Based on the success of its SoBe 3G Black Tea introduced last year, Lizard has expanded its 3G tea line to include 3G Green Tea plus Echinacea, a herb with blood purifying qualities that boosts the immune system; 3G Oolong Tea plus Bee Pollen, nature’s super energy food and 3G Red Tea plus Selenium, an important antioxidant and cancer fighter.
Lizard is also introducing a line of SoBe 3C Elixirs, healthful juice blends enhanced with important nutrient supplements: Calcium for skeletal strength, Chromium Picolinate to burn fat and increase lean muscle mass, and Carnitine, an amino acid that regulates metabolism and reduces cholesterol. The first SoBe 3C Elixirs to be marketed are Orange Carrot and Cranberry-Grapefruit. The company completes the line with Sobe Energy, a refreshing citrus blend that is energized with three nutrients: Guarana for instant energy; Yohimbe for power, strength and endurance; and Arginine, an amino acid that enhances potency and physical performance. SoBe Energy is the first entry in the SoBe PowerLine, Lizard’s new collection of nutrient enhanced performance drinks.
Energized Stride Technology (E.S.T.) is a patented innovation made from an elastomeric material that works with a skater’s stride to increase power and speed while reducing fatigue. The new Cross-Molded Technology in the Synergy line of skates is a unique construction which blends a soft upper with a molded lower boot to provide comfort where it’s wanted and support where it’s needed. Synergy Cross-Molded skates are designed for fitness and recreational skaters who spend a lot of time in their skates and are looking for ultimate comfort and performance. The Quantum line features three models: Quantum L3, Quantum L2 and Quantum L and represents leading-edge technology in every aspect of in-line skating, according to the company. All three Quantum models incorporate the E.S.T. technology. Rollerblade’s new Nitroblade line of skates brings leading edge technology to skates for beginning and intermediate recreational skaters.
"We feel it is important that children wear sunscreen when playing outdoors, and the line of Playskool brand sunscreens from Nantucket Gold is a quality product that will provide children with protection from the sun," said Lloyd Mintz, Playskool division of Hasbro.
Playskool Sunblocks features SPF 30 and 45 products in 8-oz. bottles at between $8 and $9. Nantucket Gold Suncare products have promoted a platform of high SPF safety and an advanced 'bonding-based' delivery technology. The SunBlocks line is being sold in mass channels.
The line includes the '1-2-3 pencil' that works as a liner, shadow and brow color; Liquid Liner for Eyes; Matte Lip Crayon; Automatic Pencil For Eyes and Brow Groomer. Also on display are existing pencils, which have been repackaged with new shades including softlining pencils; eyecoloring pencil in soft white; eyecoloring and lipcoloring pencils and a brow shaping pencil.
Ms. Dawes most recently served as Global Director of Marketing, Polo Franchise for Ralph Lauren Fragrances/Cosmair, Inc.