Creative World

Week of April 12, 2010

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Merchandising Marketing Manager Sought

Wine Tower Merchandises Two Italian Wines

Arancio and Mezzacorona Wine have come out with new l.5 liter bottles and are using this display to showcase the new version of these bottled wines. The display holds six cases of wine. A Styrene header is fabricated and silkscreened. The base of the unit is of melamine fabrication. The tower itself is CNC routed with heat formed styrene. This Wine Tower Merchandiser was created by Flair Display Inc., 33920 Merritt Ave., Bronx, New York 10466. (Web site) www.flairdisplay.com

Green Bags Spinner For Supermarkets

This hook and rotor display offers flexible components for this Green Bags Display for supermarkets. These stock components offer maximum merchandising options. The unit packs small for economical shipping. This Green Bags Spinner display was created by Midway Displays, 6554 S. Austin Ave., Bedford Park, IL 60638. (Web site) www.midwaydisplays.com

CE22 Ink Cartridge Refill Kiosk Introduced

Phoenix Ink Specialists has introduced the CE22 Ink Cartridge refill kiosk, a complete turnkey ink refilling solution available for retailers. The operator can select the model of cartridge on the touch screen, follow the on-screen step-by-step instructions and the semi-automated system will fill the cartridge for them using its unique computer controlled multi vacuum chambers and precise digitally controlled ink delivery system. When the cartridge is filled, the Ink Station will print out a bar coded adhesive ticket to be placed on the stores packaging. The CE22 Ink Refill Kiosk can also be connected to a main server via a standard Internet connection.

This allows the retailer to report on individual machine sales and stock levels within a store chain or franchise group environment. The Ink Station will be automatically updated with new cartridges as they are released onto the market. The CE22 Ink Refill Kiosk is made from the latest light weight materials and has a unique modular design. Counter top and free standing kiosk models are available with or without built-in test printers. One of the most impressive features of the CE22 Ink Refill Kiosk is the minimal amount of training an operator needs. The simple to follow on-screen graphics and vocal instructions coupled with its computer controlled system make operation painless. Any operator-with only a few minutes training-can refill cartridges with professional results.

Old World Spice Shelving Display

This program required 300 single-sided shelving displays with custom branding. The display was placed in several supermarket locations as well as into specialty stores. The unit ships knock down, flat packed in a courier friendly carton. The Old World Spice Shelving Display was created by Avante Mfg., 4725 Iris Rd., Okangan Falls, BC, VOH-1R2 Canada. (Web site) www.avantekiosks.com

Walkers Combines Two Scottish Favorites - Golf And Shortbread In New St. Andrews Golfing Carton Display

Walkers Shortbread has successfully combined two Scottish favorites -- delicious Walkers Shortbread cookies and golf - in its new St. Andrews Golfing Carton display. Each of the 8.8 oz colorful cartons contains Walkers Fingers, Rounds and Triangles, the best-selling items from the world's finest shortbread cookie baker, while the carton itself features an iconic painting of The Old Course at St. Andrews, one of the finest courses ever created and is revered by golfers internationally.

Considering that golf is one of the five most popular sports in the U.S. and players spend over $76-billion on the game, retailers will want to stock up for Father's Day promotions in June and again when St.. Andrews will be in the news as the site of the famous British Open (July 15-18). Sixty of the cartons are packed into the new St. Andrews Shipper Display. The tartan- covered display will be an attention-getter wherever it is placed with its colorful and distinctive graphics.

PREIT Opens Largest Whole Foods Market And Café In Philadelphia Market

Pennsylvania Real Estate Investment Trust has opened a Whole Foods Market and Café at Plymouth Meeting Mall, in Plymouth Meeting, Pennsylvania. The 65,000-square foot grocery store, the largest of its kind in the Philadelphia market, joins Macy's and Boscov's as an innovative anchor at the property and is connected to the mall by the open-air Plaza Shops. Joseph Coradino, President of PREIT Services, LLC and PREIT-RUBIN, Inc. said, "Whole Foods at Plymouth Meeting Mall is a game changer that will dramatically increase traffic particularly when combined with other new offerings including Dave & Buster's, P.F. Chang's, Redstone American Grill, Benihana, and California Pizza Kitchen. As a result, Plymouth Meeting Mall will become a regional destination for shopping, entertainment, and dining."

Movies, TV Episodes Streamed Instantly From Netflix Headed To Nintendo's Wii Console This Spring

Nintendo and Netflix have formed an agreement that will allow Netflix members who are also owners of Nintendo's Wii™ home console to instantly watch thousands of movies and TV episodes streamed from Netflix directly to their TVs. Netflix is scheduled to go live on the Wii console this spring in the United States at no additional cost to Netflix members who have a Netflix plan, a Wii console and a broadband Internet connection. The partnership between the two companies will extend the reach of content streamed from Netflix farther than ever before, thanks to the mainstream popularity of the Wii console.

Johnny Rockets Sports Lounge Touches Down In Manhattan

Johnny Rockets, Home of the Original Hamburger, has launched its newest concept, Johnny Rockets Sports Lounge, adding a definitive American sports bar to their classic restaurant theme. The new, two-story prototype is located on the Upper East Side of Manhattan, at 62nd and 1st, and combines a traditional restaurant, downstairs, with sports-filled screens, stylish decor and a full-service bar, on the upper, ground floor. Adding a new dimension to their all-American experience, the Johnny Rockets Sports Lounge offers the traditional fare of handmade hamburgers, fries and hand-dipped malts, along with classic bar food and unique shakes mixed with alcohol.

"This latest version of Johnny Rockets shows how our Company evolves to offer our flexible platform with a variety of footprints to appeal to a wide range of venues and customer bases," said John Fuller, president and CEO of Johnny Rockets. "We want to make sure each of our restaurant locations matches the Johnny Rockets brand, as well as the lifestyles of their neighboring clientele. This particular restaurant should fit both criteria squarely, and we are eager to replicate it in other cities around the country."

Nickelodeon And Norwegian Cruise Line Partner To Deliver Ultimate Family Experience With Nickelodeon At Sea

Norwegian Cruise Line has partnered with Nickelodeon in which select Norwegian ships will feature Nickelodeon-themed family entertainment and programming all year long. Beginning in April on Norwegian Jewel and this summer on Norwegian Epic, Nickelodeon and Norwegian experiences for the entire family will include: character meet and greets and interactive game shows. The three-year partnership also includes select specialty Nickelodeon-themed cruises each year, featuring Nickelodeon TV stars, show premieres and continuous themed-entertainment on the ship.

"At a time when families are seeking special travel experiences, we see an opportunity to build on the success of our previous Nickelodeon cruises to create a unique family cruise vacation experience with Norwegian Cruise Line," said Howard Smith, executive vice president, Nickelodeon Recreation. "By partnering with Norwegian, we are now able to offer families Nickelodeon entertainment and programming at sea all year long."

In addition to the year-round programming on Norwegian Jewel and Norwegian Epic, special Nickelodeon-themed cruises will be offered annually where families can immerse themselves in everything Nickelodeon all day, every day. These unique cruises will include: special appearances by the Network's live talent; show premieres; more live game shows; even more opportunities to visit with kids' favorite Nick characters; and much more.

New Solar Leasing Program To Deliver Fixed Prices And Green Energy To California Homeowners

PetersenDean Roofing and Solar Systems, the nation's largest, privately-owned roofing and solar energy company, has announced an exclusive partnership with SunRun, the nation's leading provider of residential solar financing, on a ground-breaking leasing program that enables Californians to purchase a new solar home at the price of a standard home, locking in low, fixed electricity bills for 20 years.

This program will not only transform how people consume electricity, but will make clean, renewable energy accessible to Californians. As utility fees continue to increase in California, this innovative solution allows homeowners to lock in a low rate for electricity over the course of the lease. This program would allow households to pay as little as $50 a month on average, saving families more than $800 per year in the first year and tens of thousands of dollars over the course of the lease.

"This new leasing program is going to change the way we buy electricity," said Jim Petersen, president and CEO of PetersenDean. "This program will not only transform how people consume electricity, but will make clean, renewable energy accessible to Californians."

For homebuilders hit hard by the economy, this is an opportunity to provide new solar homes to consumers at an affordable rate without impacting buyers' home loan eligibility. The program also helps builders stay competitive while doing the right thing for the environment. "SunRun is excited to partner with PetersenDean on this unprecedented opportunity to democratize solar power for both homeowners and builders," said Lynn Jurich, president of SunRun. "SunRun makes it truly easy and affordable for homebuyers to get solar. We look forward to partnering with homebuilders to allow people to purchase new homes that already have state of the art solar systems and electricity bill savings built in."

Minnesota Twins And Pentair Announce First-Of-Its-Kind Sustainable Water Solution In Major League Sports

Major League Baseball's Minnesota Twins and Pentair, Inc., Pentair, the Minneapolis-based worldwide water solutions leader, are partnering to spotlight the global issue of water by setting a new standard for water use in sports facilities. Pentair will donate and install a custom-designed Rain Water Recycle System (RWRS) that will capture, conserve and reuse rain water at Target Field, the new world-class home of the Minnesota Twins in April 2010. Pentair's RWRS is estimated to reduce the need for municipal water at Target Field by over 50 percent, helping the ballpark to qualify for LEED certification and saving more than 2 million gallons of water annually. The first-of-its-kind sponsorship was developed by GreenMark, a Minneapolis-based environmental sports marketing and green sponsorship agency.

Under a multi-year sponsorship agreement, Pentair will be "The Official Sustainable Water Provider" for the Minnesota Twins organization and Target Field. Pentair technology will purify rain water to a level equal to or better than municipal tap water standards. The system is designed to allow the Minnesota Twins to recycle and conserve water used to wash down the lower decks of the stadium and irrigate the ball field. Additionally, Pentair's Everpure® tap water filtration systems will be installed in each Target Field suite, as well as in administrative offices and training rooms, to enhance water quality and reduce the use of plastic bottled drinking water.

The Minnesota Twins and Pentair will raise awareness among fans of Major League Baseball and the general public about the issues of water scarcity and quality. A variety of water-related educational opportunities will be used at the new ballpark to elevate the public's understanding of water stewardship.

Brooks Sports Introduces First-Of-Its-Kind Adaptable Running Shoe Technology

Brooks Sports, continues its pioneering history in the performance running industry by launching Brooks DNA, an innovative, first-of-its-kind cushioning system that adapts to the unique needs of each runner, offering customized cushioning and protection every step of every run. Available now in the new Brooks Glycerin® 8, Brooks DNA automatically and physically adapts with each foot strike to the ever-changing amount of force placed on the foot during the run. The result is the perfect balance of cushioning and stability in response to the varying biomechanics, weight, pace, gait, and environment of each and every runner worldwide.

"With traditional cushioning systems, a shoe that works for a male runner will be too firm for a female runner with the same shoe size because she weighs on average 10 to 15 percent less," said Brooks Director of Footwear Merchandising Andre Kriwet. "Because Brooks DNA adapts to accommodate the different forces these two runners produce, it delivers both genders a customized ride mile after mile. Likewise, two runners of the same gender and shoe size who have varying weights and/or paces also enjoy the benefits of Brooks DNA adaptation. It truly is an intelligent system."

Dream Foods International Debuts New Organic Italian Volcano® Blood Orange And Tangerine Juices

Dream Foods International has debuted its new single serve Italian Volcano® Blood Orange and Tangerine Juices, made from 100% pure single origin citrus grown in Sicily. This follows the success of the company's larger family size organic juices. The single serve bottles give the organic consumer the opportunity to enjoy these juices more conveniently outside of the home. Dream Foods International also introduced its old fashioned premium Italian Volcano® Lemonade and Limeade. They are USDA organic, not from concentrate, preservative free and made in Italy.

GE's New ENERGY STAR®, Hybrid Water Heaters Now Available At Lowe's Locations

GE's new Hybrid Water Heater, which is up to 62 percent more efficient than a traditional electric water heater, is now available at Lowe's stores. Lowe's will now carry the GE Hybrid Water Heater nationally in about 650 stores and will take special orders in the remaining locations. The water heater will also be in the Lowe's California "Energy Centers", which offer a one-stop destination to create an energy plan that fits their consumers' budget and home improvement goals.

"Lowe's is always looking for new ways to better serve our customers and help them save money by making their home more energy efficient," said Clint Davis, senior vice president of merchandising for Lowe's. "The innovative hybrid water heater from GE will be a product our customers will know is good for their home, their wallet and the environment."

By utilizing heat pump technology in combination with traditional electric resistance elements, the GE Hybrid Water Heater pulls heat from surrounding air and transfers it to the tank to heat the water. This innovative process creates the same amount of hot water as a traditional electric water heater, but can reduce the energy required to heat the water by up to 62 percent and that could have a dramatic impact on monthly utility bills and the environment.

Ito En Introduces Teas' Tea® Naturally Sweet Line

ITO EN (North America), INC., a leading purveyor of green tea products and beverages, debuts TEAS' TEA® Naturally Sweet, an all-new, naturally flavored tea line intended to appeal to consumers looking to switch from sweetened to unsweetened tea. With only 8 grams of natural cane sugar and 40 calories per serving, ITO EN TEAS' TEA Naturally Sweet is available in three varieties: TEAS' TEA Blueberry Green, TEAS' TEA Citrus Black and TEAS' TEA Mango Oolong.

"We realize that there are many consumers who are interested in switching from highly sweetened bottled tea to a less sweetened, all natural alternative," says Rona Tison, senior vice president of corporate relations for ITO EN. "Our popular unsweetened TEAS' TEA posed too much of a hurdle for an immediate changeover for many of these consumers. So in response we now offer a TEAS' TEA Naturally Sweet that has only nine grams of natural cane sugar per serving which will help gradually ease and transition their palate." TEAS' TEA Naturally Sweet retails can be found at mass merchandise stores, grocery stores and specialty natural food retailers nationwide.

Reformulated IZZE(R) esque(TM) Now Available With Fewer Calories And More Fruit Juice

IZZE® Beverage Company has launched its newly reformulated, low-calorie IZZE® esque(TM) nationwide. Light, refreshing and effervescent, IZZE esque has been reformulated with 25 percent pure fruit juice and sparkling water. Now with even fewer calories and more fruit juice, every 12 ounce bottle has just 50 calories and only 11 grams of sugar, all from fruit juice. As with IZZE Sparkling Juice, IZZE esque is all-natural and contains no refined sugars, caffeine, preservatives, artificial colors or flavors. IZZE esque is now available nationwide in Whole Foods Market as well as in select grocery stores.

Kraft Launches Cheddar Explosion With A Bang

Kraft Foods is launching Cheddar Explosion, the newest KRAFT Macaroni & Cheese that will hit shelves in early 2010. Supporting the launch, Kraft will conduct "Project Cheddar Explosion," a promotion offering one lucky kid the chance to attend the detonating of Texas Stadium.

"We're thrilled to reward one lucky kid who positively impacted their community with the opportunity to detonate Texas Stadium in Irving, TX," said Eileen Rosenfeld, Senior Brand Manager, KRAFT Macaroni & Cheese. "The Texas Stadium explosion is a great way to launch our new product, CHEDDAR EXPLOSION, with one of the biggest bangs in 2010."

"The implosion of Texas Stadium starts a new chapter for Irving," said Irving Mayor Herbert A. Gears. "We are excited to partner with such a major national player in launching that new story and believe Kraft Foods' promotional efforts will really set the stage for the excitement we see."

Method Revolutionizes Laundry Detergent With New Technology And Design

Method, a leading innovator in premium, eco-friendly household and personal care products, offers a major breakthrough in the laundry category with Method Laundry Detergent with Smartclean Technology.™ Packaged in a sleek, handheld pump bottle, Method uses a radical new patent-pending formula to deliver outstanding cleaning power but with 1/4th the dose of other national brands. With a precision-dosing pump top replacing the traditional laundry jug cap, Method's new design allows for easy, accurate dispensing of detergent directly into the machine. Four pumps of Method Laundry Detergent are all that's required for a medium-sized load of laundry.

Montebello Kitchens Offers Chipotle Ketchup Sweetened With Agave Nectar

Montebello Kitchens, a Virginia-based, family-owned specialty food company and producer of artisan foods, has introduced Chipotle Ketchup with Agave Nectar as the newest addition to its line of condiments. According to company founder Steven Lynch, what makes the ketchup unique is that Montebello uses organic agave nectar to sweeten it. "In fact, Agave Nectar's Glycemic Index value is at least three times lower than table sugar, meaning that it does not produce the extreme energy highs and lows commonly attributed to sugar rushes," said Lynch. "Therefore the Chipotle Ketchup, like other Montebello Kitchens condiments, is a good alternative to traditional condiments for diabetics or those with other dietary restrictions." The new Chipotle Ketchup with agave nectar is now available at Foods of All Nations, and many other health and gourmet retailers.

No Geek Needed Launches Market's Easiest To Install Wireless Router

No Geek Needed™ has launched two Wireless N Routers, for dorm/apartments and the home, which are simple but sophisticated devices that eliminate the need for "geeks" when installing and using them. These routers are the easiest solution to getting online, allowing any users, no matter what their technical skills, to create a fast, secure, wireless environment powerful enough to cover their living space in five minutes or less.

"The No Geek Needed mission is to make it easy for customers to perform techie tasks that in the past may have intimidated them," said Chief Marketing Officer, Bruce Fredrickson. "At No Geek Needed, ease of use is non-negotiable; it's who we are. Most tech companies say their products are easy to use and then fail miserably living up to that promise. Not us! Whether you're a teen who is simply not geeky, or a senior who just wants it to work, we're redefining what it means for tech products to be easy to use." The two Wireless N routers for dorm/apartment and the home will soon be at major retailers.

Ronzoni® Smart Taste® Pasta With Added Calcium And Fiber Is Now Fortified With Vitamin D

Ronzoni® Smart Taste® pasta, which contains three times the fiber of regular white pasta and the same amount of calcium as an eight-ounce glass of milk, is now a excellent source of Vitamin D. Vitamin D plays an important role in building and maintaining healthy bones at an early age by promoting calcium absorption.

"We're proud to offer Ronzoni® Smart Taste® as an innovative new line of pasta that combines great taste with nutritional benefits," said Dave Heimbecker, Director of Marketing, New World Pasta. "Ronzoni® Smart Taste® complements our Healthy Harvest® Whole Wheat Blend pastas by providing a wide variety of great-tasting and healthy pastas for the whole family."

Seattle's Best Coffee Introduces Its First Ready-To-Drink Coffees

Seattle's Best Coffee has entered the $1.4 billion ready-to-drink (RTD) coffee category in the United States with a new line of Seattle's Best Coffee-branded iced latte coffee drinks, which leverage the brand's most popular coffee drinks from its cafes. Through the North American Coffee Partnership (NACP), a joint venture between Starbucks Corporation and Pepsi-Cola North America Beverages, the new ready-to-drink coffees will be available in major grocery, convenience and other retail stores, initially in the Western U.S. The new Seattle's Best Coffee® Iced Latte drinks are inspired by the handcrafted versions of guest's favorite lattes available in the cafes including Iced Latte, Iced Vanilla Latte and Iced Mocha flavors.

YoCrunch(R) 100 Calorie Packs Naturally Sweetened With Truvia Introduced

Cargill Health and Nutrition and Breyers Yogurt Company have introduced YoCrunch® 100 Calorie Packs naturally sweetened with Truvia™ rebiana, marking the first use in yogurt of this natural sweetener from the leaves of the stevia plant. This introduction is another market first for the Truvia™ brand and a breakthrough in the yogurt category as the first calorie-controlled yogurt to be sweetened with a natural zero-calorie sweetener.

Charles Marcy, CEO of Breyers Yogurt Company, said, "Working with Truvia™ rebiana, we have been able to establish a first in the yogurt category - a calorie-controlled yogurt sweetened with a natural zero-calorie sweetener. Offering consumers a calorie-controlled yogurt without artificial sweeteners is an important addition to Breyers Yogurt's unique positioning in the growing snack category."

Warner Bros. To Produce Sesame Street Videogames

Warner Bros. Interactive Entertainment has entered into a multi-year exclusive agreement with Sesame Workshop, giving Warner Bros. Interactive Entertainment the right to create and publish interactive videogame titles worldwide based on Sesame Street, one of the most beloved and the longest running children's television program.

"Our worldwide partnership with Sesame Workshop marks an exciting step toward the future of preschool console games, mixing education and fun with the incredible Sesame Street brand," said Martin Tremblay, President, Warner Bros. Interactive Entertainment. "We look forward to building an accessible educational franchise with the Sesame Street games, offering parents and children new ways to learn and play together with their favorite characters from the show." Sesame Workshop and Warner Bros. Home Entertainment Group's commitment to bringing compelling preschool content to consumers will also be furthered by the release of upcoming DVD titles in 2010.

New Z Blok Sunscreen Eliminates Burning Or Stinging Eyes

New Z Blok sunscreen is truly different in that its fragrance-free formula does not burn or sting the eyes if water or perspiration causes it to migrate into the eyes. This allows athletes to stay focused on performing at their peak without needless, painful distraction. In addition to the benefit of eliminating the stinging eye problem, Z Blok contains the active ingredient Zinc Oxide that rubs in clear (hence the Z Blok name). Zinc oxide is the only active ingredient to provide "significant protection" from both UVA and UVB rays, according to the EPA.

New Bandshell iPhone Case Improves Sound

Bandshell, a new iPhone 3G and 3GS compatible case that enhances the phone's functionality with a retractable sound door and integrated stand was recently launched by the Company. The fashionable case transforms when the patent-pending sound door glides from the back. The resulting curvature enhances the acoustics of the iPhone's internal speaker - just like how a well-designed bandshell or concert hall magnifies the sound of live music. The Bandshell's flat side enables the iPhone to stand by itself, giving an easy widescreen view of album covers, videos and apps. "Bandshell hits a trifecta with sound enhancement, convenience and good looks," said Ted McNamara, president and founder of Bandshell. "Plus it protects your iPhone."

Aleratec Offers 1:1 HDD Copy Cruiser Mini

Aleratec Inc., a leading developer and manufacturer of solutions for the USB, Flash, HDD, Blu-ray, DVD CD, duplicating, and DVD/CD publishing markets, has introduced the Aleratec 1:1 Hard Disk Drive Copy Cruiser Mini™ - a low-cost, hard drive duplicator. The Aleratec HDD Copy Cruiser Mini is both a powerful standalone hard disk drive duplicator and a versatile hard disk drive docking station in one lightweight, portable device. In standalone mode, the 1:1 HDD Copy Cruiser Mini duplicates either 2.5" or 3.5" SATA I/II hard disk drives, creating perfect clone hard drives. As a docking station, it can be attached to a PC through its high-speed USB 2.0 interface and used as an external storage device or hard drive backup for critical files. Besides being affordable, the 1:1 HDD Copy Cruiser Mini has a small physical form factor and only weighs approximately 1.2 lbs. This makes it highly portable so you can easily carry it with you to wherever the device is needed.

Traditional Medicinals Announces Two New Herbal Teas For The Digestive System

Traditional Medicinals has introduced two new medicinal tea products, Heartburn Soother and Lemon EveryDay Detox, which expand upon Traditional Medicinals extensive range of digestive system products. Herbalists at Traditional Medicinals® formulated Heartburn Soother tea based on traditional European herbal wisdom of using marshmallow leaf and root as a remedy for the relief of occasional mild heartburn. Lemon EveryDay Detox is a blend of burdock, cleavers and nettles, that has been used for generations in Traditional European herbal formulas and supports detoxification and wellness. All Traditional Medicinals teas are made with pharmacopoeial grade herbs, the highest quality herb available, and include a range of digestive system teas, seasonal teas, women's teas, calming teas, healthy beverage teas, energizing teas and "Just for Kid's" teas. Products are available nationwide at Grocery, Health Food Stores and Drugstores.

New York Style Launches Risotto Chips

New York Style®, the original maker of Bagel Crisps®, is launching Risotto Chips™ - the first rice snack inspired by risotto, a unique, slow-cooked Italian rice dish. New York Style's Risotto Chips are made with whole-grain brown rice, Arborio rice flour, whole-grain corn flour and sesame seeds and are lightly seasoned with natural herbs and spices. The crispy snacks are available in three flavors, Spicy Marinara, Parmesan & Roasted Garlic, and Sea Salt.

"With the launch of Risotto Chips, New York Style is bringing the authentic flavor of Arborio rice to a rice chip," said Cindy Nagle, director of marketing for the New York Style brand. "When snackers open a bag of New York Style's Risotto Chips, they will experience gourmet aromas and flavors in a light and crunchy chip." Risotto Chips are sold in 5 oz. bags in the deli section of grocery stores.

SANYO 'eneloop' Music Booster Provides Sustainable Solution For Music Industry

SANYO North America Corporation will introduce the 'eneloop music booster', a rechargeable DC 9V battery unit for music devices, as a new addition to the 'eneloop universe' product series. The 'eneloop music booster' rechargeable battery will be available in late spring 2010 at music specialty stores nationwide.

"SANYO will reshape the way the music industry uses power, by offering our battery technologies like those found in the eneloop music booster for musicians to help them support a lifestyle that values reusing and recycling," said Tom Van Voy, General Manager of the Consumer Products Group for SANYO North America.

Jasco Products Introduces GE Computer Accessories

Jasco Products Company is introducing a line of GE licensed computer accessories including its new GE 2.4 GHz Wireless Laser Mouse, providing more comfort and productivity for avid notebook users. The 2.4 GHz mouse features a small wireless snap-in receiver that stows away in the bottom of the mouse. The new GE Multimedia Touch Keyboard enhances the computing experience with ultimate comfort and control. The multimedia keyboard features an integrated touchpad that eliminates the need for a mouse - scroll up and down effortlessly. The newest addition to Jasco's line of keyboard and mice combos is the GE 2.4 GHz Aluminum Wireless Keyboard and Mouse. Also introduced is the new GE Color Change Clip Mouse, Power Gear™ Foldable Laptop Cooling Pad, GE Metal Style Earbuds, GE In-Ear Earbuds, and the GE Multimedia Sound Bar.

New Ultimate Ears 18 Pro Custom Monitors Deliver Best-in-Class Sound, Fit, Comfort

To deliver a live-sound experience directly to your ears, Ultimate Ears, a product unit of Logitech® has introduced the Ultimate Ears 18 Pro Custom Monitors. Featuring the company's first six-speaker design, the Ultimate Ears 18 Pro monitors offer one-of-a-kind sound definition and clarity. Handcrafted like the finest instrument for a comfortable fit, while reducing ambient noise by 26 dBs, Ultimate Ears' new monitors are designed for performing artists and audiofiles alike. Customized to be as unique as your fingerprint, the Ultimate Ears 18 Pro Custom Monitors feature a proprietary six-speaker design that fits six individually tuned drivers in each ear, delivering the audio without distortion that artists demand for live stage performing.

PepsiCo's Gatorade Taps Andrea Fairchild As V.P. Of Brand Marketing

The Gatorade Company, a division of PepsiCo, appointed Andrea Fairchild as its new vice president of brand marketing. In her new role, Fairchild will help guide and implement the Gatorade brand's overall strategic vision, beginning with the spring 2010 launch of the G Series. Fairchild most recently served as the global business development director for Women's Training at Nike, Inc.

Michael Babikian Promoted To CMO For Transamerica Insurance & Investment Group

Michael Babikian has been promoted to Chief Marketing Officer for Transamerica Insurance & Investment Group. Babikian joined TIIG in 2003 as an Advanced Marketing Consultant.

United Airlines Names Thomas O'Toole SVP, CMO

United Airlines has named Thomas O'Toole senior vice president, chief marketing officer. In his new role, O'Toole will be responsible for developing and implementing the company's marketing, e-commerce, contact center and merchandising strategies. With almost 30 years of marketing experience, 20 in the hotel industry, O'Toole was most recently chief marketing officer and chief information officer for Global Hyatt Corporation where he led brand marketing, distribution, reservations and information technology for all operating companies and brands worldwide.

RedBrick Health Hires Eric Zimmerman As CMO

RedBrick Health, the Health EarningsSM company, has named Eric Zimmerman chief marketing officer. Zimmerman will oversee marketing strategy and execution, product innovation and consumer experience for RedBrick Health. A growing roster of leading self-insured employers now provide RedBrick Health's integrated platform that helps employees and family members take concrete steps to improve their health while earning lower health care costs.

DSA/Phototech Introduces New LED Graphic Display Systems

The new LED Graphic Display Systems and Lightboxes from DSA/Phototech combine energy-saving technology with an extensive, innovative selection of shapes, sizes, and styles and are ideal for retail, hospitality, and advertising applications. The LED Graphic Display Systems are available in round, curved and double-sided styles for indoor and outdoor requirements. Additional options include custom powder coat finishes, integrated, remote or battery power supplies, and fabric, mirror or specialty coated surfaces. For further information, contact DSA/Phototech Inc., 16961 Central Avenue, Carson, CA 90746; (Tel) (800) 327-3723 or (310) 537-5000; fax (310) 537-7060; email sales@dsaphototech.com or visit; (Web site) www.lightboxes.com

STRATACACHE Announces Shelf-Based SPECTRA PopTouch™ Displays

STRATACACHE, is offering its newly released SPECTRA PopTouch™ touch screen units with embedded media players. Offering a small footprint, which includes an embedded media player, the SPECTRA PopTouch is ideal for shelf-edge and end-cap retail applications. SPECTRA PopTouch displays are offered in a variety of sizes-a 3", 5", 7", 10", 17", 19", 22", 27", 32" and 40". Adding interactivity via a touch screen to the in-store digital media platform further personalizes the medium and elevates the customer experience. A SPECTRA PopTouch interactive display acts as an "attraction" device in retail environments where the consumer can choose to interact if they wish. During idle time, the display can revert back to default content. For in-store marketers, interactivity inherently provides measurement characteristics while providing shopper insight by tracking user data and click/touch paths. SPECTRA PopTouch displays come cellular equipped-only power is needed for use as a digital shelf or embedded within a display. The PopTouch interactive displays are perfect for applications where the retailer wants to trigger mobile couponing or provide a valued takeaway sent to the consumer's handheld device. The SPECTRA PopTouch displays integrate with STRATACACHE's ActiVia for Media digital signage software. For more information (e-mail) info@stratacache.com or visit; (Web site) www.stratacache.com

EDPA Elects Jay Burkett to Executive Board

The Exhibit Designers and Producers Association (EDPA) has elected Jay Burkette of ExpoDisplays®, to the Executive Board in the role of Vice President Administration. This role is a two year tenured position responsible for monitoring and enforcing the association bylaws and meetings and assisting with administrative matters. This appointment comes after serving as an EDPA Board of Director for the past two years. Burkette joins the EDPA executive board with 25 years of industry experience and is currently Vice President of Sales at ExpoDisplays. (Web site) www.expodisplays.com

Strong Sales Numbers Prompt Brewer Labatt To Expand In-Store Digital System

Strong, immediate boosts in sales prompted Labatt Breweries of Canada to more than double the footprint of an in-store digital merchandising program developed and managed by digital signage solutions company Digital Display and Communications (DDC). Following strong pilot results, DDC was engaged by Labatt to help it develop a true scalable turnkey solution that delivered on a set of well-defined core objectives like influencing buying decisions and better controlling sales promotions in stores. DDC was responsible for the technical system design, hardware and software procurement, assembly, configuration and project management for the program, which features an attractive merchandising unit based around a 32-inch LCD monitor and built-in media player. Blake Jarrett & Company engineered and manufactured a highly functional and cost-effective structure to deliver the technology.

"It was critical that the electronics be pre-installed in a fashion that was rugged enough for shipping and surviving in retail, while at the same time being 'plug-and- play' when it arrived," said DDC's VP Business Development, Steve Harris. "The design styling was kept simple and elegant so the focus remained clearly on the merchandising messages shown on the LCD screen." The fully-integrated unit can be wheeled into a store, requiring only an available power outlet to start showing videos and connecting to the management network. DDC developed a content plan and provides ongoing content creation and network management services, controlling the deployed PODs remotely using a wireless data network. (Web site) www.ddc-ca.com

iSIGN Media To Launch Interactive, Location-Based Advertising In Wild Wing Restaurants

iSIGN Media Solutions has completed testing of its interactive proximity advertising solution with Wild Wing Restaurants, one of Ontario's fastest growing family restaurant franchises. The two companies are now launching the first iSIGN Media installation at Wild Wing's latest location in Aurora, Ontario.

"Our customers are loyal and repeat visits are frequent," said Robert Stewart, Wild Wing's Chief Executive Officer. "iSIGN Media's location-based interactive proximity broadcasting will develop greater customer loyalty with messages and coupons delivered directly to their mobile phones. Targeting customers with selected beverage and meal combinations and measuring their response will increase business and profits for years with a scalable iSIGN Media network as we grow."

The plan entails expanding the iSIGN Media broadcasting system throughout the 60 store Wild Wing chain. Content and delivery schedules are now being tested and integrated with advertisers' brands and food offer bundles. Wild Wing aims to be among the first restaurant franchisors to forego advertising printing and other logistic costs, resulting in a greener footprint for the chain. The messaging is free to the cell phone user as Bluetooth wireless communications is used to connect with the patron's phone. The iSIGN Media platform can reach any diner within 1 to 300 feet of its advertising broadcast source. The result being that dining patrons will now be able to receive unique messages and offers via their cell phones before they order their favourite meal and beverage combo. (Web site) www.isignmedia.com

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