Nintendo Department Opens At Toys"R"Us Times Square
A dedicated Nintendo department offering an interactive way to have fun, while experiencing the wide range of Nintendo products, has opened in the Toys"R"Us flagship store in New York's Times Square.
The Nintendo department is nearly 1,000 sq. ft. Visitors will find an interactive Wii™ wall offering shoppers the chance to play select Wii games. Shoppers interested in sampling a portable experience can play one of eight Nintendo DS™ systems with a variety of games. The department also features a Nintendo gallery, showcasing images from Nintendo's history of classic and current games. The department also features trained Nintendo experts who can walk shoppers through the department’s experience and provide information about Nintendo products.
“What we’ve been seeing all year long is the expansion of video game fun to people of both genders, and all ages and tastes-there's literally something for everyone,” said Cammie Dunaway, Nintendo’s Exec. V.P., Sales & Marketing. “And that's what makes this experience in Toys"R"Us so compelling-all the fun and information is available right at your fingertips."
“Toys"R"Us Times Square is the premier New York City destination for families, making a partnership between our two brands the perfect match,” said Bill Lee, V.P., Divisional Merchandise Manager,
Toys"R"Us, U.S. “The dedicated Nintendo department at Toys"R"Us Times Square allows us to offer customers an exceptional interactive experience for testing out the latest Nintendo products."
Pizza Patron Adds Wallet-Friendly 'Amigo Pizza' To Menu
Pizza Patron, a premier Latino pizza brand, rolled out its new AMIGO PIZZA(TM) in all of its restaurants nationwide. For the first time in the company's 22 year history, it is offering a 12-inch medium pizza as an alternative to its signature 15-inch X-Large pie. The AMIGO PIZZA(TM) was launched under the banner "Un Amigo para Todos" (an Amigo for everyone) with a campaign featuring three distinct "Choose Your Amigo" value options - one-topping $4, two or three toppings $5 and specialty pizzas for only $6 each.
"Our customer base has been hit particularly hard by the current economic conditions, often forcing a choice between filling the gas tank or treating the family to pizza," said Andrew Gamm, director of Brand Development for Pizza Patron. "The addition of AMIGO PIZZAS(TM) to the menu helps us reinforce our commitment of keeping 'Mas Pizza' for 'Menos Dinero' accessible to as many people as possible."
Pizza Patron is marketing the new product utilizing point-of-sale displays and targeted direct-to-home advertising in the neighborhoods surrounding each store. The launch initiative also promotes a THREE AMIGOS MEAL DEAL which includes three 1-topping AMIGO PIZZAS(TM), a 5-piece order of BreadStix(TM) and a 2-Liter Pepsi(R) product for only $15 every day. Pizza Patron has been credited with creating the country's first chain of Latino-Hispano focused restaurants, where traditional American-style pizza is served in a distinctly Latin environment. It also plans to expand development of its Quick Service Pizza(TM) (QSP(TM)) model which brings the convenience of fast-food to the pizza segment. Each QSP(TM) location features three distinct points of service for customers -- a drive-thru order menu with pick-up window, a walk-up order window, and a colorful lobby strategically developed with a warm, food-centric retail environment.
Superior Nut & Candy Floor Spinner Display
Superior Nut & Candy is using this floor spinner display to merchandise its line of nut and candy products in grocery stores. The two sided fixed position rotors provide a clear view for a large number of product facings. This display was created by Midway Displays, a Bedford Park, IL-based point-of-purchase display firm. (Web site) www.midwaydisplays.com
TSC Launches NJOY, Smoke-Free Electronic Cigarette
TSC Group has launched NJOY, a smoke-free electronic cigarette that simulates the look and taste of a cigarette or cigar. It contains none of the tar, additives or carcinogens found in tobacco-based products, produces no second- or third-hand smoke, leaves no lingering odor and can be freely used in places where traditional smoking is often banned, such as retail establishments, offices and restaurants.
"If you can imagine a product that looks, feels and tastes like a cigarette or cigar, and gives smokers all the enjoyment and satisfaction of traditional smoking … without all of the health, social and economic problems, then you can imagine NJOY," said John Wiesehan Jr., TSC President and CEO.
The NJOY product line, available at many convenience, club stores and specialty stores, includes three device styles: NPRO which is similar in size and color to a traditional cigarette; NCIG which is a longer, more stylish device akin to those used in Hollywood in the mid-1900s; and NROBO which is a classic disposable cigar model. Cartridges come in multiple flavors including traditional, menthol, strawberry, vanilla and apple, and a variety of nicotine strengths (no nicotine, ultra light, light and regular).
McDonald's Opens 'Viva McDonald's' On Las Vegas Strip
McDonald's has opened Viva McDonald's, the company's new technology-inspired restaurant on the Las Vegas Strip. At 8,600 square feet, Viva McDonald's is the largest McDonald's restaurant in Nevada and, in true Las Vegas style, is open 24 hours a day, seven days a week.
Viva McDonald's is a media-rich, technology-driven location that lives up to the Vegas standard of lights and action. On the exterior, four 9 feet tall by 8 feet wide Daktronics LED video displays are directly above Viva McDonald's front entrance while two LED video displays measuring 10 feet tall by 23 feet wide hang beneath the restaurant's golden arch marquee inviting passersby to come in and enjoy the new McDonald's experience. The technology and screens will offer McDonald's an opportunity to provide unique content and branded messages to its restaurant patrons.
On the interior of the restaurant, along with a cheerful ultra modern decor, guests will find a content rich 14-screen media ring suspended in the two-story, open ceiling dining room. Adding a new element to the customer experience, Viva McDonald's offers the McDonald's Channel on its 14-screen media ring, which features content from content providers, including Discovery Communications, and displays McDonald's-branded short vignettes of popular Discovery Channel, TLC, Animal Planet and Science Channel programming along with other entertainment snippets. Developed and provided by ChannelPort Communications, the McDonald's Channel is powered by technology from Harris Corporation, featuring the InfoCaster(TM) digital signage platform.
"Viva McDonald's, with the McDonald's Channel, premiere technology features and great staff, will provide a unique and fun dining experience for its guests at a one-of-a-kind restaurant that can only be found in Las Vegas," said Brian Unger, Senior Vice President at McDonald's USA, LLC. "This is a destination location for McDonald's - a must see restaurant that people will talk about for years to come."
Signature By Levi Strauss & Co. Jeans Partners With Tide Coldwater To Help Consumers Save Money And Energy
Signature by Levi Strauss & Co., the premium denim brand at Walmart stores will partner with Tide(R) Coldwater and the Alliance to Save Energy to educate consumers on ways to save money and energy in 2009. Signature jeans can be effectively washed in Tide Coldwater. Simply reducing hot water usage can lower your energy bill, and switching to a specially formulated cold water detergent can also help extend the life of your jeans.
According to the Alliance to Save Energy, clothing washers and dryers account for more than six percent of your annual energy bill, and heating water uses more than ten percent of an average home's total energy. Many may think, the hotter the water, the cleaner the clothing, but using specially formulated detergents like Tide(R) Coldwater can help preserve the color of your jeans while still removing dirt and stains better than other warm water formulated detergents.
"At Signature by Levi Strauss & Co., we are committed to finding ways to minimize our environmental footprint," Susan Brennan, general manager for Signature by Levi Strauss & Co. said. "From using only recycled paper for all our packaging, to working with our suppliers to meet strict pollution prevention guidelines, we have long believed that being environmentally responsible is crucial to the way we do business."
Coca-Cola's Landmark Billboard In Times Square Goes Green
The Coca-Cola Company's iconic red billboard in New York City's Times Square went "green" for New York's famous New Year's celebration. Coca-Cola is leading a unanimous eco-friendly shift to wind power among 30 billboards that tower over the world's most recognizable intersection.
Coca-Cola was the first company to select clean, renewable wind power to light up their billboard located at 47th and Broadway. After Coca-Cola made their commitment, all of the neighboring billboards on three buildings around Times Square joined the movement through an electric supply agreement with ConEdison Solutions and the building management company.
The "greening" of the Coca-Cola billboard is equivalent to reducing 376 metric tons of carbon dioxide emissions annually or planting 471.5 acres of trees. Fittingly, the newest ad on the billboard was Coca-Cola's "Refresh. Recycle. Repeat." touting the Company's long-term goal to recycle or reuse 100 percent of the aluminum beverage cans and PET plastic bottles it sells in the U.S.
Coca-Cola Launches Sprite Green™
Coca-Cola North America has launched Sprite Green, the first sparkling naturally sweetened, reduced-calorie beverage in the U.S. made with TRUVIA™ natural sweetener. Sprite Green™, the new reduced-calorie Sprite line extension, is the first of what the Company expects will be many new, naturally sweetened, reduced, low and zero-calorie beverages sweetened with TRUVIA natural sweetener in the future. TRUVIA natural sweetener was developed jointly by Cargill and The Coca-Cola Company.
TRUVIA natural sweetener is a great-tasting, zero-calorie natural sweetener using rebiana, which comes from the best-tasting part of the stevia leaf. Sprite Green is naturally sweetened with TRUVIA brand sweetener and has 50 calories per 8.5-ounce serving and 5% lemon juice. Initial availability will be limited to teen and young adult-oriented locations and events with a broader rollout planned for early 2009.
"The Sprite brand has a rich history of setting trends and breaking new ground in sparkling beverages, and we think consumers will be excited to try Sprite Green," said Santiago Blanco, vice president, Sprite and Flavors, Coca-Cola North America. "Sprite Green with TRUVIA natural sweetener is a significant step for CCNA in our ongoing efforts to apply the latest breakthrough innovations to our expanding array of beverages."
Starbucks Doubleshot® Energy+Coffee Available In New Cinnamon Dulce Flavor
Starbucks Doubleshot® Energy+Coffee beverages, produced by the North American Coffee Partnership (NACP), a joint venture between the Starbucks Coffee Company and PepsiCo, is available in a new flavor: Cinnamon Dulce. Created by NACP culinary experts, food scientists and product designers who explored beverage trends and drew inspiration from popular Latin flavors, Cinnamon Dulce combines the subtly spicy taste of cinnamon and vanilla with a supercharged blend of Starbucks® coffee, B-vitamins, guarana and ginseng. Cinnamon Dulce began rolling into grocery and convenience channels alongside existing Coffee, Mocha and Vanilla flavors in early February 2009.
Richard Burjaw, VP and GM, North American Coffee Partnership, said, "We're proud of the solid performance Starbucks Doubleshot Energy+Coffee has shown thus far, and anticipate continued positive momentum with the launch of Cinnamon Dulce."
Slava Ultra Premium-Vodka Introduced
New Slava Ultra Premium Vodka has the quality and taste of an ultra premium vodka but sells for about $15 less per bottle. "We've done the taste tests and have gone head-to-head with a number of ultra premium brands, including Grey Goose, and our results have shown that a significant majority choose Slava over any other vodka brand," John Vellinga, president of Multiculture Bevco - Canadian owner and distributor of Slava Ultra Premium Vodka. Slava Ultra Premium Vodka is described as having a clean and exceptionally smooth taste with no after-burn. The reason - it's four times distilled and 12 times filtered, is made from the finest ingredients, and developed with experts from one of the oldest distilleries in Ukraine dating back to 1896." Vellinga attributes the cost savings to the bottle design. Slava Ultra Premium chose to feature the vodka itself, its taste and quality, and go with a bottle design that was attractive but made practical sense - triangular in shape, you can stand it up, lay it on its side, stack it in the freezer and it won't roll around - and it costs less - a whole lot less," he said.
Brez(R), First OTC, Intranasal Breathing Aid Clinically Proven To Reduce Snoring Debuts
AirWare, Inc., has introduced Brez premium nasal breathing aids, the first commercially available device for inside the nose clinically proven to reduce snoring and increase overall sleep quality for the bed partner. Unlike any other breathing aid, Brez is a drug-, latex- and adhesive-free, soft and pliable device that works directly and comfortably inside the nose to alleviate primary snoring (snoring without apnea). Brez, available in three sizes (small, medium and large) to ensure proper fit, inserts easily into the nose and gently lifts, expands and supports the interior walls of the nasal passages to reduce the resistance of airflow.
"We're pleased to begin our product launch with Rite Aid and independent pharmacies as our partners. Brez is different than anything else on the market today, because it effectively conforms to the user's anatomy to provide a proactive, non-pharmacological solution to snoring," said Mindi S. Osborn, President & CEO, AirWare, Inc. "The inconspicuous, comfortable material enables the user to keep the product in their nose throughout the night, while the convenience of a hygienic, daily disposable breathing aid means people can spend more time sleeping and less time worrying about not sleeping."
Simmons Jewelry Co. And Nickelodeon/Viacom Partner On Co-Branded SpongeBob SquarePants Line
Simmons Jewelry Co. and Nickelodeon & Viacom Consumer Products are partnering to create a fine-jewelry and watch line -all inspired by the pop-culture phenomenon SpongeBob SquarePants, which is now celebrating its landmark 10th anniversary year. The entire retail collection will feature a variety of fashionable, distinctive and avant-garde designs utilizing materials such as enamel, gold, silver, and diamonds under the design direction of 2009 GEM Award recipient for Jewelry Style, Russell Simmons. Marking the first luxury brand jewelry partner for SpongeBob SquarePants, the collection will be available for both men and women at fine jewelry and specialty retailers in fall 2009 and will retail from $150 to $75,000.
Crest Whitestrips Advanced Seal Introduced
Crest Whitestrips has introduced its most advanced innovation in teeth whitening technology: New Crest Whitestrips Advanced Seal. This groundbreaking adhesive formulation temporarily molds the strip to users' teeth, allowing them to easily talk and even drink water for convenient whitening anywhere, anytime. The secure fit comes off clean after whitening, leaving no mess behind.
"We developed the new Crest Whitestrips Advanced Seal to address the unmet consumer need for teeth whitening that truly fits every consumer's smile and life," said Sunny Jain, Associate Marketing Director, North American Oral Care. "Because this revolutionary new technology allows for a great fit and seal, users can have the confidence to whiten anywhere, anytime."
Gillette Launches New High-Performing Grooming Products For Men
Gillette is expanding its growing portfolio with several new high-performance grooming products designed to meet the ever-changing needs of today's man. The new products include: newly formulated Gillette Series Shave Gels, Gillette Fusion(R) Gamer(TM), Gillette Styling, Gillette Clinical Strength Ultra Comfort anti-perspirant and deodorant and two new Gillette Hydrating Body Washes.
Thom Lachman, Vice President, North America Grooming, P&G, said, "This expansion of the Gillette brand into men's hair styling and personal care, together with our historical commitment to improving the shaving experience, is vital to our continued success as the world's leading male grooming authority."
Gatorade Offers New Enhanced Beverages And Packaging To Meet Specific Athlete Need
The Gatorade Company, a division of PepsiCo (PEP), is redesigning everything from the sidelines to the shelf to appeal to a broader range of athletes and active people. "Just like any good athlete, Gatorade is taking it to the next level," said Sarah Robb O'Hagan, chief marketing officer for Gatorade. "Whether you're in it for the win, for the thrill or for better health, if your body is moving, Gatorade sees you as an athlete, and we're inviting you into the brand."
To help differentiate the full range of Gatorade offerings from traditional Gatorade Thirst Quencher, each beverage will convey the attitude of a tough-love coach or personal trainer, through in-your-face names on the label and nutrition benefits inside.
Gatorade Fierce® is now Bring It™ - Athletes have always had to "Bring It" to their practices, competitions and workouts and now the beverage will project this mindset and contain an excellent source (25% Daily Value) of B vitamins (B-3, B-5, B-6) to help meet the demands of energy metabolism.
Gatorade X-Factor® changes to Be Tough™ - "Be Tough" will enjoy the added benefit of an excellent source (20% Daily Value) of the antioxidant vitamin E to help protect the active body.
Gatorade AM™ is now called Shine On™ - Developed with morning flavors, the beverage helps morning exercisers to "Shine On" during their workouts and will contain an excellent source (20% Daily Value) of vitamin C to help active people as they attack their day.
Gatorade Rain™ becomes No Excuses™ - Active people know there are "No Excuses" for missing a workout or activity. The new packaging reflects this new attitude and the beverage inside remains the crisp, clean taste fans love. The updated beverages will begin rolling out to stores later this year.
BodySound Technologies Introduces Speakerless Home Theater
BodySound Technologies has introduced ultra-comfortable home entertainment seating with innovative audio technology, eliminating the need for speakers in the room. BodySound seating answers the need for full impact, large scale sound in a smaller space. Each seat powers its own 7-speaker personalized surround sound system. Every user can fine tune the audio characteristics of their seat to their preference. BodySound technology is seamlessly embedded within fine furniture, covered in 100% Italian leather. Seating can be ordered as recliners, connected rows or curves of seats, love seats, couches, or custom configured.
"Our patent pending technology enhances the audio-tactile experience more than big screen TV adds to the video experience," says Dan Cohen, CEO. "With Personal Surround Sound and BodySound technologies, every user can experience movies, TV, gaming, and music in a way that more fully engages their senses."
Safe Paw Ice Melter Available At Walmart And PetSmart
Leading retailers Walmart and PetSmart are going green this winter by carrying for the first time, newly formulated Safe Paw, a no-salt snow and ice melter that is safe for the environment and pet friendly. Children, pets, surfaces and vegetation can be adversely affected by the use of commonly used rock salt and salt-based ice melt products. Patented Safe Paw is the only guaranteed 100 percent salt-free ice melter on the market. Safe Paw was developed by a chemical engineer to eliminate the health and environmental problems associated with melting ice and snow. Safe Paw uses a patented dual-effect compound, made up of crystalline amide core infused with special glycols, to melt snow and ice.
Safe Paw is available at Walmart and PetSmart, and many other grocery, hardware, pet and mass merchandise stores nationally.
Green Toys™ Debuts Safe, Eco-Friendly Toys Made In U.S.
Green Toys™ Inc., an innovator in safe, environmentally responsible, US-made children's products, announced its spring 2009 product offering. Green Toys uses recycled plastic milk containers to make classic toys that save energy and reduce greenhouse gas emissions. Additionally, all Green Toys™ packaging is made from recyclable corrugated materials. Green Toys™ products for spring 2009 include a Recycling Truck, Dump Truck, Tool Kit, EcoSaucer™ Flying Disc and Jump Rope.
"For 2009, we're committed to the strategy that served us well in 2008," says Robert von Goeben, co-founder and president of Green Toys Inc. "Our customers say they love Green Toys' products and want more. We've responded by adding classic new products, while staying true to our core mission of providing the safest US-made, eco-friendly toys."
Activision's Guitar Hero® World Tour Takes Center Stage On Retail Shelves Nationwide
Transforming music gaming by expanding Guitar Hero's® signature guitar gameplay into a cooperative band experience, new Guitar Hero World Tour combines state-of-the-art wireless controllers in new online and offline gameplay modes and a Music Studio feature that lets players compose, record, edit and share their own rock and roll anthems. Guitar Hero World Tour has hit retail shelves nationwide with the most complete music game to-date with 86 on-disc tracks from music legends such as The Eagles, Van Halen, Metallica, Michael Jackson and The Doors and featuring in-game appearances by world famous artists like Ozzy Osbourne, Billy Corgan and Travis Barker. Virtual musicians can live out their rock and roll fantasies by playing either a single instrument, or any combination of instruments within the game, in addition to the full band experience.
UPG To Develop Energizer-Branded Battery-Powered Products
Universal Power Group has entered into a licensing agreement with Eveready Battery Company, to develop a line of consumer products under the Energizer® brand for distribution through mass, specialty and automotive stores. The four-year agreement provides UPG with exclusive rights to develop, market and sell Energizer-branded automotive battery chargers and maintainers, and automotive jumpstarters. In addition, UPG will have non-exclusive rights to develop, market and sell Energizer-branded power inverters used primarily in the automotive market.
"We are excited to combine our expertise in portable power products and accessories with a trusted brand like Energizer," said Randy Hardin, president and CEO of UPG. "This partnership brings a great benefit to consumers who expect quality and reliability from their portable power products. This also demonstrates the scope of capabilities we bring to the marketplace - from product development and marketing to sourcing, global supply chain management and logistics."
"Partnering with UPG makes sense for Energizer, our retail partners, and for consumers," said Mike Rivard, GM, New Business Development. "At Energizer, we are committed to giving people the freedom of having the power they need wherever and whenever they need it, whether they're at home, on the road, or on a camping trip."
Crown Imports Names Jim Sabia EVP Of Mktg.
Jim Sabia has been named the new executive vice president of marketing for Crown Imports LLC, with responsibility for overseeing all marketing functions across the Crown Imports beer portfolio which includes Corona Extra, Corona Light, Modelo Especial, Pacifico, Negra Modelo, St. Pauli Girl and Tsingtao. Most recently, Sabia led marketing efforts at Constellation Spirits, where he was responsible for the repositioning of Black Velvet Canadian Whiskey and developing new creative for EFFEN Vodka and Ridgemont Reserve 1792 Bourbon.
Foley Family Wines Appoints J. Calmeyer Dir. Of Marketing
John Calmeyer has been appointed Director of Marketing and Public Relations for Foley Family Wines. Foley purchased Sebastiani Vineyards and Winery in Dec. 2008. The Foley Family Wines portfolio also includes Lincourt Winery, Foley Estates Vineyard and Winery and Firestone Winery in Santa Barbara County, California; Merus Winery in the Napa Valley and Three Rivers Winery in Walla Walla, WA.
Tractor Supply Company Appoints John Wendler SVP, Marketing
Tractor Supply Company, the largest retail farm and ranch store chain in the United States, has appointed John Wendler as Senior Vice President, Marketing. Wendler brings over 30 years of marketing experience to his new position and most recently worked at Express, a subsidiary of Limited Brands, where he held the position of Executive Vice President of Marketing, spearheading the Company's brand repositioning. He previously held positions of increasing responsibility at Saks, Fruit-of-the-Loom, Kentucky Fried Chicken, Wilson Sporting Goods and General Mills.
Ogio Appoints Kuryak V.P.
Mark Kuryak has been appointed as the new VP Global Action/Professional/Sport for Utah-based OGIO. Kuryak will oversee the sales and marketing for OGIO's entire student, professional and action sports divisions. As a senior sales executive at Easton Bell Sports and most recently as its vice president for hockey sales, Kuryak helped elevate Easton from its small hockey presence in the early 90's to a global leader in the hockey world.
Akeena Solar Appoints Jeff Kiel EVP, Sales And Marketing
Akeena Solar, a leading designer and installer of solar power systems, has appointed Jeff Kiel as Executive Vice President, Sales and Marketing. Most recently, Kiel was EVP of Sales and Business Development for a Silicon Valley-based mobile technology company.
R.G. Barry/Dearfoams Names Two To Marketing Posts
Accessories footwear marketer R.G. Barry Corp. has named Mark W. Zobel its director of marketing and Susan Hebberts its creative director. Zobel most recently was director of business development and strategy for a NYC-based digital advertising firm. He also previously played key marketing strategy and new product development roles with leading consumer goods companies including Scotts Miracle-Gro, Frito-Lay and SC Johnson. Hebberts joins the Company from Tween Brands/Limited Too where she was the art director for all marketing and POS initiatives. She also previously held senior creative positions with Limited Brands/Bath & Body Works.
Advanced Technology Realigns Executive Team
Advanced Technology, a leader in the manufacture and distribution of decorative laminates, has named Jim Burgio, Chairman and CEO, Tara Burgio, President, and Frank Daniello, COO to form its newly aligned executive team. Jim Burgio founded Advanced Technology and has served as President and the chief product development talent. Tara Burgio was previously Vice President of Sales and Frank Daniello was most recently Vice President of Operations.
Visual Marketing Names Jeff Berg AE, Sales
Visual Marketing, Inc. has hired industry veteran Jeff Berg as Account Executive. Berg's primary responsibility will be to secure new business opportunities for the company.
Prior to joining VMI, Berg spent three years in sales with Array Marketing and fourteen years as POP Sales Manager with Creations At Dallas.
Performance Display Relocates
Performance Display and Huston Manufacturing are relocating to a newly constructed 38,000 square foot building in Grimes, Iowa. The companies will be conducting business under one roof for the first time. "The new facility not only promotes continued growth and operating efficiencies, but will be fundamental to our corporate identity," said David Lewis, co-owner of Performance Display, which offers innovative custom designed retail displays and fixtures nationwide from concept to deployment.
Harbor Industries Offers Interactive Displays
Harbor Industries has been developing custom interactive displays for over 15 years. An integrated display means combining various interactive elements, such as print graphics, video displays (display or touch-screen), lenticular, lights, audio and more into a single display. Integrated displays, while attention-getting and more impactive than traditional displays, also provide consumers the opportunity to select the information they wish to receive in the manner they wish to receive it at the time they want to receive it. For more information, contact Harbor Industries, 14130 172nd Ave., Grand Haven, MI 49417; (Tel) 616-842-5330. (Web site) www.harbor-ind.com
Meridian Display offers Pre-Designed PDQ Displays
Meridian Display has launched a new line of Pre-Designed PDQ Displays. These PDQ displays are offered in lengths of 18”, 22”, 24”, 27”, 30” and 36. All trays are 12” deep and 10” high. All but the 36” display have the option of a display with one or two tiers. The displays are available immediately with no tooling charges. The displays can be customized economically with graphics. For more information, contact Meridian Display & Merchandising, 162 York Avenue East, St. Paul, MN 55117; (Tel) 800-786-2501; 651-227-3020Fax: (651) 227-3072. (Web site) www.meridiandisplay.comm
Midway Displays Offers My-D Mite® displays
Midway Displays offers My-D Mite® displays, which are durable yet inexpensive. A display can be single, double, or triple tier, with the height of each tier also adjustable. Each level can hold up to 13 snap in hooks (available in different lengths which can be moved and spaced according to product requirements.) The display features a header sign with a large area for custom product graphics. It can support a substantial weight. For more information about My-D Mite® displays, contact Midway Displays, 6554 S. Austin Ave., Bedford Park, IL 60638; (Tel.) 708-563-2323. (Web site) www.midwaydisplays.com
Testrite Visual Products Offers Deluxe Art Tree Display
Testrite Visual Products offers a Deluxe Art Tree display that accommodates up to 32 pieces of art and graphics. The display features an 11" x 17" vertical frame header. Supports are adjustable up & down the four 80" vertical uprights. The 25-1/2" square welded steel base has 4 locking casters and a two-tone matte silver and black finish. The display can hold all types of rigid substrates. For more information, contact Testrite Visual Products, 216 South Newman St., Hackensack, NJ 07601; (Tel) 201-543-0240, 888-873-2735. (Web site) www.testrite.com
Walls + Forms offers EuroSign™ DisplayFrames
Walls + Forms offers EuroSign™ DisplayFrames designed to be attached to walls, media displays, windows, and more. Signs, posters, and graphics can be inserted from the front with EuroSign’s “front-loading” design. Standard DisplayFrames are constructed of durable plastic or aluminum frame profiles and feature integrated radius corners with durable backer boards. Standard sizes range from 8 ˝" X 11" high to 36" X 48" high. DisplayFrames can be specified in virtually any cut-to-size width, height, or length. For more information, contact Walls + Forms Inc., P.O. Box 741112, Dallas, TX 75375; (Tel.) 972-745-0800. (Web site) www.wallsforms.com
3D Exhibits Receives 2008 Hazel Hays Award
Larry Kulchawik, senior vice president and director of international programs, 3D Exhibits, is the recipient of the 2008 Hazel Hays Award, which is the highest honor bestowed by the Exhibit Designers & Producers Association (EDPA) annually to an individual in recognition of distinguished achievement and/or significant contribution to the exhibit and event industry. Kulchawik was honored for the compilation of contributions he has made to the exhibit and event industry throughout his 36-year career. (Web site) www.3dexhibits.com
Foresight Research Releases Study On Auto Show ROI
As Marketing budgets are being slashed, automakers and their agencies are being forced to question the value of every marketing effort. According to a groundbreaking consumer survey just completed by Foresight Research, auto shows are still of great value to automakers, delivering better return on investment than many other forms of marketing. From the survey, one out of four new vehicle buyers said they attended at least one auto show in a 12 month period prior to purchasing their vehicle, and among all buyers 10% said that the auto show had a significant influence on their purchase. The survey also showed that most often, auto shows impact buyers early on in the shopping process: 51% indicated that the auto show influenced their interest in a brand or type of vehicle; 39% said it influenced their decision to shop at dealerships for that vehicle and 19% said the auto show influenced their final purchase decision.
The Foresight Research Marketing ROI Study was conducted this fall among nearly 4,000 recent vehicle buyers - people who own or lease a vehicle that was acquired during the 2008 model year. They were questioned about what influenced them to shop for and ultimately purchase or lease the vehicle they chose.
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