and the Wardrobe." The tour then continues through other spectacles from the films, including the White Witch's icy throne, Cair Paravel and displays and environments from "The Chronicles of Narnia: Prince Caspian." (Web site) www.beckergroup.com
Roche Bros. Supermarkets Rolls Out Modiv Media's DeliVision
Roche Bros., a New England-based, family-owned grocer, will begin rolling out Modiv DeliVision following a successful pilot test. Modiv DeliVision combines queue optimization, convenient self-service kiosk ordering, and targeted promotions delivery. DeliVision not only significantly improves the customer experience and deli operations, but also increases deli sales, items bought per shopping trip, and deli trips per week. Millions of shoppers are served by Modiv DeliVision each month.
"We have been extremely impressed with DeliVision's performance during the pilot at our Westwood location," said Jeff Dineen, Director of Retail Information Systems, Roche Bros. "The addition of DeliVision across the chain dovetails perfectly with our corporate mission of delivering unequaled service and courtesy."
Modiv DeliVision enables supermarkets to recover much of the lost revenue that results from shoppers abandoning long deli lines. With DeliVision, stores can better manage customer wait times, optimize deli staff schedules, offer an additional choice for deli ordering, and deliver relevant offers and advertisements to deli customers. (Web site) www.modivmedia.com
Wal-Mart Clinic Hires DynaTek For Digital Signage Pilot
DynaTek Media, a vertically integrated digital signage company, has been awarded a pilot contract and installed its digital signage medical network in the "Clinic at Wal-Mart" of the brand new Richmond, Texas Supercenter. DynaTek Media's digital signage programming will provide the "Clinic at Wal-Mart" patients with medical education, news, and entertainment content in a multi-zone (video, slide, and ticker) format while patients await their clinical services.
The pilot contract is intended to go hand in hand with Wal-Mart's plan to build 2,000 additional "Clinics at Wal-Mart" over the next 5 to 7 years. DynaTek Media operates a network of digital displays comprising multiple out-of-home broadcast networks, and delivers real time targeted content and advertising to its networks of screens and mobile devices, such as computers, PDAs and cell phones. DynaTek currently operates its networks in waiting rooms of medical clinics, physicians, and blood labs, as well as in-store Point-Of-Purchase displays for grocery/convenience retail stores and restaurant chains.
Dollar Financial Group's Money Mart Stores Launch Ad Supported In-Store TV Network
Dollar Financial Group's Money Mart branded stores, have launched a custom Channel M in-store TV network. Uniquely developed to reach Money Mart's core customer base, the network is available to external advertisers seeking to reach the same consumer demographic as Money Mart's.
"We have partnered with Channel M to enhance the Money Mart customer experience, decrease perceived wait times, and drive sales and awareness of available products and offerings," said Paul Koulogeorge, vice president of marketing for the Dollar Financial Group. "We are excited about the potential that in-store TV presents to extend beyond sales generation to the creation of additional revenue streams by opening up our customer base for advertisers."
Dollar Financial Group is rolling out its in-store TV network to 30 Money Mart stores in the first phase, with plans to expand it to all 1,000 of its store locations across the U.S. and Canada. The programming will be divided into three display areas, which include: music videos and custom entertainment feature programming; a scrolling news feed; and space for flash billboards and advertisements.
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