Creative World

Week of April 09, 2012

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New — 2012 CATALOG www.abovealladvertising.net/catalog-2012.html

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Benefit Features 'Vamped Up' Displays

Benefit used this alluring presentation, which consisted of a "vamped up" vanity design to display and merchandise the collections, Glossytown and I GlamTherefore I Am kits. A unique process of custom dyed acrylic helped to match bright colors and provide vibrancy on short notice with the concern of minimum production runs. The whimsical approach supports the brand's positioning in more then 1,200 locations. The holiday displays were designed and produced for Benefit by RPG, a point-of-purchase display company located in New York City-based. Visit (Web site) www.rpg57.com

PEEPS & COMPANY Opens At Mall Of America

PEEPS & COMPANY®, the retail arm of Just Born, maker of PEEPS®, MIKE AND IKE®, HOT TAMALES®, TEENEE BEANEE® and GOLDENBERG'S PEANUT CHEWS® brand candies opened the doors recently to its store at Mall of America® in Bloomington, Minnesota. Located on Level 1 at the southwest entrance to Nickelodeon Universe®, PEEPS & COMPANY® visitors enjoy a fun, energy-filled retail experience appealing to all five senses. They are captivated by customized music, lights, interactive displays, as well as current and historic video about their favorite candy brands. In addition to great-tasting candy, PEEPS & COMPANY® sells an array of high-quality branded items including apparel, accessories and gifts.

Marvin Cooper, Vice President of Just Born's PEEPS & Company® said, "Our Mall of America store represents an exciting step in the development of our PEEPS & COMPANY® retail brand. The highly-visible location at Mall of America, combined with our eye-catching store design and appealing products will make PEEPS & COMPANY® an absolute consumer destination." (Web site) www.peepsandcompany.com

Custom Gift Card Kiosk Ushers In New Era Of Customized Gift Card Products

OpenMotion, a digital and mobile marketing solutions company, has introduced the ConnectNow Custom Gift Card Kiosk, which combines the latest in digital touchscreen computing and an ergonomic retail self-service kiosk with Truecolors™ printing technology and real-time credit card authorization and card activation through wireless machine-to-machine (M2M) communications. The ConnectNow Kiosk empowers retailers to allow customers to create a card from their favorite retailer with their own personal touch, transforming an ordinary gift card into a thoughtful and meaningful gift.

The ConnectNow Kiosk addresses the top gift card purchasing criteria for consumers by allowing them to: select a specific dollar value, find a card for a specific occasion, create a visually appealing card and allows the consumer to create a card with their own personalized message. The ConnectNow Kiosk has an ergonomic appeal, small footprint and is designed to enhance any retail environment. Each kiosk's graphics are customized to meet the individual retailer's brand.

"We believe that differentiation is ever more critical for retailers to compete for the consumer's dollar when it comes to gift cards. The ConnectNow Kiosk allows retailers to provide their customers with the ability to create a unique gift card by selecting the occasion, choosing a design, personalizing a message, and purchasing and printing the card on demand -- turning an ordinary gift card into an extraordinary gift with a personal touch," said Rob Deubell, OpenMotion's president. (Web site) www.openmotion.com

PrepaYd Wireless Opens Its First Retail 'Express' Location In Westminster CA

PrepaYd Wireless, a nationwide wireless service provider, opened its first retail location in the Westminster Mall located in Westminster, CA. The company offers Nationwide Wireless Coverage with no contract and has a free phone offer for new subscribers with three Unlimited plans.

The company is testing retail distribution with what it calls an "Express" location, which is a standalone, custom built 35 square feet Retail Cart. The company's custom designed Express Cart has a shelf of 8 demonstration phones and a locked glass display case which prominently displays another 100 phones. Sales Agents at the Express location can top up, sell, activate and even port customers' existing phone numbers from the Express location's point of sale terminal, allowing customers to walk away in minutes with a free and functional wireless phone. The company believes its Express locations are ideal for wireless retail owners. With the Express location's signage and display, consumers see the company's entire product line and offering, in just a few seconds whether they intended to or not.

Starbucks To Extend Evening Day-Part Concept

Responding to customer feedback for more options to relax in its stores in the evenings, Starbucks Coffee Company plans to bring wine, beer and premium food offerings to a handful of locations in Atlanta and Southern California by the end of this year. These stores, along with several others recently announced for the Chicago area, will be the first extensions of the evening day-part concept outside of the Pacific Northwest.

"Building an evening day-part is a natural progression for us as we are always looking for ways to evolve and enhance the Starbucks Experience based on what our customers are telling us," said Clarice Turner, senior vice president, U.S. Operations. "We're pleased with the response of our customers to the introduction of wine, beer and premium food at several of our stores in the Pacific Northwest, and we're excited to see how the idea translates to other markets."

As part of an enhanced menu, these stores will serve new premium food (including savory snacks, small plates, and hot flatbreads) as well as wine and beer. The wine and beer list will be hand-selected to reflect local customer tastes and preferences, and will be refined over time. In addition to providing a product assortment not traditionally found at Starbucks, these stores will incorporate flexible seating to accommodate individuals and small groups as well as larger parties that want to host community meetings or other events such as book clubs.

"As our customers transition from work to home, many are looking for a warm and inviting place to unwind and connect with the people they care about," said Turner. "At select stores where it is relevant for the neighborhood, we are focused on creating an atmosphere where our customers can relax with a friend, a small bite to eat and a cup of coffee or glass of wine."

Annie's Expands Into Frozen Category With Introduction Of First-Ever Certified-Organic Rising Crust Pizza

Annie's has expanded into the frozen aisle with the introduction of new family-sized, certified-organic frozen pizza. Available in four flavors including Uncured Pepperoni, Four Cheese, Supreme and Spinach & Mushroom, Annie's is the first and only pizza with organic rising crust, 8 grams of whole grain in every serving and a choice of certified-organic vegetables and meats. The new pizza is available at Whole Foods Market™ nationwide.

"We're excited to expand our line of family favorites with a frozen pizza option crafted just like you would at home, with wholesome organic ingredients," said Sarah Bird, Chief Marketing Officer for Annie's. "Our new pizza is made with delicious cheeses, meats and vegetables in popular flavors the whole family can enjoy. It's the taste they crave plus the ingredients you feel good about serving because it's certified-organic and made without artificial colors or flavors."

Bossa Nova® Introduces New Acai Superjuices With Only 90 Calories

Bossa Nova, a leading brand of acai superjuices, is launching its organic, superfruit beverages with only 90 calories per 10 fl. oz. This represents a 32% decrease in calories and 30% fewer grams of sugar while maintaining Bossa Nova's exotically delicious taste and naturally nutritious profile. Bossa Nova's reduced calorie superjuices will be available in mid-February in four flavors: organic acai original, organic acai blueberry, organic acai pomegranate, and all natural acerola red peach. "Our antioxidant-rich, organically certified superfruit beverages, now available with fewer calories and less sugar, represent a winning combination for consumers wanting more wholesome beverage choices," said David Zellen, head of Bossa Nova marketing. "Additionally, we follow sustainable harvesting methods and use an eco-sensitive production process and 100% recyclable bottles."

Gillette Launches New Facial Hair Styling Tool With Three Masters Of Style

Gillette® is partnering with three entertainment icons to unveil a precision styling tool for men with facial hair - Gillette Fusion ProGlide Styler™. Musician and Fashion Designer André 3000 Benjamin, Actor Gael García Bernal and Academy Award® Winning Actor Adrien Brody will serve as brand ambassadors to help Gillette celebrate the individuality of men with facial hair. The eclectic trio selected to debut the Gillette Fusion ProGlide Styler were chosen because they best represent "Masters of Style" - true facial hair stylers who have tremendous talent, a strong sense of self, depth of character, and authentic style. All three men will appear in an integrated marketing campaign, including P.O.S. displays, beginning in February 2012, when the new facial hair styling tool will be available in stores.

Gillette Fusion ProGlide Styler combines Braun's trimming technology with Gillette's most advanced blade technology helping men trim evenly, shave closely and edge accurately - so they can master their facial hair style with ease. "The Fusion ProGlide Styler provides an opportunity for men who style their facial hair to simplify their grooming routines. Instead of multiple products, they can trust a single 3-in-1 tool to get the look they want," said Austin Lally, Vice President and General Manager - Global Gillette, Procter & Gamble. "By combining world-class blade technology with Braun trimming technology, we will enhance the experience for the men around the world who style their facial hair."

Glade Expressions Collection Offers Premium Home Fragrance Experience

Glade® has introduced the new Glade® Expressions™ Collection, which features an incomparable fragrance experience in two contemporary designs - a fragrance mist and an oil diffuser - that have been developed to appeal to today's modern women. The collection is a whole new way to experience home fragrance, with true-to-life scents and unique designs. The Glade® Expressions™ Collection includes four on-trend fragrances that combine classic scents with an exotic twist, including Cotton & Italian Mandarin, Pineapple & Mangosteen, Fuji Apple & Cardamom Spice and Lavender & Juniper Berry.

Kelly Semrau, SVP, Global Corporate Affairs, Communication and Sustainability, said, "The Glade® Expressions™ Collection is truly unlike anything else currently on the market, not only for its innovative and contemporary product designs, but also for the unparalleled scent experience it offers consumers."

First Icelandic Craft Beer Arrives In U.S.

Einstök Ölgerd, an Icelandic craft brewery, has made the first shipment of its unique ales to the United States. Initially, an Icelandic White Ale, Pale Ale and Toasted Porter will be distributed in California in a partnership with Wine Warehouse, one of the largest distributors in the United States. Located just 60 miles (100 km) south of the Arctic Circle, Einstök, which means "unique" or "distinctive" in Icelandic, starts its process with the perfect foundation for brewing craft ales: the purest water on earth. The water starts as rain or ancient glacial water from atop the Hlíðarfjall Mountain, from where it flows through and is naturally purified by ancient lava fields. From there, brewmaster Baldur Karrason unites it with ingredients sourced both locally from Iceland and from all over the world to deliver craft beer that is distinct and flavorful, yet deliciously refreshing and drinkable.

Johnson Electric Launches Electric Starter For Walk Behind Lawn Mowers

Johnson Electric has introduced a revolutionary new engine starter system for walk behind lawn mowers. This new addition to the PowerPod TM electric starter product line is designed to provide an alternative to the conventional pull-string starter method, without the cost of adding a battery. This is accomplished by a temporary connection to an AC power outlet. In addition to enhancing ease-of-use, this new product improves first time starting. The PowerPod-WB brings technology innovation to the walk behind mower industry by supplementing traditional pull string starters, to deliver comfortable and physical stress free starting. This starter is driven by a high voltage DC motor, powered from an AC outlet.

"The PowerPod-WB is designed to provide effortless starting of walk behind lawn mowers," said Jim Dick, Johnson Electric's senior vice president of Strategic Marketing. "This product innovation allows lawn mower designers to cost effectively add an electric starting option."

NIKE Offers New NIKE+ FuelBand

NIKE launched the NIKE+ FuelBand, an innovative wristband that tracks and measures everyday movement to motivate and inspire people to be more active. Activities can now be measured through a new metric called NikeFuel: the more active you are, the more NikeFuel you earn. Designed to be worn throughout the day, the ergonomic, user-friendly NIKE+ FuelBand uses accelerometry to provide information about different activities through movement of the wrist via a LED dot matrix display. Four metrics are available: Time, Calories, Steps and NikeFuel and unlike calorie counts, which vary based on someone's gender and body type, NikeFuel is a normalized score that awards equal points for the same activity regardless of physical makeup. Users set a daily goal of how active they want to be, and how much NikeFuel they want to achieve. The NIKE+ FuelBand displays a series of 20 LED lights that go from red-to-green as the user gets closer to their goal. The FuelBand syncs with the Nike+ website through a built-in USB, or wirelessly through Bluetooth to a free iPhone app, to record activity and track progress every day. The app interface also provides encouragement and motivation as goals are achieved.

Scottish Spirits In A Can Introduces Re-Sealable Lid

Scottish Spirits Imports, has introduced a re-sealable latex cap for their unique and innovative Scottish Spirits in a Can. The latex lid, (patent pending) produced especially for Scottish Spirits, will allow the can to be resealed and the product to be kept fresh and tasting great. Scottish Spirits Single Grain Scotch Whisky is made from a unique selection of grains with a rich honey/vanilla, apples and pears taste with a hint of peat and smoke and is distilled and matured in Scotland for a minimum of three years in oak casks. Each recyclable can has eight 'shots' (355ml) and now with the re-sealable latex cap, can be shared by several people anywhere, without having to carry a heavy bottle or worry about glass breakage.

Saban And Genesis Introduce Power Rangers Power Blast Juices

Saban's Power Rangers Samurai, the #1 kids action show, and Genesis Today, one of the nation's fastest growing healthy superfood, beverage and supplement companies, have teamed up to introduce Power Rangers Power Blasts - a line of refreshing, nutrient-rich, naturally sweetened, low-calorie, low-sugar juice drinks designed to nourish children's growing bodies. Genesis Today's Power Rangers Power Blast juice drinks have 50 percent fewer calories and half the sugar content found in the leading children's juice boxes. The juice drinks also contain more than 11 vitamins, minerals and nutrients. The Power Rangers Power Blast juice drinks are now available in the refrigerated juice sections at Walmart locations nationwide and HEB stores across Texas.

New StarKist Autentico Offers Three Hispanic-Inspired Products That Blend StarKist Tuna With Savory Spices, Chili, Peppers And Vegetables

StarKist Co. has launched its Hispanic-inspired Autentico canned tuna line. Available at Walmart nationwide, Autentico comprises three products that blend StarKist tuna with bold spices such as red, chili and jalapeno peppers along with vegetables for a delicious seafood taste. According to Jennifer Albert, Director of Marketing, StarKist, the Autentico product line was developed to appeal to the seafood demands of the growing Hispanic population in the U.S. "StarKist is always looking to expand our portfolio of products to broaden our appeal to as many people as possible," said Albert. "Our Chunk Light Tuna with Vegetables, Sweet & Spicy Chunk Light Tuna with Peppers and our Chunk Light Tuna with Jalapenos provides lovers of Hispanic-flavored food with delicious, convenient and affordable seafood options."

YoCrunch Gives Greek Yogurt A Boost With New YoCrunch Greek Parfaits

YoCrunch, the original yogurt packaged with fun, mix-in toppings, takes the Greek yogurt trend to the next level with its new Greek Parfait cups featuring toasted almonds combined with "superfruits" like acai and pomegranate. The new YoCrunch Greek Parfaits offer a new way for yogurt lovers to enjoy a fun, on-the-go breakfast or power-packed snack. The Greek Parfait varieties build on YoCrunch's smooth, creamy nonfat Greek yogurt and come in two fruit combinations: Pomegranate, Blueberry & Acai and Raspberry & Acai. Each flavor contains just 190 calories, including the toppings, in a 6-ounce serving. The new Greek Parfaits are perfect as a between-meal or post-workout snack.

"The Greek Parfait line is a healthy treat for yogurt lovers looking for the benefits of lean proteins and antioxidants in one delicious, convenient serving," said YoCrunch Senior Vice President of Marketing Ralph Tschantz. "With whole pieces of fruit, unique flavors and crunchy toasted almonds, our Greek Parfaits are a far cry from a basic boring yogurt cup."

Woodford Reserve Introduces Woodford Reserve Double Oaked

Woodford Reserve® will introduce its first permanent line extension with Woodford Reserve Double Oaked. In March, bourbon lovers will have the chance to get their hands on the ultra-premium product that's twice barreled in White Oak - two unique barrels are used to craft every bottle of Double Oaked. Woodford Reserve Double Oaked is matured to perfection in handcrafted barrels created at Woodford Reserve's own cooperage. The barrels are uniquely toasted and charred to create the rich flavor and color characteristics that are so distinctive in Double Oaked.

"The overwhelming response to our Master's Collection Seasoned Oak Finish offering inspired us to create a twice-barreled bourbon that is available year-round," said Laura Petry, brand manager for Woodford Reserve. "The result of the double maturation is a smooth, full-bodied expression with a long, rich finish that we are proud to share with others who are as passionate about bourbon as we are."

Zeal Optics Debuts iON Goggles With Built In HD Video And Photo

The new iON Goggle from Zeal Optics, the leader in GPS goggle technology, embeds a high-definition camera that captures videos and photos while standing still or on the move. The new iON is equipped with a 1080p True HD video camera that captures real-time video and sound. The camera also snaps 8-megapixel photos. It operates without removing your gloves by using buttons located on the side of the goggles. iON uses a high-quality camera with a sophisticated, 170-degree wide angle lens that captures images in the wide periphery. iON runs on a rechargeable lithium-ion battery with a six-hour run time, depending on video and camera usage. iON comes with software that allows users to adjust all settings in the camera and after downloading their video and images from their goggles to their PC and Mac computers via a mini-USB connection. The goggles also have a micro-SD card that can be popped into computers or televisions. Images and video can be shared through all social media outlets, like Facebook, Twitter, Instagram and more.

Joe Prebich, director of marketing at Zeal Optics, said, "The addition of HD video and photo built into an incredible goggle like iON is a perfect new offering for the market. We know that iON is going to change the way you see the mountain because we blend the way you ride with the way you live."

New Intellitouch Freedom One Launched As Music Industry's First Wireless Pedal Tuner

OnBoard Research Corporation, the company that revolutionized the musical instrument tuning industry by creating the world's first clip-on tuner, has launched the music industry's first Wireless Pedal Tuner, the Intellitouch Freedom One. The new device provides a high-quality digital wireless link between a guitar and a pedal tuner, eliminating the cable normally attached to a guitar. The Freedom One's pedal has a built-in tuner with a large backlit display that changes from red to green when in tune. The tuner is automatic, chromatic, and displays the measured musical note on a large LCD screen for fast, easy tuning. The pedal also has a backlit footswitch that is easy to find on a dark stage.

"Our customers asked for an affordable digital wireless system, and today we are announcing a very innovative solution," said Art Harvey, Director of Marketing and Sales for OnBoard Research. "The Freedom One is the first product in our new Intellitouch Digital Wireless Series. It's a great entry-level wireless product and we are proud to be the innovator of this new technology."

Hallmark Introduces Blooming Expressions Fabric Flower Blooms

Hallmark introduces the first-of-its-kind Blooming Expressions - a fabric flower that blooms to reveal a message for a special person. Blooming Expressions blossom repeatedly with the touch of a button, letting a consumer express love, appreciation or friendship again and again, while allowing the person receiving the gift to relive those warm feelings any day of the year. Blooming Expressions reveal one of the following messages: "I Love You," "You are the heart of our family," "There's only one you!" or "Love you lots!" They currently are available in red or pink shades, but additional colors and messages will be available in February. The full garden of Blooming Expressions is available at Hallmark Gold Crown stores, as well as Walgreens, CVS and other stores where Hallmark products are sold.

"With the ability to last forever and bloom multiple times, Blooming Expressions enhance the tradition of giving a loved one flowers," said Dan Woodall, Product Manager at Hallmark. "We're excited to offer consumers another innovative and tangible way to express what's in their hearts."

Fresh Wave Sport Odor Eliminator Launched

Fresh Wave has launched Fresh Wave Sport, a line of natural odor-eliminators developed with the needs of athletes - professionals, amateurs and weekend warriors alike - at its core. Using Fresh Wave's green chemistry comprised of natural ingredients - plant oils and water - to defeat odors completely, Fresh Wave Sport goes to work on the toughest odors athletes can throw at it: equipment bags and gym lockers, workout clothes and shoes.

"As odors go, athletes are a different breed - moving and sweating, sure, but also concerned about what goes into their bodies, the products they use and how they affect the environment," said Philip M. Coffey, managing director of OMI Industries, the makers of Fresh Wave products. "We developed Fresh Wave Sport with them in mind, a naturally-derived odor eliminator that's as safe as water."

Apple Reinvents Textbooks With iBooks 2 For iPad

Apple debuted iBooks 2 for iPad, featuring iBooks textbooks, an entirely new kind of textbook that's dynamic, engaging and truly interactive. iBooks textbooks offer iPad users fullscreen textbooks with interactive animations, diagrams, photos, videos, unrivaled navigation and much more. iBooks textbooks can be kept up to date, don't weigh down a backpack and never have to be returned. Leading education services companies including Houghton Mifflin Harcourt, McGraw-Hill and Pearson will deliver educational titles on the iBookstore? with most priced at $14.99 or less. The new iBooks 2 app is available as a free download from the App Store™.

"Education is deep in Apple's DNA and iPad may be our most exciting education product yet. With 1.5 million iPads already in use in education institutions, including over 1,000 one-to-one deployments, iPad is rapidly being adopted by schools across the US and around the world," said Philip Schiller, Apple's senior vice president of Worldwide Marketing.

Breathable Foods Launches AeroShot Pure Energy™

Breathable Foods has launched AeroShot Pure Energy, a first-of-its-kind, calorie-free breathable energy product that delivers an airborne shot of caffeine through a pocket-sized, single-use device. It offers consumers a unique way to get their caffeine with as little or as much as they need, when they need it. Each AeroShot delivers a unique blend of caffeine and B vitamins in a fine powder that is dissolved quickly in the mouth and immediately starts working. One AeroShot contains four to six puffs that add up to a combined total of 100 milligrams of caffeine, the same amount in one large cup of coffee, and an energizing mix of vitamins that are puffed into the mouth, not into the lungs, and then swallowed. AeroShot has zero calories and brings a freedom in portability that is new to the energy category. It is not a liquid, so there are few limits to where it can be taken and used. Perfect for a night out on the town, getting on a plane, a boost before a workout or avoiding a nap, AeroShot is being sold at retailers in Boston and New York, including select Tedeschi Food Shops®, 7-Eleven®, Barnes & Noble® and Newbury Comics® stores.

New KRAFT FRESH TAKE Helps Offers Flavor Upgrade With Just Five Minutes Prep

Kraft Foods has launched KRAFT FRESH TAKE, a special blend of KRAFT Natural cheeses and seasoned breadcrumbs that creates a flavorful, crispy and cheesy entree with just five minutes of prep time. Found in the dairy aisle, at-home cooks can use one of six flavors and any meat or fish to quickly create a hot homemade meal. Kraft Foods developed KRAFT FRESH TAKE to minimize the stress of meal planning but still deliver fresh and flavorful entrees that can be prepared quickly. KRAFT FRESH TAKE is packaged in a compartmentalized bag that also serves as a "mixing bowl," requiring minimal preparation and no-mess cleanup. Simply open the bag to break the center seal, combine the cheese and seasoned breadcrumbs, coat the meat or fish and bake to the proper temperature. Whether used with poultry, pork or fish, KRAFT FRESH TAKE creates a crispy, golden brown crust on the outside that locks in flavor for a tender, juicy finish on the inside. Arthur Sevilla, Brand Manager, Kraft Foods, said, "KRAFT FRESH TAKE offers a flavor upgrade to your go-to recipes like chicken or tacos. With minimal prep you could enjoy Chili-Lime & Panko tilapia tacos at your next taco night."

New Jolly Rancher Crunch 'n Chew Candy Introduced

The Jolly Rancher® brand is introducing a unique way to enjoy bold fruit flavor with Jolly Rancher Crunch 'N Chew® candy. With a crunchy candy shell and a soft, chewy center, new Jolly Rancher Crunch 'N Chew combines the unmistakably, bold fruit flavors of original Jolly Rancher® Hard Candy with the chewiness of Jolly Rancher® Chews. The result is a new, untamed candy experience that satisfies both crunchy and chewy candy fans. With four flavors including cherry, blue raspberry, green apple and watermelon, Jolly Rancher Crunch 'N Chew candy offers an intense taste experience unlike any other and is available nationwide at mass grocery, drug and convenience stores.

Majesco Brings Zumba Kinect Experience To Fitness Fans With Zumba Fitness Rush

Majesco Entertainment Company, an innovative provider of video games for the mass market, along with Zumba Fitness, has launched Zumba® Fitness Rush, the most technologically advanced, feature-rich addition to the Zumba® Fitness video game franchise, exclusively on Kinect™ for Xbox 360®. Microsoft and Majesco have teamed up to bring an exclusive Zumba® Kinect experience to fitness fans around the world. Zumba® Fitness Rush features the most content of any Zumba® Fitness game to date, including a significant amount of exclusive content on Kinect for Xbox 360.

BODYARMOR® SuperDrinks™ Introduced

Beverage industry veteran, Lance Collins, notably renowned for creating FUZE® Beverage and NOS® Energy Drink (sold to the Coca-Cola Company in 2007), brings new innovation to the beverage marketplace with all-natural, gluten free BODYARMOR® SuperDrinks™. Formulated with four proprietary blends that target protection, recovery, vitamin and hyper hydration, BODYARMOR® SuperDrink™ is a new, all natural multifunctional beverage that tackles hydration, protection and recovery, boasts four exotic fruit flavors and two teas. Each BODYARMOR® flavor is packed with four nutrient-rich proprietary SuperBlends® containing: antioxidants, Vitamins A, C, B complex, electrolytes and amino acids in a shelf stable 16-ounce package. Coconut water fortified with additional electrolytes provides hydrating properties to all flavors of the BODYARMOR® SuperDrink™ platform. BODYARMOR® SuperDrinks™ are sold by select natural foods, convenience, drug and grocery retailers across the country including: Whole Foods, Bristol Farms, Gelson's, 7-Eleven, Duane Reade, Hess, and Waldbaums.

New Line Of Jean Chatzky Financial Solutions Products Available At Office Depot Stores

Office Depot is offering Jean Chatzky's new line of financial organization products, developed by MeadWestvaco Consumer & Office Products, exclusively at Office Depot retail locations nationwide. Renowned financial expert Jean Chatzky's collection features essential solutions to help customers organize and manage their day-to-day finances. Products include budgeting tools, organizers and calendars for the home office, along with shopping organizers and cash trackers for individuals on-the-go. There is also a kid's money manager and chores calendar to help children learn good money habits. All items feature simple financial tips from Chatzky.

"You don't need complicated solutions for everyday financial challenges," said Chatzky. "My new collection at Office Depot is all about inspiring customers and their kids to manage money in new and creative ways. These products encourage them to be innovative by customizing an organization system that suits their needs."

Canopy Wines Promotes Mary Ann Vangrin To V.P./Partner Communications & Social Media

Canopy Management, the Napa Valley wine brand creation, sales and marketing company, has appointed Mary Ann Vangrin Vice President/Partner, Communications & Social Media. An innovative wine company pioneering the use of social media to develop wine brands through its social network, the Wine Sisterhood, Canopy's portfolio is distributed nationally and in Canada. Wines include Middle Sister, Purple Cowboy, pro-mis-Q-ous, Monogamy, Deep Purple, Haute Red, White Haute, Wine Sisterhood, Cowgirl Sisterhood, Kate & Cassie and Good Daughter, all priced under $15.

Infusion Brands Promotes Travis Berger To EVP Of Sales & Marketing

Infusion Brands has promoted Travis Berger to Executive Vice President of Sales & Marketing from Vice President of Retail Sales. In addition to Berger's main responsibility of identifying, acquiring and managing partnerships with major regional and national retail chains, Berger will play a key role in the selection of products which Infusion Brands will launch and in determining the marketing direction for such products. Berger has more than 15 years of experience in retail sales and product and brand launches. Prior to joining Infusion Brands, Berger spent a number of years working with the Wal-Mart Corporation, where he played a key role in successfully launching more than 70 new products.

Netflix Names Jessie Becker CMO

Netflix has appointed Jessie Becker, interim Chief Marketing Officer. An 11-year Netflix veteran, Becker has most recently been Vice President, Marketing, in charge of a variety of acquisition channels. Previously, she held positions at Amazon.com and Oracle Corp.

Charming Shoppes Appoints Elizabeth Crystal As CMO For Lane Bryant

Charming Shoppes, a leading apparel retailer specializing in women's plus-size apparel, has appointed Elizabeth Crystal as Senior Vice President/Chief Marketing Officer for Lane Bryant. Crystal will develop and lead the brand positioning, marketing, and advertising strategies for the Lane Bryant and Cacique brands. Among her responsibilities will be to anticipate and exceed the customer's expectations of the Lane Bryant brand and image, to manage all creative, print, public relations and social media and to co-develop the in-store presentation across all formats. Crystal's extensive career as a Brand and Retail Marketing executive spans nearly 20 years. She was most recently the SVP, Worldwide Marketing for Revlon and Almay Color Cosmetics. Prior to Revlon, she was Vice President of Trade Marketing for Buena Vista Home Entertainment.

Atrium Appoints John Matuska As SVP, Sales And Marketing

Atrium Corporation, the largest manufacturer of residential vinyl and aluminum windows and patio doors in North America, has named John Matuska as its new senior vice president of sales and marketing. In his new post, Matuska will be directly responsible for all aspects of the company's sales and marketing efforts across all product lines and sales channels. Prior to joining Atrium, Matuska served in a variety of senior level sales and marketing positions at P&G, Rain Bird and John Deere & Company. (Web site) www.atrium.com

Zoes Kitchen Positions For Growth; Names Rachel Phillips-Luther V.P. Marketing

Zoes Kitchen, a modern, fast-casual restaurant concept featuring Mediterranean-inspired food with made-from-scratch recipes, has named Rachel Phillips-Luther as vice president of marketing. Phillips-Luther brings nearly 10 years of restaurant marketing experience to her new position for Zoes Kitchen. She formerly led marketing and branding for Kona Grill, and also served as vice president of marketing for Champps Entertainment, where she managed marketing efforts for the company's 48 restaurants in 18 states.

Rick Engels Named V.P. Business Development, WAND

WAND Corporation, a leading provider of POS and Digital Menu Board solutions for QSR and Fast-Casual Restaurants, has appointed experienced digital signage executive, Rick Engels, as Vice President of Business Development. Most recently Engels has been involved in the deployment and installation of large scale digital signage projects with TechniqueUSA. (Web site) www.wandcorp.com

Outwater Plastics Introduces Soft Closing Cabinet Door

Outwater Plastics has added Soft Closing Door Lifts and Stays for Cabinet Doors to its line of standard and specialty application hinges and accessories. Cost effectively priced to provide great value, Outwater's vertical and lateral door Soft Closing Door Lifts and Stays are not only appropriate for use with wood and aluminum cabinet doors, they require no lubrication and can be used with cabinet doors of varying weights. Comprising sleek, compact designs, Outwater's Soft Closing Door Lifts and Stays enable left and right cabinet door installation with specific degrees of opening and rates of closing that can be readily set by end users with just the turn of a screw. Due to their patented damper equipped technology, Outwater's Soft Closing Door Lifts and Stays provide smooth and quiet operation. Color pictorials and ordering information are available online at call Toll Free at 1-888-772-1400(Catalog Requests) / 1-800-631-8375 (Sales and Product Information) /1-201-498-8750 (Outside of the USA & Canada Catalog Requests + Sales andProduct Information) or visit (Web site) www.outwater.com

Verizon And STRATACACHE Announce Technolgy Collaboration

Verizon and STRATACACHE have formed a technology collaboration that will enable retailers to interact more closely with customers at the point of decision, while enhancing the shopping experience and building brand loyalty. The joint solution features STRATACACHE's digital-signage software and technology, powered by Verizon's 4G LTE network and infrastructure. Chris Riegel, CEO at STRATACACHE, said, "Verizon's 4G LTE reliable network enables our media-rich vision of Digital@Retail™." The joint digital-signage solution includes a STRATACACHE media player, ActiVia for Media digital signage software and high-definition display, all running on Verizon's 4G LTE network and hosted either as a cloud service or within a customer's data center. With STRATACACHE's ActiVia software, retailers can log into a Web portal to easily create, schedule, manage, distribute and monitor digital signage messages in-store from their PC or any Verizon mobile device. Consumer-facing media can be updated instantaneously or altered to reflect changing market conditions, adapting to store, region, time-of-day or consumer demographics. "Verizon's relationship with STRATACACHE allows us to help retailers provide an enhanced experience with consumers - regardless of where customers interact with the products," said Ravi Bagal, vice president of Verizon Retail. "Customer interaction must take place beyond the four walls of a retail store, and digital signage is a key tool to help retailers further that conversation while building brand loyalty." For more information, visit STRATACACHE's (Web site) www.stratacache.com or Verizon's (Web site) www.verizon.com

Samsung Introduces Transparent 46-inch LCD Panel For Point-of-Purchase Advertising

Samsung Electronics is expanding the transparent display market with production of a 46-inch transparent LCD panel. Samsung’s transparent LCD panel is being produced for a wide variety of retail display applications such as product showcases and freezer doors. Younghwan Park, Sr. VP, LCD marketing, Device Solutions, Samsung Electronics, said, “Samsung plans to develop this technology into a new growth engine for our LCD business.” For more information, visit (Web site) www.samsung.com

TE Connectivity Introduces Large Interactive Touchscreen Digital Sign

TE Connectivity has launched its largest Interactive Digital Signage (IDS) touchscreen display and the enhancement of existing models with innovative optical multi-touch and IntelliTouch surface acoustic wave (SAW) touchscreen technologies. The new Elo TouchSystems 5500L 55-inch touch display, available with either optical multi-touch or IntelliTouch SAW touchscreens, is thinner than existing IDS displays and compatible with optional computer modules. IDS displays are well suited for a variety of hospitality, casino gaming, healthcare and retail settings seeking to engage customers with a very dynamic and sensitive touchscreen experience. For more information about the new Elo TouchSystems 5500L IDS touchmonitors, call 1-800-557-1458 visit (Web site) www.elotouch.com

IEE Announces New 3D Display Options

IEE, renown for its innovative, cutting-edge display technologies, has expanded the use of 3M's revolutionary 3D film technology into retail display applications, including pole displays, point of sale displays and kiosks. By eliminating the need for special viewing glasses, 3M's autostereoscopic film enables users to view 3D images with the naked eye. IEE combines this enhanced imaging with its most current display and display interface technologies to improve consumer engagement. Retailers can now deliver 3D content to viewers directly at the point of sale or within merchandise aisles to increase consumer engagement and offer promotional opportunities. Examples include displays offering movie trailers or targeted content at retail outlets such as movie theatres, gas stations or gaming stores. Other applications include amusement parks and fast-food restaurants that utilize popular first-run movies and video games in current promotions. Steve Motter, vice president business development for IEE, stated, "With the increased amount of 3D content being produced in the entertainment and gaming industries, delivering this imagery without special glasses opens a whole new world for retailers. It's a natural progression to incorporate this 3D technology into retail displays to give consumers useful information, such as videos, complementary products and detailed specifications. Our goal is to give the viewer a better user experience on the best imaging platform available." Norb Biderman, director, 3M Industrial and Transportation noted, "We're always excited when the innovations developed by 3M make the user's life easier. Although first applied in IEE's military displays, our 3D film is now benefiting consumers every day in the retail world, thanks to the integration with IEE's extensive line of retail displays. This combination will take product marketing to an entirely new level." For more information call 800-422-0867, e-mail mail@ieeinc.com or visit (Web site) www.ieeinc.com

Advanced Exhibit Methods Creates Exhibit For SYNCHRONOUS AEROSPACE GROUP

Advanced Exhibit Methods of Irvine, California, recently created a trade show exhibit for the SYNCHRONOUS AEROSPACE GROUP. “Our 7 by 12 meters exhibit made its debut at the 49th International Paris Air Show. We designed and built the display from recycled structural aluminum and full-color fabric prints. We utilized energy efficient LED lighting throughout, including the illumination of the architectural logos along with other custom lighting,” said Richard Diess, Designer, Art Director and President of Advanced Exhibit Methods. (Web site) www.advancedexhibitmethods.com

Skyline Exhibits Names Dave Bouquet As V.P., Of Sales And Business Development

Skyline Exhibits has named Dave Bouquet Vice President of Sales and Business Development. Bouquet has vast experience with Skyline and its dealers having been with the company for over seventeen years. He previously held the position of Director of Sales and Business Development. "Dave has been instrumental in growing our dealer network, both in number and in scale," said Bill Dierberger, president of Skyline Exhibits. "The strength of our network can largely be credited to what Dave has contributed over the years." (Web site) www.skyline.com

3D Exhibits Names Debra Maloney As Senior Account Manager

3D Exhibits, Elk Grove Village, IL, has hired Debra Maloney as senior account manager to meet the continued demand for its growing business. Maloney was most recently an account manager for Derse. In her new role at 3D Exhibits, Maloney will incorporate interactive experiences and strategic marketing elements with clients' three dimensional programs. (Web site) www.3dexhibits.com

L.L.Bean Hits The Road With The 'L.L.Bean Bootmobile'

As the launch of its 100th Anniversary celebration draws near, outdoor retailer L.L.Bean has debuted the "L.L.Bean Bootmobile" - a larger-than-life embodiment of its most iconic product, the L.L. Bean Boot. The 13-foot high and 20-foot long vehicle debuted at the Brunswick, ME manufacturing facility where popular Bean boots are made, stopping at the L.L.Bean flagship store in Freeport before traveling to New York City. The Bootmobile will embark on a tour of major cities in the U.S. later this year.

The Bootmobile will surprise people in various locations throughout the country, inspiring them to get outside and providing an opportunity to try a new outdoor activity with the help of L.L.Bean's expert Outdoor Discovery School guides. "Our company founder, Leon Leonwood Bean, was an avid outdoorsman who believed that time spent in the outdoors added value to one's life," said Chris McCormick, CEO of L.L.Bean. "In recognition of our 100th, we are looking to share his passion and re-ignite America's love of the outdoors." Today, as always, Bean Boots are manufactured by hand in Maine. In honor of its 100th Anniversary, L.L.Bean will re-introduce a special-edition version of the Maine Hunting Shoe, designed to closely replicate the very first pair built by L.L.

Park Marx Introduces Parking Stripes® Advertising Messages

Park Marx Advertising, Arvada, CO, has introduced Parking Stripes®, slip-resistant, fully insured, printed vinyl which cover existing painted parking stripes. The adhesive firmly bonds Parking Stripes® to the existing painted stripe, yet can be removed without damaging the surface. Park Marx Advertising messages are unobtrusive from public right-of-way areas, yet highly effective when standing over Parking Stripes®.

Parking Stripes® are weather resistant and provide excellent reflectivity and color retention. Experience has shown that these stripes will show no appreciable fading, lifting, shrinkage or chipping when applied according to Park Marx Advertising's recommendations. (Web site) www.parkmarx.com

re:fuel Launches Experiential Marketing Group

re:fuel, a leading marketing firm connecting brands with target consumer segments, has launched its experiential marketing group. The experiential team will provide re:fuel's client and agency partners with creative, relevant consumer engagements that create connection, build loyalty and drive word of mouth. Kathleen Mulcahy has been appointed Senior Vice-President of Experiential Marketing responsible for leading the experiential group. (Web site) www.refuelnow.com

World Of Coca-Cola Announces 5 Millionth Guest

When KoEun "Emma" Lee from Duluth, Ga. decided to visit the World of Coca-Cola dedicated to Martin Luther King Jr.'s historical birthday, she had no idea she would be making a little history of her own. Lee became the 5 millionth guest to the Atlanta attraction since it opened at Pemberton Place.

This milestone visit sparked a celebration in Lee's honor, including a balloon drop and 8-foot-tall Coca-Cola bottles with cake pops for all World of Coca-Cola guests to enjoy. During a photo shoot with the Coca-Cola Polar Bear, Lee was awarded a prize package including a lifetime pass to the World of Coca-Cola; a VIP guided tour of the Atlanta attraction for Lee and her parents, also visiting with her; a $500 gift certificate to the Coca-Cola Store; 50,000 My Coke Rewards points to spend on MyCokeRewards.com; and a Coca-Cola Polar Bear plush stuffed animal.

"Coca-Cola's 125th anniversary and the opening of The Vault of the Secret Formula exhibit made 2011 an exciting year at the World of Coca-Cola," said Russell Jacobs, General Manager of Retail and Attractions for The Coca-Cola Company. "Reaching this milestone is the perfect way to kick off the new year and continue that excitement."

T-Mobile Unveils Sponsorship Of Digital Zone At Prudential Center For New Jersey Devils Home Games

T-Mobile, the official wireless sponsor for the Devils 2011-2012 season, has unveiled its sponsorship of the Prudential Center's Digital Zone at a recent New Jersey Devils game where they host the Boston Bruins at the Prudential Center. The pavilion, adorned with new T-Mobile® BlackBerry® signage, showcased T-Mobile® device demos, featuring BlackBerry® smartphones and a number of applications created for the NHL Fan.

"T-Mobile is proud to partner with the New Jersey Devils and offer their incredibly passionate fans a way to stay connected at games," said Terry Hayes, vice president and general manager, New York Metro, T-Mobile USA. "As a company, we are heavily invested in New Jersey and are excited to support our local team and reward Devils fans with a special offer at our stores." As a sponsor of the Digital Zone, T-Mobile will feature their latest 4G products and services, including the recently launched T-Mobile Springboard with Google, a 7.1 inch tablet - perfect for the game with built-in access to America's Largest 4G Network®. Customers can also visit and demo a number of BlackBerry smartphones, which are pre-loaded with applications for the NHL and sports fan.

Razorfish Launches First Ever Retail Experience Platform

Razorfish has launched the first ever Retail Experience Platform, code-named 5D, which enables the creation of an immersive and seamless digital ecosystem across several digital devices in retail environments. The 5D platform connects digital devices such as kiosks, large-screen displays, tablets and personal smart phones to better attract consumers into the store, drive product engagement and arm store associates with more contextualized digital tools.

"Digital in retail has evolved to a point where multiple digital devices must be integrated into the digital in-store strategy, including fixed digital devices, the consumer's mobile phone and, in many cases, tablets utilized by store associates. At the same time, it is imperative to contextualize the consumer journey by seamlessly sharing content and data across these devices to maximize consumer engagement and multi-channel sales," said Shannon Denton, a President with Razorfish and executive lead over Razorfish's Multi-Channel Commerce Practice. According to Denton, as consumers or store associates engage with digital devices in store, the 5D platform automatically moves relevant content and data across the various devices, creating a personalized consumer experience that essentially 'remembers' the consumer's journey and the products they engaged with. For more information on the 5D platform, visit (Web site) www.razorfish.com

Harris And Automotive Broadcast Network Deploy Scalable Digital Out-Of-Home Solution To 1,000 Dealerships

The Automotive Broadcast(ABN) has selected Harris Corporation as its vendor of choice for a dynamic, scalable Digital Out-Of-Home (DOOH) solution to augment Network its popular Dealer TV broadcast at auto dealerships across North America. The solution will deliver superior technology, network operations management, and turnkey field services, including dealership installations and support.

The Harris DOOH solution, which is an upgrade to ABN's existing digital signage system, will roll out at 1000 dealerships in the U.S. and Canada by the end of 2012, bringing diverse and targeted content to every screen in the network - along with the broadcast-quality graphics, superior video quality and rich data of Harris® InfoCaster™ technology. The complete Harris DOOH solution will allow ABN to control the entire customer experience at each dealership. This includes unique and targeted content in the showrooms, service departments, welcome areas and other departments. Local dealerships can also upload content to ABN for placement on the applicable screens, and control content delivery by location.

"ABN has built a unique viewing experience for the automobile industry with Dealer TV, mixing family-friendly entertainment with promotional content to create an environment to engage and retain customers," said Harris Morris, president, Harris Broadcast Communications. "Harris' solutions and service will help ABN evolve the entire experience, from engaging customers with the right content at the right time to helping dealerships sell automobiles and services - all tied to an exciting digital out-of-home experience." (Web site) www.abnetwork.com

Digby Launches Localpoint™ Platform Helping Brands Achieve Strategic Multi-Channel Goals

Digby, a leader in multi-channel mobile engagement and commerce, has launched Digby Localpoint, a new mobile platform that enables location-based marketing, analytics and commerce for top brands. Through powerful web-style analytics into shopping activities at a brand's physical locations and effective, targeted location-aware mobile messaging tools, Digby Localpoint enables brands to attract, influence, understand and own the relationship with their loyal customers across all channels.

Digby Localpoint enables brands to create geo-fences around their stores and other points of interest and embed those geo-fences into the brand's app. Digby then leverages its patent pending technology to measure app engagement and events such as geo-fence entries/exits, store visits, UPC/QR Code scans and other key shopping-oriented events triggered through the app as the consumer visits the store and uses their smartphone to find and research products to enhance their in-store shopping experience. The brand can then deliver rich, targeted messages in real-time for these various events directly to the branded app through a robust marketing campaign creation and management system. Consumers can then buy through the commerce functionality of the app or in the store, enabling brands to take a significant leap forward in understanding and influencing the consumer's multi-channel buying experience. Localpoint can be added to a current branded app through a Software Developer Kit (SDK) or in a rich application developed by Digby. (Web site) www.digby.com

AisleBuyer Accelerates Mobile Retail Revolution With mShop

AisleBuyer LLC, a leading provider of in-store mobile commerce solutions for retailers, restaurants and brands, has released a major update to its commerce platform and self-checkout application, mShop. The AisleBuyer mobile solution consists of a powerful mobile commerce platform and shopping applications that allow retailers to offer consumers a better in-store experience while collecting valuable data on customer buying habits. This major product update includes innovative new functionality to improve the user experience, achieving the retailer's unique brand requirements throughout the application, and integrating with retail systems for cross-channel consistency.

"This platform upgrade was designed to meet the needs of retailers at any stage of mobile commerce development. Version 2.0 will keep retailers ahead of their competition by providing a highly customizable and extendable platform that can quickly morph to meet the challenges of a dynamic mobile commerce environment," said AisleBuyer CEO Andrew Paradise. (Web site) www.aislebuyer.com

Young America Offers New Retail Rewards Program

Young America, an incentive marketing firm, has introduced loyalty programs that are structured like promotions to help retailers generate significant short-term sales lift. Lori Johnson, Account Executive of Young America, said, "This short-term program is run more like a sweepstakes promotion - except everyone who participates can win. Overall, the program is about customer engagement and short-term sales lift over a defined period of time, and is an effective way to address seasonality."

Young America works retailers to design a short-term points-based rewards program and establish a time frame. The retailer invites shopper marketing teams to include their products in the promotion. Consumers sign up to participate and collect points for buying specified products during the promotion period. Consumers earn points that can be redeemed online for merchandise, gift cards or other rewards.

Nearly 30,000 consumers registered for Young America's pilot program during which, participating manufacturers saw their products significantly outpace category growth, some showing as much as eight- to 10-percent year-over-year growth in same-store unit sales. In addition, 90 percent of the rewards were redeemed in the form of retailer-branded gift cards, which consumers tend to spend back at the retailer, thereby increasing the program's ROI. (Web site) www.young-america.com

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