Hollister Stores Integrate Beach Experience Into Video Window Displays
Hollister, a Southern California-themed brand of Abercrombie & Fitch, has integrated the real-life beach experience into its stores through a unique video solution, which features live footage from two cameras mounted at the famous Huntington Beach Pier (one facing North and one facing South).
The video feeds are distributed via closed circuit network and displayed in real time in Hollister Stores on two large Video Windows, each measuring more than 5 feet by 5 feet and consisting of nine liquid crystal displays in a 3-by-3 configuration. PlayNetwork of Redmond, WA, created the unique Video Window system that features two real-time video feeds of Huntington Beach, California, a.k.a. Surf City, USA, which are broadcast directly to store locations. Independent north- and south-facing views from the vantage point of the famous city pier are captured by video cameras mounted directly under the pier. The signals are then distributed via private satellite and landline network narrowcasts to Hollister stores nationwide. When Hollister customers enter the stores and get immersed in the branded beach environment, they are drawn to these digital store windows.
"Hollister's Video Windows are unique entertainment systems that do far more than showcase imagery of surfing and beachcombing," said Stephen Dorsey, V.P. Marketing and Creative for PlayNetwork. "With this innovative digital signage solution, Hollister has virtually transported its stores from shopping centers to the beach itself. This takes visual merchandising, store design, and branding to a new level, offering as accurately as possible a true experience that symbolizes the intended Hollister experience.,"
Blimpie Brand Repositioning Creates The Ultimate 'Blimpie Experience'
Blimpie International is reinvigorating the Blimpie brand with a refreshed logo, contemporary restaurant design, and an updated menu featuring hot, new panini-grilled Ciabatta bread sandwiches. Blimpie continues to offer a unique twist on the classic deli menu, appealing to the variety of palates and nutritional preferences of today's consumer.
The redesigned restaurant interiors were created in collaboration with Atlanta, GA-based retail design firm Miller Zell. The upscale décor includes modern, earth-tone paint and tile, wainscoting, pendant lighting and hardwood laminate flooring. Curved architectural elements simulate the look and feel of the logo throughout the interior.
"The new restaurant design reflects our theme of Real. Fresh. Taste. And complements our branding efforts with the ambiance customers feel the moment they walk in the door," said Mark Mears, Chief Marketing Officer, Blimpie International.
Coca-Cola Zero Launches
Coca-Cola North America will introduce Coca-Cola Zero, a new zero-calorie cola in the U.S. in June. "Coca-Cola Zero is exactly what young adults told us they wanted-real Coca-Cola taste, zero calories and a new brand they can call their own," said Dan Dillon, V.P., Diet Portfolio, Coca-Cola. "Young people today do not want to compromise on flavor or calories and we think Coca-Cola Zero's taste and personality will appeal to them."
Coca-Cola Zero will be supported by an extensive marketing campaign including television, radio, print and out-of-home advertising, on-line activation and sampling programs.
Ensure Healthy Mom Shakes & Snack Bars Debut
New Ensure Healthy Mom Shakes and Snack Bars are specially formulated for pregnant women, nursing mothers and women who plan to become pregnant. With protein and 20 or more vitamins and minerals including calcium, iron and folic acid, Ensure Healthy Mom Shakes and Snack Bars are a great alternative to high calorie, low nutrition snacks and are designed to complement prenatal vitamins. Abbott's Ross Products Division, maker of the Ensure brand, will offer Ensure Healthy Mom in the Baby Care Section of food, drug and discount stores nationwide.
Gatorade Endurance Formula Debuts
Gatorade Endurance Formula is a new specialized sports drink from Gatorade for athletes during their longer and more intense occasions when fluid and electrolyte losses can be very significant. Gatorade Endurance Formula contains a specialized five- electrolyte blend, including nearly twice the sodium (200 mg) and three times the potassium (90 mg) of Gatorade Thirst Quencher, as well as chloride, calcium and magnesium. Gatorade Endurance Formula is nationally available at grocery, convenience and mass merchants nationwide in three flavors including Lemon-Lime, Fruit Punch and Orange.
Brawny Cleaning Products Launched
Georgia-Pacific and The Evercare Company have teamed up to launch a newly expanded line of Brawny products designed to fit consumers' cleaning needs. The new Brawny-branded line of cleaning products is being supported by a broad marketing campaign and creative in-store displays.
"We are excited to offer these great Evercare products under the Brawny brand," said Gino Biondi, Director of Marketing for Gerorgia Pacific. "The initial launch in fall of 2004 of the Evercare/Brawny smallwares line garnered so much retail success we are expanding with additional premium products."
The new line of products includes the Mouse Palm Sponge, Duo Dish Wand, The Glass Wand, The Sweep 'n Store Whisk Broom, Toilet Brush, Ergo Grip Scrub Brush and Ergo Grout Brush.
"The Brawny brand is perfect for this assortment of innovative products," said Nick McKay, CEO of The Evercare Company. "Brawny is a brand instantly recognized by consumers, and stands for strength, absorbency and versatility."
New Aqua Velva Ice Balm After Shave Features Aquatic Vitamins & Minerals
Combe Inc., maker of health and personal care products, has launched Aqua Velva Ice Balm after shave with Aquatic Vitamins, Minerals and Anti-Oxidants.
This new men's skincare entry is a unique two-in-one shave that nourishes, firms and tones men' skin while leaving a fresh, clean, masculine scent. It contains vitamins, minerals and anti-oxidants extracted from Aquatic Blue Spirulina, often referred to as nature's nutrient powerhouse. Aqua Velvet Ice Balm after shave is sold in supermarkets, drug stores and mass market retail in the men's shaving section, at a suggested retail price of $5.99 for a 3.4 ounce bottle.
Coca-Cola Co. Announces Changes To Marketing Team
The Coca-Cola Company has announced that Mark Minnick will lead a new corporate function to oversee the coordination of the marketing, innovation and strategic growth paths functions. Reporting to Ms. Minnick will be Chuck Fruit, Chief Marketing Officer.
Imagine! Print Solutions Hires J. Barbieri
Imagine! Print Solutions, Shakopee, MN, has appointed John Barbieri as Director of New Business Development. Barbieri has more than 20 years of extensive management experience in sales and marketing, operations, administration and customer relationships.
Globotech Dispays Introduces Pronto
PRONTO is a display system with a balanced combination of aluminum extrusions and large format graphics to produce a striking design. It provides creative solutions with differentiating elements to build stands for events, kiosks for promotional shows or fixtures for stores. For more information on PRONTO, contact Globotech Displays, (Web site) www.globotechdisplays.com.
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