Creative Online Weekly <br> April 16, 2012

Week of April 16, 2012

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New — 2012 CATALOG www.abovealladvertising.net/catalog-2012.html

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Judith Ripka Unveils Jewelry Display Kits
These display kits were designed and manufactured for Judith Ripka jewelry to be used in 600 + Sam’s Clubs as well as other national retailers. The modular system allows the jewelry to be displayed in a variety of configurations to meet the different retailers' needs and the selected product mix.
The fixtures are fabricated in black lacquered wood with white fabric and powder coated metal accents. The presentation does an excellent job in positioning the brand in a prestige fashion. The Judith Ripka display kits were designed and manufactured by RPG, a New York City-headquartered point-of-purchase display firm. (Web site) www.rpg57.com

Joan Of Arc Unveils ‘Flavor For All’ Promotion
DCI Cheese Company has unveiled the “Flavor for All,” contest sponsored by Joan of Arc®, the company’s imported French cheese brand. One Grand Prize winner will receive a weekend getaway, to be awarded as a $2,000 Visa gift card. In-store shelf talkers with tear pads featuring a coupon for Joan of Arc cheeses will promote the contest. Additionally, consumers with smart phones can connect to www.JoanofArcBrie.com via the displays’ QR code to access the online entry form or to view recipes and wine pairings.
“The Joan of Arc brand features a wide range of flavorful solutions for entertaining,” said Katie Jury, Marketing Manager, DCI. “This provided a natural segue into a weekend of entertainment for one lucky winner.”

KEO Kiosk Provides Free Phone Charge With Video And News Content
The KEO Connect charging and information kiosk provides a safe location to charge mobile phones and stay up-to-date on current events. The KEO kiosk provides all-in-one service including: Free phone charge with safe lock and charge technology; Video content including travel tips, entertainment, seasonal guides and product recommendations; and Touch screen technology with flight info, news, weather and sports.
Available at Hudson News, the largest airport retailer in the United States, the KEO kiosk was designed and engineered for placement in high traffic environments featuring user-friendly technology and a large multimedia screen for product identification. Housed within the kiosk consumers can charge their cell phone for free with the lock and charge technology. Traveling consumers simply place their phone in one of the charging compartments and have the convenience of charging their mobile device while allowing them to shop, browse and dine in airport locations. (Web site) www.frankmayer.com

Fatheadz Eyewear Displays New Women’s And Men’s Glasses
Fatheadz Eyewear has released its new women’s line, Dea, and added 10 new styles to its men's line of optical glasses and sunglasses. Dea is a new line of comfortably fitting sunglasses and prescription eyewear that are fashionable, fun and classy. Additionally, Fatheadz now features six new men's sunglasses and four new optical glasses, ranging in color and style. They can be purchased at Walmart Vision Centers across the U.S.
Rico Elmore, CEO of Fatheadz Eyewear, said, “We are ecstatic that our new line and styles will serve our customer base even better than before, and at an affordable price.” Special displays will highlight the new product lines. (Web site) www.fatheadz.com

Candie’s Debuts Spring Marketing Campaign With Actress, Lea Michele
Iconix Brand Group has named actress and singer Lea Michele to star in its Candie’s, Only at Kohl's Spring 2012 multi-media marketing campaign. Lea Michele will star in Candie’s national print, outdoor and in-store marketing campaign. Julie Gardner, Kohl’s Exec. VP & Chief Marketing Officer, said, “Lea Michele is a recognizable star and relevant in today’s pop culture. We are excited to announce her as the new Candie's girl and confident she will resonate with our young shoppers who want great style at a great value.” (Web site) www.iconixbrand.com

Taco Bell Promotes ‘FirstMeal™’ In 10 Western States
Taco Bell® has introduced FirstMeal™, a new breakfast menu that combines great Taco Bell value with classic breakfast tastes. Eleven unique menu items will be offered in 10 Western states featuring some of America’s favorite breakfast brands such as Johnsonville®, Cinnabon®, Tropicana and Seattle’s Best Coffee. “We’re excited to bring value and taste to nearly 750 stores and to fans who are familiar with Mexican-inspired breakfast, while seeking the value and taste that only our FirstMeal menu can give them,” said Brian Niccol, Chief Marketing and Innovation Officer, Taco Bell Corp. “We’ve partnered with leading breakfast brands that consumers know, love and trust, including Johnsonville Sausage, which has teamed with us to create our signature product, a Sausage and Egg Wrap: a soft flour tortilla filled with savory sausage, fluffy eggs surrounded by melted cheese – all wrapped up and grilled. For those looking for more than a muffin, we feel they’ve met their morning match.” More Taco Bell locations in the eastern part of the U.S will start carrying FirstMeal in 2013 and, starting at the end of 2012, the company will start sampling FirstMeal items alongside Fourthmeal offerings during late-night hours. “This is a very important launch for our brand. While we’re beginning in the west, where people grew up with breakfast burritos, we plan to reach a national audience in the future, becoming a part of their morning routine, and truly opening people’s minds and taste buds as they begin to open their eyes and take on the day,” Niccol said.

The Wendy's Company Plans To Build 20 And Remodel 50 'Image Activation' Company-Operated Restaurants In 2012
The Wendy's Company plans to build 20 and remodel 50 Company-operated restaurants in the U.S. and Canada in 2012 with new, bold and contemporary designs that greatly enhance the customer experience. This follows the opening of 10 "Image Activation" restaurants in 2011. Located in Columbus, Ohio, the sleek, ultra-modern restaurant features one of four designs being evaluated for inclusion in Wendy's design portfolio. The Company also plans to test the designs with select franchisees this year.

Walmart Teams With NASCAR For Race Time 2012 Program, Which Includes $99 Family Track Pack, Merchandise & Fan Events At Stores Across U.S.
Walmart is expanding its Race Time 2012 program to give fans more accessibility to discounted race tickets, driver appearances and fan events at stores, a greater selection of authentic NASCAR merchandise and a special sponsorship of Bill Elliott at the Coke Zero 400. Elliott will make appearances at Walmart stores throughout the racing season leading up to the Daytona race on July 7, giving fans a chance to meet him in person.
Walmart's Race Time program, launched last year as the largest retail promotion in NASCAR history, gives fans authentic merchandise and fan events at Walmart stores in every NASCAR Sprint Cup series race market. This year, Walmart has more than tripled the number of companies offering displays of authentic merchandise, doubled the number of fan events at stores and increased the race markets where the $99 Walmart Family Track Pack will be offered.
"Our mission is to bring accessibility and affordability to NASCAR fans," said Rand Waddoups, Senior Director, Entertainment Properties and Brands, Walmart. "We know our customers love NASCAR, so we are going to be a one-stop shop where they can save on discounted family tickets and authentic merchandise, as well as meet some of their favorite drivers." Steve Phelps, chief marketing officer of NASCAR, said, "Our expanded partnership with Walmart allows us to further engage and excite our fans and bring exceptional value. NASCAR fans can now visit a single destination to stock up on all of their favorite NASCAR merchandise, tickets and race-day snacks."

Noodles & Company To Launch Coca-Cola Freestyle Across U.S.
Noodles & Company plans to launch Coca-Cola Freestyle beverage machines in restaurants nationwide. Guests at the fast-casual restaurant chain, which offers noodles, soups, salads, and sandwiches from around the world, will now be able to pair their Noodles dish with more than 100 different beverage brands. The restaurant brand is known for offering cooked-to-order dishes using fresh ingredients, allowing guests to enjoy their Noodles dish exactly as they like. The inclusion of Coca-Cola Freestyle complements the wide variety of menu options with an equally wide variety of beverage options.
"Over the years, we've received feedback from our guests asking that we offer more low-calorie, caffeine-free, and non-carbonated drink options," said Kevin Reddy, president and CEO, Noodles & Company. "Coca-Cola Freestyle is the right solution for us to solve our guests' needs."
"Coca-Cola Freestyle offers people something they've never experienced before and helps our restaurant partners like Noodles & Company grow both their beverage business and their overall business," said Gene Farrell, Vice President and General Manager, Coca-Cola Freestyle. "With Coca-Cola Freestyle, guests at Noodles will be able to choose their own custom beverage to complement their fresh, cooked-to-order Noodles meal."

Entire Fleet Of jcpenney Stores To Be Updated By 2015 To Transform Shopping Experience
J. C. Penney Company recently revealed its plans to become America's favorite store including initiatives that will transform the jcpenney shopping experience by fundamentally re-imagining every aspect of the Company's business and boldly pursuing change. The Company will begin the transformation of the jcpenney shopping experience on February 1, with the implementation of its new logo, pricing strategy and monthly cadence, including new in-store signage reflecting true price clarity as well as edited merchandise assortments for the monthly store set. Then, beginning in August of this year, jcpenney will begin a month-by-month, shop-by-shop strategy to update all stores with new and exciting merchandise and presentation. Two to three shops will be installed monthly, each and every month, over a four-year transformation period, including the debut of Town Square during 2013. These initiatives will culminate in the complete transformation of jcpenney by the end of 2015.
Initiatives Include Re-inventing the In-Store Experience around New and Transformed Brands: The jcpenney store experience will be reinvented to include Main Street -- the entire store merchandised in a series of 80 to 100 brand shops, rather than the confusing and seemingly endless racks common in department stores today. It will also feature Town Square -- an exciting new place that replaces the traditional retail center core of a department store with a series of services, which customers will enjoy before they buy, while they shop and afterwards. And, throughout, the new jcpenney store experience will merge the physical and digital worlds, assuring the physical retail stores' vital role as the centerpiece of retailing's future. New brands that will be featured in jcpenney's brand shops include Martha Stewart® and l'amour nanette lepore™, among many others. jcpenney also announced plans to transform its customers' favorite existing brands, including, IZOD®, Liz Claiborne® and The Original Arizona Jean Company®. jcpenney expects to feature 30 new and transformed brands by fall 2012. Fair and Square Pricing and Monthly Promotions in Sync with Customers' Lives: A new pricing strategy called Fair and Square includes three types of prices. Everyday, regular prices, which are always great; Month-Long Values, even better prices on the things you need now; and Best Prices, jcpenney's lowest prices, which always happen on the 1st and 3rd Fridays of every month as jcpenney makes room for new merchandise. These prices will be coupled with a new promotional cadence that is in sync with customers' lives. Rather than inundating the customer with a relentless series of sales, coupons, rebates and retail gimmicks, jcpenney will host 12 promotional events each year, on a monthly calendar. Each month will include even better values on the things customers are looking to buy during the month and a host of exciting products and services that are unique to the month.

Noble Roman's Partners With The Pantry For Pilot Program
Noble Roman's, the Indianapolis based, non-traditional pizza franchisor, is partnering with The Pantry, the leading convenience store operator in the southeastern United States, for a pilot program featuring Noble Roman's branded foodservice system. The pilot program will begin with a first location inside a Kangaroo Express, The Pantry's primary operating banner, in Raleigh, NC. Noble Roman's is, of course, famously known for their pizza and breadsticks, but also provides a complete menu of delicious products ideal for foodservice within convenience stores and other venues -- items ranging from a complete breakfast line-up to pasta, wings, subs and more. Operators awarded a Noble Roman's franchise are encouraged to customize the scope of their menu based on their specific objectives, providing a great deal of operator flexibility. Additionally, Noble Roman's has authorized its convenience store operators to begin merchandising the company's highly successful take-n-bake pizza program, offering a new profit center under the Noble Roman's nameplate.

Fred Meyer Stores Install Canon imagePROGRAF Large Format Printers In Photo Kiosks Providing Customers With Poster-Sized Prints
Canon U.S.A., a leader in digital imaging solutions, has installed over 130 Canon imagePROGRAF iPF6300 large format printers in the Digital Photo Centers of Fred Meyer stores in the Northwest region of the United States. With these printers, consumers will be able to print high-quality, poster-sized print collages of memorable moments to be displayed for all to see. The Canon imagePROGRAF iPF6300 large format printer utilizes LUCIA EX archival inks to produce crisp blacks, smooth color gradations and the capability to reproduce the finest details in the shadow areas of photographs.
"Fred Meyer Stores is known for its long-standing commitment to providing customers with exceptional products and we are excited that they have made the decision to utilize our award-winning imagePROGRAF models to fulfill the printing needs of their customers," said Richard Reamer, director, Large Format Product Division, Business Imaging Systems Group, Canon U.S.A.
"We are constantly trying to provide our customers with more options for their favorite photos and prints," said Karen Hughes, vice president of Photo, Electronics and Music for Fred Meyer Stores. "We're pleased to partner with Canon to give customers poster-sized prints of their treasured photos."

Travel + Leisure Travel Store Now Open At AIRMALL® At Cleveland Hopkins International Airport
AIRMALL USA, the leading airport concessions developer in North America and operator of the AIRMALL at Cleveland Hopkins International Airport (CLE), has added the Travel + Leisure Travel Store to the retail core of the concessions program. Fans of the popular magazine Travel + Leisure will enjoy the new Travel + Leisure Travel Store, a one-stop travel shop created by the magazine and Hudson Group. The store offers a wide array of products aimed at enhancing the travel experience, such as luggage and travel accessories including, rolling luggage, duffle bags, travel blankets and pillows, and messenger bags.
"Specialty concepts such as the Travel + Leisure Travel Store help to make the AIRMALL at CLE a truly dynamic concessions program," said Tina LaForte, vice president of AIRMALL Cleveland. "Travel + Leisure is sure to delight the enthusiastic traveler."

adidas Launches New Barefoot Training Shoe
adidas has unveiled the new adipure Trainer, the first barefoot training shoe designed specifically for the gym. The adipure Trainer activates and strengthens muscles, builds balance and promotes dexterity. Featuring an independent toe separation design and a quarter-inch minimalistic profile, the adipure Trainer allows your foot to be close to the ground for optimal speed, balance and agility during a workout.

Cascades Tissue Group Launches First-Of-Its-Kind Unbleached, 100 Percent Recycled Bathroom Tissue
North America’s fourth largest producer of towel and tissue paper, Cascades Tissue Group, has launched Cascades® Moka™ 100 percent recycled unbleached bathroom tissue, a first-of-its-kind product available to the Away-from-Home market. Beige in appearance, Cascades Moka offers commercial purchasers the highest hygienic qualities and softness while significantly reducing the environmental impact associated with manufacturing a highly common, yet also single-use product. In addition to eliminating chemical whitening, Cascades’ value-added tissue product is made of a pulp mix composed of 100 percent recycled fiber, 80 percent of which is post-consumer material and 20 percent are recovered corrugated boxes. The product is also offset with 100 percent Green-e® certified renewable wind electricity; saving 2,500 pounds of CO2 emissions for each ton produced. A detailed life cycle analysis of Moka undertaken by the company revealed a reduction in overall environmental impact by at least 25 percent when compared to Cascades’ 100 percent recycled fiber bathroom tissue, which has been regarded as a sustainable tissue exemplar in recent years but includes a chlorine-free whitening process for aesthetics. The company believes that the commercial market will continue to serve as the first frontier for sustainable innovations, as people evolve their tastes and habits out in public before modifying behaviors at home.

Multi Grain Cheerios® Peanut Butter Introduced
Now, consumers can enjoy the rich, indulgent flavor of peanut butter without derailing their diets, thanks to the new Multi Grain Cheerios® Peanut Butter cereal. The first line extension of the Multi Grain Cheerios brand has five tasty whole grains and 110 calories per serving. In addition, it provides 16 grams of whole grain per serving (at least 48 grams recommended daily). As part of a sensible diet, this cereal can help people meet the daily recommended amount of whole grain while still watching their weight and enjoying the flavors they love. This is because people who choose more whole grain tend to weigh less than those who don't. "We wanted to introduce a great-tasting cereal that would appeal to those peanut butter fans who want to stay trim without sacrificing taste," said Meredith Tutterow, Multi Grain Cheerios Marketing Manager. "Now people don't have to deprive themselves of delicious peanut butter flavor when watching their weight because Multi Grain Cheerios Peanut Butter delivers on the taste they love."

America's Next Top Model Introduces New Scent: DREAM COME TRUE™
HATCHBEAUTY has joined with CBS Consumer Products to license a series of exclusive fragrances for The CW's top-rated reality program, America's Next Top Model. The first-ever fragrance, fittingly named DREAM COME TRUE,™ officially launched at Target stores nationwide and select Regis stores throughout the country. A Warm Tahitian Vanilla infused with intoxicating blooms of Amazonian Lily and Empress Peony, DREAM COME TRUE™ is flirtatious, fun and sophisticated. The new fragrance was revealed on ANTM's finale episode in which host Tyra Banks announced that the winner, Lisa D'Amato, would be made the official spokeswoman of DREAM COME TRUE™.

Dutch's Spirits Releases Sugar Wash Moonshine
Dutch's Spirits®, a New York State craft distillery is reviving the sprawling historic grounds of a former clandestine bootlegging operation financed by the iconic mobster, Dutch Schultz. Named for both the gangster and the county of his illicit enterprise, Dutch's Spirits® has introduced Dutch's Spirits Sugar Wash Moonshine™ as one of its inaugural products. First built during the waning years of Prohibition, Dutch's Spirits® is an original New York distillery in the truest sense of the phrase. Now, almost 80 years later, Dutch's Spirits® is building a new distillery in the footprint of the original bunkhouse site. The distillery will specialize in artisanal hand-made spirits using primarily farm-sourced ingredients. The company recently released Dutch's Colonial Cocktail Bitters, an aromatic tincture produced in part with botanicals grown on the farm. Dutch's Spirits Sugar Wash Moonshine™, handcrafted in tribute to Schultz's own hooch, and Dutch's Spirits Peach Brandy - an ode to yesteryear, are produced at partner facilities in upstate New York, while construction is underway.

Immersion Seating™ Launched By Human Touch®
Human Touch®, the U.S. market leader of innovative massage chairs, is unveiling two new products in the Immersion Seating™ line, the new ZeroG™ 2.0 Immersion massage chair and the WholeBody® 2.0 Immersion massage chair. Priced affordably to help buyers own a high-end Immersion Seating™ massage chair -- $2,499 for the ZeroG™ 2.0 Immersion Seating and $1,699 for the WholeBody® 2.0 Immersion Seating -- the entire line offers the opportunity to defy time and defy gravity™ simply by sitting and enjoying a relaxing massage. These aesthetically pleasing zero-gravity massage and wellness seating solutions help people who need to relieve stress and pain. They are beautiful chairs, more elegant and compact than ever. The ZeroG™ 2.0 Immersion product is carefully engineered to support the body at every position, de-loading the spine and alleviating vertebral and disc pain in a gravity-neutral posture. WholeBody® 2.0 Immersion Seating is sleek, compact, upholstered in fabric and provides the user with new auto-immersion massage programs providing targeted muscles benefits, simulating the hands and techniques of trained massage professionals. The handsome design of the WholeBody® 2.0 includes ergonomic motion that reclines with precision to move you in maximum comfort.

McDonald's Premieres Chicken McBites
McDonald's has introduced its newest premium chicken offering - Chicken McBites. Available through April, Chicken McBites offers chicken enthusiasts bite-size enjoyment with big flavor. McDonald's new Chicken McBites are made with pieces of white chicken breast and a savory home-style seasoning and are available in three sizes - Snack (3 oz.), Regular (5 oz.) and Shareable (10 oz.) - to accommodate any occasion and portion size. To enhance the taste experience, chicken fans can also pair Chicken McBites with a variety of dipping sauces.

Nature Valley®, Introduces All-Natural Protein Bars
Extending its family of great tasting, nature-inspired granola bars, Nature Valley® is unveiling its latest product innovation, Nature Valley® Protein Bars, now available at retail, which are a 100 percent natural source of energy complete with 10 grams of protein from all-natural ingredients - including roasted peanuts with almonds or creamy peanut butter -and decadent dark chocolate flavor in every bite. With five grams of fiber and less than 200 calories, the bars are an approachable source of protein and energy for any time of day. Nature Valley Protein Bars can now be found in the granola aisle nationwide and the five-bar boxes are available in two flavors: Peanut Butter Dark Chocolate and Peanut, Almond and Dark Chocolate. "Nature Valley Protein Bars are made from all-natural ingredients and are a natural source of energy," said Doug Martin, Marketing Manager, Grain Innovation for Nature Valley. "With 10 grams of protein, each bar helps consumers get more out of every day, while enjoying classic great taste."

NetSpend Visa Prepaid Cards To Be Sold At 7-Eleven Locations
NetSpend Holdings, a leading provider of general-purpose reloadable (GPR) prepaid debit cards, has entered into a distribution agreement to sell its NetSpend Visa(R) prepaid cards at 7-Eleven, Inc.'s participating franchised and company-operated stores nationwide. NetSpend is also expanding its reload network to thousands of 7-Eleven locations across the U.S.
"We believe offering NetSpend prepaid cards is an ideal solution for our customers who want convenient financial services when they come to our stores," said Jesus Delgado-Jenkins, 7-Eleven's senior vice president for merchandising, marketing and logistics. "We are rolling out the NetSpend prepaid cards now and expect to be selling them in more than 5,000 stores this year."

Ocean Spray Offers New Cherry Juice Drink Line
Ocean Spray has introduced its first Cherry Juice Drink line. Ocean Spray's Cherry Juice Drinks blend together sweet cherries with other fruits like tart cranberries and ruby red grapefruits for a uniquely refreshing taste. The new line includes Ocean Spray® Cherry Juice Cocktail, Cran-Cherry® Cranberry Cherry Juice Drink in original and diet, and Ruby-Cherry Grapefruit Cherry Juice Drink.

Coty Introduces Reveal The Passion By Halle Berry
One year after the premiere of Reveal by Halle Berry, Coty has added the latest scent in the Halle Berry fragrance portfolio: Reveal the Passion by Halle Berry. Oscar winner and international icon Halle Berry has secured her position as a timeless beauty through a rare blend of natural elegance and sensuality. This irresistible combination is highlighted in her existing scents Reveal by Halle Berry, Halle by Halle Berry, and Pure Orchid by Halle Berry. Now, with Reveal the Passion, an even sultrier side of Halle is unveiled.
"I wanted to create a scent that helped empower women to reveal their passionate sides," said Halle Berry. "Nothing makes a woman sexier or more beautiful than the confidence that comes from within." When creating Reveal the Passion by Halle Berry, perfumer Olivier Gillotin of Givaudan envisioned a bolder, sexier, more alluring interpretation of the original Reveal fragrance. Reveal the Passion by Halle Berry Collection is available at most mass retailers in February 2012 in a Eau de Parfum 0.5 oz/15 ml and Eau de Parfum 1.0 oz./30 ml.

Sam's Club® Launches Simply Right™ Vitamin Line
Sam's Club® has announced exclusive availability of the Simply Right™ line of quality and affordable vitamins as part of the overall Simply Right™ brand, which is dedicated to providing healthful, gentle and safe personal care products for the entire family. In addition to refined packaging, the vitamins are formulated to deliver the same benefits in a smaller pill, making it ideal for members and families who have difficulty swallowing pills. Premium quality Simply Right™ vitamin and supplements are now available exclusively in Sam's Club locations nationwide.

Simmons Debuts Beautyrest® Recharge™ Sleep System
Simmons Bedding Company has introduced a complete brand transformation, making a commitment to communicate directly with consumers and to provide them the brand promise of "Living Life Fully Charged™." In addition to Beautyrest®, the brand umbrella now features Beautyrest Black® and ComforPedic® from Beautyrest®. All three include the Recharge™ Sleep System, which combines three cutting-edge technologies - AirCool™ Memory Foam, AirCool™ Design and Independent Support™ Technology - designed to deliver the comfort you want and the support your body needs so you can wake up Living Life Fully Charged™. As part of the system, Independent Support Technology provides personalized back support and spinal alignment, while AirCool™ Memory Foam's open cell structure conforms to your body and provides pressure-point relief and freedom of movement. "All of these elements work in concert to deliver a sleep experience like none you've experienced before," said Mark Owen, Simmons' senior vice president of brand management.

New Simply Cranberry™ Cocktail And Simply Lemonade® With Mango In Stores Nationwide
The Simply Orange Juice Company is bringing the all-natural, premium tastes of Simply Cranberry™ Cocktail and Simply Lemonade® with Mango to store shelves nationwide. Both new flavors are made with all-natural ingredients and use only not-from-concentrate juices. The new beverages will be available nationwide in the chilled section of the grocery store, and showcased in the iconic 59 oz. Simply carafe. Simply Cranberry Cocktail is also available as a 13.5 fl. oz. single serve size for on-the-go enjoyment.
"Simply Cranberry Cocktail and Simply Lemonade with Mango are great additions to our beverage family, providing the delicious, high-quality taste that people want," said Allison Higbie, Group Director of Marketing for Simply Juices and Drinks. "For those who love the sweet, tart flavor of cranberry, Simply Cranberry Cocktail takes that distinctive taste to a whole new, fresh place. We also think people's taste buds will be delighted by the delicious new flavor pairing of Simply Lemonade with Mango, which is sure to become a new summertime classic."

Troop Fuel Energy Drink Launches With Mission To Support Veterans
Troop Fuel© is a new American made health and energy drink that also has the mission, "We Support Our Troops." Packaged exclusively in Rexam 12 oz. SLEEK™ cans, Troop Fuel is available in original and sugar free. Both use only 55mg of caffeine and a distinctive blend of vitamins and nutrients to deliver sustained energy and enhance performance. Troop Fuel's other mission is to thank and support the millions of men and women who have served in the U.S. Armed Forces. Ten percent of the profits from its sales are being donated to veteran's causes, which include the National Guard Emergency Relief Fund, the Wounded Warrior Project, Wheelers4Warriors and Troop Vision, the company's own nonprofit organization whose goal is eradicating veteran homelessness by 2017. Troop Fuel is currently available at select retailers in Arizona and Alabama and will continue to roll out nationally.

Van's Natural Foods Launches Power Grains Waffles, English Muffins
Van's Natural Foods, a market leader in delicious, better-for-you frozen foods, has introduced three new healthy choices: Power Grains Protein Waffles, 8 Whole Grains English Muffins and 8 Whole Grains Pancakes. Van's Power Grains Protein Waffles are the first nationally available high-protein frozen waffles and offer 10 grams of protein per 180-calorie serving. Van's 8 Whole Grains Pancakes are an extension of Van's existing 8 Whole Grains line, offer 6 grams of fiber, 4 grams of protein and 19 grams of whole grains. Van's 8 Whole Grains English Muffins are available in Multigrain and Honey Wheat varieties, and are frozen immediately after baking to maintain freshness without preservatives.
"We are dedicated to providing delicious, all-natural breakfast options for those who want to lead healthier lives," said Sarah Meis, Van's Director of Marketing. "Our Power Grains and 8 Whole Grains lines fit into busy lifestyles. They're great-tasting, convenient ways to get protein and whole grains into your breakfast -- without preservatives or artificial ingredients."

[yellow tail] Introduces Sweet Red Roo
Bearing a unique bright red prismatic label, [yellow tail] is bringing a bold, expressive and naturally sweet red blend to U.S. consumers through the launch of Sweet Red Roo. Made in Australia from a blend of Shiraz, Cabernet Sauvignon, and other red varietals, [yellow tail] Sweet Red Roo is full of fruit flavors with aromas of naturally sweet red berries, vanilla and chocolate in each sip. Imported in the U.S. by W. J. Deutsch & Sons, Ltd., the newest and fifteenth addition to the [yellow tail] portfolio is ready to outshine others in the thriving sweet wine category.
"Sweet Red Roo is the nexus of two categories on fire with consumers right now -- sweet wine and red blends," said Francois Magnant, [yellow tail] Brand Director. "Whereas others in the category taste candy-like or almost artificially sweet, Sweet Red Roo gets it sweet wine taste naturally from ripe fruit."

Yasso™ Introduces First-Ever Frozen Greek Yogurt Smoothies
Yasso™, creator of the world's first frozen Greek yogurt novelty bars, has launched Yasso™ Smoothies, an all-natural frozen Greek yogurt smoothie line and the first frozen Greek yogurt smoothies to become available in the United States. Yasso™ Smoothies are a delicious, guilt-free staple for the health-conscious consumer available in Strawberry Banana, Mango Pineapple and Mixed Berry. Yasso™ Smoothies come conveniently packaged, are easy to prepare and can be consumed by women, men and children as a wholesome yet convenient meal, snack or after exercise drink. Yasso™ Smoothies will be available in the freezer case near the original Yasso™ Frozen Greek Yogurt novelty bars.

Wolf's Newest Oven Advances Convection Steam Cooking
Wolf Appliance, an industry leader in premium cooking equipment, is offering its new Convection Steam Oven, available to consumers in early 2012. Coupling the power of steam and convection technology in one appliance, the Wolf Convection Steam Oven affords consumers the ability to prepare delicious, healthful meals with ease. With an interior cavity of 1.8 cubic feet (51 liters), Wolf's Convection Steam Oven is more than 25 percent larger than other steam oven products on the market. In addition to a larger interior, the external boiler heats water quickly and efficiently and can be refilled without interrupting the cooking process. Further contributing to overall efficiency, the oven's perfected precision technology senses the proper timing and allocation of steam, consistently creating ideal cooking environments for a broad range of foods and recipes, including crisp crusts and perfectly flaky pastry finishes.
"Advancing the cooking experience for our owners is one of the driving forces behind new product creation," said Michele Bedard, vice president of marketing for Sub-Zero and Wolf. "While steam preparation has already been widely adopted in Europe and throughout the restaurant industry, the goal with our Convection Steam Oven is to demystify and perfect the steam cooking process."

Pescanova USA Presents New Line Of All Natural Shrimp
In line with a growing retail and consumer demand for healthier foods with cleaner labels, Pescanova USA is introducing its first "All Natural" shrimp product line, with no additives or preservatives, to the marketplace. "Leveraging our unique position as a vertically integrated group with control over our own production facilities, including hatchery, farms, processing and distribution, enables us to assure our customers full traceability in a product line that is truly 'all natural'," said Jose Abbad, President & Chief Marketing Officer , Pescanova USA. Abbad adds that while most companies procure seafood from 3rd party sources and suppliers, Pescanova USA's shrimp is harvested and packed to specification directly from their own farms and processing facilities. Pescanova USA expects its "All Natural" Shrimp line to be widely available at retail outlets by summer 2012.

RAILEAN® Handcrafted American Rum™ First To Become Made In USA Certified®
Railean Distillers' portfolio of RAILEAN® rum spirits is the first rum to be MADE IN USA CERTIFIED®, which signifies that a manufactured product has gone through a rigorous supply chain audit and certification process to confirm compliance with U.S. laws and regulations. Consumers know that when they see this seal, "The Made in USA" claim has been verified, tested and true.
Kelly Railean, President and Founder, said, "With this elite certification, we are now able to differentiate our rum from every other imported rum on the market. Americans now have a choice between imported mass produced rum and higher quality Handcrafted American Rum™." Railean Distillers, founded in 2005 in League City, Texas is a woman-owned business and is the only rum distillery to be certified with the Made in USA Certified seal.

Meals To Live Features Low Sodium Frozen Entree Line
Meals to Live, the first-ever frozen food line designed specifically for those living with diabetes, is among the lowest in sodium, keeping all of its eight entree choices with 480 milligrams or less of sodium. Meals to Live frozen entrees, such as Chicken Fajita, Turkey Meatballs, Shrimp Jambalaya and Spinach Omelet, are available in select grocers nationwide including Publix, Tom Thumb/Randalls, Raley's, Brookshire's, Ralphs, Meijer and Sprouts.
"Many low calorie frozen entrees rely heavily on salt for flavor, but our chef-created Meals to Live entrees get much of their great taste from herbs and spices," said Meals to Live Founder and CEO Cole Egger. "All Meals to Live entrees have no more than 350 calories, 6 grams of fat and 480 milligrams of sodium and provide an ideal quick meal option for people living with diabetes or anyone wanting a convenient, healthy meal."

Ian's Adds MSC Certification For Allergy-Friendly Fish Sticks
Ian's, a leading producer of all-natural, allergy-friendly convenience foods, has added Marine Stewardship Council (MSC) Chain of Custody certification for Ian's Wheat-Free, Gluten-Free Fish Sticks, available in 8oz and 14oz Family Pack sizes. The new MSC Certification gives consumers confidence that the whole-fillet Alaska pollock is sourced from an environmentally sustainable fishery. A good source of lean protein and Omega-3 fatty acids, Ian's Allergy-Friendly Fish Sticks are free of wheat, gluten, milk, casein, eggs, soy and nuts, offering a convenient meal solution for kids and families dealing with food allergies or intolerances. "It is important to Ian's that kids with food allergies can enjoy the same kinds of foods their friends do, and for the last decade Ian's has pioneered delicious and convenient solutions for families," said Dena Zigun, Director of Marketing for Ian's. "We're excited to offer fish sticks that are not only free of many common allergens, but an environmentally-friendly sustainable option as well."

CARA B Naturally® Arrives In Target Stores Across The U.S.
CARA B Natural Products, a company trailblazing new ground in the ethnic personal care category, has just launched their proprietary collection of all natural skin and hair care products formulated especially for ethnic babies and children, in Target stores across the country. With a steady climb in sales and a loyal following developed through grassroots marketing initiatives, CARA B Naturally's launch in Target will allow for even broader exposure and solidify the brand as one of the first affordable, all-natural, ethnic personal care lines available in a big box retailer. CARA B Naturally products are formulated to enhance the natural beauty of babies and children with varying skin types and hair textures, while avoiding the use of any synthetic chemicals that can harm delicate skin and hair. The line is made entirely with all natural plant-based ingredients and is free of parabens, petrolatum, phthalates, sulfates, mineral oil, artificial fragrances and preservatives. In February, CARA B Natural Products will launch in CVS stores nationwide.

Sealy Introduces Optimum™ By Sealy Posturepedic Specialty Gel Mattresses
Sealy® has introduced its new line of specialty gel mattresses, Optimum™ by Sealy Posturepedic. The new line uses gel memory foam to deliver optimal temperature, comfort and support levels for the best sleep experience possible. The Optimum by Sealy Posturepedic is a mattress unlike any other, thanks to innovations like OptiCool™ gel memory foam fused with OUTLAST® material, which is more effective for removing excess heat during the night. The OptiCool gel memory foam is 12 times more effective than standard memory foam or gel alone. In addition to providing a refreshing coolness like the cool side of the pillow, the new line includes enhancements at both the top and bottom of the mattress. OptiSense™ memory foam creates a body-hugging top layer of comfort, while OptiCore™ is a firmer section at the bottom of the mattress designed to provide a deeper layer of support while providing a substantial seating edge.
"The biggest complaint about foam mattresses is they tend to sleep too hot and nothing is more frustrating than getting too hot while you sleep," said Jodi Allen, chief marketing officer, Sealy. "Our new gel line offers a new kind of mattress that works with your body to create an optimal sleeping temperature, drawing excess heat away from your body for deeper, more restful, sleep." Sealy is supporting the newly designed mattress launch with a new marketing campaign and in-store experience.

Tempur-Pedic® Introduces TEMPUR-Simplicity™ Collection
Tempur-Pedic has unveiled its newest collection of mattresses: the TEMPUR-Simplicity™ Collection. The new line provides the authentic comfort and support Tempur-Pedic® is known for at a surprisingly affordable price point. The collection features three new mattresses that offer a Tempur-Pedic solution for every sleep preference: the TEMPUR-Simplicity™ Firm, TEMPUR-Simplicity™ Medium and TEMPUR-Simplicity™ Soft. Each mattress features the latest formulation of Tempur-Pedic's proprietary TEMPUR® material, TEMPUR-Essential™, providing the pressure-relieving comfort and contouring support that traditional spring mattresses lack. Below the TEMPUR-Essential material, the unique design of the new SimplicitySupport™ System enhances comfort and provides body support and alignment.

Collective Brands Appoints Rick Blackshaw As Keds Brand President
Collective Brands Performance + Lifestyle Group has appointed Rick Blackshaw as president of the Keds brand. Blackshaw has extensive footwear experience with brands including Converse, Timberland, and the former division of Reebok, Avia, and most recently served as vice president and general manager for the Chuck Taylor All Star Division of Converse. Blackshaw will report to Gregg Ribatt, president and chief executive officer of the Performance + Lifestyle Group of Collective Brands, and will head all functions of the Keds team including product design and development, sales, marketing, merchandise planning and operations. (Web site) www.collectivebrands.com

Marvin Names Brett Boyum VP Of Marketing
Brett Boyum has been named the new vice president of marketing for Marvin Windows and Doors. Boyum has been with Marvin for nearly 15 years, most recently as director of marketing for both Marvin and its sister brand, Integrity Windows and Doors. Boyum has achieved a record of success during the most tumultuous time in history for the U.S. housing industry.
"As a key member of our marketing team, Brett has led the development and implementation of many of our most successful products and programs," said Susan Marvin, president of Marvin Windows and Doors. "Now that Brett has taken a senior management role, we'll look to his proven knowledge and abilities to continue moving our business forward in the brighter days to come." (Web site) www.windowanddoor.com

SUPERVALU Names Michael Moore CMO
SUPERVALU has named Michael Moore, executive vice president and chief marketing officer. Moore, who joined the company in 2011 in the role of business transformation officer, has been integral in furthering the implementation of SUPERVALU's business turnaround. Moore most recently served as director of P&G's grocery retail group, where he led the business unit directly responsible for more than 30 percent of P&G's annual Food Channel sales.
"Michael has a terrific understanding of the food industry and the challenges we face as a grocery retailer in today's environment," said Craig Herkert, SUPERVALU's chief executive officer and president. "I am confident that he will move quickly to build marketing programs that are effective and efficient while ensuring that we continue to drive traffic and sales through innovative and engaging consumer marketing programs." (Web site) www.supervalu.com

Kinter Expands To Larger Facility
Kinter, a leading provider of plastic and metal fasteners and components for the Point Of Purchase, sign and display industries, has moved to a larger, modern building at just under 90,000 square feet in size. The new facility is just two miles away from the previous Gurnee, Illinois location. "We are very excited about the move and the future opportunities for product expansion that our now larger facility can accommodate," said Mike White, Vice President Supply Chain. (Web site) www.kinter.com

DV Signage Introduces Digital Signage SIGNBOX
DV Signage is set to launch 2 major new digital signage solutions, SIGNBOX, a multi-zone signage solution, and ADBOX a full screen video digital poster solution. SignBox and AdBox are both pre-configured software and hardware combinations that deliver complete 'plug&play' simplicity for digital signage and digital advertising applications.
SignBox is a multi-zone signage solution, offering a selection of adaptable templates and flexible user functionality for traditional lobby and welcome screen applications. The powerful SignBox Media Master is a neat signage player that can both drive a display and be used to create and manage content for upto 15 other slave Media Players on a network. AdBox is low cost solid state solution, offering ultra-reliable playback of full screen HD video for digital poster and digital advertising applications. The AdBox media player is supplied with an FTP utility that enables for simple media update and scheduling for large numbers of AdBox Players across local area networks or the internet. Both solutions are supplied either on pre-loaded media players or as integrated displays from 10" to 46" with the media players already built-in. For more information contact Bob Michaels or visit (Web site) www.dvsignage.com

Laminators Introduces Two New Omega-Bond Sign Panel Colors
Laminators Incorporated, a leading manufacturer of high quality rigid substrates, recently added two new colors to their Omega-Bond sign panel product line: Light Ivory and Bronze Metallic. Omega-Bond, a solid core aluminum composite panel, features a double-sided painted aluminum bonded to a solid polyethylene core, making them rigid yet lightweight. This high-quality rigid substrate is optimal for direct digital printing, bending, routing and cutting. For more information, call 877.OMEGA.77 or visit (Web site) www.laminatorsinc.com

Xi3 Exhibits At CES
CES 2012 trade show attendees recently sought out Xi3 Corporation's booth to learn more about the company's Xi3 Modular™ Computers and other products that utilize the Xi3 Computer Architecture, a "building block" approach to both hardware and software. "We unveiled 'The Power of X'™ campaign at CES 2012," said Jason Sullivan, Xi3 founder/president. "Our booth was consistently packed with customers, partners, journalists and fans, each interested in learning more about Xi3 and our fantastic products." The Xi3 Modular Computer began shipping in the second half of 2011 and is available from Xi3 channel partners around the world. (Web site) www.Xi3.com

General Mills Offers Collectable Star Wars Pens In Specially Marked Boxes Of Big G Cereals To Celebrate Star Wars: Episode I
General Mills is bringing the Force to breakfast tables across the country by offering exclusive Star Wars pens in specially marked boxes of Big G cereals to celebrate the launch of Star Wars: Episode I The Phantom Menace in 3D. In theaters February 10, 2012, Star Wars fans will be able to relive the beginning of Star Wars saga in a stunning 3D experience. Specially marked boxes of Big G cereal will contain eight exclusive collectable pens featuring iconic characters from the first episode. By partnering with Big G cereals on this promotion, Star Wars is ensuring that the Force is with fans at all times whether it is in the theater or at breakfast.

Interactive Digital Signage Brings Katy Perry MEOW Fragrance Campaign To LA Shoppers
Interactive advertising company Monster Media recently completed a campaign for Katy Perry's fragrance, MEOW, which was featured on a MonsterPOD screen over the holiday season in the prestigious Grove shopping center in Los Angeles. Via touch interactivity, shoppers had their picture taken and placed within an ornament which was in turn "hung" on Katy Perry's virtual Christmas tree, visible on a flat screen display within the shopping center. The content allowed users to take a picture of themselves and turn it into a branded virtual ornament for their Christmas tree- an attachment of each ornament was then emailed to them.
The one-week ad campaign, customized for MEOW by Katy Perry, was designed and bought by Los Angeles-based marketing and media agency, StreetVirus, who in turn, partnered with Monster Media to place the ad on their portable digital storefront unit called the POD, located at The Grove. John Payne of Monster Media, said, "The Katy Perry campaign is a great example of the cross channel combination of digital signage, interactivity and email marketing in a high-end retail setting." (Web site) www.monstermedia.net

Merrell Down And Dirty Mud Run Doubles In Size And Markets In Last Two Years
Continuing its goal to get more people outside and active, Merrell® has extended its multi-year deal with Michael Epstein Sports Productions as title sponsor of the Merrell Down & Dirty National Mud and Obstacle Series presented by Subaru. Since the series' premiere in 2010, thousands of athletes have taken on the military-inspired courses across the country. The 2012 tour responds to the growing demand and popularity of mud runs by increasing to ten markets across the country.
This year's events will kick off in Los Angeles on April 15th followed by Miami (May 6), Chicago (May 20), Dallas (June 3), Denver (June 24), Philadelphia (July 15), Detroit (August 26), New York (September 30), Atlanta (October 14), and Sacramento (October 28). Racers will compete on either 5K or 10K courses that include military-style obstacles, mud crawls, and new strength challenges for the 2012 season.
"It is no surprise that we would extend our support of this amazing event that ties directly back in concept and success to our mission of getting more people outside," said Craig Throne, vice president of Global Marketing at Merrell. "From kids on their father's back swimming through the mud pit, to hurdles and slippery shampoo wall climbs, it is an experience unlike any other. The more we can do to make the outdoors fun for families and friends, the more successful we will be in our goal of increasing outdoor participation."

Centerplate Debuts Denver's Blue Bear Burgers BBQ Truck
Most of Denver's food trucks have gone into hibernation this winter, but the Blue Bear Burgers and BBQ truck is out and about, making its debut appearance in the shadow of its 40-foot-tall inspiration, just outside the SIA Snow Show at the Colorado Convention Center. Centerplate, the largest hospitality partner to North America's premier sports stadiums, convention centers, and entertainment venues, is using an array of locally sourced ingredients for the Blue Bear Truck.
"We're thrilled to introduce the Blue Bear Truck at SIA this year," said Laurence Rua, Vice President at Centerplate. "As a former chef, I worked closely with our chef, Carmen Callo, to create a menu that attendees will love. From our Blue Bear Slider, with grass-fed beef from Castle Rock Meats and topped with caramelized onions and monterey jack cheese sauce, to our pulled-pork slider, to our garlic fries, every item has been developed with care."
With the Colorado Convention Center's iconic big blue bear wrapped on three sides of the truck, Blue Bear Burgers and BBQ is destined to become another recognizable figure in the burgeoning Denver food truck scene. The truck is set to make more appearances after concerts at the Fillmore Auditorium, during meetings and conferences at the Colorado Convention Center, and around Denver this winter and spring.

Reebok Launches “Sport Of Fitness” Marketing Campaign
Reebok has launched a new, fully integrated marketing campaign, themed, “The Sport of Fitness Has Arrived.” With the campaign, Reebok is aiming to change the way people perceive, define and experience fitness, and ultimately show the world that fitness can deliver everything they love about sport. At the center of the campaign is CrossFit®, the revolutionary strength and conditioning program.
“More and more people are coming together to experience fitness in a community environment, with shared goals, shared experiences, and a certain level of competition,” said Reebok Chief Marketing Officer Matt O'Toole. Experiential consumer activations for the campaign include Reebok bringing shipping containers, which serve as mobile CrossFit gyms complete with equipment for a 15 person WOD (Workout of the Day), to city centers around the world, encouraging people to experience “The Sport of Fitness” for the first time, and also demonstrating that CrossFit is something that can be done anytime, at any place.

Westlake Ace Hardware Teams With SoundBite To Deliver 'Weather The Storm' Program
SoundBite Communications, a leading global provider of mobile marketing solutions, has deployed a new mobile campaign with Westlake Ace Hardware, the largest member of the Ace Hardware Cooperative. Westlake is leveraging SoundBite's multi-channel communications platform and mobile marketing expertise for their Weather the Storm mobile campaign. Weather the Storm provides consumers with the ability to receive weather-related mobile notifications combined with special marketing offers. SoundBite integrated its Mobile Marketing offering directly with the National Weather Service, providing Westlake's customers with the most accurate information available based on a participant's zip code. Consumers can stay alert by receiving timely, location-based weather notifications simply by opting-in to the service.
Liz Benditt, Director of Customer Relationship Development at Westlake, said, "When the weather turns bad, we're ready with the advice and products our customers need to protect their homes and property. In fact, weather emergency preparedness is one of Westlake's specialties and the launch of the text alert program, leveraging SoundBite's mobile marketing offering, is another way we ensure our customers are well prepared for whatever Mother Nature dishes out."
"The rapid advance of mobile devices has created an unprecedented opportunity for brands to transform how they establish and grow customer relationships. Westlake Ace Hardware clearly is seizing this opportunity," said Mark Friedman, general manager of the mobile services business at SoundBite Communications. "We are pleased to team with Westlake to deliver this innovative location-based mobile marketing offering."

Union Bank Launches RBM Technologies' Visual Merchandising Solution
Union Bank, N.A. has selected RBM Technologies' visual merchandising management platform to localize campaign messages across the bank's 400 plus retail branch locations. RBM's Visual Merchandising Manager™ (VMM) is a Web-based solution that empowers Union Bank's corporate marketing managers to deliver instant directives on where, when and how to place collateral within a branch, right down to the fixture level.
Running VMM gives retail banks an unparalleled level of localization and execution, resulting in the most optimized branch experience. Using VMM, Union Bank branch managers can now: Access a location-specific VMM database that accurately details each retail branch location's layout, fixture count and type; empower corporate marketing managers to deploy fixture-specific marketing campaigns using details from the VMM database; and precisely compute point-of-purchase order amounts eliminating waste and extra merchandise.
"Union Bank is a market leader in today's financial services industry," said Dan Wittner, chief operating officer at RBM Technologies. "Implementing solutions like VMM will not only provide the bank with an enhanced centralized communications system, it will allow the bank to ensure precise localized campaign execution across its entire network of retail branches." (Web site) www.rbmtechnologies.com

Mac's Convenience Stores Selects iSIGN's Digital Signage Network
iSIGN Media Solutions, a leading provider of interactive mobile advertising solutions, has been selected by Mac's Convenience Stores, to launch iSIGN's software and antennas throughout the Mac's chain. Mac's parent company, Alimentation Couche-Tard Inc., has also added 124 Circle K stores in Eastern Canada to the current Mac's network. Alex Romanov, iSIGN's CEO, said, "With the agreement now signed, we can fully expedite the launch of iSIGN's software and antennas throughout the Mac's chain and expand upon our metrics-gathering trials and testing with additional equipment."
Once the installation of the software in the Mac's chain is complete, iSIGN will have the world's largest fully interactive digital signage network, reaching an average of 1.5 million consumers a day in Mac's stores, as well as the expanded reach generated by iSIGN's software and equipment to consumers in the vicinity of each store. The installation will provide highly detailed, technology-driven metrics that enable ad revenue targeting to improve ROI. (Web site) www.isignmedia.com

Cinema Scene's Video Wall Network Expanding
Cinema Scene Marketing, one of the nation's leading providers of in-lobby media and promotions, has plans to expand its video wall network in May 2012. The addition of new locations will bring the network size to 25 locations. Each video wall is comprised of nine LCD displays configured in a three by three format, and supported with high definition directional sound. Movie studios have been quick to embrace the new platform.
Touching over 200 hundred million cinemagoers annually, Cinema Scene's in-lobby promotions generate memorable brand exchanges. With 75% of its network located in Top 25 DMAs, the digital signage network provides Digital Out-of-Home (DOOH) advertisers a platform to reach the highly desirable and captive movie-going consumer at key theatre circuits. (Web site) www.cinemascenemarketing.com

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