Pepsi Conducts 'Call Upon Yoda' Sweepstakes
In conjunction with the release of Star Wars: Episode III Revenge of the Sith, Pepsi-Cola NA is running an online promotion centered around everyone's favorite Jedi Master-Yoda.
Pepsi drinkers and Star Wars fans have three ways to play the "Call Upon Yoda" instant-win sweepstakes-online, by phone or by text messaging-to see if they've won one of ten $100,000 grand prizes. Other prizes include Star Wars toys and games from Hasbro and Lego and free 2-liter bottles of Pepsi Lime. Yoda is encouraging fans to achieve success via the Jedi Training Games and the Intergalactic Translator at the sweepstakes Web site.
The display shown was created by Proprint Services, Inc., Toronto, Ontario, Canada.
Republic Bank Deploys Digital Signage Network
Captive Indoor Media has deployed an in-branch digital signage network to 20 Republic Bank banking centers in Kentucky, using a FireCast suite from WireSpring Technologies.
Republic Bank uses the digital signage displays to inform and entertain customers while they are waiting for service. This allows them to present relevant product offers to help expand the relationship with each customer, while also reducing the perceived waiting time and enhancing the customer experience.
"The banking industry is time-sensitive by nature," said Michael Sadofsky, Sr. V.P. of Marketing for Republic Bank. "With the Captive Indoor Media system, we can inform our customers of product changes, upcoming promotions and other time-sensitive information with no delay. Through the use of this very dynamic system, we achieve our goal of getting the right message to the right people at the right time."
"Republic Bank's comprehensive approach customer messaging, both in the branch and in drive-through lanes, provides a strong example of how banking organizations can use dynamic signage to enhance the customer experience."
White Rock Beverage Introduces Organics
The White Rock Beverage Company has introduced White Rock Organics, a lightly carbonated beverage brewed using natural fruit extracts and organic pure cane sugar. "We are very excited about White Rock Organics, which was specifically formulated for our customers who seek all natural, organic foods and beverages," said Larry Bodkin, President. Available in Passion Orange, Raspberry Crème and Red Peach, each 12-ounce bottle has 120 calories and is made without high-fructose corn syrup, artificial colors or preservatives. The White Rock Organics launch is being supported by an in store point of sale campaign highlighting the theme, "Purity Awaits You."
InBev Launches Brahma In The U.S.
InBev USA has launched Brahma beer to the U.S., packaged in a unique contoured bottle with an original, visible curve, capturing the authenticity of Brasil. First brewed in Brasil in 1888, Brahma is one of the best selling beers in Brasil and throughout Latin America. Brahma's bottle is reflective of a popular word in Brasil known as 'Ginga,' a Brasilian philosophy fusing creativity with living life to the fullest.
Marketing support in the U.S. will allow people to experience the authentic Brasil for themselves, with strong on-premise sampling and media support that will deliver the cachet of Brasilian 'Ginga' in a way relevant to how beer drinkers live.
No Nonsense Announces Major Brand Relaunch
No Nonsense, one of the leading sheer hosiery brands in the U.S., is broadening its appeal and becoming more relevant to today's women through the introduction of new product categories, an updated look and a new brand voice.
"No nonsense is more than just the absence of nonsense," said Julia Townsend, Executive V.P. and GM of Kayser-Roth, the company that owns the No Nonsense brand. "It's smart style. It's clever, honest and and real. But it's also about having a sense of humor and being able to laugh a little. By tying these concepts of "No nonsense" to the brand No nonsense, we believe consumers will start changing the way they think about the brand."
The new No nonsense packaging and retail point-of-sale materials go beyond simply showing women wearing No nonsense products. As No nonsense is about being clever, smart and fun, a new color palette comprises contemporary, tastefully bright colors that are used across all product lines, advertising, point of sale and the web site for a cohesive brand look and feel. New No nonsense products include hello, mr. Pillow (cozy pajama sets); ahh, said the foot (soft athletic-type socks); feet just wanna have fun (athletic-style socks with fun, colorful designs); XXOO's, down to your toes (tights, trouser and casual socks); love your feet (Valentine's Day socks); ten toes, six socks (six-pair bag of white athletic-style socks); and shoes, say hello to comfort (products that add comfort to shoes).
Celine Dion Parfums Belong Fragrance Introduced
Coty Beauty is partnering with recording artist Celine Dion for a new fragrance, Celine Dion Parfums Belong. The fragrance celebrates the everyday moments in Celine's extraordinary life. The advertising campaign for Belong was shot by world-renowned fashion photographer Peter Lindbergh. The tagline, "Belong to the moment," captures Celine's philosophy of being true to the moment and belonging to it. Celine Dion Parfums Belong is available in department stores such as JCPenney, Sears, Ulta and Kohl's.
Nike One Platinum Golf Ball Unveiled
Nike Golf has introduced the Nike One Platinum, the first golf ball designed to maximize the potential of larger headed drivers by promoting a higher trajectory and a lower spin rate. With the shift to larger headed drivers on the professional tours, club heads of 400cc and bigger began in earnest in 2004. Such a widespread trend usually suggests that the average golfer is quick to follow. The One Platinum is not designed exclusively for drivers over 400cc but golfers who have made the move to a larger driver will experience its greater potential. Nike One Platinum joins Nike One Black and Nike One Gold giving golfers a new way to score in the red.
Nabisco Introduces KidSense Wholesome Snack Line
Nabisco is introducing KidSense Fun Packs, three new varieties of Teddy Grahams Cubs (Cinnamon), Kraft Cheese Nips Sport Crisps and Smilin' Ritz Bits, reformulated to address some of parents' concerns around fat, sugar and artificial ingredients. Each single serve pouch is made with 3 grams of whole grain, provides a good source of calcium, contains no artificial sweeteners, has no trans fatty acids, has only 3 grams of total fat (with low to no saturated fat) and contains 100 calories. KidSense Fun packs are available in the cookie/cracker aisle in grocery stores nationwide.
Viatek Introduces SunDial Sunscreen With Adjustable SPF 2-30
Viatek Consumer Products Group has released SunDial, the first sunscreen dispenser that allows the user to adjust SPF 2-30. SunDial sun protection incorporates a patented adjustable sunscreen lotion and dispenser that allows the user to select the SPF level with a turn of the dial. Two replaceable cartridges are included in the SunDial dispenser, which allows the dispenser to be reused. SunDial provides adjustable sun protection for the whole family, for all types of skin and every degree of suntan. It retails for $24.00 with refill cartridges at $12.99.
Estee Lauder Brand Names A. Robinson Chief Marketing Officer
Andrea Robinson has been named Chief Marketing Officer, Estee Lauder brand, according to an announcement made by John Demsey, Global Brand President, to whom she will report. This is a newly created position in which Robinson will lead global marketing for the Estee Lauder brand skincare, makeup and fragrance worldwide. Robinson has been in the beauty and fashion industry for over 30 years. Since 2001 she has held the post of President of Ralph Lauren Fragrances Worldwide, after serving as its General Manager from 1997. Previously, she served as General Manager of Helena Rubinstein for L'Oreal USA, President of Revlon's department store marketing division and President of Ultima II.
Raven Moon Ent. Hires J. Serluco As National Sales & Mktg. Dir.
Raven Moon Entertainment, Inc. has named Janet Serluco National Sales & Marketing Director for the Gina D' Kids Club brand. Serluco is a former Brand Group Director for Action Products International, a toy company located in Orlando, Florida. At Raven Moon, her responsibilities will be to generate sales of toys like the "Cuddle Bugs" and DVD's like "Journey to The Land Of Dinosaurs" through direct consumer and trade promotions. Working with Serluco will be newly appointed Live Events Promotions Director Diana Holiday who will be responsible for coordinating "live road show" events at dinosaur museums and science centers.
SSD Company Limited has launched a "Virtual Sports Challenge" interactive exhibit at INNOVENTIONS, a hands-on interactive exhibit at Epcot at the Walt Disney World Resort in Florida. This new 1,135 square-foot exhibit offers visitors an opportunity to experience the excitement and potential of interactive technology through hands-on demonstrations of XaviX interactive sports games. Equipped with large-screen televisions, proprietary XaviXPORT consoles and XaviXBaseball, XaviXBowling and XaviXTennis games, the exhibit showcases how XaviX combines leading-edge human interface sensors, including optical sensors and infra-red, to allow any television to respond directly to a user's actions. Using realistic wireless game controllers that have the feel and functionality of true sports equipment, the games are designed to get players up and moving as they bowl a strike, throw a curveball or hit a pitch to send an opponent running.
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