Alan Cohen, Vice President, Brand Management, commented, "Jacob’s Well is the most unique entry into the super-premium whiskey category. With the popularity of micro-beers, consumers will instantly recognize the quality statement that ‘Micro-Bourbon’ makes: limited quantities, extra aging, premium taste and superior quality. No other bourbon can call themselves ‘The World’s First Micro-Bourbon.’ "
The promotion features Fruitopia bottles with special silver caps that can be redeemed for discounts at participating tie-in partner outlets such as Blockbuster Music, TGI Friday’s, AMC Movie Theaters and Baskin Robbins.
The rewards include 20% off any one music item purchase at Blockbuster Music, a free participating appetizer with entree purchase at TGI Friday’s and a free small popcorn with ticket purchase at AMC Movie Theaters.
The rebate machine is now available in 1,832 Kmart stores and all 91 Super Kmart Centers. It will be launched in Venture stores starting May 20.
Mr. Taylor had worked for Estee Lauder for 21 years. He relocated to the west coast two-and-half years ago where he began his own marketing consulting firm.
He will be responsible for marketing activities for the NHL video line, all fitness series, and other licensed sports properties.
Prior to joining CBS/Fox, he was Manager of Marketing and Creative Affairs at Time Warner, Inc.
The address for the site, which will be constantly updated, is www.outwater.com/outwater.
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