Creative World

Week of April 18, 2011

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Sunkist And Lowes Foods Team Up For Heart Healthy Promotion

In an effort to help consumers make smarter food choices that will lead to improved heart health, Sunkist Growers has teamed up with Lowes Foods to launch the "Healthy New You" promotion. Exclusively for Lowes shoppers in South Carolina, North Carolina and Virginia, the "Healthy New You" in-store promotion will provide consumers with the latest information on healthier eating and will feature various elements including in-store displays and a consumer incentive to win a free spa weekend. "Every aisle of the grocery store is filled with choices so it's important to arm consumers with the information they need to make smart food choices at retail," said Lisa Selip, Marketing Director for Lowes Foods.

As part of the "Healthy New You" promotion at Lowes, Sunkist will be promoting Cara Cara navel oranges as a fast and easy, sodium-free snack and educating consumers about Sunkist S'alternative™, the popular Sunkist health initiative that encourages the use of freshly squeezed Sunkist® lemons as a natural, sodium-free alternative to salt. Additionally, the Sunkist Morning Sunrise Smoothie recipe will be featured in the Heart Healthy brochure available at in store displays.

Candie’s Campaign Features Vanessa Hudgens

Iconix Brand Group has unveiled its spring 2011 marketing campaign featuring actress Vanessa Hudgens for its junior brand, Candie’s® at Kohl’s Department Stores. Vanessa Hudgens, an award-winning actress and recording artist known for her starring role in the High School Musical movie series, is following the highly successful Candie's campaigns with superstar Britney Spears.

Julie Gardner, Kohl’s Chief Marketing Officer, said, “Vanessa Hudgens is relevant in today’s pop culture and a style icon. We are excited to feature her in our spring Candie’s campaign and are confident she will resonate with our young shoppers who want great style at a great value.”

The campaign will debut in Kohl’s marketing vehicles such as in-store graphics. Vanessa will be tweeting from the Candie’s Twitter page, giving Candie's followers a behind the scenes glimpse into her world.

Amstel Light Mobile Promotion Celebrates Burger Bash

Amstel Light has launched a mobile marketing promotion to celebrate the fifth annual Amstel Light Burger Bash at the Food Network South Beach Wine & Food Festival. JAGTAG, a leader in mobile 2D barcode advertising, worked with Amstel Light on the promotion. Amstel Light's first mobile campaign will enable consumers to enter a mobile sweepstakes for the chance to win a trip to Burger Bash® 2011, hosted by Rachael Ray.

The Amstel Light Burger Bash on premise mobile campaign will include JAGTAGs on coupon booklets, table tents and t-shirts at select bars and restaurants. During special promotional events, fans can snap a photo of the Amstel Light branded JAGTAG with any camera phone to be instantly entered for the chance to win a grand prize trip for two to Burger Bash® 2011. (Web site) www.jagtag.com

Moe's Redesigns Its Menu Boards To Make Healthy Eating Easy For Those On Vegetarian, Low-Cal Or Gluten Free Diets

Moe's Southwest Grill, a fast-casual franchised concept offering fresh made-to-order southwest fare in a fun and engaging atmosphere, has redesigned its menu boards to feature a new food mission wheel "steering" guests to select delicious and healthy choices. The new menu boards showcase even more healthy menu options than ever before, making it easy for the whole family to make smart and tasty ordering decisions.

Never having used microwaves, animal fat, lard or MSG, Moe's offers guests nothing but the best, with over 20 fresh ingredients including hormone-free grilled chicken, beef and even organic tofu. Offering more than 20 gluten-free ingredients, Moe's allows those on a gluten-free diet to indulge like never before. Delectable and customizable menu options range from burritos to rice bowls to salads. With the growing number of Americans affected by gluten allergies, Moe's chicken, steak, tofu and pork are all prepared gluten-free. For vegetarians, not only are the shredded cheese and sour cream free of gelatin and animal rennet, but the grilled onions, peppers and mushrooms are prepared on a totally separate grill from the meat products.

Campbell Soup Company Supports 'Nutrition Keys' Front-Of-Pack Nutrition Labeling Initiative

Campbell Soup Company is supporting the new voluntary, front-of-package nutrition labeling initiative announced by the Grocery Manufacturers Association (GMA) and the Food Marketing Institute (FMI). The simple, fact-based system will consist of a set of symbols designed to help consumers understand and make better use of the information in the Nutrition Facts panel. The symbols, called "Nutrition Keys," will highlight important nutrition information, such as the amount of calories and other nutrients to limit or encourage in the diet. Campbell plans to begin including the symbols on appropriately-sized packages across its portfolio of healthy beverages, baked snacks, and simple meals in 2011 and 2012.

Douglas Conant, Campbell's President and CEO, said, "The new Nutrition Keys icons will make it easier for people to understand important information about what they are eating as they strive to maintain a healthier diet. Campbell is pleased to support the launch of this effort both through labeling and consumer education efforts together with other food and beverage manufacturers and retailers."

Procter And Gamble's Downy Fabric Softener And Macy's Partner To Bring Consumers An Incomparable Bedroom Experience

Procter & Gamble's Downy Fabric Softener and Macy's are partnering to bring consumers an incomparable bedroom experience by combining the "magic" of Macy's sheets with the long-lasting freshness benefits of Ultra Downy April Fresh. This partnership came together as a result of a National Sleep Foundation Poll which found that seven out of ten people claim they get a more comfortable night's sleep on sheets with a fresh scent and that eighty-five percent of people claim they are more excited to go to bed on sheets with a fresh scent.

To help consumers achieve this experience, Downy and Macy's will encourage them to take the "Clean Sheet Week" Challenge using Ultra Downy April Fresh on their new sheets from Macy's and discover the long-lasting fresh result. Comedian and New York Times best-selling book "Sleepwalk with Me," Mike Birbiglia, will be the first person to give a live, real-time demonstration of this "Clean Sheet Week" Challenge by sleeping in a window display at the Macy's Herald Square flagship store for a full week. This will mark the first-time ever that a person will live inside Macy's famed windows on 34th Street. Throughout the challenge Mike will be interacting with the general public via social media sites to discuss the experience, and fans can engage with Birbiglia during the entire week by visiting Macy's and Downy on Facebook.

The Viking Store Opens in Destin, Florida As A One-Of-A-Kind Culinary Center

Viking Range Corporation has opened The Viking Store, a one-of-a kind culinary center, in Destin, FL. This unique new venue offers customers the total "Viking experience" with hands-on and demonstration-style cooking classes at the Viking Cooking School; a retail section offering Viking countertop appliances, Viking cutlery and cookware and an assortment of premium kitchen tools; and an adjacent Viking-only major appliance showroom and dealership which sells Viking major appliances.

"As the first company to bring professional-style appliances to the home, it's only logical that Viking would help home chefs acquire the professional skills to use them," said Joe Sherman, President and CEO of Viking Culinary Group, which operates The Viking Store in Destin along with similar facilities in 15 other locations across the country. "The Viking Store is a place where professional chefs, tools, techniques and equipment are all accessible to the culinary enthusiast. It's the only place in the state of Florida where you can stock your kitchen with the best culinary tools and equipment, test-drive Viking appliances, experience the latest food trends, learn from the experts, and purchase Viking major appliances. We believe this exciting new format provides the ideal venue for a customer to experience the 'Viking Lifestyle' while providing a seamless and convenient way to purchase Viking major appliances."

ABSOLUT Takes A Walk On The 'Wild' Side With New ABSOLUT WILD TEA

Noting the burgeoning tea trend within the cocktail community, ABSOLUT® WILD TEA makes its debut as the latest flavor in the iconic vodka brand's extensive portfolio. Featuring the dark tones and mysterious richness of Oolong Tea and the delicate character of Nordic white elderflower, ABSOLUT WILD TEA inspires the senses given its rich, fresh aroma with hints of tea, elderflower, red apples, and citrus. The taste is full, fresh, and fruity with tones of black tea- combined with a natural sweetness and smoothness. The versatility of ABSOLUT WILD TEA allows the vodka to mix well with a range of sweet and sour ingredients.

Eco-Friendly Bota Box Launches Line Of 500ml Tetra Pak Wines

Bota Box, leading eco-friendly wine producer of premium 3-liter California varietals, has extended its environmentally sensitive portfolio with the launch of Bota 500ml Tetra Paks which are tailored to the active modern lifestyle. Bota Box will roll out its new, vintage dated 500ml wines nationwide with four of its most popular varietals: Cabernet Sauvignon, Merlot, Pinot Grigio and Chardonnay, each priced at $4.99.

John Garaventa, Senior Brand Manager for Bota Box, said, "We knew it was time to push the envelope by bringing something fresh and innovative to quality-and-eco-conscious wine enthusiasts. For us, Bota Tetra Paks are a home run: quality wine, sustainable packaging, and convenient size."

FAGE Introduces Total 0% Flavors

FAGE has introduced the newest member of its family to consumers - FAGE Total 0% Flavors, a defiantly rich and creamy but surprisingly fat-free yogurt that doesn't compromise on taste. This is the first time that FAGE's 0% non-fat Greek yogurt has been made available in flavors, including: Strawberry-Goji, Blueberry-Acai, Mango-Guanabana, Cherry-Pomegranate, and Honey. FAGE Total 0% Flavors are scheduled to roll out in select markets over the course of the next few months, and will be available nationwide shortly thereafter.

Coty And Supermodel Heidi Klum Introduce Global Women's Fragrance

Coty has signed multifaceted supermodel Heidi Klum to develop and market her new signature fragrance, Heidi Klum Shine. "We are excited to work with Heidi and capture her energy and femininity in her new signature fragrance," said Bernd Beetz, CEO, Coty. "Heidi is an international powerhouse and role model and her fragrance will bring her even closer to her adoring fans around the world." Heidi Klum Shine is expected to launch in fall 2011.

Harley-Davidson Introduces Blackline Motorcycle Targeting Young Riders

Harley-Davidson introduces the new Blackline motorcycle, the next rebellious chapter for the iconic American brand that now holds the number one position with consumers age 18-34. The Blackline discards previous conventions of color and chrome for a Dark Custom look. Instrumentation is compact and tucked, and there's just enough shine to make the black parts look blacker. The chopped fender, narrow, split drag handlebar, and slammed speedometer contribute to the lean and linear nature of the bike that gives the Blackline its name. The styling spotlight shines on the Big Twin engine dressed in black and silver with machined highlights reminiscent of its Big Twin predecessors of the 1930s, '40s and '50s. The engine is capped off by a fuel tank shaved smooth and low. Aboard the Blackline, the rider hugs the frame on the lowest two-up seat ever offered by Harley-Davidson.

"The Blackline is a motorcycle for all those who run by their own rules," said Mike Lowney, director, market outreach for Harley-Davidson. "It's more than a bike - it's a mindset that is rooted in the spirit of defiance and irreverence embraced by today's young riders."

New LEAN CUISINE® Spring Rolls Introduced For No Guilt Snacking

Packed with 100 percent white meat chicken, melted cheeses, crisp vegetables and flavorful sauces, new LEAN CUISINE® Spring Rolls offer a snacking experience to satisfy any time of the day. With three delicious new recipes, all perfectly portioned at 200 calories per serving, it's easy to be smart about snacking including Garlic Chicken Spring Rolls, Thai-Style Chicken Spring Rolls and Fajita-Style Chicken Spring Rolls.

"We all have cravings at snack time, but there are so many boring choices out there," said Christine Dahm, VP of Marketing for LEAN CUISINE®. "And that's why we're introducing new LEAN CUISINE® Spring Rolls. They're crispy, crunchy and they taste great - people will never believe snacking can be this delicious without the guilt."

Leviton's Renu Collection Adds Colorful Finishing Touch To Any Room

Leviton has introduced Renu®, a new collection of electrical wiring devices, including switches, outlets, dimmers and wallplates, which feature easily changeable faceplates that are available in 20 popular colors. Renu allows homeowners to match the electrical devices of a room to the wall color or the trim, contrast them, or find their own mix-and-match style with other colors in the room. The Renu line of devices coordinates with popular paint colors adding appeal to any décor.

"Often, when planning the design of a room, electrical outlets and switches are afterthoughts," said Selin Glickman, Director of Product Management for Leviton. "From warm, neutral colors to deeper, bold colors, Renu provides homeowners with a new, inexpensive and unique way to incorporate more color and add flair to a room. It turns the electrical device into a decorative, updatable accessory."

Seattle's Best Coffee Introduces Iced Canned Lattes Nationwide

Seattle's Best Coffee, part of Starbucks Corporation, has added to its "Anywhere Great Coffee is NeededTM" strategy with the introduction of its new line of iced canned lattes. Following a successful West Coast test in 2010, this marks the brand's entrance in the $1.4 billion dollar U.S. ready-to-drink category. Made with the same premium coffee as the Seattle's Best Coffee hand-crafted beverages, the line includes an Iced Latte, Iced Vanilla Latte and Iced Mocha Latte each with 130 calories. Through the North American Coffee Partnership (NACP), a joint venture between Starbucks and PepsiCo, the lattes will be available in major grocery, convenience and other retail stores beginning in late January. Building on the "Anywhere Great Coffee Is Needed" campaign that debuted earlier in the year, the product line will be supported this spring by a significant marketing campaign that will use the brand's fun and optimistic voice to show many ways the new Seattle's Best iced lattes can now be enjoyed.

"With this move we're continuing to deliver on our 'Anywhere Great Coffee Is Needed' strategy by bringing a new kind of convenience to iced coffee, which is the fastest growing segment in premium coffee," said Michelle Gass, president, Seattle's Best Coffee. "Through our test we confirmed that consumers are looking for a great tasting iced coffee beverage in an on-the-go format and at only 130 calories per serving, it's a product they can enjoy at breakfast and throughout the day."

smart USA Delivers First Retail Electric Drive Vehicle

smart USA Distributor LLC, a subsidiary of Penske Automotive Group, has delivered the first smart fortwo electric drive to a retail customer in the United States. The smart fortwo electric drive is a zero-emission vehicle and the ultimate visual statement on conservation. It is powered by a 30 kW magneto-electric motor and 16.5 kWh lithium-ion battery. According to the U.S. EPA LA4 test cycle, the smart fortwo electric drive can travel up to 98 miles on a full charge. In combined city and highway driving, the U.S. EPA estimates the range on the smart fortwo electric drive to be 63 miles. Using a 220 volt outlet, it takes only three and a half hours to charge the battery from 20 to 80 percent of its capacity and about eight hours to reach full charge from a depleted battery. This year, smart USA is strategically placing 250 smart fortwo electric drive vehicles across the United States with companies, municipalities, organizations and individuals interested in making a passionate statement on conservation and environmental awareness. Series production on next-generation vehicles for retail sale through smart USA's dealer network is expected in 2012.

Sherwin-Williams Launches 'HGTV Home By Sherwin-Williams'

Sherwin-Williams will launch "HGTV HOME™ by Sherwin-Williams," an exclusive line of interior paint and painting supplies in the second quarter of 2011. The licensing partnership includes eight unique color collections, durable and low-odor paint manufactured by Sherwin-Williams, as well as an array of smart tools designed to help consumers enjoy the perfect painting experience. Each of the eight new color collections contains 20 coordinating colors and design guidance to help homeowners create beautiful room to room color transitions throughout their homes. The new product line will also include tools to ensure easy application and clean up, including paint brushes, paint rollers, tape, gloves, and drop cloths.

"The new alliance capitalizes on the strengths of both organizations, incorporating HGTV's popularity and design knowledge with Sherwin-Williams trusted expertise and high-quality products," said George Diver, senior vice president of marketing at Sherwin-Williams. "HGTV provides consumers a wealth of resources as they seek design inspiration for their homes," said Ron Feinbaum, senior vice president and general manager of consumer products for HGTV. "The new HGTV Home by Sherwin-Williams line will allow us to support consumers in a tangible way with new products that transform their homes." Sherwin-Williams will support the launch of HGTV Home by Sherwin-Williams with a comprehensive marketing plan including new in-store merchandising and color features.

Walgreens Launches Exclusive BORBA Skin Care Collection

The new 'Inside Out Beauty Solutions' collection by BORBA is now available exclusively at select Walgreens stores nationwide. The new line of skin care "cosmeceuticals," supplements and ingestible products are aimed at enhancing skin's youthful appearance through innovative solutions including topical cleansers and moisturizers, vitamin-enhanced water and dietary supplements like fruit or vitamin chews. The collection was developed by celebrity esthetician Scott Vincent-Borba, pioneer of the "superfruit skin care movement."

"Our customers see us as a valued destination for health and wellness needs, from the trusted standby beauty staples to the latest innovations," said Walgreens divisional vice president and general merchandise manager for beauty Shannon Petree. "BORBA has created a buzz in the beauty world and among celebrities. Now, we're excited to bring these items to the masses so everyday women can achieve total beauty in a healthy, unique and affordable way."

Yoplait Delights Debuts Two New Flavors, Chocolate Éclair And Cherry Cheesecake, With 100 Calories Each

Yoplait Delights, the rich and creamy yogurt parfait from Yoplait, has debuted two new flavors now hitting store shelves- Chocolate Éclair and Cherry Cheesecake. Each parfait contains 100 calories and 1.5 grams of fat. Adam Gertler, Yoplait spokesperson and celebrity chef, said, "The two layers and creamy texture in each parfait cup give you that indulgent feeling you're looking for when you're craving dessert. And with flavors like Chocolate Éclair and Cherry Cheesecake, Yoplait Delights really satisfy without the excess calories or guilt."

Gain® Introduces New Gain with FreshLock™ With Longer-Lasting Scent

Gain is introducing new Gain with FreshLock, a scent technology upgrade made to all Gain laundry detergent and fabric softener products, which provides longer-lasting freshness for laundry. Through this upgrade, Gain supplies that straight-from-the-dryer fresh scent that people love, now when they get dressed. Gain with FreshLock contains microscopic scent beads that rest throughout fabrics after they have been washed and dried. The beads break with friction and release the fresh smelling scent of Gain from the fibers.

"We have seen the passion that people have for scent and the joy it can bring," said Hamilton Brown, P&G Brand Manager for Gain. "With the FreshLock formula we are excited to help extend this joyful scent experience from the laundry routine to that moment of getting dressed each day."

Frizz-Ease 3-Day Straight Semi-Permanent Styling Spray Introduced

John Frieda® Hair Care introduces the first at-home answer to semi-permanent straightening: Frizz-Ease® 3-Day Straight™ semi-permanent styling spray. From the experts who pioneered frizz fighting two decades ago with the launch of Frizz-Ease® products, the new semi-permanent straightening solution gives women with coarse, curly hair at-home access to the benefits of salon straightening treatments-without the cost. Harnessing the power of keratin protein, new Frizz-Ease® 3-Day Straight™ spray seals in straight style with the help of a flat iron, giving women sleek, smooth, ultra-straight hair.

Jordan Brand Launches AIR JORDAN 2011

Jordan Brand, a division of NIKE, has unveiled the AIR JORDAN 2011, the 26th shoe in the AIR JORDAN franchise. The all-new AIR JORDAN 2011 not only remains the industry leader with several first-of-its-kind performance and design features for the Brand but also draws inspirational cues from the legacy of Michael Jordan. "The AIR JORDAN 2011 continues the franchise tradition of setting the benchmark for superior performance and design," said Tinker Hatfield, Vice President, Special Projects and Creative Design for Nike Inc. "As a Brand we recognize that athletes want a shoe that is truly an extension of their various styles of play and efficiently responds to their individual and environmental cues." Through extensive research and multiple rounds of product testing, the Brand saw the increasing need for footwear that could be customized to meet the needs of the world's best athletes. For the player that needs to be quicker on court, the blue midsole incorporates heel and forefoot Zoom Air Units that provide an extra responsive ride. The ¾ length Air Unit and Cushlon midsole in the red midsole are built for players whose game is more explosive and need an extra cushioned ride. Jordan Brand's longstanding tradition of using premium materials is continued in the AIR JORDAN 2011 with the introduction of a new material that has never before been featured on a performance basketball shoe - handcrafted Patina leather. Each shoe is finished with a hand burnishing process, ensuring that no two shoes are exactly alike. The Elephant Print traction and constellation pattern not only draw tribute to the AIR JORDAN legacy, but also resonate with today's consumer.

Safeway Offers Open Nature Line Of 100% Natural Foods

Safeway has introduced the Open Nature™ line of 100% natural foods, continuing its leadership in the retail food industry as an innovator in health and nutrition offerings. Open Nature is a new line of more than 100 products made with 100% natural ingredients from natural sources, with nothing artificial added. The first Open Nature items are available now in Safeway's meat departments, featuring fresh beef and pork, fresh chicken, chicken sausages, bacon and beef hot dogs. Additional Open Nature products will be available throughout the year across even more categories, such as bread, yogurt, ice cream, salad dressing, frozen foods and many others.

"Open Nature is a great addition to Safeway's portfolio of health and wellness brands joining O Organics and Eating Right. It's another demonstration of Safeway's commitment to providing our customers the best possible experience when they prepare and eat meals for themselves and their families," said Joe Ennen, Senior Vice President of Consumer Brands."

HGTV Launches HGTV HOME Lifestyle Brand With Paint, Flooring And Bedding

HGTV, the country's leading home and lifestyle television network, will expand its collection of licensed products with the launch of the HGTV HOME™ brand and three new product lines in the paint, flooring and bedding categories. Sherwin-Williams will launch the exclusive HGTV HOME by Sherwin-Williams, a line of interior paint and painting supplies, available in 3,000 stores by June 2011. Beginning this spring, Shaw Industries will launch the exclusive HGTV HOME-Flooring by Shaw in select retail outlets, and the HGTV HOME fashion bedding collection, in partnership with Victoria Classics, will become available at retail nationwide. With relevant home and garden product offerings, HGTV HOME will further leverage HGTV's expertise and extend its popularity with consumers from television and online to retail. Ron Feinbaum, senior vice president and general manager, consumer products, Scripps Networks, said, "We believe that the availability of HGTV HOME-branded products will deepen the loyal relationship that HGTV already enjoys with consumers and will serve as an inspiration for them as they seek new ideas for their homes."

Wacoal Debuts Revolutionary iPant; New Shapewear To Help Redefine The Body

Wacoal, a leading intimate apparel brand, has debuted iPant, new shapewear that works with your body to visually reduce the appearance of cellulite from the waist, hips and thighs as you move. The first in America to utilize Novarel Slim® technology in shapewear, Wacoal's iPant will help redefine the silhouette and reshape the lower body in 28 days with lasting results. The iPant launches with a long leg shaper style, and will be available at retailers nationwide beginning February 10th. An additional style, the hi-waist shaper, will launch in May.

The Walking Company Introduces New Outdoor Lifestyle Brand, Sierra West

The largest retailer of comfort footwear, The Walking Company, has launched a new, exclusive brand of outdoor-inspired casual shoes and boots called Sierra West. Offering outdoor inspired casual shoes and boots with premium technical comfort features, Sierra West styles are now available at The Walking Company's retail and online stores.

"We are always looking to expand our products to reflect the needs, wants and lifestyles of our customer base. Inspired by the outdoors and loaded with the comfort features our customers expect, Sierra West is a perfect fit for The Walking Company," said Mike Grenley, senior vice president of merchandising at The Walking Company.

Qdoba Mexican Grill Promotes Marketing Executives

Denver-based Qdoba Mexican Grill, the first franchised fast-casual Mexican concept to reach 500 restaurants, has promoted five executives to build upon the company's positive sales and new unit growth through innovative marketing, franchise development and menu innovation. Promotions include: Karen Guido, Chief Marketing Officer; David Craven, Division Vice President - Marketing; and John Dikos, Director of Franchise Development.

Smart Balance® Brand Products Appoints John Becker V.P. Marketing

Smart Balance, marketer of heart healthier food products under the Smart Balance®, Earth Balance® and Bestlife™ brands, has appointed John Becker, Vice President and General Manager, Smart Balance® Marketing. Becker previously served as Vice President of Marketing for Healthy Food Holdings and the Breyers® Yogurt Company. He has more than 15 years of consumer packaged goods marketing experience, including positions with Nestle and General Mills, and will bring strong leadership skills to the Smart Balance team in the areas of strategic planning, innovation, brand portfolio management, marketing management and research.

Smashburger Names Reeves & Milliken V.P.s Of Marketing

Smashburger, a nationally-acclaimed, industry-leading "better burger" restaurant, has appointed Julie Reeves Vice President of Marketing and David Milliken Vice President of Marketing. Most recently, Reeves served as brand manager for Whitewave Foods. At Smashburger, she will head up local-store marketing and public relations. Most recently, Milliken served as Senior Brand Manager for Louis Vuitton Moet Hennessy. Milliken will head up national promotions and digital communications.

TV Land Names Kim Rosenblum EVP, Marketing And Creative

Kim Rosenblum has been named executive vice president, marketing and creative, TV Land. Rosenblum is responsible for all off-channel marketing, including consumer and trade advertising, media planning, consumer products, consumer promotions and ad sales marketing. She will also continue as the network's creative director and oversee TV Land's on-air and off-air creative as well as sponsor integrations. Most recently, Rosenblum spearheaded the "Hot in Cleveland" and "Retired at 35" double marketing campaign, the largest marketing campaign in TV Land.

Hall Of Fame Names Thomas Love New President & Director Of Brand Management & Marketing

Hall of Fame Beverages has named Thomas Love as the new President & Director of Brand Management & Marketing for the company. Love has spent 15 years in the U.S. beverage and consumer goods industry as a national product marketing manager for groups such as Stacy's PITA Chips, Werther's Storck U.S.A., Snapple, Vitamin Water and Crossmark.

Coldwater Creek Promotes Jerome Jessup To President And Chief Creative Officer

Coldwater Creek has promoted Jerome Jessup, currently Executive Vice President, Creative Director, to President and Chief Creative Officer. Since joining Coldwater Creek, he has updated and elevated the brand through his new creative initiatives, and the changes he is making to the design and development of the products are moving the Company in the right direction.

U.S. Corrugated Acquires Assets Of Gibraltar Packaging

U.S. Corrugated has acquired certain of the assets of Gibraltar Packaging, a leading independent folding carton producer, as well as acquiring substantially all of the assets of T.H.E.M. of Ohio, and affiliates, a sheet plant in the Cleveland, Ohio area. "Both of these acquisitions enhance our service capabilities in markets in which we already operate," said David Doherty, U.S. Corrugated's Director of Business Development. "The T.H.E.M. assets also allow us to significantly expand our product offerings in the Cleveland market." (Web site) www.uscorr.com

Great Northern Names Maher Vice President/GM Of Chippewa Falls Plant

Great Northern Corporation has appointed Marty Maher to the position of Vice President, General Manager of its Chippewa Falls facility. Davis' background includes a long, successful history with Smurfit-Stone Container Corporation, most recently as General Manager and Sales Manager of its plant in Des Moines, Iowa. (Web site) www.greatnortherncorp.com

Drytac Moves To Larger Quarters In Richmond, VA

Drytac Corporation has expanded into a new larger facility in Richmond, VA. The new headquarters provides a larger warehouse, customer service and training facility and expanded product stocking capabilities, which will expedite the company's commitment to greater inventory levels and faster shipping turnaround for the east coast region. The new headquarters also includes a large showroom for Drytac's extensive line of liquid coating equipment including the VersaCoater XL60 wide format UV liquid coater, edge finishing machines and portable displays. (Web site) www.drytac.com

Intel® Digital Signage Offers Endcap Concept

The new Intel® Digital Signage Endcap Concept enables retailers and brands to connect with the consumer beyond the point-of-sale and brings a whole new level of interactivity through gesture. This solution, based on 2nd generation Intel® Core™ processor technology, can be used to learn more about a product, get a product informational video tour in real-time, obtain price comparisons, suggestions, promotional coupons as well as tie into consumers' mobile smartphones. There are four unique aspects to this solution: Gestural controlled interactive screen, Accountability and Metrics, Mobile Integration and Smart Shelves built with RFID technology. For more information, call 1-800-548-4725, or visit Intel's (Web site) www.intel.com

Dish Network Exhibits At Premier Home Shows

Premier Home Shows, the portfolio of leading independent home and garden shows and a division of USA Expositions, announced that DISH Network has signed on as a national sponsor of its 2011 National Home & Garden Show Series™. DISH Network, the TV industry's leader in technology and HD programming, along with several local independent satellite TV retailers exhibiting at each show, will increase its visibility on a national and local level through its participation in all 30 home and garden shows nationwide. "Our participation in this year's National Home & Garden Show Series™ allows us to clearly demonstrate to consumers the kind of unmatched products and services DISH Network can offer, including the only true TV Everywhere experience," said Amir Ahmed, senior vice president of Sales for DISH Network. "Leading brands see significant ROI through Premier Home Shows' partnership opportunities," said Adam Roggenburk, vice president for Premier Home Shows. "Attendees of our homeshows are engaged and highly qualified consumers. We look forward to offering DISH Network a substantial return on investment." (Web site) www.premierhomeshows.com

Audi Launches Eco-Friendly Auto Show Initiative With Digital Collateral

Audi has extended its commitment to technological innovation and environmental stewardship by giving auto show attendees the ability to have electronic brochures of Audi's 2011 lineup delivered instantly to their mobile phones as an alternative to printed copies. The program officially launched during public days at the North American International Auto Show in Detroit. Digital Collateral is providing the technology platform, which enables visitors with smartphones to scan special, 2-dimensional "QR" barcodes that have been placed next to each model on the show floor. Scanning a code adds that model's brochure to an online library that can be viewed right from a phone, or from any computer after the show. Visitors without smartphones can send free SMS text messages to populate their libraries- so anyone capable of sending a text can make use of the platform. The service is complimentary, requires no pre-registration, and visitors' personal information is never revealed. "Audi has always sought to deliver a superior experience through superior technology. Digital Collateral's software allows us to reach more consumers more efficiently, while simultaneously reducing the costs and environmental impact associated with delivering the information our customers want," said Scott Keogh, Chief Marketing Officer, Audi of America.

Soles4Souls Partners With flipflop wines For Promotion

Soles4Souls Inc., the international shoe charity dedicated to providing free footwear to those in need, will partner with flipflop wines to provide new shoes for needy people around the world. The program will raise much needed funds to give shoes and provide one pair of flip-flop sandals for each bottle of flipflop wine purchased this year (up to 100,000 pairs for the first 100,000 bottles sold, where promotion is legal).

flipflop wines, distributed by Underdog Wine Merchants, are a brand new collection of expressive, well-balanced wines that are a perfect fit with today's more casual lifestyle. "I am very pleased to be supporting this program," said David Georges, vintner for flipflop wines. "Not only are we making great wines for everyday enjoyment but we have created an opportunity for wine lovers to make a difference. With one pair of flip-flops given away for every bottle of wine purchased, people can raise a toast knowing that people in real need will benefit." (Web site) www.soles4souls.org

Clear Channel Outdoor Expands Digital Transit Shelter Network

Clear Channel Outdoor Holdings has expanded its digital transit shelter network from San Francisco to Washington, D.C. In San Francisco, the first-of-their-kind interactive digital transit shelters feature robust 72" LCD touch screens, which represent the largest outdoor interactive touch screens in use today and allow consumers to not only view but also interact with the content. Twenty new interactive digital shelters have been installed on major public transportation routes in San Francisco with plans for further expansion in both the Bay Area.

Separately, a network of ten digital transit shelters have launched in high trafficked locations surrounding downtown Washington, D.C. The digital transit network displays five twelve-second spots every minute over a 24-hour rotation, guaranteeing exposure 74,000 times a day.

Yahoo! is the first advertiser to create a campaign exclusively for the interactive touch screen shelters. Coined the Yahoo! Bus Stop Derby (www.busstopderby.com), the campaign recently ran in 20 high traffic locations throughout San Francisco. The Yahoo! Bus Stop Derby campaign uses interactive games to showcase Yahoo!'s mobile app offerings to San Francisco residents and commuters, many of whom spend their down time at transit shelters using smartphones to get information and stay connected on the go. The San Francisco bus shelter network delivers free Wi-Fi access to the surrounding area, creating tremendous opportunities to deliver a new level of creativity in integrating the Outdoor advertising medium with mobile and social media. Furthermore, the state of the art touch screens have been developed to withstand harsh outdoor elements including rain, direct sun and temperature variations. (Web site) www.clearchanneloutdoor.com

7-Eleven Selects Mercury Mambo As Hispanic Agency Of Record

Mercury Mambo, a Hispanic experiential marketing, sales promotion and branding agency in Austin, Texas, has been selected as the Hispanic agency of record by 7-Eleven, Inc. Mercury Mambo will focus efforts on strengthening the 7-Eleven brand position among Hispanics through integrated grassroots marketing and promotional efforts.

"Mercury Mambo is joining us as our agency partner to develop targeted consumer strategies, integrated marketing plans and relevant communications for the U.S. Hispanic consumer market," said Rita Bargerhuff, 7-Eleven vice president and chief marketing officer. "The company's knowledge of the convenience store retail landscape coupled with its Hispanic shopper-marketing expertise will assist us in accelerating our efforts to better attract this important consumer segment that we have been serving for more than half a century." (Web site) www.mercurymambo.com

PRN Chosen To Provide Programming For BJ's In-Club Television Department

BJ's has selected Premier Retail Networks to provide high-quality, 1080p video programming for BJ's in-club television department. Under the multi-year agreement, PRN will provide strategic content and creative services, such as best-in-class HD 1080p programming, custom production services and a custom branding package.

BJ's members will be able to view high-quality television programming and will receive HD education at the point of purchase to better inform their television buying decisions. PRN will also provide BJ's with national and regional advertising sales representation and support with advertisers and agencies across the country.

"We're very well aligned with PRN's strategic approach to creating engaging and effective content focused on the member experience at BJ's," said Chris Maynard, Television Buyer at BJ's. "Their long track record and established best practices around content and creative services will greatly assist us in demonstrating the quality of our offering and informing the BJ's member who is considering a television purchase." (Web site) www.prn.com

Clear Channel In Partnership With Mirrus Installs Mirror Image Network Throughout Chicago's O'Hare Airport

Clear Channel Airports, leading marketer of airport advertising, has teamed with Mirrus, creator of the Digital Advertising Mirror and the Mirror Image Digital Network, to implement the mirror-based digital signage in select airports across the United States. The first phase of network implementation is now available in Chicago's O'Hare International Airport.

Upon completion, the O'Hare network will consist of one hundred fifty 40" digital advertising mirror displays found in select restrooms throughout the airport that feature marketers' messages via high-definition (HD) video and/or HD still images. The displays offer additional features that allow brands to further interact with audiences and can be utilized to drive consumer offers, contests, and other programs. The network is controlled remotely and messaging is scheduled to the second via Mirrus' proprietary, broadcast quality content management system. The mirrors also include a robust sensor that measures the number of consumers who engage with each mirror and the duration of that engagement.

"These displays create unique opportunities for marketers to deliver targeted messages that are highly impactful and relevant to consumers. They're already driving interest from consistent airport advertisers, as well as opening new categories like pharmaceutical, consumer products, and food and beverage," said Toby Sturek, President, Clear Channel Airports. (Web site) www.clearchannelairports.com

NSI Marketing Services Acquires RAZOR

NSI Marketing Services, a leader in diversified channel marketing services, has acquired RAZOR, a national marketing strategy and customer engagement agency with a focus on utilizing data and customer analytics for sales generating initiatives. The combined company will have an integrated service offering that blends a strong knowledge of strategic customer intelligence and end-to-end execution capabilities. "NSI and RAZOR have strengths and specializations that are complementary, and together we are even better positioned to offer clients a platform of services that doesn't currently exist in our industry," said Mark Mantovani, NSI's president and CEO, who will lead the integrated company as president and CEO. (Web site) www.nsimarketingservices.com

Regal Entertainment Runs 'Red Carpet Dreams Sweepstakes' For a Trip to the 2012 Oscars®

Regal Entertainment Group has launched its "Red Carpet Dreams Sweepstakes" in which loyal moviegoers have the opportunity to win a trip to L.A. to see the stars as they arrive on the Red Carpet. Regal Crown Club members are entered for their chance to win the trip by attending Oscar® nominated films at any Regal Entertainment Group theatre nationwide.

"Thanks to our partnership with the Academy of Motion Picture Arts and Sciences we are able to offer this fantastic contest to our most loyal patrons. Regal Crown Club members will certainly be thrilled by the opportunity to be a part of the Academy Awards in 2012," said Dick Westerling, Regal Entertainment Group Senior Vice President of Marketing and Advertising. To enter the sweepstakes, moviegoers can sign up or use their existing Regal Crown Club card when purchasing tickets to any of the 2010 Academy Award® nominated films. (Web site) www.REGmovies.com

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