Cooper’s Platinum Ring Collection Elegantly Displayed
The Platinum Collection by Jeff Cooper display is designed to feature the line of platinum rings and bands for women and men in an elegant way.
The innovative modular design, including a “slate” platform base, is revolutionary to the retail jewelry industry. The use of custom molded urethane, injection molding and acrylic with removable foam inserts for secure storage is a new merchandising approach.
This Platinum Collection display was designed and produced by The Display Link, a Babylon, New York-based point-of-purchase display firm. (Web site) www.thedisplaylink.com
Snapple's New Red Teas Contribute To Healthy Immune System
Snapple Red Teas have been introduced nationally as an addition to the brand's "good for you" super premium line. The line of naturally caffeine-free teas contains protective antioxidants and Vitamin C, and contributes to a healthy immune system. Made from the Rooibos plant found only in South Africa, Snapple Red Teas are available in unique flavors that complement the Rooibos taste, including Acai Mixed Berry, Peach Pomegranate and Mandarin Tangerine.
Maui Wowi Hawaiian Opens Stores Within H-E-B Supermarket Chain
Maui Wowi Hawaiian is opening retail outlets inside H-E-B supermarkets throughout Texas and Mexico. Mau Wowi Hawaiian is the only franchise that offers authentic natural Hawaiian products, fresh fruit smoothies, blended Hawaiian coffee beverages and genuine Hawaiian lifestyle products.
The fist eight stores will serve as test sites for the Maui Wowi Hawaiian/H.E.B. collaboration. "Our relationship with Maui Wowi Hawaiian will enhance the retail experience of H-E-B customers by offering them an escape from the ordinary," said Cyndy Garza, H-E-B. "It will be a place where they'll be able to purchase authentic Hawaiian products and healthy, all-natural beverages."
Febreze Launches Freshness Challenge
Febreze has launched the Freshness Challenge Tour, giving consumers in 10 cities around the country the chance to audition for a spot in an upcoming commercial.
The Febreze Freshness Challenge was designed to allow consumers to experience the notable freshness of Febreze Air Effects firsthand. At each city stop, consumers will have the opportunity to audition to be in the next Febreze commercial through the "Fresh New Face" contest, by displaying their best freshness lover impersonations on camera. "As a fun reward for participating in the challenge, we at Febreze thought consumers would like the chance to be a part of our next commercial. This way, both consumers and Febreze have the chance to be the star."
Kraft Launches South Beach Diet 'Beach In A Box Café' Tour
Kraft Foods is launching the South Beach Diet "Beach in a Box Café" to brighten diet season and deliver delicious and nutritious foods and fitness tips fitting the principles of the best-selling diet.
Two 35-foot long warm, sunny beachside cafes will travel across the country throughout January. Floor-to-ceiling Plexiglas windows encase the white sand beach, complete with palm trees, shade umbrellas and a beachside snack bar, serving South Beach Diet foods. Heat lamps will simulate the warmth of the beach while retractable awnings protect "Beach in a Box Café" visitors from the outdoor elements. Celebrity fitness trainer Ramona Braganza will make appearances at selected "Beach in a Box Café" stops to demonstrate functional fitness, which includes core and cardio exercises based on the principles of The South Beach Diet fitness program.
LIV Sports Drink Launches 'Truth' Poster Campaign
LIV Natural, a new sports drink, has launched a poster campaign called "Truth," directly challenging consumers to explore the ingredients in their sports drinks.
The GoPoster ads launched initially in Manhattan and Brooklyn, where they will run via street level poster boards located on high traffic streets through the end of January. The campaign will continue in South Florida, Philadelphia, Boston and Denver.
Made with agave nectar, a natural, unprocessed source of sugar that the body breaks down more slowly, enables LIV to provide better, more balanced recovery after exercising or any other strenuous activity. LIV is produced by Princeton, NJ-based Ritorna Natural.
Toyota Debuts 'Highway To The Future: Mobile Hybrid Experience' Tour
Toyota is launching a nationwide tour called "Highway to the Future: Mobile Hybrid Experience," designed to provide consumers with a firsthand opportunity to experience automotive hybrid technology.
The tour will travel to more than 150 events throughout the country during the next 18 months. Consumers will have an opportunity to test Toyota's Hybrid Synergy Drive system and learn about hybrid technology through a number of interactive education exhibits and test drives.
"Most people have heard of hybrid technology and probably have a vague idea of how it works, but few have actually driven a hybrid and or taken an up-close look at its operation," said Celeste Migliore, Toyota's National Manager, Advanced Technology Vehicles. "This tour allows consumers to learn more about the technology behind this system and the benefits of hybrid vehicles."
Pepsi-Cola Unveils New Global Look & Marketing Approach
Beginning this February, Pepsi-Cola will reach out to consumers in a different way then ever before via a global brand restyle-a 360-degree marketing campaign that will be reflected all over he world on TV, radio, print, packaging, in-store and online.
The fist effort will be new package graphics for Pepsi-Cola that change every few weeks to reflect themes close to the harts of teens and young adults, such as sports, music, fashion and cars, marking the first time that Pepsi has altered its look so frequently. This steady rotation of designs reflects the fast, ever-changing interests of the elusive "millennial" generation. Not only will the packages look different, Pepsi bottles, cans and cups will give consumers access to exclusive online content, games, contests and sweepstakes through unique web addresses on each of the designs. The restyle will also come to life in-store with merchandising, account-specific promotions and point-of-sale materials that will showcase an array of packaging representing the wide range of design graphics.
"On the surface, this might look like a packaging update, but it's much more than that," said Cie Nicholson, Senior Vice President and Chief Marketing Officer of Pepsi-Cola NA. "We're changing the way we interact with consumers-and now we're doing it on their terms. When people pick up a Pepsi, they'll be getting much ore than a great tasting cola. They'll be getting a passport to the things they enjoy most."
"We've learned that young people embrace change and seek discovery, connectedness, personalization and multiculturalism," said Ron Coughlin, Chief Marketing Officer, PepsiCo International. "We believe this restyle touches on all these trends."
Kroger Pharmacies Offer Free Interpretation Service
Three Kroger Pharmacies in Central Ohio have launched the Martti interpretation service from Language Access Network. Martti (My Access Real-Time Trusted Interpreter), which is free to customers, will allow Kroger pharmacies and their non-English speaking customers to connect to live interpreters in over 150 languages including American Sign Language, Japanese, Russian, Somali and Spanish. Pharmacists will be able to provide drug counseling and answer customers' questions about their medications in their preferred language during normal pharmacy hours.
"As one of the nation's largest retail grocers, Kroger is setting the standard in providing high quality interpretation services to their limited English proficient customers," said Michael Guirlinger, CEO of Language Access Network.
Jo-Ann Fabric And Craft Stores Partners With American Greetings & 3 Day Blinds
Jo-Ann Fabric and Craft Stores is partnering with both American Greetings and 3 Day Blinds to provide added value and convenience for its customers,
The American Greetings partnership will enable Jo-Ann to carry an array of social expressions products in its stores. Up to 120 seasonal and everyday greeting cards, everyday gift wrap and party goods will be available in all Jo-Ann superstores across the country in early May.
"We're thrilled to partner with Jo-Ann to help their customers connect and celebrate during life's special occasions and milestones," said Bill DeWitt, Vice President of Sales, American Greetings. "Jo-Ann customers are a perfect fit for our category targeted at the female consumer. We believe the inclusion of American Greeting card departments will enhance the overall shopping experience."
Partnering with 3 Day Blinds will allow Jo-Ann to offer customized blinds, draperies, bedding and furniture beginning in April. Initially there will be a 3 Day Blinds store within a store in one Cleveland, OH and four Atlanta, GA Jo-Ann superstores. In addition, five Jo-Ann traditional stores in Atlanta will feature a kiosk with 3 Day Blind brochures and contact information.
GNC Stores To Offer NutriSystem Nourish Program
GNC, a global retailer of nutritional products, has entered a new relationship with NutriSystem and recently began offering the NutriSystem program in 160 of its Philadelphia and New York City-area retail locations.
Customers can now purchase the four week NutriSystem Nourish program and receive special offerings only available at GNC. This is the first time the NutriSystem weight loss program has ever been offered by any retailer.
"The synergy between the goals of GNC and NutriSystem promises an endless stream of cross-marketing opportunities that will attract new customers to both organizations," said Tom Dowd, GNC's Senior Vice President and GM of Retail Stores. "Customers will have access to high-quality nutrition and fitness products and a knowledgeable sales staff. It's a win-win for everyone involved."
Dell Launches 'Plant A Tree For Me' Program
Dell has launched "Plant A Tree For Me," a global, carbon-neutral initiative that plants trees for customers to offset the carbon impact of electricity required to power their computer systems. The first of its kind program underscores Dell's commitment to continued broad environmental stewardship.
A customer donation of $2 for a notebook and $6 for a desktop will go toward the planting of trees which will absorb carbon dioxide from the atmosphere, offsetting the equivalent emissions resulting from the production of electricity used during the average three-year use of a computer.
Tropicana Healthy Heart With Omega 3s Orange Juice Introduced
Tropicana Products is offering the first national orange juice to include omega-3s, the fatty acids known for helping to promote heart health. The juice is appearing in grocery stores nationwide beginning in January. Tropicana Healthy Heart with Omega-3s delivers 50 milligrams of omega-3s in every eight-ounce glass, making it an excellent source of the omega-3 fatty acids Americans need in their diet.
"By including omega-3 fatty acids in the juice, Tropicana has once again used innovation to help consumers fill a void in their diet," said Jim McGinnis, Tropicana Vice President of Marketing.
Playskool Launches First MP3-Based Toys For Infants
Playskool, a division of Hasbro, introduces Made For Me, the only developmental, infant product line that enables parents to personalize play experiences with music. The entire Made For Me line is compatible with a custom MP3, powered by Creative, a worldwide leader in digital entertainment, which lets parents personalize music during playtime and bedtime to meet all of baby's needs. Parents can choose from a library of 50 songs already loaded onto the MP3 player, transfer their own music from personal CD's or download tracks from Internet music providers. The complete Made For Me line of toys and gear will be available Fall 2007.
Nokia N800 Internet Tablet Introduced
Nokia has introduced its next generation widescreen Nokia Nseries multimedia computer, the Nokia N800 Internet Tablet. The sleek Nokia N800 combines a truly personal Internet experience with easy wireless connections, high resolution display and support for a wide variety of Internet applications. The Nokia N800 Internet Tablet has been optimized for enjoying the familiar Web experience anytime, anywhere. Internet calling, instant messaging and e-mail keep you in touch with friends and family. With stereo audio, media support and new ergonomic design, the Nokia N800 Internet Tablet is a portable Internet entertainment device.
SanDisk Introduces Cruzer Contour
SanDisk Corp. has introduced Cruzer Contour, a USB flash drive with the elegant look and feel of a fine fountain pen or wristwatch. Cruzer Contour features state-of-the-art engineering, support for Windows ReadyBoost and a generous gallery of pre-installed U3 software applications. What especially sets apart Cruzer Contour, with its glossy black top and silver metallic body, is the drive's unique sliding USB connector. Using your thumb to slide the top of Cruzer Contour back and forth brings out or hides the connector-there' no visible switch or cap to lose. The Cruzer Contour will be available in stores this spring for suggested prices ranging from $89.99 to $239.99.
Jabra Debuts First-Ever Convertible Bluetooth Stereo Headset
Jabra has launched the Jabra BT8010 convertible Bluetooth stereo headset, designed for consumers that demand a high performance Bluetooth headset but also want the ability to adapt their headset into a fully functional Bluetooth stereo headset. With the addition of an attachable stereo unit, the Jabra BT8010 becomes a high performance stereo headset enabling users to switch seamlessly between their phone and listening to music. The Jabra BT8010 will be available during the first quarter of 2007 with a suggested retail price of $149.
Harman Kardon Launches Guide + Play GPS-500
Harman Kardon has introduced its Guide + Pay GPS-500, a full-featured GPS navigation and multimedia device that incorporates high-fidelity audio and full-motion video-but that's small enough to fit in the palm of the hand. Functioning as a portable GPS navigation system, digital music player with full music-browsing capability and an easy-to-use video player, the Guide + Play GPS-500 is an all-in-one solution for automotive or personal use. It will be available at quality retailers nationwide beginning March 2007 at a suggested retail price of $499.
I Can't Believe It's Not Butter Launches Mediterranean Blend
Unilever has introduced I Can't Believe It's Not Butter! Mediterranean Blend to its line of spreads. Made with olive oil, which is a key component of a Mediterranean diet, the new I Can't Believe It's Not Butter! Mediterranean Blend is naturally cholesterol free and contains no trans fat.
G-Tech Launches Bluetooth Enabled Messenger Bags
G-Tech's new Bluetooth-enabled Messenger Bags enable users to wirelessly control their cell phone or iPod that is stored in the bag . The new design embodies the mobile electronic lifestyle, incorporating ElekTex smart fabric technology and a built in speaker that allows users to operate cell phones and iPods through a single touchpad on the strap of the bag. G-Tech's Bluetooth-enabled Messenger Bags will be available at major retailers across the U.S.
A. Blumenstein Named V.P. Of Regional Mktg. For Carl's Jr.
CKE Restaurants has named Anne Blumenstein Vice President of Regional Marketing and Media for its Carl's Jr. restaurant concept. Prior to joining Carl's Jr., Blumenstein served as Director of Jack in the Box's Regional Marketing Division.
Jenny Craig Names Bellach Dir., Branding & Advtg.
Jenny Craig has named Steve Bellach Director of Branding and Advertising. Bellach most recently operated a marketing strategy consulting practice in San Diego. He previously served as Chief Marketing Officer for Proflowers and Vice President of Marketing for Next Proteins. From 1996 to 1999, Bellach was Senior Director of Marketing for Tropicana North America.
P. Farnsworth Promoted To NBA Sr., V.P., Bus. Dev.
The National Basketball Association has promoted Peter Farnsworth to Senior Vice President, Business Development. Farnsworth was promoted from the position of Vice President, Business Development and will continue to report to Heidi Ueberroth, President, Global Marketing Partnerships and International Business Operations. Farnsworth is in charge of the League's global business development and responsible for leading strategic business building efforts for new domestic and international marketing partners. Since joining the NBA in 2001, Farnsworth 's group has led the development of long term alliances with companies such as adidas, T-Mobile, Lenovo, Haier and Southwest Airlines.
"Peter has taken the NBA's global business development to a new level," said Ueberroth. "As a result of his leadership, the NBA has been able to develop strategic and innovative concepts which have led to new partnerships with the world's most recognized brands."
Duo-Gard Introduces illumaWall
Designed for interiors and exteriors, the dynamic new illumaWALL from Duo-Gard Industries projects more than a million colors in glowing waves or pulsating bursts. High-performance illumaWALL integrates translucent polycarbonate glazings with programmable LED lighting in custom design/build systems. Sustainability integrates with aesthetics and affordability through illumaWALL's mix of high performance, "green building" materials. Custom aluminum framing systems feature designer colors and finishes. For more information, contact Duo-Gard Industries, (Tel) 800-872-4404, (Web site) www.duo-gard.com
Mercury Plastics specializes in vacuum forming for the P.O.P. industry. Capabilities also include custom fabrication, laser cutting and heat bending. The Company delivers fast prototypes as well as complete assembly and drop shipping from its 150,000 sq. ft. facility. For more information, contact Mercury Plastics Inc., 4535 W. Fullerton Avenue, Chicago, IL 60639; (Tel) 773-486-0880, (Fax) 773-486-1175, (Web site) www.mercuryplastics.net
New SmartShop Service Delivers Personalized Marketing Solution For Retailers
Pay By Touch has launched its SmartShop ™ service, which combines Pay By Touch's patented biometric technologies with its data-driven marketing services to provide the first truly personalized marketing solution for retail environments.
SmartShop, powered by pay By Touch, gives shoppers customized offers on the products they buy most when they enter the store before they shop. It provides merchants and consumer packaged goods companies with an unprecedented return on investment by enabling them to deliver the right offer to the right shopper at the right time-both in-store and online. SmartShop provides merchants with customer-based metrics and accurate data that improves the efficacy of marketing efforts. It is easy to implement, with a Web-based management system for algorithmic campaign creation and real-time targeting. Best of all, Smart Shops' sophisticated targeting engine learns from each shopping trip to generate the next set of rewards.
When shoppers enter the store, they simply scan their finger at the SmartShop kiosk to get personalized offers based on their purchase history. Shoppers receive an 8 ½ x 11 print out with 12 to 16 customized offers for the products they buy most, and then head into the store to shop. Shoppers scan their finger again at check-out to automatically redeem their offers. They do not need to bring the print out and no coupons are required.
For more information on SmartShop, visit the Pay By Touch web site at
(Web site) www.paybytouch.com
or call 415-371-5766.
National In-Store Launches RetailMetrics Division
National In-Store, a leading retail resources provider, has launched its RetailMetrics division. RetailMetrics provides inspection, measurement, and score-carding services dedicated to helping retailers achieve a consistent in-store experience.
The Company has performed over 1 million inspections and measurements in critical operating areas including merchandising/pricing/signage compliance. For more information, contact sgreenstein@nis-retail.com.
New TuneStudio Integrates With iPod To Record Music
Belkin's TuneStudio for iPod 5th generation (video) is the first four-channel audio mixer that lets consumers create high quality digital recordings directly onto their iPod. This mixer allows the input of up to four different instruments or audio sources, and records the audio onto the iPod for instant playback. TuneStudio is compact, portable and tough enough to withstand life in a rehearsal room or garage.
OgilvyAction Formed To Provide Brand Activation Services Globally
The Ogilvy Group has launched OgilvyAction to provide a full range of brand activation services globally. In North America, OgilvyAction will be comprised of all of Ogilvy's activation capabilities in the region, including 141 and BEN Marketing. In certain regions, 141 will continue to exist as an independent unit.
The new Ogilvy unit will become the global authority in transforming consumer behavior along the path to purchase and ultimately help clients win in what OgilvyAction calls "The Last Mile." In North America, OgilvyAction will have offices in New York, Chicago, Atlanta, Stamford, Toronto and Honolulu. Jay Farrell will be North American CEO.
